Conversations for Research Rockstars – Détails, épisodes et analyse

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

Conversations for Research Rockstars

Research Rockstar Training & Staffing

Business & Entrepreneuriat

Éducation

Fréquence : 1 épisode/29j. Total Éps: 100

Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.

Lire plusRéduire

Site

RSS

Apple

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇩🇪 Allemagne - marketing
30/11/2025
#94
🇩🇪 Allemagne - marketing
29/11/2025
#56
🇨🇦 Canada - marketing
17/11/2025
#90
🇨🇦 Canada - marketing
16/11/2025
#52
🇬🇧 Grande Bretagne - marketing
10/11/2025
#50
🇬🇧 Grande Bretagne - marketing
08/11/2025
#72
🇬🇧 Grande Bretagne - marketing
07/11/2025
#45
🇬🇧 Grande Bretagne - marketing
16/10/2025
#95
🇬🇧 Grande Bretagne - marketing
04/10/2025
#86
🇨🇦 Canada - marketing
29/05/2025
#83

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

http://www.researchrockstar.com/
40 partages
https://www.researchrockstar.com/
7 partages
https://researchscape.com/
5 partages

https://www.linkedin.com/company/2038750
33 partages
https://www.linkedin.com/company/research-rockstar/mycompany/
4 partages
https://linkedin.com/in/jhenning
4 partages

https://www.facebook.com/ResearchRockstarTraining
29 partages
https://www.facebook.com/ResearchRock...
4 partages
http://www.facebook.com/ResearchRockstarTraining
2 partages

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

À améliorer

Score global : 38%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Jobs to be Done as a Framework for Customer Insights

mardi 26 mars 2024 • Durée 11:06

In this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move beyond a superficial understanding of customer needs. Whether it's for physical products or services, understanding the real motivations behind purchases and brand choices is crucial. In professional market research, we know that customer decision-making is seldom rational and often more complex than it appears. While there are various frameworks we can use to gain deeper customer insights, JTBD is a useful framework for identifying innovation, differentiation, and segmentation opportunities. What is the customer's ultimate aspiration for using this product or service? What are they trying to accomplish? In this episode, examples illustrate the model's potential, using examples from cars, refrigerators, and coffee makers.

Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on-demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.

We believe it: Inside every market researcher, is a Research Rockstar!

Hope you enjoy this episode of Conversations for Research Rockstars.

HTTP://www.researchrockstar.com/

Facebook

877-Rocks10 ext 702 for Support, 701 for Sales

Info@ResearchRockstar.com

Lire plusRéduire

What Really Drives Brand Connection? The Power of Authenticity.

vendredi 23 février 2024 • Durée 39:03

Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This episode explores the critical role authenticity plays in building lasting connections between brands and their customers. Drawing on psychological research, learn how authenticity impacts consumer decision-making and brand loyalty, and how these factors vary across different demographics. Dan introduces Breakthrough Research's innovative approach to measuring brand authenticity, offering new perspectives on evaluating its impact. Don't miss this insightful discussion on the importance of genuine connections in the marketplace. For more on Breakthrough Research, visit their website.

Brands (and people) need to be authentic in order to form long-lasting connections with their customers. Traditional market research approaches may measure brand appeal or purchase interest, but they may be missing out on the important aspect of authenticity. To learn more about Breakthrough Researcher's authenticity model, check out their LinkedIn page.

In the episode, Dan also mentioned the broader work of Breakthrough's Chief Innovation Officer, Abrahama M. Rutchick, Ph.D. We recommend learning more about Abe's work here.

We believe it: Inside every market researcher, is a Research Rockstar!

Hope you enjoy this episode of Conversations for Research Rockstars.

https://www.researchrockstar.com/

Beyond Surface-Level Insights: Practical Neuroscience Applications in Consumer Behavior Research

mercredi 9 août 2023 • Durée 38:22

When confronted with superficial research participant responses, how can market researchers dig deeper? How do we design questionnaires so they uncover deeper insights without becoming lengthy? Using neuroscience-based understandings of human behavior can help uncover non-superficial demand drivers and help researchers prioritize questionnaire design.

We spoke with Hunter Thurman, founder of Alpha-Diver, a research and strategy company that taps into insights from neuroscience and psychology to uncover the deeper "why" behind consumer behavior. Through reviewing Alpha-Diver’s ‘The 9 Why’s’ model, which covers the 4 core sub-conscious drivers of consumer behavior, we can leverage these drivers to improve research design and get better, more accurate, and actionable insights."

Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.

***We believe it: Inside every market researcher, is a Research Rockstar!*** Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

Lire plusRéduire

The Enduring Appeal of Slide-style Reports in Qualitative Research

jeudi 27 juillet 2023 • Durée 11:09

Surprise! Contrary to popular belief, many clients LIKE slide-deck style reports. In this Conversations episode, Research Rockstar Lead Instructor Kathryn Korostoff shares two important reasons why many clients like slide-style reports, and insider tips for how to structure a slide-style report (including 3 options for structuring qualitative research reports in a way that will show your clients that you understand their needs and aren’t just generating a cookie-cutter report). So let’s jump in and make sure your next qual report really shows your clients and colleagues that you are a Research Rockstar. This Conversation is an excerpt from the Research Rockstar eLearning course on Writing Qualitative Research Reports, available at Training.ResearchRockstar.com.

Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in an on-demand format, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. ***We believe it: Inside every market researcher, is a Research Rockstar!*** Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

Lire plusRéduire

Using Market Research for Thought Leadership Programs (with Lilah Raynor)

mardi 6 juin 2023 • Durée 29:31

Have you ever conducted market research in support of Thought Leadership (TL) programs? Thought Leadership programs are used by companies in many industries, especially in B2B, and can be used to establish or strengthen their visibility in their market. Within TL programs, conducting survey research is very popular, as it provides a quick and compelling way to showcase data-driven insights. After all, there's nothing like a little data sound bite about what percentage of people have a specific attitude, need, or behavior to catch an eye or get an article in a newspaper.

But designing a questionnaire for a TL project is very different than designing a questionnaire for other market research purposes, such as market segmentation, message testing, product concept testing, or satisfaction studies. In this interview, Kathryn Korostoff speaks with Lilah Raynor, CEO of Logica Research, who generously provides practical tips for mitigating known risks when conducting TL research, as well as specific guidance for crafting questions and scales. Researchers who see Thought Leadership work in their future won't want to miss this episode!

About Our Guest: Lilah Raynor is the founder and CEO of Logica Research. Logica Research excels in creating customized marketing research solutions for complex business questions. Logica provides financial services companies, fintech companies, and growing organizations the insights they need for product development, service enhancements, and communications that will improve people's financial lives, deepen brand engagement, and drive business growth.

Visit their website: Logica Research

Connect with Lilah Raynor on LinkedIn: Lilah Raynor

Handling Contradictory and Over-Rationalized Responses in IDIs

mardi 11 avril 2023 • Durée 12:42

How do you handle over-rationalized and contradictory responses in research interviews? For the sake of high-quality qualitative data, we strive to recognize and resolve these issues, but doing so in a real-time conversation can be tricky. In this Conversation, Lead Instructor Kathryn Korostoff shares some tips and tricks to turn these sticky situations into insights gold.

We believe it: Inside every market researcher, is a Research Rockstar!

Hope you enjoy this episode of Conversations for Research Rockstars.
http://www.researchrockstar.com/
Facebook - https://www.facebook.com/ResearchRockstarTraining
Twitter - https://www.twitter.com/ResearchRocks
LinkedIn - https://www.linkedin.com/company/2038750
877-Rocks10 ext 703 for Support, 701 for Sales
Info@ResearchRockstar.com

Lire plusRéduire

Setting Useful Objectives

mardi 22 novembre 2022 • Durée 19:51

What makes a market research objective "good"? What makes it precise enough to guide a project such that, at the conclusion, the project will be likely to be perceived as successful? In this video, Research Rockstar Lead Instructor Kathryn Korostoff teaches the 4 components used to assess objectives. Too often, market research projects start with vague objectives that lead to operational delays or onerous research instrument iterations. Don't let this happen to you! Learn how to write objectives that ensure team coordination and market research success.

***We believe it: Inside every market researcher, is a Research Rockstar!***

Hope you enjoy this episode of Conversations for Research Rockstars.
http://www.researchrockstar.com/
Facebook - http://www.facebook.com/ResearchRockstarTraining
Twitter - https://twitter.com/ResearchRocks
LinkedIn - https://www.linkedin.com/company/2038750
877-Rocks10 ext 703 for Support, 701 for Sales
Info@ResearchRockstar.com

Lire plusRéduire

Insights Democratization with Guest Thor Olof Philogène

mercredi 2 novembre 2022 • Durée 26:30

As a Market Research & Insights professional, you have likely heard the term "insights democratization." The phrase invokes a vision of organizations that have numerous data sources, and data-based findings, that are seamlessly shared within and between various functional areas in a friction-free manner. Everyone with appropriate permissions has access to all the customer data they need--whether from behavioral data, transactional data, syndicated data, or primary market research data.
In this episode, Research Rockstar President Kathryn Korostoff interviews Thor Olof Philogene on this important topic, and they also discuss some of the innovative things his company, Stravito, is doing to advance this concept from aspiration to reality.

Mentioned in this Conversation:
-- 2016 use of the term "Insights Democratization": "Keynote presentation by Ray Poynter (Excellent!) #MRIA16 #NewMR @raypoynter", https://lovestats.wordpress.com/tag/ray-poynter/
-- Thor Olof Philogene's, CEO of Stravito, LinkedIn: https://www.linkedin.com/in/thorolof/ and company Twitter: https://twitter.com/StravitoAB
-- Ray Poynter, Chief Research Officer, Platform One, LinkedIn: https://www.linkedin.com/in/raypoynter/ and Twitter: https://twitter.com/RayPoynter
-- Annie Pettit, Chief Research Officer, E2E Research, LinkedIn: https://www.linkedin.com/in/anniepettit/?originalSubdomain=ca and Twitter: https://twitter.com/LoveStats
-- Burberry study mentioned in the episode: https://www.stravito.com/resources/burberry-mixes-creativity-with-data-to-design-an-insights-driven-future
-- Forrester data mentioned in the episode:

How to Avoid 3 Newbie Mistakes in Multinational Survey Research

mardi 7 juin 2022 • Durée 11:55

Planning your first multinational survey research project? Let's make sure you avoid 3 common newbie mistakes that can cost you money, time, and (frankly) credibility. These are three common, REAL WORLD mistakes-- let's help you to avoid them! Multinational market research projects are always fascinating learning opportunities, but they can be a bit tricky. Start by making deliberate decisions about how to maximize data quality on a per-country basis (hint: the best options for data collection mode may not be universal for your populations of interest).

Enjoy this conversation to learn more about global market research.

Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researchers staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.

***We believe it: Inside every market researcher, is a Research Rockstar!***

Hope you enjoy this episode of Conversations for Research Rockstars.

http://www.researchrockstar.com/

Facebook - https://www.facebook.com/ResearchRockstarTraining

Twitter - https://www.twitter.com/ResearchRocks

LinkedIn - https://www.linkedin.com/company/2038750

877-Rocks10 ext 703 for Support, 701 for Sales

Info@ResearchRockstar.com

Identifying Research Participant Emotions

mardi 10 mai 2022 • Durée 12:15

As market researchers, we often have projects where we are gathering data about emotions. But identifying and describing emotions can be tricky. This Conversation will help researchers who have experienced the common challenge of how to accurately report emotion-related research results in a way that will be useful to research clients. Emotional content relates to many types of market research studies, most commonly those related to product testing, ad testing and brand perceptions. For an image of the emotions model referenced, visit: https://bit.ly/3w0evtW

***We believe it: Inside every market researcher, is a Research Rockstar!***

Hope you enjoy this episode of Conversations for Research Rockstars.

http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

Lire plusRéduire

Podcasts Similaires Basées sur le Contenu

Découvrez des podcasts liées à Conversations for Research Rockstars. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !

À propos Méthodologie Contact Me soutenir Politique de confidentialité

Conversations for Research Rockstars – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other66

LinkedIn12

Facebook10

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other66

LinkedIn12

Facebook10