Explorez tous les épisodes du podcast Contra Indicated: Unconventional Conversations on AI, Behavior, and Healthcare Marketing
| Titre | Date | Durée | |
|---|---|---|---|
| Episode 103: You’re Marketing to the Symptoms, Not The Cause | 24 Sep 2026 | 00:29:55 | |
What if reaching more healthcare providers isn’t the best way to reach the patients who need treatment? Host Mike Rousselle and co-host Sara Goldman are joined by Dr. Aaron Noll and Dr. Andrew Spurr, OptimizeRx’s Clinical AI experts, to explore why a provider’s patient needs matter more than a static target list. Through two real-world examples, they discuss how identifying brand-eligible patients and timing messages around their care can make healthcare marketing more effective. | |||
| Episode 102: Dissecting the Mindset Behind Reach: “Only One Message? Feels Like a Reach.” | 11 Sep 2026 | 00:32:40 | |
What does it really mean to reach someone? In Episode 2, Mike Rousselle is joined by Sarah Bast and Mike Palladino to dissect the mindset behind reach, explore why healthcare marketers rely so heavily on it and reveal how fear can shape campaign planning. Together, they discuss better ways to measure whether marketing is driving meaningful action. | |||
| Episode 101: The End of Reach-Based Healthcare Marketing | 11 Sep 2026 | 00:30:14 | |
Is reach really the best measure of healthcare marketing success—or simply the easiest? In Episode 1, Mike Rousselle and guests challenge the industry’s obsession with reach, explore how Goodhart’s Law shapes marketing decisions and discuss why brand-eligible patients and behavioral change may be better indicators of real impact. | |||