Explorez tous les épisodes du podcast Copy And
| Titre | Date | Durée | |
|---|---|---|---|
| Intro to Copy And | 19 Sep 2025 | 00:00:48 | |
Welcome to Copy AND, the marketing podcast where service providers see how the 'copy' piece of the marketing puzzle fits into their business. I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career. Listen in to write copy that sounds like you, but converts BETTER. Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here. | |||
| 3. Sales Psychology and How To Write Copy That Converts | 22 Sep 2025 | 00:19:45 | |
Sales psychology is about understanding what motivates YOUR audience, reflecting their desires back in their own words, and clearly offering the solution they’re already looking for. When you sell using positive psychology, you stop sounding “salesy” and start sounding like the trusted guide they’ve been waiting for. Resources Mentioned
Connect with me here: To view this episode with subtitles, visit my YouTube channel here Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here. | |||
| 2. Copy vs Content | 22 Sep 2025 | 00:07:33 | |
Copy and Content are NOT created equal… and it matters, both when writing and hiring out a service provider. In this episode, I break down the key differences, where they overlap, and how to know whether you need a content writer or a copywriter to hit your business goals.
Connect with me here:
Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here. | |||
| 1. Welcome to Copy And | 22 Sep 2025 | 00:08:04 | |
In this kickoff episode of Copy And, I (Sam Burmeister) pull back the curtain on how I went from an Iowa kid with a sales internship, to climbing the corporate Tech Sales ladder, to quitting my job from a beach in Vietnam (yes, really) and starting Nomad Copy Agency.
Connect with me here: To view this episode with subtitles, visit my YouTube channel here Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here. | |||
| 4. The Problem With Pain Point Marketing in Your Copy (and How to Fix It) | 29 Sep 2025 | 00:15:29 | |
Real talk: Your people want to hear about their potential, not their pain. Not sure how to do that? Listen to this episode of Copy And, where I'll dig in to:
Resources Mentioned:
Connect with me here: To view this episode with subtitles, visit my YouTube channel here Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here. | |||
| 7. How to Write Attention Grabbing Headlines That Will Make Your Sales Page Convert | 20 Oct 2025 | 00:11:20 | |
Your headlines make or break your sales page. You need to learn how to write scroll-stopping hooks that make navigating your sales page or website efficient for the reader - and make it super easy for them to buy from you! In this episode of Copy And, Sam digs into one of the most powerful parts of any sales page: the headlines. She explains why generic lines like “Introducing…” kill conversions, how to use client language and transformation to create stronger hooks, and shares a real client example of rewriting headlines for maximum impact. If your sales page isn’t selling, this is where to start. Resources Mentioned:
Connect with me here: To view this episode with subtitles, visit my YouTube channel here Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here. | |||
| 6. What Goes Into a High Converting Sales Page (and What to Leave Out) | 13 Oct 2025 | 00:20:14 | |
In this episode of Copy And, Sam kicks off a four-part series on writing high-converting sales pages. For this intro episode, she does an overview of what belongs on a sales page (and what doesn’t), why templates can lead you astray, and how to tailor content length based on your offer’s price point. From $0 freebies to high-ticket services, Sam explains the core structure every page needs and how to adjust for different buyer types—skimmers, fact-finders, and everyone in between. The big takeaway? Keep your page focused on transformation, keep asking for the sale, and write for what your audience actually needs to hear.. Resources Mentioned:
Connect with me here: To view this episode with subtitles, visit my YouTube channel here Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here. | |||
| 5. Offer Not Selling? You’re Probably Missing This in Your Messaging | 06 Oct 2025 | 00:09:38 | |
Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here. | |||
| 9. How to Write High-Converting CTAs That People Want to Click | 03 Nov 2025 | 00:16:42 | |
In this episode of Copy And, Sam discusses the strategic importance of Calls to Action (CTAs) on sales pages and other marketing materials. As a seasoned copywriter and sales psychology expert, Sam explains what CTAs are, why they matter, and how to craft them effectively for maximum impact. She emphasizes the importance of placing CTAs prominently and making them visually appealing. Sam also provides actionable insights into using verbs and transformational language in CTAs to encourage conversions. Tune in to learn tips on copywriting, design, and the psychology behind compelling CTAs, and don't forget to grab the Clickable AF CTAs resource from the show notes. 00:00 Introduction to CTAs 00:42 Understanding the Importance of CTAs 02:01 Common Mistakes with CTAs 03:43 Defining a Call to Action 04:47 Crafting Effective CTA Copy 08:03 Designing Clickable CTAs 10:37 Recap and Additional Tips 11:38 Bonus Tips for Email CTAs 12:38 Conclusion and What's Next
Connect with me here: To view this episode with subtitles, visit my YouTube channel here
Morgan's Stand Out Brand Strategy Session can be found at www.spechtand.co/stand-out-brand-strategy-session. Use code NOMAD for $200 off. Sheri Moise's quiz can be found at sherimoise.com/quiz Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here. | |||
| 8. Want people to stay on your sales page longer? Create an Above The Fold that SELLS | 27 Oct 2025 | 00:15:12 | |
Think of your sales page like a newspaper stand. What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down the best practices for above the fold copy so you can write hero copy that hooks your reader, builds trust, and drives action in 40 words or less. Whether you’re writing a sales page, opt-in page, or full website, these above-the-fold tips are essential for making sure your most valuable real estate actually works for you.
RESOURCES:
Morgan's Stand Out Brand Strategy Session can be found at www.spechtand.co/stand-out-brand-strategy-session. Use code NOMAD for $200 off. Sheri Moise's quiz can be found at sherimoise.com/quiz Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here. | |||