In this episode, I sit down with the inspiring Bernadine, who shares her remarkable story of resilience, reinvention, and the power of knowing your “why.”

Connect on Instagram: https://www.instagram.com/your_motivationalcoach

After moving from South Africa to the U.S. with just $200, Bernadine and her husband had a choice: rebuild from scratch or let adversity win. They chose to thrive.

We dive into:

• The importance of defining your 'why' in business and life
• How Bernadine launched multiple ventures, including a gratitude journal and a coaching business
• Strategies to overcome self-doubt, fear, and uncertainty when pursuing your goals
• Why gratitude is essential for success and growth

Whether you're an entrepreneur, business leader, or someone navigating a major life change, this episode is packed with motivation, actionable advice, and real-world strategies to help you turn obstacles into opportunities.

Tune in to hear how Bernadine transformed adversity into opportunity and learn how you can do the same.

Host: Shaun Whynacht

Guest: Marcel Petitpas, CEO of Parakeeto

In this episode of the podcast, Shaun Whynacht sits down with Marcel Petitpas to dive deep into one of the most challenging aspects for agencies: pricing and profitability. They discuss various pricing models, how to structure them, and the importance of aligning pricing with the value delivered to clients.

Episode Highlights:

• Introduction to Pricing & Profitability: Shaun and Marcel introduce the topic, emphasizing the importance of structuring pricing models to build a profitable agency that serves its clients effectively.
• Marcel’s Background: Marcel shares his journey from running a virtual real estate tour agency to becoming an expert in agency profitability, highlighting his experiences and lessons learned along the way.
• Different Pricing Models: Marcel outlines four main categories of pricing models for agencies:

1. Time and Materials Billing: Selling hours, days, weeks, or months.
2. Abstracted Versions of Time-Based Billing: Broader time horizons or larger buckets of team rates.
3. Flat Rate Pricing: Fixed costs for specific deliverables.
4. Value-Based Pricing: Pricing based on the value or performance outcomes delivered to clients.

• Utility of Time and Materials Billing: Marcel explains situations where time and materials billing is beneficial, especially for high-risk or undefined scope projects.
• Indicators for Changing Pricing Models: Signs that an agency might need to adjust its pricing model, such as consistently going over budget or the methodology used conflicting with the pricing structure.
• SaaS-Based Service Agencies: Insights on how agencies offering SaaS products should approach pricing, including the importance of considering pass-through costs and understanding agency gross income.
• Future Trends in Agency Pricing: Marcel shares his observations on the increasing complexity of pricing models in smaller firms and the importance of internal specialization for future agency success.
• About Parakeeto: Marcel discusses his company, Parakeeto, which provides software and services to help agencies measure and improve profitability through actionable insights based on operations data.

Resources Mentioned:

• Parakeeto Website
• On Pricing Models: https://parakeeto.com/blog/how-to-identify-the-right-pricing-strategy-for-your-produc-with-marcel-petitpas-episode-68/ 
• Toolkit: http://parakeeto.com/toolkit?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Content+Amplification+Podcast 
• For solopreneurs who want to scale a team: https://www.youtube.com/watch?v=RXaNXMzcPoY&ab_channel=SolopreneurCoach-MikeMoll 
• 
  

Connect with Marcel Petitpas:

• LinkedIn
• Twitter

Final Thoughts: Marcel leaves listeners with the encouragement to explore different pricing models and find the one that aligns best with their agency’s strengths and the value they deliver to clients.

How to Work with Parakeeto: If you’re interested in working with Parakeeto or learning more about their services, visit their website or check out their free agency profitability toolkit.

Closing: Shaun thanks Marcel for sharing his valuable insights and expertise on agency pricing and profitability, wrapping up the episode with a note of appreciation for his time and knowledge.

Tune in to this episode to gain a comprehensive understanding of how to structure your agency’s pricing model to ensure profitability and sustainable growth.

In this enlightening episode of The Content Amplification Podcast, host Shaun Whynacht sits down with Yoran, the visionary founder behind a groundbreaking affiliate management platform tailored for B2B SaaS companies. If you've ever pondered the real benefits of affiliate marketing, how to leverage it to grow your business, or even the nuts and bolts of what affiliate marketing entails, this conversation is a goldmine of insights.

Yoran demystifies the concept of affiliate marketing, illustrating how it serves as a partnership that drives traffic and, ultimately, paying clients to your business. With a focus on SaaS and B2B, he explains the unique advantages of recurring subscription models and higher ticket prices in affiliate marketing.

The journey to founding his company is as fascinating as it is inspiring. Frustrated by the limitations and challenges of existing affiliate networks, Yorin embarked on creating a solution that prioritizes trust, transparency, and efficiency. He shares the hurdles of bootstrapping a SaaS company, the strategic moves that propelled his platform forward, and the importance of having a solid foundation before diving into affiliate marketing.

For SaaS companies curious about starting their affiliate program and individuals considering the affiliate path, Yorin offers invaluable advice. He emphasizes the importance of understanding your product and market first and shares tips on building a successful affiliate program and becoming an effective affiliate.

Discover how Yoran's platform is revolutionizing the affiliate marketing landscape for B2B SaaS companies and affiliates alike, making it more transparent, trustworthy, and profitable. Whether you're a SaaS entrepreneur, a marketing professional, or someone interested in the affiliate marketing world, this episode is packed with actionable insights and stories that will inspire and inform.

About Joran

Joran Hofman founded Reditus, an affiliate management platform for B2B SaaS companies. He has been growing the company entirely bootstrapped and with a straightforward value-led approach. Before starting Reditus, he was an affiliate marketer and saw an apparent problem in the market. Hence, he started Reditus.
We will be diving into bootstrapping a SaaS and how a value-led approach can help you grow your business long-term.

What is the biggest challenge Joran is trying to help people overcome right now?

How to leverage someone else its network to grow your own SaaS. I also run my own podcast (https://www.getreditus.com/saas-podcast/) where I leverage other peoples network as well, to become a thought leader & grow my own business.
Affiliate marketing does this as well, how can you use the audience of someone else to generate paid clients for your software. See our marketplace with SaaS companies here: https://app.getreditus.com/marketplace

Follow Up, Follow Up, Follow Up. These are essentially the 3 steps to success in growing your business.

In this episode, we talk about how you should focus on follow up with your clients and prospects.

https://www.bluecowmarketing.ca/automate/

Do you feel disorganized in your business, in your marketing. Can't find out where you are at with your projects?

This disorganization is killing your productivity and your bottom line.

Are you struggling with what to invest in your marketing. How much money should you spend? What's the time commitment?

These are all very much great questions that are answered in this episode.

We see it all too often, business owners are ignoring their social media. Not putting enough attention into it because they don't think it has value or will give them a return.

This is a BIG MISTAKE. You NEED to have a social presence.

Book Your Social Consult Here: https://keap.app/booking/jodyreid/social-media-onboarding

Simply put, a sales process is a series of repeatable task used to move a prospect from a lead to a customer.

We had a great discussion about how you can develop your own sales process and what to include.

More great articles here: https://www.bluecowmarketing.ca/learn/

Scaling your small business doesn't have to be hard, it just needs to be smart.

In this episode, Jody and Shaun speak about the important factors that play into scaling your business.

We all know those difficult clients that we've had in our business. This episode is about the lessons we have learned to make working with clients "less difficult".

Failure is a part of life, business, and the world. In order to have success, there needs to be a failure. Otherwise, what is success but not the opposite of failure?

This episode Jody & Shaun dive into how failure can shape the what you do in your business.

Allan Miles is a serial entrepreneur 5,6 & 7 fig business builder, Dad to 5 incredible children. Organic marketing, sales and process lover. Committed to helping 20,000 entrepreneurs grow, stabilize and scale their online businesses this year.

Learn more at: https://Allanmiles.com

Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children.

https://beyondbook.co/

Hey everyone, Shaun here from The Content Amplification Podcast. In today's special episode, which also happens to be on my birthday, I'm taking a slight detour from our usual content and marketing discussions. Instead, I'm diving into some personal reflections and lessons learned over the past year, both in life and in business, that I believe could be valuable for you, my listeners.

Firstly, I talked about the rapid changes in the business world and how it's perfectly normal to feel a loss of control. With advancements in technology and shifts in human behavior, especially post-COVID, it's crucial to focus on what we can control. In my business, we're honing in on three key areas: what we can control, what we do well, and what brings us the most satisfaction and value for our clients.

Next, I emphasized the importance of standing out to your customers. In a world full of similar services and products, the key differentiator is how you make your customers feel. From the first interaction on your website to the ongoing communication, it's vital to ensure your messaging is unique and resonates with your audience. Remember, over-communication is rarely a problem in a commodity-driven market.

I also stressed the significance of having robust internal systems and processes. These systems should consistently deliver a great experience to your customers. However, it's equally important to get your team's buy-in for these processes. If a team member isn't on board, tough decisions might be necessary for the greater good of the business.

Shifting gears to personal insights, I shared the importance of disconnecting from work. This past holiday season, I took a complete break for the first time in over 20 years, and the benefits were immense. It's crucial for entrepreneurs and business owners to find time to disconnect and be present with their loved ones.

Finding your joy zone is another critical aspect. Identify what you truly love doing and make time for it. This could be a hobby, spending time with family, or just exploring new places. It's all about balancing work and personal life.

Lastly, nurturing relationships is key. Whether it's with family, friends, or colleagues, maintaining strong relationships is vital for personal growth and happiness. It's easy to get caught up in work, but remember, those who care about you are just as important.

As I celebrate my birthday, I want to express my gratitude for

all of you who tune into this podcast. It's been a journey filled with growth and evolution, and I'm thrilled to share these insights with you. Whether you're here for business advice or life lessons, I hope this episode provides you with some valuable takeaways.

So, as we navigate the complexities of business and life, let's remember to focus on what we can control, make our customers feel valued, implement effective systems, disconnect when needed, find our joy, and nurture our relationships. These are the lessons that have shaped my past year, and I hope they resonate with you too.

Thank you for joining me on this special episode of The Content Amplification Podcast. Here's to making today, and every day, truly amazing. Cheers!

There are many tasks you're doing in your business each and every day, week and month that can be automated.

Once automated you will gain back that time to focus on more revenue-generating activities.

Want to talk about getting automation to work for your business?

Go to: https://www.bluecowmarketing.ca/automate

We had a last minute reschedule of our guest for today's episode, so Jody decided, why not interview the host of the show.

We flipped roles and Shaun was the guest as Jody asked all the questions.

We talked about the Blue Cow Marketing Journey and what challenges Shaun had to overcome in business over the last 40 years.

(There was also a bald joke in there too - Thanks Jody)

In this episode, we speak about your vibe online, your reputation, and how to manage this reputation.

About our Guest:

Tracy Lamourie,a high profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well-known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses. Tracy is passionate about amplifying important messages and being a voice for those who most need one. Recognized by media around the world for her 20-year campaign tht ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, she is the winner of the FIRST PLACE PLATINUM award Hamilton Spectator ReadersChoice for PR 2018, Diamond 2019.A frequent guest on TV, radio and high profile podcasts around the world on topics of leadership, empowerment, and entrepreneurship as well as all aspects of media and public relations.

Learn more at lamouriemedia.com

In this episode, we explore the benefits of using Youtube in your marketing strategy and how it can really help you explore your potential.

We talk about how to get started, what obstacles you're putting in your own way that are preventing you from getting started and growing confidence.

We spoke about InVideo for editing your videos. Check them out at https://bluecow.link/inVideo

With the 3rd wave of the coronavirus hitting many parts of the world, even in our own back yard. Business owners are yet again feeling the impact of it. We wanted to talk about how to overcome challenges with technology and social media in your business.

David Pérez a Podcast Producer and the host of the Audience Coach podcast, A show that helps coaches and entrepreneurs in the health and wellness industry create audiences for their businesses.

David also works with health and wellness coaches so they can spread messages of improvement, positivity and growth through podcasting. David and his team have accompanied podcasters through the production and release of over a thousand episodes.

David currently lives in Colombia, in a city where summer lasts all year round. He’s the dad of two kids and considers himself a lifelong learner.

https://audiencecoach.com/resources/

Once Haylee found out becoming an astronaut involves a LOT of math... that's when she decided to move her love of curiosity & creativity in a different direction and found some missing links along the way...

She found that too many mission-driven entrepreneurs feel frantic, unfocused, stuck, and find it hard to push through new hurdles in their life/business. They often aren't performing at their highest potential and struggle to reach & connect with their ideal community.

That's where her unique set of gifts come in.

Thinking big, solving problems, and getting creatively efficient has been Haylee's specialty since she was a kid, finding new ways to sneak candy at night, being the go-to, "help me", friend, while constantly in the pursuit of happiness...

While growing up, taking on, and beating, Aplastic Anemia (a life-threatening autoimmune disease), she had the chance to experience life in a new light.

The whole experience itself taught her to never settle for less & to live life as if there’s no tomorrow…

So she sought out to follow her passion & use her unique gifts to help other mission-driven, talented bad*sses become the highest version of themselves so they can create more impact & innovation in the world.

She turns entrepreneurs into out-of-the-box thinkers, high-performers, and adaptive players in this game we call life…

So they can reach more of the right people & increase their income in the process.

Learn more at: https://www.hkalaniconsulting.com/

Johnson Emmanuel is the founder of one of the fastest-growing digital marketing agency Havanzer, with clients from around the world.

A company he took from a "one-man squad" to 50 person company.

Africa.com refers to him as the "#1 marketing magician", and his clients ( & industry leaders) refer to him as the ‘marketing genius’.

He is considered the #1 authority when it comes to engineering wildly profitable campaigns, strategies, and systems that attract affluent clients consistently.

Johnson is the marketing expert other well-known marketing experts come to when they need help with their own marketing.

His marketing strategies, systems & campaign generate well over a 100million dollars in revenue, yearly. for his clients, globally.

He is the author of the best-selling book, DEEP POCKET CLIENTS, and has been featured on countless top-ranked, top-rated business & marketing shows, around the world.

Johnson is not a marketer who talks marketing, he is actually a marketer who does marketing.

Find Johnson at https://havanzer.com

In business you make a lot of decisions, some of them turn out well and some do not. What is it about that Gut Feeling you may have had when you made a decision that didn't turn out positively. This is your intuition.

Sunil Godse is an expert in this topic and is here on the show to help us understand how to trust the signals that will allow us to make the right decisions.

Here is a link to his website: https://www.intuitionology.com/

On this episode, I'm joined with Carmine Mastropierro, a professional copywriter from Toronto Ontario. Carmine has written for Neil Patel, GQ, Forbes, and many more.

We speak about what makes great copy, what you should look for when hiring a copywriter and also some tips along the way.

Carmine can be found at www.carminemastropierro.com

In this episode, I sit down with Amy Ritell from Intwinely.com to explore the intricate relationship between customer experience and business operations. We delve into the importance of improving every micro step of the customer journey, how to identify disconnects within your organization, and why it's crucial to empower employees to enhance the overall customer experience. Amy shares her insights on trends in customer experience, the role of technology like AI, and real success stories that highlight the value of investing in CX. If you're looking to boost your ROI and bottom line by optimizing your customer experience, this episode is a must-listen.

Former Elite athlete with a high “play” factor - yup - I will play any sport.... Reinvented three times.... from practicing and teaching Podiatric medicine to high school PE teacher/coach to Health and Wellness Entrepreneur.

Tina has taken her passion for being active and her willingness to not slow down and flip it into a business idea.

https://www.instagram.com/tinamargaris/

He is an OmniContent creator, and the host of the Polymath PolyCast. Where he interviews multidisciplinary people.

https://polyinnovator.space www.pod.co/polycast

Brenden is the founder of MasterTalk, a YouTube channel he started to help the world master the art of public speaking and communication. He coaches purpose driven entrepreneurs on how to master their message and share their ideas with the world.

Gabe is a real estate investor and two time podcast host at The Real Estate Investing Club and Pursuing Greatness podcasts.

Located in Seattle he shares with us today lessons learned in marketing to get to where his is right now.

Free Offer: Grab an eBook and free Real Estate Investing Bundle at https://www.therealestateinvestingclub.com/real-estate-wealth-book

Who ever said you can't teach an old dog new tricks has never met my client.

This episode I'm going to share a story with you about a 60+ year old client of mine who took on the challenge of marketing herself with online video.

Over the last several months I've seen huge transformation in quality and confidence just by following the small incremental steps I speak about in this show.

There are. variety of mistakes we see business owners making over and over that they are not aware of and they have a negative impact on their business.

In this episode, we talk about those in detail.

To learn more about automating your business go to https://www.bluecowmarketing.ca/automate

When we get busy in our lives and our business we tend to let the things that make the biggest impact to our development slip.

We don't focus on learning new things every month to expand our minds, to gain new skills or to grow our business.

This is something I started to do and have decided to go back to focusing on.

What are you doing to better yourself?

When I learned how to say NO to the things I didn't feel excited about in business or the demands I was receiving from potential clients, I was then able to gain the FREEDOM I wanted out of being an entrepreneur.

There are many things that are coming out of the Covid Crisis this year, one of them is the comfort and convenience that people are feeling with online ordering.

This is a huge opportunity for you to look at your business differently and reinvent how you operate online.

While your homepage is essential and great, it's not always the first impression people have of your website.

What about all the other doors they can come through.

In this episode we explore those and how you should take a look at the first impression you're making.

Key Points Discussed:

1. Early Start of Black Friday Sales: The episode begins with an observation on how Black Friday sales now start early, expanding beyond a single day to encompass an entire week or more.
2. Psychology of Black Friday: The host delves into the psychological aspects of Black Friday, highlighting how deep discounts create a sense of scarcity and urgency. This is exemplified by limited-quantity offers, which are a common tactic used by retailers.
3. Loss Leaders and Consumer Behavior: The discussion moves to the concept of loss leaders used by large retailers, where high discounts on popular items are used to draw customers in, hoping they purchase other full-priced items.
4. Consumer Frenzy and Safety Concerns: The podcast touches on the extreme consumer behavior often seen during Black Friday sales, including dangerous situations like stampedes.
5. Challenges for Small Businesses: The host challenges small business owners to reconsider jumping on the Black Friday bandwagon, especially given the difficulty of competing with large retailers on price.
6. Bandwagon Effect and FOMO: The episode discusses the bandwagon effect and the fear of missing out (FOMO), which are powerful drivers of consumer behavior during sales like Black Friday.
7. Perceived Value and Pricing Strategies: The host talks about the concept of perceived value in pricing and how it can be used effectively in sales strategies.
8. Financial Impact on Small Businesses: There's a focus on the financial implications for small businesses participating in Black Friday, emphasizing the need to balance attractive discounts with maintaining healthy profit margins.
9. Differentiation Strategies: The podcast suggests alternative strategies for small businesses, like community engagement, personalized services, and value-added offerings instead of deep discounts.
10. Post-Black Friday Strategies: The importance of strategies for the period after Black Friday is highlighted, including follow-up marketing and leveraging consumer data to prepare for the rest of the holiday season.
11. Inventory and Supply Chain Management: The host advises careful consideration of inventory and supply chain management, especially in light of potential high demand during the sale period.
12. Leveraging Consumer Attention: The episode concludes with advice on leveraging the heightened consumer attention during Black Friday, even if a business chooses not to offer significant discounts. This includes effective email marketing and strategic product offerings.

Conclusion: The podcast emphasizes that while Black Friday is a significant retail event, small businesses don't necessarily have to conform to the standard practices of deep discounting to capitalize on this period. Instead, they can employ alternative strategies that align better with their business model and customer base.

One of the shortcomings of running facebook ads without fully understanding the metrics is that you can't make informed decisions if you don't know what you're looking at, or don't know where to find that information.

The Covid Crisis is causing alot of professionals to rethink how they meet with their clients.

In this episode I want to talk about how that is and what you can do about it.

Society has been conditioned to consume content by scrolling (not clicking) and there are so many website out there that are not making that connection. 

You're missing out,

Stop driving cold traffic right to your offer and expecting conversions, it's not going to happen.

In this episode, I share a strategy to get better and more reliable offer conversion just by adding a few front layers to your content.

If you're always trying to up your game and provide the most you can for clients, outdoing the previous client experience that's great. However, it needs to be consistent.

Consistently trumps anything one off exceptional.

The human brain has a part that becomes activated when it sees something externally that it considers a part of survival or reproduction.

Positioning your products this way can cause your prospects to become more alert to you and help you make more sales.

There are a lot of different microphones you could use when starting out, but not all of them are good for your application.

In this episode, I'll give you a run down on what to think about when getting started.

You need Youtube in your business life. The power it can bring to your content strategy is unreal and when you take these tips into consideration you will have a great lead generation tool.

Going into a call with a prospect with the mindset that you need them in order to survive that month is a bad thing to do.

You need to approach your calls differently in order to success. 

This episode I teach you about this important concept shift.

There are 12 stages to intimacy and the way you work with leads to prospect to clients have a very close connection to these 12 stages. 

https://www.noblechoices.org/12-stages-of-intimacy/

Resignation and Evolution: A New Direction in Business

In this episode of the content amplification podcast, the host shares his recent experience of resigning from a long-term client position as a marketing automation specialist. He discusses the importance of change, growth and alignment in any entrepreneurial journey and encourages listening to your internal compass when making significant decisions. The host also provides valuable insights into the efficacy of taking a perceived step back in business, drawing an analogy with a slingshot aiming to project forward. The host, finally, encourages listeners to identify if there's anything in their business or professional life holding them back and to consider whether a resignation is necessary for future growth.

00:00 Introduction and Personal Experience

00:58 Recognizing the Need for Change

01:16 Balancing Financial Stability and Personal Growth

02:03 The Decision to Resign and Its Implications

04:10 The Benefits of Letting Go

05:31 Visualizing the Process of Change

07:07 The Importance of Alignment in Business

07:59 Closing Thoughts and Encouragement

You may have never used a content calendar before in your business? However you've committed to created new and more engaging content with your audience. So I want you to think more strategic and intentional about your content. That means what and when you will release it.

The shift in email marketing is real and what you need to focus on to grow your professional business needs to change in order to better leverage email.

It's a secondary (would you like sprinkles on that ice cream) method of communication.

I explain all that in this episode.

There are many different types of content to leverage in your professional business, but what are they?

This episode I walk you through what I would consider to be the top content modalities you can use.