Explorez tous les épisodes du podcast Content People

Thanks for listening to our episode with Kate O'Connor.

To keep up with or connect with Kate:

✨ LinkedIn: https://www.linkedin.com/in/kateemmaoconnor/

✨ Website: https://www.kateemmaoconnor.com/aboutkate

✨ Substack: https://thepsychoalchemist.substack.com/

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Whit Bolster.

To keep up with or connect with Whit:

✨ LinkedIn: https://www.linkedin.com/in/whit-bolster/

✨ Website: https://ampersand.wtf/

✨ Substack: https://whitbolster.substack.com/

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Lisa Haukom.

To keep up with or connect with Lisa:

✨ LinkedIn: https://www.linkedin.com/in/lisahaukom-1b58091a3/

✨ Instagram: https://www.instagram.com/thegoldenbrandco/?hl=en

✨ Substack: https://thegoldenbrand.substack.com/

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Ari Fine Glantz.

To keep up with or connect with Ari:

✨ LinkedIn: https://www.linkedin.com/in/ariglantz/

✨ Website: https://newenglandvc.org/

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Adam Lupsha.

To keep up with or connect with Adam:

✨ LinkedIn: https://www.linkedin.com/in/adamlupsha/

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Maya Valencia Goodall.

To keep up with or connect with Maya:

✨ LinkedIn: https://www.linkedin.com/in/mayagoodall/

✨ Website: https://www.corelearn.com/

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Nicole Black.

To keep up with or connect with Nicole:

✨ LinkedIn: https://www.linkedin.com/in/nikiblack/

✨ Book: https://www.amazon.com/Social-Media-Lawyers-Next-Frontier/dp/1604429208

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Amy Shoenthal.

To keep up with or connect with Amy:

✨ LinkedIn: https://www.linkedin.com/in/amyshoenthal/

✨ Instagram: https://www.instagram.com/amysho/?hl=en

✨ Website: https://www.amyshoenthal.com/

✨ Book: https://www.amyshoenthal.com/the-setback-cycle

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Alex Boyd.

To keep up with or connect with Alex:

✨ LinkedIn: https://www.linkedin.com/in/alexcboyd/

✨ Website: https://www.useaware.co/

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Blaise Lucey.

To keep up with or connect with Blaise:

✨ LinkedIn: https://www.linkedin.com/in/blaise-lucey-7ba50825/

✨ Substack: https://litverse.substack.com/about

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Sanja Komljenovic.

To keep up with or connect with Sanja:

✨ LinkedIn: https://www.linkedin.com/in/sanjakomljenovic/

✨ Website: https://www.onacreative.com/

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Julia Lechner.

To keep up with or connect with Julia:

✨ LinkedIn: https://www.linkedin.com/in/julialechner/

✨ Website: www.juliaevelechner.com

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Erika Veurink.

To keep up with or connect with Erika:

✨ Substack: https://longlive.substack.com/

✨ LinkedIn: https://www.linkedin.com/in/erika-veurink-091869112/

✨ Instagram: https://www.instagram.com/erikaveurink/?hl=en

✨ Website: https://www.erikaveurink.com/

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Karyn!

Connect with Karyn on LinkedIn: https://www.linkedin.com/in/karynschoenbart/

Read Karyn’s book:

https://www.amazon.com/Mom-B-Essential-Business-Advice-Generation/dp/1628654597

Him for Her Organization: https://www.illumynimpact.org/ 

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Caroline Joy.

To keep up with or connect with Caroline:

✨ Visit her beautiful blog Unfancy.

✨ Follow her on: Instagram, LTK, and Pinterest.

✨ Download her free guide with 28 days of outfit prompts.

✨ Or book a 1-to-1 no-buy styling session with her here.

To stay in touch with Meredith and Medbury:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Linda!

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Medbury on instagram: https://www.instagram.com/medbury_agency/

Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Connect with Linda on LinkedIn: https://www.linkedin.com/in/linda-ezziddin/

Thanks for listening to our episode with Dr. Cheryl Robinson!

Dr. Cheryl Robinson is an international speaker, founder of Creative Renegade Media, a doctor of education in organizational leadership and a regular contributor at ForbesWomen.

We dive into Cheryl’s podcast, 'Embrace the Pivot,' where she shares why confidence, taking risks, and building a strong network are game-changers for career pivots. Cheryl also gets personal, opening up about her health challenges and the power of authentic storytelling.

Follow Cheryl on LinkedIn: https://www.linkedin.com/in/drcherylrobinson/
Follow Cheryl on Instagram: https://www.instagram.com/embracethepivot/

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/
Follow Content People on insta: https://www.instagram.com/contentpeoplepod/
Subscribe to the Content People newsletter: https://meredithfarley.substack.com/
Email Meredith: Meredith@MedburyAgency.com

Episode Breakdown:

• 00:00 Introduction and Guest Background
• 01:06 Career Journey and Early Beginnings
• 02:23 Starting a Media Company and Forbes Contribution
• 09:07 Embrace the Pivot and Podcast Insights
• 14:30 Interviewing Techniques and Challenges
• 23:09 The Importance of Uniqueness in Pitches
• 24:33 Handling Misleading Pitches
• 25:25 Challenges in Conducting Interviews
• 27:08 The Problem with Jargon in Pitches and Interviews
• 28:13 Spotting Authenticity in Stories
• 28:44 Understanding Advertorials
• 32:03 Memorable Interviews
• 35:09 Personal Health Struggles and Advocacy
• 39:19 The Power of Vulnerability in Storytelling
• 41:55 A Unique Ghostly Experience
• 44:37 Final Thoughts on Storytelling

45:37 Closing Remarks and How to Stay Connected

Thanks for listening to our episode with Kaitlyn Teer!

Episode Links:

Follow Kaitlyn here on Instagram: https://www.instagram.com/kaitlynteer

Big Salad:
https://joannagoddard.substack.com/

Cup of Jo:
https://cupofjo.com/

Priscilla Long's - The Writer's Portable Mentor: https://bookshop.org/p/books/the-writer-s-portable-mentor-a-guide-to-art-craft-and-the-writing-life-second-edition-priscilla-long/10785213

Virginia Tufte - Artful Sentences: https://www.amazon.com/Artful-Sentences-Syntax-as-Style/dp/0961392185/ref=tmm_pap_swatch_0

Jess DeFino's Big Salad post: https://joannagoddard.substack.com/p/jessica-defino-favorite-things

Ashley C. Ford's Big Salad post: https://joannagoddard.substack.com/p/ashley-ford-favorite-things 

Aimee Nezhukumatathil's post: https://joannagoddard.substack.com/p/aimee-nezhukumatathil-favorite-things

And Aimee’s books: World of Wonders and Bite by Bite

An August Big Salad Event in Seattle: https://www.siff.net/cinema/in-theaters/big-salad-comes-to-seattle

Meredith & Content People Links:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Thanks for listening to our episode with Liam Carnahan! We love Lili.

Follow Meredith on LinkedIn.

Follow Content People on instagram.

Subscribe to the Content People newsletter.

Email Meredith: Meredith@MedburyAgency.com

Liam links:

Listen to our first convo with Liam here.

Explore his website here.

Hit him up or follow his professional journey through his LinkedIn profile here.

For a detailed look at some of his indispensable advice for freelance writers, be sure to check out his advice at this link.

And sign up for his newsletter here. 

Thanks for listening to our episode with Kayvon.

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

• Follow Content People on insta: https://www.instagram.com/contentpeoplepod/
  
  Subscribe to the Content People newsletter: https://meredithfarley.substack.com/
  
  Email Meredith: Meredith@MedburyAgency.com
  
  Book time with her here: https://www.medburyagency.com/
  
  And check out the Medbury website: https://www.medburyagency.com/
  
  We loved talking to Kayvon.
  
  Follow him on LinkedIn here: https://www.linkedin.com/in/kayvon-touran/

Thanks for listening to our episode with Jaime (Maser) Berman, founder of Maser Communications.

Meredith / Content People Links:

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

We loved talking to Jaime. ♥️

Check out her site here: https://maserpr.com/

And subscribe to her GREAT newsletter, Media Intel, here: https://manage.campaignzee.com/lDYmaMVARK

And connect with Jaime on LinkedIn here: https://www.linkedin.com/in/jaime-berman-2072616/

Thanks for listening to our episode with Maggie Sause, Head of Marketing at Red Antler.

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

Check out the Medbury website: https://www.medburyagency.com/

Book time to chat about Medbury: https://calendly.com/medbury

Email Meredith: Meredith@MedburyAgency.com

We loved talking with Maggie! ♥️

Follow Maggie on LinkedIn: https://www.linkedin.com/in/maggiesause/

Maggie’s website: https://www.maggiesause.com/

Check out the Red Antler site: https://www.redantler.com/

And read her great content on Medium: https://medium.com/@mjsause/what-we-can-learn-about-brand-from-daniel-day-lewis-9f6c6fde79f0

Thanks for listening to our episode with Lindsay Holden, co-founder of Odele!

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

Check out the Medbury website: https://www.medburyagency.com/

Book time to chat about Medbury: https://calendly.com/medbury

Email Meredith: Meredith@MedburyAgency.com

We loved talking with Lindsay.

Stay in touch with her:

Follow her on LinkedIn: https://www.linkedin.com/in/lindsay-holden-b44b941/

Follow Odele on LinkedIn: https://www.linkedin.com/company/odele-beauty/

Check out Odele’s website: https://odelebeauty.com/

Content People Show Notes 

Thanks for listening to our episode with Rio!

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

We loved talking Rio!

Stay in touch with her:

Subscribe to her substack: https://riovieranewton.substack.com/

Follow her on Instagram: https://www.instagram.com/riovn/?hl=en

Book a skincare consultation: https://www.rvnbeauty.com/booking

Buy her book:

https://www.amazon.com/Lets-Face-Secrets-Skincare-Obsessive/dp/0316540137

Thanks for listening to our episode with Kelli Corney.

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

We loved talking to Kelli.

Follow her on LinkedIn here:
https://uk.linkedin.com/in/kellicorney

Sign up for her Maven course here:
https://maven.com/kelli-corney/minimum-viable-brand

Thanks for listening to our episode with Kelsey Wahl (executive ghost writer! Social media leader for BIG TECH!).

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

We loved talking to Kelsey.

Follow her on LinkedIn here: https://www.linkedin.com/in/kelseywahl

Thanks for listening to our episode with Jill Manoff, Editor-In-Chief at Glossy!

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

We loved talking to Jill.

Stay in touch with her here:

Jill’s LinkedIn: https://www.linkedin.com/in/jill-manoff-642a5292/

Jill’s Instagram: https://www.instagram.com/jillmanoff/

Thanks for listening to our episode with Jess Ann Kirby.

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

We loved talking to Jess.

Stay in touch with her here:

Her great substack - https://jessannkirby.substack.com/

Jess’ blog - https://www.jessannkirby.com/

Jess’ instagram - https://www.instagram.com/jessannkirby/?hl=en

Thanks for listening to our episode with Cameron Armstrong (founder of Kitty and Vibe!).

Stay in touch with Meredith.

✨Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

✨Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

✨Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

✨Email Meredith: Meredith@MedburyAgency.com

We loved talking to Cameron.

✨Check out their great site here: https://www.kittyandvibe.com/ 

 ✨✨✨ Want to check out Kitty and Vibe’s great stuff? Use our code CONTENTPEOPLE to get 20% off! ✨✨✨

✨Follow Cameron on LinkedIn
https://www.linkedin.com/in/cameron-armstrong-a623b3a2/

✨Follow Kitty and Vibe on Instagram: https://www.instagram.com/kitty_and_vibe/

✨Follow Kitty and Vibe on TikTok: https://www.tiktok.com/@kitty_and_vibe?lang=en

Thanks for listening to our episode with Priscilla R. Vega.

Stay in touch with Meredith.

✨Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

✨Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

✨Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

✨Email Meredith: Meredith@MedburyAgency.com

We loved talking to Priscilla.

Stay in touch with her here:

✨Check out the PR Vega website: https://www.prvega.com

✨Follow Priscilla on Instagram: https://www.instagram.com/pvega/?hl=en

✨Check out Priscilla’s CupOfJo profile here. https://cupofjo.com/2019/07/16/week-of-outfits-priscilla-vega/

Thanks for listening to our episode with Ian Michael Crumm ♥️

✨Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

✨Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

✨Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

✨Email Meredith: Meredith@MedburyAgency.com

We loved talking to Ian.

Stay in touch with him here:

✨His insta: https://www.instagram.com/ianmcrumm/

✨His TikTok: https://www.tiktok.com/@ianmcrumm?lang=en

✨The Beauty Curious Podcast:
On Spotify https://open.spotify.com/show/3g8eCovALjYCphg0gBhXke
Or Apple https://podcasts.apple.com/us/podcast/beautycurious/id1684759888
Or wherever you find your podcasts

Thanks for listening to our episode with Liza Belmonte.

Stay in touch with Meredith.

✨ Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

✨ Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

✨Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

✨ Email Meredith: Meredith@MedburyAgency.com

✨ Learn about Medbury: MedburyAgency.com 

We loved talking to Liza.

Stay in touch with her here:

✨Subscribe to Every Body Gets Dressed here: https://lizabelmonte.substack.com/

✨ Follow LIza on Instagram: https://www.instagram.com/lizambelmonte/

✨ Follow Liza on TikTok: https://www.tiktok.com/@lizambelmonte?lang=en

✨ Her new newsletter, Not Yet a Woman, coming soon! https://notyetawoman.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=profile_page

Meredith chats with Jessica DeFino.

🌟 Follow Meredith on LinkedIn:
https://www.linkedin.com/in/meredith-farley/

🌟 Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

🌟 Subscribe to the Content People newsletter: https://meredithfarley.substack.com/  

🌟 Email Meredith: Meredith@MedburyAgency.com

🌟 We loved talking to Jessica. Follow her here:

🌟 Subscribe to The Unpublishable newsletter: https://jessicadefino.substack.com/

🌟 Or, follow Jessica’s column “Ask Ugly” at the Guardian here: https://www.theguardian.com/lifeandstyle/2023/nov/01/should-i-get-botox-advice-ask-ugly

🌟 This was the Substack article that referenced Jessica’s stats back in 2021: https://on.substack.com/p/grow-series-8

In this week’s Content People episode, I chatted with Cydnee DeToy.

Cydnee’s a Career and Empowerment coach.

Her work centers on supporting ambitious millennial women who need to recover from burnout,  redefine their relationship with work, and set new, empowering boundaries.

And, fun fact: In her first 8 weeks, Cydnee made 25K of revenue from LinkedIn. And built out a nearly full book of business. Not too shabby, right?

Our convo covered:

• The content and posts that earned her the most clients.
• How LinkedIn has surprised her.
• What drives her to share her message and support millennial women
• And what it’s like to work with her.

PS. This is our last ep of season 2. We'll be back Jan 2 with Season 3!

Follow Meredith on LinkedIn:
https://www.linkedin.com/in/meredith-farley/

Follow Content People on insta: https://www.instagram.com/contentpeoplepod/

Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

Email Meredith: Meredith@MedburyAgency.com

Follow Cydnee on LinkedIn:
https://www.linkedin.com/in/cydnee-detoy/

Subscribe to Cydnee's Newsletter: https://view.flodesk.com/pages/645105018c37c66117b451ee

Whoa ho ho. This is a big one. 💄 👀

Today on Content People we chat with Marisa Meltzer - the best-selling author of Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier.

Glossy - an instant best-seller - is a deep dive into the work of Emily Weiss, from her industry-changing blog Into the Gloss to her billion-dollar empire at Glossier.

If you’re interested in business, girl-boss analysis, or the beauty industry as a whole - it’s un-put-downable.

Marisa and I covered:

• Why she wanted to write this book.
• How she feels about Emily Weiss.
• What it’s like to have an ongoing, complex relationship with a public figure like Emily.
• And if she and Emily have talked since publication.

If you’re wondering (since Emily seems to be somewhat of a polarizing figure): I’m team Emily. There are elements of her story that many, many women in leadership positions might empathize with - and I find her to be very inspiring.

LINKS:

Sign Up for the Content People Newsletter
Meredith’s LinkedIn
Content People Instagram

GUEST LINKS:

Buy Glossy  
https://www.amazon.com/Glossy-Ambition-Beauty-Inside-Glossier/dp/1982190604

Follow Marisa on Instagram https://www.instagram.com/marisameltzer/?hl=en

Check out her website
https://www.marisameltzer.com/

"The branded wheel gets the grease."

This week, we had the privilege of speaking with Cher Jones - a powerhouse of personal branding with an impressive 30,000 LinkedIn followers.

Cher isn't just a social media influencer. She's the founder of "Your Brand at Work" and has collaborated with industry giants like BNY Mellon, Lockheed Martin, Fannie Mae, and Hewlett Packard.

Her mission: empower employees to cultivate and communicate their unique personal brands, both online and off.

What does personal branding mean to Cher? It's all about unearthing and expressing individual talent and value.

One of my favorite takeaways from our chat was Cher's five non-traditional KPIs for personal branding:

• Do people want to work with you?
• Do people want to work for you?
• Would they refer you?
• Will they champion you?
• Can they learn from you?

Powerful, right?

Our conversation was so much fun, and I learned a lot.  

Cher, thank you so much.

LINKS

Content People Newsletter
https://meredithfarley.substack.com/

Content People on Instagram https://www.instagram.com/contentpeoplepod/?hl=en

Follow Meredith on LinkedIn
https://www.linkedin.com/in/meredith-farley/

Follow Cher on LinkedIn
https://www.linkedin.com/in/itscherjones/

Follow Cher on Insta
https://www.instagram.com/itscherjones/?hl=en

Cher's personal branding quiz:
https://mrqz.to/63d1c02dcab7fb00279e0fe9

Cher's website
https://trainwithsociallyactive.com/

What, exactly, are you supposed to do with your hands during a speech?

Great question.

Let’s ask Amanda Hennessey, this week’s Content People guest.

I’ve worked with Amanda in the past - and loved every second I get to spend with her. I know you guys will like her, too.

Amanda’s the bicoastal founder of Boston Public Speaking and San Diego Public Speaking. She coaches teams and individuals - giving them the tools and confidence they need to nail big presentations, small (but important) meetings, and everything in between.

Amanda helps people:

• Manage their nerves.
• Increase their confidence.
• Tell compelling stories.
• Master vocal variety.
• Rehearse (instead of over-rehearse).
• Pull off a great wedding toast.
• And, finally, figure out what the eff to do with their hands during a presentation. ⭐

She’s also the author of Your Guide to Public Speaking: Build Your Confidence, Find Your Voice, and Inspire Your Audience. (Her book’s origin story, which we cover in the ep, is really magical. ✨)

Hope you might like it.

Links:

Meredith’s LinkedIn: https://www.linkedin.com/in/meredith-farley/ Content People newsletter: https://meredithfarley.substack.com/ Content People instagram: https://www.instagram.com/contentpeoplepod/?hl=en

Amanda's Websites:
https://www.bostonpublicspeaking.com/about
https://www.sandiegopublicspeaking.com/

Amanda's Instagram: https://www.instagram.com/amandaghennessey/?hl=en
Amanda's LinkedIn: https://www.linkedin.com/in/amandahennessey/
Amanda's Course: https://www.bostonpublicspeaking.com/freemasterclass
Amanda's Book: https://www.amazon.com/Your-Guide-Public-Speaking-Confidence/dp/1507210248

PR: Powerful. Mysterious. Often Misunderstood.

This week, we get a peek behind the curtain of earned media. I talked with Elise Labau and Florencia Cavallo, the cofounders of Stories Consulting - a very cool PR consultancy.

Stories Consulting primarily works with female-founded, mission-driven brands. Think: start-ups in the lifestyle, beauty, wellness, fashion, and women's health space.

These are the women who get clients placed in little ol’ outlets like Refinery29, Vogue, New York Magazine, the Wall Street Journal, and more.

Our convo covered:

• How they nurture and respect their partnership.
• Why they believe in a “less is more” approach to storytelling and building brands
• Scope creep, people pleasing, and how to say no to being a client’s personal shopper.
• One of the reasons that big agency teams often fail where boutique firms thrive. (Hint: It’s about established team dynamics).
• Why you want to build a moat around your brand. 🏰
• Why good PR plans set 6 and 12-month KPIs - rather than 30, 60 or 90-day benchmarks.
• The advice they’d give all new founders.

Elise and Florencia - it was such a treat to chat with you. Thanks for your time and your great advice.

Follow Content People on Instagram https://www.instagram.com/contentpeoplepod/

Follow Meredith on LinkedIn
https://www.linkedin.com/in/meredith-farley/

Follow Elise on LinkedIn
https://www.linkedin.com/in/elise-labau-topaloglu/

Follow Florencia on LinkedIn
https://www.linkedin.com/in/florencia-cavallo-59a12a52/

Check out Stories Consulting on Instagram
https://www.instagram.com/storiesconsulting__/

Check out the Stories Consulting Website
https://www.storiesconsulting.com/

Buckle up, cosmic travelers. 🚀🌎

On this week's journey through the Content People galaxy, we've onboarded an extraordinary navigator: @Felicity Wild, our Captain and Chief Tone of Voice Nerd.

Felicity's the creative force behind Brand Language Lab - a brand language consultancy company.

Think: Copywriting consultancy. But also an immersive, branded experience modeled on a 1970s sci-fi adventure.

In this convo, which is a bit more focused and specific than other eps, Felicity and I dive deep into the origins of her imaginative branding and website.

It’s … out of this world. (I'm done! I'm done.)

Our convo covers:

🪐 The brand’s origin story.
🪐 How a short break from client work gave Felicity the time and energy to reimagine the business's next chapter.
🪐 The creative potential of really long walks.
🪐 Turning to art for inspo (rather than competitors).
🪐 A healthy reframing of personal branding. And why it doesn’t need to be so personal.

Follow Content People or Meredith:
Content People Newsletter: https://meredithfarley.substack.com/
Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Felicity's Website: https://www.brandlanguagelab.com/
Felicity on LinkedIn: https://www.linkedin.com/in/felicity-wild/
Felicity's Newsletter: https://www.brandlanguagelab.com/lab-notes
Felicity's Course: https://brandlanguagelab.podia.com/

What's it like to know that Hozier (yeah, that Hozier) read your book?

Pretty great. A little surreal and intense.

How do I know that?

Because in this week’s Content People ep, we talked to @Andrea Isabelle Lucas. And I asked her.

Andrea’s the owner and founder of Barre & Soul, a beloved, multi-million dollar Barre & Yoga studio franchise in and around the Boston area.

With Barre & Soul, Andrea’s created a devoted client base, a beautiful brand, and a cool, welcoming studio experience. (I know that because I did my Yoga Teacher Training there back in 2016. 🧘💜)

Andrea’s also an author (her book - the one Hozier read? - is Own It All), and a speaker who’s shared the stage with folks like Michelle Obama and Billie Jean King.

I’m a little exhausted just writing this intro. I won’t even get into the fact that she’s been featured in places like the BBC, Forbes, Entrepreneur, Women’s Health, the Huffington Post, and Boston Magazine.

Just, like, look her up. Andrea’s a powerhouse. (And low-key one of my style icons.)

Our conversation covered:

• The light-bulb moment that totally changed the course of her career.
• How Andrea arrived at Barre & Soul’s iconic brand look.
• Her advice around taking the biggest risk you can stomach. Even if it’s just a baby step.
• The moves (and risks) that helped her business succeed in such a competitive space.
• An impactful mindset shift that empowered Andrea to rethink boutique pricing.
• How it feels to see photos of Hozier reading your book. (Intense.)
• An incredible book rec - The War of Art. (Which, btw, I’m already halfway through.)

And a lot more. This was really one of my favorite convos yet.

Hope you like it.

Check it out - link in comments ⤵️

[LINK OUT]

For Show Notes:

Follow the Content People newsletter:

https://meredithfarley.substack.com/

Follow Meredith on LinkedIn:

https://www.linkedin.com/in/meredith-farley/

Find Andrea:

Own It All:
https://www.amazon.com/Own-All-Only-Person-Change/dp/1633538540

Barre & Soul:
https://www.barresoul.com/

Andrea’s site and sign-up for her newsletter:
https://andreaisabellelucas.com/

The War of Art: https://www.amazon.com/s?k=the+war+of+art&hvadid=616931716525&hvdev=c&hvlocphy=9002004&hvnetw=g&hvqmt=e&hvrand=2173763426570252275&hvtargid=kwd-342894155&hydadcr=24661_13611822&tag=googhydr-20&ref=pd_sl_6k2tqkpngm_e

Follow Andrea on Instagram:
https://www.instagram.com/andreaisabellelucas/?hl=en

This is a really fun one.

Jessica Lanyadoo is a renowned Humanistic Astrologer, Psychic Medium, tarot reader, and Animal Communicator. She's developed a huge following and fan base - and she was a really wonderful Content People guest. 

Jessica and Meredith talk about:

Jessica's career path in astrology, how she discovered her psychic abilities, what it was like to carve out a career path - and a business - in such a unique space, and what it means to show up authentically online. 

A bit about Jessica:

Jessica started her private practice in San Francisco in 1994 and has met with thousands of people across the globe for one-on-one, couples, and business consultations. She's the host of the top-ranking astrology and advice show, Ghost of a Podcast, and she was the co-host of TLC’s digital show Stargazing. Her first book, Astrology For Real Relationships, published by Penguin Random House, came out in 2020.

Did you like hanging out with us?

Sign up for the Content People newsletter here: https://meredithfarley.substack.com/
Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Jessica:

On Instagram: https://www.instagram.com/jessica_lanyadoo/?hl=en
On TikTok: https://www.tiktok.com/@jessicalanyadoo?lang=en
Her Website: https://www.lovelanyadoo.com/about
Her Patreon: https://www.patreon.com/JessicaLanyadoo
Read Her Book: Astrology for Real Relationships https://www.amazon.com/Astrology-Real-Relationships-Understanding-Along/dp/1984856243

Welcome to S2E12 of Content People

This week we talk with Content Creator Clara of ColorMeLoverly.

You might know Clara from her TikTok, where she’s earned a following of more than 220K her fictional PR agency has amassed a trove of high-profile but problematic clients.

See her advice to Joe Jonas, for example.

Or check out Clara’s fantastic substack Hmm, That's Interesting - which has more than 12K subscribers - where she digs a little deeper into the cultural mores and nuances behind the hot-button issues of the day.
Hmm, That's Interesting

Clara’s also on Instagram and has a delightful literary podcast called One More Chapter with Clara and Clare.

Our convo covered:
- How Clara grew her following on TikTok

- What sparked the idea for her now-famous PR parody

- Why her newsletter is currently her favorite medium

- How “feeling cringe” is totally normal when you’re trying something new - and how she deals with it.

- Why promoting your work and content can feel harder for women than for men.

Subscribe to the Content People newsletter here.
Follow Meredith on LinkedIn here.

I loved getting to chat with Clara. Hope you enjoy the convo or find it useful.

We chat with @Charlotte Palermino: CEO and co-founder of @Dieux Skin. TikTok’s skincare fairy godmother ✨ An all-around absolute force.

If you’re in the beauty or skincare industry, or just around on TikTok, you know Charlotte.

She pioneered and grew Cosmopolitan’s Snapchat. Then she moved in-house to Snapchat, before co-founding Dieux Skin - a brand beloved by celebs from Hailey Bieber to Harrison Ford. (Yes, for real.)

Our convo covered:

-What Snapchat got wrong that TikTok gets right.
-Why (and how) she moved from Cosmopolitan to Head of Editorial at Snapchat.
-What made skincare a natural next step for her.
-Why Dieux Skin paid their brand designer in equity. (Loved this + took notes.) 😇💲
-How Charlotte plans (or doesn’t) her viral TikTok content. 📈
-The problem with “reef safe” sunscreen marketing

…and more.

Eye Dieux really hope you like it. (Had to. Not sorry.) 💛👁️

Follow Meredith: https://www.linkedin.com/in/meredith-farley/
Subscribe to the Content People Newsletter: https://meredithfarley.substack.com/

Follow Charlotte: 

TikTok - https://www.tiktok.com/@charlotteparler?lang=enInsta - https://www.instagram.com/charlotteparler/reels/?hl=en
ShopMyShelf - https://shopmy.us/charlotteparler/shelves
Dieux Insta - https://www.instagram.com/dieuxskin/
Dieux TikTok - https://www.tiktok.com/@dieuxskin?lang=en

Drew Brucker: Ever heard of him?

JK. If you're on LinkedIn, you probably know this dude.

Drew’s a razor-sharp marketer. A bleeding-edge Midjourney expert. And kind of famous here on LinkedIn.

I was so glad to get to pick Drew's brain for this week's ep of Content People.

We covered:

- Why Drew started posting on LinkedIn.

- What he thinks it takes to be successful on the platform.

- The podcasts that influenced his approach to content.

- Why staying up on AI is going to be imperative.

- How to engineer a career pivot. (Hint: Storytelling matters.)

Drew also walked me through the basics of Midjourney. And how he thinks it will massively transform marketing SOPs.

Follow and connect with Drew here on LinkedIn: https://www.linkedin.com/in/drewbrucker/

Follow and connect with Meredith here on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Subscribe to the Content People newsletter here: https://meredithfarley.substack.com/

Ok. This is a BIG ONE.

This week’s guest is Dr Lindsay C. Gibson: A clinical psychologist and bestselling author who specializes in helping people identify and deal with emotionally immature people, or EIP’s.

Her book Adult Children of Emotionally Immature Parents was a breakthrough best-seller.

And she’s since followed it with a series of popular, related books, including: Recovering from Emotionally Immature Parents, Self-Care for Adult Children of Emotionally Immature Parents, and her latest work, Disentangling from Emotionally Immature People.

Dr Gibson has been featured on some really huge platforms - like the Ten Percent Happier podcast  - and her interview also happened to be one of their most popular episodes.

It was such a privilege to chat with her.

Our conversation focused specifically on dealing with EIPs in the workplace.

We covered:

• How Dr Gibson defines Emotionally Immature People (EIPs)
• And how to spot them in the wilds.
• How emotionally immature behavior might manifest at work.
• The workplace dynamics and patterns that Adult Children of Emotionally Immature Parents can be especially mindful of.
• How to spot an EIP in a job interview. (Hint: They don’t seem to have time for your questions. You already feel like a burden.)

Stay Up To Date via the Content People newsletter:
https://meredithfarley.substack.com/

Where to find Lindsay C. Gibson online:
Website: www.lindsaygibsonpsyd.com/

Books:

• Disentangling from Emotionally Immature People
• Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents.
• Who You Were Meant to Be: A Guide to Rediscovering Your Life's Purpose
• Recovering from Emotionally Immature Parents: Practical Tools to Establish Boundaries and Reclaim Your Emotional Autonomy
• Self-Care for Adult Children of Emotionally Immature Parents: Honor Your Emotions, Nurture Your Self, and Live with Confidence
  

Want to do a magic trick?

Imagine your favorite food.

How does that thought feel in your body?

Ok, nice job. Now think of your least favorite food.

How does that thought feel?

For me: Mac and cheese gives me warm, happy feelings. Cilantro (gross) - my stomach clenches and my throat tightens.

Tina Greenbaum LCSW, executive performance coach, and CEO of the Master Under Pressure  program, posed the above questions when I asked if there is anything leaders can do right at this moment  to get in touch with their intuition, inner wisdom and guidance at work.

TL;DR:
→ Situations that give you the favorite food feeling = things are in alignment.
→ Least-fave food feeling = something isn’t quite right. You might want to get curious about what’s happening below the surface (for you and for the other folks involved).

Tina was a wonderful guest. In addition to that nifty little food trick, we covered:

• Projection, transference, and why leaders are sometimes conflated with tricky parents.
• How breathwork expands your nervous system’s capacity for stress. And helps you make better decisions.
• The power of positive productive thinking.
• Why women at work need boundaries of steel.
• When feeling bored is helpful information.
• Her program, Mastery Under Pressure.

Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Follow Tina:
On LinkedIn: https://www.linkedin.com/in/tinagreenbaum/
On Instagram: https://www.instagram.com/masteryunderpressure/?hl=en

And check out her Mastery Under Pressure website here: https://masteryunderpressure.com/

Our next guest: Kirbie. Frickin. Johnson.

If you’re in or adjacent to the beauty industry, you know Kirbie:

Co-host of the chart-topping beauty podcast Gloss Angeles. Producer, writer, West Coast beauty editor and frequent contributor to little ‘ol outlets like Allure. Beauty soothsayer who shoots from the hip when it comes to marketing terms like “reef safe sunscreen” and “clean beauty.” Writer of the fantastic (and perfectly named) Ahead of the Kirb newsletter.

I was so thrilled to talk to Kirbie. I’ve been listening to her and co-host Sara Tan spill the tea on beauty products, brands and trends for nearly three years now.

Our convo covered:

• How SEO impacts the beauty brand product decisions 📈
• The power (and often the necessity) of a Founder’s Story for female-owned beauty brands
• Why Kirbie got into content - and how its changed across her career 
• What being the only journalist allowed BTS at Euphoria did to her TikTok algo ✨
• How TikTok, Youtube and Instagram all create different communities and require different content.

LINKS
Subscribe to the Content People newsletter here. https://meredithfarley.substack.com/

Find Kirbie... everywhere:
Her substack: https://kirbie.substack.com/
Her website: https://kirbiejohnson.com/
Her TikTok: https://www.tiktok.com/@kirbiejohnson/video/7254257226972630318?lang=en
Her Instagram: https://www.instagram.com/kirbiejohnson/?hl=en
The Gloss Angeles Site: https://www.glossangelespod.com/episodes-blog

Heather Murray, folks. 

Heather’s the founder of Beesting Digital, the voice behind the AI for Non-Techies newsletter (🔥) and she’s basically famous on LinkedIn (26,000 followers and counting) for the actionable and insightful info she shares about #AI.

Heather's Info:

Follow Heather here on LinkedIn: https://www.linkedin.com/in/accessible-ai/

To work with Heather: Email her at heather@beesting-digital.com
Subscribe to her newsletter: https://ai-non-techies.beehiiv.com/subscribe

Meredith's Info:
Follow Meredith here on LinkedIn:
https://www.linkedin.com/in/meredith-farley/

Subscribe to the Content People newsletter: https://meredithfarley.substack.com/

Want to be a guest? Or sponsor an ep of Content People? Email Meredith at MeredithFarley@gmail.com

This was a really special episode. I interviewed Aliza Licht. Aliza is a best-selling author, the former SPV of DKNY and the creative brain behind the infamous twitter handle @DKNYPRGIRL. (RIP!)

We talked about her best-selling new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. One of the juiciest parts of the convo: How personal branding is different for men vs women.

Subscribe to the Content People newsletter https://meredithfarley.substack.com/
Follow Meredith on LinkedIn https://www.linkedin.com/in/meredith-farley/

Follow Aliza
- on Insta https://www.instagram.com/alizalichtxo/?hl=en
- on LinkedIn https://www.linkedin.com/in/alizalicht/
- her podcast https://alizalicht.com/podcast

And check out her previous book, Leave Your Mark https://www.amazon.com/Leave-Your-Mark-Career-Social-ebook/dp/B00NERQSHA/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1689651019&sr=1-2

An information-packed convo with fractional marketer Susan Wenograd. From the advent of the abandon-cart email to the highs and lows of paid media, Susan has seen it all - and she knows how to fix your marketing problems.

Subscribe to the Content People newsletter: https://meredithfarley.substack.com/  

Follow Meredith on LinkedIn:  https://www.linkedin.com/in/meredith-farley/

Check out Susan's website: https://susanwenograd.com/

Check her out Susan's LinkedIn: https://www.linkedin.com/in/susanwenograd/

Listen to Susan's podcast That's Marketing, Baby!
https://www.thatsmarketingbaby.com/