Explorez tous les épisodes du podcast Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
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112 - Secret to Boosting Your Business? Start Thinking Like a Marketer
Thinking like a marketer isn’t about flashy tactics—it’s about basics, mindset, and using simple strategies that connect your ideal audience to your business. You’ll hear why “marketing” means the activities that bring customers to you, how the 4 Ps fit in, and how to apply it with a clear, customer-first lens.
I’m delighted to share this session from my good friend, colleague, and marketing coach Brenda Meller. Although, the original Think Like a Marketer* presentation was done on video I know you'll pick up tons of tips and techniques from this audio version.
Takeaways
🔹 Good marketing speaks to a clear ideal audience, is memorable, and unique—don’t just notice it, ask why it works.
🔹 Marketing = activities that connect customers to you (with the classic 4 Ps: product, price, place, promotion).
🔹 Aim for intentional marketing (a plan and roadmap) vs. unintentional (the 404-page problem).
🔹 Shift into a customer-first mindset: write to one person; use “you/your” language so messages land.
🔹 Always create a bridge to the future: tell people exactly what to do next (simple, specific CTAs).
🔹 Surprise and delight: own mistakes, invite feedback—and reward people who help you improve.
🔹 Engage your community and spell out the action you want (likes, comments, replies).
🔹 Be an idea generator for others; small, thoughtful suggestions create memorable brand moments.
🔹 Marketing is learnable—treat it like practice (think yoga): steady reps build skill and confidence.
* Think Like a Marketer was part of the LIVE 4-hour Mini Marketing Marathon on September 11, 2025
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Are you ready to make your social media videos more professional without spending a lot more time or money? You might be surprised how easy it is.
In this solo episode, I share 5 easy ways to level up the quality of your social media videos. It's not about spending hours editing or a ton on equipment. It's about being intentional with your video creation process.
Top Takeaways
🔹Making videos more polished doesn't require fancy equipment.
🔹Using a script or notes can streamline the recording process.
🔹Cutting dead space improves viewer engagement.
🔹Camera angle affects how confident and approachable you appear.
🔹Using a simple strategy can reduce anxiety and improve delivery.
🔹Investing in an external mic significantly enhances audio quality.
🔹Recording one line at a time saves time during the editing process.
🔹Most people are more forgiving of poor video than poor audio quality.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Staying consistent with video can be a challenge. Particularly on days when you're not camera-ready, don't have any time, or are just not in the mood.
In this episode, I share how to shift the way you think about video creation from performance to documentation. This means capturing real moments through B-roll footage and using templates to streamline the video creation process.
Top Takeaways 🔹Most people treat video like a performance 🔹Documenting captures what's already happening 🔹B-roll footage is perfect for everyday moments 🔹Templates can save time creating polished videos 🔹Using templates isn't cheating; it's smart 🔹Documenting can take the fear out of recording video 🔹People want real moments, not perfection 🔹Planning helps eliminate "what do I post?" 🔹Start building a B-roll library today
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Not surprisingly, I get asked "how to" questions about video all the time. In this solo episode, I share the 3 questions I get asked the most by consultants, entrepreneurs, and businesses that want to use video to build online visibility.
During the session, I talk about what equipment you actually need (it's not a lot) and how to save time during the video creation process. I also explain my 14-day BOCA method you can use to become more comfortable on camera.
Takeaways
🔹People often feel uncomfortable on camera due to overthinking.
🔹The BOCA method involves recording short videos daily for 14 days.
🔹Consistency in video creation leads to improvement over time.
🔹It's normal to dislike how you look or sound on video.
🔹A smartphone is sufficient for recording short videos.
🔹Investing in an external microphone enhances audio quality.
🔹Poor audio quality is less forgivable than poor video quality.
🔹Recording one line at a time saves time and reduces editing.
🔹Using a script or notes can streamline the recording process.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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How important is it to be "authentic" online? And what does that even mean anyway? For me, it depends.
This solo episode is all about being authentic on social media. I share some insights from Seth Godin on what authenticity actually means. And what it doesn't.
What I often tell clients I work with, what people share on social media isn't an accident. People share what they want us to see.
🔹Authenticity online is often misconstrued; it's not just about being unfiltered.
🔹People share intentionally; nothing on social media is by accident.
🔹Oversharing can lead to regret and negative reactions.
🔹It's important to define what is professional, personal, and private in sharing.
🔹Your audience doesn't need to know every detail of your life.
🔹Being authentic means being true to yourself while considering your audience.
🔹Consistency in messaging builds trust with your audience.
🔹Intentional sharing can have a significant impact on engagement.
🔹You can choose what to share based on your comfort level.
🔹It's okay to not share everything, share what you want to.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Social media is a very personal space. You're on camera talking to one person, watching your video at a time. That's why camera presence is so important.
And that doesn't only mean you being comfortable on camera, it's using camera angles that make your audience feel comfortable too.
In this solo episode, I share a strategy to help you become more confident on camera and how to frame the camera to build connection with your audience.
Takeaways
🔹Building confidence on camera is essential for effective communication. 🔹The 14-day video challenge helps reduce camera anxiety. 🔹Practicing without the pressure of public scrutiny is key. 🔹Framing and camera angles influence viewer perception. 🔹Natural light is preferable to artificial lighting for video. 🔹Sound quality is more important than video clarity. 🔹Understanding viewer comfort zones enhances connection. 🔹Being about an arm's length away from the camera is ideal. 🔹Authenticity builds trust more than striving for perfection. 🔹Consistency in showing up on camera fosters a genuine connection.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Think great speakers are born? You would be wrong. Speaking secrets busts the myth about natural talent and offers practical strategies and advice you can use whether you're giving a keynote, speaking on a panel, or recording a video from your home office.
In this episode, I’m sharing clips from an interview with Monisha Toteja, CEO of Dynamic Speaking, pulled from my content vault. During our conversation, Monisha shared breathing techniques, tips for structuring your message, and ways to handle those speaking jitters.
Takeaways
🔹Good communication isn’t about what you say, it’s about what people hear.
🔹Public speaking is a learned skill, not an inborn talent.
🔹Diaphragmatic breathing boosts projection, clarity, and confidence.
🔹Structure and pauses help your audience follow your message.
🔹Overthinking leads to rambling—focus on one main point at a time.
🔹A little planning (even 30 seconds) can improve your delivery.
🔹Focus on what went well to build confidence, not just what you missed.
🔹Speaking on panels requires concise, to-the-point answers.
🔹Nervousness is normal—your audience is rooting for you.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Creating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B-roll footage.
Life happens to all of us. In this solo episode, I share how to keep showing up on video when you're overwhelmed, overworked, or life gets in the way. The secret is intentionally recording and using B-roll footage.
TOP TAKEAWAYS
🔹B-roll footage allows you to create content even when you're short on time
🔹People are looking for a message that resonates, not a perfect production.
🔹Using templates can create cool videos without hours of editing
🔹You don't always need to be on camera to create engaging content.
🔹Shifting focus from yourself to your audience makes all the difference
🔹Use the Banish On Camera Anxiety strategy to get comfortable on camera
🔹Collect B-roll footage intentionally to use in future content
🔹The message you share is more important than how you look
🔹Embrace the creator mindset to find stories everywhere.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Even if you love using AI to save time, your audience still wants your human touch. In this episode, I share practical ways to take your stiff, robotic drafts and make them sound clear, real, and true to you.
In this solo episode, I break down my favorite tricks for guiding AI, adding your voice, and proofreading like a pro so your content actually connects.
TOP TAKEAWAYS
🔹 Feed ChatGPT examples of your real writing 🔹Break up long, run-on sentences 🔹 Write how you talk — skip stiff, formal phrases 🔹 Avoid cliches, jargon, and repetition 🔹 Proofread out loud (and backwards!) to catch mistakes
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Carousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral design.
In this solo episode, I provide a step-by-step guide on designing carousels, emphasizing the importance of format, branding, and visual appeal. I also shares practical design tips to enhance readability and engagement, ultimately encouraging content creators to adopt the lateral format for better performance on LinkedIn.
TOP TAKEAWAYS
🔹Carousels can significantly enhance engagement on LinkedIn. 🔹The lateral format is more effective than the traditional square format. 🔹Start with a square design in Canva and resize later. 🔹Keep text minimal and focused on one idea per slide. 🔹Use bold headlines and short explanatory lines to maintain interest. 🔹Visuals should complement the text and guide the viewer's eye. 🔹Consistency in branding helps build recognition. 🔹Preview your carousel on mobile before posting. 🔹Cluttered slides are less effective; leave breathing room. Upgrading presentation style can improve content visibility.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Many people overthink equipment when starting out with video or podcasting. Christopher Johnson emphasized using what you already have, like your phone, and focusing on good audio before investing in expensive gear.
I was delighted to have Christopher Johnson, event producer and radio personality, join me to share some tips on purchasing recording equipment. He encouraged listeners to buy what fits their current needs and learn as they grow. Fun and experimentation should guide the process.
Topics included 🔹Don’t overspend on gear you don’t understand—start simple 🔹Phones are powerful tools for both video and audio content 🔹Audio quality matters more than video quality for keeping attention 🔹Get the most memory you can afford on devices, especially for video 🔹USB mics are beginner-friendly; XLR setups require more gear and skill
Visit Christopher's site for resources, click here
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Creating content consistently, particularly video content, can be a challenging task. In this solo episode, I share my simple, low-tech system for creating videos with minimal stress and burnout.
By using simple tools like Post-it notes and a whiteboard, I'm able to capture and organize my ideas, making batch recording days a breeze.
TOP TAKEAWAYS
🔹You don't need a production team or fancy studio to create videos. 🔹 A flexible content creation planner can reduce stress. 🔹 Batch recording can enhance productivity and creativity. 🔹 Using low-tech tools can simplify the content creation process. 🔹Capturing ideas as they come is crucial for content flow. 🔹Overcoming content creation blockers is essential for consistency. 🔹Life's unpredictability can be managed with a solid system. 🔹 Adapting a system to your strengths is key to success. 🔹Building a habit around capturing ideas is important. 🔹 Creating content should be enjoyable, not overwhelming.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Hey, I published 100 episodes!!! In this episode, I’m sharing a recent setback that led to a mindset shift and a new way of seeing content creation.
It’s not about doing more. It’s about seeing differently. Even when you’re sick, sidelined, or just out of steam.
This episode walks through the five-part framework that helped me keep showing up with purpose (and sanity), even when creating content the “usual way” wasn’t an option.
Inside This Episode: 🔹 What a health setback taught me about storytelling 🔹 How B-roll and “see the story” saved my content 🔹 The mindset shift every creator needs 🔹 A framework for flexible, purpose-driven content 🔹 Why perfection is overrated—and presence is everything
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do.
In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teach others, and if you even have anything new to say.
10 Top Takeaways
🔹Your audience doesn't care about your appearance.
🔹Focus on delivering relevant content.
🔹Short videos (20-90 seconds) are most effective.
🔹Write how you speak for better engagement.
🔹You don't need to be an expert to share valuable insights.
🔹Consistency builds trust with your audience.
🔹Don't overthink your video content.
🔹Your unique voice is what matters most.
🔹Focus on one idea per video for clarity.
🔹Stop worrying about perfection in your videos.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from ChatGPT using clear, direct prompts that actually work.
In this solo episode, I share 10 practical ways to prompt ChatGPT, and other prompt-driven AI platforms, so it feels more like a strategic assistant and less like a cringey salesperson. Whether you’re writing a LinkedIn post, drafting video scripts, or summarizing your own podcast transcript, these prompt strategies will save you time and help you get better results.
5 Top Takeaways
🔹Say no BS, no fluff in your prompt—set the tone up front or prepare for a cleanup.
🔹Use ChatGPT to summarize, organize, and label messy transcripts or notes.
🔹Feed it examples that worked well for you to shape tone and structure.
🔹Stack prompts for better results—layer your request, don’t go one-liner.
🔹Ask for a BS check to cut exaggerated, vague, or cringey language from your drafts.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book.
I was excited to have Tiina Jarvet, headhunter and career coach, join me to share her experience translating her book into Spanish. And the surprising effort that went into making it accessible and visually engaging.
Topic included
🔹Translating your book is like launching it all over again. It requires editing, proofreading, and marketing as a brand-new book.
🔹Choosing a language with a large global audience, like Spanish, can open significant new doors for visibility and impact.
🔹Visual elements, like sketch notes, must also be translated, which adds time and complexity to the process.
🔹Trusted collaborators (translators, proofreaders) are essential, especially if you don't speak the target language.
🔹A translated book can act as a powerful business card, opening up speaking opportunities and new markets.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts.
In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory.
Some of the things I highlighted
🔹Start with a clear format and platform. Audio-only or video? Free or paid hosting? I recommend paid platforms like Buzzsprout for wider reach and support.
🔹Solo episodes position you as the expert. Interviews are great for shining the light on guests, but solo content builds trust with your audience.
🔹Use episode numbers. Makes it easier to reference past episodes on-air, in writing, or while guesting on other shows.
🔹Leverage transcripts and video clips. They boost discoverability, accessibility, and give you great promotional content in less time.
🔹Be consistent. Listeners build routines around your show — if you disappear for weeks, they may not come back.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content.
I was delighted to have Vickie O'Neil, YouTube Expert, join me to discuss building and monetizing a YouTube channel, especially for women over 40. She shared real strategies, examples, and encouragement for anyone ready to dive in. No fluff—just smart, actionable advice.
Topics Included
🔹Organize your content – Playlists are more than aesthetic; they guide your viewers like file folders, making your channel easier to navigate and helping position you as an expert.
🔹Start messy, but start – You don’t need fancy equipment or editing skills to begin. Raw, one-take videos with strong value can still build trust and generate income.
🔹You don’t need 1,000 subs to monetize – Use lead magnets, low-ticket offers, or even simple consultation links in your video descriptions to turn views into revenue from day one.
🔹YouTube is built for longevity – Unlike TikTok or Instagram, content on YouTube can continue to get discovered and drive traffic for months or even years.
🔹Women over 40 bring a unique advantage – Life experience, career pivots, and real stories resonate deeply. Don’t discount your voice—use it as your superpower.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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LinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth.
I was delighted to be joined by Beth Granger, LinkedIn trainer, consultant, and speaker, Beth Granger Consulting, to discuss smart, practical ways to stand out, build trust, and start better conversations on the platform
Topics included:
🔹Treating LinkedIn like a 24/7 networking event—show up and be real.
🔹Why meaningful comments often go further than constant posting.
🔹Always personalize your connection requests—ditch the generic.
🔹Avoid automation tools that spam—LinkedIn will notice (and so will people).
🔹Remember to use the first person in your profile to create a connection, not distance
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them.
In this solo episode, I share practical tips to make your videos more effective.
Some of the things I highlighted:
🔹 Start with a hook – Grab attention immediately instead of introducing yourself first.
🔹 Edit out dead space – Remove long pauses and filler words to keep the pacing tight.
🔹 Make your videos visually engaging – Use movement, camera angle changes, or simple transitions.
🔹 Always add captions – Most people watch on mute, and captions improve accessibility.
🔹 Have a plan – Outline your goal and key points before recording to avoid rambling.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners.
She broke down how trying to be everywhere at once leads to exhaustion, and why focusing on just a couple of key platforms can deliver better results without overwhelming you.
Topics included
🔹 Burnout is real – Trying to be on every platform can drain your energy and resources fast.
🔹 Choose your platforms wisely – Pick the ones where your audience is active and where you actually enjoy engaging.
🔹 Saying no creates focus – When you stop spreading yourself too thin, you can double down on what truly works.
🔹 Use AI and automation smartly – AI tools like CapSho and Riverside can help streamline content repurposing and free up your time.
🔹 Be “intelligently lazy” – Work smarter, not harder, to create sustainable success without sacrificing your well-being.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Do you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated.
And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are.
I was excited to have Scarlett De Bease, President of Scarlett Image, join me for this conversation. Scarlett shared practical tips on how consultants and entrepreneurs can dress with confidence, shop your own closet, and make sure your wardrobe works for you—not against you.
Key Topics Included
🔹 Wear clothes that make you feel confident, not just professional. Your clothing should enhance your confidence—when you feel good in what you wear, you show up more powerfully in meetings, presentations, and networking.
🔹 Avoid last-minute outfit choices. Don’t run out and buy something new just before an important event. Clothes should be familiar, comfortable, and well-fitting so you're not fidgeting or distracted.
🔹 Mix and match for a versatile wardrobe. Instead of relying on outdated suits or defaulting to all black, choose pieces that work well together and allow for multiple outfit combinations.
🔹 Shop your own closet before buying more. There are likely great pieces hiding in your wardrobe that you’ve forgotten about. Rotate them forward and remove anything that no longer fits or feels good.
🔹 Stop waiting to lose weight before dressing well. Confidence isn’t about size—it’s about wearing what fits and flatters you now. Well-fitting clothes will help you feel good and show up fully in your professional life.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way!
In this solo episode, I share a simple five-step process to help you record, edit, and post videos faster—without the stress. If you've ever spent two hours recording a two-minute video, this episode is for you! These steps will save you time and make video creation feel effortless.
Some of the things I highlighted
🔹 Plan before you record – Take three minutes to define your purpose and jot down key points or a short script to stay focused.
🔹 Record in short clips – Instead of aiming for a perfect one-take, record in small sections to make editing easier.
🔹 Edit quickly – Keep it simple by trimming mistakes and dead spaces. Use captions to improve accessibility and engagement.
🔹 Add captions and music – Since most people scroll with the sound off, captions are essential. Stick to platform-approved music to avoid licensing issues.
🔹 Post without overthinking – Avoid getting stuck in endless tweaking. Nobody expects perfection—what matters is your message!
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time.
So In this solo episode, I share 10 simple strategies to help busy coaches, consultants, and entrepreneurs create content with ease—whether you're struggling with what to post, overthinking your ideas, or running out of inspiration.
These practical content creation tips will help you generate fresh content consistently without stress or second-guessing yourself.
Some of the things I highlighted
🔹 Answer FAQs – Use questions from your clients, DMs, or post comments as inspiration for content. If one person is asking, many others are wondering the same thing.
🔹 Repurpose Your Content – Don’t reinvent the wheel! Turn blog posts into carousel posts, text posts into video scripts, or long videos into short social clips. (For more repurposing tips listen to episode #88 of this podcast)
🔹 Share Behind-the-Scenes Content – Give your audience a peek into your work or daily life. This builds connection and shows the human side of your brand.
🔹 Engage with Your Audience – Post polls, ask questions, and check your comments for content ideas. Your audience will tell you what they want to see!
🔹 Use AI and Social Listening Tools – Platforms like Answer the Public and ChatGPT can help you discover trending questions and generate new content ideas.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Creating content takes time and if you're only using it once, you're working harder than you need to.
In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch.
From turning videos into podcasts to transforming text posts into visuals, these strategies are designed to help busy consultants and entrepreneurs work smarter, not harder, with their content marketing
Some of the things I highlighted:
🔹 Repurpose Video into a Podcast – Extract audio from live streams or short-form videos to create podcast episodes, making your content accessible to a new audience.
🔹Turn Long Videos into Social Clips – Cut highlights into short clips for LinkedIn, Instagram, YouTube, and TikTok. Tools like Descript and Riverside make this process seamless.
🔹 Use Transcripts for More Content – Your video or podcast transcript is a goldmine—turn key takeaways into text posts, LinkedIn carousels, or even quote graphics.
🔹 Transform Text Posts into Video Scripts – Use a well-performing text post as a natural script for short-form videos, keeping the language conversational and engaging.
🔹 Expand Comments into Posts – If you’ve written a thoughtful comment on someone else’s content, refine it into a full post, carousel, or even a podcast topic.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you!
I was delighted to be joined by my friend and colleague Brenda Meller, a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie.
We dive into the key differences between LinkedIn and other social platforms, how to develop a content strategy that actually works, and simple ways to start showing up—even if you’re hesitant to post.
Key Topics Included
🔹LinkedIn is not Facebook—But It’s Still Social - While LinkedIn is a professional platform, it’s also about building relationships, not just pushing content. Understanding your audience’s mindset on LinkedIn is key to creating the right type of content.
🔹 Content Without Strategy is a Common Pitfall - Posting without a plan won’t get you results. Brenda compares strategy to a road trip—you need a clear destination and a route to get there. Know your goals and audience before posting.
🔹 You Don’t Have to Post Every Day—Start Small - If you’re new to creating content, engage first by commenting and reacting to posts. Then, start posting once a week—even a simple repost with your thoughts can help you get comfortable.
🔹 You Only Need to Know a Little More Than Your Audience - Imposter syndrome holds many people back, but you don’t need to be the ultimate expert. Speak to your target audience, not your peers, and share knowledge that will genuinely help them.
🔹 80/20 Rule: Sell Less, Give More Value - Only 20% of your posts should promote your services—the other 80% should educate, inspire, or entertain. This builds trust and keeps your audience engaged, rather than feeling like they’re being sold to constantly.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank
Some of the things I highlighted:
🔹 Stability matters – A good tripod or phone mount keeps your video looking professional and smooth, one of my favs is the SMALLRIG
🔹 Audio is key – Wireless lav mics like the Hollyland Lark make a huge difference in sound quality
🔹 Lighting can make or break your video – Natural light is best, but clip-on LED lights are a great backup.
🔹 Desktop mics elevate voice quality – A budget-friendly Blue Snowball is a solid choice, while the Blue Yeti offers pro-level sound.
🔹 Start small, upgrade later – My strategy is to start with affordable gear and invest in one premium tool at a time, usually on sale.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation.
Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement.
In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming.
➡️ Our mutual friend, Michelle B. Griffin, joined us for this part of this episode.
Topics included:
🔹 AI’s Growing Role in Podcasting & Content Creation - AI tools like Descript, ChatGPT, and automated audiograms are making podcast production easier. Podfest featured an entire track on AI, including creating AI-powered assistants for podcasting.
🔹 Repurposing Content to Save Time - Recording solo podcast episodes on video allows for easier repurposing into clips, transcripts, and social content. Tools like Riverside and Buzzsprout’s transcript feature help streamline this process.
🔹 The Value (or Lack) of Show Notes & Transcripts - Some podcasters, like Amy Porterfield, emphasize show notes for driving traffic. Others question how many listeners actually read them and whether they provide an SEO benefit.
🔹Podcast & Livestream Cross-Promotion - Many podcasters repurpose livestreams into podcast episodes, making content creation more efficient. Numbering episodes and embedding podcasts in LinkedIn articles can improve discoverability.
🔹 The Fun & Flexibility of Co-Hosting or Panel-Style Podcasts - Having a co-host or panel discussion (like Media Mavens) makes podcasts more dynamic and engaging. These formats allow for spontaneity, deeper conversations, and audience participation.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you're uncomfortable being on camera, I get it; I've been there too.
In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera.
Some of the things I highlighted:
🔹Many people feel uncomfortable on camera, which can hinder video creation.
🔹Lazy videos allow for content creation without being the focus.
🔹Power poses can significantly boost confidence before recording.
🔹Suspension of disbelief helps in feeling comfortable on camera.
🔹Shadowing confident speakers can improve delivery and engagement.
🔹The BOCA strategy encourages daily practice to reduce anxiety.
🔹Repetition and simple techniques are key to improvement.
🔹Viewers are interested in the message not your appearance.
🔹Creating videos should feel like a conversation, not a performance.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation.
Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement.
In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming.
Topics included:
🔹Podcasting & Live Streaming Are Evolving - LinkedIn’s shift in audio events signals that livestreaming will play a bigger role in podcasting moving forward.
🔹Video Enhances Podcast Promotion - Using video clips from recorded episodes is more engaging than static audiograms and can help attract more listeners.
🔹Repurposing Content Maximizes Reach - Turning live streams, audio events, and podcast transcripts into multiple forms of content (clips, newsletters, blog posts) extends their lifespan.
🔹Audio Quality is Critical for Retention - Investing in good microphones and audio-enhancing tools (like Adobe Podcast) ensures a high-quality listening experience, which is essential for keeping an audience engaged.
🔹Podcasting is a Long-Term Brand Builder - Unlike short-form social media, podcasts hold attention for longer, allowing deeper connections with your audience and positioning you as an authority in your niche.
➡️ Watch for Part 2 with me, Gillian, and Michelle B. Griffin
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you're like me, you're always looking for ways to save time. Try this podcast recording strategy.
In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL.
🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll be using them across platforms.
🔹Using Riverside for content creation – Recording, clipping, and repurposing podcast episodes more efficiently.
🔹 AI for content repurposing – How I use AI to transform transcripts into social media posts, blog articles, and more.
🔹 Saving time with a streamlined workflow – How this approach helps maximize content reach without extra work.
💥 Bonus: I got to meet my friend Shandon Russell host of the Second Act Success Podcast and Adam Schnabel host of the Podcasting Business School Podcast. And I have the photos to prove it.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office.
So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025.
Topics included:
🔹How to get started on a healthier lifestyle (Hint: begin with small steps so you're not overwhelmed)
🔹The secret to getting and staying motivated. (The source of motivation isn't what you think it is.)
🔹Why having a support system is essential, and how collaborative efforts help everyone.
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation.
In this solo episode, I share:
🔹Recording on your smartphone, most of the tools you need are already at your fingertips
🔹Why using scripts or notes can prevent spending 2 hours to make a 2-minute video
🔹How to streamline the editing process by recording short clips instead of the entire video at once
🔹User-friendly apps for editing and adding captions and music
🔹A few tips on how to avoid getting flagged for music copyright infringement (Hint: use platform-provided tracks)
And more
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It was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors.
Topics included:
🔹Getting started by publishing a short "starter" book or two before tackling a larger book project (Hint: it will probably help you get your book to market)
🔹The pros and cons of purchasing your own ISBN (International Standard Book Number) number rather than using a free one from a publisher (like Amazon)
🔹How newbie authors can benefit from working with a book coach, strategist, self-publishing company, etc. (Hint: you don't know what you don't know)
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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In December, everything changed for LinkedIn audio rooms, - gone from hosting on LinkedIn's platform to needing 3rd party platforms – like Restream.
In this solo episode, I share:
🔹Pros of the new audio event format (like having recordings)
🔹Scheduling and hosting your Audio events (it's not hard)
🔹How to join from the audience (some "guest" guidelines)
And more
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The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much.
In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author.
➡️ Our friend Kevin D. Turner, LinkedIn Brand Strategist and Trainer, joined us for part of this portion of our Audio Event
Our discussion focused on Naughty and Nice On LinkedIn, topics included: 🔹Adding content to your LinkedIn Company page Featured section 🔹LinkedIn's "Video" tab on the mobile app and moving to Portrait format 🔹Types of videos found in the "Video" feed (parameters for inclusion???) 🔹Competition between social platforms??? (the upcoming Algorithm report) 🔹What's up for 2025? More gamification akin to Community Top Voice 🔹Returning to Clubhouse for Audio events? How will it work? 🔹Working with 3rd party platforms on Livestreaming / Audio features
Link for LinkedIn Build Your Voice https://buildyourvoice.linkedin.com/student/catalog
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If you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either.
In this solo episode, I share:
🔹How not to get flagged (platforms are different)
🔹What copyright infringement may mean
🔹Where I get my royalty-free music (and why)
And more
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The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much.
In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author.
Our discussion focused on Naughty and Nice On LinkedIn, topics included: 🔹Using the new LinkedIn Audio event format 🔹Difference between prior and current Audio event formats 🔹Increase in LinkedIn newsletter's organic reach 🔹The new LinkedIn profile "slider" banner strategies 🔹Increase of AI comments (they are against LinkedIn's Rules)
➡️ Watch for Part 2 with me, Gillian, and Kevin D. Turner.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Struggling to come up with content ideas? I have a simple solution for you. Use plug-and-play content themes.
In this solo episode, I share:
🔹Using easily adaptable days-of-the-week themes
🔹Creating specific themes for your business
🔹Developing theme-based series. Hint: My favorite is 12 Days of Content Creation Tips during the Christmas holiday season
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Janice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business.
Topics included:
🔹Strategies to get PR for your business (Hint: It's not what you probably think)
🔹Mistakes you're probably making when trying to build your brand (Hint: articles behind a paywall)
🔹Why you need to research potential PR opportunities before saying "yes!"
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Hate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos.
In this solo episode, I share:
🔹What "lazy" videos are (And how the can work for you)
🔹Easily recording and using B-roll footage (it's easier than you think)
🔹How to turn your "raw" footage into engaging social media videos
And more
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Sarah Clay, Corporate LinkedIn®️ Trainer, Sarah Clay Social LinkedIn Training, joined me to share strategies to add some style and flair to your content marketing.
Topics included:
🔹How to create a memorable brand that is uniquely YOU (Infused with Style and Flair)
🔹Techniques to create images that engage your audience (Hint: you don't need to hire a pro)
🔹Strategies for repurposing your content (Even the same content in different formats)
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Whether or not to use scripts is hotly debated. While some say using scripts makes you sound stilted and unnatural, others, like me, use them to stay on track and save time.
In this solo episode, I share how to:
🔹Write scripts that don't make you sound like a robot
🔹Use scripts to batch video content (and save time)
🔹Grab viewers' attention in the first few seconds
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Brenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account.
Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's better.
Topics included:
🔹The biggest mistakes people make when they first start using Canva
🔹Three mistakes Canva users make without realizing it (Hint: One isn't being organized)
🔹A few ways to get started organizing your "hot mess" of a Canva account.
And more
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My friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more.
Topics included:
🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms)
🔹ChatGPT as a virtual assistant to generate content ideas, summarize content, create outlines, etc.
🔹Why using AI-generated content without editing or revisions is a bad idea.
And more
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My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest.
Topics included:
🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority.
🔹Why it's essential to prep for your guest spot. (Hint: you need to do more than "show up")
🔹How to help your host promote the show, and why you should
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included:
🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone)
🔹Some of the biggest mistakes podcasters make when they launch their podcast.
🔹Strategies to grow your business or start a new one by creating a podcast
And more
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Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing.
Topics included:
🔹The best way to get started working with AI (Hint. Think of ChatGPT as an assistant)
🔹Steps to take you from ChatGPT newbie to confident AI user, it's easier than you think.
🔹How to get better results from ChatGPT, and other AI platforms, by creating a framework.
And more
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My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts.
Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me.
Topics included:
🔹What is thought leadership anyway? Sharing your insights is important
🔹Content strategies to build your reputation as a thought leader
🔹Why consistency is essential, so set a schedule that works for you
And more
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Wondering if you can (and should) write a book? The answer is, YES!!!
In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality.
Topics included:
🔹Why you should write a book (yes, you do have something to say)
🔹How to break writing your book into manageable chunks
🔹Why gathering your original content is the best way to begin
🔹How to stay motivated after the initial burst
And more
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