2025 predictions — graded AI-powered knowledge
Bob's 2025 prediction: AI would dramatically improve knowledge in contact centers.
Result: Early but mostly wrong.
The technology moved, but the data did not. Knowledge bases were too fragmented, too dirty, and too poorly governed for AI to meaningfully improve frontline work. The industry instead spent another year chasing bots, automation, and surface-level "AI assistants."
Grade: C+
The failure was not AI. It was the state of enterprise knowledge.
Remote work reversal
Bob's 2025 prediction: Work-from-home would shrink and revert toward pre-COVID norms.
Result: Correct.
Remote and hybrid work has fallen to within five percentage points of pre-COVID levels. Companies quietly reversed course not because it helped customers or employees, but because leadership never learned how to manage distributed teams.
Hybrid was the worst of both worlds: frontline leaders juggling physical rooms, video calls, and dashboards without the training or structure to do any of it well.
Grade: A
Why remote work collapsed
The reversal was not ideological. It was operational.
Executives defaulted back to what felt controllable: physical presence. Organizations refused to do the hard work of re-engineering leadership, coaching, quality management, and accountability for a distributed workforce. They solved a people problem with proximity.
Amas' prediction for 2026
Voice comes back.
Digital channels absorbed most of the AI hype: chat, bots, messaging, and self-service. But customers never stopped calling. Voice is where frustration spikes, where trust is tested, and where automation breaks down.
Amas' call: 2026 will be the year voice reasserts itself as the center of the customer relationship — and the CCaaS market will look radically different by 2027 because of it.
Bob's prediction for 2026
What the industry is claiming
Amas' 2026 wish
Bob's 2026 wish
Core takeaway