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Explorez tous les épisodes du podcast Cooking Up Innovation

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TitreDateDurée
Soul Kitchen: Breathing New Life Into Instant Soup23 sept. 202600:43:18

In this episode, I sit down with Bella Acland, the founder of Soul Kitchen, to explore how a frustration with bland, uninspiring packet soup sparked a mission to reinvent a forgotten category. From two years of battling manufacturers for a clean-label recipe to landing a listing on Eurostar, Bella shares the real behind-the-scenes of building a veg-packed instant soup that's as nourishing as it is convenient.


Topics:

  • Bella's route into food and drink, from a zoology degree to wholesale sales
  • What Soul Kitchen is: veg-first, plant-based instant soups in recyclable paper sachets
  • The new Soul Kitchen+ functional range (high-protein greens; lion's mane mushroom with vitamins B12 and D)
  • Spotting the gap in a dated, low-quality instant soup category
  • Why "real veg" messaging worked better than "superfood" claims
  • Building bold flavour without added sugar and with low salt
  • From kitchen to factory: two years, three manufacturers and 12 tomato powder suppliers
  • Fighting for a clean label: minimum order quantities, margins and hearing "no" a lot
  • Balancing premium quality with affordability in a price-sensitive category
  • How NPD decisions get made: negative competitor reviews, TikTok trends and a WhatsApp customer panel
  • The unexpected office and desk-lunch occasion, plus outdoor and camping use
  • GLP-1, high protein and the nutrient-dense snacking opportunity
  • Expanding into just-add-hot-water meal pots to take on the pot noodle aisle
  • Where to sit in store: next to cup soup, ambient innovation and bone broth
  • From D2C to wholesale, independents, food service and a Eurostar listing
  • Advice for founders: solve a real problem, keep it simple, and let your hero product evolve


Connect with me on LinkedIn - ⁠www.linkedin.com/in/valentina-funaro-233688104⁠

Soul Kitchen

Website - ⁠https://www.wearesoulkitchen.com/

Instagram - ⁠https://www.instagram.com/wearesoulkitchen/

GoMatcha: 90 recipes, 2 years, 1 perfected matcha latte08 avr. 202500:49:30

In this episode, I sit down with Nina Penning, the founder of GoMatcha, to explore how a personal love for matcha sparked a bold leap into the beverage industry. From launching her brand to creating a ready-to-drink matcha latte, Nina shares the real behind-the-scenes of building a product that’s as meaningful as it is delicious.


Topics:

  • From Idea to Infusion – How Nina turned her passion for matcha into a brand
  • Building GoMatcha – Lessons from launching a DTC wellness brand
  • Creating the RTD Matcha Latte – Diving into the process of creating their newest RTD product launch
  • Sustainability & Sourcing – The importance of quality in Matcha
  • Nina’s Founder Journey – The highs, lows, and surprises along the way
  • What’s Next for GoMatcha? – Innovation, community, and growing the brand
  • Final Thoughts – Advice for aspiring founders


Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104

GoMatcha

Website - https://drinkgomatcha.com/

Instagram - https://www.instagram.com/drink_gomatcha/

Kumasi Drinks: Refreshing the cacao industry one squeeze at a time01 août 202401:10:08

In this episode I talk to Lars Gierveld who is the founder of Kumasi, a drink made from the pulp of the cacao fruit that would otherwise be discarded as a by product of chocolate production. Kumasi is about so much more than product innovation and their story showcases how there is still space for mission-led businesses to thrive within FMCG.

Topics:

  • ​Introduction to Lars
  • ​The making of the documentary
  • ​Working with Nestle
  • ​Discovering cocoa juice
  • ​Kumasi business model
  • ​Sourcing locations
  • ​The challenge of being first to market
  • ​The A to Z of making Kumasi
  • ​Branding, sampling and partnerships

Connect with me on LinkedIn - ⁠www.linkedin.com/in/valentina-funaro-233688104⁠

Kumasi

Documentary - https://vimeo.com/525553590/4ca705804b

Website - https://www.kumasi-drinks.nl/[⁠](https://www.fhirst.com/en-uk)

Instagram - https://www.instagram.com/kumasi_drinks/?hl=en[⁠](https://www.instagram.com/drinkfhirst/)

FHIRST: The art and science behind bottling billions of cultures 23 janv. 202400:56:50

In this episode I talk to Steven van Middelem who is the founder of FHIRST, a pioneering living soda with pre and probiotics. FHIRST is a true example of how science and taste have come together to create a product that is both delicious and improves your gut and immune health.

Topics:

  • Stevens’ career background
  • Creating the FHIRST soda
  • Why gut health is so popular
  • Why kombucha isn't necessarily the healthiest for your gut
  • The trials and errors of developing a first to market product
  • What are microorganisms and how do they work
  • How FHIRST ensure their soda remains active
  • The truth behind plant fibres
  • What all natural actually means
  • Choosing the right flavours for launch
  • Creating an impact with on-shelf packaging
  • Advice from a life-long career in the beverage industry

Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104

FHIRST

Website - https://www.fhirst.com/en-uk

Instagram - https://www.instagram.com/drinkfhirst/

The Tofoo Co: What the rainy day test says about your product23 oct. 202300:55:37

In this episode I talk to Lydia and Dave, owners of The Tofoo Co, who have been on a mission to turn tofu from drab to fab. The Tofoo Co creates one of the best selling tofus in the UK, using an age old method established by it’s original owner in 1999. Their unique journey into business ownership shows how you can turn a pre-existing business into a national success when you combine quality product with effective branding and positioning.


Topics:

  • How The Tofoo Co came to be
  • Consumer attitudes towards tofu
  • Why branding was critical
  • How to embrace tofu as a staple ingredient
  • Learning how to make handmade tofu
  • Manufacturing: Understanding the process and keeping it under control
  • Their approach to NPD & gathering consumer insight
  • How they have responded to a changing market


Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104


The Tofoo Co

Website - https://tofoo.co.uk/

Instagram - https://www.instagram.com/tofoo/?hl=en

Jnck Bakery: Baking the future of healthy snacking01 août 202300:39:21

In this episode I talk to Alex Brassill, the co-founder of Jnck Bakery who are creating indulgent freshly baked goods that carry zero guilt. Jnck Bakery are fusing age-old baking techniques with cutting-edge technology to create a cookie that has 90% less sugar than your average retail product, 10g of fibre and 8g of protein but still provides all the same comfort.


Topics:

  • From sports nutrition to cookies: The story behind Jnck Bakery
  • Making the UK happier and healthier: Their mission
  • How Jnck Bakery set themselves apart from other brands
  • The art of creating a cookie: How the Jnck cookie was created
  • How they ensure freshly baked and the benefits of a frozen supply chain
  • Inspiration behind the four flavours
  • How to approach product development in a start up environment
  • How their cookies are truly de-junked
  • Validating the product with consumers
  • Whats next for Jnck Bakery & where to find them


Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104


Jnck Bakery

Website - https://jnckbakery.co.uk/

Instagram - https://www.instagram.com/jnckbakery/?hl=en

Little's Coffee: The only coffee machine you’ll ever need is a spoon03 juil. 202301:11:18

In this episode I talk to Will Little, the managing director of Little’s Coffee, who are seeking to disrupt supermarket shelves with their flavoured coffee. Their product development journey explains why there are very few disruptor brands in the monopoly that is the instant coffee market, and why doing less, but better, is a winning strategy for a strong product line.


Topics:

  • California to Finland to the UK: The story behind Little’s Coffee
  • How Little’s are disrupting the consumer coffee shelf
  • The target consumer & changes in shopping habits
  • The product range: Now vs then
  • Coffee sourcing and traceability
  • The NPD process: New flavours, panels and wacky ideas
  • Packaging: The journey to plastic free & closing the loop with podback
  • Creating a team culture
  • Will’s top advice for creating a successful food brand


Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104


Little’s Coffee

Website - https://wearelittles.com/

Instagram - https://www.instagram.com/wearelittles/?hl=en

The Jolly Hog: Why product development is like an onion15 mai 202301:03:13

In this episode I talk to Max Kohn, one of the three brothers behind The Jolly Hog, a staple brand on UK retail shelves with their British, award-winning meat products. Their product development journey showcases how instinct, taste and a strong core identity can lay the foundations for a successful food business.


Topics:

  • How The Jolly Hog came to be: from rugby to retail
  • The sausage retail space once upon a time
  • The importance of upholding welfare
  • Creating a signature product & experimentation
  • Their approach to NPD & EPD: the onion & panelling
  • Where they find inspiration
  • Pigsty: Developing for restaurant
  • Branching into the world of publishing: the Pigs In Blankets Cookbook
  • How to win Great Taste awards
  • Branching out from pork
  • Encouraging innovation within your team


The Jolly Hog

Website - https://thejollyhog.com/

Instagram - https://www.instagram.com/thejollyhog/?hl=en

Cooking Up Innovation - Trailer11 avr. 202300:01:09

Do you love food? Are you curious about how food products are made? Do you ever wonder what your favourite food brands will launch next?


Those are all questions we'll be exploring on Cooking Up Innovation. Stay tuned and stay curious.

© My Podcast Data · Projet indépendant · Données issues d'Apple & Spotify