Retour
Explorez tous les épisodes du podcast Content, Briefly
Plongez dans la liste complète des épisodes de Content, Briefly. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
| Titre | Date | Durée | |
|---|---|---|---|
| "I'm not like other newsletters." Prove it. | 23 Sep 2026 | 00:31:34 | |
Alex thinks most newsletters are longer than they need to be. Rachel, Chloe, and Ruth disagree. What are newsletters doing these days? Are they a task to be finished? A friendly reminder that a business exists? A strategic trust building exercise? The ... | |||
| How to succeed on a 100+ person marketing team | 16 Sep 2026 | 00:34:58 | |
Are larger teams more risk tolerant? Is narrative more important than numbers? Does leveraging marketing skills internally get you ahead? Jimmy reports his findings after five months on Miro's +100 person marketing team. Enjoy the episode! ————————————... | |||
| A new job? In 5 weeks? In this economy?! | 09 Sep 2026 | 00:28:20 | |
Ruth was hired in record time. This week, Chloe, Rachel, and Alex ask her how she did it. We talk tactics, resumes, and the qualitative things that get an application over the line. Enjoy the episode! ————————————————————————— This podcast episode is b... | |||
| Workslopppppppp | 02 Sep 2026 | 00:26:52 | |
Today, we're talking about AI workslop – the AI mess we have to deal with day to day from our coworkers and the world around us.What do we do when we come across it? How do we deal with it? With more companies establishing guidelines around how and whe... | |||
| Does great writing require great suffering? | 26 Aug 2026 | 00:31:49 | |
Superpath founder emeritus Jimmy Daly ( https://www.linkedin.com/in/jimmydaly/ ) joins us to talk about his recent article, “The hardest part about content hasn’t gotten any easier.” ( https://www.superpath.co/blog/the-hardest-part-of-content-hasnt-got... | |||
| The common pitfalls of LinkedIn ghostwriting (and how to overcome them) | 19 Aug 2026 | 00:30:32 | |
My relationship with ghostwriting is the same as my relationship with horseradish. I’ve tried it in several different contexts, but ultimately decided it wasn’t for me.Luckily for us, Ruth ( https://www.linkedin.com/in/ruth-favela/ ) and Rachel ( https... | |||
| CEO Tyler Denk wants beehiiv to be Shopify, not Amazon | 17 Aug 2026 | 00:29:35 | |
Tyler Denk ( https://www.linkedin.com/in/tyler-denk ) was the second employee at ( https://www.morningbrew.com/ )Morning Brew ( https://www.morningbrew.com/ ), and his innovations there allowed one business newsletter to become a media juggernaut. That... | |||
| So the career you built doesn't exist anymore... | 12 Aug 2026 | 00:32:42 | |
Kevan Lee ( https://www.linkedin.com/in/kevanlee/ ) and Shannon Deep ( https://www.linkedin.com/in/shannondeep/ ) are cofounders of Bonfire ( https://www.aroundthebonfire.com/ ), a traditional brand marketing agency that hosts not-so-traditional creati... | |||
| Think Like a Broadcaster with Ronnie Higgins | 05 Aug 2026 | 00:42:28 | |
Ronnie ( https://www.linkedin.com/in/ronniehiggins/ ) and Alex have always bonded over the concept of Content as a Product. Last week, Ronnie shared a new angle on the idea in his recent piece, What if broadcasting shaped content marketing instead of p... | |||
| Should you build your own productivity tool? | 29 Jul 2026 | 00:27:20 | |
There's a version of building your own tools that saves you an hour on every task, and a version where you spend 20 hours making something you look at once.Alex, Eric, and Ruth try to draw the line on when it's worth it to vibe code your own custom pro... | |||
| Can you actually get your company posting? | 22 Jul 2026 | 00:40:58 | |
Jimmy wrote an article about how to operationalize people following people ( https://www.superpath.co/blog/people-follow-people ). In this episode we chat about the employee advocacy program he’s building at Miro and Eric, Ruth, and Alex share their ow... | |||
| Writers in a video-first world? | 14 Jul 2026 | 00:43:52 | |
Seven out of ten content marketing job postings now mention video. That stat kicks off a discussion with Eric Doty, Chloe Thompson, and Ruth Favela on whether video is becoming a required skillset for content marketers.This episode is sponsored by Wist... | |||
| Superpath Q2 2026 Quarterly Update and AMA | 08 Jul 2026 | 00:24:37 | |
This is Alex’s quarterly update solo episode on all things Superpath. In our second quarterly State of Superpath, Alex runs through what’s happened in Superpath this quarter, from the new member hub and Change My Mind to a big podcast reset landing in ... | |||
| Beyond the Blog: B2B “research” is costing you your credibility with Tanaaz Khan | 29 Jun 2026 | 00:39:28 | |
Most of what B2B marketers call research wouldn’t clear the lowest bar in academia or industry R&D. Tanaaz Khan, a freelance content strategist who came to marketing from infection biology, makes the case that grabbing two reports and the most agreeabl... | |||
| We Are Worth More Than Our .md Files | 24 Jun 2026 | 00:34:11 | |
In this episode, Jimmy is on to talk about his recent post, We are worth more than our .md files. Right? Right?! ( https://www.superpath.co/blog/the-artifact-era ). Katie Parrott called Claude skills the new currency of thought leadership on LinkedIn, ... | |||
| Brand mentions, backlinks, and AI search with Gordon Meagher | 17 Jun 2026 | 00:27:35 | |
ChatGPT has about 90% of the LLM market, but LLMs are still only around 15% of total search. Gordon Meagher of uSERP has been doing SEO for 14 years, and his read on AI search is more grounded than the panic cycle on LinkedIn would have you believe. Al... | |||
| Content Marketing from a Blank Canvas | 10 Jun 2026 | 00:35:55 | |
If you started a content marketing role today with no baggage about what the job used to be, what would it look like? Alex put that question to Eric and Chloe, and the answers get into shrinking content teams, the SEO-blog-factory baggage a lot of us a... | |||
| Be the one who actually cares about content | 03 Jun 2026 | 00:29:25 | |
An okay blog post now takes 30 seconds and one click. That has changed the argument content marketers have to make to leadership, from defending whether content should exist to defending how many hours it's worth spending to make something genuinely go... | |||
| Content Marketing Isn’t Just for Robots, with Ryan Sargent | 27 May 2026 | 00:31:46 | |
This episode is part of The Art of Content series hosted by Rachel Bicha ( https://www.linkedin.com/in/rachel-bicha-44080/ ). In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a... | |||
| Jimmy’s Three Glorious Months in Product Marketing | 20 May 2026 | 00:39:42 | |
In this episode, Jimmy is on to talk about his recent post, What I Learned in My Three Glorious Months as a Product Marketer ( https://www.superpath.co/blog/what-i-learned-in-my-three-glorious-months-as-a-product-marketer ).Jimmy got three months as a ... | |||
| Your Employees Are Your AI Search Strategy with Kaleigh Moore | 13 May 2026 | 00:35:05 | |
In this episode, Eric is joined by Kaleigh Moore to talk about her recent post, ( https://www.kaleighmoore.com/blog/2026/4/16/employees-are-untapped-ai-search-potential )Your Employees Are Untapped AI Search Potential ( https://www.kaleighmoore.com/blo... | |||
| Two Community Builders Compare Notes with Milly Tamati | 06 May 2026 | 00:39:46 | |
Alex sits down with ( https://www.linkedin.com/in/millytamati/ )Milly Tamati ( https://www.linkedin.com/in/millytamati/ ), founder of ( https://generalist.world/ )Generalist World ( https://generalist.world/ ), to talk about community building. Less ab... | |||
| Treat Social Like an Actual Content Channel (Because It Is), with Deedi Brown | 29 Apr 2026 | 00:39:18 | |
This episode is part of The Art of Content series hosted by Rachel Bicha ( https://www.linkedin.com/in/rachel-bicha-44080/ ). In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a... | |||
| The Budget Mistake Everyone's Making with GEO with Jeremy Moser | 23 Apr 2026 | 00:29:30 | |
This episode is an interview with Jeremy Moser ( https://www.linkedin.com/in/jeremyamoser ), co-founder of uSERP. Jeremy Moser talks to 30-plus new companies a month, and he keeps seeing the same thing: teams comparing their best AI search leads agains... | |||
| 3 Things AI Has Changed About Content Marketing That Aren't Going Back | 21 Apr 2026 | 00:37:09 | |
In this episode, Jimmy is on to talk about his recent post, 3 Things AI Has Changed About Content Marketing That Aren't Going Back ( https://www.superpath.co/blog/3-things-ai-has-changed-about-content-marketing ).Eric's organic traffic is a third of wh... | |||
| Give your content a (different) job with Ronnie Higgins | 10 Apr 2026 | 00:38:14 | |
This episode is part of The Art of Content series hosted by Rachel Bicha ( https://www.linkedin.com/in/rachel-bicha-44080/ ). In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a... | |||
| How Every Builds Content as an AI-Native Company with Katie Parrott | 08 Apr 2026 | 00:43:36 | |
In this episode of Content, Briefly, Eric Doty sits down with Katie Parrott, staff writer and AI editorial lead at Every, to talk about what it actually looks like to build AI into a content workflow from the ground up. Katie walks through how her role... | |||
| Chasing Shiny Objects | 25 Mar 2026 | 00:27:31 | |
In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity? The conversation kicks off with a Linke... | |||
| Why Most Content Marketing Reporting Is a Waste of Time | 20 Mar 2026 | 00:34:51 | |
In this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead. This episode is a companion to Brad's LinkedIn article, " Why Most Rep... | |||
| Where to Find the Best Content Ideas | 09 Mar 2026 | 00:39:14 | |
In this episode of Content, Briefly, Eric Doty and Chloe Thompson tackle a question every content marketer faces: where do great content ideas actually come from? Spoiler — it's not keyword tools or AI prompts. Eric and Chloe walk through the internal ... | |||
| Superpath Q1 2026 Quarterly Update and AMA | 04 Mar 2026 | 00:26:55 | |
In this episode of Content, Briefly, Alex shares the very first Superpath Quarterly Update, a new format where he pulls back the curtain on how the community is growing, what's shipped, what didn't work, and what's coming next and takes questions from ... | |||
| The Art of Content: Did We Lose the Plot with Blogs? | 27 Feb 2026 | 00:22:48 | |
In this episode of Content, Briefly, Alex sits down with Rachel Bicha, a freelance content strategist and founder of The Art of Content — a collective microblog bringing content marketers together to share thoughts on practice and theory. They dig into... | |||
| The Storytelling Title Boom | 25 Feb 2026 | 00:33:14 | |
In this episode of Content, Briefly, Eric Doty and Chloe Thompson dig into corporate America's latest hot job title: storyteller. Inspired by a viral Wall Street Journal piece, they unpack whether the surge in storytelling roles represents a genuine sh... | |||
| AI SEO with Gauge's Caelean Barnes | 23 Feb 2026 | 00:32:07 | |
In this episode of Content, Briefly, Alex talks with Caelean Barnes, CEO of Gauge, about what actually drives results in AI search. They unpack why clear, direct first-party content is the biggest lever, how third-party platforms shape AI narratives, a... | |||
| How to collect synthetic feedback (+ more Claude tips) | 18 Feb 2026 | 00:35:01 | |
In this episode of Content, Briefly, Jimmy and Eric dig into synthetic feedback — using AI personas to pressure-test your content before publishing. They share how to build data-informed audience profiles, turn them into reusable Claude skills, and gat... | |||
| The Freelancer Niche Explosion | 16 Feb 2026 | 00:27:07 | |
In this episode of Content, Briefly, Alex and Eric dive into the “freelancer niche explosion” — and why 2026 may belong to micro‑specialists. They explore how leaner in‑house teams, post‑layoff hiring caution, and rapid AI adoption have reshaped the ol... | |||
| Is Content Theater a Good Strategy? | 04 Feb 2026 | 00:21:33 | |
In this episode of Content, Briefly, Chloe, Eric, and Jimmy unpack the idea of “content theater” — creating content not just to be consumed, but to shape perception, legitimacy, and trust. They debate when content breadth can be more valuable than dept... | |||
| The Invisible Work of Content Marketing | 27 Jan 2026 | 00:31:46 | |
In this episode of Content, Briefly, Chloe and Eric explore the invisible work behind content marketing — and why content teams often struggle to get credit for their impact. They discuss how content fuels revenue and growth while remaining difficult t... | |||
| 2026 Content Predictions | 05 Jan 2026 | 00:42:53 | |
In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year’s predictions, reflect on what actually happened, and share their outlook for content marketing in 2026. They discuss themes like “back to basics,” platform‑nat... | |||
| The 7—no, 8!—Skills Content Marketers Need to Thrive | 22 Dec 2025 | 00:45:07 | |
In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into e... | |||
| The Best Thing You Can Do for Your Career | 15 Dec 2025 | 00:25:42 | |
In this episode of Content, Briefly, Jimmy and Chloe go solo to unpack navigating new roles and career development in content marketing. They share honest reflections on starting fresh at new companies, the overwhelm of onboarding, and the importance o... | |||
| 2026 Content Planning with Ten Speed's Nate Turner | 09 Dec 2025 | 00:29:38 | |
In this episode of Content, Briefly, Jimmy chats with Nate Turner, co-founder and CEO of Ten Speed, about the evolving world of organic marketing and how AI is reshaping content strategy. They unpack what organic marketing really means today — beyond S... | |||
| The Future of Superpath with CEO Alex Hilleary | 01 Dec 2025 | 00:29:39 | |
In this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a half years with Jimmy at the helm. They dive deep into the story behind Superpath’s origins, from its early... | |||
| Building Bridges in the Org Without Drowning in the Process | 24 Nov 2025 | 00:34:04 | |
In this episode of Content, Briefly, Chloe and Eric go solo to unpack cross-functional alignment and content adoption — why leadership buy-in and internal advocacy are key to making content truly impactful. They discuss how to connect content to busine... | |||
| Are Podcasts Required for B2B? | 10 Nov 2025 | 00:33:57 | |
In this episode of Content, Briefly, Jimmy, Eric, and Chloe dig into the role of podcasts in B2B content strategies — where they fit, who should host them, how to repurpose them, and whether they’re truly essential in 2025. Eric shares how the Dock pod... | |||
| Rachel Bicha on the Four Types of Content We Aren't Using Enough | 03 Nov 2025 | 00:30:59 | |
In this episode of Content, Briefly, Chloe Thompson sits down with Rachel Bicha, a Boston-based freelance content strategist whose tagline—“an analog girl in a digital world”—captures her refreshingly human approach to B2B marketing. They explore how R... | |||
| Who Needs a Content Strategy!? | 27 Oct 2025 | 00:32:38 | |
In this episode of Content, Briefly, Jimmy Daly sits down with Eric Doty and Chloe Thompson to ask a big question: Does strategy still matter in content marketing? As AI accelerates change across every channel, the trio explores how content teams can b... | |||
| The emerging importance of AEO with Conductor's Lindsay Boyajian Hagan | 20 Oct 2025 | 00:28:56 | |
In this episode of Content, Briefly, Jimmy Daly sits down with Lindsay Boyajian Hagan, VP of Marketing and Co-head of Revenue at Conductor, to explore how the company is evolving from its SEO roots into the fast-emerging world of AI Engine Optimization... | |||
| Becky Lawlor on What B2B Buyers *Actually* Care About | 18 Oct 2025 | 00:32:18 | |
In this episode of Content, Briefly, Jimmy Daly chats with Becky Lawlor, founder of RedPoint Insights, about her new report, Content That Converts: 2025 B2B Buyer Insights. They dig into what today’s B2B buyers value most—from credibility and original ... | |||
| Content attribution in 2025: Kinda, sorta, maybe | 07 Oct 2025 | 00:43:51 | |
In this episode of Content, Briefly, Jimmy Daly and Chloe Thompson sit down with Tom Rudnai, founder of Demand-Genius, to dig into the State of Content Attribution report from Superpath and Demand-Genius. They explore why attribution is still one of co... | |||
© My Podcast Data · Projet indépendant · Données issues d'Apple & Spotify