Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades – Détails, épisodes et analyse
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Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades
Craig Wilkinson: Trades and Construction - Tradesman - Trades Freedom Club
Fréquence : 1 épisode/7j. Total Éps: 117

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92. Goal Setting: How To Set Goals And Achieve Them All In Less Than 12 Months
mardi 2 décembre 2025 • Durée 01:02:06
If you're ready to achieve 10 years of growth in the next 12 months, this episode gives you the blueprint.
Set these 9 SMART goals in your business and life and you’ll achieve more in 2026 than you have in the last 10 years.
This is the exact goal-setting strategy I use that predictably grows my businesses year after year, increases profit, and finances my family’s lifestyle.
Most trades and construction business owners don’t hit their goals because they’re not setting them properly… or they’re not setting them at all.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
1. Master the 9 life goals that create a Profitable Business and an extraordinary life
2. Learn how to hit all 9 goals in Under 12 Months using the S.M.A.R.T method
3. Get the Exact 6-Step Formula for S.M.A.R.T-testing any goal with precision
4. Discover how to visualise, manifest, and bring your Goals Into Reality
5. How to create your vision board to Engage Your Subconscious Mind
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
WHO WE HELP AND SUPPORT
At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
91: How Quitting Alcohol Transformed My Life, Health, Mindset And Business Growth
mardi 25 novembre 2025 • Durée 01:10:13
Three years ago, I decided to stop drinking alcohol completely, and how that one decision transformed every part of my life and business.
Now before you think this is some lecture… it’s not.
I used to love drinking.
Pints with the lads.
Beers at the match.
Social nights out
Stag do’s
Partying
It was part of who I was.
But behind the fun… were the parts nobody sees:
The two-day hangovers
The anxiety
The negative thoughts
The guilt
The lack of focus
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
- The “normal” drinking lifestyle I was living that was killing me slowly
- The hidden consequences alcohol had on my body, mind and health
- The exact moment I decided to stop and what I did next
- The 5 things that made quitting easier than I ever expected
- The unbelievable transformation I’ve experienced over the last 3 years
If you’ve ever woken up with a hangover and said “Never Again” you need to listen to this EPISODE NOW
You don’t realise how much alcohol takes from you, until you remove it.
Download: “I Am Sober App” and track your progress and wins Apple or Android
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
WHO WE HELP AND SUPPORT
At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
82. 4 Powerful Lessons Learnt From The Rise Of The Trades Summit: Every Tradesmen Needs to Know
mardi 23 septembre 2025 • Durée 01:23:08
In this episode, I break down the exact four lessons we shared at the Rise of The Trades Summit last Friday in Sheffield.
Without implementing these 4 strategies into your trades business, you will struggle to grow it.
Whether you attended or missed it, this episode gives you the knowledge, strategies, and accountability to take action now and get immediate results.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Lesson 1: Uncover why your business is controlling you and what to do about it
Lesson 2: Why networking will open doors of opportunity that are normally locked
Lesson 3: Learn how Mark Marshall (4.1M followers) creates viral videos
Lesson 4: Why missing “accountability” in your business is having a negative effect
Bonus: Discover how to get the recording of the Summit and speaker sessions
Listen now to find out what was shared at our Rise of The Trades Summit
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
Errol McKellar Foundation: Get your PSA blood test kit
WHO WE HELP AND SUPPORT
At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
81. How Saying "NO" Will Save 15 Hours A Week, Increase Profits & Reduce Daily Stress
mardi 16 septembre 2025 • Durée 01:39:05
Why is it that so many trades business owners can not seem to bring themselves to saying the word “NO”
You don’t have enough time in the week to keep saying “YES” to everything.
I get that we want to keep our customers happy, avoid conflict with the team, and stay in everyone’s good books. But here’s the truth: every time you dodge saying “NO” you pile on more pressure.
You take on jobs you shouldn’t agree to, deadlines you can’t meet, end up baby sitting your team and your customers controlling you and your time.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
1. Uncover the deadly time mistakes killing your business and burning you out
2. Discover how to deposit more time into your time bank and protect your 168 hours
3. How to stop your customers and team stealing your valuable time
4. Learn the top 10 killer tasks that are robbing your time and giving you stress
5. How to use a default diary to protect your time, get organised and more productive
Listen now and get your valuable time back
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
WHO WE HELP AND SUPPORT
At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
80: 8 Mindset Shifts Every Tradesman Needs To Grow A Construction Business
mardi 9 septembre 2025 • Durée 01:38:09
Every tradesmen knows the graft.
You're stuck working longer and harder hours, but never really moving forward.
You're still firefighting every day, spinning plates, moaning about your customers, complaining about babysitting your team, or scared of raising your prices.
Maybe you feel trapped on the tools, convinced that no one can do the job as well as you. So you're doing everything yourself and burning out.
Listen, the harsh truth is this…
It's more likely that you're holding your own business back without even realising it. You are the bottleneck, you are the obstacle, and you are the hurdle in your own business.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
1. Discover the ownership mindset that stops blame and fuels growth
2. Learn to build a long-term vision instead of firefighting daily
3. Master the abundance shift to attract better, higher-paying customers
4. Drop the lone wolf mindset and instead invest into a pack of wolves
5. Why comfort zones are killing your growth. Unleash your growth zone
Listen to this powerful episode now. It could be the shift and change you need.
Rise of The Trades Summit Tickets: Grab your ticket here
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
WHO WE HELP AND SUPPORT
At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
79: How To Become a Better Leader and Boss To Grow Your Trades or Construction Business
mardi 2 septembre 2025 • Durée 01:35:14
If you’re frustrated with jobs going over budget, staff cutting corners, apprentices not listening, or customers constantly chasing you, it’s not bad luck. It’s leadership.
Poor leadership creates chaos: good people leave, morale drops, mistakes pile up, and your reputation takes the hit.
You end up stuck in the same stressful cycle, firefighting instead of growing your business. The harsh truth? Your business will only grow to the level of your leadership.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
> Uncover 5 killer leadership mistakes that cause jobs to collapse, stall, and fail
> Discover the hidden mistakes draining profit, damaging morale, and reputation daily
> Steal proven strategies for motivating staff without endless stress or shouting
> Learn how communication clarity prevents delays, wasted labour, and costly errors
> How great bosses inspire loyalty, build strong teams, and unlock business growth
Rise of The Trades Summit Tickets: Grab your ticket here
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
WHO WE HELP AND SUPPORT
At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
78. Avoid Burnout In Your Construction Business: Increase Profits by Taking More Time Off
mardi 26 août 2025 • Durée 01:08:24
If you’re constantly exhausted, snapping at the family, and running on fumes, you’re not alone.
Most trades business owners think pushing harder is the answer.
But in reality, overwork kills profits, damages your health, and leaves you trapped in a business that can’t survive without you.
Sound familiar?
In this new episode, I share why time off isn’t a luxury, it’s essential for your headspace, profits and growth.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
1. Uncover the 5 deadly time mistakes killing your motivation and burning you out
2. Discover the 5 positive impacts taking time out has on you and your business
3. Steal our proven 5-step strategy to get your time, hobbies and life back
4. Learn how to get more organised, more productive with a Default Diary
5. The 5 areas of life and business I plan to achieve time and financial freedom
Rise of The Trades Summit Tickets: Secure Your Ticket
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
WHO WE HELP AND SUPPORT
At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
77. 7 Top Sales Tips To Win More Jobs: Become A Salesman, Not A Tradesman
mardi 19 août 2025 • Durée 01:54:09
Whether you like it or not, you are the salesperson in your business.
And chances are, you're losing work not because of price but because you're saying or doing the wrong things during your sales process.
When a customer says it’s “too expensive,” that’s usually a cover-up. The truth? You’ve missed something they were expecting, or rubbed them the wrong way.
In this episode, I’ll show you how to fix that and become the ultimate sales machine for your business, even if you hate selling.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
1. Discover the most powerful questions that build trust and win more jobs.
2. Mirror their body language to build instant connection and rapport fast.
3. Position them by hand holding and explain the next steps clearly to reduce doubt.
4. How to make follow-up calls and stop leaving money on the table.
5. Learn to close sales and handle common objections like price.
Listen now to 3x your conversion rate, win more work and make more profit.
Rise of The Trades Summit Tickets: Grab your ticket here
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
WHO WE HELP AND SUPPORT
At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
76. How I’d Start a Trades Business From Scratch And Make Money From Day One In 5 Steps
mardi 12 août 2025 • Durée 01:21:04
If I had to start a trades business today from scratch…
I’d build it to give me profitable leads on day one
Create me high net profits on day one
Protect my time from day one, so I don’t become that ultimate busy fool.
There are five areas of business I’d invest in immediately. Why?
Because I’m not building a business to trap myself inside it… I’m building one that gives me time and financial freedom from the start.
Even if you have an established business you could do this, if you know what the five areas are.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
1. How to create a 90 day action plan to build your business
2. Discover the exact numbers you need to make high net profits
3. Steal the 6 step marketing strategy to immediately generate leads
4. Learn how to systemise your business to protect your valuable time
5. Discover who needs to be your first hire (this will shock you)
Listen now and learn how to build your business rather than a prison cell.
Rise of The Trades Summit Tickets: Grab your ticket here
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
WHO WE HELP AND SUPPORT
At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
75. The 7 Step Hiring Method Every Trades Business Needs (Before You Hire The Wrong Person)
mardi 5 août 2025 • Durée 01:41:46
You hire someone hoping they’ll take the pressure off…
But weeks later, they’re showing up late, clocking off early, glued to their phone, and leaving your customers unimpressed.
Their work? Sloppy. Their attitude? Even worse.
And instead of saving you time and stress, they’ve added more of both.
You let them go… but now you’re back to square one again. Sound familiar?
If you’re fed up with hiring the wrong people and wasting time, money, and energy, this episode is going to change everything.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
1. How to avoid hiring lazy or unreliable tradespeople
2. 10 killer consequences of taking on the wrong person
3. The 7-step hiring method that actually works
4. How and where to find the best trades and admin staff
5. The 2 step interview process to hire the top people
Listen now to discover how I build my teams to help me make more profit and save me time.
Rise of The Trades Summit Tickets: Grab your ticket here
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
WHO WE HELP AND SUPPORT
At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.




