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TitreDateDurée
Contract Brewing and Community Building: How Soul Mega Thrives Without a Taproom28 août 202500:45:08

What happens when you combine accounting expertise, homebrewing passion, and entrepreneurial spirit? 

For Elliott H. Johnson II, it was creating Soul Mega – a thriving beer brand that's challenging traditional craft brewery models.

In this illuminating conversation, Elliott shares his journey from making "really bad" homebrew batches to building a recognized beer brand without a physical brewery. 

Soul Mega's contract brewing approach allowed them to enter the market with minimal capital investment, focusing instead on wholesale distribution and community building. 

When COVID-19 hit just six months after their launch, Elliott pivoted to become "basically an Uber Eats driver for a year," personally delivering beer to maintain customer relationships.

What makes Soul Mega distinctive is their approach to creating taproom-like experiences without a physical space. 

Their signature event, Mega Fest, combines a beer festival with DJ performances and community celebration – perfectly embodying their mission to "promote creative culture and inspire folks to pursue their interests and passions." 

Strategic collaborations with established breweries like Stone, Port City, and Tröegs have expanded their reach, while partnerships with graffiti artists for label designs connect the brand to creative communities.

Elliott's financial background shines through in his meticulous approach to business management. He maintains a 13-week cash flow forecast, uses CRM software to track account performance, and prioritizes in-person visits to high-performing retailers. 

His candid insights about navigating challenges – from finding a new contract brewer when their original partner suddenly closed to handling regulatory hurdles – provide valuable lessons for any entrepreneur.

Whether you're considering alternative brewery business models, looking to strengthen your brand connection with customers, or seeking practical strategies for sales growth without a taproom, this episode delivers actionable wisdom from someone who's making it work against the odds.

Meet the Brewery That Hangs Its P&L on the Wall21 août 202501:11:19

Thor Cheston shares the remarkable journey of Right Proper Brewing Company, from its successful 2013 brew pub opening to the challenges of expansion and the transformative power of implementing open book management. 

His candid insights reveal how focusing on core products, financial transparency, and efficient operations turned their struggling production facility into a thriving business with healthy EBITDA.

• Starting as a Georgetown student who fell in love with craft beer while working at a pizzeria
• Opening Right Proper Brewing in 2013 as a neighborhood hub with immediate success
• Expanding too quickly in 2015 with a production facility that struggled for years
• Pivoting in 2019 from creative-driven to leadership-focused business model
• Implementing open book management with full financial transparency
• Reducing product line to focus on consistent, marketable core beers
• Displaying financial statements on 8x16 foot whiteboards for all employees to see
• Creating incentive programs where employees share in profits when goals are met
• Understanding that profit enables purpose rather than being the purpose itself
• Building a business model specific to Right Proper rather than copying other breweries

You can reach Thor Cheston at Right Proper's Brookland facility at 202-247-6274. 

He welcomes text messages and is always happy to talk with fellow brewery professionals.


Beyond the Spreadsheet: Transforming Brewery Financial Planning28 juil. 202501:02:47

We dive into mastering your brewery budget with a practical three-step approach that transforms financial planning from overwhelming to achievable. This workshop provides tools and strategies to create a useful financial roadmap that aligns with business goals.

• Begin with the end in mind – set one clear financial goal (typically 10-15% profit) before planning anything else
• Know your stakeholders – identify requirements from banks, investors and others to incorporate into your plan
• Set firm deadlines – create a budget preparation timeline with clear responsibilities and milestones
• Use historical financial analysis to establish context for your projections
• Break down planning by department and involve team members to create ownership
• Consider balance sheet and cash flow implications, not just P&L
• Implement weekly financial huddles to shift from lagging indicators to leading indicators
• Use visualization tools like dashboards to make financial data more accessible
• Remember that budgeting isn't just about spreadsheets but about creating a financial roadmap

Join the Beer Business Finance Association to access the complete Brewery Budget Course with all tools and templates discussed in this workshop.


When to DIY and When to Ask for Help: The Small Brewery Dilemma18 juil. 202500:36:37

Sara Watson and her husband Brent turned their dream into reality with Vacancy Brewing in Austin, Texas, combining his brewing expertise with her hospitality marketing background to create a community-focused taproom experience.

• Building Vacancy Brewing after a six-month road trip across North America to find the perfect location
• Hiring a taproom manager to allow the founders to focus on business development instead of daily operations
• Implementing tighter beer loss and discount policies with transparent communication to improve margins
• Tracking weekly taproom net sales compared to both prior year and budget to stay proactive
• Creating the Vacancy Collective membership program to transform loyal customers into brand ambassadors
• Balancing innovation with consistency by maintaining core beer styles while rotating specific recipes
• Successfully navigating lease renewal challenges by gathering knowledge from multiple real estate professionals
• Finding the sweet spot between doing tasks yourself and knowing when to bring in outside expertise

Visit Vacancy Brewing in South Austin, find them online at vacancybrewing.com or on social media @VacancyBrewing to learn about their events including karaoke, trivia, music bingo, and more.


The Validation Model: How One Brewery Keeps Reinventing Itself11 juil. 202500:43:29

Brian Deignan shares how his brewery, Validation Ale, achieved 29% growth last year through systematic innovation and strategic expansion while he, as an owner, maintained a Monday-Friday, 9-5 work schedule. 

Brian explains his unique concept where beers compete for menu placement based solely on sales data, and his methodical annual process for identifying growth opportunities.

• Validation Ale's competitive model forces continuous innovation with 143 unique recipes created in three years
• Each beer category features a "validated" beer and a challenger that can replace it if sales are higher
• Brian's systematic "growth driver" process evaluates potential initiatives based on revenue potential, capital requirements, and feasibility
• Distilling spirits emerged as this year's growth initiative, generating 28% beverage revenue increase from day one
• Building consistent profitability across all days of the week took patience—nearly 2.5 years before lunches and slow days became profitable
• Staff culture focuses on training managers to "think like owners" through regular coaching and biweekly all-staff meetings
• Social media marketing works best when showcasing behind-the-scenes content with staff rather than polished promotional material
• High engagement metrics don't always translate to actual customer visits—line dancing content went viral but only two people attended

Key Takeaway: For brewery owners struggling with financial challenges, implement a systematic growth driver exercise to identify new revenue opportunities rather than remaining stagnant in a shrinking market.

Resources




Brewery Spotlight: Presidential Brewing30 juin 202500:56:44

Each month, the Beer Business Finance Association will shine a spotlight on one exceptional craft brewery to explore what makes their business thrive. 

In this exclusive conversation, we hear from Jake Lohse, Founder of Presidential Brewing. 

We go beyond the beer to uncover best practices, smart financial strategies, creative sales tactics, and the real-world lessons they've learned. 

This is your front-row seat to learn from peers who are building profitable, resilient breweries and raising the bar for the industry.

Whether you're a new brewery or a seasoned operator, you’ll walk away with fresh ideas and proven tactics to grow sales, improve profitability, and strengthen your business.

Resources

Breweries: Reduce Waste, Improve Efficiency with Grist Analytics23 juin 202500:43:55

Today on the podcast Brynn Keenan from Grist Analytics talks brewery operations, data-driven decision making, and how Grist helps breweries improve performance. 

Grist Analytics provides data-driven solutions that help breweries optimize their production processes by transforming raw brewing data into actionable insights.

Their platform enables consistent quality, improved efficiency, and reduced waste through real-time monitoring and advanced brewing analytics.

Key Points

  • How to replace paper brewing logs with a powerful data analytics tool
  • Tips to overcome a big brewery challenge - effective production scheduling
  • Benchmarking study and the 360 degree efficiency review

Resources

Taproom Menu Magic: Using MarginEdge to Price for Profit13 juin 202501:03:56

In today's podcast you'll learn how MarginEdge gives you accurate insight into taproom profitability on a daily basis—no waiting for end-of-month reports. 

What are your most profitable menu items? 

Where are costs increasing and eating into profits?  

How do we get everyone talking about the numbers and helping achieve financial success?

You'll get answers to these questions and more to help your increase taproom profits. 

Key Points

  • How to properly price menu items for profit
  • Tactics to stay laser focused on margins every single day
  • The power of the "Controllable P&L" - a real-time look at taproom profitability
  • Features and benefits of MarginEdge: Automated invoice processing, real-time food and beverage cost tracking, menu item analysis, and much more

Resources


Tapping Into Profit: How Tapwyse Helps Breweries Build Recurring Revenue06 juin 202500:47:06

Today on the podcast we talk loyalty programs, memberships and recurring revenue strategies with Ross Stensrud from Tapwyse.

Tapwyse creates custom apps to create predictable and repeating income for your brewery business. Need a solution for slow seasonal business cycles? Tapwyse can help. 

Key Points

  • How to use the $1 beer to get a 17x return on investment
  • Flash rewards: How to use push notifications to instantly reward customers and get them coming back more often
  • Want to sell more to-go beer? Learn how this brewery used Tapwyse to sell out of one SKU and bring in an additional $1k in the process
  • How to create sticky, trackable, and profitable marketing campaigns

Resources

Insuring the Craft: Why Breweries Need a Specialist30 mai 202500:41:30

Today on the podcast we hear from Chris Dial, Insurance Specialist at CS&A insurance and Owner of Wanderlinger Brewing Company in Chattanooga, TN.

Chris knows the brewery business as an owner and operator of Wanderlinger. And now he's using his skills and experience to help other brewery owners properly insure their businesses with the right coverages at the right price. 

Summary

  • Insurance cost-savings opportunities you might not even know exist
  • "The chiller died...but the brewery didn't." Hear the story of how the right insurance paid off for this brewery
  • Biggest brewery insurance mistakes...and how to avoid them

Resources




Your Brewery Is Overpaying for Credit Card Processing19 mai 202500:33:44

Credit card processing fees can eat away at your brewery's profits, but expert Patrick MacLellan from Merchant Cost Consulting shows how you can save an average of 20% on these costs without changing your current processor or disrupting operations.

Summary
• 3 main fee components: interchange charges from card brands, processor markups, and miscellaneous fees
• Why most businesses are overpaying – processing statements are deliberately confusing and contracts often allow price changes without notice
• How processors typically adjust pricing three times per year, slowly increasing your costs
• The truth about POS systems that bundle processing with their software solutions
• How to identify bogus fees like non-PCI compliance charges that can be eliminated
• Pros and cons of customer surcharges and how to implement them legally
• Contract considerations including early termination fees and auto-renewals

Visit merchantcostconsulting.com to learn more or request a free statement analysis to see potential savings.

Sign up for the FREE brewery financial training newsletter.


Ready to Outsource Brewery Bookkeeping?12 mai 202500:34:55

Today on the podcast we hear from Michael Ly, CEO of Reconciled accounting services. 

Michael and I talk about why bookkeeping is so important to your brewery business and how to evaluate outsourcing this key function.

Key Points

  • Pricing and process for outsourced bookkeeping
  • Common pitfalls with brewery bookkeeping
  • Software tools to keep the financials running smoothly
  • Financial standard operating procedures

Resources

  • Learn more about outsourcing your brewery bookkeeping with Reconciled
  • Get the FREE brewery financial training newsletter
How to Drive Taproom Profits05 mai 202500:57:22

Today on the podcast you'll hear the audio version of our brewery financial round table meeting. 

Our financial round table is a place to ask questions, get answers, share ideas and best practices.

In this episode, we explore tactics, tips and strategies to increase customer traffic, grow average check size, and encourage repeat visitors.

Key Points

  • 5 specific action steps taproom staff can take to increase profits (with special Guest Star Andrew Coplon from Secret Hopper)
  • 5 things you could be doing to grow the bottom line (but probably aren't)
  • Taproom key metrics scorecards and best practices to transform financial results

Resources


Keys to Brewery Marketing Success 24 avr. 202500:58:52

Jon Reynolds from Brew Plan joins us today to talk strategic planning and keys to marketing success for breweries. 

At Brew Plan, Jon works with brewery owners on pricing strategy, market analysis, concept development, and sales forecasting.

Summary

  • Biggest brewery marketing mistakes...and how to avoid them
  • Customer buying trends and how breweries can position their brands for success
  • Specific marketing tactics that really move the needle for small/mid-size breweries

Resources

Brew More, Waste Less: Unlocking Profit Through Financial Statement Analysis17 avr. 202500:59:37

Today on the podcast you'll hear the audio version of our brewery financial round table meeting. 

This month we focus on how to how to analyze your financial statements to unlock profitable opportunities.  

In our monthly workshops, brewery owners and managers share ideas and best practices to improve profits and cash flows. To join our membership or learn more, visit the Beer Business Finance Association. 

Summary

  • How to use financial trend analysis to spot problems with gross margins
  • Simple break-even analysis tools
  • Tactics to present the income statement on a "per barrel" basis

Resources


The Secret Formula to Create a Successful Brewery11 avr. 202500:55:38

Today on the podcast we reveal the Secret Formula to Create a Successful Brewery with Jake Lohse, founder of Presidential Brewing Company. 

Jake is the author of the book Shifting Gears, and founder of the Legendary Success Academy. 

Summary

  • The 4 key factors to a successful brewery
  • Creative funding for a start-up brewery
  • Strategies to bring guests back to your taproom again and again

Resources

Pouring Over the Details: How Feasibility Studies Set Breweries Up for Success03 avr. 202500:37:59

For the first time, in a long time, more breweries are closing than opening. 

One of the success factors for breweries that survive and thrive vs. those who do not, is a feasibility study. 

Jon Reynolds from Brew Plan Marketing specializes in feasibility studies, market research, and data gathering. 

In today's podcast, Jon shares trends, growth areas, and the details of how to build a feasibility study for brewery success.  

Summary 

  • What a feasibility study is and why it's important
  • 7 benefits of market analysis
  • Resource run-down of brewery data to make informed decisions

Resources


How to Slash Costs and Boost Profits in Your Brewery07 mars 202500:36:09

Today on the podcast we hear from Bob Higgins of P3 Cost Analysts. Bob and his team specialize in identifying and reducing over-spending in your business. 

We talk all things expense management, cost reduction strategies, and share ideas on how your brewery can save money.  

Highlights

  • Bob's process for identifying and eliminating unnecessary expenses 
  • Biggest cost-saving opportunities that companies commonly overlook
  • The most surprising savings P3 has been able to secure for clients
  • Trends in business expenses today, and where breweries will need to focus their cost-saving efforts in the future

Resources

  • Connect with Bob, bhiggins@costanalysts.com
  • Get the free brewery financial training newsletter
How to Build Your Brewery Financial SOP Manual28 févr. 202500:54:48

This month in our brewery financial round table meeting we take a deep dive into financial standard operating procedures.

Financial SOPs help you create complete, timely, and accurate financial statements so that you can make better business decisions.

Highlights from our session:

  • Use this hack: Rather than writing out a long SOP, use a screen recorder and show how the process is done
  • Follow a simple SOP template: Define the goal of the SOP, define how success will be measured, identify a responsible person
  • Grab this Inventory Management SOP template

Join the conversation with your membership to the Beer Business Finance Association. Monthly financial workshops, access to a library of financial training courses, and network with owners and managers in the beer industry. 

Top 12 Financial Challenges for Breweries20 févr. 202500:32:48

In today's podcast we review the Top 12 Financial Challenges facing Craft Breweries. 

This list was assembled by our network of brewery owners and managers in the Beer Business Finance Association.

In the podcast, I review each challenge and provide one thing you can do right now to help overcome the difficulty in your beer business. 

The Top 12 Challenges:

  1. Cost management. How to implement cost controls and identify areas for cost reduction
  2. Benchmarking and KPIs. How do we measure up against our peers?
  3. Budgeting. How do we help managers own their budget?
  4. Employee retention. What can we do to provide more competitive wages and benefits?
  5. Succession Planning. How do we thoughtfully implement a succession plan?
  6. Gross profit management. What are best practices to actively manage margins?
  7. Mergers and acquisitions. How do we evaluate a potential acquisition? 
  8. Sales compensation. How do we "re-imagine" sales comp to create a system that rewards the right behaviors?
  9. Operational efficiencies. How do we achieve improvements in this area and what are best practices?
  10. Financial planning. What are the best tools to automate the process?
  11. Building a better culture. How do we break down silos across locations and departments so we can operate as one company with a common vision?
  12. Financial training. How do we increase financial literacy and understanding of the business?

Resources

Brewery Lease Negotiation Best Practices13 févr. 202500:56:51

On today's podcast you'll hear the audio version of our brewery lease negotiation workshop. 

You'll learn strategies and best practices to tackle a lease negotiation (or re-negotiation) for your brewery. 

Key Points

  • Lease terms, definitions, what you need to know
  • How to build 'optionality' into your brewery lease
  • Triple net lease watch-outs
  • Negotiation strategies and tactics

Resources

Beer Industry Data with Analytics Czar Dave Williams06 févr. 202500:53:08

Today on the podcast we hear from Dave Williams, the Analytics Czar from Bump Williams Consulting.

Dave provides a recap of 2024 beer industry data, trends, and insights. We also cover “Dave’s Top 7”. These are the hot topics that he's been hearing about recently in the beer business.

Key Points

  • Growth in non-alcohol beer and ready-to-drink products
  • On-premise results
  • Health guidelines and the impact of tariffs
  • Trends in cannabis and crossover brands

Resources

Proven Cost Management Tactics for Craft Breweries30 déc. 202401:01:09

In today's podcast you'll hear the audio version of our workshop on brewery expense management and cost cutting tactics.

We hold these workshops monthly for our Beer Business Finance Association members.  If you'd like to join 150+ other breweries in financial success, learn more about membership packages here.

Key Takeaways

  • 2 cost analysis models to identify and reduce unnecessary spending
  • 5 cost cutting tactics to reduce expenses
  • 5 initiatives to implement right away to quickly lower costs 

Resources



2025 Brewery Marketing Master Class23 déc. 202400:59:58

Today on the podcast Chris Overlay from Get Hoptimized delivers a master class in brewery marketing.

You'll learn how to build your brewery sales forecast and super charge results with a best-in-class marketing plan.

Key Points

  • Sales forecasting best practices
  • Brewery revenue drivers and key metrics to simplify planning
  • Tools and models to build a comprehensive marketing plan
  • Tactics to align sales and marketing to achieve revenue goals 

Resources

  • Connect with Chris to super charge your brewery marketing plan, chris@gethoptimized.com
  • Learn more about the financial education network of brewery owners and managers
2025 Brewery Budgeting Workshop: Supercharge Your Financial Plan14 déc. 202401:01:20

In today's episode you'll hear the audio version of our 2025 Brewery Budgeting Workshop. We cover questions ranging from how to build your payroll plan to what key metrics to track to the best way to forecast beer margins.  

Key Points

  • 3 steps to supercharge your 2025 financial plan
  • Best practices for building your financial key metrics dashboard
  • 6 questions to ask before building your budget to ensure success


Resources

New Book: The Ultimate Roadmap To Crafting Your Legendary Brewery29 nov. 202400:51:49

Today on the podcast we hear from Jake Lohse from Presidential Brewing in Portage, Michigan.

Jake has written a new book which serves as a road map for folks looking to open up a new brewery:

In Shifting Gears: The Ultimate Roadmap To Crafting Your Legendary Brewery Or Restaurant, I will show you step by step how to pull it all together. Leveraging experience from having built a legendary brewery myself, I will share practical next steps, lessons learned along the way, and tips and tricks to help fast forward the amount of time it takes you to go from zero to 100 miles per hour.

Key Points

  • The characteristics that set legendary breweries apart from the others
  • Advice for new brewers who want to stand out in today's market
  • How and when to scale your brewery

Resources


5-Step Process: Brewing Financial Excellence22 nov. 202400:49:09

In today's podcast I share the 5-step process that I use to assess our financial position, create our goals, and build a road map to success.

This process is designed to help you create timely, accurate, and complete financial statements so that you can make data-driven decisions in your beer business.

Key Topics

  • How to create a process for predictable financial results
  • How to build a plan that allows you to work ON your business not IN it
  • One book you must read to build a better business plan, and one book you must read to build a better business

Resources

Taproom and Brewery Metrics to Monitor15 nov. 202400:27:45

Key metrics measure the most important things in the brewery. Things like sales growth, margins, profits, and cash flow.

When identifying key metrics, the first step is to measure what matters.

Start with one problem you need to solve or one opportunity to take advantage of.

The next step is to build a dashboard of key metrics.

Identify one company goal, one KPI that is critical to watch, like cash flow. Then build up the KPIs for each department that support the company goal. 

Key Topics

  • How to use lagging indicators, leading indicators, process goals, and outcome goals
  • Best practices in choosing key metrics
  • Example scorecards, templates, and dashboards
  • How to align compensation and KPIs

Resources

More Control, Lower Costs: Why Breweries Are Turning to Self-Funded Health Plans01 nov. 202400:55:02

The average health insurance premium for families and individuals has increased more than 24% in the last five years, according to the Kaiser Family Foundation. 

And there's no sign of this slowing down.

For breweries who want to provide good, affordable healthcare for employees these cost increases are a real problem.

One option to lower costs and provide better benefits comes in the form of self-funded health insurance.

Speaking from my own experience, self-funded health plans saved our company millions of dollars.

Yes. Millions.

What exactly is self-funded insurance? How does it work? How do I know if this will be right for my business?

You've got a lot of questions, and Erin Butler from BevCap management has answers.  Listen to the podcast and check out the resources below to learn more.

Key Points

  • 65% of covered workers in the U.S. have self-funded health insurance
  • Self-funded insurance has been available in the U.S. since 1974, with the passage of the Employee Retirement Income Security Act (ERISA)
  • Bottom line, self-funded insurance is not new nor limited to just a handful of large companies

Resources

  • Watch the video of my interview with Erin and download the self-funded health insurance presentation deck
  • Connect with Erin to learn more about how you can lower costs and provide superior health benefits, ebutler@bevcapmanagement.com
How to Build Your Best Brewery Financial Plan EVER25 oct. 202400:36:39

In today's podcast we break down the key steps to build (and implement) a successful brewery financial plan.

The financial plan is the road map. Where are you now? Where do you want to go? What does financial success look like? 

Listen to the podcast. Download the resources. Build your best plan EVER today! 

Key Takeaways

  • Use the 6 building blocks to organize the planning process
  • The X Factor to financial planning success 
  • How to crowd source the best ways to grow sales and cut costs
  • Simple and complex financial models to build your best plan

Resources

Breweries Beware: Cybercrime Tips from an Ethical Hacker18 oct. 202400:48:26

Tom DeMayo is a partner with PKF O'Connor Davies, specializes in cybersecurity, and is a self-described 'ethical hacker'.

Cybercrime is a $10 trillion problem globally, and breweries are target.

In today's podcast, Tom shares how these crimes occur, how to find out if your brewery is vulnerable, and what steps you can take right now to prevent a ransomware attack.

Key Points

  • Terms defined: Dark web, deep web, surface web, ransomware
  • How hackers break in to your systems and what you can do to prevent this
  • Basics of compliance testing and risk assessment
  • Tips for creating and managing those pesky login credentials 
  • The case for a cybersecurity committee 

Resources

  • Connect with Tom and learn how to protect your beer business from cybercrimes, TDemayo@pkfod.com
How to Benchmark Brewery COGs29 août 202400:41:38

Today we welcome back Tim Near from Agrowgate, a company that works to save you money on cost of goods sold. Think cans, cardboard, malt, freight and so much more.

Key Points

  • State of the industry: Trends in costs and commodity pricing
  • Brewery purchasing 101: Best practices 
  • How to properly source key ingredients 
  • Keys to benchmark your costs against industry averages

Resources

The X Factor to Cut Brewery Costs22 août 202401:01:15

In today's podcast we hear the audio version of a recent Brewery Financial Round Table meeting where we tackle brewery cost management and expense reduction.

Summary of key points:

  • ​Use this 1-2-3-4 step process to put a laser focus on cost cutting and reduction
  • Share the Brewery Financial Training Program with your managers and staff – train them in the ways of identifying and reducing (or eliminating) bloated costs
  • Key challenges we discussed: Controlling costs related to production and materials, freight and shipping, finding efficiencies, avoiding cost surprises, improving culture and communication
  • 78 Ideas to cut costs and improve financial results – Double Your Profits in 6 Months, by Bob Fifer
  • Dan Klasen from the Beverage Federation shared details on the group purchasing organization (GPO) to help you save a ‘craft load’ of money

​Join the membership today and get instant access to the brewery financial round table replay, presentation deck, and brewery cost cutting resources.

Brewery Acquisition Financing Options15 août 202400:35:38

Today on the podcast we hear from Scott Birkner, VP and Business Lending Specialist at Dogwood State Bank.

Scott shares insights on how to use SBA loans to purchase an existing brewery or make a partial acquisition of a brewery.

Key Topics

  • How to finance a start-up brewery, buy an existing brewery, or make a partial acquisition using SBA loans
  • State of the lending industry: Credit availability, interest rates, trends
  • What does the future of lending look like? Scott looks into his crystal ball and shares his observations

Resources

  • Connect with Scott and learn more about brewery acquisition financing, sbirkner@dsbnc.com
  • Join the Beer Business Finance Association - we talk brewery finances all the time! 
Non-Alcohol Beer Data and Insights with Dave Williams09 août 202400:37:54

Today on the podcast we talk non-alcohol beer with Dave Williams from Bump Williams Consulting.

Dave shares data, insights, and analysis on the non-alcohol beer category.   

Key Topics

  • Major players in non-alcohol beer, sales volume, and growth trends 
  • NA beer sales by market channel: Chain and grocery, liquor, convenience, and on-premise accounts  
  • Retailer response to NA beer: More shelf space, more willingness to take on these brands
  • Crystal ball time. What does the future hold for NA beer?  Listen in for Dave's full analysis 

Resources

  • Connect with Dave Williams, Dave@BumpWilliamsConsulting.com
  • Join our financial network of brewery owners and managers 
The Power of Brewery Marketing & Finance02 août 202400:45:07

Today on the podcast we hear from marketing guru Julie Rhodes from Not Your Hobby Marketing.

Julie and I talk about The Power of Marketing + Finance. And dig in on why NOW is the time to invest in your marketing and sales strategy. 

Key Topics:

  • Brewery marketing trends, new ideas to try, fundamental marketing tactics to revisit
  • Why NOW is the time to double down on your investment in sales and marketing (and where to find the cost savings to pay for this)
  • When to add a sales rep (and how to pay them)

Resources:




Want to Boost Taproom Sales? Use a Recurring Revenue Model11 juil. 202400:47:02

Today on the podcast we hear from Ross Stensrud, co-founder of Tapwyse, a developer of custom branded apps for taproom breweries.

Ross shares his experience working in commercial fitness - where the business model is all about memberships and recurring revenue - and how this idea can be applied to your taproom to grow sales.

Key Points

  • How to develop an app for your brewery to grow sales and create predictable recurring revenue
  • Best practices to re-imagine the 'mug club' so you can add unlimited members
  •  The best incentives to get customers to download your app, use it to buy your offerings, and receive push messages to come back to your taproom more often

Resources

  • Get in touch with Ross and learn how to grow taproom sales with recurring revenue, ross@tapwyse.com
  • Join the Beer Business Finance Association, we are a group of brewery owners and managers, working together to grow sales and improve profitability
Webinar Replay: How to Build Your Brewery Key Metrics Dashboard18 juin 202400:45:29

Webinar Replay: How to Build Your Brewery Key Metrics Dashboard

In today's webinar I am joined by Alec Johnson from Ekos who shares his favorite KPIs and shows you how to build beautiful (and profitable) dashboards.

Here's what you'll get:

  • 50+ key metrics used by other breweries
  • KPI best practices: How to pick the right numbers for your business
  • Sample brewery KPI Scorecards and templates to download
  • Tips to build dashboards and KPIs in your brewery management software

Do this next:

  1. Watch the webinar replay: How to Build Your Brewery Key Metrics Dashboard and download the Presentation Deck
  2. Join the Beer Business Finance membership. We are a network of brewery operators focused on driving profits and cash flows (and Key Metrics help us do that!)
3 Big Ideas to Grow Sales with Brian Deignan from Validation Ale28 mai 202400:55:45

Today on the podcast we hear from Brian Deignan, founder of Validation Ale in Santa Barbara, California.

Validation ale's tagline is: "Allowing great beer to rise to the top. Your order is a vote toward Validation."  The concept is to curate an evolving tap list based on customer orders and taste.

Validation uses data to drive decisions on what beers belong on tap. This approach gives customers what they want while maximizing beer sales on draft. A lovely combination.

Key Topics

  • Lessons Brian learned starting his brewery and what he would do differently (how to use calendars and deadlines to keep the project on schedule)
  • 3 Big Ideas to grow sales and profits ("Steal the glass", "line price your beer", and "split test your draft lineup")
  • Success secrets from the tech industry and how to successfully apply them to your brewery business

Resources

How to Drive Brewery Profitability 21 mai 202400:53:56

In today's podcast we'll cover the key drivers of brewery profitability, and give you specific action steps to follow to improve the bottom line in your business.

Key Topics

  • Key drivers of brewery profits
  • Scorecards to measure and improve the bottom line
  • Most effective ways to cut costs, increase margins and grow sales
  • How to create a profit plan and profit routine

Resources


Craft Brewery Community Dashboard15 mai 202400:41:11

On today's podcast you'll hear about a new project from A-Bay Engineers called the Craft Brewing Community Dashboard.

Many brewery owners and managers are looking for financial and operational benchmarking data, and this new dashboard could be just the thing.

Jamie Schild, CEO and Jim Oilschlager, COO share details on the community dashboard, what it is, how it works, and how breweries can use this information to make data-driven decisions. 

Key Topics

  • How to join the brewery community dashboard
  • Favorite KPIs from Jamie and Jim
  • Benchmarking against your peers vs. brewery historical performance

Resources


Brewery Bonus Plans 10108 mai 202400:43:06

Larry Chase is a certified Open Book Management Coach and teaches companies how to be financially transparent with all of their employees.

In this podcast, Larry and I talk about brewery compensation and bonus plans. Larry shares what NOT to do, and best practices to follow if you are thinking about putting a bonus plan in place for managers or staff.

Key Topics

  • Top reasons why bonus plans fail...and how to avoid them
  • Bonus plan best practices
  • How to use mini-games to create 'early wins'

Resources

Brewery Marketing Metrics That Matter01 mai 202400:53:12

Today on the podcast we hear from Chris Overlay, CEO of Get Hoptimized, a craft beer marketing and advertising agency.

Chris' company helps breweries and craft beer businesses grow with effective and affordable marketing services, from label designs, to social media ads, to strategizing world domination.

Key Topics

  • How much to spend on brewery marketing
  • The marketing metrics that matter for craft breweries
  • How to use 'funnels' to bring more customers into your taproom

Resources

Super Charge Your Brewery Finances with Ohanafy (a SalesForce Platform)16 avr. 202400:36:32

Today on the podcast I'm joined by Jack Kessler and Steven Welborn from Ohanafy - the only brewery and wholesaler software platform built on SalesForce.

If you're interested in growing beer sales (and learning about the financial aspects of the beer business) this podcast is for you.

Key Topics

  • Why it's crucial for beer producers to understand the financial intricacies of their business in today’s competitive market
  • Insights on how understanding financial metrics can directly impact the cash flow and profitability of a beer businesses 
  • The role of technology in optimizing revenue and finances within the beer industry 
  • Common financial challenges that beer distributors face, and how can they navigate through them effectively
  • How technology influences the operational efficiency and financial performance of breweries and distributors 
  • Advice to aspiring breweries and beer distributors who aim to enhance their understanding of the financial aspects of running a successful business 

Resources

  • Learn more about Ohanafy, or schedule a Demo
  • Join the network of brewery financial professionals - the Beer Business Finance Association



Use This Accountability Network to Improve Brewery Profits29 févr. 202400:25:51

If you're ready to get serious about improving brewery profits and cash flow, the Beer Business Finance Association is here for you.

The association is a network of brewery owners and managers who come together to share ideas and best practices to help run a financially successful beer business.

In today's podcast, I'll share why the network came to be, and how you can join and transform your brewery financial results. 

Key Points

  • Quarterly financial round-table meetings with beer industry peers
  • 24/7 online access to a library of brewery financial training courses
  • Access to brewery workshops and webinars
  • Brewery planning templates, models and spreadsheets

Resources

Brewery Variable Compensation, Incentive Plans, and Lessons Learned from a Professional Wrestler22 févr. 202400:42:08

Today we talk variable compensation and incentives with Aaron Gore, Director of Partnerships and Community at Arryved.

Key Points

  • 99% of breweries in the U.S. see taproom operations as the biggest profit driver
  • How to align employee compensation and incentives with top brewery objectives
  • Examples and benchmarks to follow when setting up incentives
  • First steps to implement a variable comp plan in your brewery

Resources

The #1 Factor in Negative Taproom Experiences01 févr. 202400:37:54

Michael Varda from Craft Beer Advisory Services joins the podcast and shares early insights on 2023 taproom data trends. 

The goal of Michaels data is to show you why customers come to your taproom and what you can do to keep them coming back. 

Key Points

  • The #1 factor in negative experiences: It's food. 
  • What the "Food Ladder" can teach you about a customer's likelihood to come back to your taproom.
  • Michael's mind blowing data point: 1 in 3 negative experiences are related to first impressions.
  • Two years ago, 1 in 10 negative experiences mentioned price. Now it's 1 in 4. Pricing matters. Michael shares tips on how to be strategic when pricing food and beverages.

Resources

Brewery Data Driven Decisions with Grist Analytics22 déc. 202300:45:32

Today on the podcast we hear from Brynn Keenan from Grist Analytics.  Brynn and I talk all about brewery data and key metrics to track to ensure cost effectiveness in production.
 
Key Topics

  • Case studies of how Ninkasi and New Belgium cut production costs and increased tank capacity
  • KPI's used to track efficiency, throughput, resource utilization and equipment performance

Resources

Resolutions, Swim Lanes and Financial Planning with Cape May Brewery 15 déc. 202301:09:02

Today on the podcast we hear from Justina Marcial, Director of Operations at Cape May Brewery. 

Justina shares Cape May's story of selling their distribution rights, how they build a strong culture with their 7 core values, and how they take company communication to a new level with a structured process. 

Key Topics

  • Cape May's financial and business planning process, software stack and 2024 goals
  • SWOT planning, Swim Lanes, and Resolutions - Cape May's keys to success
  • How to use a business coach in business planning

Resources


Portfolio Strategy and Beer Pricing with Dave Williams09 nov. 202300:50:47

Today on the podcast we hear from Dave Williams, VP of Analytics & Insights at Bump Williams Consulting.

Dave shares tips on how to create a portfolio strategy for the new year. He highlights several areas where beer is "winning" and how breweries can take advantage. And we dig into pricing and price sensitivity at retail.

Pricing is a big deal. Dave shares what you need to know about pricing trends and consumer behavior, so that you can position your products for success.

Key Topics

  • Trends in ABV, beer styles, pack sizes - what's working, what's not
  • What you need to know about pricing and price elasticity

Resources

  • Learn more about BWC and connect with Dave on LinkedIn
  • Learn more about the network of beer industry professionals



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