Explorez tous les épisodes du podcast Conversion Tracking Playbook
| Titre | Date | Durée | |
|---|---|---|---|
| Unpacking Checkout Extensibility: What Shopify's Changes Mean for Your Business | 17 Oct 2024 | 00:14:31 | |
Today, we're diving deep into the world of checkout extensibility, a hot topic that's been reshaping Shopify's checkout process for increased security. We'll explore how these changes impact tracking and what's necessary for a seamless transition. We will walk you through three critical takeaways: understanding the differences between checkout and thank-you page extensibility, the implications of Shopify's removal of checkout liquid, and moving your tracking scripts into Shopify's new web pixel system. | |||
| Customer Personas 101: How Customer Data is Enriched, Using AI to Analyze, and Benefits to Meta and Google | 03 Oct 2024 | 00:19:30 | |
Enriching customer data is becoming more critical for retail and eCommerce brands to help better personalize marketing messaging. Learn how personas are creating using a variety of data sources matching to customer keys, how millions of customers are analyzed across thousands of dimensions, and the benefits to key marketing channels. | |||
| CRO Learnings and Personalization Tips from Cotopaxi's Kirby Crook | 02 Apr 2024 | 00:43:08 | |
In this episode Brad Redding and Jon Cairo have Elevar Alum and now CRO lead at Cotopaxi, Kirby Crook, to talk all things CRO. We talk CRO brand vs agency differences, how Cotopaxi leverages 3 core customer feedback mechanisms throughout the year to drive insights across the business, tools and personalization, and we go through 2 Guess The Test examples from experiments that Kirby has executed with Cotopaxi.
Links Referenced: Elevar Summit ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| Measuring Beyond Facebook & Google, In-House Data Teams, and How The Paranoid Survive with Ron Jacobson @ Rockerbox | 28 Mar 2022 | 00:40:45 | |
Brad Redding (Connect on LinkedIn and Twitter) and Co-Founder & CEO of Rockerbox, Ron Jacobson (Connect on LinkedIn), go deep into the world off OTT, CTV, podcast, and other data & attribution lessons that brands like Rothys, FIGS, and other Rockerbox customers are solving for. Plus you'll learn what to think about when starting to move marketing budgets outside of Facebook and Google. Show Notes: ----- Links Referenced: Google Sheets Starter Pack from Rockerbox | |||
| 10 Things I Think About the GA4 and Universal Analytics Announcement from Google Analytics | 24 Mar 2022 | 00:21:59 | |
Brad Redding (Connect on LinkedIn and Twitter) shares 10 thoughts on the announcement of Universal Analytics sunsetting July 2023 and the world of GA4 taking over in Google Analytics for all businesses. Thoughts include:
https://www.getelevar.com/how-to/launch-google-analytics-4-shopify/ https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/ | |||
| Blending Survey & Analytics Data, Real-World Examples of Applying Attribution Insights w/Matt Bahr from EnquireLabs | 21 Mar 2022 | 00:38:59 | |
Brad Redding (Connect on LinkedIn and Twitter) and Matt Bahr (Connect on LinkedIn and Twitter) from EnquireLabs go deep into the data weeds on blending survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey data to shift marketing messaging that led to unanticipated growth. ----- | |||
| Why Brands Should Consider Sending Offline Conversions to Marketing Channels | 17 Mar 2022 | 00:09:56 | |
Brad Redding (Connect on LinkedIn and Twitter) talks about why there was a rush to use Offline Conversion API for Facebook, what other Offline Conversions to consider from Shopify channels, the potential future of purchase behavior happening outside of normal flow, and why you should consider sending these conversions to marketing channels via server-side APIs. ----- Show Notes: This is quick episode on: - Offline conversions API for Facebook post iOS ----- | |||
| Attribution Insights to Scale Top of Funnel & How To Holistically Approach Data Collection w/Austin Harrison @ Northbeam | 14 Mar 2022 | 00:34:47 | |
Brad Redding (Connect on LinkedIn and Twitter) and Austin Harrison (Connect on LinkedIn) from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data warehouse solutions. ----- Show Notes: ----- | |||
| Headless Shopify Websites: What Tracking Breaks, Why, and How to Fix It + Thoughts on Shopify's Hydrogen | 10 Mar 2022 | 00:42:55 | |
Brad Redding (Connect on LinkedIn and Twitter) and Elevar's Jon Cairo share the 10 most common tracking issues we see (and fix) on headless Shopify websites. Plus you'll learn how you can prevent these issues on your own headless website and what we see in the future of Shopify's Hydrogen framework. ----- Show Notes: | |||
| GTM Server-Side Container Benefits, Challenges, and Responsibilities | 07 Mar 2022 | 00:23:53 | |
Brad Redding (Connect on LinkedIn and Twitter) discusses the benefits, challenges, and responsibilities of owning and managing your own Google Tag Manager Server-Side container. Plus learn about server-side tracking alternatives to GTM. ----- Show Notes: ----- https://www.getelevar.com/guides/server-side-tagging/overview/ | |||
| 5 Event Tracking Growth Hacks for Subscription Brands to Improve Conversion Rate & Reduce Churn | 03 Mar 2022 | 00:18:29 | |
Brad Redding (Connect on LinkedIn and Twitter) shares 5 examples of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate). ----- Show Notes: (1:30) - Benchmark data on D2C subscriptions from ProfitWell ----- | |||
| Affiliate Conversion Tracking: How One Brand Almost Lost a $200K+/year Affiliate Due to Tracking Issues | 27 Feb 2022 | 00:16:32 | |
Brad Redding (Connect on LinkedIn and Twitter) shares how one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to implement your own server-side tracking for affiliate providers. ----- Show Notes: (1:00) - 2 reasons why I'm talking about this (+ the stats) ----- | |||
| Why Can’t All Tracking Move from Scripts to Server-Side to Improve Site Speed | 23 Feb 2022 | 00:31:27 | |
Brad Redding (Connect on LinkedIn and Twitter) and Thomas Slade (LinkedIn) discuss client-side vs server side tracking, user ID fingerprinting, and why why popular channels (e.g. TikTok, Snapchat, etc) and affiliates might not be ready for conversion API tracking (to help you reduce site speed). ----- Show Notes: ----- | |||
| 10 Ways to Enrich Your Customer List to Find Hidden Gems, Reduce Churn, and Maximize Profitability of Your Offers | 07 Mar 2024 | 00:28:11 | |
In this episode Brad Redding and Phillip Crow share 10 use cases of how to enrich and score your customer list to extract more incremental profit from your marketing efforts. Examples include finding hidden gems that appear like your best customers, identifying what retail locations have the highest density of customers that look like your best customers, calculating your TAM compared to your competition, identifying what channels are most likely to convert customers and when, when your best customers are competitor shopping, and more.
Links Referenced: ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 9 Trends to Start 2024: Meta Segmented Events, Shopify's Future in AI, Enhancing Zero Party Data, and More | 23 Feb 2024 | 00:22:53 | |
In this episode Brad Redding shares 9 trends that he's seeing to start the year. These trends are from customer conversations, support tickets, what's being talked about at various events, etc. Trends discussed include: Shopify's AI future, Meta segmented conversions, segmented zero party data collection, TikTok Shops (and whats next), and more Consent updates.
Links Referenced: Elevar Summit ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| Propensity Scoring 101 -- What It Is, Examples of Audience Activation, and What Data Goes Into Building These Models | 07 Feb 2024 | 00:29:05 | |
In this episode Brad Redding talks about the concept of Propensity Scoring -- what it is, how these models are built, the benefits to improving marketing ROI for brands, and a few real life examples. You already see flavors of this in your marketing tools today -- like Klaviyo's expected next order date on user profiles. Expect to see more of this in 2024.
Links Referenced: Elevar Changelog And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| Elevar Joins Forces With Buxton: An Interview on Why + What Problem We're Solving w/Buxton CEO Jim Swift | 17 Jan 2024 | 00:27:00 | |
In this episode Brad Redding, Founder & CEO of Elevar and Jim Swift, CEO of Buxton, discuss the acquisition and what this means for the world of D2C and Retail brands. You'll learn a bit about Buxton's history, the technology behind Buxton, and what it brings to Elevar's customers. Elevar + Buxton coming together creates an omnichannel powerhouse empowering brands to create exceptional customer journeys and implement true personalized 1:1 marketing strategies -- tune into this episode to hear Brad and Jim get into the weeds on how this future looks!
Links Referenced: FAQ on Acquisition for Elevar Customers Buxton And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| How To Segment Q4 Buyers to Enhance 2024 Marketing Efforts + Top 10 Remarketing Audiences + LTV Bidding with John Tucker @ CQL | 09 Jan 2024 | 00:39:12 | |
In this episode Brad Redding and Jon Cairo have John Tucker, a Senior Data Analyst at CQL, to share segmentation tips for your Q4 purchasers that should be considered in email and SMS flows, how to leverage these segments in your 2024 larger marketing campaigns, gotchas of Q4 year over year data analysis, and how to think about maximizing audiences across your marketing stack.
Links Referenced: CQL Website And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 4 Frameworks for Strategic Planning Going Into 2024 | 13 Dec 2023 | 00:31:56 | |
In this special episode Brad Redding, our Founder & CEO, shares 4 frameworks that you can use in your own 2024 forecasting. You'll learn about the L4 forecasting model and how this grounds reality, a 10 year -> 3 year -> 1 year strategic plan process, pre-loading your calendar for all of 2024 with your big rocks (including personal initiatives, too!), and a trick learned from David Cancel (Founder of Drift).
Links Referenced: Jesse Itzler Calendar And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| Privacy Updates: Google Consent Mode v2 + Shopify Consent Setting Updates + Firefox Auto Cookie Blocking | 06 Dec 2023 | 00:23:56 | |
In this episode Brad Redding will share recent updates from the last month in the world of privacy and compliance. The big announcement was Google Consent Mode v2 which has major implications for EEA/EU advertisers that you need to be aware of and make plans to update to. You'll also learn about the Firefox test in Germany that is auto-blocking all cookie consent banners auto-magically and what this may mean for future. Never a dull day in the world of tracking!
Links Referenced: Shopify Changelog And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 95% of Brands Are Under-Priced -- Learn Why + Post Holiday Campaign Ideas + Tracking Price Tests w/Drew Marconi | 21 Nov 2023 | 00:31:47 | |
Brad is joined by Drew Marconi, Co-Founder & CEO of Intelligems, to talk price optimization. You'll learn about some of the data and experiments that brands have run with Intelligems, why 95% have found better pricing packages, some creative BFCM campaign testing Drew is seeing brands perform, and how to continue pricing optimization through the end of year and into January.
Links Referenced: Elevar Summit session with Drew and Dylan (from Heatmap)
----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| How Much Traffic is iOS17 Impacting So Far + GA4 Reporting Quirks + Youtube Legal Fight in Europe | 16 Nov 2023 | 00:34:56 | |
Brad and Jon catch up on a variety of topics including GA4 reporting quirks to be aware during holiday analysis, views on our analysis done on iOS17 traffic so far, what we think big platforms really care about customer data wise, the YouTube Ad Blocker legal fight going on in Europe, and data pipelines.
Links Referenced: Purchase Event Grouping from Elevar
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| User Identity Matching: How Platforms Do It, Limitations, and Does Extending Help Campaign Performance | 18 Sep 2024 | 00:17:12 | |
Every platform, like Meta, Google, and Klaviyo, want (need) a way to identify new and returning users to help maximize the ROI on your campaign performance. Historically this was primarily done through cookies. But over the last several years there have been solutions, like Elevar and others, that have focused on helping these platforms extend their lookback window. Learn the nuances of how User IDs work and their impact on performance. | |||
| Crossroads of Privacy and Performance Marketing + Walled Gardens + Privacy Impact on Media with Mohammed Hedadji from Nodus | 03 Nov 2023 | 00:44:11 | |
Today's episode features Brad Redding and Mohammed Hedadji talking about the crossroads of privacy and performance marketing. In this episode you'll learn about anonymized data modeling & accessibility, the direction of SmartBidding and campaign consolidation in Paid Platforms, how marketing organizations should weigh their options when it comes to building the data infrastructure to support at-scale paid marketing, and how a walled garden future may look for eCommerce and media brands. Connect with Mohammed and Brad on LinkedIn. Get in touch with Mohammed at Nodus.io
Links Referenced:
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| Who Crushed Holiday Last Year (and why) + Progressive Profiling Email Signups w/Klaviyo + How To Convert Window Shoppers w/Ben Zettler | 26 Oct 2023 | 00:37:04 | |
Today's episode features Brad Redding and Ben Zettler retrospecting on last year Q4 and how to pull insights into 2023. You'll learn about enriching Klaviyo profiles for better flow segmentation, what brands crushed holiday last year and how, what types of promotions Ben sees fall flat, and some last minute tips that anyone could implement in a few minutes to maximize holiday.
Links Referenced: Dylan Ander's talk from Elevar Summit
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 10 Conversion Tracking Tips to Ensure Accurate Tracking + Improvement in Site Speed for Q4 | 13 Oct 2023 | 00:16:59 | |
We're back after a 2 week hiatus as we prepped for our Elevar Summit 2023! In this episode you'll hear 10 tips to ensure your conversion tracking is accurate throughout the Q4 holiday season + some quick suggestions to maximize site speed performance.
Links Referenced: Elevar Summit Full Replay
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| How Tracking Works in The New One Page Checkout for Shopify | 28 Sep 2023 | 00:24:01 | |
Learn about the step by step tracking nuances of Shopify's new One Step Checkout with Brad Redding (Founder & CEO @ Elevar). He talks through how each step is tracked via native GA4 Channel, Web Pixel API, Webhooks, and nuances of post-purchase upsells, accelerated payment methods, etc.
Links Referenced: Shopify One Page Checkout
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| BFCM Opportunity Segments to Market To + Inventory Fallback Planning with Alex Romac @ Tydo | 15 Sep 2023 | 00:34:10 | |
Brad Redding is joined by Alex Romac of Tydo to talk through a short list of last minute adjustments that Alex might make for BFCM strategy. The core of this is building what Alex calls Opportunity Segments from your historical customer data, marketing around these segments, and prioritization. Alex used to own and operate a 3PL so you'll also learn how Alex handles inventory management during peak holiday....what happens when your best seller is sold out? What if it's under-performing? How to shift messaging to other categories?
Links Referenced:
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| How To Build Real-Time Reports in Looker Studio with Your GA4 Data with Stockton Fisher | 07 Sep 2023 | 00:48:49 | |
A special video podcast training! Brad Redding and Jon Cairo are joined by Stockton Fisher of Better Than Data and Mediauthentic to conduct walkthrough of building Looker Studio reports, including real-time metrics, from your GA4 data. Before getting into the training, we also discuss nuances and "gotchas" of GA4's UI reporting that causes confusion and leads to incomplete analysis. To watch the Youtube version with screenshare go here: https://youtu.be/FHj9Bs8vvGY
Links Referenced: ga4realtime.com -- get your real time report created
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| Protecting Brand Equity + How To Properly Seed Influencers + Rapid Fire CRO Tips w/Jacob Hagberg of Sky Diamond | 30 Aug 2023 | 00:30:05 | |
Brad Redding is joined by Jacob Hagberg, CDO of Sky Diamond Elite, to share his unique experiences working with Fashion and Luxury brands such as Prive Revaux and Mother. You'll learn about brand vs direct marketing and measures taken to protect brand equity; how Jacob's team likes to seed influencers to maintain brand vision when you don't have full control, and Jacob's page by page CRO tips.
Links Referenced:
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| How Better Gifting Experiences Drives More Revenue + Smart SMS Automations + CAC vs MER Analysis with Adam Sharon-Zipser from Elephant Room | 23 Aug 2023 | 00:38:44 | |
Brad Redding is joined by Adam Sharon-Zipser, Managing Director at Elephant Room, to discuss how great gifting experiences can lead to profitable new customer acquisition channel, Adam's take on platform metrics vs MER, where personalized automations in SMS are going, and GA4 analysis. Elephant Room is based out of Australia but serves brands worldwide. Adam brings a unique perspective and vast experience that we're excited for you to learn from.
Links Referenced:
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas | |||
| 5 CRO Tips for BFCM + User Testing Research Ideas + CRO Deep Dive with Laura Stude @ Surefoot | 17 Aug 2023 | 00:40:04 | |
Brad Redding, Founder & CEO @ Elevar, is joined by Laura Stude, Co-Founder @ Surefoot, to talk all things conversion optimization and user testing. You'll here Laura's go-to BFCM conversion rate optimization hacks, how to implement a usability scorecard, how to conduct your own user research, and overall trends in CRO.
Links Referenced: Neilsen Norman Group (UX research)
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas | |||
| GA4 for Big Query: What's the ROI, Real-Time Reporting, and Insights from Interview with Johan van de Werken | 10 Aug 2023 | 00:24:38 | |
Brad Redding, Founder & CEO @ Elevar, and Jon Cairo, Lead Solutions Engineer, discuss their takeaways from an interview with Johan van de Werken, who is widely regarded as one of the top thought leaders in the Big Query and GA4 landscape. You'll learn about how to compare Big Query to a Google Sheet, how to build realtime streaming reports that work for GA4, whats the ROI for a brand owner investing into Big Query.
Links Referenced: GA4BigQuery.com And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| Meta Event Match Quality Scores -- How They're Scored + How They Impact Performance | 11 Sep 2024 | 00:15:34 | |
In this new series, listen to Brad and Jon share 3 critical things to know about Meta's Event Match Quality score. What's their purpose, how they are scored, and most importantly what is their impact on your campaign performance. You might be surprised at what you learn on this episode! | |||
| “Signal Loss” —The No-BS Explanation of Signals and User Identification for Marketing Pixels | 03 Aug 2023 | 00:28:15 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his thoughts on the term signal and specifically what signal loss refers to. You'll learn the definition of signals when it comes to marketing pixels, why signal is important, the types of data that make up a signal, where this data that encompasses signals comes from, explicit vs implicit signal data, and headwinds that are impacting signal.
Links Referenced: Webkit And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| Life in GA4: Known Issues, Common Reporting How-To's, and Gaps Impacting CRO | 20 Jul 2023 | 00:18:52 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 7 of the most common questions and known issues that Elevar customers are facing with their transition to GA4 reporting. Hear about options for real-time reporting, data thresholding, reporting scopes, behavior event tracking and more.
Links Referenced: Reporting Scopes Explained And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| How D2C Brands Can Start Podcasting to Drive Community and Conversions w/Kurt Elster (plus his hidden gems of Shopify apps) | 12 Jul 2023 | 00:32:25 | |
Host of The Unofficial Shopify Podcast, Kurt Elster, joins Brad Redding to share his insights on how D2C brands & marketers can get started in the booming world of podcasting to build a loyal audience. You'll learn tactical tips that save hours in production time, the mental battle through the first 100 episodes, how to measure the impact of podcasts, and a few of Kurt's hidden gems of his favorite Shopify apps and native features.
Connect with Kurt here ----- Links Referenced: Kurt's Website Matrixify App And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| Brad on the Hot Seat: Listen to a Live Q&A Grilling from Nevin Jethmalani on All Things Tracking & Elevar | 05 Jul 2023 | 00:44:29 | |
In this new and unique episode format, one of our regular listeners and Elevar partner, Nevin Jethmalani of The Bondchain Group, asks Elevar Founder, Brad Redding, questions on all things related to tracking, cookies, Elevar features, server-side tracking, etc. There was no sharing of questions before the recording so these answers are raw uncut! Prior to recording Nevin shared regular feedback on episodes and suggested a great topic that might be good for non-technical marketers: "Have you thought about having a customer just ask you questions that they have and you answer them live?". So that's what we did.
Connect with Nevin over email -- nevin@datadish.io ----- Links Referenced: ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben Zettler | 27 Jun 2023 | 00:41:37 | |
We have a special 2-time guest, Ben Zettler (LinkedIn and Twitter), join the show to discuss new skills his top performing partner brands share today, what tactics are still being used today that have gone stale and no longer work, tips to maximize potential for success on Facebook Ads, and other successful tactics Ben is seeing work across his client-base.
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| 100K Spend/Day Myths from Big Ad Accounts + Competitive Marketing Advantages with Nigel Thomas @ Alpha Inbound | 22 Jun 2023 | 00:37:42 | |
Brad Redding (Founder & CEO of Elevar) is joined by Nigel Thomas (CEO of Alpha Inbound) to talk about the intersection of tracking & marketing. Nigel shares their process of executing outsized results through media buying + content creation + CRO, myths they've learned are simply not true from large daily spends, and what to look out for when scaling from small to medium to large spends.
Connect with Nigel on LinkedIn ----- Links Referenced: ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| iOS17 Link Tracking Protection -- What It Is, What It Means for Shopify Brands, and What To Do About It | 15 Jun 2023 | 00:28:20 | |
Brad Redding and Jon Cario discuss the new iOS17 announcement around Link Tracking Protection and the impact this has on your conversion tracking. During this episode they discuss what this change actually means to your tracking (i.e. what might break), how it impacts link trackers like Facebook, Google, UTMs, Klaviyo & others, and what changes or workarounds may come about to mitigate issues.
Connect with Jon on LinkedIn ----- Links Referenced: cunderwood.dev -- Link Tracking Overview Private click measurement from Apple ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| Deep Dive with Simo Ahava on Intersection of Technical & Marketing Skills, Future of Webkit's Impact on Tracking, and Listener Questions | 08 Jun 2023 | 00:49:32 | |
Brad Redding and Jon Cairo are joined by Simo Ahava to discuss GA4. Just kidding -- no GA4 talk on this episode. Instead you'll learn about what skills Simo thinks are critical for technical marketers today and how to apply within a D2C org. Plus you'll hear thoughts on where Webkit and the potential future of server-set cookies, identity management, and where this intersects with digital marketers on Shopify today. Simo also answered a few listener questions from Jenna @ Daasity, Mikko @ Woolman, Kayle Larkin, and Mani @ Digital Dames!
Links Referenced: Podcast Episode -- 1st vs 3rd Party Cookies ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out (including our new Klaviyo integration boost abandoned cart ROI!). | |||
| Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica Krakowski | 31 May 2023 | 00:40:10 | |
The Elevar Product Crew -- Brad Redding, Jon Cairo, and Jerica Krakowski -- answer 101 questions about client vs server-side set cookies, what the difference means for performance marketers, what User IDs are and how they compare to cookies, and how conversion tracking pixels rely on both to sync user behavior with marketing activities such as clicking ads, emails, or text messages.
Links Referenced: Session Enrichment by Elevar And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| Top 10 Lessons Learned Rebuilding & Replatforming on Shopify with Adrien Levinger of FAV Solution | 23 May 2023 | 00:31:17 | |
We are officially in new website launch season! In this week's pod, Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Adrien Levinger, Founder & CEO @ FAV Solution (Connect on LinkedIn), talk about top learning lessons when launching a new storefront on Shopify. You'll learn about gotchas that have gone wrong, performance improvements within 2.0 theme building, SEO, pre and post launch analysis, and building ahead of Q4.
Links Referenced: Chrome Site Speed Crux Report And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| Future of Affiliate Marketing: Insights from Jonathan Snow and AI-Driven Advertising | 05 Jun 2024 | 00:31:21 | |
In today's episode, Brad Redding and Jon Cairo are joined by Jonathan Snow of The Snow Agency / Avenue Z. We dove into the future of advertising, critiqued Apple's privacy stance, and highlighted the power of TikTok Shop for affiliate marketing. Jonathan shared insights on leveraging user-generated content over high-budget videos and emphasized the importance of strong commission offers to attract affiliates. We also discussed the rise of social commerce, third-party attribution tools, and the potential impact of Apple's ad strategies.
Links Referenced: Connect with Jonathan on LinkedIn and his newsletter Avenue Z And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| What Is Facebook's New Dataset in Events Manager + What Data Facebook Really Wants to Help You Lower CPMs | 18 May 2023 | 00:15:10 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the impact of Facebook's new Dataset UI in Events Manager and talks through the nuts and bolts of Facebook event tracking and user data collection, why it's important to Facebook, and how it impacts the $$ you spend with Facebook.
Links Referenced: Facebook Dataset Docs ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| How Click Ad Fraud Wastes Millions in Spend & What To Do About It w/Dr Augustine Fou | 10 May 2023 | 00:44:17 | |
Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Dr. Augustine Fou (Founder of Fou Analytics) who has spent a large part of his career researching Ad Fraud and the impact this has on advertising. You'll learn how ad fraud still impacts advertisers on platforms like Meta, TikTok, and Google, how to measure ad fraud, and steps you can take to mitigate the wasted spend with your own budget.
Links Referenced: Dr. Augustine Fou LinkedIn And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| How ChatGPT Automated Data Analysis Will Blow Your Mind via Copilot in Microsoft Clarity | 02 May 2023 | 00:38:11 | |
Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Ravi Yada (Product Lead @ Microsoft Clarity) to discuss how ChatGPT and AI is going to disrupt day to day data analysis for eCommerce brands in 2023. Ravi shares how Clarity has been building AI-powered Copilot into Clarity to make the process of data analysis => insights => recommendations nearly instantaneous.
Links Referenced: Copilot by Clarity Connect with Brad on LinkedIn and Twitter Connect with Jon on LinkedIn Connect with Ravi on LinkedIn Microsoft Clarity Twitter ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| Google Ads Tag or Linked GA4 Conversion + DPA Gotchas with Server-Side + Safari 16.4 Stats | 27 Apr 2023 | 00:19:05 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares what Elevar customers are seeing when comparing Google Ads conversions from direct tags vs GA4 linked conversions, why marketing platforms that manage display campaigns don't want to move all server-side, and some stats on Safari 16.4 usage to date.
Links Referenced: Impact of Safari 16.4 on Tracking ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| Will the New Safari 16.4 Impact Your Marketing like iOS14? | 13 Apr 2023 | 00:17:50 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares thoughts on Safari 16.4 and the impact from the latest Webkit rollout that targets solutions extending cookie expiration. How does it impact Meta advertising? Is it worse than iOS14? Will it impact your own tracking? Listen in to hear Brad's thoughts. Plus read our quick guide referenced below on Cookie Expiry overview!
Links Referenced:
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||