In this inspiring episode of the Craft to Career podcast, Elizabeth Chappell chats with Kimberly Jolly, founder and CEO of Fat Quarter Shop, one of the most recognized quilting retailers in the world.

Kimberly shares her journey from running a small eBay fabric store out of her home to leading a thriving business that serves quilters across the globe. She opens up about how the company began, what fueled its rapid growth, and the strategies that helped it stay strong in a changing industry.

Whether you're a fabric lover, pattern designer, or entrepreneur in the creative space, this conversation is packed with wisdom, encouragement, and practical advice.

• The Origin Story: How Fat Quarter Shop started as a small home-based business and grew into one of the world's leading online quilting retailers.

• The Evolving Quilting Industry: Kimberly's perspective on how the quilting landscape is changing—and what trends are shaping its future.

• What Fat Quarter Shop Looks For: As one of the top buyers in the quilting world, Kimberly shares what makes a product truly stand out.

• What's Missing in the Industry: Insight into the gaps Kimberly sees in today's market and opportunities for creative entrepreneurs to fill them.

• Words of Wisdom for Entrepreneurs: The key lessons Kimberly wishes she had known when she first started—and how you can apply them to your own business journey.

Kimberly Jolly is the founder of Fat Quarter Shop, a leading online quilt and fabric retailer known for its vast selection, YouTube tutorials, and beloved community of quilters. With her deep love for quilting and dedication to exceptional service, Kimberly has built a brand synonymous with creativity, quality, and innovation in the quilting world.

SHOW LINKS

• FloDesk – Save 50% on your first year of using my favorite email marketing provider. Code: QUILTERSCANDY
• Kajabi – Teaching a course or starting a membership? Kajabi is THE platform I use and love! Try it for free with my affiliate link.

Meet Jessica and Aiden, the creative duo and owners of Thimtec, a company that's redefining how quilters protect their fingers! Thimtec's signature fabric thimble has quickly gained attention in the quilting world for its comfort, innovation, and thoughtful design.

Jessica and Aiden share how their year-old company came to life — from the spark of an idea to a thriving small business. You'll hear about the challenges and wins of developing a physical product, their strategies for growing an audience and boosting sales, and what they wish they'd known before starting out.

Whether you're an inventor, a creative entrepreneur, or a curious quilter, you'll love this inspiring story of perseverance, innovation, and community connection.

• How the idea for the Thimtec fabric thimble was born

• What it takes to bring a physical product to market

• The marketing and social media strategies that helped Thimtec grow fast

• How they handle production, fulfillment, and customer feedback

• The biggest lessons learned during their first year in business

• Jessica and Aiden's best advice and biggest warning for makers who want to sell physical products

• Website: Visit here

• Instagram: @thimtec

Shop the Thimtec Fabric Thimble: Click Here

• FloDesk - Save 50% on your first year of using my favorite email marketing provider. Code: QUILTERSCANDY
• Kajabi - Teaching a course or starting a membership? Kajabi is THE platform I use and love! Try it for free with my affiliate link.

Let's talk about email lists—why you need one, how to grow it, and what to actually send. I'll walk you through my best-performing opt-ins (including the one I keep sharing even though I think everyone already has it), ideas for what to say in your emails, and how to sound like a real human being—not a robot. Plus, I'll share the #1 rule when it comes to building your list: be kind to yourself. Small steps matter.

In this episode, you'll learn:

• Why email is more powerful than social media (when done right)

• How to pick an opt-in that attracts the right people

• The real secret to writing emails people actually enjoy

• My go-to email content ideas when I'm not sure what to say

• How to get started with my course, FloDesk Made Easy

Resources mentioned:

• FloDesk Made Easy – My course to help you create opt-ins and send emails with confidence

• Free Gingham Quilt Pattern – My most popular opt-in!

• Kajabi Course - My FREE course teaching how to use Kajabi for selling online courses and memberships

Who we surround ourselves with makes all the difference in not only our personal lives, but our business lives as well. In episode 96, I talk about how the people we associate with and what we choose to listen to, plays a role in how we show up, how we view the world and ultimately who we become.  Don't miss tips and ideas on how to be successful in life and actually achieve your potential. 

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Michelle, the Founder and Owner of Michelle Fernandez Media, is a Facebook & Instagram Ad Strategists. She really know her stuff! Michelle shares tips for business success with some marketing strategies sprinkled in as well on Episode 95. Her marketing agency is all about driving more traffic and demand for your offers and help you become more visable to the masses. 

I am excited to to have Michelle on the podcast as she is such a telented marketing expert and has so much value to offer! 

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

In episode 94, I interview Stacy Tuschl who shares insightful information about how to run your business better.

Stacy Tuschl started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar business she still runs today.  Stacy is a bestselling author, and founder of Well Oiled Operations - helping small business owners around the world create systems that facilitate growth by promoting team accountability and eliminating the common challenge of the CEO's time and energy limitations becoming the bottleneck in scaling the business. The top rated Well Oiled Operations podcast now has almost 2 million downloads where she's interviewed guests like Suze Orman.  Stacy was named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration.

I am excited to have Stacy on the Craft to Career Podcast to talk about how you can run your business better!

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

This week we talk about owning an online business and what that looks like. Episode 93, Online Marketing with Fabric Shop Owner Laura of Global Fiber Shop, is full of ideas and helpful information- especially if you are thinking about opening up a new online creative business yourself. 

I am excited to introduce you to Laura! 

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Six months ago, I held a Coaching Call with Jemima Flendt. Hear what she has learned, implemented and pivoted with and found success with. She shares her process as well as some exciting things happening in her business. Learn from her experiences and apply those things into your business. Find out more on this week's podcast, episode 92. 

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Curious about the process of hiring and how to find the right fit for you and your business? On episode 91, Meet My Team Part 2, Elizabeth continues interviewing the rest of the Quilters Candy team. Hear more about what the process has been to find and formulate a team that helps her business succeed and just what I she has hired help to do so that she has more time to grow her business. This week, meet Anna Brown, Shereece Spain, Serena Shoup, and Misty Meng. PLUS don't miss the free PDF download that offers help, tips and guidance to better assist you in finding employee's for your business. 

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

This week, I take you behind the scenes and interview some of my employees (the other half to follow in a few weeks). I'm excited for you to meet Jamie McPheeters, Shannon Boyer and Kelli Marshall. In Episode 90, find out how I found them, what they do for me and ideas that I hope you find helpful when you are ready to hire help for your business.

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

In a new mini series, I am going to talk about different mindests that we struggle with. This is from feedback from you listeners, sharing what things you struggle with. The first in this series is talking about RAISING OUR PRICES. There is a major fear that people won't buy from us if we raise our prices. So let's look at where this fear comes from, and let's tlak about the fear so that we can move forward with our business and charge what we should. I also touch on the fact that there ARE times when you may want to do something for free as a business owner. But selling your products doesn't need to be one of them. SHOW WEBSITE HERE.

Do you wonder if it's worth it to sell your quilt patterns to whole distributors? That's a common question. People feel like the price is too low, and that you are better off just selling PDFs. In this episode Kaitlyn on Knot and Thread shares why you should open accounts with Distributors, WHO these companies are, and what you should do to have them say YES. Join myself, Kaitlygn, Liza of Liza Taylor Handmade, Kelsey of White Rose Designs, Casey of Well Spring Designs, and Jess of Quiltd Studios in our conversation and leave knowing how and why you should sell your patterns to wholesale distributors.

We don't typically talk about the emotional side of running a business. However, as a business owner, protecting your mental health is essential. Running a business is a rollercoaster of emotions. In episode 87. How To Emotionally Protect Yourself, I share some common emotionally draining things that we experience and how to better cope with them.

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

If you're running a business—or dreaming of starting one—there's one thing that can make or break your success: solving a real problem.

In this episode, I'm diving into why identifying the specific problem your business solves is so powerful, and how it shapes everything from your marketing to your products. We'll talk about:

• Why a "nice idea" isn't enough

• How to figure out the actual problem you solve (hint: it might not be what you think)

• What happens when you get crystal clear on your audience's pain points

• Simple ways to test if your offer is truly meeting a need

Whether you're just starting out or feeling stuck in your current offer, this episode will help you get back to the root of what makes a business thrive: solving a problem people actually care about.

🎧 Tune in and let's uncover the heart of your business together.

LINKS:
FloDesk – Try my email marketing platform and save 50% off your first year!

Kajabi – Looking for a platform to create and sell courses or a membership? Try Kajabi with my affiliate link here, and I will share my free Kajabi course, on how to use Kajabi to set up your courses and/or membership.

👉 Be sure to subscribe and leave a review if you enjoyed this episode! It helps more creative entrepreneurs find the show, and get great guests for you to enjoy!

In this episode, Elizabeth shares about her recent diagnosis with ADHD and how she has found that what she felt was a disadvantage has actaully given her the advantage in the entrepreneural world. Her goal for this episode is to empower you! If there are things in your life that feel like a hinderance, Elizabeth invites you to look at them differently and see the positives. 

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Have you been wondering just how much you could earn as a Quilt Pattern Designer? Is this a realistic way to pay the bills? I surveyed over 100 pattern designers to give us some more tangible information that can help you see just how profitable this could be. 

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

in Episode 84, How to Become a Fabric Designer, I answer questions that my followers have asked me about this topic. My hope is that you find this episode helpful as I share tangable, and the nitty gritty things you need to know logistically to design fabric, according to my experience.

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Do you feel burned out and overwhelmed? This week learn about How Small Changes Make a Big Impact both for your life and your business. Learn how making incremental changes and being consistent in good habits can set you up for success. In episode 83, I share what I have learned through experience and study that can make all the difference. 

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Join me for a candid conversation about something that is near and dear to my heart. Something that has actually come full circle. Hear what I have learned about working with dream collaborators in this weeks episode, 82. How to Work with Dream Collaborators. Learn what a Dream 100 List is and how to identify your Dream 100.  How do you build connections and get in front of others audiences? I become vulnerable and share some cautionary tales from my own experiences and some great tips!

It's an honor and a privledge to have these two talented women in my Quilt Pattern Writing Course AND on this week's episode, Current Quilt Pattern Writing Students: Julia Davis and Kimberly Forman. Take a glimpse into their lives and their businesses as they share with us their backgrounds, where they are in their business, why they are taking my course and their business goals. Episode 81 of the Craft To Career Podcast. 

Elizabeth Chappell has been an Embassador for Art Gallery Fabrics and recently released her first fabric collection as a designer for Art Gallery Fabrics. As part of her business, Elizabeth also teaches courses for quilterpreneurs, helping them in different areas to turn their craft into a career. On a recent business retreat with some of her course alumni, she brought them to Art Gallery Fabrics to see behind the scenes and ask questions. In this episode, co-owners Pat and Walter Bravo, are interviewed and asked various questions from alumni and you won't want to miss their responses! 

Quilt Pattern Writing Course students, Leslie Rutland and Amy Lollis share there business background, what they dream of doing with their business, why they decided to take the course and how the course has helped them with their business goals. As entreprenuers, especially as quilterprenuers, there is so much we have to offer each other.  Hear these two share their  backgrounds, experiences and insight. You are sure to gain some great business tips and ideas as you listen to episode 79 of the Craft to Career Podcast.

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Business Success (and getting a patent for a product!) with Jenae Alves will be so helpful to those who are curious about patenting their product. Hear Jenaes story of becoming a long arm quilter and creating a ruler for her process. You won't want to miss her insight and her great ideas for goal setting and business success.

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Success is not found on a straight path! Hear about Jennifer's Long's journey and how her experiences have added up to bring her to where she is now and has shaped her into where she is going. Jennifer has a long list of experience and is an absolute wealth of knowledge. Hear about her fabulous niche as she shares what she has to offer and brings inspiration to her listeners!

Have business questions? You're not alone! In this episode, I'm sharing the most essential business tips that will help you streamline, grow, and succeed.

✅ Solve a problem – The foundation of a successful business starts with identifying and addressing a real need.
✅ Focus on ONE product – Selling multiple things at once can be overwhelming. Start with one strong offer.
✅ Create quality content that captures interest – I'll share strategies on how to create content that truly engages your audience.
✅ Build an email list – Social media is great, but you need to bring your audience off the platform and into your own space.

No matter what stage of business you're in, it's always a good idea to pause, evaluate, and ensure you're focusing your time and energy where it makes the biggest impact.

📩 FloDesk – My go-to email marketing platform! Use code QUILTERSCANDY to save 50% off your first year.

👉 Don't forget to subscribe and leave a review for the Craft to Career Podcast! Your feedback helps more entrepreneurs like you grow their dream business.

Got a business question? Email me at hello@quilterscandy.com—I'd love to hear from you!

As a creative business owner, have you questioning yourself, wondering should I be doing this? Am I crazy? Feelings of a little bit of insecurity can be normal when starting a business. In this episode, From TV Broadcaster to Crafterpreneur with Jennifer Tryon, find encouragement and motivation as she shares her story of leaving her career to follow her heart into doing something she loves- crafting.

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

@crafttocareer and 

@quilters_candy 

Words are powerful, especially when it comes to marketing your products or services. 

Elizabeth Chappell dives into the importance of using the right language to connect with your audience and inspire them to take action.

This episode is packed with actionable advice to help you refine your messaging. You'll learn how to frame your marketing in a way that highlights the value you bring while addressing your customers' needs and desires. Elizabeth also shares how to position your customer as the hero of the story, with your product or service acting as the guide to their success.

Key Takeaways:

• The psychology behind effective marketing language
• Why focusing on your customer's needs is more impactful than focusing on your product
• Strategies for presenting your offer as the solution to your customer's problem
• How to communicate value clearly and confidently
• The role of storytelling in making your message more compelling
• Practical ways to guide your customers toward a purchase without feeling "salesy"

By implementing these strategies, you can craft messages that resonate with your audience and boost your sales. Tune in for insights and examples that will help you refine your marketing approach!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer
Quilters Candy @quilters_candy

Are you charging what your time and expertise are truly worth? As entrepreneurs and creators, it can be challenging to evaluate our own value objectively. In this episode, Elizabeth Chappell dives into the topic of pricing and helps you assess whether you're undervaluing yourself. She breaks down how to identify the worth of your skills, knowledge, and offerings and shares strategies to confidently charge rates that reflect the value you bring to your customers.

Elizabeth addresses the common mindset hurdles that creatives face when setting prices, such as fear of rejection or undervaluing their work. You'll learn practical steps to overcome these challenges and start charging rates that not only sustain your business but honor the effort and passion you put into it.

Key Takeaways:

• How to evaluate the value you provide to your audience or clients
• Signs that you might be undercharging and how to correct it
• Shifting your mindset from self-doubt to confident pricing
• Understanding the importance of pricing in establishing your business's reputation
• Tips for communicating your value to customers effectively

This episode is a must-listen if you've ever doubted your pricing strategy or felt unsure about your worth as a business owner. It's time to stop underselling yourself and start thriving!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer
Quilters Candy @quilters_candy

In this unique episode, Elizabeth Chappell takes a step back as Erin Tame, alumni of the Quilt Pattern Writing Course, takes over the "host" role! Erin digs into Elizabeth's journey into the quilting industry, how she got started, and the steps that led her to where she is today. Elizabeth shares valuable insights into her success as a quilt pattern writer and educator, including how she created the Quilt Pattern Writing Course to help others turn their passion for quilting into a successful business.

Elizabeth explains the skills needed to thrive as a pattern designer, what it takes to write and sell quilt patterns, and the importance of clarity and structure in developing a pattern that others can follow. Whether you're just starting or looking to elevate your quilting business, this episode offers a wealth of information on how you can grow as a pattern designer and writer.

Key Takeaways:

• The pivotal moments that shaped Elizabeth's quilting career
• How the Quilt Pattern Writing Course was born and how it helps quilters succeed
• Valuable tips on pattern design and writing that will enhance your creative business
• Insights into the key skills and steps you need to succeed as a professional pattern designer

If you're interested in pattern writing or want to know more about how to build your creative business in the quilting world, this episode is for you!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer
Quilters Candy @quilters_candy

Have you ever stopped to think about what success truly means to you? In this introspective episode, Elizabeth Chappell encourages you to reflect on your business journey and reframe what success looks like. It's not just about numbers, profits, or reaching a set goal; it's about creating something that brings you joy while serving others. Elizabeth dives deep into how you can align your business aspirations with your values, and how that connection can lead to long-term, fulfilling success.

As entrepreneurs, it's easy to get caught up in external measures of success—like followers, sales, and accolades. But what if you could measure success in a way that fills you with purpose and energy every day? This episode will help you define success on your own terms and re-focus on what truly matters to you and your business.

Key Takeaways:

• How to define your personal and professional success beyond traditional metrics
• Why aligning your business with your passions is key to sustained fulfillment
• The importance of serving both your customers and yourself in your business journey
• How to integrate self-reflection into your business practices for long-term success

Get ready for some daydreaming and reflection as you embark on your journey to success—your way! 

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer
Quilters Candy @quilters_candy

If you're dreaming of turning your passion for quilting into a profitable business, this episode with Elizabeth Chappell will inspire and empower you to take the next step. Elizabeth, the founder of Quilters Candy, dives into the practical aspects of running a successful quilt pattern design business.

From defining your niche to creating a consistent brand and building an audience, Elizabeth shares invaluable insights that will help you set the foundation for success in the quilt pattern design industry. Whether you're just starting or looking to take your existing business to the next level, you'll walk away feeling motivated with clear, actionable steps.

Key Takeaways:

• The importance of creating a unique brand for your quilt patterns
• Tips for managing the business side of pattern design, from pricing to marketing
• How to build a loyal following and connect with your audience
• Overcoming challenges and staying motivated on your entrepreneurial journey

Tune in for a deep dive into the world of quilt pattern design and get inspired to start or elevate your own business!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer
Quilters Candy @quilters_candy

If you're looking to grow your email list, this follow-up episode with Elizabeth Chappell is just what you need. Building on the insights shared in Episode 69 – "Emails: What to Write and How Often to Send Them," Elizabeth takes questions from listeners and provides even deeper insights into the world of email marketing.

She shares actionable tips and strategies to help you grow your email list, connect more effectively with your audience, and convert subscribers into loyal customers. Whether you're just starting to build your email list or are looking for ways to improve your strategy, this episode will give you the tools to take your email marketing to the next level.

Key Takeaways:

• How to grow your email list organically and effectively
• The best types of content to send your email subscribers
• Understanding the importance of segmentation and personalization
• Actionable steps to engage your audience and drive conversions

Be sure to tune in for practical tips that you can apply immediately to start seeing results!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer
Quilters Candy @quilters_candy

You know you should have an email list, but how do you use it effectively? In this episode, Elizabeth Chappell breaks down the key elements of email marketing: what to write, how often to send, and how to connect with your subscribers in a meaningful way.

What You'll Learn:

• Why email marketing is essential for growing your business and building relationships with your audience
• How to create engaging and valuable content that keeps subscribers coming back
• The best practices for determining how often to send emails to maintain interest without overwhelming your audience
• Tips on increasing your open rates and click-through rates to boost engagement
• Strategies for growing your email list organically

Key Takeaways:

• Understanding the balance between providing value and making sales in your emails
• How to tailor your email content to your audience's needs and interests
• Best practices for using email marketing to drive traffic to your website or store

This episode is packed with practical advice and actionable steps to help you optimize your email list, grow your audience, and connect with your subscribers in a way that supports your business goals. Whether you're just getting started or looking to refine your strategy, these tips will help you succeed in email marketing!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer
Quilters Candy @quilters_candy

Sharon Holland shares her incredible journey from aspiring designer to quilt and fabric designer for Art Gallery Fabrics. In this episode, she opens up about how she built her creative career and became a sought-after designer, inspiring others to pursue their own artistic ventures in the fabric and quilt industry.

What you'll learn:

• Sharon's path to becoming a fabric and quilt designer with Art Gallery Fabrics
• How she found her niche in the fabric design world
• The challenges and rewards of working with a major fabric brand
• Tips and insights for aspiring designers looking to break into the industry

Key Takeaways:

• The importance of persistence and passion in the design world
• How to turn your creative vision into a marketable product
• Advice on finding opportunities in the fabric and quilt design industry

Sharon's story is a perfect example of how following your passion and working hard can lead to success. Whether you're interested in fabric design, quilt design, or simply looking to jumpstart a creative business, this episode is sure to inspire!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Emily Dennis shares her inspirational journey of turning her passion into a successful career. Starting as a photographer, Emily pivoted to become a quilt pattern designer and the owner of Quilty Love. In this episode, Emily dives into her entrepreneurial journey, offering valuable insights and tips for others looking to follow their dreams in the quilting world.

What you'll learn:

• Emily's career transformation from photographer to quilt pattern designer
• Overcoming imposter syndrome and building confidence in your business
• Instagram strategies that have helped Emily grow her brand
• Practical tips for turning your creative passion into a thriving business

Key Takeaways:

• The challenges and rewards of transitioning into a creative career
• How to effectively use Instagram to build a loyal audience
• Embracing your unique entrepreneurial journey and finding success

Emily's story is a testament to perseverance and passion, making this episode a must-listen for anyone looking to start or grow their creative business!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

If you've ever struggled with saying yes to new opportunities, this episode is for you! Tune in to hear how Christina Lee, of Sweet Potato Quilts, leans into her passions while balancing a busy, fulfilling creative life.

📢 Listen now and get inspired to embrace your own creative journey!

Links From This Episode:

Sweet Potato Quilts Website - CLICK HERE
FloDesk – Try my email marketing platform and save 50% off your first year!
Kajabi – Looking for a platform to create and sell courses or a membership? Try Kajabi with my affiliate link here, and I will share my free Kajabi course, on how to use Kajabi to set up your courses and/or membership.
👉 Be sure to subscribe and leave a review if you enjoyed this episode! It helps more creative entrepreneurs find the show, and get great guests for you to enjoy!

Tired of the "starving artist" stereotype? In this episode of the Craft to Career Podcast, we're joined by Carina Gardner, a successful fabric and paper designer, course creator, and business owner. Carina shares her wealth of knowledge on how to build a thriving creative business, break free from the "starving artist" mindset, and find sustainable success.

What you'll learn:

• How Carina transitioned from an artist to a successful business owner
• The importance of diversifying your income streams and leveraging multiple revenue sources
• Carina's insights on design programs and creating online courses to grow your business
• Motivation strategies to keep pushing forward in your business and reach the next level of success

Key Takeaways:

• How to overcome the "starving artist" mentality
• Practical tips for growing your creative business, from licensing to online education
• Building a long-term, successful career as a designer

If you're looking for inspiration, motivation, and practical advice on how to level up your business, this episode is a must-listen!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Curious about the world of surface pattern design? In this episode of the Craft to Career Podcast, Stephanie of Fancy That Design House shares her fascinating journey of turning her creative passions into a thriving business. From her beautiful aesthetic to her successful surface pattern design career, Stephanie's insights are sure to inspire anyone looking to break into the surface design industry.

What you'll learn in this episode:

• Stephanie's journey from passion to profession in surface pattern design
• The challenges and rewards of building a creative business
• Tips for anyone interested in starting a career in surface design
• How to navigate the business side of the industry, from licensing to collaborations

Whether you're just curious about surface design or considering making it your career, Stephanie's story offers valuable lessons and inspiration. Be sure to tune in and find out how she turned her artistic skills into a successful business!

Key Takeaways:

• The creative process behind surface pattern design
• Tips for building a business around your art
• How Stephanie has grown her brand and found success in the industry

Don't miss out on this opportunity to learn from a professional who has made a significant impact in the world of design!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Are you a quilt pattern designer looking for ways to diversify your income? There are numerous opportunities to monetize your creative skills beyond just selling patterns. In this episode of the Craft to Career Podcast, Elizabeth Chappell explores 16 effective strategies that can help you turn your passion for quilting into a sustainable and profitable business. Whether you're a seasoned designer or just starting out, these income streams can help you build a more lucrative business in the quilting industry.

By diversifying your income streams, you not only increase your earning potential but also reduce the risk of relying on a single revenue source. Start implementing these strategies and see how they can transform your quilting business.

SHOW NOTES:

FREEBIE: https://quilterscandy.com/ways-to-earn-money/

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Jennie from Clover and Violet is a true example of how to grow a creative business with passion and purpose. As a proud alum of the Craft to Career Course, Jennie has transformed her love for quilting into a thriving business. In this conversation, Jennie shares her journey, including the challenges and triumphs that come with growing a quilting business. Elizabeth Chappell offers tailored advice on how to reach the next level of business growth, helping Jennie (and you!) expand your reach, increase revenue, and build a sustainable brand.

Key Takeaways:

• Jennie's Business Growth: Hear how Jennie built Clover and Violet and the strategies that fueled her success.
• Expert Business Coaching: Elizabeth provides actionable advice to scale your business, optimize product offerings, and reach a wider audience.
• Creative Career Tips: Ideas you can implement right now to push your business forward, from product development to marketing techniques.

This episode is packed with inspiration for anyone looking to take their quilting business to the next level. Whether you're just starting or are already established, Jennie's journey and Elizabeth's coaching will give you practical tools to accelerate your success.

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Jemima Flindt is a creative quilting entrepreneur whose journey to success is a testament to the power of dedication and creativity. In this coaching session with Elizabeth Chappell, Jemima shares how she built her thriving quilting business and the strategies that have been key to her growth. Whether you're looking to expand your brand, develop new products, or master your marketing approach, Jemima's insights are invaluable.

Key Takeaways:

• Jemima's Story: How she transitioned from a quilting enthusiast to a successful business owner.
• Business Growth Tips: Practical advice for scaling your business, improving your product offerings, and increasing visibility.
• Expert Coaching: Elizabeth shares actionable strategies for overcoming common business hurdles and stepping up your entrepreneurial game.

This coaching call is packed with lessons for creatives looking to build and scale a business around their passion. If you're ready to take your quilting career to new heights, Jemima's experience and Elizabeth's advice will inspire and guide you every step of the way!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

It's been almost a year since Erin's first coaching call, and she's made some incredible strides in her quilting business! In this follow-up call, we check in on her progress, explore what strategies have worked, and dive into the steps she's taken to grow her business. Erin shares how she implemented the advice from our first conversation and how it has made a real difference in her success.

What specific actions did Erin take that boosted her business? How has she found success in areas like marketing, audience growth, and product offerings? Plus, Erin has some exciting plans for the future that you won't want to miss!

Key Takeaways:

• Effective Strategies: What has brought Erin success and how it can help you.
• Business Growth: Key actions Erin took to boost her brand visibility and sales.
• Looking Ahead: What's next for Erin's business—new goals, new products, and fresh ideas!

This episode is a must-listen for anyone looking for inspiration and tangible takeaways from someone who has been there, done that, and is continuing to evolve their business.

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

In this candid and heartfelt episode, host Elizabeth Chappell opens up about her personal journey to becoming both a fabric designer and a published author in the quilting industry. Elizabeth takes you behind the scenes of her creative career, sharing the ups, downs, and everything in between as she navigated the world of quilting and design.

From her initial interest in quilting to the moment she decided to pursue a career in the quilting industry, Elizabeth discusses the challenges and triumphs that have shaped her journey. She goes into detail about the process of becoming a fabric designer, the steps she took to get her designs into the world, and how she made her dream of publishing her own books a reality.

Whether you're a fellow quilter looking to break into the industry, an aspiring author, or simply someone who enjoys hearing the stories of successful entrepreneurs, this episode is packed with insights, inspiration, and practical advice. Elizabeth's vulnerability and honesty will resonate with anyone looking to pursue their creative passions while building a business.

Key Takeaways:

• Starting the Journey: Hear how Elizabeth's passion for quilting turned into a desire to build a career in the quilting industry.
• Becoming a Fabric Designer: Learn the steps Elizabeth took to create her own fabric line and what it took to bring her designs to life.
• Publishing a Book: Elizabeth shares how she navigated the world of publishing and became an author in the quilting space.
• Personal Reflections: Get an inside look at the challenges Elizabeth faced and how she overcame them to build her dream career.

This episode is for anyone dreaming of turning their creative passion into a career, and Elizabeth's story will inspire you to take the next step in your own journey!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Running a successful online shop, especially in a creative niche like quilting, requires a mix of passion, strategy, and marketing savvy. In this episode, Victoria of Midlife Quilter shares her journey from fabric lover to shop owner and offers insights on how to succeed in the competitive world of online fabric retail.

Victoria dives into her experience of starting and growing her online fabric store and reveals one of her most effective marketing strategies that she believes every fabric shop owner should adopt. If you're thinking about opening an online store or are already running one, this episode is packed with practical tips to help you increase sales, build customer loyalty, and stand out in a crowded market.

Key Takeaways:

• Getting Started: Hear how Victoria took the leap into owning a fabric shop and how you can, too.
• Marketing Success: Discover the unique marketing idea Victoria believes all fabric shop owners should embrace to grow their audience.
• Customer Engagement: Learn strategies to keep your customers coming back and turning your online store into a destination for quilting enthusiasts.
• Business Mindset: How Victoria's approach to running her shop aligns with her values and how you can apply similar principles to your own business.

This episode is perfect for anyone looking to dive into the world of online retail, especially in the creative space. Listen in for inspiration and actionable strategies to help your online shop thrive!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Branding plays a crucial role in defining your business identity and attracting the right audience. This week, Sarah Ann Design, a branding and website expert for creative entrepreneurs, shares her insights on how to successfully define your brand and ensure it speaks to your ideal customers.

In this episode, Sarah explains the essential elements of effective branding, from choosing the right colors and fonts to building a website that resonates with your target market. Whether you're just starting out or looking to rebrand, this conversation is packed with actionable tips to help you create a brand that stands out.

Key Takeaways:

• Defining Your Brand: Learn the importance of a cohesive brand identity that reflects your business values and personality.
• Attracting Your Ideal Audience: Discover strategies for tailoring your brand messaging to speak directly to the customers you want to attract.
• Website Design Tips: How to create a user-friendly website that complements your brand and turns visitors into loyal clients.
• Visual Consistency: The power of consistency in your design elements, from logos to social media, and how it helps build brand recognition.

This episode is perfect for creative entrepreneurs who are looking to strengthen their branding, improve their website, and connect more deeply with their target audience. Tune in to gain the knowledge you need to elevate your business and make a lasting impression!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Looking to grow your business on Instagram and have more success with Reels? Jessica Rose of QuiltD Studios is here to share her insights! In this episode, Jessica reveals how she has used Instagram Reels to connect with her audience and expand her reach as a creative entrepreneur.

Instagram Reels can be a game-changer for your business, and Jessica explains the best practices for using them to their full potential. Whether you're looking to create more engaging content, reach a wider audience, or drive more sales, you'll learn practical tips and strategies to help you succeed.

Key Takeaways:

• How to leverage Reels: Jessica shares her approach to using Instagram Reels effectively to capture attention and grow your audience.
• Engagement strategies: Learn how to create content that resonates with your followers and encourages engagement.
• Tips for beginners: If you're new to Reels, Jessica breaks down simple steps to get started and boost your visibility.
• Business growth with Instagram: How Reels can be used not just for marketing but as a tool to directly impact your business growth.

If you're ready to take your Instagram presence to the next level, this episode is full of actionable insights to help you grow and thrive. Tune in to hear how Jessica Rose can help your business succeed with Instagram Reels!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Ever wondered what it takes to turn a creative passion into a thriving business? In this episode, I chat with Mike from Legit Kits, a Foundation Paper Piecing (FPP) company that was recently featured on Shark Tank!

Mike shares his journey—from balancing his day job to scaling his FPP business and landing a spot on national television. He offers invaluable insights into growing a creative business, overcoming challenges, and staying true to your vision.

We dive into:
✨ Mike's career outside of quilting and how it influences his business
✨ The evolution of Legit Kits and what's driven its success
✨ Behind-the-scenes of Shark Tank—what the experience was really like
✨ Practical tips for creatives looking to build and expand their own businesses
✨ The mindset shifts that helped Mike push past obstacles and keep growing

Mike is real, down-to-earth, and full of motivation for entrepreneurs and makers alike. Whether you're just starting or looking for fresh inspiration, this episode is packed with wisdom you won't want to miss!

🎧 Listen now and get inspired to take your creative business to the next level!

🔗 Links & Resources:

• Legit Kits Website
• Follow Mike on Instagram
• Watch the Shark Tank Episode
• FloDesk - Try my email marketing platform and save 50% off your first year!
• Kajabi - Looking for a platform to create and sell courses or a membership? Try Kajabi with my affiliate link jere, and I will share my free Kajabi course, on how to use Kajabi to set up your courses and/or membership.

👉 Don't forget to subscribe and leave a review if you enjoyed this episode! It helps more creative entrepreneurs find the show.

Sometimes, putting yourself and your business out there can ruffle a few feathers—and that's perfectly okay. In fact, it might be a sign you're on the right track! In this episode, we dive into the concept of criticism, especially when it comes from "nay-sayers" or people who feel threatened by your success.

Criticism can sting, but it's also an opportunity. Learn how to handle the negative feedback with grace, and more importantly, how to use it as fuel to propel you forward. Being bold and visible in your business often means you're stepping into uncharted waters, and not everyone will agree with your approach. But that's not only okay—it's a sign of growth.

Key Takeaways:

• Criticism as a sign of progress: Understand how negative feedback often accompanies success and visibility.
• Turning negativity into motivation: Learn how to use criticism as a tool to motivate you rather than hinder you.
• Staying true to your vision: How to stay grounded in your mission and not let critics sway your path.
• Dealing with "nay-sayers": The best ways to manage and rise above people who try to bring you down.

Don't let criticism stop you from moving forward. Instead, use it as a springboard to grow and achieve even greater success!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Are you considering Pinterest for your business but aren't sure how to leverage it effectively? Wondering if it's really worth your time and effort? In this episode, Shereece Spain shares her expert insights on how Pinterest can become a powerhouse for sales and growth in your business.

Shereece walks us through the reasons why Pinterest should be on your radar, whether you're looking to increase visibility, drive traffic, or boost sales. With her expertise, she explains how Pinterest differs from other platforms and why it's particularly valuable for businesses like yours. She also discusses the option of hiring help to manage Pinterest marketing, giving you a clear idea of when and why it might make sense to bring in a pro.

If you've been hesitant about Pinterest or don't have the time or expertise to manage it yourself, this episode will provide the clarity you need to make an informed decision. Plus, Shereece outlines how hiring an expert can help you unlock Pinterest's full potential, saving you time and boosting your business results.

Key Takeaways:

• Why Pinterest matters for your business: Learn how Pinterest can be a game-changer for driving sales, traffic, and visibility.
• How Pinterest works differently: Understand the unique features of Pinterest and how they can align with your business goals.
• When to hire help: Shereece explains why outsourcing your Pinterest management can be a wise investment and how it can save you time and energy.
• Tips for maximizing Pinterest success: Learn actionable strategies for turning Pinterest into a revenue-generating tool.

Whether you're just starting out or ready to take your Pinterest strategy to the next level, this episode will help you understand how to use this platform to your advantage, and when to bring in a pro to handle it for you!   

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Building a business is a challenging yet rewarding experience, and having the right kind of support can make all the difference. In this episode, we discuss the importance of surrounding yourself with quilting friends who share similar interests and goals. These friendships are not just about having fun and enjoying the craft; they play a crucial role in supporting your entrepreneurial adventure.

We dive into how your quilting community can uplift you, provide advice, share valuable business tips, and help keep you motivated when times get tough. Whether it's brainstorming new ideas, offering constructive feedback, or simply being there for a chat, having a circle of like-minded friends can give you the confidence and strength to keep pushing forward in your creative business.

Key Takeaways:

• The role of community: How being surrounded by quilting friends with similar goals can provide emotional and professional support.
• Accountability: How friends can help you stay on track with your business goals and remind you of your potential.
• Sharing knowledge and growth: Learn how swapping ideas and strategies can lead to new opportunities for both your business and personal growth.
• The value of networking: Why building a network with those who understand your creative journey is essential for long-term success.

If you're feeling alone in your entrepreneurial journey, this episode will show you why creating or joining a supportive group of quilting friends can make all the difference. Let's dive in and explore how these relationships can truly elevate your business and your life!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy