Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com! 

With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!).

This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy!

Head back to the Copy That Pops podcast page for more info on this episode and others!

Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word

Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help writing your podcast scripts? If this is you, listen to this superfast episode that my AI bot "Aurora" recorded for me!

Background info:

The podcast is called Copy That Pops. The host is LaptopLaura. Laura always closes the podcast by saying, "And remember to keep finding ways to write copy that pops!"

I want you to act like a professional script writer for podcasters where you write only word-for-word exactly what the host will speak out loud.

Please write a short script for teaching someone how to use ChatGPT and 11.ai to:

Step 1. write them a short podcast script about using ChatGPT for writing short podcast scripts

Step 2. use https://elevenlabs.io, a text to speech and AI voice generator, to read their script for use in the podcast

Step 3: download the audio files, add your intro and outro music, and publish to your favorite podcast host (I use Libsyn -- use the code LAURA for first two months free)

Please do NOT include speakers' names, the word "Host:" before paragraphs, or any notes about when to play music or sounds like "[Intro Music]". Simply produce in your response a script that could be read word for word. Thank you!

Welcome to another episode of Copy That Pops, where we explore the art and science of great writing for business. I'm your host, LaptopLaura (in the voice of an AI assistant I’ll be teaching you how to create for free today too!). 

This episode is all about using ChatGPT and 11.ai to craft compelling podcast scripts. Writing and producing has never been easier! Here’s how I created this exact podcast without speaking a single word.

Step 1: Writing a Short Podcast Script using ChatGPT

ChatGPT is a powerful language model that can help you generate creative and engaging content. Here's a simple guide to using it for your podcast scripts:

1. Start by heading to chat.openai.com and enter your prompt. For example, you can say, "Generate a short and engaging podcast script about using ChatGPT for content creation."
2. Review the suggestions provided by ChatGPT and select the ones that align with your style and tone.
3. Edit and refine the content as needed to match your unique voice and message.

Step 2: Using Elevenlabs.io to Bring Your Script to Life. 

Elevenlabs.io is a fantastic text-to-speech and AI voice generator tool. Here's how to use it:

1. Visit elevenlabs.io and paste your podcast script into the text box.
2. Choose the voice that suits your style and adjust settings like pitch and speed. You can even create your own version of a voice and give it a name. Let’s name mine Aurora (which my husband laughs at me about and says it sounds like a stripper name - lolz – sorry, Disney’s Sleeping Beauty!)
3. Hit the generate button and listen to the preview. 
4. Make any necessary tweaks to perfect the audio.

Step 3: Downloading and Publishing. 

Once your audio is ready, you will then:

1. Download the generated audio file
2. Add your intro and outro music to give it a polished and branded touch.

Note: If you're starting a new podcast hosted by Libsyn, use the code "LAURA" for your first two months free.

---

And there you have it - a seamless process to leverage tech to create and deliver captivating podcast content. 

Writing and producing has never been faster or easier! Laura made this whole episode without uttering a single word.

Visit the shownotes at CopyThatPops.com/226 for links to all that we mentioned today as well as screenflows showing this episode's creation.

I hope these tools make your writing and podcasting journey even more productive, efficient, and enjoyable. Until next time, keep finding ways to write copy that pops!

Go to 11.ai or elevenlabs.io and pick a voice you want to be your narrator.

1. Visit 11.ai or elevenlabs.io and paste your podcast script into the text box.
2. Choose the voice that suits your podcast style and adjust settings like pitch and speed. You can even create your own version of a voice and give it a name. I named mine Aurora (which my husband laughs at me about and says it sounds like a stripper name lolz – sorry Disney’s Sleeping Beauty)
3. Hit the generate button and listen to the preview. 
4. Make any necessary tweaks to perfect the audio.
5. Download the file to your computer
6. Add your intro and outro music and publish to your podcast host! : ) I use Libsyn (use code “LAURA” to get up to 2 months free, if you are brand new)

Let me know how this works for you! : ) 

Laura

-----

Full shownotes for this episode here: How to Make a Podcast in 5 Minutes Without Writing or Speaking [Use AI]

Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : )

Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts” we brainstormed today on two main things:

1. A tagline. “Can you say what you do in 10 words or fewer?”
2. The “how” she accomplishes her “why.”

Here are the notes showing what we came up with together:

That Mental Shit with Lauren Fritts

TAGLINE:
I inspire women to embrace and work through their mental shit to cultivate the life they deserve.

HOW:

1. Embrace your inner 5-year-old
   1. Be curious, ask why to keep digging deeper, and don’t accept the status quo
2. Be like Mike!
   1. Example: Michael Jordan story. Work hard to overcome ‘no.’ Prove them wrong.
3. Feelings aren’t facts and they’re not forever.
   1. There is light at the end of this struggle you are in now.
   2. Really examine and question the feelings and thoughts from your mind.
4. Share everything. Openness leads to empathy.
   1. Example: Those with the brightest lights have the darkest shadows.
   2. Example: 8-mile rap at end of the movie.
5. You are not alone.
6. Your flaws are actually your fire.
   1. “Feel your feelings, then let them fuel your fire!”
   2. Example: David and Goliath
   3. It’s all perception…you can be the victim or the victor…it’s your choice.
7. You have the power.
   1. Everything starts in your mind.
   2. It’s scary to think that you have the control to change your life, but it’s true.
   3. Jim Carrey: Wrote himself a check for $2 million
8. Confidence begins with courage
   1. Be 100% yourself
9. Purpose emerges through pain

After the episode, Lauren will definitely take more time to revise, edit, condense, and/or expand on these items above, but they are a great jumping off point for her to keep as foundations to her brand and what’s she’s all about.

I hope by listening to our conversation that you not only pick up some tips and tricks for working through your own copywriting creative session, but that you feel inspired into more courageous action. Lauren is living her truth and helping others to dare to do the same.

Prefer to watch the conversation?

Here’s the video from our talk!

https://www.youtube.com/watch?v=oixLX7Y4gwY 

Want to be on the show doing a copy consultation like this?

Email me at Laura@CopyThatPops.com and you could be on a future episode!

Lauren Links:

• https://www.thelaurenfritts.com/
• https://www.thelaurenfritts.com/that-mental-shit-podcast
• https://www.instagram.com/thelaurenfritts/
• https://www.tiktok.com/@laurenfritts1
• https://podcasts.apple.com/us/podcast/that-mental-shit-with-lauren/id1601884745
  

More Shownotes and Podcast Episodes Here:
CopyThatPops.com/217

Write your book without stress using the 'Lego Method'! Let's quickly cover 5 steps to go from overwhelm to 80% written book!

Some great podcast highlights include:
- Hints at the P.S.T. Method to go from 'no idea' to 'awesome book outline' (there's a great group training video inside my free Facebook community)
- 5 Simple Steps to Repurposing Your Amazing Content Into a Book
- Goodbye stress, overwhelm, confusion, and reinventing the wheel

The 5 Simple Steps:
- STEP 1: Collect all your legos and put them in one pile in the center of your room
- STEP 2: Think about new combinations that you could build
- STEP 3: Arrange the lego pieces in the right order to create your next structure
- STEP 4: “Buy” new pieces to fill in any gaps in your creation
- STEP 5: Finishing touches!

1. TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller!
4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

• Trint.com
• Rev.com
• Copy That Pops' Blog
• Email me for information on the new INNER CIRCLE
• Free Facebook Group for those who want help writing and launching a bestseller

More details on Lego Method to Write Your Book Without Stress - Quick Writing Tip

Attention all podcasters or soon-to-be-podcasters: This episode is for YOU!!

Insider info on getting your podcast found in search, growing it, and more.

A few exciting highlights include:
- "LAURA" promo code for two free months of website hosting at Libsyn!
- Hear a story of Tim Ferriss calling up Rob to ask for growth advice
- What is the present state of podcasting?
- What are Rob's predictions for the future of podcasting?
- What makes a podcast show or podcast episode 'popular'?
- Hear what genres of podcast shows have the most downloads and which have the most in number of different shows (can you guess?)
- Learn the psychology of a podcast listener
- Server side data and what it means for your podcast
- How effective are show notes? Who do we write them for??
- Social media and how to use it for your podcast!
- How to start your podcast and how to pick your topic!
- What do “I Dream of Jeanie,” “Bewitched,” and your podcast maybe have in common?
- How picking your podcast niche may help you gain sponsors!
- What's the difference between the words downloads, listens and listeners??
- Find out where people are searching for podcasts? (Hint: there are 2 places)
- How important can your show title really be? (Another Hint: Very important)
- Podcasting advice for all levels of podcasting!

1. TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Rob Welch is the VP of Podcaster Relations with Libsyn and the host of the Podcast411 Podcast / Blog, the Today in iOS Podcast / Blog, co-host of Today in Podcasting Podcast, co-host of the Feed Podcast and host of the KC Startup 411 Podcast.

He co-authored of the book Tricks of the Podcasting Masters and has been the podcasting consultant to Gov. Bill Richardson, Senator John Edwards, Dr. Mark Hyman, Tim Ferriss, Jack Welch, and many others.

He has been a monthly columnist for Blogger and Podcaster Magazine as well as App Developer Magazine, and the organizer of the Kansas City Podcaster Meet-up.

Specialties: Helping businesses and individuals launch their podcast. Teaching others how to become a successful Podcaster.

• “The state of podcasting is really all about mobile.” – Rob Walch
• “People are consuming podcasts on the go.” – Rob Walch
• “It’s all about word of mouth; people tell their friends to go and listen to a podcast.” – Rob Walch
• “It’s okay to do a podcast similar to one that’s already out there.” – Rob Walch
• "Smart phones really changed the space of podcasting." – Rob Walch
• “There are only two places really that people search- one is Google and the other is Itunes.” – Rob Walch
• "Audio is the one medium where you can multi-task." – Rob Walch
• “You make your show notes available for search engines.” – Rob Walch
• “Show notes have a value with search engines.” – Rob Walch
• “People are scanners; if it looks repetitive, they are going to give up and move on.” – Rob Walch
• “You need an audience size of at least 5,000 to be monetized in terms of demographics.”– Rob Walch
• “There are a lot fewer women podcasters than there are women bloggers.”– Rob Walch

• Food Heals Nation (with Allison Melody and Suzy Hardy)
• Leslie Durso (the incredible vegan chef)
• The Tim Ferriss Show
• Hardcore History podcast
• Libsyn Audio Hosting -- Use "LAURA" as promo code for 2 months free!
• Learn the tricks of podcasting from Rob Walch's book!

Read More:

Full Shownotes

International bestselling author and podcaster extraordinnaire Daniel Gefen stops by for an incredible chat! Learn how to stand out above the crowd and promote yourself, your book, and your podcast!

This is one of my favorite interviews of all time so far! Must-listen.

A few exciting highlights include:
– Networking events introductions! [Daniel’s response to my question will shock you!] – Can you guess where Daniel is recording this interview?!
– Learn some tricks to becoming the most memorable person at a networking event!
– What is the “Who am I to write a book?” fear
– Find out how to deal with haters and trolls
– Learn about the power of your expertise and why you should write that book or start that podcast! Now!
– How to get minions running around doing the work of networking and marketing for you!
– Why the time is now to tell the world what you know!
– Find out the promise Daniel made to his son that made him finally write his book! It’s touching and inspiring.

1. TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Daniel Gefen is a serial entrepreneur and founder of Gefen Media Group – a podcast production and booking agency helping clients build a loyal following through the power of podcasting.

He is also the host of the top-rated podcast show called ‘Can I Pick Your Brain?’ which has exceeded over 150,000 downloads and was named top 26 podcasts to listen to by CIO Magazine. He has interviewed over 100 thought leaders, billionaires, and celebrities.

In 2017, he was named one of the top 25 most influential influencers and has been featured in dozens of media publications including Forbes, Inc, CIO, Influencive, Success Radio, and over 70+ leading podcasts.

Daniel lives with his wife Lorren and 4 children in the hills of Bet Shemesh, Israel.

• “You go to networking events because you want to earn business.” – Daniel Gefen
• “Nobody is going to buy because you’re in a selling place.” – Daniel Gefen
• “If you go to a networking event, just take people’s business cards and listen; you become the most interesting and popular person there.” – Daniel Gefen
• “Getting on podcast shows, creating podcasts, and writing books, is to me, one of the most valuable ways to network.” –Daniel Gefen
• “When someone is reading your book it’s like they are learning your whole story in their time.” – Daniel Gefen
• “Imagine your book has legs, and it’s just running around doing the work for you.” – Daniel Gefen
• “We end up writing the book that we want to read.” – Daniel Gefen
• “When we do something, we feel like it’s not a big deal.” – Daniel Gefen
• “Haters push people over the edge.” – Daniel Gefen
• “Don’t be afraid to get on a platform and shout.” – Daniel Gefen
• “Real relationships is what ends up creating business transactions.” – Daniel Gefen

• Jeff Hoffman of Priceline
• The Minions
• The Self Help Addict: Turn an Overdose of Information Into a Life of Transformation
• Visit Daniel’s Personal Website!
• The Gefen Media Group

Read More:

Shownotes for 126: Bestselling Books, Top Podcasts, and Networking Event Intros - Oh My! - with Daniel Gefen

It’s time for you to upgrade your status. Are you ready to become an expert?

This week’s quick tip is all about presenting yourself as an expert in your field. 8 ways to show the world your expertise!

A few exciting highlights include:

• 8 ways to grow your expert status and position yourself as an authority in your area
• Social Proof
• Photos –Any pics with Oprah?! Post them!!
• Articles or Blogs
• Traditional Media (think TV, Local news)
• Video
• Stage
• Podcasts
• BOOKS! Becoming an Author is Huge!!

1. TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Read More:
Shownotes for 125: The Expert Status Growth Formula: An 8-Part Checklist to Leverage the Psychology of Authority

Perfection is not everything. Perfection isn’t real. I’m so excited to be celebrating my 2 year Podcast Anniversary!

Today I am going to give you 8 lessons I’ve learned over the last 2 years that have helped me get away from the idea of chasing perfection!

Check out my Itunes reviews and feel free to leave one (even the negative ones!)

A few exciting highlights include:

• Did you notice any of my "lessons"??
• I'm also celebrating another VERY important anniversary!! 
• Episode 000

1. TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Read More:
Shownotes for 124: 8 'Screw Perfection' Examples for the Fun 2 Year Anniversary of the Copy That Pops Podcast

Ready to nerd out about all the fun details of the power of handwritten notes, tips for managing your email inbox, how to pitch influencers, and why the Oxford Comma reigns supreme?!

A few exciting highlights include:

- Do details matter in writing? In experiences for clients and others close to us

- The power of handwriting and snail mail (and the psychology behind it!)

- Around 6:10 Jess's cat Thumbs jumps into the screen and interrupts us! 😻😹

- How to start with the "who, what, when, where, and why" for planning events, book launches, or even email send outs, book writing, product development, and more

- Do, Defer, Archive - What does this mean??

- Tips on how to manage your inbox (aka your to-do list)!

- How to pitch influencers to be on your podcast and events (Jess shares super strong opinions about this as the gatekeeper of big fish!)

- What is 'over following up' and what is Jess's advice in the follow-up?

- How 'busy' is a crutch and excuse

- Does Beyoncé have the same amount of time each day as we do? Jess's answer might surprise you!

- Go and watch The I.T. Crowd! [Laura and Jess are both obsessed -- it's HILARIOUS! Get to meet Jen, Moss, and Roy from the show. "Too busy for you!" comes from an episode in Season 1 called 'The Haunting of Bill Crouse.']

- The psychological power of handwritten notes.

- The story behind Miss Congeniality and grandma's congratulatory handwritten letter

- Jess's #1 tip for interviews or meaning meetings of any kind! [How to get an edge and creative foot in the door with anyone you want to impress or build a relationship with].

- The power of punctuation

- Learn expert tips on building relationships with people you hope to impress!

- What is Caffeine and Correspondence?

- The Art of Correspondence course in NYC -- Jess taught a wonderful course at Teachable's office in downtown New York City and now teaches this class online and in other locations around the world!

- Are certificates of recognition only for kids? Answer: no! Hear why. [Gratitude Gram?]

- Social proof testimonial and feel good screenshot folder hacks

- What is Jess's 'Famous on the Internets' folder?

- How the Oxford Comma saves lives (check out Copy That Pops episode 098)

- The power of templated emails or canned responses (just make sure that you tailor the message)

1. TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Jess Lindgren is executive assistant to high level podcasters and bloggers (there’s one in particular, listeners of this show will most likely recognize!...the incredible Pat Flynn of Smart Passive Income) and she delights in the details, whether she's planning your quarterly board meeting, choosing the perfect gift for everyone on your list, or putting the finishing touches on another batch of her famous homemade marshmallows.

She and husband Bob just moved from Northeast Minneapolis to San Diego! When they're not relaxing at home with their three cats, you’ll find them exploring museums or indulging in theatre performances wherever they find themselves around the world.

A lover of putting pen to paper, Jess gleefully reads and replies to every handwritten letter she receives.

• “Start small and start now.” – Jessica Lindgren
• “I have a recurring checklist that I personally follow.” – Jessica Lindgren
• “Outsource as much as you can.” – Jessica Lindgren
• “Hire somebody to do the details up front.” – Jessica Lindgren
• “Pick one tool and stick with it.” – Jessica Lindgren
• “Your inbox is absolutely a to-do list; it’s a place where everything filters in.” – Jessica Lindgren
• “Be short, and sweet. Be professional and to the point.” – Jessica Lindgren
• “If you get ahead of your content creation, it will free up so much time to do other things.” – Jessica Lindgren
• “I take issue with the word busy; everybody’s busy.” – Jessica Lindgren
• “Everybody has to define their own success.” – Jessica Lindgren
• “If you have just impacted one person, you’ve done your job.” – Jessica Lindgren
• “Your Gmail is like its own tiny little Google just for you.” – Jessica Lindgren
• “Don't feel like you need to be impacting millions and millions and millions of people before you make a difference. If you have changed one person's life, it was absolutely worth the effort.” – Jessica Lindgren
• “There are two schools. People who believe in the Oxford Comma and people who are wrong.” – Jessica Lindgren

• Gal Friday 612
• Pat Flynn of Smart Passive Income
• Dropbox
• Google Apps for Business G-Suite
• David Allen Getting Things Done method
• Gruesome Grammar Episode - Episode 098
• Teachable
• Laura's Media Page for an example a list of what you've done
• The History of the Oxford Comma according to Business Insider

Read More:
Shownotes for 123: The Psychological Power of Handwritten Snail Mail, Email Inbox Management, and Acute Attention to Detail with Jess Lindgren of GalFriday612

How to apply psychology tips and writing hacks for more business success?
Does understanding people's personalities help choose business partners and clients?

If these topics pique your interest, you are in the right place!

A few exciting highlights include:
- Eli Natoli LIVE on Amazon with her book right now
- Who is a speaker at Podcast Movement this year!? [It's also where I met our guest today!]
- Shout out to my biz bestie Melissa Sue Tucker
- How to get past writer's block
- What is a life-saving note-taking tip from Dr. Maelisa's experience
- When did Dr. Maelisa learn about psychology and want to become a therapist? (It's younger than you'd think!)
- How did Maelisa get into entrepreneurship and online marketing?
- What is "Edu-tainment" and how can we use it to improve our presentations and public speaking?
- What is the difference between academic writing and business writing online?
- What’s the Grandma Rule!?
- Learn how psychology can help with your biz (Customer Psychological Avatar!)
- How to apply psychology to connecting with future clients and partners
- Take the Myers-Briggs test to know your 4-letter combo. Then, you can apply some of what you learn from your results in your copy.

1. TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Dr. Maelisa Hall is a licensed psychologist, ENFP, and leadership coach living in Southern California.

She loves talking personality types, team building, entrepreneurship, and online marketing.

She pays the bills with her two psychology-related passion projects, QA Prep and Hall Coaching Group, and is a co-host of the My Biz Bestie podcast.

• “Your style needs to match that of the company.” – Maelisa Hall
• “I feed off of the audience and being involved with people; I learned to use that to my advantage.” – Maelisa Hall
• “I encourage people to ask questions.” – Maelisa Hall
• “I always give a disclaimer that this is a judgment free area.” – Maelisa Hall
• “When you get the audience engaged, it has an impact on everyone. Even if they aren’t asking the questions.” –Maelisa Hall
• “I’m just trying to use real language.” – Maelisa Hall
• “Everything that you do with your copy, you want to attract people.” – Maelisa Hall 

• Take the Myers Briggs test for Free!
• My Biz Bestie Episode 007: The Blessing of Introversion and Extroversion
• My Biz Bestie Episode 008: The Myers-Briggs Review
• Podcast Movement - I will be speaking there this year!
• The Service First Framework: My not-so-secret to thriving as an entrepreneur - Eli Natoli's book on Amazon
• Marie Forleo's B-Schools
• My Biz Bestie
• Episode 105 Check out my episode with Kwame Christian

Read More:

Shownotes for 122: Psychology and Writing Hacks for Online Entrepreneurs with Dr. Maelisa

Let’s break down some real life examples of psychology sales, networking, and more with Travis Chappell of Build Your Network podcast.

This episode is for you if you are an entrepreneur, podcaster, or author who wants to learn tips and tricks to apply immediately to closing more deals, tying in emotion, and building trust to get more sales and opportunities.

Grab a pen and some paper and get ready to take some notes!!

A few exciting highlights include:
– Find out why ‘Confidence is Key’!
– How can you build competence to become a leader in your industry?
– Learn ways of becoming a better salesperson and networker
– Find out ways to become more persuasive with networking
– Discover how to be persuasive in sales
– Hear about Travis’ very unique background
– Hear the story of how the law of attraction did bring John Lee Dumas into Travis’ life
– How did Travis decide on the topic of his podcast (applying the Blue Ocean strategy)
– Should you work on your weaknesses?
– What is the Chex Mix Mastermind? :)

1. Free TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Travis Chappell is a direct sales expert who has built teams for several sales organizations over a few different industries and is also active in the real estate market.

More recently he decided to pursue his passion of helping others and founded Build Your Network, a podcast dedicated to helping professionals grow their inner circle.

• “Give a positive first impression because you can never get your first impression back.” –Travis Chappell
• “When you initiate the conversation being calm, cool and collected, people will more likely lean in.” – Travis Chappell
• “You have to create the need or they are not going to want it.” – Travis Chappell
• “You have to establish yourself as an expert so that they trust you.” – Travis Chappell
• “Facts tell, stories sell.” –Travis Chappell
• “Selling on emotion is the powerful thing you can do.” – Travis Chappell
• “People who are naturally good at networking are not naturally good at sales and people who are naturally good at sales are not naturally good at networking. You need to be good at both.” – Travis Chappell

• Check out Jared’s book! It’s live today!
• Food Heals Podcast with Allison Melody
• Check out Travis’s podcast Build Your Network
• Grant Cardone’s Closer’s Survival Guide
• Build Your Network Facebook Group
• Groupology: How to network in Facebook groups without being “that one person” Free Ebook
• John Lee Dumas of EO Fire Podcast
• Blue Ocean Strategy
• Art of Charm with Jordan Harbinger
• Read to Lead Podcast
• Podcast Movement
• Think and Grow Rich
• Larry Robert’s book that hit #1 last week!
• Laura’s book #2 that hit #1 last week too!
• Shout out to Bill Jennings of Pathway Financial

Read More:
Shownotes for 121: Psychology of Building Your Network for Podcasters, Entrepreneurs, and Authors with Travis Chappell

[Funny] behind the scenes interview on launch day with Larry Roberts (#1 bestseller in four categories in the U.S.!) and Laura (#1 bestseller in four categories in the U.S. and #1 in a category in the U.K. too!)

A few exciting highlights include:
- When are Jared Warner and Eli Natoli launching their books?
- #1 for Larry...in 4 categories!
- #1 for me...in 4 categories! Plus 1 in the U.K. too! [I did end up hitting #1 in Podcasts & Webcasts]
- How many sales did I have during the recording? [I bet it's lower than you thought!]
- Why hadn't Laura left a review for Larry?
- KENP: Kindle Edition Normalized Pages (how many pages read by purchasers)
- What is Laura's first book upload attempt "BLOCKED"?
- Who were past Wall of Famers featured in Laura's book?
- What was the book writing, publishing, and launching process like for Larry Roberts?
- Can you see the number of purchases per book (if you have more than one book)?
- How tall is Laura? How tall is Larry's wife? (warning: if you get easily offended, skip the height part of this silly interview)
- BONUS story about how to get guests on your podcast.
- What are the benefits of a super short deadline for your book writing goal?
- How do you really leverage your new book and author status?

1. Free TRAINING on Hitting Amazon Best Seller
2. Free COMMUNITY to Collab with as you Write Your Best Seller
3. The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)*

• Readily Random podcast
• Larry Roberts on Facebook
• Larry Roberts on Twitter
• Copywriting for Podcasters - Laura's First Book
• Permission to Write a Brand Building Book for Podcasters - Laura's Second Book
• 1+1 = Podcast! - Larry's First Book

Shownotes and Video for 2x Bestselling Author Interview with Larry Roberts on Book Launch Day!

WE DID IT!!!!!!!!!!!

A few exciting highlights include:
- #1 for Larry 
- #1 for me 

1. Free TRAINING on Hitting Amazon Best Seller
2. Free COMMUNITY to Collab with as you Write Your Best Seller
3. The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)*

• Kindle Direct Publishing
• Copywriting for Podcasters - Laura's First Book
• Permission to Write a Brand Building Book for Podcasters - Laura's Second Book
• 1+1 = Podcast! - Larry's First Book

Shownotes:
More about the bestselling launch for Larry and me!

On August 27th, 2021 at 5pm EST (that’s 1pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram (https://www.youtube.com/watch?v=FlcsdCsBR3U) to announce a 24-hour only opportunity to his millions of fans and followers...involving NFTs in exchange for book purchases.

By the following day, his new book Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success was the #1 bestselling book across all of Amazon around the world (while on presale). It sold so many that Barnes & Noble broke for a lot of us trying to buy.

As I record this in mid-September, the book is no longer #1 in all of Amazon, that’s how the rankings work -- they change almost hourly -- but there is a lot we authors can learn from what Gary did to write and promote his book.

But let me backup and define a few things for you…

Who is Gary Vee?

Gary Vaynerchuk is a Belarusian-American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.

NFT: Non-fungible token

You may have heard this term floated around a lot lately. It’s all the rage in the cryptosphere. Skeptics call it “buying jpegs. My in-laws call it a ponzi scheme.

But what it really is is a digital collectible tied to a smart contract that cannot be destroyed.

Who created it?
Who bought it first (called minting)?
Who sold it and when?
What price did the 3rd owner pay?

All this and more is recorded on the blockchain, which is a digital ledger of transactions recorded on multiple computers around the world so that no one person or entity can alter the records.

Oh, and non-fungible is just a confusing way of saying unique. If you trade 1 US dollar for another 1 US dollar, you have not changed anything. Dollars are fungible. If you trade 1 cryptopunk for 1 curiocard, you have very much changed things. These are non-fungible...they are unique.

It’s all a big deal. It’s the wave of the future, if you ask me.

If this is your first time hearing about it, I really think you should put in some hours to research and learn more.

It will (and already is) affecting everything we do in life. Don’t be an old fuddy duddy and say it’s all just a silly trend kids these days are into. It’s not.

NFT examples

To help, for this convo, to make what an NFT is more clear, let’s look at a few examples. 

1. Bored Ape Yacht Club (BAYC): 

Are pieces of digital art of apes with different facial expressions, backgrounds, and accessories. The cheapest one as I record this is 33.5 ETH, or about $117,000.

There is no utility -- or ability to use the token -- that I am aware of. However, owners of BAYC tokens get ‘airdropped’ (aka rewarded with) additional tokens that also have value because they are in demand by the market.

1. NFT.NYC

The leading conference on the topic of NFTs is held each year in New York City, and, as we would expect, the ticket to get in is an NFT. Using NFTs as tickets into an event in real life is an easy example to wrap our heads around potential ‘utility’ of a token.

Mark Cuban, owner of the Dallas Mavericks, recently said on a podcast interview that tickets to all games would soon be tokenized. 

1. VeeFriends

Gary Vee jumped into the NFT space in May as well. His project is called VeeFriends and it comes with access to his new VeeCon conference in 2022, 2023, and 2024, which gives it real utility. Some tokens also have direct access to him in groups or in one-on-one sessions like courtside Nick's games.

But where the big promise from Gary lies is in the I.P. of the characters. He plans to turn the drawings for the tokens into the next “disney.”

Imagine if you owned the original drawing of Mickey Mouse...think that would be worth something today?

-------

So, back to our story about Gary selling over 1 million books in 24 hours. 

Starting in early 2021, Gary told his followers to buy up ETH when it was about $1400 to $1800. Then, for months before launch, Gary educated his audience on NFTs, the blockchain, what wallets like MetaMask were and how to set them up to be ready to buy NFTs, and more.

Then Gary launched his VeeFriends in May of 2021. For the majority of the 10,255 tokens that he sold, you could buy them for 0.5 to 3 ETH (that’s about $1750 to $10,500 in today’s value with ETH around $3500).

As I record this 4 months later, the cheapest VeeFriend is 18ETH (or about $63,000).

That’s a 36x return...and Gary swears he’s just getting started…

Flash forward to the book offer.Gary went live on a Friday afternoon in the summer to say that for ever 12 books someone purchased in the following 24 hours, she or he would receive 1 surprise NFT after the books ship in November.

The exact details are unknown.

However, after seeing what he did with VeeFriends in just 4 months, true fans jumped at the chance to buy up lots of books and be eligible for multiple surprises in November.

Hence, selling over 1 million copies in 24 hours.

-------

TAKEAWAYS

I personally don’t have as big an audience as Gary. Likely you listening don’t either. 

So maybe selling 1 million books in 24 hours is something unattainable for us right now.

Nevertheless, we can employ his tactics to a scale that works for us.

1. Give true value to your audience (not just sales promos)
   ...Gary taught people all about the crypto and NFT world.
   ...Gary shared tips on other projects he thought looked solid like World of Women and Curio Cards...his fans made tens and hundreds of thousands of dollars off his tips in just weeks or months
2. Let true fans in on things before the general public

...Gary created a Discord (like a giant chat room) where he shared these special tips and info completely for free, but only with true fans who took the time to join it

1. Follow through on what you promise you will do

...Gary went out of his way to make sure true fans got first crack at his NFT drop (before whales with big bank accounts could swoop in and buy everything up)

...And he’s been working to make VF grow in value already 

1. Stay connected real-time

...Gary doesn’t just promote and ghost, he stays actively involved...this builds that know, like, and trust factor

1. Build reputation and know it takes time

...Gary has been building rapport and trust for yearrrsssss...he didn’t just emerge out of nowhere and expect people to trust him.

...You have to have patience and build. 

1. Use cutting edge technology and trends

...Gary is jumping on the wave of crypto and NFTs early.

How can we make our books themselves NFTs? 

Could someone buy our book as an NFT and be able to sell it later?

Could you offer “gold ticket” NFTs with special access to you...say a yearly coffee meeting or bowling trip? 

----

There is so much to be learned by watching Gary and following in his footsteps when it comes to books, business, and NFTs.

If you want to learn and see more, I’m attaching links to all that I mentioned in here about Gary’s incredible book frenzy.

And if you're wondering...I will have a crap ton of books in my garage come November.

When Gary speaks, I believe.

When you speak, I hope your audience believes too.

Share with me your thoughts on this episode or any probek you are working on! I’m at LaptopLaura on the socials. Or shoot me an email at Laura@CopyThatPops.com!

Also, I’ll be speaking at ShePodcasts Live next month in Scottsdale, Arizona!

My talk is called:

How to Easily Turn Your Podcast Into a Bestselling Book [And Truly Position Yourself As a Leader]

Hope to see you there, if you are a fellow podcaster! :)

In the meantime, keep finding ways to write copy that pops!

Learn more about copywriting, book writing, psychology, and more here!

Two more 'live' updates as they happen! Part 2 for TODAY March 26th, 2018 (Day 26 of this 31 Day March Madness Challenge for new authors)...

A few exciting highlights include:
- Why my book wasn't publishing (hint: Amazon will NOT let you use 'this word' in your title!)
- What tool I am using for this and all future books (instead of Microsoft Word - which I hate)
- When you cannot price your Kindle book at $0.99 (and how to fix it)

Go to SHOWNOTES to see images that go with this podcast episode: CopyThatPops.com/118

1. Free TRAINING on Hitting Amazon Best Seller
2. Free COMMUNITY to Collab with as you Write Your Best Seller
3. The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)*

• Kindle Direct Publishing
• Copywriting for Podcasters - Laura's First Book copythatpops.com/book
• Permission to Write a Brand Building Book for Podcasters - Laura's 2nd Book copythatpops.com/permission
• Scrivener (for Mac)
• Scrivener (for PC)
• Photoshop

Go to SHOWNOTES for this book writing podcast episode to see images that go with this podcast episode: CopyThatPops.com/118

No musical intro, let's get straight into it. LIVE what's going on TODAY March 26th, 2018...

• The day before my second book launches to the world?
• The day before Larry Robert's first book launches to the world?
• Two days before Jared Warner's first book launches to the world?

A few exciting highlights include:
- Oh, no! Amazon KDP error! What to do!?!
- Help me pick the best cover for my book! (See below for more info). I spent $110.25 total and got 3 GREAT covers and TONS of interaction on Facebook! (#marketing)
- What is the March Madness Book Challenge? And who are the first 2 challengers to fulfill their missions!? Will we all hit #1 bestseller on Amazon?
- Learn about Larry Roberts' podcasting book!
- Learn about Jared Warner's marketing book!

Go to SHOWNOTES to see images that go with this podcast episode: CopyThatPops.com/117

1. Free TRAINING on Hitting Amazon Best Seller
2. Free COMMUNITY to Collab with as you Write Your Best Seller
3. The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)*

• Kindle Direct Publishing
• Copywriting for Podcasters - Laura's First Book CopyThatPops.com/book
• 1+1 = Podcast!: Simplifying the Equation of Podcasting Success - Larry Robert's book live on Amazon!! CopyThatPops.com/larry
• Jared Warner's book live on Amazon!! - once it's live - CopyThatPops.com/jared
• My second book live on Amazon!! CopyThatPops.com/permission

Go to SHOWNOTES for this book writing podcast episode to see images that go with this podcast episode: CopyThatPops.com/117 

I’ve got a quick Q and A session about book writing and self-publishing!

I decided to answer an email with an audio response to a writer and future author!

A few exciting highlights include:

- Find out where I’m recording part of this episode!
- Self-publishing vs. Hiring a publishing company
- What do I have to get finished in 22 days?!

1. Free TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Links to Things Mentioned in This Podcast Episode:

• Create Space
• E-book or Kindle Publishing
• Scrivener

Read More:
Shownotes for 116: Q&A With Aspiring Author on Self-Publishing Versus Traditional Book Publishing

Tacos and Salsa dancing...Self-Worth and Alignment...Psychology and Overcoming All Obstacles As Entrepreneurs...

My guest today has a lot to say about self-worth, transformation, and the psychology of tackling the weight loss industry. 

Tune in to hear her journey of self discovery and freedom!

A few exciting highlights include:
- Find out the root causes of eating disorders
- Learn Sam’s favorite Mexican food! (hint: it starts with a “T” and ends with an “O”)
- Eating issues for entrepreneurs
- Do only women struggle with eating disorders and feeling low self-worth?
- Learn how to create long-term transformations
- Find out Sam’s possibly controversial thoughts on the weight loss industry

1. Free TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Samantha Skelly is an entrepreneur, motivational speaker, best-selling author, and emotional eating expert who has revolutionized the weight loss industry by examining the individual and underlying causes of eating disorders.

Sam has shared her mission on an international platform and continues to spread her message and transform the lives of thousands of people through the Phoenix Formula, motivational speaking engagements, the Hungry for Happiness podcast, worldwide international retreats, and her Amazon best-selling book, Hungry for Happiness: One Woman’s Guide From Fighting Food to Finding Freedom.

• “The entrepreneur doesn’t know how to build their self worth.”– Sam Skelly
• “The deeper you are connected to your self worth, the more that will trickle down into your business and anything you create.” – Sam Skelly
• “I am firm believer in coaches and mentors.” – Sam Skelly
• “Navigating the world on our own can be a huge thing.” – Sam Skelly
• “Sales is an act of love.”– Sam Skelly
• “You are giving them a service to help their life.” – Sam Skelly
• “Alignment is everything.” – Sam Skelly 

• Check out Sam's Bestsellin Book: Hungry For Happiness - One Woman's Journey From Fighting Food To Finding Freedom: How To End Binge Eating, Forever
• Hungry for Happiness

Read More:
Shownotes for 115: The Psychology of Self-Discovery and Self-Worth with Samantha Skelly

Have you been wondering how you can get on the big TV networks to promote your book or expertise?

My conversation today is with a PR expert that is dropping some serious knowledge on how to get on those shows, promote your business and follow through with your sales!

- We dive a little deeper into how to get more face time in bookstores, television and more!
- Learn some tips to pitch your expertise to a big network!
- Find out why a book is a great tool to grow your business
- PR tips and tricks to get more views, promotion and business

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now
2. Get some free PR tips from Heather!

Heather DeSantis is the founder of Publicity for Good. She is also currently serving her reign as Miss Ohio International 2018.

She has been a force to be reckoned with in PR since 2012 and has secured over 9,000 interviews for herself and her clients on notable outlets including ABC, CBS, NBC, FOX, CNN, Adult Swim, BuzzFeed, and Business Insider.

• “National media won’t have you on unless you’ve done local media.” – Heather DeSantis
• “National media does not come until you’ve done your due diligence.” – Heather DeSantis
• “They want to have local experts in their market on as guests.” – Heather DeSantis
• “A book is a perfect place to start if you dream of getting big press.” – Heather DeSantis
• “Take your messaging and make it deeper than just facebook messaging.” – Heather DeSantis
• “Make sure that you connect your pitch to relevancy; how it fits in the world.” – Heather DeSantis

Read More:
Shownotes for 114: PR and Big Media Attention for Authors with Heather DeSantis

The Adult Film World, Pirates, AND Copyrighting?! Oh, my!

This week I’m diving into the world of content protection and why this may be the most important interview you hear this year!

Our guest Jason Tucker is a professional 'pirate hunter' and his advice is important for ALL of us.

If you are an an author, blogger, video maker, course creator...any kind of content creation is your valuable work and a few simple steps (that are not that expensive) can save you TONS of time, money, and stress when (not if) pirates steal your work.

A few exciting highlights include:
- Find out what it was like being a child actor in LA!
- The psychology of pirates and how it affects your content
- The anticipation of someone stealing your work (they will) and becoming proactive
- Why you should treat your content like a business (hint: it’s worth it!)
- How strong should your password be?
- Protecting your work with lawyer talk without the lawyer tab!!

1. Free TRAINING on Hitting Amazon Best Seller!

2. Free COMMUNITY to Collab with as you Write Your Best Seller!

3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

4. From Jason Tucker: How to Copyright Your Blog Posts, DMCA Takedown Notice, and More

Jason Tucker, who USA Today named one of the Web’s most innovative and profitable entrepreneurs, has over 15 years’ experience in the online space coming over from mainstream Hollywood to the tech sector.

He is the founder and managing director of Battleship Stance, a leading intellectual property management, enforcement and legal services company.

Tucker manages a large portfolio of top-level domains and has managed, operated and sold premier membership sites and domain names. He is formerly the president and co-owner of Falcon Enterprises, the owner of one of the world’s largest libraries of images. 

Under Battleship’s flag, Tucker serves as an IP consultant to some of the world’s largest film producers and distributors in both the private and public sectors. Due to his experience, Tucker has been in publications including Newsweek, Wired, Business Week, and is a regularly speaker on seminar panels relating to issues including content management, online piracy, and intellectual property protection. 

Professionally, Jason’s expertise has been focused in the areas of online marketing and the identification, creation and management of otherwise technically complex business models.  Exterior of the adult sector, Jason has served as a consultant specializing in the areas of viral marketing, peer to peer operations and digital rights management and as an expert witness in internet piracy cases.  His clients have included Microsoft Corporation for such projects as the rollout of Windows Media Player into the mass marketplace and the development, marketing and business model development for the Windows Digital Rights Management (DRM) Platform.  Additional clients have included Akamai Technologies, Williams Communication, and the RIAA.

In his philanthropic life Jason has been a volunteer with numerous worthy organizations including Special Olympics since 1982 serving on its State Games Committee for five years.  Jason has served over 6000 hours as a volunteer with Los Angeles County since 2001.  Jason is a certified FEMA Emergency Program Manager and is well versed in disaster management with an emphasis on streamlining communication for major incidents.  He has authored and instituted numerous training programs, taught by himself and others to agencies throughout the County of Los Angeles and created, developed, and executed the training protocols for and led the Rapid Response Team based at the LA County Emergency Operations Bureau.

Jason is a graduate of the FBI and DEA Citizens Academy and a member of InfraGard.  He assisted with the launch of the DEA Museum Target America and the creation of the DEA Citizens’ Academy Alumni Association.  His service and dedication has been acknowledged with awards from the State of California Senate, California Senate Public Safety Committee, FBI, DEA, LA Sheriff’s Department, American Red Cross, the City of Long Beach and the City of Carson.  Tucker was honored with the President’s Volunteer Service Award.

• “You need to understand the psychology of a pirate.” – Jason Tucker
• “It’s coming; and it’s going to happen.” – Jason Tucker
• “It’s still your work; you still have rights.” – Jason Tucker
• “When somebody is writing or producing anything, there is an element of them in it.” – Jason Tucker
• “It may not be an issue today, but it will be at some point.” – Jason Tucker
• “Register your work.” – Jason Tucker
• “You’re not just a writer; you’re not just a blogger; you’re not just a podcaster; you are a content producer educating the world.” – Jason Tucker
• “Know what you want upfront.” – Jason Tucker
• “There’s no full proof way to stop somebody from doing something.” – Jason Tucker
• “You don’t know what’s going to be your next big thing.” – Jason Tucker
• “If you are making money with it, someone else is going to find a way to make money off of it too.” – Jason Tucker

• Copyright.gov
• Battleship Stance
• Intellectual Property HQ
• Sabre Booking engine
• Melissa Sue Tucker's Copy That Pops episode!
• IPHQ's Facebook Community

Read More:

Shownotes for 113 - Copyrighting Your Copywriting with the Pirate Hunter Jason Tucker

Ready to get on TRACK with a formula for success for your book sales?!

Of course you are! Check out this week’s quick tip to find out what it means!

A few exciting highlights include:

• T.R.A.C.K. Method to hitting best seller on Amazon with your book!
• Kindle Direct Publishing or KDP

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!
2. KDP Information on List Price Requirements

Read More:
Shownotes for 112: T.R.A.C.K. Method to Hitting Best Selling Author Status on Amazon - Quick Tip

Fake is the new Real?

Check out this week’s quick tip to find out how to embrace faking your skills as you build them up!

The Psychology of “Fake It Til You Make It” as a Public Speaker and Author

Some people hear the work ‘fake,’ myself included, and instantly feel a gut reaction that that is bad to do. The last thing I want to be seen as is a fake, a fraud, a scammer.

However, paradoxically, we become things by action. We cannot become unless we do.

For example...you become an author by writing. You become a speaker by speaking.

So, I truly believe that if ‘faking confidence until you build confidence’ works to get you to take action, embrace it and GO!

As a personal example, I decided to speak about 10 days ago at the Ultimate Stage Experience put on by Tamara Thompson and Danielle Gomez of Serious Take Productions. I haven’t spoken on a stage in a while so I was feeling nervous and even admittedly had a little crying breakdown with my husband the Sunday before feeling like, “I am going to suck -- I’m not ready -- I’m going to embarrass myself!”

No matter how great my photos are on Instagram, sometimes I hit brick walls too and question my abilities.

Luckily, I have a great husband and he said, “Laura, I know it’s going to be great.” By the way he said it, I knew it wasn’t just half-hearted platitudes. So I asked, “How do you knooow that though?” And he replied gently, “Because you put your whole heart and brain into EVERYTHING you do, so how could it not be good. You’ll make sure of it.”

That external reinforcement was enough to get me back on track and feeling ready to take one step forward the next day, the next, and the next...until Friday when I delivered my talk and actually had the entire room cracking up first, then inspired next.

I told them my “Print Your Own Shirt” story that I shared with you podcast listeners back in podcast episode 108.

Then, I told them about how I channeled my inner ‘Senior Queen’ and printed my own shirt which read “best selling published author” when I took massive action and wrote and self-published my first book at the end of 2016...that one action that has lead to so many more opportunities, clarity, and confidence that I never expected.

Now, I’m telling you about this recent experience from 10 days ago because even though I was feeling nerves and stage fright, I decided to ‘fake it til i make it.’

The more speaking I do, the more comfortable I will be on stage, and the better speaker I will become.

But if I just sit in my office googling tips on speaking and never actually do it until I feel “100% ready,” I legitimately will never get to my goal.

Speaking of speaking, I am speaking again this coming weekend at the Massive Success Breakthrough event here in San Diego. Shoot me an email if you are in the area and want to come, I have a few free tickets I can get you. Laura@CopyThatPops.com

And keep your eye on my Instagram and Facebook accounts...I’ll try to share behind the scenes where you can watch me hopefully more making it than faking it! Haha

Now, for you…

If you are like me and wanting to do more public speaking, well, go do more public speaking. It’s the only way. Reach out to a local high school, college, Rotary Club, or Toastmasters and get practice with audiences who do not feel as intimidating to you than where you want to end up (say...at SMMW, or Thrive, or T&C...etc).

If you are still dreaming of writing a book and becoming an author, well, open up a Google doc or grab a pen and paper and start writing. Start with just brainstorming, idea dumping, journaling if you are still not sure what your book will be about. Action begets action. Do to be. Instead of “Think and Grow Rich,” it could be “Write and Grow Into an Author.” :)

Oh, and one last thought on my brain...if you are in the San Diego area...I’m been journaling about putting on a 10 week hands on workshop where only 10 people plus me will meet in person and digitally to make everyone in the group Amazon best selling authors by the end of it.

You’ll get your message out, instant credibility, and lots of media attention for your business...all of which will lead to more traffic, sales, and confidence for more.

Please email me if you are in the SD area and interested in more details. Laura@CopyThatPops.com is the email again :)

But no matter what you are working on to move your business forward, remember that it’s okay to sometimes “fake it until you make it!”

 Read More:
Shownotes for 111: The Psychology of “Fake It Til You Make It” as a Public Speaker and Author - Quick Tip

It’s time for a Tuesday quick book tip!

I have a few pricing and book size strategies to help you get paid on the road to Best Seller!

• Book sizing techniques
• Pricing strategies
• Kindle Direct Publishing (KDP)

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!
2. KDP Information on List Price Requirements
3. Andrew Ryan Londre’s Book

Read More:
Shownotes for 110: When You CANNOT Price Your Kindle Book at $0.99 on Amazon - Quick Book Tip

The first interview of 2018 is here and it’s guaranteed to inspire you!   A rough start in life doesn’t have to control your journey!

My guest today shares not only her past but also her present and incredible future.

A few exciting highlights include:

- Hear what it was like living in foster care and growing up as “at risk”
- Find out how Nicole’s mindset changed at such young age! (Hint: she’s only 22!!)
- Writing tips for copy
- How to share personal stories in your writing
-How to use your life lessons to inspire others

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now
2. Check out Nicole’s book!

Nicole Zeien-Cox is an author, professional speaker, and accomplished entrepreneur who strives to inspire everyone to live a full life. This passion for empowering others was sparked after prevailing through a string of adversities in her own journey, from foster care to self-employed business owner.

In just 30 days she wrote her first book, "Foster to Fosters," becoming an Amazon Bestseller within a short 24 hours of publishing.

This book led to sharing relatable life lessons through public speaking and coaching that benefits budding entrepreneurs, child welfare professionals, parents, and teens. It also led to a national publishing deal that has facilitated a platform, which allows her to continue advocating for causes she believes in.

• “I reacted off of emotions; it was really scary.” – Nicole Zeien-Cox
• “I really started to see the big picture at 16.” – Nicole Zeien-Cox
• “I’ve got that feeling that I’m supposed to be helping other people.” – Nicole Zeien-Cox
• “I realized that this is my life and I have to take control.” – Nicole Zeien-Cox
• “Write from the heart.” – Nicole Zeien-Cox
• “Get a feel of what you want to write about and what’s important to you and why it should be important to others.” – Nicole Zeien-Cox
• “I made up my mind that I’m going to do good things in this world.” –Nicole Zeien-Cox
• “If it’s something that you can overcome and it’s going to help people, definitely do it.” – Nicole Zeien-Cox

Links to Things Mentioned in This Podcast Episode:

• One Day at a Time in Al-Anon

Read More:
Shownotes for 109: The Journey from At-Risk Youth to Best Selling Author and Speaker by Age 22 with Nicole Zeien-Cox

Hello copy poppers! Long time no talk...but we are back today with a quick writing tip for you inspired by two often-heard quotes:

1. French philosopher and mathematician Blaise Pascal famously wrote: I would have written a shorter letter, but I did not have the time
2. Mark Twain once said, “I didn't have time to write you a short letter, so I wrote you a long one.”

When I first heard these sayings, I thought they were wrong. In school, the hardest assignments seemed to be the long term papers 15 or more pages long.

But as a former teacher, professional copywriter, ghostwriter, and all around writing nerd for internet copy, I’ve come to learn they are profoundly true.

I admittedly have the habit of ‘over communicating in writing.’ I tend to add too many details in emails -- and try to keep in mind that if something can be said with fewer words, it should be.

Let me give some concrete examples for you…

COPY EDITING EXAMPLES

1. Bio
   Say you are writing about yourself for an author bio, for an about page on your website, or for an email in a marketing campaign so that new subscribers can get to know you.

You may write something like this:

“I did my undergraduate studies at UCLA and majored in Psychology, earning a bachelor’s degree with a minor in German in 2003.”

(true story for yours truly!)

This is a perfectly good sentence with 22 words.

But can we tighten it up without losing any meaning or important information?

How about…

“I graduated in 2003 from UCLA with a degree in Psychology and a minor in German.”

That’s shorter! With 16 words now. We shaved off 6 words...or 27%. Not bad and no meaning was lost.

1. Business Description

Say you are writing up some information about your company for your website or short social media bio.

You could write something like this:

“At XYZ Media Company, we know the importance of leveraging social media to grow your business in this increasingly online and global economy. This is the reason why we love helping businesses create and execute strategies that help them grow their businesses through attracting new leads, converting sales, and building brand loyalty.”

This is a lovely description from a company who gets it!

But at about 52 words, it looks like a big paragraph that most people may say ‘ain’t nobody got time for that’ and skip over reading it.

How about…

“Leveraging social media is essential to grow your business. We help you create and execute strategies to grow by attracting new leads, converting more sales, and building brand loyalty.”

This version is 29 words, so 44% shorter. Plus, we changed 3rd person words like “their” and “them” to 1st person words like “you” and “your.”

I also cut out things like “At XYZ Media Company” under the assumption that if someone is reading it on your website, they know what you are called -- you don’t have to restate it. And also “in this increasingly online and global economy” because if your audience doesn’t already know this is happening, I’d be shocked.

1. Example 3

Send me a piece of copy you’d like cleaned up to be shorter and more punchy. I may feature a quick edit of yours in a future episode!

---

Hope these copy editing examples helped inspire you to look for words you could cut to improve your writing online. 

It takes more time to trim the fat, but it’s worth it!

Until the next episode, keep finding ways to write copy that pops!

xo Laura

PS: To access full show notes, please click here: Podcast Shownotes for "Less is More Quick Copy Tip".

Practice makes perfect.

We’ve all heard that saying before, but have you put it to work yet??

Today I have a story for you with a tip – Don’t wait for your chance, Take It!

A few exciting highlights include:

• Alycia Darby
• Win a Pageant

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!

Read More:
Shownotes for 108: The Psychology of "Print Your Own Shirt!" Quick Tip

If you were asked to pick one word to describe your business, life, aspirational goals?

Just one word! Let's connect ;)

A few exciting highlights include:

• 4 Most Important “A’s” of business
• Take some time to disconnect
• One word- what’s yours?

- Authority
- Attention
- Attractiveness
- Affluence

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!
2. Your One Word: The Powerful Secret to Creating a Business and Life That Matter

Read More:
Shownotes for 107: Your ONE Word Quick Copy Tip [CONNECTION Edition]

Lightening fast ask for feedback from YOU! 

It's the new year -- happy 2018! It's going to be great. I can feel it. 

But my goal with this podcast is to keep bringing you as much value as I can. We talk a lot about writing tips and applying psychology for more business success to all elements of writing and online biz.

And, if you are a long-time listener, you know that I'm obsessed with book writing, self-publishing, Amazon Best Seller hitting, and leveraging for more instant credibility and media exposure, right!?

Well, as we go into 2018, I want to create more regular content on that theme specifically.

So, my ask to you is...

"HOW TO WRITE A BOOK THAT POPS"...

Should this content be:
1. integrated into this podcast Copy That Pops along with the other great interviews and quick tips we already do?

2. live as its own unique show, say called, "Write a Book That Pops" or something?

3. both! (repurpose the same content on both the current show and a new, specific show)

??

I need to know your thoughts!

FEEDBACK REQUEST

Please hit me up on social and let me know if you think #1, #2, or #3 is the best path and why! :)

You can find me on FB, IG, and TW at @LaptopLaura

• facebook.com/laptoplaura
• instagram.com/laptoplaura
• twitter.com/laptoplaura 

And also on FB and IG at @CopyThatPops

• facebook.com/copythatpops 
• instagram.com/copythatpops 

C'mon ovah and lemme know, yo! :)

Then, feel free to check out past Copy That Pops podcast episodes you've missed!

CopyThatPops.com/podcast houses them ALL! 

Plus, on my site you'll also find link outs to tons more resources to help you with everything around copy, psychology, and non-fiction book writing.

Happy New Year!

Last episode of the year! Are you ready to negotiate??

Get ready to nerd out with some psychology and persuasion tips and tricks! It’s the best way to end 2017 and get ready for success in the new year!

A few exciting highlights include:

- The norm of reciprocity
- Confirmation Bias
- Fundamental Attribution Error
- The best way to persuade others
- Positive thinking and the Halo effect
- How can you tell if others are bluffing?
- Find out how you can kill a negotiation!
- Creating a persuasive personal brand

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!
2. The Ultimate Negotiation Guide

Kwame Christian Esq., M.A. is a business lawyer and the Director of the American Negotiation Institute. In this role, he serves as a negotiation consultant for attorneys and for companies closing large business deals. He also conducts live training sessions for organizations.

Kwame also hosts the podcast Negotiate Anything where he interviews successful entrepreneurs and shares powerful persuasion techniques. With over 110,000 downloads and listeners in 140 countries, it is the top ranked negotiation and dispute resolution podcast in the nation.

• “I recognized at an early age that what I had to negotiate was acceptance and friendship.”– Kwame Christian
• “I learned early to focus on the needs of others.”– Kwame Christian
• “You need to be interested rather than interesting; that’s the foundation of it all.”– Kwame Christian
• “When it comes to effective communication, the person who is speaking the least is the person controlling the conversation.”– Kwame Christian
• “You can’t persuade anybody of anything; they need to persuade themselves.” – Kwame Christian
• “If you ask the right questions, you can get somebody to expose the gaps in their knowledge and they are essentially going to persuade themselves.”– Kwame Christian
• “There is no beginning and end to the negotiation; you’re constantly positioning yourself.” –Kwame Christian
• “Authority is persuasive.”– Kwame Christian
• “People will believe you until you give them a reason not to.” – Kwame Christian

• Podcast Movement
• The norm of reciprocity
• Confirmation Bias
• Fundamental Attribution Bias
• Stanford Prison Experiment
• Milgram’s Shock Experiment
• Kwame’s TED Talk
• Stereotype Threat
• Presuasion

Read More:
Shownotes for 105: Psychology in Negotiating Anything with Kwame Christian

Is a book a bucket list dream on your list? Thinking about writing one but unsure of the when/what/why?

My “soul sista” is here today to tell you about all of the reasons why the TIME IS NOW! And why, with reusing great content you already have, becoming a proud published author is easier than you ever dreamed.

A few exciting highlights include:
- Dr. Beth's new book is out TODAY! Grab it at CopyThatPops.com/beth
- Starting the writing process? When should you start?
- I bet you will never guess Dr. Beth’s academic background (Hint: It’s not marketing or writing!)
- Is self-publishing still taboo??
- Find out how to repurpose your blog posts!
- Learn why you should become a published author this year

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!
2. Check out this free download from Dr. Beth!
3. Tune in to Dr. Beth's podcast!!
4. Ready to begin your podcast journey? Start with Libsyn using code “LAURA” for 2 months free!!

Dr. Beth Brombosz is an author, copywriter, and content creator, and is the host of the Blogger to Author Podcast.

In 2015 she turned some of her own blog posts into the book Yoga for Runners, which is now available on Amazon and has helped her build her platform as an expert on yoga for runners. Beth is also the author of Blogger to Author, the book.

She's passionate about showing fellow bloggers how easy it is to turn their content into a book so they can build authority in their niche, share their passion with the world, and earn passive income.

• “I know the power of having a book.”– Beth Brombosz
• “Self-publishing is still at a point where it’s still ramping up; not everybody has gotten the memo.” – Beth Brombosz
• “Having a book is your fast pass to building authority and credibility.” – Beth Brombosz
• “It’s not taboo at all anymore.”– Beth Brombosz
• “My #1 tip is to create a plan.” – Beth Brombosz
• “Work your schedule such that you can write when your brain is most creative.” – Beth Brombosz
• “Everybody has their own biological clock and really affects when you’re most creative.” – Beth Brombosz
• “Pay attention to what you are doing.” – Beth Brombosz
• “Share about it on as many channels as you can, as often as you can. It keeps people excited about your book.” – Beth Brombosz
• “Don’t be afraid to utilize every channel you’ve got.” – Beth Brombosz

• Mat to Pavement: Lessons from Yoga That Can Make You a Better Runner (Dr. Beth's new book)
• Check out Dr. Beth interviewing me on her podcast, Blogger to Author!
• Create Space
• Blurb
• Amazon
• Pat Flynn’s Will It Fly
• Blogger to Author: Turn Your Content into a Book
• Yoga for Runners

Read More:

Shownotes for Podcast Episode 104: Blogs Become Books? Elite Repurposing Hacks with Dr. Beth Brombosz

Poke it with a stick??! Yes, that’s what I said.

I’ve got a super quick psychology tip for you today!

To quickly get inside your customers' heads and connect to them with wise word choice, try out this approach...

Quick Copy Tip:
1. Identify Pain
2. Poke it with a Stick
3. Fix

Instead of:
We offer the lowest price and the highest quality service for repairing your computer. Got a Mac that needs help? Call us today!

Go with:
Hate when your Mac stops working? And you lose precious hours or even days trying to get help from long lines at the Genius Bar? We offer same-day, come-to-you fast, and affordable repair service to get you back online in a jiff.

Why It Produces More Results for You:
1. Leading with the problem gets people shaking their head like, ""Yes, I hate when that happens too!""
2. Stoking the pain point reminds people of the bad consequences of not getting help for this problem, priming them to be more ready to take action.
3. Offering a solution alleviates the stress and shows you are capable of solving a very real problem for the customer.

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!
2. Ready to begin your podcast journey? Start with Libsyn using code “LAURA” for 2 months free!!

Read More:
Shownotes for 103: Psychology of Persuasive Writing Quick Copy Tip [Poke It With a Stick Edition]

It’s been one year since my book #1 best-seller in the U.S. and Canada! It’s been a year of helping others hit their book goals and I can’t wait to help more people!

I want to share with you today 3 reasons why I absolutely love having my own podcast.

A few exciting highlights include:

- Why care about copy as a podcaster?
- 1-year anniversary announcement
- How you can get two months free of audio hosting when you’re ready to start a podcast
- Awesome shout outs from listeners!

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!
2. Go to com for blog articles, downloadable content and more!
3. Ready to begin your podcast journey? Start with com using code “LAURA” for 2 months free!

Links to Things Mentioned in This Podcast Episode:

• SemRush
• Google Keyword Planner

Read More:
Shownotes for 102: Psychology of Podcasting + Copywriting for Podcasters

Leads, opportunity, and more money…interested yet?!

Find out how to do networking right with my guest in today’s conversation about credibility, referrals, and marketing. And how it all ties back to Psychology.

You do not want to miss this episode that can help lead you to more success and bigger business opportunities!

A few exciting highlights include:
– What is referral marketing?
– Find out how much Michael and I have in common!
– Can you guess where Michael is calling in from for this podcast?
– The Referral Roadmap: What is it?
– How are you thinking about your business and how you sell your business?
– What is the DISC Assessment and how can you use the psychological clues it reveals about yourself and others?
– Find out how your messaging helps you choose and understand your clients

1. Free Webinar Trainings Every 3 Weeks from Michael on the Referral Road Map
2. Copywriting for Podcasters? Yep! Grab my Amazon #1 Best Selling Book now!

Having been a primary school and high school math teacher, Michael has gone on to create 7 businesses, selling 6 of them in the past 8 years.

Michael is the #1 authority on Referral Marketing Training and speaks some 60+ times around the globe at conferences.

With two #1 best sellers and the #1 podcast on itunes on referral marketing, Michael is seen as the leader globally on helping people to generate more referrals, use their networks better, and fill their sales funnels through partnerships.

• “I don’t think your business can survive if you’re only getting one lead a week.” – Michael Griffiths
• “Most clients don’t refer purely because they are an introverted type of person and they don’t know how to.” – Michael Griffiths
• “The weekly catch up should be done over the phone.” – Michael Griffiths
• “If you’re not referable, there is no point in getting referral teams.” – Michael Griffiths
• “Everyone has a credibility line with each person that they know.” – Michael Griffiths
• “When you’re consciously aware that everything you do affects your refer ability, you start to make better decisions. ” – Michael Griffiths
• “People want to be around people who can solve problems and can add value.” – Michael Griffiths
• “Most people go into networking events with completely wrong intentions.” – Michael Griffiths

• More information on the DISC Assessment – it’s a valuable psychology tool for business and personal reasons! I’m highest on “I” and “S”! What about you??
• More Resources to Help You Write a Best Selling Book (free and paid)
• My Biz Book Secrets Masterclass student is live with her book 7 Steps to Creating Success With Lucky Numbers: A Practical Guide To Leverage The Power Of Numerology For Wealth, Fame, and Success – Great job Jaya MK for hitting #1 best seller and #1 hot new release in the U.S., India, and Australia!

Read More:

Shownotes and Linkouts for Psychology Podcast on Effective Networking and How to Get Referrals with Michael Griffiths and Laura Petersen

Free training from a true SEO expert? Umm, yes please! Get ready to take lots of notes with this week’s interview with one of the founders of High Voltage SEO!

A few exciting highlights include:
- We made it to Episode 100! Thank you to all you listeners!
- A Big Ask: Please leave a review so I can give you more of the content you love! Tell me specifically one thing you like and I'll do more of it!
- Find out how and where Andy and I met...three guesses, go!
- What makes good SEO copywriting?
- Learn how to do great keyword research
- Does how you structure your page matter for SEO?
- What's the "rough and dirty" approach?? *raises eyebrow*
- What's the scientific approach?
- Why does Andy say, "Title Tags - no click - no traffic!"?

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now
2. Visit Andy's amazing company High Voltage SEO

Previously overseeing one of Australia’s leading Digital Marketing teams, Andrew brings over a decade of online marketing experience to his role at High Voltage SEO. It’s his job to discover your SEO opportunity, work with you to ensure it meets your business goals and deliver you outstanding results over the course of your campaign.

As well as managing teams, Andrew has significant hands on SEO experience as well as display advertising, Google Analytics, ROI tracking, UI optimization and is Adwords qualified. He holds a Bachelor in Advertising & Communications and a Grad Cert in Business Administration.

• “We manage to operate virtually 24-7.” – Andy Steven
• “We just do SEO all day every day because we love it.” – Andy Steven
• “Keyword research is a super important part.” – Andy Steven
• “Each page that you’re trying to rank in Google typically needs to be about one thing.” – Andy Steven
• “You want to put more effort into testing various page titles for the best results over time.” – Andy Steven
• “Keeping the content fresh is important.” – Andy Steven
• “Google likes fresh content; people like fresh content.” – Andy Steven

• This show on iTunes - please leave a review!
• Facebook group all about writing best selling books!
• Interview with Marcus Meurer of DNX Global (while in Greece!)
• Sustainable Living Podcast
• Check out Episode 094 on The Psychology of Snippet Text

Read More:
Full Shownotes for 100: How to Write Copy That Pops in Google with SEO Expert Andy Steven

It’s time to bring (sexy) snail mail back!

Do you remember the last non-electronic card or letter you received?? I bet it stands out above all digital correspondence. Amiright?

A few exciting highlights include:
- It’s almost my 100-Episode Podcast milestone! 😱
- Snail mail versus text message
- Check out Just Like My Child Foundation!
- How to bond with business contacts (and even influencers you don't know yet) for under $2 (card + postage!)

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now
2. Join our free (and supportive) Facebook group called the Best-Selling Author Posse

Hey there! Welcome to Copy That Pops! I’m LaptopLaura, your tall Math & Psychology teacher turned serial entrepreneur….and host of this podcast!

These days I’m also a podcast launch and best-selling book launch strategist.

I help elite entrepreneurs and business create and launch powerful podcasts (a biiiig influencer client to be announced soon!) as well as best-selling books!

FUN FACT!
This month alone I have a total of 5 course students or private clients who are launching their very first books.

So far, Alex Berger went live on 11/6 (with his book Practical Curiosity: The Guide to Life, Love & Travel) and hit #1 bestseller in all three of his categories + #1 & hot new release in 3 other countries -- Germany, France, and Spain!

Kolton Krottinger went live on 11/10 (with his book Anxiety Hackers: Learn The 3 Secrets That Made My Anxiety Disappear In 17 Days) and hit #1 bestseller in all three of his categories!

Next up we have,
• David France going live on 11/16...
• Jaya MK going live on Cyber Monday 11/27 (the one year anniversary of my own bestselling book copywriting for podcasters),
• and Christina Kalsan launches on 11/30.

WANT TO JOIN US?

For a first step, I’d love to personally invite you to join our free Facebook Group called the Best-Selling Author Posse. It will redirect you to the Facebook group.

Can’t wait to meet you in there and support you on your writing a book journey.

TODAY’S QUICK TIP

Okay, but let’s get to today’s quick tip all about persuasive holiday card sending. Since Thanksgiving, Christmas, Hanukkah, Kwanza, all the winter holidays are coming up, you may have it on your mind to send out holiday cards to family, friends, and even business connections.

Each year I procrastinate doing this and usually do not. Often I just send out cards to those who sent something to me!

(which ties into some research I want to tell you about, by the way!)

But let’s talk about why writing handwritten cards (or at least signing your name to cards with some customization, even if printed with the same message...though not as effective) is arguably very important for business and personal…

THING 1

Last week I had quite some adventures! I flew to NYC for 3 days to attend a presentation at the Teachable headquarters by Jess Lindgren, the creator and CEO of Gal Friday 612 and the host of the Art of Correspondence.

Her presentation was moving indeed. I reminded me just how rare it is to get nice snail mail, so it is therefore more treasured, more meaningful, more memorable than just an email or text.

She relaid story after story of incredible relationships strengthened because of taking the time to send postcards, handwritten notes, birthday cards, and holiday cards.

It got me motivated to do more of it and I have already started since last week!

In fact, I attended on Saturday an incredible mastermind meeting with 10 other female entrepreneurs who are rocking their worlds...lead by Dana Malstaff of Boss Mom. We all then glammed up and went to a charity gala in Beverly Hills to support the Just Like My Child Foundation.

I could record a whole other podcast just on the important work that group is doing to educate, empower, and protect young girls and women in Uganda!

But to tie this story into handwritten notes, I just popped in the mail before sitting down to record this podcast a thank you note to Dana for organizing the wonderful day and to Allison Melody -- host of the unbelievable Food Heals podcast -- who invited me to stay in her guest house in West Hollywood. I included some stickers with the Copy That Pops podcast artwork on them and wrote a handwritten, heartfelt thank you for their kindness and efforts this weekend.

I hope it brightens their day even just a smidge when they receive them!

THING 2

Because I knew I’d be on a plane for long stretches of time, I downloaded two audiobooks by Dr. Robert Cialdini, a psychology professor at ASU. The books are called Influence and Pre-Suasion. I am geeking out so hard and relistening to them both AGAIN.

Stay tuned for more research and learnings from these books to inspire future solo podcasts from me.

But one in particular I wanted to share was about sending holiday cards.

They did an experiment where they sent family holiday cards in the mail to complete strangers and were SHOCKED at just how many they received back!

I’m sure the people who got the card were thinking, “Honey, do you know Jim Smith? I can’t remember him or his wife June and their two kids. But they sent us a card...I suppose we should send one too!”

In one instance, two families sent each other holiday cards for 10 years without any other interactive before or during. Then, when the son of one family was going to college and needed a place to stay for 2 weeks while the dorm was under constructions...they called up the parents of the other family and asked if he could stay with them and they said yes! Essentially, they let the 18 year old son of total strangers (except for holiday cards) stay in their home!

The punchline psychological principle to all this has to do with reciprocity.

When we receive something, we feel compelled to react in kind and it deepens our relationship.

So, putting the inspiration from Gal Friday 612 together with the research findings of Dr. Cialdini, I encourage us all to send out holiday cards this year to not only friends and family, but also to business colleagues, associates, mentors, and people you’d LIKE to deepen a connection with.

You never know where a handwritten card may lead!

And if you want to send me anything in the mail, you can send to:
P.O. Box 99306
San Diego CA 92169

haha!

--------

See you next week when we’ll find more ways to write copy that pops together...

Read More:
Shownotes for 099: Persuasive Holiday Card Writing Quick Tip

Researching for ways to improve my writing, I came across a "Masterclass" on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the hopes of inspiring you to apply it to your writing for...

...books
...emails
...social media posts
..."about me" pages even!

The human brain is drawn into stories. But sometimes it's hard to know how to 'craft' them. Follow this breakdown written below and shared in audio in this podcast episode. Even though it is for fiction, we can learn a lot from it and apply it to our nonfiction writing as well.

Can't wait to hear what stories you cook up!

Source for this episode and to learn even more on the topic:
https://www.masterclass.com/articles/what-are-the-elements-of-a-narrative-arc-and-how-do-you-create-one-in-writing#what-is-the-difference-between-a-narrative-arc-and-a-character-arc

See more on the Narrative Arc Framework to Help You Write Better Stories at: CopyThatPops.com/214

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]

Didn’t get enough Halloween spookiness? Tune in for a quick, scary and possibly true tale of ghoulish grammar.

A few exciting highlights include:

-Reminder of who I am and my background!
- Update on my blog!
- A quick gruesome tale on grammar

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now

Hiya! Welcome to Copy That Pops! I’m LaptopLaura, your hostess with the mostest.

If you are new to the show, a quick background on me is that I’m a tall Math & Psychology teacher turned serial entrepreneur.

These days I’m a podcast launch and best-selling book launch strategist.

I help elite entrepreneurs and business create and launch powerful podcasts (a biiiig influencer client to be announced soon!) as well as best-selling books!

In fact, a student in my free Facebook Group and course is going live TODAY as I record this! His name is Alex Berger and his book is called: Practical Curiosity: The Guide to Life, Love & Travel

As I record this (on Monday Nov 6th 2017)  it is #1 in his first category and #4 and #7 in his other two...those numbers are dropping (in a great way) so by the end of the day I expect #1 in all three categories in the US as well as in other countries! Let’s see if Alex can beat my best success story to date, Akbar Sheikh who hit #1 in 6 countries!

Go Alex!

If you want to grab his book no matter when you listen to this, head to copythatpops.com/alex

And if you want to pop into the free Best-Selling Author Posse on FB, head to copythatpops.com/facebook. It will redirect you to the Facebook group. Can’t wait to meet you in there!

----

Okay, so the topic of today’s podcast is a Quick Grammar Tip...and I have a very treacherous story to tell you … it’s a bit gruesome, so hold on to your hats! ...

But first, a quick shout out to another tool made ONLY to benefit YOU!

I’ve been taking my blog very seriously again -- only fitting since I’m a nerd for writing! -- so I want to invite you to head to CopyThatPops.com/blog and check it out if you have not yet.

Some recent articles to help you include:
- How Long Will It Take to Write My Book? — How much should I write every day?

- How to Write a Book: 5 Crystal Clear Steps to Show Off Your Expertise WITHOUT Giving Up Halfway Through

- How to Format a Book for Amazon Book Publishing: Kindle Format, CreateSpace, and More

- Book Cover Design Tips: How to make a book cover even if you’re not a designer

Some titles may change slightly over time because I am really playing with the keywords for long-term SEO (search engine optimization) growth!

That’s the topic of next week’s podcast and you do NOT want to miss it...a special presentation from Andy Steven of High Voltage SEO. That episode boasts detailed specifics of what you can do to optimize your website and an amazing Aussie accent. So, look out for episode 099 coming next Tuesday!

And if any of those articles call your name, head over to CopyThatPops.com/blog -- so many people are telling me the blogs are more like legit books or mini courses and super helpful. I hope you find the same!

---

Well then, back to our Quick Grammar Tip and that Halloween-like story…

As this episode goes live on Tuesday the 7th, I am flying from San Diego to NYC to see friends old and new including my friend since 7th grade Laura Eidlitz who has a PhD in Psychology, Victor Adefuye (who was on this podcast way back in episode 23...it’s a very popular one called Managing Psychology, Emotion, & Ego for Success with Victor Adefuye. And you can find it at CopyThatPops.com/023), and Jess Lindgren who is both the creator of GalFriday612 and the Executive Assistant to the one and only Pat Flynn.

It is with this last friend Jess, that this episode today is partly inspired. Last month she was in town for several events -- she lives in Minnesota right now -- and we got together for bagels and coffee in downtown San Diego before the Pat Flynn mastermind meeting.

As we talked, we realized we are both nerds for great writing and made jokes about poor grammar use as only nerd would.

But no laughing matter is my story…

It takes place back in the year 1885. This was long before cell phones, computers, and -- crap wait -- typewriters were around but not widely used...okay, so …Back in 1885 there lived a very peculiar family of 3 generations in an isolated farm house. What made them especially odd was they never spoke aloud to each other and would only scribble handwritten notes. They lived such a routine life that not much communication was really needed and they got along well enough.

The other thing was that the son in the family, Lurch, he was an adult but had a child-like mind and took everything very literally but without question.

His mother Bertha didn’t mind that one bit because it kept things working smoothly without conflict.

Well, one dark and stormy night, Bertha was in the kitchen toiling over pots and pans to prepare supper. She saw Lurch walk by and motioned for him to come hither.

She quickly scribbled a note with just four words on it and nodded her head toward the stairs.

Lurch looked at the note bewildered but without question, turned and walked up the steps to where his Grandmother lay resting.

Bertha, consumed in cooking and distracted by the wind and rain outside didn’t hear the screaming of her mother. A few minutes later Lurch returned with blood around his mouth and streaked across his chest, holding bits of body parts from his slain grandmother.

Bertha screamed in shock, disgust, and fury.

“What have you done!?” she shouted uncharacteristically breaking her usual silence.

Lurch, confused, pulled out the slip of paper and held it out,

“Time to eat Grandma” it read…

But, it was missing a comma after the word eat!

Bertha learned the hard way that very night just how important punctuation is. Good grammar saves lives.

---

Well, with this gruesome and sad but most likely true story, I want to commend you for listening to this podcast and searching for more insight on improving your writing.

It’s more important than you may think.

See you next week when we’ll find more ways to write copy that pops (and is found by search engines!)...

 Read More:
Shownotes for 098: Quick Gruesome Grammar Tip Story

Want Warren Buffet, John Assaraff, and Brian Tracy in your inner circle?

Yes! Well, our guest Steve Rodgers -- a Real Estate CEO, best-selling author, and international keynote speaker -- has worked with these and many other powerful business thought leaders.

We will dive into the power of words, the psychology of your network, and even veganism!

A few exciting highlights include:

- Learn how to successfully combine your business and your lifestyle

- Find out how Warren Buffett may really be just like us!

- Check out how similar family changes led us both to the vegan lifestyle

- Moving from Branch manager to CEO!

-Find out how Steve challenges his clients every day!

-Find out how to improve your inner circle of mentors to help you stay on the path of purpose and success

- Understanding the power of words and how it can help you in your business

- The psychology of connecting with people by working ON your business and not just working IN your business.

- Making a daily life scorecard that can help you attain goals in your business and personal life!

Take Action Now!

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now
2. The Alchemy Advisors

Business, lifestyle consultant, and author, Steve Rodgers is a leader helping others discover, maximize, and increase their highest good and purpose in life and business. Steve’s extraordinarily successful career spans being the CEO of a real estate firm generating $25 billion in annual sales, almost 40,000 transactions, managing a team of 4,600 agents, starting and running his own ultra successful real estate company and collaborating with the elite.

One of Steve’s career highlights was meeting and working for Warren Buffett for many years. His inner circle includes many great leaders such as John Assaraff, Brian Tracy, Marshall Goldsmith and Mark Thompson.

His wife's life threatening health crisis was the impetus for Steve to switch to giving back and helping others achieve their dreams. Steve is happily married with adult children and grandchildren. He has committed to a vegan lifestyle for over a year and enjoys traveling, boating, yoga, meditation practices, kung fu, the arts, films, and biking, skydiving, and white water rafting.

Author of:
Lead to Gold: An Entrepreneur’s Guide Through Transition, Transformation and Evolution

• “They are comfortable in their own skin of knowing what their greatness is.” – Steve Rodgers
• “They didn’t fire a CEO; they just created an entrepreneur.” – Steve Rodgers
• “I want to coach them on the entire formula of life.” – Steve Rodgers
• “Words absolutely have meaning.” – Steve Rodgers
• “I know the power of words.” – Steve Rodgers
• “I started seeking out where I can find more fear in my life and go towards that fear which created more empowerment; which created more fulfillment; which created more happiness.” – Steve Rodgers
• “I want myself and others to really evolve to their highest good in their life and business.” – Steve Rodgers
• “Everyone likes to be recognized.” –Steve Rodgers
• “You’re learning, growing, or digesting something about what you have as your connection to your higher being.” – Steve Rodgers

• The Alchemist
• Lead to Gold: An Entrepreneur’s Guide Through Transition, Transformation and Evolution
• Marshall Goldsmith’s book Triggers: Creating Behavior That Lasts--Becoming the Person You Want to Be 

Read More:
Shownotes for The Power of Words and the Company You Keep with Steve Rodgers

“Quality is the new SEO.” – My guest today gave me today’s headline and so much more content for you to help you with your business.

Find out how to get more leverage out of the work you are putting into your business and writing!

A few exciting highlights include:

- Find out why giving away your knowledge for free is a good thing.
- Learn more about content auditing!
- How can you revamp your website for your followers?
- Find out how you can score a free e-book!
-Learn about which psychological shifts are needed to attract more clients!

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now
2. Check out Todd’s website for great (and Free!) content- com

Todd Tresidder graduated from the University of California at Davis with a B.A. in economics and a passion for creating successful businesses. A serial entrepreneur since childhood, Todd went on to build his own wealth as a hedge fund investment manager before “retiring” at 35. He grew his net worth from less than zero at 23 to the point of financial independence just 12 years later.

Todd has maintained his wealth by remaining an active investor and utilizing statistical and mathematical risk management systems for investing. Through his website at FinancialMentor.com, he teaches advanced investing and advanced retirement planning principles. Take the next step beyond conventional financial advice and discover what works, what doesn’t, and why, based on years of proven experience.

Great Quotes:

• “I focus on the advanced topics that are explained well; or covered at all.”– Todd Tresidder
• “A lot of what’s taught is a dangerous half truth.” – Todd Tresidder
• “Once you understand that deeper level, you can produce better, more consistent results.” – Todd Tresidder
• “You take those principles and you apply them with how you structure your life and your wealth and it works.” – Todd Tresidder
• “If you’re truly a subject matter expert, give it away and help people.” – Todd Tresidder
• “Most people’s website is just a rough draft of their writing.” – Todd Tresidder
• “There’s really no other way of doing other than stepping forward blindly; you just have to start.” – Todd Tresidder
• Your audience will define the product for you.” –Todd Tresidder

Links to Things Mentioned in This Podcast Episode:

• Budgets are Sexy
• Screaming Frog
• Buckmintster Fuller

Read More:
Shownotes for How to 3x Your Traffic By Deleting 1/3 of Your Content with Todd Tressler

Education and Entrepreneurs…a Love Story.

This week I was able to combine my two favorites with my guest. We dive into how to make your course more effective, finding your purpose with three men and a beer and thinking like an adult learner.

A few exciting highlights include:

- Why was Laura in L.A. last weekend???
- What is the campfire effect and how does it apply to your online course?
- Course completion rates are about 3-5% for entrepreneurs’ online courses. How can Dr. Carrie help you get to 90%?
- Hear about how a traumatic experience in Dr. Carrie’s youth and resulting selective mutism plus dyslexia lead to a significant set back in school. Then, what made the difference in 5th grade that lead to her achieving the highest test scores?
- What led to Dr. Carrie’s passion for education?
- How did three men in a bar change the course of Carrie’s life (to all our benefits)?
- What are 4 tangible ways to improve your course effectiveness for students? Hints…

1. Application
2. Thinking Differently
3. Length of Time
4. Choose Your Own Adventure (+ the Likert Scale)

• How the Course Success Summit can help you if you have an idea for a course (and want to know how to create it best) or a course already (and want to know how to sell it more effectively!) http://copythatpops.com/CourseSummit

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now
2. Course Summit: http://copythatpops.com/CourseSummit 40+ World-Changing Entrepreneurs Reveal How to Create, Market & Sell Your Online Course AND Use It to Build A Business.

Learn How To Create, Market, Sell Your Online Course From Experts Who’ve Done It. October 18-29th $997...get free here
Yes, the recording for each session will be available for 3 days following the session. Watch it anytime at your convenience during those 3 days, or you can purchase to get access to the interviews & bonus material forever.

FREE TICKET!
Although Most conferences cost thousands of dollars, i'm gifting you a FREE ticket because we know how valuable the material is. But you must take the first step and claim your ticket. Each presentation will stream free for just 3 DAYS, and then it will be locked up in the Online Course Success Summit Vault.

HACK YOUR LEARNING CURVE:
Discover Years of TOP Business Knowledge, Experience, and Building Strategies directly from people who've done it. Most people spend years trying to "figure it out"-

Why waste time experimenting when you can learn directly from people who've down exactly what you want to do?.....straight from the source.

The speakers we've hand-selected will empower you by teaching you what really works.... so you can create, market, and sell your first online course - and use it to grow a business.

Action-Step Packed Presentations:
Presentations with TOP creators & entrepreneurs.

No Boring Talking Heads You get to see the expert speakers and we have a real, raw, authentic conversations about in depth topics, powerful takeaways, and actionable advice so you can build your business.

Dr. Carrie Rose is an Educator, Entrepreneur, Marketing Influencer, and Keynote Speaker, notably one of Huffington Posts Must Follow Women Entrepreneurs in 2017.

She holds an Ed.D in Educational Leadership from the University of Central Florida, wrote her doctoral dissertation on Professional Development, and is best known for her innovative teaching strategies & methodology, her current research is in course completion rates & connecting online course development with The Science of Learning.

Her methods have been shared with Neal’s Yard Remedies, The National Main Street Organization, JetBlue and more.

Currently, she works with entrepreneurs, online marketers, and businesses around the country to provide the highest quality of learning strategies with the greatest amount of impact on a variety of different platforms.

"I believe everyone should be given fair opportunities and the tools to build a life worth living." - Dr. Carrie Rose

• “I build courses but I do it with a twist.” – Dr. Carrie Rose
• “We tend to perpetuate old habits.” – Dr. Carrie Rose
• “We tend to do things over and over again.” – Dr. Carrie Rose
• “You can find divine intervention wherever craft beers are sold.” – Dr. Carrie Rose
• “We’re trying to put our life’s body of work into these courses and it’s not necessary.” – Dr. Carrie Rose
• “Three to five minute videos; keep it short.” – Dr. Carrie Rose
• “Pretend that you’re in the shoes of the person that is trying to learn.” – Dr. Carrie Rose
• “Know your objective.” – Dr. Carrie Rose
• “Buying courses is a gamble.” – Dr. Carrie Rose
• “You’re selling trust.” – Dr. Carrie Rose
• “If you don’t sell your course it serves no one.” – Dr. Carrie Rose

• Think and Grow Rich: The Legacy movie premiere
• Rich Dad Poor Dad by Robert Kiyosaki
• Campfire Effect by Chris Smith
• Thinkific
• Likert Scale
• Greg Hickman
• Jay Baer
• Ian Garlic
• Brad Martineau 6th Division
• M.A.R.T. Goals
• Pat Flynn Smart Passive Income
• Ethos, Pathos, Logos

Read More:
Shownotes for Shockingly Successful Course Creation Psychology with Dr. Carrie Rose

Words (even if few) really do matter! Here's a quick tip on writing preview text or snippet copy that captivate the reader immediately... even if they only see the first few words on a Google search or in iTunes!

A few exciting highlights include:
- How to think about engaging your reader and listener in just the first few words of your short copy.
- Meta descriptions: what they are, how to update them, and ways to leverage their effectiveness keeping psychology in mind.
- How to use a free plugin to improve your meta data, snippet text copy, and more!

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!

Here are the (loose) transcripts from this episode, in case you'd like to read as you listen or see the images referenced during the show:

Welcome to Copy That Pops!...I’m your host LaptopLaura.

And lately we’ve had some great but LONG interviews with a heavy focus on book writing. I wanted to share a short episode with you around psychology of a spot with very short writing..

And that is a ‘snippet’ or ‘preview’ text. We’ll look at two examples to demonstrate...but keep this in mind for any spot where just a short bit of text is displayed….

Two examples:

• 1. Episode description in itunes for podcasts

• 2. Meta description / snippet text for blog posts
  • Install Yoast SEO plugin (free version)
  • Let’s you see -- when you scroll down on a post -- a ‘snippet preview’ or what ppl will see when your post shows up in google search
  • You can put in a focus keyword and see an analysis of how that post is doing SEO-wise
  • Here’s a screenshot of what a recent podcast episode post looked like with the Yoast plugin … this is episode 88 with Marc Mawhinney called “Profitable, Polarizing, and Proud Coaching [No Paid Advertising Required] with Marc Mawhinney”

Some good things it tells me are…
[Laura reads from some of the green items in the photo below]

Some bad things I can improve are…
[Laura reads some items in red and orange from the photo below]

So, before making any changes to the post, i just added a keyword of “coaching”...that’s a bit too broad for great SEO, but I’m going to use it in this example because it’s a keyword that showed up in the title already.

Now, it gives me even more advice for how to improve like:

The big one for our purposes on this show today is “No meta description has been specified. Search engines will display copy from the page instead.”

So, right now it reads: “Story: 10 seconds left in the game…”
This isn’t terrible, but the keyword “coaching” doesn’t appear...and maybe we don’t want “Story:” to be in that...

So, let’s change the meta description to

Now I’m getting more green lights showing that things are more optimized for search engines. Plus, I tried to write the meta description in a way that would attract readers to want to click on the post to read more and listen to the show.

Keep in mind both bots for search engines and humans for being enticing!

If you want to learn even MORE about SEO...keep your eye out for an upcoming, in depth episode with Andrew Steven of High Voltage SEO.  Where I know 20%, he knows 100%!

We are brewing up a podcast with screenshare and tangible examples you don’t want to miss!

• Copywriting for Podcasters
• Yoast SEO Plugin
• Marc Mawhinney Interview

Read More:
Shownotes for The Psychology of Snippet Text Copy [Quick Tip]

High energy, incredible insights, and loads of experience are the ingredients for this week’s interview!

From beginning to end you will not want to miss out on my conversation with a 10-time #1 International Best-Selling Author! Find out how to put business behind your book with Trevor Crane!

A few exciting highlights include:
– Mentors, meeting your mission, and powerful marketing messaging — we cover it all.
– 4 questions you NEED to answer in order to write a successful book
– When is the best time to write your book?
– Learn the first step in successful book marketing!
– How can writing actually help with ADHD and PTSD?
– Find out the SECRET SAUCE behind Trevor’s journey from struggling to write his first book to 10x best-selling author.
– Learn about his 9-time Best-Selling Author daughter!! Yes, she’s just 10!! What’s your excuse again? :-p
– Get ready to take notes on the knowledge dropped in this episode! Plus, Trevor has a generous special offer that involves free copies of books and an in-person event around publishing.

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!
2. Check out Trevor’s new book, Big Money With Your Book Without Selling A Single Copy
3. Get two tickets (worth $1,000) free to the Epic Author Summit

Trevor Crane is a ten time #1 international bestselling author and the founder of Epic Author Publishing. He is the also host of the GreatnessQuest.com podcast and the founder of TheGreatnessNetwork.com. Trevor’s mission is to help people take their LIFE and their BUSINESS to the next level – no matter how successful they already are.

Since 2003, Trevor has been a trusted business adviser, coach, and mentor. He is president of Stepup Strategies, Inc. and, together with his team, they help companies outperform, outsell, and outlast the competition through systemic and strategic consulting, coaching, training, marketing and support. He helps his clients generate MILLIONS OF DOLLARS in bottom line profits.

Trevor leads mentoring and mastermind programs for service based professionals and entrepreneurs with his wife, Robyn Crane.

Trevor is also a sought after speaker, trainer, and coach. His unique commonsense approach, along with his humor, wit, and infectious energy, allows him to connect with any audience.

• “My biggest challenges were to figure out how to get over myself to publish a book.” – Trevor Crane
• “The most important thing is finding the right mentor.” – Trevor Crane
• “Just because someone is good at something, doesn’t mean they are good at teaching someone else how to get it.” – Trevor Crane
• “A mentor is there not just to show you what to do, but what not to do.” – Trevor Crane
• “It’s all about the mission of a book.” – Trevor Crane
• “I want to help people make sure they meet their mission.” – Trevor Crane
• “We help you master it so what comes out of your mouth makes sense!” – Trevor Crane
• “If it takes you longer than a sentence to describe your book, then it’s too confusing.”– Trevor Crane
• “Your best time to write a book is right now.” – Trevor Crane
• “Your message matters and you should put it in a book.” – Trevor Crane
• “The first step is marketing.” – Trevor Crane
• “You can turn your book into your most powerful marketing tool.” – Trevor Crane
• “I believe there is a business behind your book.” – Trevor Crane

• Super Kids Books
• Willy Wonka and the Chocolate Factory
• The Four Hour Work Week
• Tony Robbins
• Trevor Crane

Read More:
Shownotes for 4 Questions You Must Ask to Write a Big Money Best-Selling Book with Trevor Crane

We’ve got an expert in self-publishing today all the way from the U.K.! Tim Lewis is a 6-time author and pro podcaster who is ready to dish book writing advice and dispel myths around self-publishing.

And today’s interview is a great example also of getting more active on social media! Find out how I met today’s guest online!

A few exciting highlights include:
- Can you guess on which social media platform did I meet today’s guest??
- Find out where Tim and I had our first meet-up with other podcasters!
- Tim breaks down why it’s so important to get the first draft done!
- How to increase sales with the help of Amazon!
- Tips on marketing your book! First timer in the self-publishing game? Tim has some great ways to improve book marketing!
- Apple vs. Kindle?!
- Selling your book nationally vs. internationally

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!
2. Begin Self-publishing.com – Tim’s website!
3. Check out Tim’s books!

Tim Lewis (@stonehampress) is the author of six fiction books, host of the Begin Self-Publishing Podcast and Social Media Marketer.

With over 18 years experience in IT development and management in Financial Services Industry, Tim is now working in the world of writing fiction and publishing, looking to provide solutions for other self-publishers.

Stoneham Press Ltd (@stonehampress) is a London-based company formed to publish books by its founder and provide services and tools to self-published authors to allow them to publish, market and manage their publications more successfully.

Founded by Tim Lewis (publishing under his full name Timothy Michael Lewis), Stoneham Press is dedicated to providing information and services to other self-published authors.

Tim is the host of the Begin Self-Publishing Podcast – which you can find at beginselfpublishing.com.

• “Getting that first draft out is very important.” – Tim Lewis
• “Once you have the first draft done it means that you then have a project that you’re working on and your much more likely to get it finished.” – Tim Lewis
• “How you start self-publishing depends a large amount on what you are trying to achieve.” – Tim Lewis
• “Most of the money is in e-books.” – Tim Lewis
• “The actual margins in book store distribution is actually very, very, very low.” – Tim Lewis
• “Amazon in terms of e-books are not that big in the rest of the world.” – Tim Lewis
• “Success breeds success.” – Tim Lewis
• “Amazon itself is a marketing engine.” – Tim Lewis
• “If you can get that jumping up from category to category and get more and more sales, Amazon itself will generate sales for you.” – Tim Lewis

• Stoneham Press
• Podcast Movement 2018
• Scrivener
• Write, Publish, Repeat
• Create Space
• Kindle Direct Publishing (Amazon's KDP)
• IngramSpark
• KOBO
• NOOK from Barnes and Noble
• Smash Words
• Draft2Digital
• PublishDrive
• StreetLib
• Instafreebie
• Publish on Apple
• Book Bub
• Fiverr
• UpWork
• Vellum (for Mac)
• Reedsy

Read more:
 Shownotes for How to Begin Self-Publishing with Tim Lewis

Sales psychology. Do you have to be born good at it? Or, if not, how can we all improve our sales — the right way!?

That’s the theme behind this week’s interview with esteemed guest, the Hardcore Closer Ryan Stewman! He takes a no B.S. approach to life and today reveals valuable tips, tricks, and practices to get you mad profits using smart sales psychology in your writing, phone conversations, and even text messages.

A few exciting highlights include:
– Details of Ryan’s childhood and how he got into sales.
– Are people born a great salesperson or can it be learned? (You’ll love Ryan’s thoughts!)
– How do customers make a buying decision?
– Even if you are a terrible salesperson, how can you still close all your deals?
– Why both empathy and confidence is key in sales!
– What every person selling something should do (but hardly anyone does).
– Preparing to hear “no” when selling your product… what’s your response? Why is it important to write certain things down before the call?
– How to truly understand your product in order to sell it confidently.
– Gaining higher quality leads.
– How to write with sales in mind via text and other avenues relevant today.
– Ryan’s written over 1500 blog posts and open to new ideas for content!

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!
2. Check out Ryan’s website full of VALUE all around effective sales, sales scripts, and a couple of books for free!  HardcoreCloser.com

Ryan Stewman, CEO and Founder of Hardcore Closer and Break Free Academy, is a 4x (no, 5x!) best-selling Author, Motivational Speaker, Sales Coach, Podcast Host, Blogger and all around Entrepreneur.

He’s also a regular contributor to Forbes, Entrepreneur, Addicted2Success, Good Men Project, Lighter Side of Real Estate, Huffington Post, and more.

Ryan is best known for consulting with alpha personality business owners on rapidly growing their sales through the use of strong marketing and advertising.

With his no B.S., ‘take action’ approach, Ryan has been able to help high income and high net worth performers make adjustments in their businesses that unleash windfall profits. In the day and age of sales trainers advertising their success by bragging about the private jets and expensive cars they’ve been able to purchase themselves, Ryan prefers to brag about the mansions and exotic cars his clients have been able to purchase through the utilization of his teachings.

His programs have propelled numerous clients from 5 and 6 figure incomes to 7 figure a year earners, and he has a new group he’s working on each year in his top tier program “The Tribe.”

It doesn’t matter if you are selling cars, homes, financial services or consulting, Ryan’s sales mastery can help you generate higher quality leads, increase your closing ratios, and show you how to charge premium fees for the items you sell.

PASSION STATEMENT“I help Salesmen increase their profits by teaching them skills through coaching, consulting courses, etc. Many of us in sales come from a broken past or humble beginnings. I’m passionate about my work because I’m one of them. It’s my mission to help those who came up from nothing and those on the rise to break through the socioeconomic barriers that their past has put in front of them, and help them achieve their goals. I love the sales community.”

• Melissa Sue Tucker’s episode!
• Zig Ziglar
• UpWork
• Tommy Boy (sales movie)
• Pursuit of Happyness(sales movie with Will Smith)

Check out Ryan’s Best-Selling Books!

1. (2017) F*ck Your Excuses
2. (2016) Elevator to the Top
3. (2016) Bulletproof Business: Protect Yourself Against The Competition
4. (2015) Kick Ass – Take Names, Emails and Phone Numbers
5. (2015) Hardcore [c]loser

• “Words really do matter.” – Ryan Stewman
• “If you go to any organization, the sales people are usually the ones making the most money.” – Ryan Stewman
• “I’ve been confident my whole life that if I can learn something, I can sell it.” – Ryan Stewman
• “I think everyone’s an awesome sales person; they just aren’t selling what they should.” – Ryan Stewman
• “The consumer makes a decision on empathy and your confidence, not theirs.” – Ryan Stewman
• “They are relying on your intelligence and your confidence to make a decision.” – Ryan Stewman
• “Diagnose somebody, let them know you understand the diagnosis and offer them a solution.” – Ryan Stewman
• “You need to write down a list of reasons that someone would need or want your product.” – Ryan Stewman
• “I’m selling the mid-life crisis, not the corvette.” – Ryan Stewman
• “When you write them down they become real.” – Ryan Stewman
• “It’s just them giving you resistance and you already have your rebuttal.” – Ryan Stewman
• “He who speaks the least earns the most.” – Ryan Stewman
• “How will [a customer] ever know if you’re empathetic if they haven’t told you what the problem is? So you have to ask questions to uncover those problems.” – Ryan Stewman
• “I make the audience feel like they’re crazy for not taking me up on it.” – Ryan Stewman
• “Ain’t nothin to it but to do it.” – Ryan Stewman
• “Your book doesn’t have to be perfect.” – Ryan Stewman
• “It’s crucial to learn how to build funnels and how to blog. And a book is a part of that….You’ve got to learn to sell that way.” – Ryan Stewman

Read More:
Shownotes for Mad Profits Using Smart Sales Psychology with Ryan Stewman

Get stumped what to write, talk, or record about next? "Writer's block" is real!

How about podcasting? Have you thought about starting your own show or getting interviewed on others?

Look no further than this week’s episode with a bona fide podcast pro and consultant who has not one, not two, but FOUR podcasts of his own!

But even if you don't care to start your own podcast, Yann Ilunga's tips on never running out of content ideas, repurposing, and becoming a better communicator are invaluable.

A few exciting highlights include:
- How Yann first got into podcasting (and where that intersected with his passion for music)
- Where Yann is from, and where he is currently living! Neither place is in North America.
- How to use your podcast (or one that you are a guest on!) as a business asset!
- Find out ways to NEVER run out of content ideas!
- Repurposing your content and expanding your reach
- How to become a better communicator
- What is the Podcast Success Summit and how to attend for free. 

Read more:
Shownotes for How to NEVER Run Out of Content Ideas with Yann Ilunga

Have you ever wondered about the power behind words?

The word “because” in particular can prove to be a great boost in your business but you have to listen to this quick tip to find out how!

A few exciting highlights include:

- Find out how powerful one word can be!

- Does it matter when the stakes are higher?

Read More:
ShowNotes for Quick Psychology Tip: The Power of 'Because'

Success, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more -- this episode is all about having the guts to become an author and ways to use your book to help grow your brand and business while also truly helping others out there in the world.

Podcasting Business School's founder Adam Schaeuble takes the lead role asking questions of Laura as well as 3 of her recent success story clients participating in the Bestselling Book Mastermind program (a new round starts Monday, August 24th! -- use the code "CTP" to save $50 and claim your spot at CopyThatPops.com/10weeks now).

4 bestselling authors answer the following questions:
- "What held you back from writing your book in the past?"
- "What strategy blew your mind that you learned working with Laura in the Bestselling Book Mastermind group?"
- "How have you and/or how are you planning to leverage your book?"
- "Advice for others doing a book launch? Or what would you do differently for your next book launch?"

Ready to be the next author success story?
- Laura's 10-Week Bestselling Book Mastermind...now enrolling for August 2020 start! Use code "CTP" for $50 off for podcast listeners!

Prefer to watch instead?
Watch the Author Panel video back at the shownotes here.

Guest Host:
Adam Schaeuble of Podcasting Business School 

Bestselling Author Panelists:
• Aimee Carlson, #1 Bestselling Author of The Toxin Terminator: Finding Focus, Energy and Renewed Health by Removing Hidden Toxins
• Kelsey Henry, #1 Bestselling Author of Positively Delighted: Create a Positive Mindset & a Life of Delight, Laughter, & Fun!
• Tamar Medford, #1 Bestselling Author of Hope Elevated: How to accept your past, gain clarity, and develop a healthy mindset

10-Week Bestselling Book Mastermind, co-run with Allison Melody [starting August 24, 2020 - use code "CTP" to save $50]

Please click here to access full show notes, including the bestselling author video.

10 seconds left in the game and who do you look to for help??

Your Coach of course!

Today’s conversation is with a coach’s coach! There is also a Secret Coach’s Club that you can get into, but you have to tune in to find out how!

A few exciting highlights include:

- Find out how Marc handles the haters!
- Learn which is worst – a hater or a frenemy?!
- Gain incredible insight from an expert on how to help others build their business!

Read More:
Shownotes for Profitable, Polarizing, and Proud Coaching [No Paid Advertising Required] with Marc Mawhinney

From homeless and $0 to helping others hit over $1 million dollars...this week’s guest is truly an expert in his field!

He drops so much knowledge on everything from psychology to your purpose and journey.

Take a listen to my conversation with Akbar Sheikh for some inspiration and incredible takeaways.

A few exciting highlights include:
- Check out Akbar’s FREE Masterclass!
- Order Akbar’s Best-Selling book now!
- Find out more about “EPOP”
- Gain some insight on writing your best copy! 

Read more:
Shownotes for Homeless to 2 Comma Club and #1 Multi-International Best-Selling Author with Akbar Sheikh

Have you ever been standing behind that velvet rope at a club anxiously waiting to get in?! I bet you didn’t think you could apply that thought to your copy or your business…well you can!

Check out this week’s quick tip and find out how!

A few exciting highlights include:

• Halo Effect
• Bandwagon or FOMO Effect

Read More:
Shownotes for 7 Effective Ways to Apply 2 Psychological Principles to Your Copy and Business