Explorez tous les épisodes du podcast Content, Briefly
| Titre | Date | Durée | |
|---|---|---|---|
| Softr: Jakub Rudnik on how to market a product with infinite use cases | 09 Sep 2024 | 00:31:52 | |
In this episode of Content Briefly, we’ve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what it’s like to market a product with many use cases, and more. This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/). ************************ Timestamps:
************************ Useful Links: ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Redpoint Content: Becky Lawlor on original research done right | 02 Sep 2024 | 00:32:27 | |
Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/ ************************ In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more. This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months. ************************ Timestamps: 00:00 Intro 03:09 Who is Becky Lawlor? 04:05 The role of original research in thought leadership content. 05:40 The rise of data-driven content. 07:55 Becky's B2B Buyer Guide report. 10:48 Challenges and benefits of original research. 13:23 In-house vs third-party reports. 17:18 The execution challenges of original research. 20:30 Gated vs. open access to original research. 24:13 Research sources: product and third-party data. 27:24 AI in content creation and original research. 31:08 Learn more about Becky and Redpoint and get in touch. 32:00 Outro ************************ Useful Links: ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| ClickUp: Amrita Mathur on turning freemium users into paying customers. | 01 Jul 2024 | 00:29:15 | |
In this episode of Content Briefly, we’ve interviewed Amrita Mathur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,000 freemium users into paying customers, the crucial role of content in driving these conversions, the complexities of navigating a large pool of freemium leads and more. This episode is brought to you by our friends at Animalz. ************************ Timestamps: 00:00 Intro 01:53 Who is Amrita Mathur? 05:59 Figuring out who’s who inside a large ‘freemium’ leads pool. 07:30 Prioritizing marketing efforts into three buckets. 12:19 Challenge in working through 70,000 free sign-ups and getting value out of that. 16:07 Hard-to-ignore importance of content in all marketing efforts. 19:59 Four types of content teams at ClickUp. 23:45 Understanding the target audience’s pain points to create effective campaigns. 27:36 Learn more about Amrita and ClickUp and get in touch. 28:48 Outro ************************ Useful Links: Website: https://clickup.com/ Amrita on LinkedIn: https://www.linkedin.com/in/amritamathur/ Amrita on Twitter: https://x.com/AmritaMathur ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. Content, Briefly is produced by our friends at Minuttia. | |||
| John Collins (Part 2): 2024 trends and the new content playbook | 24 Jun 2024 | 00:25:32 | |
In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more. ************************ Timestamps: 00:00 Intro 02:35 Lessons from Intercom's content marketing trials. 05:52 Insights on structuring and scaling content teams. 09:07 Evolving strategies in content marketing and SEO. 12:46 Shifting focus in content marketing strategies. 15:40 The future of content marketing teams. 17:48 Content's role in traffic generation and shaping company voice. 18:24 Challenges and rewards of working independently. 22:15 Balancing writing and consulting. 23:59 Learn more about John and get in touch. 25:05 Outro ************************ Useful Links: Website: https://johncollins.cc/ John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| John Collins (Part 1): Intercom, Ramp and falling in love with the customer | 17 Jun 2024 | 00:41:26 | |
In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins, discussed his career at Intercom and Ramp, the content strategies he worked on at both companies and more. ************************ Timestamps: 00:00 Intro 01:17 Who is John Collins? 04:53 John’s journalism background. 06:45 Diversifying content from ebooks to audiobooks and beyond. 09:41 Real engagement through thought leadership and customer insight. 13:21 Content culture success. 15:57 Pushing boundaries with bold campaigns and events. 20:02 Building a content powerhouse. 22:22 Content strategy nuances. 25:50 Building a specialized content team and managing external agencies. 28:40 The impact of content cadence on audience engagement. 31:44 Simple metrics for measuring content success. 33:01 Engaging audiences where they are. 36:26 Strategic audience segmentation. 38:17 Consulting for content growth and marketing success. 40:02 Learn more about John Collins and get in touch. 41:12 Outro ************************ Useful Links: Website: https://johncollins.cc/ John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Paddle: CMO Andrew Davies explains how execs think about content | 10 Jun 2024 | 00:33:45 | |
In this episode of Content Briefly, we’ve interviewed Andrew Davies, CMO at Paddle, and discussed the integration of content marketing within business growth strategies, the complexities of content attribution, and more. ************************ Timestamps: 00:00 Intro 01:30 Who is Andrew Davies? 01:49 Andrew’s background. 03:22 What is Paddle about, who is it for, and its pricing model? 05:47 Navigating content marketing challenges from a CMO's perspective. 08:10 Balancing creativity and commercial goals in content marketing. 10:38 The complexity of attribution in marketing. 13:29 Integrating customer insights into your content strategy. 14:49 Expectations for content teams to analyze data. 15:57 Elevating brand engagement through episodic video content. 19:14 Balancing specialized content with broad appeal in business strategy videos. 22:10 Content's role in corporate acquisition. 25:07 The emotional core of business narratives and acquisition. 27:18 The remote realities of content production. 28:55 What the path towards becoming a CMO looks like. 32:42 Learn more about Andrew Davies and Paddle and get in touch. 33:24 Outro ************************ Useful Links:
************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Stratabeat: Tom Shapiro & Alexis Trammell on B2B SaaS SEO performance | 03 Jun 2024 | 00:39:38 | |
In this episode of Content Briefly, we’ve interviewed Tom Shapiro, Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and discussed their recent report on B2B strategies, how high-performing B2B SaaS companies acquire organic traffic, the effective tactics they use, and more. ************************ Timestamps: 00:00 Intro 01:32 Who is Tom Shapiro & Alexis Trammell? 04:24 Stratabeat’s origin story. 06:53 Evolving business focus. 09:18 A six-year journey in an agency. 10:50 Adapting to AI and market shifts with a data-driven content strategy. 14:24 Methodology behind the annual content strategy survey. 16:11 Content cadence and traffic growth. 20:28 Balancing content strategy. 22:22 Overcoming content production roadblocks. 26:57 Integrating industry segmentation into SEO strategies. 30:42 Strategies for optimized content performance. 33:00 Tracking site visitors to optimize marketing strategies. 35:08 The power of Original Research in content marketing. 38:41 Learn more about Tom and Alexis and get in touch. 39:09 Outro ************************ Useful Links: Website: https://stratabeat.com/ 2024 B2B SaaS SEO Performance Report: https://stratabeat.com/research/b2b-saas-seo-study/ Tom on LinkedIn: https://www.linkedin.com/in/tomshapiro/ Alexis on LinkedIn: https://www.linkedin.com/in/alexistrammell/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Ahrefs: Ryan Law on generative AI, events, and scratching the creator itch | 27 May 2024 | 00:35:10 | |
In this episode of Content Briefly, we’ve interviewed Ryan Law, Director of Content Marketing at Ahrefs, and discussed his career transition from Animalz to Ahrefs, his personal insights on the future of content marketing with generative AI, and more. ************************ Timestamps: 00:00 Intro 01:51 Who is Ryan Law? 04:41 Ryan’s reflection on leveraging LinkedIn for new opportunities. 07:07 Ryan’s fresh start at Ahrefs and what Ahref is about. 09:52 Navigating Google Analytics and SEO at Ahrefs. 10:41 Inside Ahrefs’ team structure and content strategy. 12:02 YouTube's B2B potential and Ahref’s content creation process. 13:19 Co-leading Ahrefs’ content team with partnership contrasts. 16:49 A realistic take on the generative AI hype in SEO. 19:50 A caution on scaling content with AI. 24:04 AI’s potential in transforming Slack archives into searchable content. 25:52 Key takeaways from Brighton SEO conference. 27:48 Ryan’s personal development journey and side projects. 29:30 Bridging No-Code adventures and Python mastery. 34:06 Learn more about Ryan and Ahrefs and get in touch. 35:48 Outro ************************ Useful Links: Ahrefs Website: https://ahrefs.com/ Ryan’s Website: https://ryanlaw.me/ Ryan on LinkedIn: https://www.linkedin.com/in/thinkingslow/ Ryan on Twitter: https://x.com/thinking_slow ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Slack: Sara Yin on navigating content marketing in a tech giant’s world. | 20 May 2024 | 00:35:50 | |
In this episode of Content Briefly, we’ve interviewed Sara Yin, Senior Editor at Slack, and discussed her content marketing journey at major tech companies, the unique challenges and strategies of developing content at Slack, and more. ************************ Timestamps: 00:00 Intro 01:27 Sara Yin's career journey from journalist to senior editor at Slack. 07:50 Lessons from Intercom: The human element in content marketing. 11:51 Unpacking content strategy at Shopify . 15:27 The lifecycle of content at Slack. 17:47 Slack's evolution from HipChat rival to market leader. 20:11 Slack’s content evolution post-Salesforce acquisition. 21:33 Content strategy lessons from Jeff Bezos. 23:09 Keeping content creative in an SEO-driven world. 25:51 Enhancing content strategy with AI. 27:10 Building a rich content library from diverse voices. 28:05 How Slack's content strategy empowers writers. 29:22 How Slack’s copy editors shape its voice. 33:56 Content production in large organizations. 34:37 Learn more about Sara and Slack and get in touch. 35:31 Outro ************************
Website: https://slack.com/ Sara on Twitter: https://twitter.com/sarapyin Sara on LinkedIn: https://www.linkedin.com/in/yinsara/ ************************
► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| BentoBox: Hannah Geise on checking every content box | 13 May 2024 | 00:33:29 | |
In this episode of Content Briefly, we’ve interviewed Hannah Geise, Senior Content Manager at BentoBox, and discussed the impact of technology on restaurant management and marketing, as well as her journey through various roles in the food and hospitality industry, and more. ************************ Timestamps: 00:00 Intro 01:31 Hannah Geise’s background. 02:42 Hannah’s experience at Harvard Innovation Labs. 03:12 What is BentoBox about? 04:55 Who is the primary buyer BentoBox serves? 05:46 Hannah Geise’s journey through the hospitality industry. 06:55 What is included in BentoBox’s content strategy? 10:15 BentoBox’s onboarding process for new customers. 11:18 How BentoBox incorporates E-A-T in its content process. 13:25 What community outreach looks like for BentoBox. 14:11 Embracing restaurant technology and SEO strategies post-pandemic. 18:25 BentoBox’s content planning process. 20:19 Using feedback from the marketing team to inform content creation. 21:27 The key metrics that BentoBox measures. 24:01 BentoBox’s internal team dynamics and task prioritization process. 25:16 Hannah’s typical workday routine. 30:32 Personal success skills and techniques. 32:25 Learn more about Hannah Geise and BentoBox and get in touch. 33:04 Outro. ************************ Useful Links: Website: https://getbento.com/ Hannah on LinkedIn: https://www.linkedin.com/in/hannahgeise/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Wistia: Sam Balter on video content marketing strategies for brand building | 06 May 2024 | 00:51:28 | |
In this episode of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in business, building a strong video content strategy, and more. ************************ Timestamps: 00:00 Intro ************************ Useful Links: Website: http://www.wistia.com/ Sam on LinkedIn: https://www.linkedin.com/in/sambalter/ Video Marketing Statistics: https://wistia.com/learn/marketing/video-marketing-statistics ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Some Good Content: John Bonini on building a great content brand | 29 Apr 2024 | 00:40:23 | |
In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more. ************************ Timestamps: 00:00 Intro 03:48 Building a personal brand on the side. 06:59 John’s background. 15:15 Learnings from leading marketing at Databox. 22:27 How Some Good Content Company came about. 25:32 Knowledge sharing and consulting. 27:30 How industry changes affect companies’ content programs. 31:46 Does the Content Brand framework change? 34:37 Coaching vs execution. 37:46 Learn more about John and Some Good Company and get in touch. 40:05 Outro ************************ Useful Links: Website: https://somegoodcontent.com John on LinkedIn: https://www.linkedin.com/in/jbonini/ John on Twitter: https://twitter.com/bonini84 ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Freshpaint: Ray Mina on the role of content in highly regulated industries | 26 Aug 2024 | 00:27:05 | |
In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more. ************************ Timestamps: 00:00 Intro ************************ Useful Links:
************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Ten Speed: Ryan Sargent's system for content at scale | 22 Apr 2024 | 00:35:44 | |
In this episode of Content Briefly, we’ve interviewed Ryan Sargent, VP of Content and Strategy at Ten Speed, and discussed his experience overseeing content production for an agency, thoughts on Ten Speed’s content strategy, and more. This episode is brought to you by our friends at uSERP. Learn how uSERP helped monday.com SEO traffic grow by 1,570% (free training). ************************ Timestamps: 00:00 Intro 02:27 Who is Ryan Sargent? 02:52 Ryan’s background. 04:02 What is Ten Speed? 06:38 In-house vs. agency experience. 10:03 Ryan's reflections on changes in content marketing. 13:21 Strategic partnerships with agencies. 15:30 Content reporting and recommendations. 17:10 Numbers vs. narrative in content reporting. 19:31 Redefining content marketing. 21:37 Enhancing content quality through strategic briefing. 25:35 Tools for building a content system. 28:47 Tips for being a good content agency customer. 32:00 What to expect from Ryan and Ten Speed. 34:25 Learn more about Ryan and Ten Speed and get in touch. 35:22 Outro ************************ Useful Links: Ten Speed Website: https://www.tenspeed.io/ Ryan on LinkedIn: https://www.linkedin.com/in/ryan-sargent-5a455511a/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| An inside look at Ross Simmonds' new book: Create Once, Distribute Forever | 15 Apr 2024 | 00:33:52 | |
In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more. ************************ Timestamps: 00:00 Intro 01:44 Launch of the ‘Create Once, Distribute Forever’ book. 02:45 Why did Ross write a book now? 04:17 Focused on story distribution. 05:36 Blurred lines between content marketing for B2B and B2C. 07:18 Befenits of communities. 14:07 Constraints on content distribution. 19:03 Understanding the fundamentals of content marketing. 23:51 Meta process of writing a book. 32:21 Learn more about Ross and Foundation and get in touch. 33:38 Outro ************************ Useful Links: Foundation Website: https://foundationinc.co/ Ross Book: https://rosssimmonds.com/book/ Ross on LinkedIn: https://www.linkedin.com/in/rosssimmonds/ Ross on Twitter: https://twitter.com/TheCoolestCool ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Dock: Eric Doty on automation, learning new skills, and LinkedIn superstardom | 08 Apr 2024 | 00:44:13 | |
In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more. This episode is brought to you by our friends at Lettuce. ************************ Timestamps: 00:00 Intro 02:05 Who is Eric Doty? 02:36 What’s Dock? 03:40 LinkedIn, networking, and moderating Superpath's community. 08:59 Eric’s LinkedIn strategy. 11:21 Building different ‘muscles’ on side projects. 12:59 Build in public. 15:04 Overview of Dock’s content initiatives. 17:37 Dock’s podcast and its role in Dock’s content strategy. 21:10 Building a content library. 24:23 ‘Permissionless Co-Marketing’. 25:29 Automating the podcast production. 27:11 Is building a podcast worth it? 29:12 The skillset of content marketers is changing. 32:50 Content team structure at Dock. 33:47 Synergy between different departments. 37:29 Changes to the content strategy based on working with sales. 40:45 PLG sales motion at Dock. 42:09 Learn more about Eric and Dock and get in touch. 43:28 Outro ************************ Useful Links: Website: https://dock.us/ Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Minuttia: George Chasiotis on the content recession. Is it finally over? | 01 Apr 2024 | 00:42:38 | |
In this episode of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content recession, a diversified set of services and building teams, the nuances of a media business, and more. This episode is brought to you by our friends at Minuttia. ************************ Timestamps: 00:00 Intro 03:35 Who is George Chasiotis? 03:52 Insights on the content marketing recession. 08:47 What is Minuttia? 10:22 Introducing GrowthWaves, a B2B growth newsletter. 12:48 Launching a diversified set of services. ************************ Useful Links: Minuttia Website: https://minuttia.com GrowthWaves: https://growthwaves.com George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/ Minuttia Impact Report Webinar: https://www.superpath.co/blog/webinar-how-a-simple-report-saved-our-agency ************************ Previous Episodes: ► Content Briefly Ep. 12: Ramli John's multi-pronged strategy for running a mature content program https://www.youtube.com/watch?v=WrMq3NmDY9Y ► Content Briefly Ep. 11: Forget The Funnel: Gia Laudi's Masterclass On Knowing Your Customers https://www.youtube.com/watch?v=uiL56C5HiDI ► Content Briefly Ep. 10: Elise Dopson on the state of freelancing https://www.youtube.com/watch?v=UqPLqJ92FMg ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco | |||
| SparkToro: Amanda Natividad on doing things your own way | 25 Mar 2024 | 00:50:04 | |
In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more. ************************ Timestamps: 00:00 Intro. 03:10 Who is Amanda Natividad? 03:37 Amanda's background. 04:59 What is SparkToro? 06:23 Reflection on changes in marketing. 12:27 Original content on SparkToro’s blog. 14:20 Personal branding vs. corporate branding. 18:47 Aligning marketing strategy with audience insights. 21:44 Using an email list for marketing. 26:02 Scalability of SparkToro's marketing approach. 30:45 High-level individual contribution vs. traditional management 34:27 Balancing high-value work and 'chill work'. 37:37 SparkToro's content strategy. 41:17 Leveraging original research in content marketing. 45:01 Amanda's journey in building her personal brand. 48:38 Learn more about Amanda and SparkToro and get in touch. 49:52 Outro. ************************ Useful Links: SparkToro Website: https://sparktoro.com/ Amanda’s Website: https://amandanat.com/ Amanda on LinkedIn: https://www.linkedin.com/in/amandanat Amanda on Twitter: https://twitter.com/amandanat Amanda on Instagram: https://www.instagram.com/amandanat ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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| Authority Plug: Lashay Lewis on building a BoFu content strategy | 18 Mar 2024 | 00:42:44 | |
In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a successful consultancy, the intricacies of Bottom of Funnel Content, and more. ************************ Timestamps: 00:00 Intro 02:06 Who is Lashay Lewis? 02:35 Lashay’s perspectives on social media. 05:48 The origin story of Authority Plug. 09:06 Transitioning to consultancy. 10:57 Crafting a unique positioning. 13:32 The impact of leveraging attention. 16:10 Benefits of having a bold POV. 18:07 Visual content creation process. 25:31 How to productize a service. 27:42 Identifying your ICP as a consultant. 29:48 Challenges companies face with BoFu content. 32:20 Maximizing ROI with BoFu content. 34:07 ToFu vs. BoFu content. 38:08 Combining strategy with journalism for BoFu content. 42:34 Learn more about Lashay and Authority Plug and get in touch. 42:13 Outro. ************************ Useful Links: Authority Plug: https://authorityplug.com/ Content Dashboard: https://authorityplug.com/#contentdashboard Lashay on LinkedIn: https://www.linkedin.com/in/lashaylewis/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Loop & Tie: Bridget Poetker's evolution from content → growth | 11 Mar 2024 | 00:41:08 | |
In this episode of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from content to growth marketing, strategic content thinking, and more. This episode is brought to you by our friends at tealhq.com. ************************ Timestamps: 00:00 Intro ************************ Useful Links: Loop & Tie Website: https://www.loopandtie.com Website: https://www.bridgetpoetker.com/ Bridget on LinkedIn: https://www.linkedin.com/in/bridgetpoetker ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| The Content Studio: Tommy Walker on hard work, perseverance and creating luck | 04 Mar 2024 | 00:47:16 | |
In this episode of Content Briefly, we’ve interviewed Tommy Walker, Founder of The Content Studio, and discussed the results of hard work, perseverance creating luck, and major challenges in running content programs in enterprises and more. ************************ Timestamps: 00:00 Intro 03:00 Who is Tommy Walker? 03:56 Tommy’s background. 05:13 Tommy’s entrepreneurial journey. 08:59 Creating luck through hard work. 12:26 Experiences working on CXL and managing high standards. 17:44 Building a solid foundation of work in difficult times. 18:22 B2B budgets for content programs then vs. now. 21:42 The story behind Shopify Plus. 24:14 The skillset to employ on different occasions. 27:45 Challenges in running content programs in enterprises. 30:53 The Content Studio. 34:53 Building a successful consulting career. 38:33 Hard things build perseverance. 41:12 Important skills and narratives. 44:27 Tommy’s upcoming summit. 46:44 Learn more about Tommy and The Content Studio and get in touch. 47:10 Outro ************************ Useful Links:
************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco | |||
| MEDDICC: Jessica Walker on media > marketing | 26 Feb 2024 | 00:34:31 | |
In this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content performance, and more. ************************ Timestamps: 00:00 Intro 02:21 Who is Jessica Walker? 03:03 Jessica’s background. 03:51 What is MEDDICC? 04:40 How does MEDDICC help customers? 05:33 MEDDICC’s ICP. 06:39 Different implementation plans based on customers. 08:09 What does media mean at MEDDICC? 10:57 SMEs' expertise in content implementation. 11:44 Enabling people using a media approach. 15:30 Channel and product perspectives. 19:08 How to build a media arm without a massive budget? 21:42 Does remote work affect video production? 23:17 Competitor analysis. 27:10 B2C side of MEDDICC. 27:43 Content performance measurement and attribution. 30:53 Important personality traits and skills. 33:29 Learn more about Jessica and MEDDICC and get in touch. 34:09 Outro ************************ Useful Links: MEDDICC Website: https://meddicc.com/ Jessica on LinkedIn: https://www.linkedin.com/in/jessicajadewalker/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. This episode is brought to you by our friends at Tealhq.com. | |||
| OnBoard: Josh Palmer's "Do, Delegate or Delete" Approach to Content | 19 Feb 2024 | 00:46:08 | |
In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of running a robust content program, and more. ************************ Timestamps:
************************ Useful Links: OnBoard Website: https://www.onboardmeetings.com/ Joshua on LinkedIn: https://www.linkedin.com/in/joshuaepalmer/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Fordham University School of Law: Kisha Velazquez on a startup vs an academic setting | 19 Aug 2024 | 00:33:43 | |
In this episode of Content Briefly, we’ve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more. ************************ Timestamps: 00:00 Intro ************************ Useful Links: Website: https://www.fordham.edu/school-of-law/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Crossbeam: Sean Blanda on building a 55,000-person newsletter | 12 Feb 2024 | 00:37:22 | |
In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment. ************************ Timestamps:
Useful Links: Crossbeam Website: https://www.crossbeam.com/ Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/ Sean’s Website: https://www.seanblanda.com/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. | |||
| Sumo Logic: Zoe Hawkins on creating space for curiosity | 05 Feb 2024 | 00:37:15 | |
In this episode of Content Briefly, we’ve interviewed Zoe Hawkins, Principal Content Manager at Sumo Logic, and discussed the pivotal role of curiosity in content creation, valuable perspectives on inventory management, the editorial calendar, and much more. ************************ Timestamps:
************************ Useful Links: Sumo Logic Website: https://www.sumologic.com/ Zoe on LinkedIn: https://www.linkedin.com/in/moonstormer/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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| WorkRamp: Fara Rosenzweig's multimedia content playbook | 29 Jan 2024 | 00:44:50 | |
In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more. ************************ Timestamps:
************************ Useful Links: WorkRamp Website: https://www.linkedin.com/company/workramp/ Fara on LinkedIn: https://www.linkedin.com/in/fararosenzweig/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. This episode is brought to you by our friends at tealhq.com. | |||
| Switchboard: Molly Talbert on redefining content marketing personas | 22 Jan 2024 | 00:28:48 | |
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more. ************************ Timestamps:
************************ Useful Links: Switchboard Website: https://www.switchboard.app/ Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Calendly: Emily Triplett Lentz on rethinking content for 2024 | 15 Jan 2024 | 00:40:38 | |
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. ************************ Timestamps: 00:00 Intro ************************ Useful Links: Calendly Website: https://calendly.com/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| The Remote Company: Nicole Lee on multi-brand content strategy | 08 Jan 2024 | 00:35:26 | |
On episode #39, Jimmy speaks with Nicole Lee from Partnero. They discuss: - How Nicole manages content across multiple brands 👉 You can follow Nicole Lee on LinkedIn here: https://www.linkedin.com/in/nicolelee-content-strategist/ 👉 You can learn more about Partnero here: https://www.remotecompany.com/ | |||
| Aura: Alina Benny's journey to 1 million pageviews/month | 02 Jan 2024 | 00:32:26 | |
On episode #38, Jimmy speaks with Alina Benny from Aura. They discuss: - How Alina built a rock solid bench of freelancers 👉 You can follow Alina Benny on LinkedIn here: https://www.linkedin.com/in/heyabenny/ 👉 You can learn more about Aura here: https://www.aura.com/ | |||
| Dovetail: Caitlin Burns on the "how and why" of content at scale | 18 Dec 2023 | 00:41:53 | |
On episode #37, Jimmy speaks with Caitlin Burns from Dovetail. They discuss: - How Caitlin scaled content production to 50 articles/month 👉 You can follow Caitlin Burns on LinkedIn here: https://www.linkedin.com/in/caitlin-burns-75a879a7/ 👉 You can learn more about Dovetail here: https://dovetail.com/ | |||
| Podia: Benyamin Elias on the creator economy opportunity | 11 Dec 2023 | 00:40:10 | |
On episode #36, Jimmy speaks with Benyamin Elias from Podia. They discuss: - Why Podia's content focuses almost exclusively on showcasing customers You can subscribe to Benyamin's newsletter here 👉 https://diamondpencils.substack.com/ 👉 You can follow Benyamin Elias on LinkedIn here: https://www.linkedin.com/in/benyamin-elias-5b1b0396/ 👉 You can learn more about Podia here: https://www.podia.com/ | |||
| Code Climate: Hillary Nussbaum's "back to basics" approach for technical marketing | 04 Dec 2023 | 00:30:51 | |
On episode #35, Jimmy speaks with Hillary Nussbaum from Code Climate. They discuss: - How her start in reality prepped for marketing to technical buyers 👉 You can follow Hillary Nussbaum on LinkedIn here: https://www.linkedin.com/in/hillaryberkowitz/ 👉 You can learn more about Code Climate here: https://codeclimate.com/ | |||
| Content Sparring: Erica Schneider is charting her own path | 12 Aug 2024 | 00:28:24 | |
In this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the business of content beyond just the craft and more. This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/). ************************ Timestamps: 00:00 Intro ************************ Useful Links:
************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. | |||
| Kaleigh Moore: Reflections on her 10-year freelance career | 27 Nov 2023 | 00:39:49 | |
On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss: - How she's built a business she loves running 👉 You can follow Kaleigh Moore on LinkedIn here: https://www.linkedin.com/in/kaleighmoore/ 👉 You can learn more about Lumen Ventures here: https://www.kaleighmoore.com/ | |||
| OGM: Nigel Stevens on what SaaS buyers really want | 20 Nov 2023 | 00:28:49 | |
On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss: - Why no one trusts B2B SaaS content You can read the full report here: https://www.marketingog.com/survey 👉 You can follow Nigel Stevens on LinkedIn here: https://www.linkedin.com/in/nigel-stevens-67218068/ 👉 You can learn more about OGM here: https://www.marketingog.com/ | |||
| Animalz: CEO Ty Magnin on the state of content | 13 Nov 2023 | 00:31:34 | |
On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss:
👉 You can follow Ty Magnin on LinkedIn here: https://www.linkedin.com/in/tylermagnin/ 👉 You can learn more about Animalz here: https://www.animalz.co/ | |||
| Kapwing: Greg Ciotti on the future of content marketing | 06 Nov 2023 | 00:47:00 | |
On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss: - Why Greg believes video is the future of content (for real this time) You can read Greg's personal blog here: https://www.gregoryciotti.com/ 👉 You can follow Greg Ciotti on LinkedIn here: https://www.linkedin.com/in/ciotti/ 👉 You can learn more about Kapwing here: https://www.kapwing.com/ | |||
| MNTN: Mel Yap on the necessity of a well-rounded content program | 30 Oct 2023 | 00:26:22 | |
On episode #30, Jimmy speaks with Mel Yap from MNTN. They discuss: - Why MNTN doesn't rely on any single marketing channel 👉 You can check out Mel Yap's personal site here: https://www.mellieyap.com/ 👉 You can follow Mel Yap on LinkedIn here: https://www.linkedin.com/in/melissayap/ 👉 You can learn more about MNTN here: https://mountain.com/ | |||
| Living Cozy: Ash Read on content businesses and niche media sites | 23 Oct 2023 | 00:37:33 | |
On episode #29, Jimmy speaks with Ash Read from Frontcourt Studio. They discuss: - How Ash turned his side project into a full-time gig and then an exit 👉 You can follow Ash Read on LinkedIn here: https://www.linkedin.com/in/ash-read/ 👉 You can learn more about Frontcourt Studio here: https://www.frontcourt.studio/ | |||
| Recart: Aaron Orendorff on low-volume, high-impact content | 16 Oct 2023 | 00:48:09 | |
On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss: - Aaron's low-volume, high-impact content approach Here's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/ 👉 You can follow Aaron Orendorff on LinkedIn here: https://www.linkedin.com/in/aaronorendorff/ 👉 You can learn more about Recart here: https://recart.com/ | |||
| Teal: Lia Zneimer's mission to turn 500,000 users into customers | 09 Oct 2023 | 00:42:30 | |
On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss: - How to convert 510,000 users into paying customers 👉 You can follow Lia Zneimer on LinkedIn here: https://www.linkedin.com/in/liazneimer/ 👉 You can learn more about Teal here: https://www.tealhq.com/ | |||
| Freshpaint: A content strategy crash course with Mark Rogers | 02 Oct 2023 | 00:34:58 | |
On episode #26, Jimmy speaks with Mark Rogers from Freshpaint. They discuss: - What strategy *actually* means and how to create one
👉 You can learn more about Freshpaint here: https://www.freshpaint.io/ | |||
| Ogilvy: Ashly Stewart on creating amazing user experiences | 27 Sep 2023 | 00:37:21 | |
On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss: - ELI5: What exactly is UX writing? 👉 You can follow Ashly Stewart on LinkedIn here: https://www.linkedin.com/in/ashstew7/ 👉 You can learn more about Ogilvy here: https://www.ogilvy.com/ | |||
| Siege Media: Ross Hudgens' strategy for sustainable, healthy growth | 06 Aug 2024 | 00:27:59 | |
In this episode of Content Briefly, we’ve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing pains successfully, his insights on SaaS and the content world, and much more. This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact megan@verblio.com. ************************ Timestamps: 00:00 Intro. ************************ Useful Links: Website: https://www.siegemedia.com/ ************************ Previous Episodes: ► Zapier: Lane Scott Jones on proving a 454% content ROI (rerun) https://www.youtube.com/watch?v=kJkwbW18-pY ************************ Stay Tuned: ► Website: https://www.superpath.co/ | |||
| Mutiny: Stewart Hillhouse's "owned audience" framework | 18 Sep 2023 | 00:37:45 | |
On episode #24, Jimmy speaks with Stewart Hillhouse from Mutiny. They discuss: - Mutiny's long-term approach to building trust 👉 You can follow Stewart Hillhouse on LinkedIn here: https://www.linkedin.com/in/stewarthillhouse/ 👉 You can learn more about Mutiny here: https://www.mutinyhq.com/ | |||
| Sacra: Jan-Erik Asplund's process for creating content worth paying for | 11 Sep 2023 | 00:35:22 | |
On episode #23, Jimmy speaks with Jan Erik-Asplund from Sacra. They discuss: - How to create content when it's the product You can signup for the free Sacra newsletter here → https://sacra.com/ Also, Sacra is hiring an Analyst → jobs.sacra.com 👉 You can follow Jan Erik-Asplund on LinkedIn here: https://www.linkedin.com/in/jasplund/ 👉 You can learn more about Sacra here: https://sacra.com/ | |||
| SimpleTexting: How Nathan Ellering tackled his first 90 days on the job | 04 Sep 2023 | 00:36:41 | |
"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss: - How Nathan approached his first 90 days on the job Nathan also writes about marketing on his Medium blog: https://ellering.medium.com/ 👉 You can follow Nathan Ellering on LinkedIn here: https://www.linkedin.com/in/nathanellering/ 👉 You can learn more about SimpleTexting here: https://simpletexting.com/" | |||
| Inscribe: How Brianna Valleskey ensures total sales/marketing alignment | 28 Aug 2023 | 00:37:36 | |
On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss: - Brianna's process for training (and being trained by) sales teams 👉 You can check our her personal website here: https://www.braveink.co/ 👉 You can follow Brianna Valleskey on LinkedIn here: https://www.linkedin.com/in/briannavalleskey/ 👉 You can learn more about Inscribe here: https://www.inscribe.ai/ | |||