Tommy, founder of a $200M+ home service business, breaks down the exact principles he used to scale—from performance pay and hiring A-players to dialing in branding, KPIs, and company culture. But more than tactics, this talk hits on something deeper: accountability, execution, and why most contractors stay stuck despite having access to great ideas.

If you've ever felt like you're working hard but not making the progress you expected—or you know what to do but aren't actually doing it—this episode will challenge you to rethink how you operate your business and your life.

Timestamps

00:00 — Why keeping promises to yourself matters more than anything
00:20 — Introduction to Tommy Mello and his $200M+ business
02:00 — Why profit matters more than revenue
05:05 — The 8-step sales process and increasing reviews
07:02 — The 4 KPIs that control your entire business
10:48 — Branding mistakes and the power of a rebrand
14:27 — How to research customers before showing up
15:17 — Hiring A-players vs. settling for average
21:46 — Tools, systems, and automation that scale companies
27:58 — Performance pay and building a winning team
33:39 — "The magic you're looking for is in the work you're avoiding"💻 Ready to grow your contracting business? 

Visit https://www.contractorgrowthnetwork.com for expert resources and support!

Connect With Us:
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In this episode of the Contractor Growth Network podcast, Logan sits down with Jef Forward—founder of Forward Design Build Remodel—to unpack what it really looks like to build a remodeling business from the ground up… the hard way.

Jef shares the unfiltered story of his first five years in business—projects going months over schedule, losing money, taking on debt, and nearly reinforcing every negative stereotype about contractors. But instead of quitting, he used those failures as the foundation for what would become a 40+ person design-build firm.

From digging out of financial holes (having just $0.16 for every $1 owed) to learning how to price correctly, hire the right people, and step into leadership, Jef walks through the exact inflection points that transformed his business. He also shares how joining a peer group, embracing sales training, and building a leadership team allowed him to finally step out of the day-to-day and start thinking about the long-term future of the company.

If you're feeling stuck, underpaid, or overwhelmed in your remodeling business, this episode is a powerful reminder that the breakthrough often comes after the lowest point—and that building the right systems, team, and mindset can completely change your trajectory.

Failure Early Can Be Your Greatest Advantage
→ Jef's first two projects lost money, ran late, and delivered poor client experiences.
→ Those early failures forced him to rethink everything—and ultimately built a stronger foundation.

You Can't Outwork a Broken Business Model
→ Working more hours didn't fix his problems—it just prolonged them.
→ Real progress came from learning how to price correctly and understand financials.

Know Your Numbers (Or They'll Control You)
→ Discovering he had only $0.16 for every $1 owed was a turning point.
→ Understanding financials like profit, WIP, and job costing changed everything.

Hiring Isn't About Talent—It's About Fit
→ Early hires were based on skill, not alignment, leading to poor team cohesion.
→ Building a strong culture became the foundation for long-term growth.

Sales Is About Asking Better Questions, Not Pushing Harder
→ Jef initially resisted sales training due to fear of being "salesy."
→ Learning how to guide conversations and uncover client needs transformed his close rate.

Delegation Is the Gateway to Growth
→ Growth didn't happen until Jef stopped doing everything himself.
→ Hiring designers, estimators, and project teams allowed him to focus on leadership.

Recessions Reward Decisive Leaders
→ During 2008, Jef made early, tough decisions that kept the business alive.
→ Lean operations actually made the company more profitable during that time.

Your Role Must Evolve as the Business Grows
→ From carpenter → operator → leader → coach
→ Each stage requires different skills and mindset shifts.

Transparency Builds Stronger Teams
→ Sharing personal struggles (like his wife's cancer diagnosis) created trust and unity.
→ Giving the team ownership and permission to fail led to one of their best years.

The End Goal Isn't Just Growth—It's Sustainability Without You
→ Jef is now focused on building leaders and planning his eventual exit.
→ Long-term success means the business can thrive without the owner.

00:00 — Meet Jef Forward and his journey into design-build
04:45 — The brutal reality of his first five years in business
09:08 — Why failing early ended up being a long-term advantage
12:31 — The wake-up call: having only $0.16 for every $1 owed
14:56 — Climbing out of debt and learning to price correctly
19:23 — Early hiring mistakes and why culture matters more than talent
23:57 — Navigating the 2008 recession and making hard decisions early
27:32 — The 5 stages of a remodeling business (and where Jef is now)
29:24 — Overcoming resistance to sales training and building a sales team
37:04 — Building leaders and preparing the business to run without you

Logan and Aaron unpack one of the most powerful but underused sales strategies in remodeling: assignment selling. Originally coined by Marcus Sheridan, this method bridges the gap between marketing and sales—by arming prospects with the right information before they ever get on a call.

You'll learn how to apply this approach in your own sales process—whether it's sending project walkthroughs before a meeting, using content to pre-qualify leads, or walking clients through your website in real-time. If you've been creating great content but aren't sure how to use it to actually close deals, this episode will show you how.

• What assignment selling is (and isn't)

• Why content belongs in your sales process, not just your marketing

• How to reduce unqualified leads and shorten the sales cycle

• What kinds of content work best at different sales stages

• How to personalize resources based on each prospect

• The difference between automations vs one-on-one communication

• How to ask clients to consume content—without sounding pushy

00:00 – What is assignment selling (and why does it matter)?
03:00 – Mapping your sales process to identify content gaps
06:30 – The difference between marketing automation and sales enablement
12:30 – Why production quality matters in sales content
18:00 – Examples of content that actually move the sale forward
25:00 – What happens when a prospect doesn't do their assignment
32:00 – Using your website like a live sales deck
37:00 – Emotional buy-in vs logical overload
43:00 – How to map your process and assign content that supports it
48:00 – How CGN uses this strategy in their own sales calls

SALES EQUATION:

(levels of pain) x (trust you can solve problem)

--------------------------------------------

(discomfort) x (time it will take to solve problem) x (price)

= Likelihood they'll buy 

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore the sales equation and how it can help you grow your contracting business.

The sales equation is a powerful tool that can help you understand the factors that go into making a successful sale. We break down the equation into its component parts, which include the level of pain your potential client is experiencing, their trust in your ability to solve their problem, the discomfort they'll face, the time it will take to solve their problem, and the price of your services.

Logan shares insights and experience on how to effectively use the sales equation in your contracting business. We discuss strategies for building trust with potential clients, understanding their pain points, and effectively communicating the value of your services.

Whether you're a seasoned contractor or just starting out, the sales equation can be a powerful tool to help you increase your sales and grow your business. Tune in to the Contractor Growth Network Podcast to learn how to use the sales equation to your advantage.

Visit our website: www.contractorgrowthnetwork.com 

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore how to take your contracting business to the next level by focusing on three critical areas: being the part, looking the part, and attracting the part.

First, we discuss how important it is to be able to do the work your clients want. We explore what it means to truly understand your clients' needs and how you can position yourself as the go-to contractor for the services they require.

Next, we delve into the importance of looking the part. We discuss how crucial it is to showcase your work and make sure it appears high-end and professional. We explore the benefits of investing in high-quality photography, marketing materials, and branding.

Finally, we explore how to attract the part. We discuss the power of leveraging your brand to get in front of your ideal clients. We explore strategies for building a strong online presence, developing targeted marketing campaigns, and establishing relationships with referral partners.

Whether you're just starting out or looking to take your contracting business to the next level, this episode is packed with practical tips and insights to help you succeed. Tune in to the Contractor Growth Network Podcast to learn more.

Visit our website: www.contractorgrowthnetwork.com 

Welcome to the Contractor Growth Network podcast, where we help contractors grow their businesses and achieve their goals. In this episode, we're excited to bring you a behind-the-scenes look at Ranney Blair, a $4M remodeling company with our special guests, Peter Ranney and Scott Blair.

Peter and Scott will take us through their journey in the construction industry, sharing insights on how they got started and the challenges they faced along the way. We'll discuss the strategies they used to grow their business, including what worked and what didn't, and the lessons they learned from those experiences.

Throughout the conversation, we'll explore the various challenges that contractors face when growing their businesses, such as managing cash flow, hiring and training employees, and scaling operations. Peter and Scott will share their perspective on how to overcome these obstacles and offer valuable advice for businesses looking to take their operations to the next level.

Finally, we'll wrap up the episode by asking our guests to share their biggest piece of advice for businesses that are smaller than Ranney Blair. Whether you're just starting out or looking to scale your existing business, you won't want to miss this valuable conversation.

So sit back, relax, and join us for this insightful episode of the Contractor Growth Network podcast, as we go behind the scenes of Ranney Blair, a $4M remodeling company.

If you want to learn more, check out our website: www.contractorgrowthnetwork.com

In this episode of the Contractor Growth Network Podcast, hosts Mike Kyle, Sean David, and Aaron Horner explore the topic of video marketing and its benefits for businesses. They dive into the reasons why video marketing has become such an important tool for contractors and how it can help grow their businesses.

The hosts also discuss where to start with video marketing, including the different types of videos that can be created and how to determine which ones are best for your business. They share insights on who to hire for video marketing in your business, and what qualities to look for in a video marketing professional.

Additionally, the hosts offer tips and tricks for creating effective videos that engage and captivate your audience. From scripting and filming to editing and publishing, they share their knowledge and expertise to help listeners create high-quality videos that showcase their businesses in the best possible light.

Whether you're a seasoned pro or just getting started with video marketing, this episode offers valuable insights and practical advice to help you take your business to the next level. Tune in to learn how to harness the power of video marketing and grow your contracting business like never before.

Check out our website: www.contractorgrowthnetwork.com

Welcome to Learn With CGN, the podcast that brings you insights and knowledge from experts in a variety of fields hosted by Sean David. In today's episode, we're talking all about social media for businesses. Our guest is Mike Kyle, Content Manager for Contractor Growth Network, a digital marketing agency that specializes in helping contractors grow their businesses online.

Mike is a social media expert, and in this episode, he'll be sharing his tips and advice on how to use social media effectively for your business. We'll cover the platforms you should be on, how often to post, and how to create engaging content that will help you connect with your audience.

Whether you're new to social media or you're looking to take your social media game to the next level, this episode is packed with insights and actionable advice that you can start using today. So grab a pen and paper, and get ready to learn how to use social media to grow your business.

If you're interested in learning more about Contractor Growth Network, you can find them on social media @contractorgrowth. And if you enjoy this episode, don't forget to subscribe to Learn With CGN and leave us a review. Thanks for listening!

On today's podcast, Logan Shinholser is joined by his younger brother TJ, Owner of Charlotte Backyard ponds to discuss TJ's first year in business.

We've had TJ on the podcast previously as our way to document his journey.

On this episode, they talk about the things that went well for the business, the challenges that TJ experienced during his first year, and his goals for year two!

This is an awesome podcast for any contractor, whether you're just getting started or if you've been in the game for two decades!

Visit our website: www.contractorgrowthnetwork.com 

Welcome to "Learn with CGN," your new source for marketing methods and insights! In our first episode, Sean David is joined by Ian Miclean to discuss the fundamentals of SEO.

This conversation is perfect for anyone looking to improve their website's visibility and drive more traffic. During the episode, Sean and Ian will dive into what SEO is, why it's critical for businesses, and what on-page SEO entails.

They'll also discuss keyword strategies and share tips for ranking higher on Google. Whether you're a seasoned marketer or just starting to learn about SEO, this episode has something for everyone! So tune in and start learning with CGN!

Visit our website! www.contractorgrowthnetwork.com

Today Logan Shinholser sits down with George Hodges Fulton to discuss how he took BOWA Construction from $12 million to $35 million through his awesome production management skills 

George has been able to zero in on his true passion – helping business owners and leadership teams get what they want from their businesses.

George holds an undergraduate degree from the University of Virginia. He earned his Master's degree in Construction Management and Manufacturing Technology from Colorado State University while building his career in the construction industry in Denver, Colorado.

After relocating to the Washington, DC area, George spent 14 years with BOWA Inc., the largest whole-house remodeler in the country. There he was introduced to the power of a business operating system (Scaling Up) and saw its impact firsthand as he worked on and within the system. George ultimately became a Principal of the firm and helped grow it from $12 to $35 million. He also worked within the business as an intrapreneur, building a division from just a concept to over $15 million in revenue.

In 2017, he was brought in to be the COO of a Landscape Design/Build firm. There he self-implemented the EOS business operating system, increasing revenue by 129% and net profit by 351%. He went on to become a Certified EOS Implementer, working with dozens of companies to help them gain traction and achieve great results.

A lifelong student of business, George is always learning, evaluating and refining the tools he uses to help his clients. This journey ultimately led him in 2021 to become a Certified Pinnacle Business Guide.

Visit our website: www.contractorgrowthnetwork.com

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: www.neweracontractingsummit.com/sign-up 

Welcome to the Contractor Growth Network Podcast where host Logan Shinholser sits down with contracting industry leaders to discuss the state of contracting. 

Today Logan is joined by Tom Reber of the Contractor Fight to talk mindset, business strategies, and clarity needed to achieve success in the contracting world. 

Tom shares his insights on how to navigate the new era of contracting and provides a sneak peek into his upcoming New Era of Contracting Summit event presentation.

Tune in to gain valuable insights and inspiration to take your contracting business to the next level!

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT: https://neweracontractingsummit.com/sign-up

Welcome to the Contractor Growth Network podcast, where host Logan Shinholser sits down with industry experts to discuss the latest strategies and tactics for growing your contracting business. On this episode, Logan is joined by special guest Dave Carroll from DOPE Marketing.

Dave is a well-known speaker at the New Era of Contracting Summit and is an expert in the field of direct mail marketing. He will be sharing his best practices and insights on how to effectively use direct mail to achieve your business goals. Tune in to learn more about the latest trends and strategies in direct mail marketing for contractors.

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down what it takes to build a memorable, recognizable remodeling brand in your community—before prospects are even ready to hire.

From truck wraps to social media ads, they walk through the most common "top of funnel" marketing strategies, explain when to use them, and how to measure impact over time. If your goal is to become the remodeler people think of first, this episode is your blueprint.

• Understanding the marketing funnel and where branding fits

• Truck wraps, yard signs, and how they signal trust

• Why remodelers should use social media—even without going viral

• The new way Meta ads work (and why they're easier than ever)

• The role of email marketing in nurturing leads

• Direct mail that doesn't feel like junk

• Trade shows, magazine ads, and when (and when not) to use them

• How to measure success when ROI isn't immediate

00:00 — Why household-name remodelers dominate neighborhoods
04:00 — Who "top of funnel" marketing is really for
10:00 — Truck wraps, yard signs, and company shirts as branding tools
23:20 — Using social media effectively (paid and organic)
30:00 — How to turn high-performing posts into local ads
40:00 — Building and nurturing your email list
49:55 — Direct mail: how to make it worth the cost
54:58 — Trade shows and community event sponsorships
57:21 — Billboards, magazine ads, and long-term brand recall
01:00:46 — Tracking top-of-funnel performance through branded searches

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT! www.neweracontractingsummit.com/sign-up

Welcome to the Contractor Growth Network Podcast, where we bring you valuable insights and advice from industry experts to help contractors grow their businesses.

In this episode, host Logan Shinholser sits down with Kyle Hunt of Remodelers On The Rise to discuss the importance of finishing the final 5% of a project strong in order to leave a lasting impression on the homeowner. Kyle shares his tips and strategies for ensuring that every project is completed to the highest standard, and discusses the role that attention to detail plays in the success of a contracting business.

In addition to sharing his insights on completing projects with excellence, Kyle also talks about his upcoming speaking engagement at the new era of contracting summit on January 18th and 19th.

Tune in to this episode of the Contractor Growth Network Podcast for valuable advice on how to take your contracting business to the next level.

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT: www.neweracontractingsummit.com/sign-up

Are you having trouble finding and retaining top talent in the construction industry? Look no further than the latest episode of the Contractor Growth Network podcast. Host Logan Shinholser is joined by Benji Carlson, of Breakthrough Academy, to discuss the current state of hiring in the construction space.

During their conversation, Logan and Benji discuss common challenges that construction companies face when it comes to hiring and retaining employees. They offer practical tips and strategies for attracting and retaining top talent.

The pair also delve into the importance of understanding your company's growth trajectory and knowing when it's time to hire for specific positions. They discuss the various factors to consider when determining what position to hire for next.

In addition to all of this, Logan and Benji discuss the impact of the new era of contracting on the industry and how companies can adapt to stay competitive in a rapidly changing market.

Tune in for valuable insights and practical tips on navigating the world of hiring in the construction space. 

www.contractorgrowthnetwork.com

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT TODAY! www.neweracontractingsummit.com/sign-up

On today's episode of the podcast Logan Shinholser sits down with Brian Kaskavalciyan of gFour Marketing and the Wealthy Contractor to talk all about customer relationships and what separates great contractors from good ones.

You can hear Brian speak at our New Era of Contracting Summit January 18th & 19th 2023!

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT AT WWW.NEWERACONTRACTINGSUMMIT.COM

Dan Antontelli has helped hundred of contractors redefine their brand. Whether it be vehichle wraps, a new company name and logo, and more!

Dan is the go-to guy when it comes to branding for your contracting business. 

Dan is one of our presenters at the New Era of Contracting Summit January 18th and 19th 2023. 

Consider today a preview for what he'll be talking about during his talk! 

Today on the podcast Logan is joined by Chris Corney, Owner of Simmons Landscape and Irrigation in Western Ohio!

Chris' story is awesome. He bought a family owned business that was around for decades and has slowly transformed it into a growing force. 

How? 

Chris bought into the CGN systems, jumped in on the social media bandwagon, starting creating video content, and has made several key business moves to propel his growth.

We talk about all that and more on today's podcast! Hope you enjoy it

Check out our website: www.contractorgrowthnetwork.com 

On today's episode Logan Shinholser is joined by Chris Livingston of CGN to discuss how to set up your business for any economy. 

It's no secret that today's economy is a little shaky. We're seeing it on our end too. 

Here are some ways to bulletproof your business for any economy

1. Where are you overspending?

2. Double down on marketing while everyone is pulling back

3. Attract high end clients who are recession-proof

4. Continue to build your word-of-mouth

For more information check out our website: www.contractorgrowthnetwork.com 

Today on the podcast, Logan Shinholser sits down with CGNs's social media guru Mike Kyle to discuss Mike's three rules to create faster social media content. 

Mike has been serving as CGN's head of social media for almost 2 years and now is even teaching our clients about social media through our weekly coaching calls. 

Mike's three rules for creating social media content are:

1. Keep it simple - your videos should contain MAX 3 clips

2. Be intentional - know what you're going to shoot before you shoot it

3. Master 1 editing software - don't edit in the platforms of Instagram, Tiktok, and Facebook

We talk about CapCut, a FANTASTIC video editing software. check it out here: www.capcut.com

Visit our website www.contractorgrowthnetwork.com to learn more about us! 

Logan Shinholser is joined by his dad Steve Shinholser to discuss 3 business must-haves for your contracting business in 2023!

1. A great company name - does your company name make you appear professional? Is there a way to leverage a name to your benefit in a world of SEO and Google? 

2. An awesome logo that clearly illustrates what you do and is recognizable

3. A website that makes you stand out from your competition

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On today's episode Logan Shinholser talks to Sunny Pinhero, of Pinhero Construction and coach of Empire from the Contractor Fight. 

Sunny has built Pinhero Construction into a $20 million commercial business.

From a young age, Sunny helped his dad on job sites,  officially starting in the family business full-time in 2001.

In 2016, he started Pinhero Construction and has already grown it well beyond eight figures.

Sunny loves business and loves helping people. He thrives on planning, strategy, and overall business development, and is able to help other people thrive as well.

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Logan is joined today by his dad Steve to recap CGN's 2022! It's been a crazy year filled with ups and downs, there's some amazing takeaways here for any growing business owner!

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down how artificial intelligence (AI) is changing the way homeowners search for remodelers—and what you need to do to keep getting found. With tools like ChatGPT, Gemini, and Google's AI Overviews shifting how search results are delivered, contractors who rely on organic leads can't afford to sit this out. From local SEO to AI-friendly website structure, Logan shares what's working right now (October 2025) and how remodelers can prepare for a future where search engines are smarter—and less likely to send users to your site by default.

If you've heard phrases like "zero-click search" or "retrieval augmented generation" and don't know how they affect your marketing, this is the episode to listen to.

Logan is hosting a free live webinar on November 6, 2025 at 2:00 PM EST to go even deeper on this topic—with tactical examples and live Q&A.

👉 [Register here] https://www.contractorgrowthnetwork.com/google-ai-remodeler/

Can't make it live? Use the same link to access the replay after the event.

The Game Is Changing—But Not Gone
→ Google still dominates local search (AI Overviews only show in ~6% of local searches).
→ Organic SEO is still king—but AI is adding new rules to the playbook.

AI Search Works Differently Than Google Search
→ Tools like Gemini and ChatGPT don't just scan top search results—they combine multiple searches and synthesize answers.
→ If you're not in the top 10 organic results, you may be invisible in AI search.

SEO Fundamentals Still Matter
→ Clear website structure, fast load times, keyword strategy, and quality content are still foundational.
→ Blogs and project pages should be conversational and answer real homeowner questions.

Citations and Consistency Are More Important Than Ever
→ The more places your business info appears (and matches), the more credible you seem to AI and Google.
→ Directory listings, Houzz profiles, YouTube videos, and local backlinks all help.

Get Found Where the AI Is Looking
→ It's not just about your website anymore—YouTube, Google Business, Instagram, and even Houzz or Angie listings can all feed AI.
→ Quality, relevance, and proof-based content wins in every search format.

"If you're not in the top 10 organic search results, you're not getting found by AI search tools."
"Google wants to keep people on Google. So if your site doesn't offer a better experience, they won't send users to you."
"AI search isn't about clever hacks—it's about clarity, credibility, and being everywhere your ideal client is."

• Check your Google Business Profile for accuracy and reviews

• Reformat your blogs to include question-based headers (AI scans better this way)

• Get listed on trusted directories like Houzz, Yelp, and local chambers

• Structure your site to make important pages 1–2 clicks from the homepage

• Continue investing in SEO—the top 10 spots matter more than ever

Today Logan is joined by Edin Cuskovic, his personal and business accountant, to talk all about preparing your business for the new economy in 2023!

Be sure to leave a review to the podcast if you enjoyed it or share it with another person!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Today Logan is joined by Chris to talk all about how to set your business up for success in 2023!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

In the world of sales, the ability to build relationships will decide whether your business will prosper over the long term or sink like the Titanic. Today, John Ruhlin is walking Logan through his book, Giftology, and all things gifting for clients. The simple truth is that if you can take care of the family in your business, everything else will work itself out. Imagine if your ideal client thought of you every day for the next ten years. What would that be worth to you?

In this episode, we talk about…

• John's journey to where he is right now
• How gifting made John Cutco's number 1 seller of all time
• Getting people into the mindset that gifting is a lifestyle, not a weapon
• Negative branding by sending the wrong gift
• Justifying an incredibly high gifting bill
• Making your gift representative of the value of your relationship
• Learning to acknowledge the value of others' time
• Importance of how you gift vs. what you gift
• Making a huge impact with a smaller budget

Visit our website: contractorgrowthnetwork.com 

Today Logan is joined by Joe Frei from Frei Remodeling. Joe's business has more than doubled this year due to Joe doing the right things. He's focused on marketing his business online as well as having a process that his customers love. His previous best year in business was $400,000... in 2022 he is over $1,000,000!!

You can be like Joe! 

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Today Logan is joined by Brittany Murphy from One Thing Marketing, another marketing agency focused on the contracting space! On this episode, they talk about the value of using social media for your business, consumer trends, and marketing trends for your contracting business!

Check out One Thing Marketing! https://www.onethingmarketing.net/

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Logan and Chris discuss how to set up your business for success in 2023, as well as how to effectively create a marketing plan for your business!

Enjoy this convo filled with golden nuggets! 

Website - contractorgrowthnetwork.com

Follow us on Instagram - www.instagram.com/contractorgrowthnetwork1

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Welcome to Ask Brien, the show with the answers to all your business questions! On today's episode, Brien and Traci welcome in Logan Shinholser from Contractor Growth Network who discusses how his company helps contractors grow their business digitally. Simply put, Contractor Growth Network helps contractors looking to attract more business to their company to be the part, look the part, and attract the part. With an emphasis on digital visibility and attracting qualified leads, CGN helps contractors to increase revenues and improve margins.

In today's world, most potential clients will have their first interaction with your business online. That means your customers' first impression of your company is your website, reviews, and social media presence.

"We focus on helping contractors build their own brand," Logan said. "What we are focused on is do your own thing, because at some point if you want to get away from Angie or HomeAdvisor, you're going to lose a lot of that brand equity that you had built with them."

Listen to the entire episode here as Peter and Traci discuss the importance of branding your business with Logan!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Logan and Chris are back for another podcast, this time it's all about how using video will impact your business! 

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Logan is joined by Chris Shank of Estimate Rocket! A very powerful platform designed to reduce costs, close more sales, & make MORE money

Check out Estimate Rocket! https://estimaterocket.com

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Chris is joined by CGN Videographer Aaron Horner to talk all about how to leverage video in your marketing efforts

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Most remodelers see their website as a brochure—but it should act like a salesperson. In this episode, Logan and Aaron explain how your site can guide homeowners through the same trust-building process as an in-person consultation. From project storytelling and emotional connection to page flow and calls-to-action, they break down what turns casual browsers into high-quality leads—and how to future-proof your site for the coming era of AI search.

00:00 Why your website matters – It's not just "online presence," it's your digital salesperson.
03:29 Traffic vs. conversion – Why more visitors don't fix a bad website.
04:45 What homeowners really want – Proof, price, process, and trust.
09:59 Sell excitement, not necessity – Remodeling is emotional, not logical.
13:18 How to self-assess – Does your site answer the right homeowner questions?
19:33 Story-driven websites – Turning photos into HGTV-style transformations.
26:56 The feature project page – How storytelling doubles engagement.
45:16 Beyond project pages – Why process and service pages build trust and SEO.
52:42 Preparing for AI search – Structuring your site so future tools can read and recommend it.

Logan is joined by Matt Hiner, Owner of Hiner Outdoor Living! Matt has amazed a HUGE social media following that has propelled his business to the next level! 

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

This podcast is crazy. Mike did a one-on-one social media consultation with our clients Jenny & Vinny Miller from Miller Outdoors, an outdoor living contractor in New Orleans.

They are trying to grow their social media presence in order to build their brand and generate leads.

In this consultation, Mike goes over

1. Why more is always better

2. Building a content system

3. Turning one job into 5+ social media posts

4. Create 72 pieces of content in an hour

5. Critiquing social media captions

Logan and Chris talk about what CGN is doing to approach the 4th quarter of 2022!

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Logan is out of town, so Mike and Chris jumped on CGTV to talk about their relationship (marketing & sales) and how one impacts the other! 

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Today Logan and Steve talk all about assignment selling! What it is, why it's important, and how to use it in your contracting business!

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Chris and Logan spent the weekend at 3 different contractor conferences. The LA Build Expo, Mile High Profit Summit, and Remodelers Advantage Summit. They discuss their takeaways!

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Today Joe Ayler, Owner of Tar Heel Construction Group joins the podcast to talk all about growing his business to become part of the Inc 5000 list for 2022. 

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Our own social media guru Mike Kyle takes over the podcast today. Mike recently gave a presentation for some of our clients to talk about the tactical side of social media in what he calls "the contractor content creation masterclass!"

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Our own social media guru Mike Kyle takes over the podcast today. Mike recently gave a presentation for some of our clients to talk about the tactical side of social media in what he calls "the contractor content creation masterclass!" 

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Benji Carlson of Breakthrough Academy and host of the Contractor Evolution podcast joins Logan on today's episode to talk about hiring for your contracting business!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Taking a short break from our ongoing "Full marketing strategy" series, this week's episode features Aaron's live presentation from Remodelers Summit 2025, "Why Should they Pick You? (How to Showcase Your Unique Value on Your Website)." In this presentation Aaron lays out some of the insights he's learned as a traveling videographer and speaking to remodeling clients all across the country. 

You've Worked Hard on Your Client Experience. Don't Let It Get Lost in a Sea of Sameness.

Your website should do more than list your services, it should instantly show homeowners why you are the right choice. In this session, we'll walk you through how to clearly define your Ideal Client Avatar and Unique Selling Proposition, then translate them into a website that truly sets you apart.

• Use storytelling and education to connect with the right clients.
• Build Featured Project Pages that showcase your craftsmanship and process.
• Elevate your brand with professional photography that builds trust at first glance.

On today's episode, Logan and Steve talk about the importance of SEO to grow your contracting business

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On this episode Logan and his brother TJ  talk about TJ's first 6 months in business after starting his pond company in Charlotte

Join the discussion and check out CGTV live Monday nights through our FB group:

Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting

Or the weekly stream on Youtube here:

https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Instagram - instagram.com/contractorgrowthnetwork1

On today's episode, Logan and Steve talk about the importance of using video to grow your contracting business

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1