Explorez tous les épisodes du podcast Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
| Titre | Date | Durée | |
|---|---|---|---|
| EP 100 | Listener Q&A: Real Answers to Your Email Marketing and Copywriting Questions | 11 juin 2025 | 00:21:06 | |
It's the 100th episode of Copy That Converts and I’m celebrating by answering YOUR most pressing questions about email marketing and copywriting.🥳 Whether you're just getting started or you're a seasoned pro, this episode is packed with tactical tips, smart strategy, and honest answers that will help you write copy that actually converts into sales. From figuring out how often to email, to knowing if you're ready to hire a copywriter, to fixing deliverability issues and platform headaches—this one covers a LOT of ground. In this episode, you’ll learn:
MENTIONED IN THIS EPISODE:
➡️ Want high-converting emails or a sales page that finally connects and converts? Let’s work together: meganwisdom.com
—-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Learn to write your own high-converting copy ⭐️Get email marketing tips delivered to your inbox
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| EP 99 | 5 Simple Ways to Add More Personality to Your Emails | 04 juin 2025 | 00:09:25 | |
Are your emails feeling a little ‘blah’? What if there was a way to take your emails from 'meh' to memorable? In a world full of AI-written content and crowded inboxes, what makes someone actually want to read your emails? The answer: personality. In this episode, we’re talking about how to bring more of the secret sauce behind your online business into your email marketing. Spoiler alert: It’s YOU. You’re the secret sauce.
In this episode, you’ll learn:
MENTIONED IN THIS EPISODE:
⭐️Download: 15 Questions to Help You Uncover Your Brand Personality
⭐️Join the free Email Storytelling Challenge
⭐️Done-for-You and Done-With-You Email Support
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| EP 98 | 4 Lies Online Business Owners Believe About Storytelling in Marketing | 28 mai 2025 | 00:14:42 | |
Think your business doesn’t need to use storytelling in your marketing? Think again.
In today’s episode, we’re breaking down four of the biggest lies online business owners believe about using storytelling in their marketing—and why avoiding stories might be the very thing holding you back from more clicks, more connection, and more conversions.
From the brain science behind why stories sell to examples that prove you do have stories worth telling (yes, even your trip to Target!), this short and punchy episode is your permission slip to finally hit “send” on those story-driven emails.
Storytelling isn’t fluff—it’s strategy. And it just might be the thing your emails (and sales) are missing.
What You’ll Learn:
MENTIONED IN THIS EPISODE: 📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge! You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.
—-----------------—------- ⭐️Get high-converting copywriting for your business | |||
| EP 97 | Ditch Boring PDFs! Try These 2 High-Value Lead Magnets Instead | 21 mai 2025 | 00:11:50 | |
If you’re tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We’re ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate.
You’ll learn:
Plus, I’ll share a teaser about a new resource dropping soon for online business owners who want better email conversions without another course to slog through. 🎉 MENTIONED IN THIS EPISODE:
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| EP 96 | Frustrated with Email Marketing? 8 Signs That Something Is Off | 14 mai 2025 | 00:07:49 | |
Ever feel like you’re trying your best but not seeing the results you’d like with your email marketing? In this episode, I’m breaking down eight signs that your email marketing isn’t working the way it should—and what you can do about it. You’ll learn:
MENTIONED IN THIS EPISODE:
—-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Get email marketing tips delivered to your inbox
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| EP 95 | Email Revival Project [3]: First Attempts at Resurrecting a Dead List | 07 mai 2025 | 00:12:22 | |
Have you ever ghosted your email list… for months (or years)? 🙋♀️ You’re not alone—and in this behind-the-scenes update, I’m walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business . This episode is part two in the Email Revival Project series. I break down:
If you’ve been avoiding your email list because you don’t know where to start—or you’re worried you’ll “mess it up”—this is your permission to start messy and get strategic as you go.
MENTIONED IN THIS EPISODE:
—-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Get email marketing tips delivered to your inbox
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| EP 94 | Your Plan for Tackling Email Marketing Burnout | 30 avr. 2025 | 00:11:34 | |
We've all had those days — the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode, I'm sharing practical ways to stay consistent with your email marketing when you’re feeling low ideas or are on the verge of business burnout. You'll walk away with simple low-energy email ideas, strategies to prep for those "blah" days, and a thoughts about how few systems you can set up now to make your life easier whenever you want to step away form email marketing for any kind of extended break. You don't have to be perfect to keep building your business — consistency is key–but you can still take an extended break!
In this episode, you’ll learn:
MENTIONED IN THIS EPISODE:
—-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Get email marketing tips delivered to your inbox
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| EP 93 | Why Your Email Metrics Might Be Wrong (& How to Use Them Anyway) | 23 avr. 2025 | 00:10:42 | |
Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly more unreliable. What’s an email marketer to do?!? In today’s episode, you’ll learn which email metrics actually matter, which ones have become less reliable (thanks a lot, bots 🙄). and how to use your data to make smarter decisions that lead to better sales.
In this episode, you’ll learn:
MENTIONED IN THIS EPISODE: 👉 If your email metrics have you feeling lost or stuck, there are 2 ways we can help! 1) Take email off your plate with a full-service solution which provides strategy, metrics monitoring, and email copy so you don’t have to do a thing! Get the full service solution details here: https://meganwisdom.com/email-marketing
2) Tired of guesswork? Need a plan? Book a strategy session to get a personalized plan based on your specific email data and needs. CLICK HERE to book yours! —-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Get email marketing tips delivered to your inbox
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| EP 92 | One Email Prompt to Help You Show Up, Share, and Sell (Without Feeling Salesy) | 15 avr. 2025 | 00:07:39 | |
If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you! We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor. You’ll learn how to:
Plus, I share tips on how to make your story they-focused and how to tap into the power of emotion before logic and action take over. Listen in to learn how to turn the prompt into an email that feels authentic and leads to conversions.
MENTIONED IN THIS EPISODE: 📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge! You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own. —-----------------—------- | |||
| EP 91 | 4 Sneaky Places You're Losing Leads Without Knowing It | 09 avr. 2025 | 00:08:18 | |
Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it! In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about missed tech connections, forgotten opt-ins, and one simple strategy to turn buyers into lifelong fans. Spoiler alert: with one of these strategies I was able to grow a client’s list by 44% in a 60 days!! Tiny tweaks can lead to big growth over time—because every lead counts. Let’s make sure no one slips through the cracks! Here’s what you’ll learn:
MENTIONED IN THIS EPISODE:
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| EP 90 | Three Ways to Potentially Double Sales Without Using Social Media | 01 avr. 2025 | 00:12:22 | |
Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place?
In this episode, you’ll learn:
MENTIONED IN THIS EPISODE: ➡️ CLICK HERE to get the Email Foundations That Affect Sales Mini Course for $29! Learn the industry-proven tips that professional copywriters use to tweak email content that can improve conversion rates. From subject lines to send times, segmentation and more, you'll learn how to make the most of what you've written
Try Mail Tester to check your email's deliverability and spam score. https://www.mailgenius.com/
Past episodes related to this topic: 🎧EP 02 | How to Write Engaging Emails (Even If You Hate Writing) 🎧EP 03 | How to Consistently Improve Open Rates 🎧EP 86 |The Email Strategy That Took a Client from 12% to 50% Open Rates 🎧EP 7 | How Can I Use Storytelling in Email Marketing? LIVE Storytelling Exercise 🎧EP 57 | Scared to Pay for Ads? 7 Ways to Grow Your Email List for Free -------------------------------
⭐️Get high-converting copywriting for your business ⭐️Sign up for email marketing tips in your inbox
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| EP 89 | Loyalty Isn’t Logical: What Neuroscience Says About Brand Loyalty | 25 mars 2025 | 00:11:46 | |
Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans. In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions. You might be surprised to learn that, according to Dr. Cyrus McCandless, “Loyalty isn’t rational, it’s primal.”
We’ll discuss:
MENTIONED IN THIS EPISODE: 📖READ: Mailchimp's The Science of Loyalty Report 📩SIGN UP: Join the FREE Email Storytelling Challenge —-----------------—------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips | |||
| EP 88 | Two Non-Negotiable Foundations for High-Converting Copy | 18 mars 2025 | 00:10:05 | |
Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops.
In this episode, we’ll cover:
MENTIONED IN THIS EPISODE: 🚀 Grab the Launch Copy Checklist to plan your promo without overwhelm. 👉CLICK HERE! 📩 Need done-for-you sales page or email sales sequence? Check out our launch copy services at www.meganwisdom.com/services
—-----------------—------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
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| EP 87 | How to Provide Value in a Nurture Email without a Freebie | 11 mars 2025 | 00:05:58 | |
The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal clients. Today, you'll hear an excerpt from my interview with Gillian Perkins on her podcast, Work Less, Earn More, where we dig into the benefits and implementation of storytelling in marketing.
If you’ve ever felt like you need to throw a freebie or discount into every email just to grab attention, I’ve got some news for you—there’s a way to add serious value without always doling out freebies. We’re chatting about how storytelling can transform your emails into must-open messages that resonate, build trust, and feel just like a heart-to-heart with a friend. In this episode you’ll hear:
MENTIONED IN THIS EPISODE: 🎧This is an excerpt from Episode 246 of the Work Less Earn More podcast with Gillian Perkins. Click the link to listen to the entire episode! 📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge! You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.
—-----------------—------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips | |||
| EP 86 | The Email Strategy That Took a Client from 12% to 50% Open Rates | 25 févr. 2025 | 00:07:08 | |
Are you struggling with low open rates and unsure what to do better? In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there. We’ll dig into the strategies implemented, emphasizing the importance of understanding your audience, providing consistent value, and crafting engaging content. This is just one example of how having a strategy guiding your marketing efforts can make a huge difference in email metrics and in sales. In this episode, we’ll cover:
MENTIONED IN THIS EPISODE: 🎧Hear the rest of this interview with Gillian Perkins on Episode 246 of the Work Less Earn More podcast. 📩 Need help crafting a personalized email strategy that works best for your online business? CLICK HERE to book a strategy session.
—-----------------—-----------------—-----------------—----------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
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| EP 85 | Should You Create an Endless Welcome Sequence? The Pros and Cons of a Forever Funnel | 18 févr. 2025 | 00:13:26 | |
Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales. But what if your welcome sequence didn’t stop after just a few emails? Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel) keeps nurturing your audience for weeks—or even months—ensuring every new subscriber gets your best content while keeping them engaged and ready to buy. This strategy can help you automate sales, stay top of mind, and create a seamless experience for every subscriber. But is it right for your business? In this episode, we’ll cover:
MENTIONED IN THIS EPISODE: 📩 Need help mapping out your Endless Welcome Sequence? Let me help you create a plan and write the emails for you! CLICK HERE to book a strategy session. 💡 Check out my email marketing services – If you’d rather not write build out an entire email automation, I’ve got you covered! Learn more at https://meganwisdom.com/services. 💪My favorite strength training workout: EVLO Fitness
—-----------------—-----------------—------------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
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| EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision | 11 févr. 2025 | 00:06:56 | |
If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result. If you haven’t listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I’m updating you on my progress: the surprise I found when I dug into my list, and why I suddenly completely changed direction from my original email marketing plans. You might be surprised by my advice at the end! In this episode, we’ll cover:
MENTIONED IN THIS EPISODE: 🎧 Episode 82 – Hear the backstory on the Email Revival Project. 💡 Need a help re-engaging cold subscribers? Book a strategy session with me to create a re-engagement plan that protects your sender reputation. Sign up here! 📖 Profit First by Mike Michalowicz – A must-read for staying profitable in your business. | |||
| EP 83 | 3 Reasons People Hate Email Marketing & How to Change Their Minds | 04 févr. 2025 | 00:06:07 | |
You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners. That said, there are some things that make people absolutely crazy about email marketing. And if you want to keep subscribers engaged (and not hitting that unsubscribe button), you need to avoid these common mistakes. In this episode, we’ll cover:
💌 Free Guide: Stand Out in the Inbox – Grab my free guide to writing high-interest emails people actually want to read. [ Get Your Copy HERE! ]
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
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| EP 82 | Email Revival Project: Lessons from a Neglected Email List | 28 janv. 2025 | 00:10:43 | |
Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business). In this episode, I’ll reveal:
This series will give you actionable lessons whether you’re starting your first email list, revamping an existing one, considering moving to a new platform…or just like to see the ups and downs of building an online business!
MENTIONED IN THIS EPISODE:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
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| EP 81 | Which Email Provider Is Best for Online Business Owners in 2025? | 14 janv. 2025 | 00:12:13 | |
Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered! With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming. But don’t worry! We’re diving into the pros and cons of the top providers and helping you decide which one is the best fit for your unique business needs.
In this episode, we’ll cover:
MENTIONED IN THIS EPISODE:
-------------------------------------------------------------------- ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
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| EP 80 | 5 Simple Ways to Create a Profitable Email Marketing Plan for 2025 | 07 janv. 2025 | 00:09:46 | |
Welcome to 2025! Are you ready to make this year the best one yet for your small business?
Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to profitability and sales, this episode is for you.
In this episode, we’ll cover:
MENTIONED IN THIS EPISODE:
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⭐️Get high-converting copywriting for your business ⭐️Sign up for email marketing tips in your inbox
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| EP 79 | Is Your Email Resend Practice Helping or Hurting? | 17 déc. 2024 | 00:05:46 | |
Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list. In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust. Listen in to learn:
MENTIONED IN THIS EPISODE:
Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 78 | How to Market a “Boring” Business - Special Guest Madison Brown | 10 déc. 2024 | 00:16:31 | |
Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content?
Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She’s mastered the art of turning spreadsheets into story worthy content—and she's sharing tips on how to make your boring business unforgettable.
Madison is a small business owner, mother, and entrepreneur. Madison knows what it's like to juggle all of the things and how important it is to get support to make sure your finances are rock-solid. Her business provides bookkeeping and now CPA services for creative entrepreneurs and online business owners.
In today’s episode, we’ll explore how Madison was able to hone in on her client avatar to nail her messaging and why she believes sprinkling personality into messaging is even more important for so-called “boring businesses” or when offering services that require others to be vulnerable (like finances, medical, mental health, etc.).
We’ll also talk about how Madison invented a character–the infamous “CPA Gary”--to spice up her marketing and help followers better understand the differences in her bookkeeping services for online businesses owners.
CONNECT WITH MADISON BROWN @ MADISON DEARLY BOOKKEEPING ➤ Download her free guide: “5 Ways Bookkeeping Can Save You Money” ➤ Website: https://madisondearly.com/ ➤ Instagram: https://www.instagram.com/madisondearly/
Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips | |||
| EP 77 | Are You Missing This Key Ingredient in Your Copy? | 03 déc. 2024 | 00:08:01 | |
Every good recipe has a secret ingredient that takes a dish from ‘meh’ to “WOW!” Same for copy.
Every website, sales page, and email MUST start with one thing.
In today’s quick episode, we talk about the foundation of impactful sales copy and why omitting this key ingredient can negatively impact your sales and weaken client connections. When it comes to creating copy that converts, there's nothing more impactful, but unfortunately, many business owners skip it.
LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️ https://meganwisdom.com/services
Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 76 | Do This Before Hitting Send on Your Black Friday Sales Email | 19 nov. 2024 | 00:09:25 | |
Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good!
Before you publish your Black Friday email message, you’ll need to make sure your audience is warm and ready to receive your message. If you don’t, you ‘ll risk damaging your sender reputation and harming your email list with spam complaints and unsubscribes.
Listen in and learn how to warm up your list (even if you’ve “‘ghosted” it recently) and make the most of your Black Friday sale!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 75 | Avoid Costly Mistakes in Your Online Business with This One Strategy | 12 nov. 2024 | 00:08:11 | |
Are you an entrepreneur with big ideas and an endless vision for your business? That’s the spark that makes online business owners unique! But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money. In this episode, I share my personal story of why I chose not to launch a new business after nearly a year of planning. It may sound surprising, but I believe that decision saved me from online business failure – all thanks to one crucial step: market research. Discover how market research can be a game-changer for online businesses and why it’s essential for creating copy that converts. You’ll also learn three simple and actionable ways to conduct your own market research before launching any new product, service, or offer. Tune in to save time, save money, and start your next launch on the right foot with high-converting copy that truly resonates with your audience!
➡️ ➡️ SIGN UP FOR THE COPY THAT CONVERTS NEWSLETTER HERE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 74 | Creating Effective Website Copy with Rachel Verde | 05 nov. 2024 | 00:21:28 | |
Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment. And what if that “good enough” site is actually costing you clients? In today’s episode, you’ll meet Rachel Verde, a web copy specialist who knows exactly what it takes to make a website stand out in a crowded market. Together, we explore how to shift your website from “meh” to magnetic. Rachel is a copywriter on a mission to help online entrepreneurs use their words to skyrocket their business and client relationships. She has a background in corporate marketing and uses data to help craft words that make an impact. When she’s not pouring her heart out onto the page–she’s probably barefoot, baking challah bread, and belting out worship songs with her little guy. Rachel breaks down the unique purposes of each page—like the homepage, about page, and services page—and shares why these sections should do more than just fill space. You’ll learn:
If your website feels like it’s missing something—or even if you’re just starting out—this episode will give you practical insights to build a website that truly represents your business and attracts the clients you want.
CONNECT WITH COPYWRITER RACHEL VERDE:
Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips | |||
| EP 73 | A Brainstorming Activity to Generate Story Ideas - with Guest Lauryn Franks | 29 oct. 2024 | 00:13:02 | |
Feeling stuck on what stories to share with your audience? Or struggling to think of story ideas at all?
In this episode, we’re diving into a brainstorming activity designed to spark ideas and break through creative blocks. This simple exercise will help you dig into experiences and everyday moments to recover stories you may have forgotten.
By using Matthew Dicks’ Crash and Burn Method, you can uncover story gems that can resonate with your readers and bring your brand to life.
Listen in as Lauryn Franks, a fellow marketer (who also happens to be my daughter!), joins me in a live storytelling brainstorming session.
This method is perfect for marketers, creators, and anyone wanting to add a bit more personality to their messaging.
📧 Join the FREE Email Storytelling Challenge! 📧 Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete. ➡️ CLICK HERE TO JOIN THE CHALLENGE!
Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 72 | Using Vulnerability Stories as a Superpower in Marketing | 22 oct. 2024 | 00:09:43 | |
Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up!
Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.
Listen in to hear:
Purpose-driven products mentioned in this episode:
📧 Join the FREE Email Storytelling Challenge! 📧 Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete. ➡️ CLICK HERE TO JOIN THE CHALLENGE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 71 | Storytelling Strategy to Showcase Your Product's True Worth | 15 oct. 2024 | 00:13:28 | |
Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time.
Today’s episode explores the structure and strategy behind a story that is foundational for all sales copy: the value story.
Spoiler alert: the value story has nothing to do with the cost of your product or service.
Listen in to hear:
📧 Join the FREE Email Storytelling Challenge! 📧 Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete. ➡️ CLICK HERE TO JOIN THE CHALLENGE!
Books mentioned in this episode:
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 70 | Humanize Your Brand with a Founder Story | 08 oct. 2024 | 00:09:15 | |
What’s the one story that EVERY business has? A founder story.
After all, every business has a starting place and origin story.
Founder stories can be powerful marketing tools because people connect with other people’s struggles, dreams, and wins–things we are all experiencing or have experienced at some time. It’s a tool to help grow the know-like-trust factor for your business and
Listen in to hear:
And if you want to learn how to write your founder story (or stories because you can have multiple stories)....
📧 Join the FREE Email Storytelling Challenge! 📧 Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete. ➡️ CLICK HERE TO JOIN THE CHALLENGE!
Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 69 | The Science of Storytelling & How It Works in Marketing | 01 oct. 2024 | 00:12:17 | |
Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action.
Here’s a sneak peek of what you’ll learn:
📧 Join the FREE Email Storytelling Challenge! 📧 Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete. ➡️ CLICK HERE TO JOIN THE CHALLENGE!
Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 68 | 5 Ways Storytelling Helps Your Business Stand Out | 24 sept. 2024 | 00:10:42 | |
In today's crowded online marketplace, standing out is more important than ever. One of the most effective ways to achieve this is through storytelling. Storytelling not only makes your business memorable but also helps build emotional connections with your audience, which is crucial for decision-making. Let’s talk about why storytelling matters in marketing and how using stories in your email marketing can improve brand loyalty and sales. Key takeaways from this episode:
📧 Join the FREE Email Storytelling Challenge! 📧 Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete. ➡️ CLICK HERE TO JOIN THE CHALLENGE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 67 | How to Make Email Marketing Easier and More Sustainable | 17 sept. 2024 | 00:10:43 | |
Want to know my secret weapon for making email marketing smoother and less stressful? If you are feeling resistance toward email marketing, this episode is for you.
My secret weapon is named Sarah Gower, and she's a virtual assistant.
We're chatting about all the things a trained VA can do to help you sustain a healthy email list and make sure all the pieces are operating
Key takeaways from this episode:
Tune in for valuable insights and practical tips to help streamline your email marketing strategy and connect with ideal clients who are ready to buy.
MENTIONED IN THIS EPISODE: Ready to take email marketing off your plate so you can step into a true CEO role and scale your business faster (without losing sales)? Our full-service email marketing solution gives you a copywriter + VA combo which means you’ll never have to open your email platform if you don’t want to!
LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING ➡️ HERE!
Connect with Virtual Assisant, Sarah Gower:
Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 66 | Avoid These 5 Big Mistakes in Sales Emails | 10 sept. 2024 | 00:10:06 | |
Sending sales emails can be tricky. You might be worried that you’re annoying your readers or being too “salesy.” It’s a possibility!
There's a right way and a wrong way to send sales messages. There are five big mistakes that people (knowingly or unknowingly) make that turn off readers and cost businesses thousands in sales.
Some of these mistakes can be found in messaging and border on unethical–tactics that reek of desperation and turn potential buyers into unsubscribers. But other messaging problems are less offensive and come from being less thoughtful about copy.
And Big Mistake #5 is all about method. I’ll share a simple tweak that can help your sales messages land in the right inbox while also potentially improving open rates, click rates, and conversions.
Tune in to discover the 5 mistakes you’ll want to avoid in your sales emails so that you can retain readers and improve sales (without being sketchy).
⭐️⭐️ JOIN THE COPY THAT CONVERTS COURSE WITH 1:1 COACHING ⭐️⭐️
High-converting email marketing works to sell when you don’t want to! Come learn the skill that you can use for the lifetime of your business. 💌 Join the Copy That Converts Course at beta round pricing and learn how to write an effective sales emails! Starts the week of September 16. Spots are limited so if you want to join us, save your spot today!
🚨LAST WEEK TO SIGN UP! Learn more at https://meganwisdom.com/course
Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips | |||
| EP 65 | Battle Burnout without Burning Down Your Business | 03 sept. 2024 | 00:16:11 | |
For online business owners, battling burnout is not a question of IF but WHEN.
The pressures of managing day-to-day operations, meeting customer demands, and scaling your business can easily lead to exhaustion and overwhelm. And doing it all while navigating hard times in your personal life is even more difficult.
It’s easy to hit a breaking point where the path of least resistance is walking away from it all.
But it doesn't have to be that way!
Today we’re chatting about how to battle burnout without jeopardizing your business.
There is a way to keep your business going even during the seasons where you might need to take an extended break.
I’m sharing my own experience keeping my business afloat during a high-stress season and providing four things to consider when deciding how to work less for a time without giving up the business you’ve worked so hard to build.
Whether you're feeling the strain of entrepreneurship or just looking to prevent burnout before it starts, this episode has something valuable for you.
Key takeaways from this episode:
⭐️⭐️ JOIN THE COPY THAT CONVERTS COURSE + LIVE COACHING ⭐️⭐️ High-converting email marketing sells when you don’t want to! Come learn the skill that you can use for the lifetime of your business. 💌 Join the Copy That Converts Course at beta round pricing and learn how to write an effective sales emails! Starts the week of September 16. Spots are limited so if you want to join us, save your spot today!
➡️ Learn more at https://meganwisdom.com/course
Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 64 | How Long Should You Leave the Cart Open During a Launch? | 27 août 2024 | 00:07:44 | |
Every online business owner eventually has to wrestle with the question: How long should a sales sequence be? Will I turn off customers by talking about the sale for too long? How short is too short? On today’s episode, we’ll break down the factors to consider when determining the optimal length for your specific audience and products with a focus on the three, five, and seven-day sales sequences. I’ll share insights on the importance of timing, audience engagement, and the impact of urgency in sales sequences. Whether you're selling high-ticket items or lower-priced offers, this episode will help you make informed decisions to maximize your sales potential. Don't miss out on valuable tips and strategies to create copy that converts into sales. Listen in and learn how to plan sales sequences that resonate with your audience and drive results.
Key takeaways from this episode:
JOIN THE COPY THAT CONVERTS COURSE + COACHING Ready to elevate your email marketing and learn the skill that you can use for the lifetime of your business? 💌 Join the Copy That Converts Course at beta round pricing and learn how to write an effective sales sequence! Starts the week of September 16. Spots are limited so if you want to join us, save your spot today! Learn more at https://meganwisdom.com/course
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 63 | Frustrated with Marketing? Try Building a World Instead of Funnels - Guest Addy Lopes | 20 août 2024 | 00:23:35 | |
What if we’re doing marketing all wrong? 😬 Today’s special guest is Addy Lopez, a marketing educator and website designer who, after five years as an entrepreneur, was looking for a better way to market her business without feeling like she was pressuring her audience or shouting into a void. And after making the change, she didn’t have negative results. Her email open rates are now a whopping 89%!! Addy uses cozy marketing and world building to form long-term relationships with her audience and keep them engaged and invested in the story of her brand. It’s definitely working for her, and it just might be the shift you’ve been looking for to make marketing your online business feel easier and help you connect with more right-fit clients. Key Takeaways:
CONNECT WITH ADDY LOPES AT ENCONTRO CREATIVE:
🤗 NOW ENROLLING! ➡️ The Copy That Converts [BETA] Course! If you are tired of stressing over what to write, when to send, or how to sell without being too “salesy,” then come learn the copywriting principles that will help you create an email sequence with confidence knowing you’ve created words that work to help you make more sales. You’ll get to join the program at 50-60% off future pricing AND live coaching is included. But spots are limited, so reserve your seat today. CLICK HERE FOR DETAILS!
Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips | |||
| EP 62 | Want Stronger Social Proof? Tips for Gathering Better Testimonials | 13 août 2024 | 00:10:25 | |
Social proof is essential for any online business. It’s a game-changer when it comes to building trust and converting potential clients. But here’s the tricky part: how do you gather testimonials? As always, I’m sharing actionable tips that you can use to get those rave reviews that will improve how clients know, like and trust you.
Key Takeaways:
🤗SIGN UP FOR THE INSIDER SCOOP! There’s a way where you can know exactly what to do to get copy that converts, and it’s coming next week, but you can be the first to know! ➡️ CLICK HERE
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips | |||
| EP 61 | Hidden Reasons Why Your Email Marketing Isn’t Working | 06 août 2024 | 00:09:25 | |
Everyone wants to improve their email marketing and improve conversion rates. The hard truth is, no matter if you have the best content and the best email sender reputation–it can all be worthless if you don’t start with this one thing.
There’s often a hidden reason your email marketing may not be working, but the good news is it’s an easy fix! (And there’s no difficult tech knowledge required!) Listen and learn the most vital part of a high-converting email marketing campaign.
MENTIONED IN THIS EPISODE: Conversation with a business buddy comes to you inbox every week >> GET THE NEWSLETTER
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 60 | From Promo to Primary: How to Get Emails Out of the Promotions Tab | 30 juil. 2024 | 00:10:03 | |
Have you noticed that sometimes your email marketing messages are getting sent to the promotions tab in Google inboxes? One-third of the world’s email users have a Gmail account, so it’s important to try your best to stay out of the promotions tab (where messages are often ignored) and get back into the Primary tab. But how? In today’s episode, we’ll look at the factors that the algorithm uses to determine how Google categorizes your email messages and what you can do to move from Promotions to Primary.
MENTIONED IN THIS EPISODE: COMING SOON!!! 🤗 There’s a way where you can know exactly what to do to get copy that converts, and it’s coming soon! ➡️ ➡️ CLICK HERE TO BE THE FIRST TO KNOW!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 59 | How to Provide Value in Email Marketing –No Freebie Required! | 23 juil. 2024 | 00:08:31 | |
Are you tired of the constant pressure to create content for your email list? Are you afraid readers will unsubscribe if you don’t provide a freebie inside every email?
If you've ever wondered how to keep your audience engaged and deliver real value through your words and community-building efforts, this episode is for you.
Key takeaways
Invite me into your inbox! ➡️ Join my newsletter posse HERE
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 58 | 10 Best Business Books to Add to Your Summer Reading List | 16 juil. 2024 | 00:10:26 | |
I love nothing better than sharing a good book recommendation, and today I’m sharing 10 of the best business books that can transform your approach to sales, high-converting copywriting, and brand messaging. Whether you're a seasoned entrepreneur or just starting out, these reads offer practical business-building advice and invaluable insights into the psychology behind effective marketing strategies. Listen in to find out why I recommend these books and why you should read them, too!
If you read these or any others this summer, don’t forget to share on Instagram and tag me @meganwisdomwrites!
Invite me into your inbox! ➡️ Join my newsletter posse HERE
Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 57 | Scared to Pay for Ads? 7 Ways to Grow Your Email List for Free | 09 juil. 2024 | 00:11:05 | |
Email marketing is a powerful tool to make sales for your online business, so growing that list should be a priority for every online business owner. But paying for ads can be a risky investment that many solopreneurs aren’t willing to make in the early stages of business growth. What if I told you there is a way to grow your list without spending a dime on ad spend? There’s not just ONE but SEVEN ways to increase the number of contacts on your email list for free. Listen to the episode to learn more!
Mentioned in this episode:
📧READY FOR FULL SERVICE EMAIL MARKETING? More info HERE!
EP 41 | How to Write Emails That People Actually Want to Read - Courtney Talley of Salesgirl Social
Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 56 | The #1 Sales Page Mistake That Can Kill Conversion Rates | 02 juil. 2024 | 00:08:54 | |
Is your sales page turning visitors into paying customers or scaring them away? In this episode of Copy That Converts, we’re taking a look at the sales pages and uncover a critical mistake that could be sabotaging your conversion rates. But here's the thing: it's probably not what you think! We'll explore the surprising culprit behind low conversions and show you how to identify it in your own sales pages. Why are Sales Pages Important? Sales pages are the cornerstone of your online sales funnel. They're the dedicated space where you present your offer, highlight its benefits, and convince potential customers to take the plunge. A well-crafted sales page can be the difference between a thriving business and one struggling to gain traction. Tune in to discover:
Need help with your sales page? Pick one!
Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips | |||
| EP 55 | Want People to Buy? Try These Sales Tactics | 18 juin 2024 | 00:10:10 | |
Are you struggling to get people to buy your products or services through email marketing? Be sure to tune in to this episode of Copy That Converts for tactics you can use to help close the sale. Instead of blasting sales messages into an inbox every day, try these kinder, gentler (but effective!) tactics instead:
MENTIONED IN THIS EPISODE:
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips | |||
| 54 | Busting 4 Myths About Storytelling in Email Marketing | 11 juin 2024 | 00:10:35 | |
Today, I’m debunking 4 common myths about storytelling in email marketing. Spoiler alert: Storytelling is crucial for higher conversions! If you want to stand out and make more sales, give this one a listen.
Here are the 4 myths we’ll be discussing on today’s episode:
MENTIONED IN THIS EPISODE: 🌟 Ready to level up your email marketing with storytelling? Or simply want to learn how to write copy that converts? Big opportunity coming sono! CLICK & BE THE FIRST TO KNOW!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips | |||
| EP 53 | How Long Form Content Helped Grow My Email List & Business - MY PODCAST ANNIVERSARY! | 04 juin 2024 | 00:09:00 | |
Exciting news - It's my one year podcasting anniversary! 🥳 In this special episode, I share what I've learned about long-form content and how it can help grow your email list and business. Plus, there are prizes to be won!! I’m sharing what I’ve seen using podcasting as the primary long form content and traffic source for my business. Is it worth it? Is it easy? Tune in to find out! To celebrate, I'm giving away my favorite new tumbler and a free email audit. Want to win? Do this: 1️⃣ Leave a review on Apple iTunes and send me a screenshot on Instagram @meganwisdomwrites 2️⃣ Like and share the podcast anniversary post on Instagram for an extra entry >> Winners will be announced on June 9, 2024.
MENTIONED IN THIS EPISODE: Stefanie Gass, my personal podcast coach, is hosting a FREE 1-hour on Wednesday, June 19: How to Grow Your Online Business in Only 2 Hours Per Week
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips | |||
| EP 52 | Is It Time to Hire a Copywriter? Key Questions to Find the Best Match for Your Business | 28 mai 2024 | 00:08:59 | |
Are you feeling overwhelmed with writing copy for your business? Or maybe your current copy isn't converting as you hoped? It might be time to consider outsourcing your copywriting. In this episode, not only will we talk about when to outsource, but you'll also learn how to find the right copywriter for your business. Key traits include:
Even if you are just getting started on your business journey, this episode will help you recognize when to outsource and where to get started when it's time to make a hire. After all, conversion copywriters are trained to enhance your marketing strategy and boost your brand's success–that’s what you really want, right?
Connect with Megan Wisdom Copywriting:
⭐️Looking for a full-service email marketing solution? CLICK HERE for more info! ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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| EP 51 | QUICK TIPS SERIES #6: Build a Better Email List with This One Action | 21 mai 2024 | 00:06:37 | |
Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.
The final quick tip episode is here, and we're diving into the controversial topic of double opt-ins for higher quality leads on your email list. Let's talk about the pros and cons…
The pros of double opt-ins are higher engagement, reduced spam complaints, and more genuine interest from subscribers. But some people find the double opt-in process tedious. Anything that requires more steps comes with a risk of the client abandoning action. Is it worth it? Let’s find out…
This week’s homework: Evaluate your current opt-in methods. Consider switching one to a double opt-in and track the results.
MENTIONED IN THIS EPISODE: Looking for a full-service email marketing solution? CLICK HERE for more info! Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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