CPG Marketing School – Détails, épisodes et analyse

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CPG Marketing School

Business & Entrepreneuriat

Fréquence : 1 épisode/47j. Total Éps: 8

The Leading CPG Marketing Podcast for Startups. Welcome to CPG Marketing School, your go-to podcast for CPG startup founders and marketers. Join us as we explore the world of CPG marketing, sharing expert strategies, practical tips, and industry insights to accelerate your brand's growth. From refining your marketing plan to crafting compelling brand stories, leveraging experiential and influencer marketing, optimizing packaging, and embracing sustainable practices, we cover it all. Tune in to CPG Marketing School and unlock the knowledge and inspiration to drive exceptional results for your CPG brand.

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Données mises à jour le 14/07/2026

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https://www.cpgmarketingschool.com
25 partages
https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035
11 partages
https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing
9 partages

https://twitter.com/federicamktg
14 partages

https://www.instagram.com/cpgmarketingschool
13 partages

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How to build a Marketing plan: step 2 - episode 2/5

dimanche 28 avril 2024 • Durée 10:34

This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D.

In this episode, we explore the second step of the ROAD framework: Objectives. This phase is dedicated to setting an ambitious annual sales goal for your brand. We'll also identify specific marketing objectives essential for achieving this major sales target. Throughout the episode, we'll guide you through five powerful questions that form the core of building your marketing plan. These questions will help ensure that your objectives are strategic, measurable, and aligned with your overall business goals.

Link to our FREE Brand Funnel to calculate your marketing goals:https://www.cpgmarketingschool.com/accessthebrandfunnelcalculator

Link to episode How to Build a Marketing plan 1/5: https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2148580834

Each episode of this series is designed to build upon the previous one, offering practical advice and actionable tips.

Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing

Subscribe to CPG Marketing School Newsletter: https://www.cpgmarketingschool.com

Other episodes you may enjoy:

https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2148024845 https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035 https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147964139

Website: https://www.cpgmarketingschool.com

Instagram: https://www.instagram.com/cpgmarketingschool

Follow CPG Marketing School's host Federica Ceresa:

Twitter: https://twitter.com/federicamktg

Linkedin: https://www.linkedin.com/in/federicaceresa

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How to build a Marketing plan: step 1 - episode 1/5

jeudi 4 avril 2024 • Durée 15:03

Welcome to Season 2!

This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D.

In this episode, we focus on the first step of the ROAD framework: Review. Review is about understanding your products' performance, evaluating past marketing efforts, and gaining insights into what your customers want and how they respond to your campaigns.

We'll explore how to analyze your sales figures to identify your best-selling products, understand SKU velocity, and what that means for your product lineup. We're talking about looking back at your campaigns to determine what truly connected with your audience and why. Plus, we're diving into the metrics that matter—from engagement rates to follower growth, and how to use this data to tailor your content and strategy.

Influencer campaigns, search engine optimization (SEO), and pay-per-click (PPC) strategies are also on the agenda. We'll discuss how to measure the real success of your influencer partnerships, optimize your keywords for better online visibility, and manage your advertising budget more effectively.

Events, collaborations, and price promotions are crucial, too. We’ll share insights on assessing the impact of trade shows, pop-up stores, and promotions on your brand and sales.

Finally, we'll discuss the importance of monitoring industry trends and customer feedback to adapt your marketing strategies accordingly.

Each episode of this series is designed to build upon the previous one, offering practical advice and actionable tips.

Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing

Subscribe to CPG Marketing School Newsletter: https://www.cpgmarketingschool.com

Top Food and Snack trends for 2024

dimanche 12 novembre 2023 • Durée 20:48

Welcome to Season 2! This entire season is dedicated to getting you ready to rock 2024! We will be taking you step-by-step through the process of crafting a robust marketing plan for the year. We'll tackle everything from defining your marketing goals to identifying the relevant touchpoints, and from setting KPIs to establishing a marketing budget. Each episode is designed to build upon the previous one, offering practical advice and actionable tips.

We start with Episode 1, where we set the scene by reflecting on the key CPG trends for 2024, specifically in the food and snack sectors. Get ready to embark on a journey that will prepare you for a thriving year!

Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing

To subscribe to CPG Marketing School Newsletter: https://www.cpgmarketingschool.com

Other episodes you may enjoy:

part 1: https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2148024845

https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035

https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147964139 Website:

https://www.cpgmarketingschool.com Instagram: https://www.instagram.com/cpgmarketingschool Follow

CPG Marketing School's host Federica Ceresa:

Twitter: https://twitter.com/federicamktg

Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework - part 2/2

dimanche 3 septembre 2023 • Durée 13:31

Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing

This is the second part of an essential two-part series tailored specifically to formulate a resilient marketing strategy that can withstand the pressures of a recession - a crucial subject, particularly in light of the ongoing cost-of-living crisis. However, it's not just about survival.

We aim to equip your CPG brand to thrive and grow, regardless of the economic climate. This is where our S.U.R.V.I.V.E framework comes into play - a valuable guide to success amidst challenging times. In this episode, we'll meticulously dissect each aspect of this framework, ensuring you gain a comprehensive understanding and practical knowledge for its application. So, are you prepared to fortify your brand against recession?

To subscribe to CPG Marketing School Newsletter: https://www.cpgmarketingschool.com

Other episodes you may enjoy:

part 1: https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2148024845

https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035

https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147964139 Website:

https://www.cpgmarketingschool.com Instagram: https://www.instagram.com/cpgmarketingschool Follow

CPG Marketing School's host Federica Ceresa:

Twitter: https://twitter.com/federicamktg

Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework - part 1/2

lundi 24 juillet 2023 • Durée 13:09

Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing This is the first part of an important two-part series tailored specifically to formulate a resilient marketing strategy that can withstand the pressures of a recession - a crucial subject, particularly in light of the ongoing cost-of-living crisis. However, it's not just about survival. Our aim is to equip your CPG brand to thrive and grow, regardless of the economic climate. This is where our S.U.R.V.I.V.E framework comes into play - a valuable guide to success amidst challenging times. In this episode, we'll meticulously dissect each aspect of this framework, ensuring you gain comprehensive understanding and practical knowledge for its application. So, are you prepared to fortify your brand against recession? To subscribe to CPG Marketing School Newsletter: https://www.cpgmarketingschool.com Other episodes you may enjoy: https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035 https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147964139 Website: https://www.cpgmarketingschool.com Instagram: https://www.instagram.com/cpgmarketingschool Follow CPG Marketing School's host Federica Ceresa: Twitter: https://twitter.com/federicamktg Linkedin: https://www.linkedin.com/in/federicaceresa

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Bootstrapping Marketing Research: Discover the Power of These 6 Budget-Friendly Tools

dimanche 25 juin 2023 • Durée 13:30

Download our free guide: How to build a Consumer Persona

https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona

In this episode, we delve into 6 Budget Friendly tools for Marketing Research. .

To subscribe to CPG Marketing School

Newsletter:

https://www.cpgmarketingschool.com

Other relevant episodes:

https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035

https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147964139

Website: https://www.cpgmarketingschool.com

Instagram: https://www.instagram.com/cpgmarketingschool

Follow CPG Marketing School's host Federica Ceresa:

Twitter: https://twitter.com/federicamktg

Linkedin: https://www.linkedin.com/in/federicaceresa

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How to Build a Consumer Persona: a Step-by-Step Guide

lundi 12 juin 2023 • Durée 10:37

Download our free guide: How to build a Consumer Persona

https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona

In this episode, we delve into the critical components of consumer personas. We share real-life examples and provide tips and guidance on specific areas to research to build a detailed Consumer Persona that can step-change your CPG Marketing.

To subscribe to CPG Marketing School Newsletter:https://www.cpgmarketingschool.com

Other relevant episodes: https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035

Website: https://www.cpgmarketingschool.com

Instagram: https://www.instagram.com/cpgmarketingschool

Follow CPG Marketing School's host Federica Ceresa: Twitter: https://twitter.com/federicamktg Linkedin: https://www.linkedin.com/in/federicaceresa

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Why Most Consumer Personas are completely useless

vendredi 2 juin 2023 • Durée 15:04

Download our free guide: How to build a Consumer Persona https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona

Why are most consumer personas entirely useless?

In this episode, we delve into consumer personas. We explore why traditional shallow personas are ineffective and emphasize the need for deeper understanding and insights. By tapping into the emotions and desires of our target audience, we can create meaningful connections and develop products that align with their preferences. We discuss the importance of researching our audience through social media, engaging with them, and conducting consumer interviews and observations. Going beyond surface-level data allows us to understand their dreams, aspirations, and needs, ultimately revolutionizing our brand and marketing strategies.

To subscribe to CPG Marketing School Newsletter:https://www.cpgmarketingschool.com

Website: https://www.cpgmarketingschool.com

Instagram: https://www.instagram.com/cpgmarketingschool

Follow CPG Marketing School's host Federica Ceresa:

Twitter: https://twitter.com/federicamktg

Linkedin: https://www.linkedin.com/in/federicaceresa

Lire plusRéduire

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CPG Marketing School – Détails, épisodes et analyse

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