The podcast dedicated to stories of innovation, and those leading the way to responsible business.
Listen to how others are winning when doubling down on brand activism, the environment, and social causes.
Purpose driven brands are the future.
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David Grayson is Emeritus Professor of Corporate Responsibility at the Cranfield School of Management. He is also chair of the Institute of Business Ethics and of the international disability charity Leonard Cheshire. He has advised businesses and Corporate Responsibility coalitions around the world.
Mark Lee is the Director of the SustainAbility Institute by ERM and an ERM Partner. Mark sits on the Advisory Board of Sustainable Brands and the Senior Advisory Board of the Centre for Responsible Business at the Haas Business School at UC Berkeley. He is based in California.
Chris Coulter is the CEO of GlobeScan, an international insights and advisory consultancy. He is also the Chair of Canadian Business for Social Responsibility and a member of several corporate sustainability advisory boards, including B Lab’s Multinational Standards Advisory Council.
15 years directing creative campaigns and growing corporate bottom lines — with strategic marketing and by crafting engaging narratives. In January 2021, he exited his executive-marketing role for a 1B FinTech unicorn, to launch a boutique marketing agency. Agency clients are thought-leaders and innovators, who are wanting to take their brand to the next level with creative content, story-based campaigns, and digital marketing.
Recognized for his work in sustainability, Philip believes purpose-driven brands are the future; he says when doubling down on brand activism, the environment, and social causes, everyone wins.
IKEA → Alex Castro Pérez: Creating a Clean Energy Movement
vendredi 10 juin 2022 • Durée 40:45
Alex Castro Pérez is currently heading IKEA Home Solar & Energy Services, the business unit on a mission to accelerate the global transition to affordable clean energy. He also leads sustainable innovation & corporate business development, related strategic investments and partnerships.
Before joining IKEA, Alex headed global functions across R&D, Engineering and Supply Chain for leading multinationals in the Food Processing & Packaging, Medical Device, and Automotive industries. His experience also includes seeding and advising start-ups in different sectors.
In this episode the following topics are discussed:
Sustainability and innovation
Why is IKEA in the market of residential solar
The better everyday life for the people
People and planet positive
Climate action starts at home
Soft cost acquisition in home solar
Systemized and make the customer journey more simple when buying solar
Automize the buying process with transparency and engagement
Breadth and depth of understanding life at home and the solution of helping people lead a more sustainable life
Pricing with transparency
Installation booking made simple and un-intrusive
Why do people buy solar?
Creating a clean energy movement
IKEA’s energy goals for 2030 — becoming climate positive
The IKEA LED story
The IKEA work culture
About the Ingka Group:
Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 11 different groups of companies that own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. It is the world’s largest home furnishing retailer operating 367 IKEA stores in 30 markets. These IKEA stores had 830 million visits last year and 2.35 billion visits www.IKEA.com. Ingka Group operates business under the IKEA vision, to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
Triple Bottom Line → John Elkington: The Recall of a Management Concept (25 Years Later)
mardi 7 juin 2022 • Durée 52:46
John is one of the world’s leading authorities on sustainable development and developed the ‘triple bottom line’ business strategy. He is the author or co-author of 50 published reports, thousands of articles, and 19 books, including the no. 1 bestselling The Green Consumer Guide (1988).
In this episode, the following topics are discussed:
2019 is the 25th anniversary of the TBL
People — Planet — Profit
Accounting vs Purpose
System change — not the accounting
Double entry bookkeeping
6000 companies are engaging in sustainability reporting
Branding and advertising — misleading with green
HBR says this is first time any management concept has been recalled
Social entrepreneurs
TBL is not intended to be a mechanism to support tradeoffs
Improve on two dimensions, and holding the third constant
Tomorrow’s capitalism inquiry — Aviva Investors
Crowdsourcing the revamp — using technology to communicate more widely
How does shared value link to the TBL
Competing language is a glorious alibi to do nothing at all
What lies on the horizon for the revamp?We need framework and tools that drives business in ways that we have not seen yet
Look at leadership companies, like Unilever, and explore what
TBL thinking has delivered in their businesses. (Revamp 1)
CEO must be on board
The evolution of B2B platforms — Paul Polman — look at B2B platforms and look at what is working and what is not — do we need multiple platforms? (Revamp 2)
The role of government and policy makers
Financial markets through the lenses of the CFO and the tie to sustainabilty (Revamp 3)
Larry Fink at BlackRock, “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”
Avoiding the label of environmentalist
John as an agitator —
‘Playfulness’ as an indicator of flexibility and embracing change? OECD: 80 -90% of companies know a sustainability commitment is necessary
U. of Pittsburgh → CB Bhattacharya: Is There a Disconnect Between CSR Goals and Execution?
mercredi 23 mars 2022 • Durée 41:11
CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. European School of Management and Technology in Berlin, Germany. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University.
In this episode, the following topics are discussed:
Consumer behavior
CSR — how to understand stakeholder reactions?
Is there a disconnect between CSR goals and execution?
CSR success via empowering employees and shared ownership
Is the company walking the walk? Check it by going to one of their factories away from corporate headquarters
The Body Shop → Christopher Davis: Employee Activism and Company Culture
dimanche 13 mars 2022 • Durée 27:46
Christopher Davis
International corporate social responsibility professional and recipient of United Nations Business Leader Award. Creative and strategic thinker with a track record in delivering high impact, international projects. Expert in the development of integrated CSR strategy, change management and leading stakeholder engagement. Strong communication skills and experienced corporate communications leader and media spokesperson. Strong track as both a Board Member and Chair of NGO and Corporate Foundations
Responsible for leading the International CSR Team; and developing the company’s strategic approach and overseeing implementation to ensure The Body Shop's performance as one of the world's leading ethical brand is maintained and enhanced
In the interview, topics discussed include the following:
Philosophy of Natura (Antônio Luiz Da Cunha Seabra, Pedro Luiz Passos, Guilherme Leal) and The Body Shop (Anita Roddick), as rooted in the founders.
Business as a force for good and change
The DNA of companies as seeing business as more than profit
TBL
2050 Goals - partnership with Future Fit Foundation
Regenerative
Enrich Not Exploit — a first step toward developing Future Fit into the business
The philanthropy and sustainabilty team at The Body Shop — servicing 69 countries
How to engage employees?
Enrich Not Exploit was launched during a challenging time within the company, and criticism came in the form of walking the walk, and talking the talk.
Securing a complete ban on animal testing
Employees encouraged to advocate for animal rights
Activist companies — and attracting talent — sharing beliefs and values
Millennials and interest in value-based business
The need for policy and regulation for the environment
Corporations picking up where politics is falling short
We must challenge the status quo and short term profits
Ask questions
If a company that is not open to be challenged will probably not thrive
NOTES
Salesforce → Henk Campher: Sustainability Indexes vs. Company Purpose
jeudi 16 décembre 2021 • Durée 34:09
Henk Campher
Challenge conventional thinking – with 20 years of global experience, Henk is known as a disruptive and creative expert in the communications, brand, social impact and sustainability space. He’s had the pleasure of working on some of the coolest award-winning corporate campaigns and developing strategic solutions with companies such Starbucks, Levi’s, Best Buy, Timberland, Tiffany’s, REI, Abbott Labs, Samsung, Kellogg's, The North Face, SC Johnson, J&J, Unilever and Nestlé.
He has been bridging the world of nerds (social impact, purpose & sustainability experts) and flirts (brand & communication whizzes) thanks to being part of team Fenton, leading social impact and purpose work at Allison + Partners and Edelman, his time in the UK as an Oxfam campaigner, and his South African roots as an African development worker, trade unionist and creator of the Nelson Mandela initiated Proudly South African campaign.
He was named as one of the Top 30 CSR Pros to Follow in 2015 by Triple Pundit, Top 100 Thought Leaders in Trustworthy Business Behavior (he is now a judge for the award) and The Guardian’s Top 15 Sustainable Business Executives on Twitter.
Henk is a regular writer for the Huffington Post, Triple Pundit and CSRWire, a frequent speaker at conferences, and a Twitter junkie: @AngryAfrican. He is a member of Team Net Impact for Super Bowl 50. His Dō Sustainability book Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line was published in April 2014.
In this episode, the following topics are discussed:
Product impact vs. CSR — the crossroads
Supply chain measured, but overlooking the impact of the product itself
Three product buckets: makes the world better, makes world worse, or blah bucket
Most products are not essential
Ranking is overlooking impact
The right measurement tools
Measurement has made us oblivious to how consumers react to products — creative and instinct
A challenge to corporations is embracing human nature
Why is Disney ranked 100, and a cigarette company ranked 6?
The important of honesty, or speaking about the white elephant in the room
‘Balancing Green’ → Yossi Sheffi (Author): When to Embrace Sustainability in a Business (and When Not To)
samedi 11 décembre 2021 • Durée 32:41
Dr. Sheffi is Director of MIT's Transportation and Logistics, and holds a dual appointment at the Department of Civil and Environmental Engineering and at the Engineering Systems Division. He is an expert in systems optimization, risk analysis and supply chain management, which are the subjects he teaches and researches at MIT. He is the author of dozens of scientific publications and three books. Outside the university, Professor Sheffi is an active entrepreneur, having founded five successful companies, and a sought-after speaker in corporate and professional events. He obtained his B.Sc. from the Technion in Israel in 1975, his S.M. from MIT in 1977, and Ph.D. from MIT in 1978.
In this episode, the following topics are discussed:
Balancing green pressures and corporate pressures
It is not planet vs profit, instead it is people vs people
Companies are running the global supply chain, providing the jobs, and are also responsible for a lot of the environmental impact
How many people will pay 10% more money for a sustainable product?
Tesla in Hong Kong: government incentives
Convenience and low cost vs the environment: How many people buy on Amazon? How do you feel about the packaging that goes to landfill?
Until consumers agree to pay more for sustainability, companies will not change their fundamentals of production
Companies will save energy, minimize risk, and hedging with a green product line for millennials
Sustainability is a supply chain issue
Is Apple or Microsoft sustainable? They do not manufacture anything, until you look at the supply chain impact
Coca-Cola says they reduced the amount of water in bottling plant, but it takes vast amount of water to grow sugar cane
Carbon impact of detergent is making the water hot
Deep sustainability: Patagonia and Dr. Bronner
Unilever trains farmers who grow tea
Natura invests a lot in the welfare of the Amazon
Starbucks has 120,000 coffee growers who they invest in and train
Is the consumer willing to pay more?
Maybe not until we have a lot more desires
Will Shanghai flood?
Social responsibility, shared values, and making a case for social responsibility
‘Climate of Hope’ → Carl Pope (Author): The Arrival of the Clean Energy Revolution
jeudi 9 décembre 2021 • Durée 27:21
A veteran leader in the environmental movement, Carl Pope is the former Executive Director and Chairman of the Sierra Club. He's now the principal adviser at Inside Straight Strategies, looking for the underlying economics that link sustainability and economic development. He serves as a Senior Climate Adviser to former NYC Mayor Michael Bloomberg. He was a founder of the Blue-Green Alliance and America Votes. He has served on the Boards of Ceres, the California League of Conservation Voters, As You Sow, the National Clean Air Coalition, and California Common Cause. He is currently a member of the US-India Track II Climate Diplomacy project of the Aspen Institute. He writes regularly for Bloomberg View and the Huffington Post. Mr. Pope is also the author of three books: Sahib, An American Misadventure in India; Hazardous Waste in America; and co-author along with Paul Rauber of Strategic Ignorance: Why the Bush Administration Is Recklessly Destroying a Century of Environmental Progress, which the New York Review of Books called "a splendidly fierce book."
In this episode, the topics discussed include:
The clean energy revolution .
The new reality: climate change can be solved with opportunity, no sacrifice necessary.
Carbon emissions and food systems: shipping, storage, waste.
The overuse of the word efficiency: legacy, creative, and innovative maybe better words.
Cities and their role in solving climate change - they are a source and a solution to the problem.
In lights of the U.S. pullout from the Paris Agreement, why should there be hope?
The role of corporations in climate change.
Corporate alignment with NGOs.
Branding and labeling of sustainability initiatives.
The current pace of commitment made by the U.S. for the Paris Agreement.
The importance of employee engagement to a company’s innovation.
CBRE → Dave Pogue: Largest Manager of Commercial Buildings in the World
jeudi 22 avril 2021 • Durée 01:01:01
As Senior Vice President Global Client Care, Dave Pogue is leading the development of socially responsible, market driven solutions to align corporate responsibility principals into CBRE business practices through a strategy called Shared Advantage.
In his prior role as Global Director of Corporate Responsibility, Dave oversaw CBRE’s development, implementation and reporting for all aspects of corporate social responsibility, including environmental stewardship, community engagement and corporate giving.
His leadership has produced an award-winning sustainability platform leveraging thought leadership, service delivery and industry associations to raise worldwide green building standards. Program achievements include development of CBRE’s $1 million Real Green Research Challenge; delivery of co-branded BOMA BEEP training to more than 24,000 attendees; and recognition as the first manager of commercial property to certify more than 700 buildings in the LEED® for Existing Buildings rating system. CBRE has been honored by the EPA as a ten-time ENERGY STAR Partner of the Year and recognized by the U.S. Green Building Council® with the Leadership Award for Organizational Excellence.
CBRE has also been included in the prestigious Dow Jones Sustainability Index (DJSI) North America and the FTSE4Good Index for four consecutive years.
In this episode, the following topics are discussed:
Corporate citizenship and good business
Stakeholder engagement
Millennials
Shared values
EPA ENERGY STAR
Building scoring
Benchmarking
LEED EB
WELL certification and Delos
Shared Advantage
Reporting sustainability
Nabers Australia
GRESB
Barron’s 100 Most Sustainable Companies
Corporate transparency
Green Building Adoption Index - Maastricht University
'Small Actions, Big Difference' → CB Bhattacharya: A Three-Phase Formula for the Path to Corporate Sustainability
mercredi 6 janvier 2021 • Durée 36:13
CB Bhattacharya
is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University.
In this episode, the following topics are discussed:
University of Pittsburg’s Center for sustainable business to bridge academia and the private sector
Sustainability generalist — positional the role within an organization
Thought leadership — or curating meetings within companies to find linkages — such as the link between HR and sustainability
Sustainability and marketing, investor relations, and procurement
Creating sustainability ambassadors within and organization — taking ownership of sustainability
Employees are yearning to find a sense of meaning
Three phase path to sustainability ownership: incubate is when the CEO and executive team comes together finds common ground regarding sustainability, to entice employees or get them engaged with sustainability initiatives, and entrench means acting in a sustainable way becomes routine.
Reporting progress is important as a means to inspire employees
Employees must be empowered through training: incentives, promotions, fulfillment, celebration
A company’s purpose is almost always linked to sustainability
Expanding ownership means it is not “our company”, instead it is “our planet”.
When an organization has a sense of purpose, it comes to life
Marks and Spencer documents sustainability knowledge
Culture and strategy must work in tandem Intent without the ability to mobilize employees makes it difficulty to make sustainability goals succeed
Many people want to work for a higher purpose, not solely financial
Shared understanding of the meaning of sustainability is important for each person in the organization
Goals must be clearly defined and articulated
ABOUT PHILIP BEERE
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations.
The term greenwashing — safety and health diversity are easy to claim, but a CEO saying it is different than real results— someone at Board level must be directly responsible for performance
Climate change, human rights, communicating TBL to Wall Street → learning journeys
The sort of company that does TBL reporting and brand activism
Comparing 1970’s corporate leadership to today
SDGs
The word ’sustainability’ and it being perceived as something bad
A pending financial crash
Dirty industries proclaiming sustainability — and the need to call out ranking without looking at what goes on behind the scenes
The need to disrupt the ranking industry
Provoking or calling out bad corporate behavior
Incremental change is boring — disruption or civilizational change is more fascinating and engaging
When words or phrases first appear they are like membranes — new concepts that engage — the more a term is used it becomes less engaging
The forecast that the SDGs will equal 12T in opportunity — dissecting the number — skepticism and forecasts
We have moved from looking at sustainability as an impediment and viewing it as an opportunity and instrument for transformation
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations.
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations.
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations.
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations.
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations.
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations.
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations.
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations. Connect with Philip at www.philipjames.co
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