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Staying on top of content creation is a struggle. I don't know about you, but I don't know anyone who has extra time. Certainly not a business owner or entrepreneur like me. 

In this solo episode, I take you through a simple, adaptable workflow that can help you create more content without stress overload. And how to share that content across a variety of social media platforms without feeling overwhelmed. 

Top Takeaways

🔹Choose one format, write three tips and record 15.
🔹Pick one problem and choose the format.
🔹Record for 15 to 25 minutes.
🔹Grab three to five B-roll clips from the footage.
🔹Add a mix of voiceover and text on screen.
🔹Post one clip on LinkedIn (50 words, a slide or less).
🔹Repurpose one clip on Substack as a note.
🔹Combine a couple of clips and takeaways for a Substack post.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Staying consistent with video content, especially if you're not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to.  

In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (aka raw footage), like using overlays and music, and easy-to-use video templates. 

Top Takeaways

🔹Document, don’t perform—capture real moments to reduce pressure and ship more. 

🔹Think in 3 simple ideas: what you’re doing, where to place the phone, what to show or tell.

🔹Turn clips into posts with one format: text-on-screen, voiceover with b-roll, or screen demo.

🔹Hook fast (first 1–3 seconds); keep caption lines short.

🔹Length guardrails: 7–20 seconds for quick tips; up to 60–90 seconds if you’re teaching.

🔹Voice over and music. Use no-lyrics tracks and keep music low so speech is clear. 

🔹Real-life example works: “Mission Grill Possible” turned a rainy grill into a high-engagement post.

Chapters

00:00 The Power of Documentation
00:44 Transforming Everyday Moments into Content
01:05 Creating Engaging Video Posts

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Social media is a very personal space. You're on camera talking to one person, watching your video at a time. That's why camera presence is so important. 

And that doesn't only mean you being comfortable on camera, it's using camera angles that make your audience feel comfortable too. 

In this solo episode, I share a strategy to help you become more confident on camera and how to frame the camera to build connection with your audience. 

Takeaways

🔹Building confidence on camera is essential for effective communication.
🔹The 14-day video challenge helps reduce camera anxiety.
🔹Practicing without the pressure of public scrutiny is key.
🔹Framing and camera angles influence viewer perception.
🔹Natural light is preferable to artificial lighting for video.
🔹Sound quality is more important than video clarity.
🔹Understanding viewer comfort zones enhances connection.
🔹Being about an arm's length away from the camera is ideal.
🔹Authenticity builds trust more than striving for perfection.
🔹Consistency in showing up on camera fosters a genuine connection.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Thinking about shifting from corporate to consulting? Or ready to make the jump? Brenda Meller, LinkedIn Coach and Podcaster, Meller Marketing, joined me to share how to change your LinkedIn engagement strategy to align with your move. 

Topics included:

🔹Navigating LinkedIn during your shift from corporate to consultant

🔹How to begin "dipping your toes in the water" while considering a shift

🔹Content strategies to highlight your current company and attract potential clients

🔹Making time for consulting while still in your corporate role 

🔹Steps to take when your business is no longer a  "side hustle"

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Kicking off 2024 by busting content marketing myths that may be preventing you from even starting to create and share original content. 

In this solo episode, I shed some light on three persistent myths that stop people, maybe you, from sharing their knowledge and insights with others on social media.  Most especially LinkedIn. 

🔹MYTH  #1  - People will judge you and find your content lacking. 

Most people are too busy thinking about their own content. They don’t have time to worry about what someone else is doing. And most people on LinkedIn are kind, generous people who are rooting for you. 

As far as finding your content lacking, remember you don’t need to be an expert in marketing or video or whatever to share your insights. You only need to know more about the subject matter than your students. And be able to  convey that knowledge in an accessible and engaging manner.

🔹MYTH #2  - Everyone with ten's of thousands of followers is wildly successful. 

Most social media platforms, like LinkedIn, are more like highlight reels. Even when people share not-so-good news, like a campaign that fails or losing a big client, it’s unlikely they are sharing the entire story.

And even IF the people who seem successful are wildly successful. They didn’t start out that way. Every one of them started from zero. Zero connections. Zero posts. Zero followers.  So the only person you should compare yourself with is you.  

🔹MYTH #3 - You must be vulnerable on social media to be successful. 

It’s true that being you helps build trust with your audience. Content that feels genuine and honest can help people get to know you. But you should be comfortable with whatever you post. If you feel something is too private to share online, don't share it. 

BONUS: Easy way to lower stress and boost your confidence in 2 minutes flat. Stand like Superman. Listen to podcast for details. 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Elevate your social media game in 2024 by using some or all of these content creation tips which range from how to come up with content ideas to online platforms to help you save time to how to easily choose brand colors. 

In this solo episode, I share a collection of 12 Days of Content Creation Tips that I created to have some fun while helping others with their content marketing in December.

Topics include

🔹Easy way to avoid staring at a blank page

🔹5 Favorite online platforms

🔹3 Ways to brainstorm for content ideas

🔹How to save time recording short-form videos

🔹Tips for hosting a LinkedIn Live show

🔹Getting your LinkedIn profile ready for 2024 

And more

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Unlock the secrets to selecting the perfect social media platforms to amplify your business as social media expert Katie Brinkley from Next Step Social Communications joins me for a lively discussion,

Topics Included:

🔹Being social on social media, talking human to human

🔹Using commenting as a LinkedIn engagement strategy

🔹Focusing on quality over quantity is essential 

🔹Techniques for evaluating your social media effectiveness 

🔹Building a content marketing strategy and calendar

(Clips of this interview with Katie Brinkley were pulled from my content vault)

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

If LinkedIn isn't working for you, it might be because instead of having a robust profile that makes people want to contact you, you have a barely there skeleton profile that attracts no one. 

In this solo episode, I share some tips and techniques to create a compelling LinkedIn profile that makes people want to contact you. 

Topics include:

🔹Strategies to improve your Headline, About, and LinkedIn banner

🔹Tips to make your About section compelling to potential clients

🔹Techniques to ensure your profile Headshot doesn't turn potential clients off

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. 

Topics included:

🔹Techniques to be more comfortable on camera. Hint: the more you do them, the easier it gets.  

🔹How activities like Toastmasters Table Topics can help you "think on your feet" when needed.

🔹Tips for short-form video recording and editing, including a few free smartphone apps. 

🔹Ways to incorporate AI in your content creation process, like brainstorming and summarizing. 

(Recorded Live)

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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With 1 Billion members, it's not easy to stand out on LinkedIn. One of the keys is creating and sharing engaging content.  

In this solo episode, I share easy-to-create content formats that you can adapt to your business and situation.  

Strategies include

🔹Commenting: How to build engagement by commenting, and why you need to go beyond two-word comments like  "great post." 

🔹Text-Only Posts: Why text-only posts are a good way to ease into creating original content 

🔹Easy Graphics: How you can make graphics work for you, and why you should stop quoting other people

🔹Video Techniques: Why sharing video content is essential. Hint: it's the best way to build that know, like, and trust factor 

🔹Sliders (also called carousels):  Popular content that gets a lot of engagement on LinkedIn, and they're very easy to create on Canva.  

🔹Bonus: why LinkedIn live broadcasts are an easy way to start doing video. 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Hosting live shows is a great way to build your presence, expand your network, and enhance your brand's awareness. If you've been thinking about hosting a show but don't know where to start, this episode is for you.

In this solo episode, I share 5 things to consider when launching your show: format, style, where to stream, and choosing the best day, time, and length for you.

🔹Format: solo, interview, panel

🔹Style: formal Q&A or casual conversational

🔹Day and Time:  morning, lunch, or early evening

🔹Streaming Destinations: LinkedIn, Facebook, YouTube, etc.

🔹Length:  30 minutes or 1 hour most common

I also share my pre-show checklist to help you avoid any mishaps.


Want to get started?

I've been using StreamYard to stream my shows since I started broadcasting in 2021. Not only are they one of LinkedIn's preferred platforms, StreamYard is extremely user-friendly. 

Bonus: Get a $10 Credit when you use my referral link to set up your StreamYard account https://streamyard.com/pal/c/6127752841527296

Happy Streaming! 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Ready to unlock the secrets of creating an efficient website for your business?  Annette and guest Eric Richmond, principal, ExpertSEO, discussed what to consider when setting up your website and SEO best practices. 

Eric shared some tips on hiring a website designer and highlighting the importance of finding a consultant who gets your brand and aesthetic. And how to use SEO best practices to boost your website's findability online. 

Topics included:

🔹Creating content with your audience's needs in mind

🔹Structuring content to tell stories

🔹Optimizing your content with keywords

🔹Setting up Google Analytics and  Search Console

🔹Checking and evaluating your site's analytics

If you're keen on establishing a powerful online presence for your business, this episode is a must-listen.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

A lot of people tell me that they hate networking, including several friends of mine. If that's you, I hope this episode will change your perspective. While I know this podcast is about content marketing, it's important to remember the power of meeting people in person.

In this solo episode, I share some suggestions to help shift your mindset and techniques to help you meet more people and have more fun at your next event. 

🔹 Research events before you go to help you plan talking points to get conversations started.  

🔹My Top 10 Go To Icebreakers, that will prompt interesting rather than dead-end conversations. 

🔹An easy way to meet people if you're shy, or consider yourself an introvert. Hint: it's thinking about the other person. 

🔹How to say goodbye gracefully, when it's time to move on. And how to connect while you're at the event. 

🔹A sure-fire way to ensure you're meeting new people at the next event you attend. 

Always remember, it's not who you know, it's who knows you. Who will think of you when someone they know needs the services you provide. 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Think great speakers are born? You would be wrong. Speaking secrets busts the myth about natural talent and offers practical strategies and advice you can use whether you're giving a keynote, speaking on a panel, or recording a video from your home office.

In this episode, I’m sharing clips from an interview with Monisha Toteja, CEO of Dynamic Speaking, pulled from my content vault. During our conversation, Monisha shared breathing techniques, tips for structuring your message, and ways to handle those speaking jitters. 

Takeaways

🔹Good communication isn’t about what you say, it’s about what people hear.

🔹Public speaking is a learned skill, not an inborn talent.

🔹Diaphragmatic breathing boosts projection, clarity, and confidence.

🔹Structure and pauses help your audience follow your message.

🔹Overthinking leads to rambling—focus on one main point at a time.

🔹A little planning (even 30 seconds) can improve your delivery.

🔹Focus on what went well to build confidence, not just what you missed.

🔹Speaking on panels requires concise, to-the-point answers.

🔹Nervousness is normal—your audience is rooting for you.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

A lot of trainers and coaches talk about the importance of being authentic, even vulnerable, on social media. The truth is that sharing who you are, and letting people get to know you helps build trust. 

But how much information do you really need to share?  In this solo episode, I talk about 3 social media buckets: professional, personal, and private, and how to choose the type of content that works for you. 

🔹Professional is generally information and advice, content that will help your clients move forward and reach their goals. 

🔹Personal is giving people the opportunity to get to know you by sharing a peek into your life.  For me, that's our dogs and social occasions. 

🔹Private is whatever feels private to you. For some sharing details of their divorce feels comfortable. Others, like me,  prefer to segment their lives. 

When you're planning your social media content consider what type of content feels right for you.  

Don't let coaches and trainers push you to share content, in the name of being vulnerable, that doesn't feel comfortable to you. 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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If you’re not creating and sharing content on social media because you don’t know what to say, you’re not alone. 

Just over a week ago, I created a poll asking what was holding people back from creating and sharing content on LinkedIn. 

The majority of respondents, 33%, said that they aren't creating content because they don't know what to say. 

Following closely, at 28%, was the fear of being judged, and 22% said they feel awkward on camera. 

In this episode, I share 10 content ideas that you can adapt to your business or situation, so you can get started creating your own unique social media content today. 

I also share a technique that will help you generate at least 2 weeks worth of content. 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Annette and her guest Shannon Malkin-Daniels, Public Speaking Coach, discussed how to be a more confident speaker. Shannon shares techniques to build your confidence as well as some advice on giving a TEDx Talk. 

Topics included:

🔹The reason most people are afraid of public speaking

🔹The best way to practice for an upcoming presentation 

🔹When rehearsing becomes counterproductive (and you're more nervous)

🔹Techniques to calm your nerves before giving a presentation

🔹Advice on how to get selected to speak at TEDx 

And more. 

(Previously recorded live.) 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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CONTENT MARKETING CLINIC [LIVE COACHING] In this coaching session, Annette Richmond helps Lisa McPhee's prepare to hold her first LinkedIn Audio event. 

Topics include:

🔹Various audio event formats, including interview shows, co-hosting, and solo shows. 

🔹Keeping the conversation going at audio events, the benefits of having a cohost

🔹Why you should consider attending other audio events before hosting your own
 
🔹Benefits of audio events, compared to LinkedIn Live show. Hint: no hair or makeup is required

And more

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Annette and her guest Gillian Whitney draw on their combined 6+ years of hosting LinkedIn Live shows to share tips and techniques to be a fun host, who makes guests feel comfortable and want to come back. And a fun guests that other hosts can't wait to have on their shows. 

FYI, these tips work for podcast hosts and guests too 😉

Topics included:

🔹Making guests feel comfortable on your show

🔹Focusing all your attention on your guests, and why it's essential 

🔹Looking at the camera, rather than your guest, and why it's important

🔹Hosting your first Live show with a friend. Hint: it  makes it easier

🔹Having your Live show (and podcast) evolve as your business does

🔹Relaxing and going with the flow, cause stuff happens

And more. 

(Previously recorded live.) 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Are you a coach, consultant, or entrepreneur looking to elevate your brand and grow your business? If you answered yes, then you are in the right place. HI I’m Annette Richmond. Welcome to Content Marketing School.

In each episode, we’ll dive into content marketing strategies specifically for coaches, consultants, and entrepreneurs. I’ll be sharing my knowledge and expertise and chatting with top industry experts who will share theirs. 

Thank you for being here with me on this journey. And if you find value in our conversations, please hit that follow button to keep learning and growing with us.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

If you're a business owner, finding time to create content is tough. In this episode, Annette Richmond gives you tips and techniques to save time creating short-form videos. 

🔹Recording technique to save time recording and editing videos

🔹Free apps to record, edit, and caption videos on iPhone and Android smartphones

🔹Platforms to inexpensively caption videos recorded on your desktop or smartphone

🔹Using filters on apps and desktop recording platforms like Zoom

🔹Preferred video formats for Reels, YouTube Shorts, TikTok, and LinkedIn

And more


(Previously recorded live.)

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Creating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B-roll footage. 

Life happens to all of us. In this solo episode, I share how to keep showing up on video when you're overwhelmed, overworked, or life gets in the way. The secret is intentionally recording and using B-roll footage. 

TOP TAKEAWAYS

🔹B-roll footage allows you to create content even when you're short on time

🔹People are looking for a message that resonates, not a perfect production.

🔹Using templates can create cool videos without hours of editing  

🔹You don't always need to be on camera to create engaging content.

🔹Shifting focus from yourself to your audience makes all the difference

🔹Use the Banish On Camera Anxiety strategy to get comfortable on camera

🔹Collect B-roll footage intentionally to use in future content

🔹The message you share is more important than how you look

🔹Embrace the creator mindset to find stories everywhere.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Even if you love using AI to save time, your audience still wants your human touch. In this episode, I share practical ways to take your stiff, robotic drafts and make them sound clear, real, and true to you.

In this solo episode, I break down my favorite tricks for guiding AI, adding your voice, and proofreading like a pro so your content actually connects.

TOP TAKEAWAYS

🔹 Feed ChatGPT examples of your real writing
🔹Break up long, run-on sentences
🔹 Write how you talk — skip stiff, formal phrases
🔹 Avoid cliches, jargon, and repetition
🔹 Proofread out loud (and backwards!) to catch mistakes

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Carousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral design. 

In this solo episode, I provide a step-by-step guide on designing carousels, emphasizing the importance of format, branding, and visual appeal. I also shares practical design tips to enhance readability and engagement, ultimately encouraging content creators to adopt the lateral format for better performance on LinkedIn.

TOP TAKEAWAYS

🔹Carousels can significantly enhance engagement on LinkedIn.
🔹The lateral format is more effective than the traditional square format.
🔹Start with a square design in Canva and resize later.
🔹Keep text minimal and focused on one idea per slide.
🔹Use bold headlines and short explanatory lines to maintain interest.
🔹Visuals should complement the text and guide the viewer's eye.
🔹Consistency in branding helps build recognition.
🔹Preview your carousel on mobile before posting.
🔹Cluttered slides are less effective; leave breathing room.
Upgrading presentation style can improve content visibility.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Many people overthink equipment when starting out with video or podcasting. Christopher Johnson emphasized using what you already have, like your phone, and focusing on good audio before investing in expensive gear.

I was delighted to have Christopher Johnson, event producer and radio personality, join me to share some tips on purchasing recording equipment. He encouraged listeners to buy what fits their current needs and learn as they grow. Fun and experimentation should guide the process.

Topics included
🔹Don’t overspend on gear you don’t understand—start simple
🔹Phones are powerful tools for both video and audio content
🔹Audio quality matters more than video quality for keeping attention
🔹Get the most memory you can afford on devices, especially for video
🔹USB mics are beginner-friendly; XLR setups require more gear and skill

Visit Christopher's site for resources, click here

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Creating content consistently, particularly video content, can be a challenging task. In this solo episode, I share my simple, low-tech system for creating videos with minimal stress and burnout. 

By using simple tools like Post-it notes and a whiteboard, I'm able to capture and organize my ideas, making batch recording days a breeze. 

TOP TAKEAWAYS

🔹You don't need a production team or fancy studio to create videos.
🔹 A flexible content creation planner can reduce stress.
🔹 Batch recording can enhance productivity and creativity.
🔹 Using low-tech tools can simplify the content creation process.
🔹Capturing ideas as they come is crucial for content flow.
🔹Overcoming content creation blockers is essential for consistency.
🔹Life's unpredictability can be managed with a solid system.
🔹 Adapting a system to your strengths is key to success.
🔹Building a habit around capturing ideas is important.
🔹 Creating content should be enjoyable, not overwhelming.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Hey, I published 100 episodes!!! In this episode, I’m sharing a recent setback that led to a mindset shift and a new way of seeing content creation.

It’s not about doing more. It’s about seeing differently. Even when you’re sick, sidelined, or just out of steam.

This episode walks through the five-part framework that helped me keep showing up with purpose (and sanity), even when creating content the “usual way” wasn’t an option.

Inside This Episode:
🔹 What a health setback taught me about storytelling
🔹 How B-roll and “see the story” saved my content
🔹 The mindset shift every creator needs
🔹 A framework for flexible, purpose-driven content
🔹 Why perfection is overrated—and presence is everything

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

If you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do. 

In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teach others, and if you even have anything new to say.

10 Top Takeaways

🔹Your audience doesn't care about your appearance.

🔹Focus on delivering relevant content.

🔹Short videos (20-90 seconds) are most effective.

🔹Write how you speak for better engagement.

🔹You don't need to be an expert to share valuable insights.

🔹Consistency builds trust with your audience.

🔹Don't overthink your video content.

🔹Your unique voice is what matters most.

🔹Focus on one idea per video for clarity.

🔹Stop worrying about perfection in your videos.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

If you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from ChatGPT using clear, direct prompts that actually work.

In this solo episode, I share 10 practical ways to prompt ChatGPT, and other prompt-driven AI platforms,  so it feels more like a strategic assistant and less like a cringey salesperson. Whether you’re writing a LinkedIn post, drafting video scripts, or summarizing your own podcast transcript, these prompt strategies will save you time and help you get better results.

5 Top Takeaways

🔹Say no BS, no fluff in your prompt—set the tone up front or prepare for a cleanup.

🔹Use ChatGPT to summarize, organize, and label messy transcripts or notes.

🔹Feed it examples that worked well for you to shape tone and structure.

🔹Stack prompts for better results—layer your request, don’t go one-liner.

🔹Ask for a BS check to cut exaggerated, vague, or cringey language from your drafts.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Consistently creating engaging content is a struggle. That’s exactly why one of our Mini Marketing Marathon panels tackled it head-on—how to create strategically, stay visible, and avoid burnout with simple systems you can actually maintain.

I was delighted when Sara Clay, LinkedIn Coach, Kendra Corman, AI Marketing Expert, and Renee Lindo, Personal Stylist,  agreed to join me for the Content Without Chaos panel. They shared the strategies, tools, and workflows behind showing up every week—how to pick clear angles, capture small moments, repurpose smart, and measure lightly so momentum doesn’t stall.

🔹Pick a content bucket (problem you solve) and post one idea—don’t overpack it.

🔹Document, don’t perform: capture real moments and add one useful takeaway.

🔹Use AI with your own transcripts/examples so drafts keep your voice.

🔹Repurpose across channels; no one sees everything the first time.

🔹Set personal sharing lines and be consistent with them.

🔹Treat LinkedIn like a room: say hi, add value, keep it human.

🔹Track a few basics (views, saves, replies) in your own sheet weekly.

🔹Choose one primary platform you enjoy; protect handles elsewhere.

🔹One post = one point. Break big ideas into multiple posts.

🔹Tools that help: transcript/clip tools, simple editors, and reusable templates.

The panelists

Kendra Corman - AI Marketing Expert - LinkedIn Profile

Renee Lindo - Executive Image Stylist - LinkedIn Profile

Sarah Clay - LinkedIn Coach - LinkedIn profile 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book.

I was excited to have Tiina Jarvet, headhunter and career coach, join me to share her experience translating her book into Spanish. And the surprising effort that went into making it accessible and visually engaging.

Topic included

🔹Translating your book is like launching it all over again. It requires editing, proofreading, and marketing as a brand-new book.

🔹Choosing a language with a large global audience, like Spanish, can open significant new doors for visibility and impact.

🔹Visual elements, like sketch notes, must also be translated, which adds time and complexity to the process.

🔹Trusted collaborators (translators, proofreaders) are essential, especially if you don't speak the target language.

🔹A translated book can act as a powerful business card, opening up speaking opportunities and new markets.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts.

In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory.

Some of the things I highlighted

🔹Start with a clear format and platform. Audio-only or video? Free or paid hosting? I recommend paid platforms like Buzzsprout for wider reach and support.

🔹Solo episodes position you as the expert. Interviews are great for shining the light on guests, but solo content builds trust with your audience.

🔹Use episode numbers. Makes it easier to reference past episodes on-air, in writing, or while guesting on other shows.

🔹Leverage transcripts and video clips. They boost discoverability, accessibility, and give you great promotional content in less time.

🔹Be consistent. Listeners build routines around your show — if you disappear for weeks, they may not come back.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content.

I was delighted to have Vickie O'Neil, YouTube Expert,  join me to discuss building and monetizing a YouTube channel, especially for women over 40. She shared real strategies, examples, and encouragement for anyone ready to dive in. No fluff—just smart, actionable advice.

Topics Included

🔹Organize your content – Playlists are more than aesthetic; they guide your viewers like file folders, making your channel easier to navigate and helping position you as an expert.

🔹Start messy, but start – You don’t need fancy equipment or editing skills to begin. Raw, one-take videos with strong value can still build trust and generate income.

🔹You don’t need 1,000 subs to monetize – Use lead magnets, low-ticket offers, or even simple consultation links in your video descriptions to turn views into revenue from day one.

🔹YouTube is built for longevity – Unlike TikTok or Instagram, content on YouTube can continue to get discovered and drive traffic for months or even years.

🔹Women over 40 bring a unique advantage – Life experience, career pivots, and real stories resonate deeply. Don’t discount your voice—use it as your superpower.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

LinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth.

I was delighted to be joined by Beth Granger, LinkedIn trainer, consultant, and speaker, Beth Granger Consulting, to discuss smart, practical ways to stand out, build trust, and start better conversations on the platform

Topics included:

🔹Treating LinkedIn like a 24/7 networking event—show up and be real.

🔹Why meaningful comments often go further than constant posting.

🔹Always personalize your connection requests—ditch the generic.

🔹Avoid automation tools that spam—LinkedIn will notice (and so will people).

🔹Remember to use the first person in your profile to create a connection, not distance

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them.

In this solo episode, I share practical tips to make your videos more effective. 

Some of the things I highlighted:

🔹 Start with a hook – Grab attention immediately instead of introducing yourself first.

🔹 Edit out dead space – Remove long pauses and filler words to keep the pacing tight.

🔹 Make your videos visually engaging – Use movement, camera angle changes, or simple transitions.

🔹 Always add captions – Most people watch on mute, and captions improve accessibility.

🔹 Have a plan – Outline your goal and key points before recording to avoid rambling.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
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Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners. 

She broke down how trying to be everywhere at once leads to exhaustion, and why focusing on just a couple of key platforms can deliver better results without overwhelming you.

Topics included

🔹 Burnout is real – Trying to be on every platform can drain your energy and resources fast.

 🔹 Choose your platforms wisely – Pick the ones where your audience is active and where you actually enjoy engaging.

🔹 Saying no creates focus – When you stop spreading yourself too thin, you can double down on what truly works.

 🔹 Use AI and automation smartly – AI tools like CapSho and Riverside can help streamline content repurposing and free up your time.

 🔹 Be “intelligently lazy” – Work smarter, not harder, to create sustainable success without sacrificing your well-being.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Do you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated. 

And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are. 

I was excited to have Scarlett De Bease, President of Scarlett Image, join me for this conversation. Scarlett shared practical tips on how consultants and entrepreneurs can dress with confidence, shop your own closet, and make sure your wardrobe works for you—not against you.

Key Topics Included

🔹 Wear clothes that make you feel confident, not just professional. Your clothing should enhance your confidence—when you feel good in what you wear, you show up more powerfully in meetings, presentations, and networking.

🔹 Avoid last-minute outfit choices. Don’t run out and buy something new just before an important event. Clothes should be familiar, comfortable, and well-fitting so you're not fidgeting or distracted.

🔹 Mix and match for a versatile wardrobe. Instead of relying on outdated suits or defaulting to all black, choose pieces that work well together and allow for multiple outfit combinations.

🔹 Shop your own closet before buying more. There are likely great pieces hiding in your wardrobe that you’ve forgotten about. Rotate them forward and remove anything that no longer fits or feels good.

🔹 Stop waiting to lose weight before dressing well. Confidence isn’t about size—it’s about wearing what fits and flatters you now. Well-fitting clothes will help you feel good and show up fully in your professional life.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
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Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way!

In this solo episode, I share a simple five-step process to help you record, edit, and post videos faster—without the stress. If you've ever spent two hours recording a two-minute video, this episode is for you! These steps will save you time and make video creation feel effortless.

Some of the things I highlighted

🔹 Plan before you record – Take three minutes to define your purpose and jot down key points or a short script to stay focused.

🔹 Record in short clips – Instead of aiming for a perfect one-take, record in small sections to make editing easier.

🔹 Edit quickly – Keep it simple by trimming mistakes and dead spaces. Use captions to improve accessibility and engagement.

🔹 Add captions and music – Since most people scroll with the sound off, captions are essential. Stick to platform-approved music to avoid licensing issues.

🔹 Post without overthinking – Avoid getting stuck in endless tweaking. Nobody expects perfection—what matters is your message!

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
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If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time.

So In this solo episode, I share 10 simple strategies to help busy  coaches, consultants, and entrepreneurs create content with ease—whether you're struggling with what to post, overthinking your ideas, or running out of inspiration. 

These practical content creation tips will help you generate fresh content consistently without stress or second-guessing yourself.

Some of the things I highlighted

🔹 Answer FAQs – Use questions from your clients, DMs, or post comments as inspiration for content. If one person is asking, many others are wondering the same thing.

🔹 Repurpose Your Content – Don’t reinvent the wheel! Turn blog posts into carousel posts, text posts into video scripts, or long videos into short social clips. (For more repurposing tips listen to episode #88 of this podcast)

🔹 Share Behind-the-Scenes Content – Give your audience a peek into your work or daily life. This builds connection and shows the human side of your brand.

🔹 Engage with Your Audience – Post polls, ask questions, and check your comments for content ideas. Your audience will tell you what they want to see!

🔹 Use AI and Social Listening Tools – Platforms like Answer the Public and ChatGPT can help you discover trending questions and generate new content ideas.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
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Creating content takes time and if you're only using it once, you're working harder than you need to.

In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch. 

From turning videos into podcasts to transforming text posts into visuals, these strategies are designed to help busy consultants and entrepreneurs work smarter, not harder, with their content marketing 

Some of the things I highlighted:

🔹 Repurpose Video into a Podcast – Extract audio from live streams or short-form videos to create podcast episodes, making your content accessible to a new audience. 

🔹Turn Long Videos into Social Clips – Cut highlights into short clips for LinkedIn, Instagram, YouTube, and TikTok. Tools like Descript and Riverside make this process seamless. 

🔹 Use Transcripts for More Content – Your video or podcast transcript is a goldmine—turn key takeaways into text posts, LinkedIn carousels, or even quote graphics. 

🔹 Transform Text Posts into Video Scripts – Use a well-performing text post as a natural script for short-form videos, keeping the language conversational and engaging. 

🔹 Expand Comments into Posts – If you’ve written a thoughtful comment on someone else’s content, refine it into a full post, carousel, or even a podcast topic. 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Wondering if being a podcast guest will boost your visibility and brand? The answer is YES!!! But only if the show is a good fit for you. 

Being invited to be a guest on a podcast can be flattering, but it's essential to evaluate the show before jumping on board. In this solo episode, I share how to see if the show is a good fit, and a few reasons why it might be better to launch your own show.  

Top Takeaways

🔹Make sure that the audience is a good fit for you.

🔹How to vet a show before you say yes.

🔹Only 43% of podcasts even reach eight episodes.

🔹Don't assume you'll get questions in advance or not.

🔹Don't assume podcasts are audio only, most are recorded on video.

🔹Why you should consider hosting your own show.

🔹Value of having a mix of solo and interview episodes.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! 

I was delighted to be joined by my friend and colleague Brenda Meller, a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. 

We dive into the key differences between LinkedIn and other social platforms, how to develop a content strategy that actually works, and simple ways to start showing up—even if you’re hesitant to post. 

Key Topics Included

🔹LinkedIn is not Facebook—But It’s Still Social - While LinkedIn is a professional platform, it’s also about building relationships, not just pushing content. Understanding your audience’s mindset on LinkedIn is key to creating the right type of content.

🔹 Content Without Strategy is a Common Pitfall - Posting without a plan won’t get you results. Brenda compares strategy to a road trip—you need a clear destination and a route to get there. Know your goals and audience before posting.

🔹 You Don’t Have to Post Every Day—Start Small - If you’re new to creating content, engage first by commenting and reacting to posts. Then, start posting once a week—even a simple repost with your thoughts can help you get comfortable.

🔹 You Only Need to Know a Little More Than Your Audience - Imposter syndrome holds many people back, but you don’t need to be the ultimate expert. Speak to your target audience, not your peers, and share knowledge that will genuinely help them.

🔹 80/20 Rule: Sell Less, Give More Value -  Only 20% of your posts should promote your services—the other 80% should educate, inspire, or entertain. This builds trust and keeps your audience engaged, rather than feeling like they’re being sold to constantly.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank 

Some of the things I highlighted:

🔹 Stability matters – A good tripod or phone mount keeps your video looking professional and smooth, one of my favs is the SMALLRIG

🔹 Audio is key – Wireless lav mics like the Hollyland Lark make a huge difference in sound quality

🔹 Lighting can make or break your video – Natural light is best, but clip-on LED lights are a great backup.

🔹 Desktop mics elevate voice quality – A budget-friendly Blue Snowball is a solid choice, while the Blue Yeti offers pro-level sound.

🔹 Start small, upgrade later – My strategy is to start with affordable gear and invest in one premium tool at a time, usually on sale. 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation.

Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement.

In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming. 

➡️ Our mutual friend, Michelle B. Griffin, joined us for this part of this episode.

Topics included:

🔹 AI’s Growing Role in Podcasting & Content Creation - AI tools like Descript, ChatGPT, and automated audiograms are making podcast production easier. Podfest featured an entire track on AI, including creating AI-powered assistants for podcasting.

🔹 Repurposing Content to Save Time - Recording solo podcast episodes on video allows for easier repurposing into clips, transcripts, and social content. Tools like Riverside and Buzzsprout’s transcript feature help streamline this process.

🔹 The Value (or Lack) of Show Notes & Transcripts - Some podcasters, like Amy Porterfield, emphasize show notes for driving traffic. Others question how many listeners actually read them and whether they provide an SEO benefit.

🔹Podcast & Livestream Cross-Promotion -  Many podcasters repurpose livestreams into podcast episodes, making content creation more efficient. Numbering episodes and embedding podcasts in LinkedIn articles can improve discoverability.

🔹 The Fun & Flexibility of Co-Hosting or Panel-Style Podcasts - Having a co-host or panel discussion (like Media Mavens) makes podcasts more dynamic and engaging. These formats allow for spontaneity, deeper conversations, and audience participation.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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If you're uncomfortable being on camera, I get it; I've been there too. 

In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera. 

Some of the things I highlighted:

🔹Many people feel uncomfortable on camera, which can hinder video creation.

🔹Lazy videos allow for content creation without being the focus.

🔹Power poses can significantly boost confidence before recording.

🔹Suspension of disbelief helps in feeling comfortable on camera.

🔹Shadowing confident speakers can improve delivery and engagement.

🔹The BOCA strategy encourages daily practice to reduce anxiety.

🔹Repetition and simple techniques are key to improvement.

🔹Viewers are interested in the message not your appearance.

🔹Creating videos should feel like a conversation, not a performance.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation.

Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement.

In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming. 

Topics included:

🔹Podcasting & Live Streaming Are Evolving - LinkedIn’s shift in audio events signals that livestreaming will play a bigger role in podcasting moving forward.

🔹Video Enhances Podcast Promotion - Using video clips from recorded episodes is more engaging than static audiograms and can help attract more listeners.

🔹Repurposing Content Maximizes Reach - Turning live streams, audio events, and podcast transcripts into multiple forms of content (clips, newsletters, blog posts) extends their lifespan.

🔹Audio Quality is Critical for Retention - Investing in good microphones and audio-enhancing tools (like Adobe Podcast) ensures a high-quality listening experience, which is essential for keeping an audience engaged.

🔹Podcasting is a Long-Term Brand Builder - Unlike short-form social media, podcasts hold attention for longer, allowing deeper connections with your audience and positioning you as an authority in your niche.

➡️ Watch for Part 2 with me, Gillian, and Michelle B. Griffin 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

If you're like me, you're always looking for ways to save time. Try this podcast recording strategy.

In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL.

🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll be using them across platforms.

🔹Using Riverside for content creation – Recording, clipping, and repurposing podcast episodes more efficiently.

🔹 AI for content repurposing – How I use AI to transform transcripts into social media posts, blog articles, and more.

🔹 Saving time with a streamlined workflow – How this approach helps maximize content reach without extra work.

💥 Bonus: I got to meet my friend Shandon Russell host of the Second Act Success Podcast and Adam Schnabel host of the Podcasting Business School Podcast. And I have the photos to prove it. 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office. 

So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025. 

Topics included:

🔹How to get started on a healthier lifestyle (Hint: begin with small steps so you're not overwhelmed) 

🔹The secret to getting and staying motivated. (The source of motivation isn't what you think it is.)

🔹Why having a support system is essential, and how collaborative efforts help everyone.

And more 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation. 
 
In this solo episode, I share:

 🔹Recording on your smartphone, most of the tools you need are already at your fingertips

🔹Why using scripts or notes can prevent spending 2 hours to make a 2-minute video

🔹How to streamline the editing process by recording short clips instead of the entire video at once

🔹User-friendly apps for editing and adding captions and music

🔹A few tips on how to avoid getting flagged for music copyright infringement (Hint: use platform-provided tracks)

And more

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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It was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors. 

Topics included:

🔹Getting started by publishing a short "starter" book or two before tackling a larger book project (Hint: it will probably help you get your book to market) 

🔹The pros and cons of purchasing your own ISBN (International Standard Book Number) number rather than using a free one from a publisher (like Amazon)

🔹How newbie authors can benefit from working with a book coach, strategist, self-publishing company, etc. (Hint: you don't know what you don't know)

And more

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...