Craft of Coaching Podcast - Kate Swoboda

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Ep 92: How to Change Your Marketing Strategy: Pivots, Permission, and the Strategy That Finally Worked (with Jen Vertanen of We The Unruly)

Saison 1 · Épisode 92

lundi 3 novembre 2025 • Durée 30:13

We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen (We The Unruly), has rebranded more than once, invested in beautiful websites and copy that didn’t convert, and sat in the stew of “make it fit” before landing on the approach that finally clicked.

Across this candid conversation, we explore why clarity about who you serve and how matters more than perfect labels, why you don’t need a niche to be magnetic (a strong point of view can do the heavy lifting), and why you shouldn’t wait for a flawless strategic plan before you start selling. Jen shares the permission question that unlocked her direction (“Where am I not giving myself permission?”), how she built a values-driven community without a sales page, and what changed when she started showing up as both coach and strategic CEO.

If you’re ready to evolve your message, stop forcing a brand that doesn’t fit, and build a strategy that actually attracts the right people, this episode is your practical, heart-centered roadmap to changing your marketing strategy with integrity.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep91: How to Rebrand

Saison 1 · Épisode 91

mardi 3 juin 2025 • Durée 32:47

If you're a coach who has built out an entire brand--all the content and messaging, programs and protocols--and then you realize that you want to change things up, what do you do?

That's a question we tackle in this episode of the Craft of Coaching podcast on how to rebrand, and we're using our own rebrand as the example. The Courageous Living Coach Certification is still "CLCC" but we're changing our name to the Certified Life Coach Collective training program. Follow along to hear the story of what's changing, the ups and downs of a rebrand, and what we're leaning into more than ever.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep90: Boundaries for Life Coaches

lundi 30 septembre 2024 • Durée 11:05

Boundaries are not just for our clients. Life coaches also need to be aware of client boundaries that set up their relationships for success. In today's episode, you'll learn the four areas where boundaries for life coaches are most important, both so that your clients are happy with the direction of their coaching process, and so that your coach-client relationship continues to be one of high trust and accountability.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep89: Business Operations for Life Coaches

Saison 1 · Épisode 89

lundi 23 septembre 2024 • Durée 28:12

Yes, you know that you need to market your business--but what about actually running your business? That's the domain of business operations, and in today's podcast we're going to explore the different domains of business operations for life coaches, and the questions to ask to identify your most important high priority tasks.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

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Ep88: Identifying Cognitive Distortions with Clients

Saison 1 · Épisode 88

lundi 16 septembre 2024 • Durée 10:52

The biases and assumptions that your clients hold will either help them or hinder them. In psychology, these narratives/Stories are called "cognitive distortions" and there are specifically identified cognitive distortions that are particularly common. In today's Skill Drill series, I'm going over common cognitive distortions and how life coaches can help their clients identify cognitive distortions that hold them back.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

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Ep87: 5 Ways to Be Authentic When Marketing

Saison 1 · Épisode 87

lundi 9 septembre 2024 • Durée 28:12

Life coaches love to coach their clients, but most dislike marketing to find clients--but it doesn't have to be that way. As a coach, you can learn approaches to marketing that are authentic and aligned with who you are and the body of work that you are creating in the world. Today's episode will guide you through 5 ways to be authentic when marketing, so that you can feel good about your messaging and how it's received in the world.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

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Ep86: Help Clients Focus on What they Can Control

Saison 1 · Épisode 86

lundi 26 août 2024 • Durée 08:42

Today's episode is part of our Skill Drill series and we're offering an exercise that you can use with your clients to help clients focus on what they can control. We live in a world full of things that we have no control over, and getting attached to outcomes and frustrated when we can't control things does not serve our clients. Using this exercise, you'll empower clients to focus on what they can control and start releasing attachment to the things in life that they can't.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

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Ep85: The Top 5 Best Coaching Questions to Ask Clients

Saison 1 · Épisode 85

lundi 19 août 2024 • Durée 23:42

Wondering where to start with what questions to ask your clients? Or do you already have your questions that you love to ask, and you want some new questions to explore to energize your client sessions? These are the top 5 best coaching questions to ask clients to stimulate new ways of thinking, mindset shifts, and help clients move into proactively making changes.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

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Ep84: Careers in Coaching

Saison 1 · Épisode 84

lundi 12 août 2024 • Durée 10:50

When most people think of becoming a life coach, they're imagining a one-on-one private practice working with clients. The growth of the life coaching industry has paved the way for far more career options than just a one-on-one coaching practice, and in today's skill drill I'm giving you an overview of careers in coaching that go beyond just one-on-one client work.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

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Ep83: Morning routines that maximize your potential

lundi 5 août 2024 • Durée 23:51

If you're running a coaching business as a side hustle while you juggle a full-time job, parenting, or other responsibilities, then you definitely want to listen in on today's episode to maximize your personal morning routine. With a few simple shifts to your morning routine, you can maximize each day's potential by starting off feeling more resourced and ready for the day. This episode gets into some of the biological factors to consider that make waking up easier so that you can start your day feeling energized.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.

Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Social:

Lire plusRéduire

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