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TitreDateDurée
Content Creator? Start Attending In-Person Events in 2025 (464)23 Sep 202400:03:56

The most successful content creators I know, the real, real content entrepreneurs, make it a point to get to events on a regular basis, speaking or not. 

Now is the perfect time to get your 2025 in-person events schedule in order. It will make all the difference.

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See all Content Inc episodes at the Content Inc. podcast home.

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I'm Never Going Back to Graceland (463)16 Sep 202400:07:35

You can have the best product in the world, but if it's wrapped in horrible content or worse yet, nothing memorable, what's the point? 

My friend and I toured Graceland, the home of the King, and learned an incredibly valuable lesson.

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Your Newsletter Is Too Important (454)15 Jul 202400:05:20

Most of us aren't taking our newsletter seriously enough. Here are four things that can take your newsletter to the next level.

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The 10k Creator (Episode 8) w/ Lexi Grant - Content, Monetization & Distribution16 Nov 202200:45:00

Our third guest expert for the 10k Creator Podcast is Lexi Grant from They Got Acquired. Lexi has successfully grown and sold multiple content businesses and is here to teach Daren her approach to building those businesses.

In the episode they discuss the three areas of business she recommends creators spend their time on - content, monetization, and distribution - and how to balance your time between those three.

The go deeper on those early stages of the content entrepreneur's journey, where to spend your time marketing, the importance of prioritizing revenue early on, and how to make choices of where to spend your time as an entrepreneur. 

Learn more about Lexi at https://theygotacquired.com/.

SHOW LINKS:

Typefully

Nathan Barry 10k linkedin followers 

Justin Welsh's LinkedIn OS Course

Ben Collins

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The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

How Do I Get More Speaking Gigs? [Five Steps] (367)14 Nov 202200:06:45

Speaking is critical for your success as a content entrepreneur. And there is a right way and a wrong way to go about getting more speaking gigs. Here are five things you need to do now to solidify yourself into the speaking hall-of-fame.

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The 10k Creator (Episode 7) w/Daphne Gomez - Grow Community and Revenue09 Nov 202200:48:17

In our second guest expert episode, we welcome Daphne Gomez to the show. Daphne runs Teacher Career Coach, a resource for teachers who may be looking to leave the classroom and use their skills to pursue other opportunities.

In this episode, Daphne works with Daren on how his products can work together to generate more revenue, and outlines her approach to growing an audience of over 100k on social media, with a strong focus on community.

Each creator business is different, and Daphne shares how her approach can be applied to any niche and any social media platform to grow quickly and form deep relationships with your audience.

Learn more about Daphne Gomez at https://teachercareercoach.com/about

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

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Creating Your Last Piece of Content [WW Disney Do?] (366)07 Nov 202200:04:53

An amazing reminder of how content, art and commerce come together into something beautiful...or not. Here are some lessons from Disney on building content brands, and a small dis against Seth Godin.

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The 10k Creator (Episode 6) w/Jay Clouse - The Content Creator Path to Six Figures02 Nov 202200:47:14

In this episode of The 10k Creator, we have our first guest expert, Jay Clouse, the founder of Creator Science and host of the popular Creative Elements podcast.

Jay and Daren discuss the strategies that creators can use to grow their revenue at their pace, whether quicker or slower to allow for more freedom of time. They talk about ways to get customers onto your email list and how to grow revenue, as well as different strategies Jay has used to grow his audience to tens of thousands of email subscribers and nearly $300k in revenue this year.

Follow Jay Clouse at Creator Science.

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

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If TikTok Is Banned What Should Content Creators Do? (365)31 Oct 202200:06:24

With US and Chinese tensions continuing to rise, does that mean TikTok could ultimately be banned in the United States?

I believe the answer is yes. Content creators need to come up with a strategy now around how to move off this "rented land" into more controlled options like email, membership and Web3.

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The 10k Creator (Episode 5) - 1500 to 2500: Running the Content Business26 Oct 202200:41:08

In this episode of The 10k Creator, we've caught up to the current phase of Daren's content business, Craftsman Creative. We get a unique look into the "state of the union", where he's at with his audience growth and his monthly revenue. 

Joe talks about the importance of finding predictable sources for traffic that lead to audience growth, and lists a number of ways to diversify your income as a content entrepreneur. 

Your job as a creator, surprisingly, is only ~25% about making content. The rest is about being a business owner, and taking responsibility for your growth and your revenue. 

At the end of the episode, Joe announces a surprise for the next few episodes, and leaves Daren with a challenge to report back on in a future episode.

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

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Big Opportunity IF You Limit Yourself (364)24 Oct 202200:05:05

I have this friend who seems to be failing. Why? He's not limiting himself in two different ways...and he's making the two biggest mistakes that content entrepreneurs make.

If you limit yourself, opportunities will open before your eyes. But YOU have to make the decision.

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The 10k Creator (Episode 4) - 1000 to 1500: Boost Growth with Projects19 Oct 202200:37:36

In this episode of The 10k Creator, Joe & Daren discuss the power of projects, how they can give your growth a boost, give you easier access to collaborators, sponsors, and audience, and how often to create projects in your own business.

On the audience growth side, they talk about finding and choosing keywords that are important for traffic to your site, how to promote your content to get people to actually engage with it, and why Joe has chosen to write a new book every two years.

Revenue at this $1,000 to $1,500 range is all about sponsors for Joe, as the companies that are trying to serve the audience you are connecting with have more money than the audience members themselves. Listen to learn more about the strategies and principles to implement at this phase in the content entrepreneur's journey.

Creators Mentioned:

Ann Handley - annhandley.com

Brian Clark - unemployable.com

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

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Laser Focus: Your Game Changer (363)17 Oct 202200:04:40

The majority of content creators fall into the average category. Not because they can't be great, but because their focus is holding them back.

If you want to be the leading informational expert in your niche, you are going to have to stop doing many things. You need to take all the light, focus it in one direction, and became the laser you know you can be.

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Do or Do Not...There Is No Supposed To (453)08 Jul 202400:03:34

As content entrepreneurs (and human beings) we need to take "supposed to" out of our vocabulary.

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The 10k Creator (Episode 3) - 500 to 1000: Driving Early Revenue12 Oct 202200:40:31

In this episode of The 10k creator, Joe & Daren discuss the next phase in the content entrepreneur journey - 500-1000 email subscribers and making your initial money.

They talk about the importance of selecting a platform, why you need to create a consistent content publishing schedule, and how to craft offers for your audience to convert them into customers. Joe shares how he targets keyword phrases to own a niche online and how that has served his businesses in the past. Daren shares his experience trying to emulate creators with larger audiences by being everywhere at once - and how that impacted the growth of his business. 

At this phase, you take the work that you did from episode 2 - discovering your sweet spot and identifying your content tilt - and turn that into momentum that will start growing your creative business. Joe recommends looking at and thinking about sponsors early on, and gives Daren a challenge to seek out sponsors for all of his creative projects. They discuss the differences and benefits to hourly rate work versus project rate consulting, and how to find your initial clients and customers.

Creators mentioned:

Ann Handley - annhandley.com

Justin Welsh - Content OS and LinkedIn OS

Josh Spector - become a habit for people

James Clear - jamesclear.com

David Perrell - perrell.com

Find the best time to tweet

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

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Publishing Your Next Book? Here's 3 Tips to Get Started (362)10 Oct 202200:04:59

Publishing a book every two years has probably been the best strategy for developing my professional success. But it's not easy.

If you are considering writing and publishing a book, there are three things to consider before you get started. I talk about them here.

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See all Content Inc episodes at the Content Inc. podcast home.

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The 10k Creator (Episode 2) - Zero to 500: Focusing on Email and Revenue05 Oct 202200:43:22

In this episode of the 10k Creator, Joe and Daren talk about getting started the correct way as a content entrepreneur.

At the zero to 500 subscriber level, we need to focus on setting up your email conversions properly, with a mission that makes sense. At the same time, we need to make sure we have enough revenue coming in to keep us going.

Discussion points include:

- How Joe started in content creation.
- Where Daren is at and how he positioned himself.
- Ways to get creative with revenue generation.
- Focusing on platform but making sure email is the key.

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

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Getting Started with Social Tokens [Do's and Don'ts] (361)03 Oct 202200:11:25

TILT coin is now over a year and a half old. We've learned a lot from the program. In this episode, Joe goes over how to get started, the different technology options, how best to set up the program, and, if you want revenue, why it's not the right choice.

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The 10k Creator Podcast (Episode 1) - The Content Entrepreneur's Mindset28 Sep 202200:34:03

In this first episode of the 10k Creator Podcast Show, Joe Pulizzi and Daren Smith introduce the show, how it came about, and explain how this podcast aims to help other content entrepreneurs grow their businesses from ground zero and beyond.

Specifically, Joe and Daren talk about the very early stages of a content creator business. Joe will break down his Content Inc. model, while Daren will talk about his own tilt, the craftsman approach.

The 10k Creator is sponsored by three amazing companies.
If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

Links Discussed

ConvertKit Craft + Commerce

$TILT Coin

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Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

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Special Episode - Going All-In on Podcasting26 Sep 202200:06:38

You get two things in this episode. First, a sampling of Joe's current state of mind and, second, why he believes there is a huge opportunity right now for content creators and podcasting.

And, as always, thanks for your support and patience.

Show is sponsored by Ecamm Live. Register for their "Leap into Podcasting" free virtual event at Ecamm.tv/tilt.

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Tent-Pole Content Projects a Must...Plus a New Show (360)26 Sep 202200:06:32

Slow and steady is the way, but how can we speed up the process. Tent-pole projects are the answer. In this podcast, Joe breaks down the idea of quarterly tent-pole content projects and how they can take your content business to the next level.

Plus, Joe introduces a new show, The 10k Creator Podcast, which will run the next 10 weeks every Wednesday morning.

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Platform x Book x Speaking (359)19 Sep 202200:06:29

Like it or not, a book will take your content entrepreneurial career to the next level. The good news is that you can plan for making this happen and get a book out in 9 months. Then your 3-legged publishing strategy will be complete.

Show is sponsored by Ecamm Live. Register for their "Leap into Podcasting" free virtual event at Ecamm.tv/tilt.

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Desperation Revenue (358)12 Sep 202200:04:18

Sometimes, no matter what you do, you can't drive enough revenue to support your content entrepreneur business.

When times get desperate, it's time for desperation revenue.

In this episode we'll talk about a fairly simple strategy that will buy you six to nine months of runway time.

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Smart Content Creators Do This... (357)05 Sep 202200:07:32

While there is nothing wrong with creating large audiences on TikTok, YouTube and Instagram, smart content creators know that the key to building true content assets is through (drum roll) email.

Are you building content assets or building audiences for big social networks? You decide.

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It's Time for Your Content Collaboration (452)01 Jul 202400:04:30

If you want to be truly successful as a content entrepreneur, you need to strategically place content collaborations into your content business. Here's one example.

Here's more on mxmtoon.

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Don't Make this Mistake with Your Content Brand (356)29 Aug 202200:04:44

In a meeting with a potential buyer of content creator brands, I learned two very important rules for content creators who would ever consider selling to another company.

If this is you, now is the time to make changes to your brand.

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A Strategy for Dealing with Content Burnout (355)22 Aug 202200:06:08

Every content entrepreneur needs two things - a valid content tilt and a consistent delivery. But, does consistency mean that the content creator never gets a break?

Content burnout is a thing. All creators go through it. How can we stop it? Well, there may be a strategy for that.

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How to Increase the Value of Your Content Business (354)15 Aug 202200:05:27

Interested to know how much your content creator business is worth? Much of it is actually under your control.

Now is the time to think strategically about what kind of content assets you are creating, and how you can increase your earnings multiple and overall valuation through product mix.

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The "Rented Land" Seduction for Content Creators (353)08 Aug 202200:06:24

There is nothing inherently wrong with putting all your chips into Instagram, TikTok or YouTube. It's just not a business model I could EVER recommend.

Having no control over content distribution and no direct line to paying customers is a scary and fallable business.

And we at The Tilt are doubling down on the other side of this rented land equation.

Thanks to Lulu for sponsoring today's podcast. Start your book project today. Create a free account at Lulu here.

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A Better Podcast Strategy? (352)01 Aug 202200:05:12

Scott Galloway has been adding new episodes into his Prof G podcast feed. Why does this matter? In the past, a podcaster would set up an entirely new podcast container. Today, Scott is adding a new episode type into a container that is already used by his audience?

Brilliant or short sighted? You make the call.

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Content Creators Need This One Thing (351)25 Jul 202200:04:49

The most successful content creators and content entrepreneurs in the world focus on being great at one thing. To become a successful content business, our strategy must be about saying no to most everything, so we can say yes to the thing that counts.

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Selling Sponsorships? Be Sure to Ask this One Question (350)18 Jul 202200:05:26

Many content creators are hesitant to sell sponsorships and advertisements. Simply put, it's not natural for them. Once we get beyond our fear, we often forget to ask THE most important question when trying to sell a sponsorship package.

And the question you need to ask is...

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A Simple Plan for Updating Old Content (349)11 Jul 202200:04:38

The best content you create today might actually be updating your old, out-of-date content. Do you know which of your high-trafficked pages need updating? What about your podcasts? Do they need updating too?

Here's a simple plan to help you decide which content to update today.

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Why It's Risky Not Working for Yourself (348)04 Jul 202200:06:45

A very special encore episode of Content Inc.

The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc., Joe Pulizzi offers up some hard questions that each of us need to consider when it comes to our professional careers. How much say do you have in the company you work in? Is it really that risky to go out on your own vs. working for someone else? Get Joe's take and then decide for yourself.

An Exit Strategy for Content Creators (347)27 Jun 202200:06:54

Most content creators/content entrepreneurs never plan for an exit...it just happens to them.

Exit planning for content creators starts at the very beginning. It includes setting the goal and then identifying the initial buyers.

Here's a simple process to get you started with your exit strategy.

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This episode is sponsored by ConvertKit.

ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your audience.

Find out why this is the no. 1 platform for creators like you. Visit convertkit.com.

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Life Is Short [special episode] (451)24 Jun 202400:06:55

A special episode of Content Inc. talking about my experiences with Alzheimer's disease, spurred on by "Remembering Gene Wilder" the documentary.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Time to Trim the Fat (346)20 Jun 202200:05:05

Last episode we talked about choosing growth. In order to do that, we need to lengthen our financial runway. One way is to diversify revenue streams. The second way is to trim the fat (expenses). Let's get to work.

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Retreat, Halt or Advance (345)13 Jun 202200:06:04

As we head into a recession, content creators have three choices. Should we retreat? Should we halt and keep the status quo? Should we advance?

Two outcomes are certain. One is not.  There is only one answer.

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Creating a "Fans First" Signup Process (344)06 Jun 202200:05:52

Most creators get into a rut with their content sign-up process. Over time, it gets stale. We need to create a "fans first" process to keep the experience magical for our community. Here's how.

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This Recession Not All Bad for Content Creators (343)30 May 202200:06:01

Recessions are generally not good. But, in the case of many small content creators, a recession can be an amazing opportunity.

I'll break down three ways to take advantage of this impending recession...specifically for content creators and content entrepreneurs.

Execution, Not Ideas (342)23 May 202200:04:39

Everyone has ideas. You have amazing ideas. But it's not the ideas that make the difference. It's all in the execution.

Are your ideas getting in the way of your execution?

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This Event NFT Is a Home Run (341)16 May 202200:05:26

After six months we were finally able to see a Never-Ending Ticket NFT in action...and it was better than I could have possibly imagined.

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Who Will Buy Your Company? (340)09 May 202200:07:50

Everyone will exit their business someday. Do you want to do it on your terms or be forced into an exit?

Here is a very simple strategy to make sure, when and if you are ready to sell, you are in the best possible position.

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15 Critical Success Tips for Startups (339)02 May 202200:08:47

A blast from the past...one of our most popular episodes covering 15 success tips for startups and content entrepreneurs. Enjoy!

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Your Pivot to Advertising (338)25 Apr 202200:06:15

It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscription or membership project, you may want to pivot into the arms of advertising.

Yes...I said it.

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What If You Stopped Publishing? (337)18 Apr 202200:06:08

If you stopped publishing your content, would your customers/audience/community miss it?

Most content entrepreneurs automatically believe the answer would be yes...but actually, that's probably not true.

Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona.

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Sell More Using This Method (450)17 Jun 202400:03:58

Too many content creators and entrepreneurs open up their sponsor opportunities to anyone and everyone. This generally doesn't work. Here's a better way to sell your content assets.

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Why You Need to Risk More as a Content Entrepreneur (336)11 Apr 202200:04:46

You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, you need to double down and go for the big risk.

Many times content entrepreneurs fail because, when the timing is right, they don't put more chips on the table.

Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona.

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You - The Content Entrepreneur (335)04 Apr 202200:08:22

I'm recommitting myself to the term content entrepreneur. It's meaningful. It's your badge of honor. It's a special kind of entrepreneur.

If you're down and broken and don't see the path forward with your content business, this is the episode for you.

Your Web3 Business Model. Start here. (334)28 Mar 202200:07:35

So many creators aren't sure what the real benefits are to integrating Web3. The token provides us the answer...and can turn your fans into super fans.

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