Explorez tous les épisodes du podcast Content Amplified

In this episode, we interview Julia Sachs, a former tech journalist turned tech marketing expert, who shares her insights on building authority and expertise in a crowded digital space. Julia discusses her journey from journalism to tech marketing, and the strategies she uses to help startups and established companies stand out.

What you'll learn in this episode:

• How to position yourself as an expert in your field.
• The importance of conviction and authenticity in content marketing.
• Balancing consistency and risk-taking in content creation.
• Drawing inspiration from unexpected sources, like the music industry, to shape your content strategy.

JuliaSachs.xyz

In this episode, we interview Alyssa Cuda, a seasoned content marketer with over eight years of experience in B2B tech, including roles in cybersecurity, fintech, and supply chain logistics. Alyssa shares her journey into content marketing, highlighting the unique challenges of measuring content's impact and the importance of aligning strategies with business objectives.

What you'll learn in this episode:

• Why content marketing measurement is challenging and how to overcome it.
• How to build a measurement framework that aligns with business objectives.
• The difference between service and strategy content marketing roles.
• Tips for gaining internal buy-in and communicating success metrics effectively.

In this episode, we interview Arissa Dimond, an experienced SEO copywriter and content marketing expert. Arissa shares her journey into the world of SEO, the evolving landscape of search engine optimization, and the impact of AI on modern content strategies.

What you'll learn in this episode:

• How Google's latest updates and AI features are changing SEO practices.
• Key strategies for proving expertise and authority in your content.
• Practical tips on optimizing for Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
• How to leverage bylines, quotes, and credible data to enhance content authority.

In this episode, we interview Kiera Blessing, a Senior Content Marketing Manager with a unique journey from newspaper journalism to B2B content marketing. Kiera shares her insights on how a journalistic mindset can transform your content strategy and enhance your connection with your audience.

What you'll learn in this episode:

• How to apply journalistic principles to content marketing.
• The importance of understanding your audience's true pain points.
• Why sales experience can significantly influence marketing effectiveness.
• Techniques for creating both timely and evergreen content with a journalistic edge.

In this episode, we interview Bailey Lewis, founder of Words First, a company specializing in digital content strategy education.

What you'll learn in this episode:

• The importance of prioritizing function over form in content creation.
• How to align content strategy with both user needs and business goals.
• The role of design in enhancing content without overshadowing it.
• Effective ways to repurpose and reformat content for different audiences.

In this episode, we interview Natalie Taylor, Head of Marketing at Capsule, an AI-powered video editing tool for enterprise teams.

What you'll learn in this episode:

• The effectiveness of intimate, in-person dinners as a marketing strategy.
• How to balance efforts on non-scalable tactics to achieve meaningful results.
• Tips on crafting impactful outreach messages that generate high engagement.

In this episode, we interview Marshall Benveniste, a seasoned content and marketing expert currently working in the software industry for commercial construction. Marshall shares his insights on how to develop thought leadership that resonates and builds lasting impressions.

What you'll learn in this episode:

• How to create content that imprints your brand in the minds of potential customers.
• The importance of identifying your audience’s pain points and addressing them effectively.
• Why thought leadership requires long-term commitment and continuous improvement.
• The role of creative briefs in aligning thought leadership with organizational goals.
• How to use expert insights to establish thought leadership, even if you're not the expert.

In this episode, we interview Zuleika Medina, a seasoned marketing professional. Zuleika shares her insights on the critical role that data plays in shaping and refining content strategies.

What you'll learn in this episode:

• The importance of setting clear KPIs before diving into data analysis.
• How to identify and focus on metrics that truly impact your content strategy.
• Strategies for getting your team on board with data-driven decision-making.
• Practical tips for centralizing and analyzing data to drive content improvements.
• The balance between content creation and the time needed for meaningful data analysis.

In this episode, we interview Kelsey Sullivan, a marketing expert with a creative background in poetry and content strategy.

What you'll learn in this episode:

• How to differentiate between thought leadership and content marketing.
• Strategies to effectively repurpose thought leadership content.
• The importance of adapting content strategies to changing algorithms and audience behavior.
• How to ensure your thought leadership content adds value and resonates with your audience.

In this episode, we interview Christine Page, a seasoned marketer with a unique background in social sciences, film, and cognitive science.

What you'll learn in this episode:

• How to leverage diverse perspectives to enhance marketing strategies.
• The importance of understanding your audience's behavior beyond just the data.
• Practical ways to bring interdisciplinary thinking into your content creation.
• How ongoing learning and curiosity can drive innovation in marketing.

In this episode, we interview Aubrey Byron, a content marketing manager at Authentic8, a cybersecurity startup. Aubrey shares her insights on how to create content that genuinely adds value without pushing a hard sales pitch.

What you’ll learn in this episode:

• The importance of providing valuable, non-salesy content.

• How to build trust and brand awareness in a niche market.

• Strategies for measuring the impact of content on lead generation.

• The benefits of leveraging subject matter experts in your marketing strategy.

• How to successfully run ungated events and webinars for brand awareness.

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In this episode, we interview Claire Foster, a seasoned content marketing expert with nearly 15 years of experience across various marketing disciplines.

What you’ll learn in this episode:

• How to leverage technology to get closer to your customer.

• Tactical approaches to weaving customer insights into your content.

• Measuring the effectiveness of your content and refining it for maximum impact.

• Key tools and strategies for understanding your target audience deeply.

In this episode, we interview Nathan White, Creative Services Director at KCCI TV, a CBS affiliate in Des Moines, Iowa.

What you’ll learn in this episode:

• How to prioritize content quality over distribution channels.

• The importance of understanding your brand’s narrative before choosing platforms.

• Strategies for effectively measuring the success of your content.

• Balancing multiple tasks and finding efficiencies in content promotion.

In this episode, we interview Duncan Alger, a career senior sales representative at technology businesses.

What you’ll learn in this episode:

• How to use relevant content to close deals.

• The importance of real-time data in content sharing.

• Why timely, updated case studies are crucial for sales success.

• Effective collaboration strategies between sales and marketing teams.

• Practical tips for improving content feedback loops in sales.

In this episode, we interview Sarah Bozarth, a seasoned product marketer with deep experience in multifamily property management. Sarah shares her journey from leasing consultant to her current role in product marketing, offering insights on why relatable, easily digestible content is crucial in today’s market.

What you’ll learn in this episode:

• Why short-form, relatable content resonates more than technical details.

• The importance of authenticity in video content and simple tools to create it.

• How to effectively use customer feedback and analytics to guide content creation.

• Strategies to use relatable content in both sales and marketing.

In this episode, we interview Kevin Mautino, Head of Marketing at AeroNet Worldwide, a global logistics solution provider. Kevin shares his journey in the creative industry and offers actionable insights on how to maintain creativity, even in a corporate environment.

What you’ll learn in this episode:

• Strategies for sustaining creativity amidst daily distractions

• The importance of understanding your audience’s needs over your own preferences

• How to harness research and real-world observations to fuel inspiration

• Techniques for maintaining momentum during creative bursts

In this episode, we interview Alix McAlpine, VP of Revenue at Giphy.

What you’ll learn in this episode:

• The role of GIFs in modern storytelling and branding

• Strategies for creating effective and engaging GIF content

• How businesses can leverage GIFs for marketing and communication

• Insights into Giphy’s partnerships and advertising models

• The impact of generative AI on GIF creation and marketing

In this episode, we interview Rachel Bishop, a technical content specialist and marketing expert.

What you’ll learn in this episode:

• Balancing technical content with accessibility and personalization

• Strategies for understanding and engaging your audience

• Tips for using humor and casual language in technical writing

• The role of AI in content creation and its limitations

https://www.rachel-bishop.com

In this episode, we interview Allison Bondi, a seasoned content marketing professional with a background in B2B, SaaS, and cybersecurity.

What you'll learn in this episode:

• How to gain credibility with your audience through interviews.
• Effective methods to source and select the right interview candidates.
• Techniques for crafting open-ended questions that spark meaningful conversations.
• Strategies to transform interviews into engaging and impactful content.
• The importance of active listening and letting conversations flow naturally.

n this episode, we interview Shuchi Sarkar, CMO of LTI Mindtree.

What you'll learn in this episode:

• Strategies for transforming marketing from a cost center to a growth center.
• The importance of customer insights in shaping marketing strategies.
• How to measure and demonstrate marketing's impact on the sales funnel.
• Tips for fostering innovation and accountability within marketing teams.
• Techniques to influence and shift company culture towards a marketing-centric approach.

In this episode, we interview Ben Ard, the host of Content Amplified. This time, Ben shares his personal insights and reflections in a solo episode.

What you'll learn in this episode:

• The power of incremental improvement and how getting 1% better every day can lead to significant growth over time.
• Practical tips for marketers to apply consistent efforts in various channels like website conversion and pay-per-click.
• Strategies to avoid feeling overwhelmed by large goals and instead focus on achievable daily progress.
• The importance of understanding and leveraging AI in marketing.

In this episode, we interview Michael Dillon, a seasoned marketing consultant and fractional CMO.

• How to effectively conduct competitor analysis for SEO
• Key metrics to monitor in your content strategy
• The evolving role of AI in search engine optimization
• Practical tips for creating high-ranking content

What you'll learn in this episode:

In this episode we interview Jason Myers, marketing strategist at Austin Lawrence Group.

What you'll learn in this episode:

• Effective strategies for aligning B2B sales and marketing teams.
• Insights on creating compelling content that drives customer engagement.
• Techniques for identifying and addressing customers' pain points.
• The importance of balancing emotional and rational appeals in marketing.
• Steps to develop a narrative that moves prospects off the status quo.

In this episode, we interview Andrew Rhodes, an experienced copywriter and marketing strategist.

What you'll learn in this episode:

• The importance of consistency in copywriting and brand voice.
• How to balance personalization and professionalism in your brand's messaging.
• The difference between demand generation and lead generation.
• Techniques for putting yourself in the customer's shoes to create engaging content.

In this episode, we interview Skylar Barsanti, a seasoned content manager with over a decade of experience in content creation.

What you'll learn in this episode:

• The importance of getting your website's metadata and H1 tags right
• How to improve user flow on your website
• Tips for making your website easy to navigate for both users and search engines
• The value of inspecting your website for SEO issues using tools like the Moz bar

Skylar's website

In this episode, we interview Alton Zenon III, an experienced content marketer with a rich background in journalism, freelance writing, and marketing roles at Built In and Jasper AI.

What you'll learn in this episode:

• Strategies for balancing SEO and human-focused content.
• The impact of generative AI on content marketing.
• Practical tips for creating engaging, human-first content.
• How to leverage social media platforms for better content distribution.
• The importance of consistent experimentation in content marketing.

In this episode we interview marketing content and SEO expert Luke Kline.

What you'll learn in this episode:

• How to create a new market category
• The importance of founders and product vision in category creation
• Strategies for effective SEO content
• How to align marketing content with customer needs and search intent

In this episode, we interview Morgan Sullivan, a marketing expert from Transcend.

What you'll learn in this episode:

• Strategies for integrating AI into content creation
• Tips for maintaining brand voice with AI tools
• The importance of human editing in AI-generated content
• Best practices for using AI to draft and refine content
• Tools and resources for effective AI content creation

In this episode, we interview Michael Eckhoff, a fractional Chief Revenue Officer (CRO) helping companies grow and scale.

What you'll learn in this episode:

• Strategies to align sales and marketing teams effectively
• How to use data and metrics to drive alignment
• The role of product marketing in bridging gaps between teams
• Key metrics for tracking and improving sales processes
• Techniques for creating impactful, value-based content

In this episode we interview Claire Hastwell, head of content marketing strategy at Great Place to Work.

What you'll learn in this episode:

• Practical strategies for conducting consumer research
• How to leverage customer feedback to shape content
• The importance of empathy and understanding in content creation
• Real-world examples of successful content marketing initiatives
• Tips on collaborating with sales and customer success teams for insights

In this episode, we interview Shannon Curran, the owner of SSC Consulting, a fractional consulting business for early-stage founders.

What you'll learn in this episode:

• The evolution of founder-led brands and their significance in content marketing.
• Strategies for early-stage companies to leverage their founders' unique perspectives.
• Practical tips for executives and content marketers to start and sustain a founder-led brand initiative.
• Measuring the ROI and business impact of founder-led brand strategies.

In this episode, we interview Kathleen Sykes, a marketing expert specializing in event promotion.

What you'll learn in this episode:

• Strategies for creating compelling event content
• How to understand and target your event audience
• Techniques for capturing and leveraging event content for future promotions
• Insights into selling the value of events, not just tickets

In this episode, we interview Bryce Kaspar, CEO of Growth Era.

What you'll learn in this episode:

• Techniques to align marketing and sales for better collaboration
• Defining and achieving success at each stage of the sales funnel
• Effective ways to use content to convert prospects into opportunities
• Strategies to maintain momentum and re-engage stalled prospects
• Practical steps for regular communication and problem-solving between marketing and sales teams

In this episode, we interview Gal Fontyn, a seasoned tech marketing expert with years of experience. Gal shares his insights on how content segmentation can significantly enhance user experience and drive better engagement.

What you'll learn in this episode:

• The triangle approach to content segmentation: brand awareness, pain awareness, and solution awareness.
• How to create top-of-funnel content that educates a broad audience.
• Effective middle-of-funnel strategies to build trust with potential champions.
• The importance of bottom-of-funnel content for showcasing specific use cases and solutions.
• Techniques for using account scoring to track and optimize content performance.
• Common pitfalls in content creation and how to avoid them.

In this episode, we interview Justin McCoy, Vice President of Marketing at Cousins Subs.

What you'll learn in this episode:

• The evolution of Cousins Subs' loyalty program
• Key considerations for choosing a loyalty program provider
• Effective strategies for launching and promoting a loyalty program
• The importance of segmentation and personalized marketing
• How to leverage customer data to drive engagement and sales

In this episode, we interview Victoria Sakal, Head of Growth at Wonder. Victoria shares her insights on the balance between AI and human creativity in content marketing.

What you'll learn in this episode:

• How to strategically integrate AI into your content workflow
• The importance of human touch in content creation
• Real-life examples of AI augmenting marketing efforts
• Tips for future-proofing your career in the age of AI
• The potential future impact of AI on marketing tasks

In this episode we interview Lindsey Tague, a seasoned fractional content marketing consultant and digital nomad.

What you'll learn in this episode:

• The importance of building a personal brand in today's market.
• How to discover and develop your unique personal brand.
• Strategies for leveraging your personal journey to attract desired clients and roles.
• Overcoming the fear of public speaking and gaining confidence online.
• Practical steps for sharing valuable and authentic content consistently.

In this episode, we interview Jared Eborn, a seasoned journalist and digital marketer at HOJ Innovations.

What you'll learn in this episode:

• How to effectively incorporate AI into your content strategy.
• The importance of maintaining an authentic voice in AI-generated content.
• Tips for creating effective content outlines with AI assistance.
• Balancing AI usage with personal input for genuine engagement.
• Overcoming writer’s block with AI tools.

In this episode we interview Alan Magee, Vice President of Marketing for Empire Portfolio Group.

What you'll learn in this episode:

• The resurgence of branding in the marketing landscape
• Differences between performance marketing and brand-focused strategies
• Tactical approaches to understanding the consumer journey
• Effective ways to communicate change within an organization
• Methods for empathizing with consumers even if you're not one of them

In this episode, we interview Amanda Groves, a marketing expert with nearly 15 years of experience in high tech growth startups.

What you’ll learn in this episode:

• The concept of micro funnels and how they differ from traditional funnels.
• Practical steps to implement micro funnels in your marketing strategy.
• Techniques for prioritizing and optimizing specific micro funnels.
• How to use content effectively to drive outcomes in micro funnels.
• The role of personas and segmentation in micro funnel strategies.

In this episode, we interview Sharon Bournes, Vice President of Marketing and Customer Engagement.

What you’ll learn in this episode:

• The concept of surround sound marketing and its advantages
• How to create an immersive marketing experience
• Strategies for engaging multiple senses in marketing campaigns
• Examples of successful surround sound marketing implementations
• Tips for developing emotional connections with customers

In this episode, we interview Noressa Kennedy Hinkler, an experienced marketer with a background spanning nonprofit agencies, national brands, and award-winning teams.

What you’ll learn in this episode:

• The difference between transactional and relationship-based content.
• How to create engaging content that builds lasting relationships with your audience.
• Examples of powerful marketing campaigns that drive both engagement and transactions.
• Strategies for sourcing ideas and engaging with your target audience.
• Balancing the creative and analytical aspects of marketing.

In this episode, we interview Tyler Heaps, the head of marketing for Rain Retail Software.

What you’ll learn in this episode:

• Strategies for hosting successful virtual events
• Tactics for pre-marketing and driving attendance
• Effective use of software and tools for virtual events
• Tips for repurposing content from virtual events
• Best practices for live versus pre-recorded content

In this episode, we interview Andrew Parker, a marketing veteran with 25 years of experience and current leader at Leadership Circle.

What you’ll learn in this episode:

• The methodology behind content scoring and segmentation
• How to leverage email marketing for precise audience targeting
• Effective strategies for aligning email content with blog content
• Techniques for measuring and ranking audience interest levels

In this episode, we interview Erin Del Ponte, SVP of Marketing at Swanson Health.

What you’ll learn in this episode:

• Strategies for effective testing and learning.
• The role of leadership in supporting a test-and-learn environment.
• How to manage segmentation across multiple generations.

In this episode we interview Tina Donati, founder and CEO of Content Curve.

What you’ll learn in this episode:

• Key strategies for setting up successful freelancer-client relationships.
• The importance of clear communication and setting expectations.
• How to tie freelance work to business results.
• Effective ways to track and measure marketing performance.

In this episode we interview Jay Cooke, a seasoned content marketer with over 20 years of experience in the field.

What you’ll learn in this episode:

• The essence of pillar content and its significance.
• Strategies to create and repurpose pillar content.
• How to efficiently use resources with pillar content.
• The role of brand voice and storytelling in differentiating your content.
• Engaging your audience with content in the age of AI.

In this episode we interview John Krochune, VP of Owned Media at ampagency.com.

What you’ll learn in this episode:

• How to define your target audience and understand their pain points
• The importance of aligning content with business goals
• Effective content distribution strategies across various platforms
• Utilizing analytics to measure content performance and adjust strategies

In this episode, we interview Shannon Harper, a seasoned marketer and fractional CMO at ourcmo.co.

What you’ll learn in this episode:

• Effective strategies for initiating and growing partner marketing relationships.
• Examples of successful partnerships and how they increased revenue.
• Tips on leveraging tools like Partner Stack for segmenting and managing partnerships.
• How to create valuable content that benefits both partners in the relationship.
• The role of webinars, LinkedIn groups, and customized marketing materials in partnership success.

In this episode, we interview Reed Gusmus, the Chief Marketing Officer at Profisee, a company specializing in master data management software.

What you’ll learn in this episode:

• The strategic role of gating content in B2B marketing.
• How to determine which content should be gated.
• The impact of gated content on perceived value.
• Effective use of data enrichment with gated content.
• Real-life examples of successful gated content strategies.