Explorez tous les épisodes du podcast Consumer Behavior: Why We Buy Stuff
| Titre | Date | Durée | |
|---|---|---|---|
| E13 Evaluation Criteria | 24 juin 2020 | 00:04:52 | |
What's most important when making a decision as a consumer? Alex discusses a break down. | |||
| E12 Killer Trycicles | 24 juin 2020 | 00:05:48 | |
“Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they? | |||
| E11 Extended Pre-Purchase Search | 18 juin 2020 | 00:05:43 | |
Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?" | |||
| E10 Problem Recognition | 18 juin 2020 | 00:05:13 | |
Alex discusses the science of problem recognition in marketing strategy. | |||
| E09 VALS System | 09 juin 2020 | 00:04:46 | |
Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here. | |||
| E08 Emotional Appeal | 07 juin 2020 | 00:05:43 | |
Alex discusses the role of emotional appeal in marketing strategy. | |||
| E07 Stimulus Factors | 04 juin 2020 | 00:05:40 | |
Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. . | |||
| E06 Opinion Leaders | 04 juin 2020 | 00:05:43 | |
Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real! | |||
| Non-Euro Ethnic/Nationality Ads | 28 mai 2020 | 00:05:10 | |
Alex discusses the science behind marketing to subcultures: RIP Ebony and Jet | |||
| Household Life Cycle | 28 mai 2020 | 00:06:08 | |
Alex discusses interviews with two segments of the household life cycle. | |||
| E03 Nonverbal Factors | 20 mai 2020 | 00:05:41 | |
Alex Discusses the role that nonverbal communication factors play in marketing certain products. | |||
| E02 Cultural Influences | 20 mai 2020 | 00:06:30 | |
Alex shares insight from 2 interviews. One with a house wife, and another with a career-woman. Purchase behaviors are examined. | |||
| E01 Purchasing Decisions | 16 mai 2020 | 00:08:13 | |
Alex discusses two recent purchases and the motives behind those purchases. | |||