Explorez tous les épisodes du podcast Copy And
| Titre | Date | Durée | |
|---|---|---|---|
| 12. How Copy and Design Impact Sales Page Conversions (3 Design Experts Weigh In) | 24 Nov 2025 | 00:13:32 | |
Do pretty sales pages actually convert? In this episode, I’m joined by Emily Reagan, Morgan Specht, and Shannon Pruitt to unpack how copy and design really work together to make your sales page convert. Each of these designers and strategists has worked on hundreds of websites and sales pages, and they all see the same mistake repeated over and over again: prioritizing aesthetics before clarity. We dig into why “making it prettier” doesn’t fix conversion issues. Key Points Covered in This Episode
Connect with Morgan Specht: Connect with Shannon Pruitt: Connect with Emily Reagan: Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 11. How to Hire a Copywriter (And When a VIP Day Makes Sense) | 17 Nov 2025 | 00:12:41 | |
Hiring a copywriter can feel like comparing apples to oranges — one charges hourly, one offers retainers, another sells VIP Days, and somehow they all call themselves “copywriters.” So… where do you even start? In this episode, I break down how to hire a copywriter without losing your mind, what actually matters when comparing options, and when a VIP Day makes more sense than a long-term project or retainer. If you want copy that sells (and sounds like you), this episode will save you time, money, and a lot of second-guessing. What You’ll Learn:
Resources Mentioned:
Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 2. Content vs Copy: What’s the Difference (and Which One Your Business Actually Needs) | 22 Sep 2025 | 00:07:33 | |
Most business owners can write. But writing words on a page isn’t the same thing as writing words that sell. In this episode, I’m breaking down the real difference between content and copy, where they overlap, and how to know which one you actually need to hit your business goals (and stop guessing). Key points I cover in this episode:
Resources mentioned: Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 1. Welcome to Copy And: A Podcast for Copy that Converts BETTER | 22 Sep 2025 | 00:08:04 | |
Welcome to Copy And — THE marketing podcast where copywriting isn’t an afterthought, it’s the foundation. I'm your host and copy guide, Sam Burmeister. In this kickoff episode, I’m pulling back the curtain on my path from an Iowa kid with a sales internship, to climbing the corporate tech sales ladder, to quitting my job from a beach in Vietnam (yes, really) and starting Nomad Copy Agency. I’m sharing how sales psychology, buyer behavior, and real-world experience shaped the way I approach copywriting today. Tune in for real talk about sales pages, ethical urgency, AI in copywriting, the role of design, and guest experts who’ll drop insights you can actually use if you’re an online service provider who wants to write copy that converts. In This Episode, You’ll Hear:
Resources mentioned: Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| Intro to Copy And | 19 Sep 2025 | 00:00:48 | |
Welcome to Copy AND, the marketing podcast where service providers see how the 'copy' piece of the marketing puzzle fits into their business. I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career. Listen in to write copy that sounds like you, but converts BETTER. Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 10. How I Became a Digital Nomad Copywriter | 10 Nov 2025 | 00:12:20 | |
Curious about pursuing a digital nomad freelancing lifestyle? Tune in for a candid look at my approach to combining work and travel. I’m sharing my journey from corporate sales to copywriting from 78 countries, how I balance working 20-30 hours a week while traveling the world, and what shaped my approach to sales, copy, and client work along the way. Key Points Covered in This Episode:
Resources Mentioned:
Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 9. How to Write High-Converting CTAs That People Want to Click | 03 Nov 2025 | 00:15:08 | |
How to Write Sales Pages Part 4 If your sales page visitors don’t know where to click (or don’t want to), they’re not buying. In this episode of Copy And, I’m breaking down why calls to action matter so much, where most service providers go wrong, and how to write CTAs that feel clear, compelling, and easy to say yes to. Key Points Covered in This Episode:
Resources Mentioned
Catch up on the whole series here: Part 1 - Sales Page Best Practices SPONSORED BY:
Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 8. Writing Above the Fold Sales Page Copy That Converts | 27 Oct 2025 | 00:13:38 | |
How to Write Sales Pages Part 3 Think of your sales page like a newspaper stand. What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down how to write above the fold sales page copy so you can hook your reader, build trust, and drive action in 40 words or less. Whether you’re writing a sales page, opt-in page, or full website, these above the fold tips are essential for making sure your most valuable real estate actually works for you. Key Points Covered in This Episode:
Resources Mentioned:
Catch up on the whole series here: Part 1 - Sales Page Best Practices Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 7. How to Write Attention-Grabbing Sales Page Headlines That Convert | 20 Oct 2025 | 00:11:20 | |
How to Write Sales Pages Part 2 Your headlines make or break your sales page. They’re what help readers navigate your page quickly, understand what you’re offering, and decide whether it’s worth sticking around — and buying. In this episode of Copy And, I dig into one of the most powerful parts of any sales page: the headlines. If your sales page isn’t converting, this is one of the first places I look. I’ll show you how to write scroll-stopping headlines that guide your reader, highlight transformation, and make it easier for the right people to say yes. Key Points Covered in This Episode:
Resources Mentioned: Catch up on the whole series here: Part 1 - Sales Page Best Practices Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 6. What Goes Into a High-Converting Sales Page (and What to Leave Out) | 13 Oct 2025 | 00:20:14 | |
How to Write Sales Pages Part 1 In this episode of Copy And, I kick off a four-part series on writing high-converting sales pages. I’m breaking down what actually belongs on a sales page (and what doesn’t). From free offers to high-ticket services, I walk through the core structure every sales page needs and how to write for different buyer types. The goal is simple: write what your audience actually needs to hear. Key Points Covered in This Episode:
Resources Mentioned: Catch up on the whole series here: Part 1 - Sales Page Best Practices Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 5. Why Your Offer Isn’t Selling: Signs You’re Too Close to Your Messaging | 06 Oct 2025 | 00:09:38 | |
If your offer isn’t selling the way you expected, your messaging may be working against you. In this episode of Copy And, I’m breaking down the subtle clarity gaps that show up when you’ve been too deep in your own copy for too long. You’ll learn the most common signs that you’ve lost the plot on your core message (like rambling pitches and endless tweaks) and simple ways to step back and regain clarity. Clear copy beats clever copy every time. Key points covered in this episode:
Resources Mentioned:
Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 4. The Problem With Pain Point Marketing in Your Copy (and How to Fix It) | 29 Sep 2025 | 00:15:29 | |
Pain-point-heavy copy has been the default in online marketing for years, but it can leave your audience feeling stuck instead of inspired. Your people want to hear about their potential, not their pain. In this episode, I talk through why leading with pain falls flat, how sales psychology supports writing for potential, and how to shift your copy toward transformation without losing clarity or conversions. Key points covered in this episode:
Resources Mentioned:
Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 3. Sales Psychology for Copywriting: How to Write Copy That Converts | 22 Sep 2025 | 00:19:45 | |
If writing copy for your own business feels uncomfortably pushy, it's usually a psychology problem. When you understand what actually moves buyers to say yes, you stop forcing persuasion and start reflecting what your audience already wants to hear. Resources Mentioned
Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 13. Beat the Trust Recession with Copy That Connects with Buyers | 01 Dec 2025 | 00:18:43 | |
Everyone’s talking about a trust recession, but fewer people are talking about what actually rebuilds trust in a skeptical market. In this episode, I break down what the trust recession really is, how we got here, and how service-based businesses can create a trust renaissance using human-first, psychology-backed copy. If sales feel slower, buyers need more reassurance, or your audience seems harder to move, this episode shows you exactly how to rebuild trust and increase conversions in a changed marketplace. Key Points Covered in This Episode:
Resources Mentioned:
Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 17. 3 Key Sections to Add to Your Sales Page in 2026 | 29 Dec 2025 | 00:18:39 | |
Every service provider has a sales page – but is yours selling? If not, I’ll walk you through the three key areas that you can edit to build trust and connection with your audience. Key Points Covered in This Episode:
Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 16. Should Service Providers Put Pricing On Their Sales Pages? | 22 Dec 2025 | 00:14:44 | |
Pricing is a trust indicator. If you're working to build trust in 2026 (and sell more!), tune in to hear the opinions of three business coaches and strategists. Connect with Candice Coppola: Connect with Ceels Lockley: Connect with Renee Bowen: Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 15. Copy On Demand: Behind the Scenes & What Clients Are Saying | 15 Dec 2025 | 00:15:57 | |
Thinking about joining Copy On Demand? When you join, you will:
In this episode of Copy And, I dig into what my clients tell me about Copy On Demand. We discuss why they joined, why they stay, and the biggest wins they've gotten while being a member. Have questions about how to write copy that sounds like you but converts better? or Email me at samantha@nomadcopyagency.com Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 14. What NEEDS To Go In Your Copy (and What to Leave Out) | 08 Dec 2025 | 00:16:45 | |
In this episode, I break down why “I don’t know what to write” usually means “I’m disconnected from my audience’s language,” and how to fix that with simple, sustainable practices that make your copy sound like you and convert better. You’ll learn how to use client voice to fuel your content, how to gather the right feedback at every point in your customer journey, and how to turn that language into copy that builds trust, connection, and sales. We cover the practical side of collecting feedback, the psychology behind why your audience’s words work better than templates, and real examples from accountants, ops coordinators, and service providers who transformed their messaging by speaking the way their clients actually think. By the end, you’ll know exactly what to write the next time you feel stuck — because your clients have already given you the words. Resources Mentioned: Copy On Demand: https://nomadcopyagency.com/copyondemand Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 18. How To Talk About Money On Your Sales Page | 05 Jan 2026 | 00:14:23 | |
Talking about money is taboo – but people need to know how much they’re spending on a sales page! This episode covers how to talk about pricing while signaling your business’s trustworthiness, even when the answer to, “How much does it cost to work with you?” is, “It depends.”. Key Points Covered in This Episode:
Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 20. Reengaging an Abandoned Email List | 19 Jan 2026 | 00:09:58 | |
In this episode I talk about what to do when coming back to an abandoned email list. We abandon our lists for myriad reasons, both good and bad: parental leave, burnout, etc. But it's YOUR list. You can come back to it. But how you comes back, too. Listen in to hear my favorite ways to reengage your list. Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 19. How AI Is Messing With Your Sales | 12 Jan 2026 | 00:10:36 | |
I don’t hate AI – far from it! AI helps me edit this podcast, tells me the weather each morning, and even helps me plan my travels. However, it doesn’t do most of us any favors when trying to connect with real humans on our sales pages. In this episode of Copy And, I talk about the ups & downs of AI storytelling, and what you can do to edit what AI writes, or write your own sales copy in alignment with how people actually think.
Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 25. Welcome Email Sequence Copy - Funnels 101 | 23 Feb 2026 | 00:20:57 | |
Samantha writes dozens of welcome sequences each year, either for or with her clients. In this episode, she breaks down exactly what goes into the first 4 emails of your welcome sequence, and gives two super helpful resources when creating your own! To submit a Copy Confession, click here.
Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 24. Checkout Page Copy Essentials and Upgrades - Funnels 101 | 16 Feb 2026 | 00:09:08 | |
Samantha continues her Funnels 101 series by breaking down one of the most critical and underestimated pieces of copy in any funnel: the checkout page. Checkout pages are where a buyer is seconds away from handing over their credit card, which makes this page less about persuasion and more about clarity, trust, and momentum. Samantha explains why checkout pages should avoid excess copy, distraction, or confusion, and instead focus on reinforcing that the buyer is in the right place making the right decision. She walks through the non-negotiable elements every checkout page needs, including clearly restating what the buyer is purchasing, reinforcing the value and intended transformation, and making pricing and payment options fully transparent. Trust signals, such as secure checkout indicators and testimonials, are also discussed as subtle but powerful confidence builders at this stage. The episode also explores how checkout pages can increase average order value through thoughtful order bumps and VIP upgrades. Samantha explains how to position add-ons that naturally support the buyer’s next step, without disrupting the checkout experience or feeling out of alignment with the original offer. Finally, she emphasizes the importance of mobile optimization and technical ease, noting that a clunky checkout process can signal a messy client experience overall. This episode is a must-listen for service providers and digital product sellers who want to improve conversions without rewriting their entire funnel, simply by optimizing the page where decisions are finalized. Check out the Pricing Episode (Episode 17) here Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 23: Thank You Pages & Tripwires - Funnels 101 | 09 Feb 2026 | 00:09:27 | |
Your thank you page might be one of the most overlooked pieces of copy in your entire business, and might be leaving sales on the table. In this episode of Funnels 101, I’m breaking down why your thank you page isn’t just a polite confirmation, it’s a powerful moment of trust and momentum. This page shows up right after someone opts in or buys, when belief in you is at its highest. What you do with that moment matters. I walk through how to turn a simple thank you page into a strategic transition point that builds relationships, keeps energy moving, and makes the next step feel inevitable. We’ll talk about simple next actions you can guide people toward, how to learn more about your audience while they’re engaged, and why thank you pages are an ideal place for high-converting tripwires. If your thank you page currently says “Thanks, check your inbox,” this episode will show you how to transform it into a quiet but effective sales asset. Next up in the series, we’ll dive into checkout pages and how small tweaks there can dramatically increase your average order value. Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 22. Opt-in Page Copy - Funnels 101 | 02 Feb 2026 | 00:10:19 | |
Today, we’re heading to the very top of the funnel and talking about opt-in pages, what they’re actually for, and how to make sure they’re doing their job. I’ve been in marketing long enough to work inside thousands of funnels, from Fortune 100 companies to my own six-figure business to the funnels I build for clients today. And while the tactics change, the structure stays the same: attract, educate, sell. Your opt-in page is the bridge between attraction and education. It’s designed to move someone from problem unaware to problem aware and earn enough trust that they’re ready to hear more from you. In this episode, I break down what belongs on an opt-in page, what’s non-negotiable, when to add extra sections, and how to keep the entire experience frictionless. Next week, we’ll talk about thank you pages and why they might be the most overlooked sales asset in your funnel. Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 21. How Funnels Work In Small Businesses - Funnels 101 | 26 Jan 2026 | 00:11:16 | |
I'm going back to basics with this one because honestly, I felt confused about funnels earlier this year and figured I wasn't the only one. After being talked off the ledge by a few biz besties, I'm discussing the basics of funnels including:
In the next few episodes, I'll break down each stage of the funnel so that you can write your copy while you listen along! Class is in session, you comin'? Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 40. Copy Your Onboarding Might Be Missing | 08 Jun 2026 | 00:16:42 | |
In this episode, Samantha digs into one of the most overlooked areas in a service-based business: onboarding copy. Most business owners pour energy into attracting new leads, but let the experience go flat the moment someone fills out a contact form. This episode walks through the full client journey, from that first inquiry to kickoff, and shows exactly where nurture emails and branded copy can keep people warm, excited, and moving forward. Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 39. How to Increase Your Webinar Show-Up Rate | 01 Jun 2026 | 00:14:26 | |
Your webinar show-up rate has less to do with your audience size and more to do with your copy. In this episode, Samantha digs into why people register for webinars, never show up, and why sending one generic confirmation email is leaving money on the table. She shares the five core show-up emails she writes for her clients, the best practices behind each one, and what the research actually says about attendance rates, live conversions, and calendar adds. Get the webinar show up email templates here Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 30. The Most Common Copywriting Mistakes in Q1 2026 | 30 Mar 2026 | 00:26:27 | |
In this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she hosted just for them. Real talk: if her members are asking it, you're probably thinking it too. So she's bringing it to the podcast. This episode covers nurture emails, freebie copy, and the sales page vs. checkout page confusion that came up after her Funnels 101 series. Samantha breaks each one down with her signature blend of specifics, story, and zero patience for vague advice. What You'll Learn:
Resources Mentioned:
Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 29. Edu-selling: Sales That Feel Darn Good | 23 Mar 2026 | 00:17:15 | |
This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps your sales calls close faster. And, on a more personal note, I tell a few stories about things I bought that felt really icky - like the time I got got by a $6,000 coaching program I had no business buying (and only made $100 from what I learned in it lol). This is a 'good, bad, and ugly' episode that you'll want to take notes on! Key points covered in episode:
Additional resources mentioned: Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 28. Copy And Confidence Goals for 2026 | 16 Mar 2026 | 00:13:31 | |
Sam is a nomad and a copywriter- which means that she lives a lot of life when she isn't writing high-converting copy. In this episode, she gives you a peek behind the curtain at her behind the scenes life goals for this year. Hear what's really on her bingo card in this episode! Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 27. What Copy Goes in Ads - Funnels 101 | 09 Mar 2026 | 00:09:24 | |
This week, Samantha hands the mic to Melissa Litchfield of Litchfield Media. Melissa is an expert in Facebook and other Meta ads, and helps her clients get exponential ROAS (Return On Ad Spend). Melissa digs in to what copy goes where in your ads so that you can write high-converting ads that sound like you, but convert better. You can find Melissa and Litchfield media: Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 26. What to Write In Your Nurture Emails - Funnels 101 | 02 Mar 2026 | 00:16:22 | |
In this episode of Copy And, Samantha moves into the next level of her Funnels 101 series by breaking down one of the most important—but most misunderstood—parts of email marketing: nurture emails. Nurture emails are the messages sent outside of launches or promotions to keep an email list engaged, warm, and ready to buy. Samantha explains why nurture emails are essential for maintaining trust, improving deliverability, and ensuring that future sales don’t feel abrupt or forced. She introduces a simple framework for writing nurture emails when inspiration feels nonexistent. Instead of overthinking storytelling, Samantha encourages business owners to focus on five core angles: who they help, what they offer, where and when their audience is in life or business, and why their work matters. Each email only needs to answer one of these questions clearly and intentionally. The episode also covers how storytelling naturally fits into nurture emails using a problem–decision–outcome structure, making emails easier to write and more relatable to readers. Samantha emphasizes that nurture emails are not anti-sales. In fact, consistently positioning offers inside nurture content makes future conversions easier and more natural. Finally, she explains how nurture emails keep brands top of mind, even when subscribers aren’t ready to buy immediately. While every email won’t generate revenue, consistent nurture emails ensure that when the timing is right, the reader knows exactly who to turn to. This episode is essential listening for service providers and creators who want to sell more without relying solely on launches. Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 38. How to get people to click on your emails and sales pages | 25 May 2026 | 00:12:34 | |
In this episode, Samantha breaks down calls to action from every angle: what they are, where they go, what they should say, and why most people are setting them up wrong. CTAs show up in every single piece of copy you publish, so getting them right isn't optional — it's the difference between a website that converts and one that just sits there looking pretty. Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 37. Copy, SEO, and a DIY Website Overhaul | 18 May 2026 | 00:14:14 | |
In this episode, Samantha shares what happened when she sat down with a friend and fellow local business owner to overhaul a DIY website that was costing her bookings. What started as a casual favor turned into a masterclass in what most small business owners get wrong when they build their own Squarespace site — and how to fix it without blowing a budget or hiring a full agency. Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 36. Retain more clients in your DFY services, membership, and digital products | 11 May 2026 | 00:19:11 | |
In this episode, Samantha digs into one of the most underutilized sales strategies in the online business world: retention. If you're spending all your energy chasing new clients while your existing ones quietly slip away, this episode is for you. Samantha covers the copy and strategy moves that keep clients in your membership, coming back for your products, and hiring you again for done-for-you work — because former buyers are 67% more likely to purchase again than a brand-new lead. Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 35. Always Be Selling - 7 sneaky places to add copy and make more sales | 04 May 2026 | 00:16:24 | |
In this episode, Samantha discusses all the places you're not using copy to sell — and how to fix that without writing a single extra sales page. Think of it as an audit of the real estate you already own but aren't monetizing: your email signature, your website's header and footer, your post-sale email sequence, your freebie, your slides, and even the videos you're already sending out. This one is practical, fast, and full of things you can implement today. Sales isn't a four-letter word here. If you're a business owner, you're here to sell — and Samantha walks through exactly how to make that happen with micro-copy that works in the background so you don't have to hustle harder. Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 34. Copy Chats - How Breanna Owen Uses Human Design To Write Copy | 27 Apr 2026 | 00:36:37 | |
In this episode, Samantha sits down with Breanna Owen of Owen Your Mark for a candid conversation about what separates two copywriters who write emails for a living. Breanna uses human design theory to inform the emails she writes, eliminating the guesswork of which messaging strategies will feel good and convert for each business owner. Samantha brings the sales psychology and launch strategy angle, and together they dig into what it looks like when two copywriters geek out about the stuff most business owners don't even know to ask about. This one started as a Voxer thread and turned into a full episode. Worth it. Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 33. What Are Copy VIP Days, And When Are They Better than Copy Projects? | 20 Apr 2026 | 00:17:13 | |
In this episode, Samantha breaks down her favorite way to work with clients: the copywriting VIP day. If you've ever wondered what done-in-a-day copywriting actually looks like (and whether it's right for you), this one's for you! Samantha walks through what she can realistically accomplish in a single seven-hour writing day, including a full website, a high-converting sales page, or a core set of launch emails. She also gets honest about what a VIP day isn't built for, so you can figure out whether this format or a longer project is the better fit before you reach out. This episode doubles as a behind-the-scenes look at how Samantha structures client work, complete with client results. Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 32. The Ultimate Launch Email Guide | 13 Apr 2026 | 00:33:14 | |
In this episode, Samantha breaks down every category of launch emails you need to send for a successful launch — not just the sales emails everyone thinks of, but the full picture across seven categories and 40+ touchpoints. (yeah, that's a LOT of emails!) She's been writing launch copy for seven years and over a hundred launches, and the most common gap she sees is service providers who treat "launch emails" like it's just the five-day open cart sequence. It's not. If you've ever finished a launch feeling like you could've sold more but you can't put your finger on why you didn't, this episode is probably what you were missing. Other resources mentioned in this episode:
Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||
| 31. How to Give Your Service Provider Feedback | 06 Apr 2026 | 00:11:47 | |
In this episode, Samantha discusses something that's been (spicily!) making the rounds in service provider circles: clients giving feedback that was clearly generated by AI. A friend vented to her on Voxer, Samantha took it to Threads (see the conversation here), and the responses confirmed two things: 1. Service providers DO NOT want AI-generated feedback and 2. They also realize that giving feedback isn't easy So instead of leaving it at the rant, she breaks down what good client feedback looks like and why it matters to the process of working with a copywriter, designer, or other service provider. This episode is for anyone who has ever hired a service provider and found themselves unsure how to respond to a deliverable, AND for service providers who want some additional language around AI & feedback. Giving feedback is a skill, and it's one worth developing. --- I mention Laura Rae Consulting in this episode - she has a depth of funnel building knowledge after nearly a decade with LeadPages. Highly recommend her friendship and expertise :) Connect with me: Nomad Copy Services → sales pages, emails, websites, and more. Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. | |||