Knoxville to Knoxville! Comedian, actress, and author Leanne Morgan joins Shanna to talk about dreams that take the long way ‘round. Leanne shares how a jewelry-party side gig turned into living-room “comedy clubs,” why a traditional club grind didn’t fit while raising three kids, and the early-50s pivot that changed everything—investing in herself, going viral, and selling out a 150-city tour. She opens up about mom-guilt, saying no, setting boundaries with a 25-person team, and the tender stuff she misses about her “old life” (cooking at home, grocery runs, grandbabies). Plus: the joke she almost didn’t tell that became a breakout favorite, the best advice she ever got (“work clean”), and what she’d say to her younger self: you weren’t crazy—buckle up. Permission, perspective, and a reminder you’ve got time.

WILDFLOWER SHOWNOTES : shannaskidmore.com/leanne-morgan

📌 RESOURCES MENTIONED:

• Watch Leanne’s New Comedy Special “Unspeakable Things” on Netflix  released November 4, 2025 
• Grab a copy of Leanne’s book, What in the World?!  (or better yet, get the audible version!)

Summer hits different when you're running a business and chasing kiddos! Whether you're navigating limited childcare, shifting routines, or just craving a slower pace that won’t derail your goals — this solo episode offers a behind-the-scenes look at how I prep and plan for a peaceful (and profitable) summer that works for both my business and my family.

From the questions I ask to set our seasonal rhythm to how I’m structuring my work hours — and yes, what’s on our family’s summer bucket list — I’ll walk you through my step-by-step summer planning process. If you’ve ever wondered how to do “summer mode” as a business owner, this one’s for you!

WILDFLOWER SHOWNOTES : shannaskidmore.com/summer-plan-business-mom

📌 RESOURCES MENTIONED:

• Business Stats Tracker
• Monthly Business Budget Income & Expense Tracker
• Ep 127: What work-life balance really looks like as a mom and CEO
• The Essential Calendar Company. I bought the summer calendar along with this washi tape and these post-it notes to visually plan our summer and keep our bucket list top of mind. 
• Nancy Ray Podcast: The Summer Plan
• Kendra Adachi Podcast : The Summer Plan

Tarzan’s journey from the “make money online” hustle to building a business with heart is anything but conventional. 

After spending years in the affiliate marketing game and diving into the world of course creation, Tarzan learned firsthand the challenges of pricing, marketing, and creating a real impact – not just chasing dollars. Along the way, she found herself navigating the messy realities of launching products, the pressure of slick sales funnels, and the harsh truth that not every business model is sustainable or aligned with her values. 

Through it all, Tarzan discovered the power of building trust through email marketing and the importance of consent-based marketing, turning her business into something that actually feels good. 

This isn’t just a story about making it big—it’s about unlearning harmful marketing tactics, embracing authenticity, and finding success on your own terms. The Unseen Realities of Course Creation, Pricing, Marketing, and the Power of Email— it’s all in today’s show!

WILDFLOWER SHOWNOTES : shannaskidmore.com/tarzan-kay

📌 RESOURCES MENTIONED:

B-School by Marie Forleo

Email Marketing Courses

From living on food stamps to building a multi-six figure photography business all in just sixteen hours a week, Shay has perfected the art of working smarter not harder. She has spent the past sixteen years modeling what it truly means to build a business that supports the life you want instead of the all too common bending all of life to build the business you want. From designing your offer ladder to pricing to money management, Shay’s has so much wisdom to share for anyone looking to build a sustainable and profitable business aka all of us!  

WILDFLOWER SHOWNOTES : shannaskidmore.com/shay-cochrane

From being denied a job at Big Lots to having her work featured in Magnolia Journal, Kaitie Bryant embodies what it means to be a serial entrepreneur. Fueled by gumption and the belief that she could do anything, she unapologetically took the ideas in her head and went for them! While Fickle flops didn’t make it big on her watch, Kaitie’s unapologetic pursuit of joy, excitement, and curiosity has brought many of her ideas to life. Something she hopes to inspire in others, especially her own children, to use your gifts, interests, and curiosity to be a maker not just a consumer. 

If you’ve ever pursued an idea that didn’t pan out, unsure of your path, or found yourself easily bored looking for new ways to find excitement, today’s episode with Kaitie Bryant is a must listen!

WILDFLOWER SHOWNOTES : shannaskidmore.com/kaitie-bryant

After 10 years of owning her own branding agency, designing products and packaging for others— she took an old concept (magnetic alphabet letters), repackaged it and improved the design. Now this self-proclaimed “word nerd” is shifting an industry with an old idea turned new! 

I’m beyond excited to chat with Ashley Jankowski, founder of The Type Set Co, about the world of R&D, product development, manufacturing and all the good things that come with taking an idea from concept to store shelves. 

WILDFLOWER SHOWNOTES : shannaskidmore.com/ashley-jankowski

In a world that seems to scream, faster is better, bigger is better, more is better. It is so refreshing to hear a master craftsman talk about being motivated by getting better at his craft. Today we have the honor of hearing from one the world’s most celebrated photographers, Erich McVey. But you may be surprised that this master of his craft, started his photography career having never picked up a camera and at a job interview his mom signed him up for! 

Erich is a business owner I have looked up to for years and I am beyond thrilled he is sharing his business journey with us today! 

WILDFLOWER SHOWNOTES : shannaskidmore.com/erich-mcvey

Flexibility and Freedom.
Success without Sacrificing what matters most.
A business aligned with our life values.
Hustle without Burnout. 

While “Business on your own terms” may be thrown around a little too often these days, it’s why I’m so passionate about what I do every day. 

And today’s guest. Well, she’s modeled it for the past 18 years.

I was first introduced to Fiona Humberstone back in 2016 when I was approached about being featured in her book Brand Brilliance, a true honor. But it wasn’t until this conversation, that I got to see how incredibly wise, intentional, and brilliant she really is.

If you long to build a business on your own terms, truly, like not just on paper. This episode is a must listen!

WILDFLOWER SHOWNOTES : shannaskidmore.com/fiona-humberstone

Today is our final episode of 2022 and I wanted to end the year with something special. A little best of the best 2022 Podcast Recap. 

Twenty-five episodes! Yall! I am truly floored that we have been at this for five straight months. Almost half a year of weekly episodes. I’ve had the honor to interview 24 incredible entrepreneurs and friends, we are just getting started!

But before we count this thing down Ryan Seacrest style. I can not end the year without saying “thank you”. Whether this is the first episode you’ve tuned into, or you haven’t missed an episode yet… Thank you for pressing play each week.

To send off 2022 and celebrate the year we launched the podcast, I am passing out Consider the Wildflowers superlatives to five of my favorite episodes thus far.

And while picking a favorite episode was what I would imagine picking a favorite child to be like, impossible! These are five episodes that have been so impactful to me (in no particular order) and I want to make sure you didn’t miss them!

WILDFLOWER SHOWNOTES : shannaskidmore.com/top-five-podcasts-2022

So often we start a business out of passion or a desire to have more flexibility with our time—and money is a good and often necessary by-product of our hard and fun work. But seeing ourselves as a CEO, for many (myself included), wasn't a role I fully understood I was signing up for when I first registered for that LLC and launched my website. 

This year, after nearly a decade in business, I’m  recognizing my own limiting beliefs and working hard to step up to the plate as CEO. That’s why I was beyond thrilled to meet today's guest!

After building a successful business in the health and wellness industry, surpassing 7-figures of annual revenue and leading more than 10k people, Liz launched the Luminary leadership Company to help other entrepreneurs feel equipped to step into their roles as leaders.

Today we are talking all about why becoming a great leader is so important to a company's growth, how to integrate life and business well, and the positive impact involving your kids in business can have on their lives.

WILDFLOWER SHOWNOTES : shannaskidmore.com/elizabeth-hartke

“It’s going to take time” ... something Hillary Butler wishes she could go back and tell herself on day one of her business. Now eleven years into being a professional artist, Hillary has a thing or two to say about staying in the game, pivoting with the times, and being innovative while keeping true to yourself. She can remember the days of making connections over handshakes and selling art to friends, the rise and fall and rise again of social platforms like Facebook and Instagram, and the not so glamorous reality of putting your head down and doing the work. 

If you want to stay in business for the long haul, take note from those who have done it! Over a decade of painting and selling things, Hillary Butler shares insights on sticking it out through the ebbs and flows of recessions, marketing strategies, slow seasons and pinch me moments. Today's guest is a client turned lifelong friend, the incredible artist Hillary Butler!

WILDFLOWER SHOWNOTES : shannaskidmore.com/hillary-butler

Newlyweds, $100k in student loan debt, and entry-level jobs, how this couple used their side hustle to get debt free and gave themselves the gift of time freedom. Now, more than ten years later they share all the ups and downs of working together, and how two people with very different money mindsets learned to find common ground in their finances. Meet Davey & Krista. 

WILDFLOWER SHOWNOTES : shannaskidmore.com/davey-and-krista

While Brynn Casey didn’t author the Blue Ocean Strategy she sure does embody it. A coastal artist known for painting oceans. Oceans yall. For years. 

Don’t you ever get bored?

Don’t you ever want to branch out? 

These are questions Brynn is more than accustomed to hearing. Her answer floored me, “I’m a big believer in not going super wide, I want to go deep”. Alright Georgia O’Keefe. I hear ya. 

“Stay in your lane” may be a phrase we hear often but it’s not something I see often. 

Permission to go deep, to get really good at what you are already doing, stay true to yourself and keep the main thing the main thing. Today’s interview with coastal artist Brynn Casey is unique and special and I cannot wait for you to hear it!

WILDFLOWER SHOWNOTES : shannaskidmore.com/brynn-casey

Jen Wagner’s journey from aspiring orthopedic surgeon to powerhouse type designer is a testament to the power of reinvention. In this episode, Jen shares how a series of unexpected life changes—culminating in a leap of faith to go full-time freelance—led her to create a thriving font design business. Learn how her goal to "just pay the water bill" evolved into a full-scale creative venture and hear how her strategic focus on output, simplicity, and persistence led her to dominate the design world. Whether you're looking to start your own business or elevate your creative work, Jen's journey is a must-listen for every female entrepreneur ready to embrace both failure and success.

WILDFLOWER SHOWNOTES : shannaskidmore.com/jen-wagner

📌 RESOURCES MENTIONED:

Email Marketing for Creatives Guide

Font Pairing Guide

Jen Wagner: Hard Deadlines are Toxic Motivators

*Tonic Site Shop

*Showit Website Platform

*Some links above are affiliate links which means I receive a small commission when you choose to purchase through my link. I only recommend tools I love and use myself!

Whether it’s fear of rejection, not booking the client, or mental barriers to know your worth; as business owners it can be hard to charge others for the work you provide. But as a single mom of three, today’s guest had a lot riding on each client and every paycheck. For years she would take on more work without ever raising her rates out of the fear of losing a client.

Casey Norfolk runs a bookkeeping practice serving small business owners. She has a passion for helping business owners succeed and loves unlocking the power that knowing the numbers in your business provides. Today’s episode is for anyone who has ever struggled to know the value of the work they provide and battled to overcome the fear of raising your prices.

WILDFLOWER SHOWNOTES : shannaskidmore.com/casey-norfolk

From marketing director for a real estate company, to wedding photography, to fine art, to a dream job working as a photographer for Magnolia, Kelli Kroneberger has dabbled with many mediums in many creative industries. As someone who has always been a little embarrassed by the twists and turns in her own career path, Kelli shares how she is learning to embrace the journey and give up her natural tendency for people-pleasing and seeking the validation of others. 

I think as entrepreneurs we can all fall prey to striving out of the need for approval and today’s conversation is a permission slip to do what makes sense for you even if no one else understands. Embrace the journey, though it will likely not be a straight path, and have fun along the way! 

WILDFLOWER SHOWNOTES : shannaskidmore.com/kelli-kroneberger

Just four years into her floral design business, Amy knew it was up to her to make money for her family. Newly divorced, single-mom with three young boys, the financial pressure was on her to make this thing work. She turned to a financial advisor for help…

“It was a disaster. He told me my business was bankrupt and I should shut the doors.”

Back against the wall, Amy’s story is one of perseverance, triumph, and beating the odds. From the brink of bankruptcy to building a 7-figure world renowned floral design business in just ten years, how she turned it all around in today’s interview.

WILDFLOWER SHOWNOTES : shannaskidmore.com/amy-osaba

I believe most of us set out on the path to entrepreneurship with a lot of hope, energy, and excitement but it doesn’t take long on the journey to realize we’re not just expected to be great at our craft, there’s a lot of other tricks we have to add to our bag. Marketing, sales, pitching, PR, bookkeeping to name a few. Not to mention the tough skin needed to overcome obstacles, comparison, hurt feelings, and setbacks. 

It’s a bumpy road we’re traveling and with time it can be hard to hang on to the hope, the excitement, the fun, and most of all —the creativity.

In a black and white business world that says success is … Money, achievement, power. Do it this way! Follow this formula.

How do you hang on to the wonder and creativity?

In today’s interview, Anita shares a compelling story of starting, pivoting, and starting again. Even though the path may look like wrong turns and failures, how each part of her journey taught lessons she would need for the next part.

If you’ve ever felt you were losing your creativity, stuck in a role that no longer seems to fit, or just a creative robot for hire…  I hope Anita’s story of bravery and courage to start again is just what you need to hear today.

WILDFLOWER SHOWNOTES : shannaskidmore.com/anita-cheung

While money may be a hurdle most entrepreneurs have to overcome when growing a business, confidence ranks right up there with it. In the midst of learning to understand profit & loss statements and price for profit, it feels a little unfair to also battle the mental hurdles of confidence, self-doubt, and talking truth to our own inner critic.

From helping high school students feel comfortable and confident dancing on stage to helping educators know their worth and overcome imposter syndrome, Laylee Emadi is passionate about helping others find confidence, seeing themselves as capable and amazing.

We dive deep in today’s interview, unpacking money mindsets, cultural influences, confidence, insecurities, and becoming comfortable in your own skin.

WILDFLOWER SHOWNOTES : shannaskidmore.com/laylee-emadi

“If you’re not growing, you’re dying” In the business world, “success” is often directly or indirectly tied to this idea of “more”. More sales, more profit, more growth, a bigger team, or more franchises. Translation? Success = more MONEY.

But what if “bigger” isn’t always better. In fact, what if small is actually the business model that keeps you thriving, happy, being creative, and having fun. Is that not success as well?

From stay at home mom to bakery owner with two brick-and-mortar stores in less than 2 years… In today’s interview with Sarah Blackburn, founder of Free Reign Bakery, get a behind the curtain look at how unexpected quick growth taught this entrepreneur what she did and didn’t want. And why she’s giving herself the permission to stay small.

WILDFLOWER SHOWNOTES : shannaskidmore.com/sarah-blackburn

According to many sources, most businesses fail within the first 5-10 years. How do you beat the odds and build a business that withstands the test of time? Through the economic recession of 2008 to the global pandemic of 2020, KT Merry has seen a lot during her 20 years in the photography industry. From the introduction of digital photography, the start of Instagram and rise of social media, to life before fancy website platforms. She remembers the days when business was built on making phone calls and knocking on doors. 

Early in her career, she learned the power of perseverance, persistence, and good ole’ fashioned hard work. Through everything the past two decades have thrown her way, she has learned to roll with the evolving landscape and continue to push the boundaries toward excellence.

How to build a business that withstands the test of time? An inside look in today’s interview with world renowned photographer, KT Merry.

WILDFLOWER SHOWNOTES : shannaskidmore.com/kt-merry

“We don’t get more than one lifetime to create these big visionary ideas. We have to take the years that we’re given and just go for it.” 

As an art student she was given the expectation that a career in art would be a constant struggle. “Struggling artist” is a social norm that Emily Jeffords just doesn’t believe. And though she set out on her art career journey with a tenacious attitude and audacious dream to beat the odds, at the height of success she was met with a mental battle she didn’t expect. 

I’m not worthy of this. Am I worthy of this? A need to constantly prove her worth. 

We are taught to hustle. We are taught to expect to struggle. But we aren’t often taught what to do when we succeed! 

If you’ve ever felt you were not old enough or mature enough to accomplish some of your big, audacious dreams. Today’s interview with Emily Jeffords will challenge you to dream even bigger even before you feel quite ready or qualified.

WILDFLOWER SHOWNOTES : shannaskidmore.com/emily-jeffords

“That’s not a real job”. 

As entrepreneurs it’s a thought that simmers underneath the surface that many of us have to battle against. When “replace corporate salary” becomes the goal less out of financial need and more to prove to ourselves (or a family member) that it's “ok” to pursue our dreams. It’s far too easy to find our identity in our resume and believe we have to do something important, social proof our way to Forbes magazine, and have a list of metrics a mile long before others will take us seriously—let alone take our own selves seriously.

Owning our story, believing our worth, pursuing dreams and overcoming limiting beliefs. Well. That’s a storyline today’s guest, Mary Marantz, knows all too well. From a trailer in rural West Virginia to graduating from Yale Law School, her story is captivating and will help us all find more comfort in our own skin. 

WILDFLOWER SHOWNOTES : shannaskidmore.com/mary-marantz

As entrepreneurs it’s easy for life to become Eat. Sleep. Breathe. your business. We wake up to the sounds of “you’ve got mail” (not in the romantic Meg Ryan/Tom Hanks) kind of way but more in the Dolly Parton working 9-5 kind of way. Without even realizing it, our identities become wrapped up in the work we do, leaving no room for identity (or hobbies) outside of work! 

In today’s interview, Hope opens up about what it’s like to literally grow up with her business. Starting her photography career as a 16 year high school student, it’s taken years for her to learn how to create healthy boundaries for work and life.

As I’m sure most of us can attest: working is a habit that can be hard to break. And while “work” isn’t to be vilified, not being able to turn off work is a fast pass to burnout. I am so grateful for the insights Hope shared in today’s conversation about protecting her mental wellness and practical ways she promotes healthy work/life balance. 

WILDFLOWER SHOWNOTES : shannaskidmore.com/hope-taylor

In this episode, Kelly Nolan shares her approach to time management that helps women achieve more without the stress. Drawing from her experience as an overwhelmed attorney, Kelly offers practical strategies for managing both personal and professional tasks with less anxiety and more clarity. She explains how she learned to confidently say "no" when needed, create space for much-needed breaks, and end each day feeling proud of what she accomplished. If you’re tired of feeling stretched too thin and are ready to take control of your time with more peace of mind, this episode is for you.

WILDFLOWER SHOWNOTES : shannaskidmore.com/kelly-nolan

📌 RESOURCES MENTIONED:

Reset & Refresh : Free Time Management Workshop

The Bright Method by Kelly Nolan

Amy Porterfield : Digital Course Academy

*Asana: Shanna’s Favorite Time Management Tool

*Some links above are affiliate links which means I receive a small commission when you choose to purchase through my link. I only recommend tools I love and use myself!

Have you ever felt you were so busy working in your business, there was no time to work on your business. And all God’s children say, Amen! 

“It takes a village” isn’t just true when it comes to parenting. If you’ve ever said to yourself ‘but, I can do it better than anyone else” (ahem, guilty as charged), today’s interview was the kick in the pants I needed to really think about how building a team can not only accelerate a companies growth but also give the business owner more time outside of work. 

As someone who has had a team of six and breaks out in a cold sweat at the thought of managing people EVER AGAIN, Brenna’s story was so inspiring and truly eased my anxiety around the thought of hiring help. 

Learn how this self-proclaimed workaholic learned to let go of her micromanaging ways, built a team around her, and grew her ecommerce company to 300xs her original goal…. All in today’s interview! 

From humble beginnings in the spare room of her home to products being sold in every Buc-ees franchise across the country, listen in as Brenna shares how her christian apparel company became a nationally recognized brand in less than ten years. 

WILDFLOWER SHOWNOTES : shannaskidmore.com/brenna-milleville

Ever wondered how to pivot your offers, diversify revenue streams, or be both a present mom AND a great CEO?! If so, today’s interview with Abby Grace is a must listen! Real talk Abby showed up and delivered an in depth look at how she pivoted her successful (but all encompassing) wedding photography business into a business model that better aligned with  a new season of life and motherhood.

If talking about money makes you want to bury your head in the sand (or cry into your pinot noir), don’t tune out today! Abby is right there with you, as a self-confessed “I hate money” person, she sweated it out and dropped some incredible gems on how she learned to divorce the finances from the feelings and gain financial literacy, in order to make more strategic moves in her business that allowed more time with her family without sacrificing the income her family relied upon.

“My business has to serve my clients, but it also has to serve my family.” 

How to step into abundance, sift the good from the great, and let go of fear … all in today’s interview! Press play to hear the incredible conversation with Abby.

WILDFLOWER SHOWNOTES : shannaskidmore.com/abby-springmann

How this self-proclaimed “accidental entrepreneur” built a multi-million dollar business in less than ten years and what she did after realizing the successful business she’d created no longer aligned with how she wanted to live her everyday life. 

“Don’t let anyone trick you into chasing a dream that isn’t yours. It’s important to constantly reevaluate what you need, what you want, and how you can show up in your business. The reality is, the business doesn’t decide what kind of life and work we want for ourselves; we decide. We get to determine the why, and there’s so much freedom in that.”

✓ A permission slip to design a business on your own terms, I’m here for it! 

✓ A reminder that if something feels off, we can stop and course correct at any time.

✓ A rallying cry to get back to the basics, put energy where it counts, and show up in a way that only you can! 

I laughed. I cried. I nodded in agreement.  This episode is pure gold!

WILDFLOWER SHOWNOTES : shannaskidmore.com/jen-olmstead/

Making money while you sleep, it’s everyone’s dream, right?! But for Chad & Becca Campbell, the passive income dream they were living soon led to a financial nightmare. Making the leap from sleep consulting to online education completely changed the trajectory of their home and business finances, but the tax bill that came next caught them off guard. Left with no other choice than to sell their home to pay off debts, Chad & Becca set out on a mission to figure out their money once and for all. 

“We were putting baby formula and a Little Z’s sale all in the same bank account. We had no idea we were doing it all wrong.” 

How to turn your passion into profit, Quit your day job, Work with your significant other….

Today’s episode with Becca & Chad Campbell founders of Little Z’s sleep -  is all that and more! 

WILDFLOWER SHOWNOTES : shannaskidmore.com/becca-campbell

I guess Kelly Clarkson got it right: What doesn’t kill you does in fact make you stronger. In today’s interview, you’ll learn why Emily credits the mountains she had to overcome in her personal and professional life with building the resiliency she needed to grow not just one, but two very successful brands. 

While you may not know her name, if you are in the wedding industry, it is nearly impossible to not know the iconic brands she has built: Once Wed for starters, and If I Made today. Meet Emily Newman.

WILDFLOWER SHOWNOTES : shannaskidmore.com/emily-newman

“The money… thats not my thing”. On the brink of broke and about to lose her business, how an unexpected bill from the IRS became the wake up call this Louis Vuitton loving entrepreneur needed to completely transform her mindset about money. If you’ve ever found yourself burying your head in the sand so to speak when it comes to money, today’s interview is a MUST LISTEN! 

Candice shares openly and honestly about almost losing her business, borrowing money from Grandma Vera to pay payroll, and avoiding the IRS, all due to her complete lack of understanding about her business finances. You’ll learn the cloud-parting moment when she finally  figured out that money didn’t have to be a source of shame or fear, and how this former “non-money” person became obsessed with knowing her numbers. 

The best part? Now she is empowered to make decisions based on facts and not fears. 

WILDFLOWER SHOWNOTES : shannaskidmore.com/candice-coppola

From zero job prospects living in a country where she didn’t speak the same language to a multi-six figure business within just a few years, Paige Brunton’s story is fascinating! 

In today’s interview, Paige is sharing in nuts and bolts detail how she created her business from idea formation to scalable products, how she grew from her first $500 paid client project to getting an inquiry a day (read again: an INQUIRY A DAY!!) and charging nearly $10k per project less than two years later. But hands down my favorite part of our conversation is hearing her talk about how she intentionally builds FUN and JOY into her business.

WILDFLOWER SHOWNOTES : shannaskidmore.com/paige-brunton

For Ashlyn Carter, the sounds of stilettos echoing off the floors of an Atlanta high-rise were music to her ears. Life in the fast lane felt like the career she’d always dreamed of, until partial hospitalization for an eating disorder brought her face to face with some hard life and career decisions. Just months after saying “I do” she found herself turning in her 2-weeks notice and knocking on the door of entrepreneurship.

In today’s interview Ashlyn shares her story of building a 7-figure copywriting business and how she navigates working from a place of rest not hustle in a world that so often whispers that success is doing more, more, more.

WILDFLOWER SHOWNOTES : shannaskidmore.com/ashlyn-carter

While starry-eyed and hopeful may describe 21-year old Nancy Ray fresh off her photography degree, equipped to run a business, price her services, and navigate the “business side of running a business” … well, I guess even photography school doesn’t teach you how to do that!

In today’s interview Nancy shares her 12 year journey in the photography business, how she built a 5 person team, and brought in multiple-six figures of revenue per year; navigating massive growth all while becoming a mama of 4! Her story will inspire all of us to sit down and define what success looks like to us in this season and give us the courage to pivot as needed to make sure the business we are building aligns with the life we want to live.

WILDFLOWER SHOWNOTES : shannaskidmore.com/nancy-ray

What is Enough? It’s a question Shanna Skidmore has become known for, but to Shanna’s surprise knowing what you need to fund the life you want and keep the business lights on wasn’t a question many in the finance world felt was important to ask. In fact, she once had a mentor tell her “if you don’t want more money you’re just lying to yourself.” Redefining Success. Defining Enough. Building a business on your own terms. Sounds good in theory, but what does it look like to actually build a business that serves your life and your bank account?

Today I’m handing over the mic and scooting over to the hotseat! You’ll hear my own story of leaving the world of corporate finance to start my own consulting firm. Why I tend to walk in the opposite direction as most business “gurus” and financial guys. And how simply sharing my own money philosophy of “defining enough” revolutionized an entire industry.

WILDFLOWER SHOWNOTES : shannaskidmore.com/shanna-skidmore

Katie Hunt’s journey is a true testament to adaptability, resilience, and innovation. From her beginnings in corporate America to venturing into entrepreneurship, Katie took a bold leap into the world of digital products. With a passion for empowering others, she founded Proof to Product, a company dedicated to helping makers and product creators build sustainable, successful businesses. Over the past 14 years, Katie has not only built her own thriving business but has also worked with over 30,000 entrepreneurs to help them do the same.

Along the way, Katie navigated the ever-evolving world of online courses, education, and coaching, adjusting her strategies to stay relevant in an increasingly competitive industry. In this episode, Katie shares her invaluable insights on how to maintain market share in a crowded industry, stay ahead of shifting trends, and find your blue ocean in the world of digital products. If you’re a digital entrepreneur looking to scale and thrive in an ever-changing market, this conversation is a must-listen!

WILDFLOWER SHOWNOTES : shannaskidmore.com/katie-hunt

📌 RESOURCES MENTIONED:

Company of One

Paper Camp

Imagine swapping your daily grind for an international adventure! Stephanie May Wilson has turned her dream life into reality under the sunny skies of Granada, Spain. Stephanie dives into how this bold move wasn’t just about chasing sunsets but strategically reshaping her family’s future, slashing living costs, and aligning her work with her deepest passions.

She gets real about the nitty-gritty of life adjustments, from cultural shifts to juggling business hours across continents- and it’s not always glamorous. So, if you’re pondering a leap towards your own slice of freedom or just need a little nudge to make a big life change, this chat is just the ticket.

Tune in and get inspired to sketch your own map to wherever ‘better’ is for you.

WILDFLOWER SHOWNOTES : shannaskidmore.com/stephanie-may-wilson

📌 RESOURCES MENTIONED:

Stephanie’s Tedx Talk

Stephanie’s Courses on Relationships

Books written by Stephanie

Grit by Angela Duckworth

Girls Night Podcast

Shanna Guest on Stephanie’s Podcast: Relationships & Money

Turning Dirt Into Dollars! Meet Jennifer Gulizia — a woman who took a four-week toe-dip into corporate America, followed by a five-year deep dive into banking, to finally realize that a creative career was her true dream. After building a successful six-figure photography business, Jennifer pivoted once again, this time to flower farming — and she did it all in her own backyard, with cash. No debt, no loans, just a modest (hint the sarcasm) $20,000 investment and a whole lot of grit.

Despite a rocky start, Jennifer turned a quarter-acre lot into a profitable flower farm, fueled by her relentless determination and a commitment to learning. This isn’t just a success story — it’s a story of resilience, reinvention, and the power of building a meaningful, sustainable business. If you're ready for a dose of inspiration, Jennifer’s journey will show you how to turn your passion into profit, no matter the obstacles.

WILDFLOWER SHOWNOTES : shannaskidmore.com/jennifer-gulizia

📌 RESOURCES MENTIONED:

Floret Flower Farm

10x is easier than 2x 

Kiss the Ground

Who, not how

Jennifer’s Podcast 

As an entrepreneur, it’s easy to get swept up in the hustle, the late nights, and the constant pressure. Before you know it, you’re scrolling social media at 8 PM because you and your spouse have seemingly run out of things to say or simply numbing out from the exhaustion of it all. Sound familiar?

The reality is, building a business takes a toll—especially on relationships. I’ve been at this entrepreneur thing for the past 13 years, more than 80% of my married life. Today I’m spilling the tea on what it takes to keep the romance alive amidst busy schedules, gymnastics, burning the midnight oil, budgeting talks, and feeling broke… and trust me, a few date nights a year isn’t going to cut it!

3 Simple Strategies to Strengthen Your Marriage While Growing Your Business — that you can implement TODAY! (Plus, 15 Fun Ways to Say 'I Love You' on a Budget!)

WILDFLOWER SHOWNOTES : CLICK HERE.

📌 RESOURCES MENTIONED:

Asana

Boomerang 

Butterfly Puzzle

True South Puzzles (this Dolly Parton one is 😍)

Monopoly Deal 

xoxo notes 

Conversation cards 

Welcome back to the show one of our favorite past guests, renowned surface pattern designer Bonnie Christine, for our second encore episode!

In today’s episode, Bonnie is sharing how she scaled her business to multi-seven figures, built a thriving community of 185k creators, and did it all—mostly from her spare bedroom. From time management hacks that’ll have you scribbling notes faster than your kids can ask for a snack, to productivity tips that actually stick, Bonnie’s giving us the real scoop on what’s worked (and what hasn’t) when it comes to balancing business growth, family life, and everything in between.

Tune in for a real conversation about how to keep it all afloat without losing your cool. 

WILDFLOWER SHOWNOTES: shannaskidmore.com/encore-bonnie-christine

📌 RESOURCES MENTIONED:

Your Best Year

Mark Makers Mastermind

Shanna on Bonnie’s podcast, The Professional Creative

Free Five Day Workshop— Your Pattern Design Playbook

Immersion Course

Most small business owners I work with would say they started a business for freedom : freedom of time, creative freedom, financial freedom… yet somewhere along the journey we build business that have us chained to our desk instead of out in the sunshine, stressing over unanswered emails instead of playing with our kiddos, and pinching pennies instead of paying ourselves on autopilot. 

Not to mention, 81% of us are doing it all ourselves. We are the marketing department, the accounting department, the visionary and the workerbee. 

Why does this happen? How did we get here? Why do so many influencers, youtube stars and 8 figure earners burn out despite the “success”. 

Today, I’m unpacking those very questions and sharing my 6-part plan to building a business that’s not only life-giving, but also boosts your bottom line.

WILDFLOWER SHOWNOTES

📌 RESOURCES MENTIONED:

The Blueprint Model 

Free Resources from Shanna 

---------
This show is produced and edited by the team at Palm Tree Pod Co.

Today, we’re doing something totally new: a roundtable discussion with three small business owners, just like you, who are navigating the rollercoaster of growing a business while balancing the rest of life’s demands.

These three women come from different industries, different seasons of life, and different business models. But they all have one thing in common: they are on a mission to build businesses that not only support their dreams but also align with their life values. 

In today’s conversation, we’re diving deep into their journeys—what’s worked, what hasn’t, and how they’ve transformed financial fears into financial freedom.

Whether you're deep in the hustle or just starting to dream, this episode is packed with insights, inspiration, and actionable takeaways that will help you build a business that works for you—without losing sight of the things that matter most.

WILDFLOWER SHOWNOTES : shannaskidmore.com/student-rountable-2025/

📌 RESOURCES MENTIONED:

The Blueprint Model

Nicole Watford

Shelby Thayne

Tania P. Brown

Nancy Ray

Ashlyn Writes

---------
This show is produced and edited by the team at Palm Tree Pod Co.

After founding Southern Weddings and Cultivate What Matters—and creating the beloved PowerSheets®—Lara Casey Isaacson found herself at two unexpected crossroads. In this episode, Lara opens up about what it looked like to walk away from the businesses she built, the restlessness that signaled it was time, and how faith, chronic illness, and family shaped her decision-making.

We talk about what it means to steward a season well, the quiet bravery of closing a chapter before the next one is clear, and how redefining success starts with letting go. If you’ve ever felt pulled in a new direction—or wondered whether it’s time to step away from something good—this conversation will feel like a gentle permission slip.

WILDFLOWER SHOWNOTES : shannaskidmore.com/lara-casey-isaacson

Welcome back to the show one of our favorite past guests (and a dear friend of mine) Ashlyn Carter, founder of Ashlyn Writes, for the first of our Encore episodes! Last time, we talked about building a business—this time, we’re getting real about how to build a life alongside that business. No fluff, just the good, the bad, and the messy middle of juggling entrepreneurship and family.

If you’re answering emails in the school pick-up line, squeezing in a grocery order while fielding client calls, and trying to figure out what’s for dinner—all without losing your mind—this episode is for you. Ashlyn shares the practical strategies she uses to protect her time, her peace, and how to make it work when it all just isn’t working. (Spoiler: it’s not always going to work.) Tune in for some real talk on balancing it all without turning into the next viral meltdown meme

WILDFLOWER SHOW NOTES

📌 RESOURCES MENTIONED:

Ashlyn's 1st Episode on CTW

Strengths Finder

Fiverr

The Skinny Confidential Him & Her Podcast

Huberman Lab Podcast

Culture Apothecary with Alex Clark Podcast

Oura Ring

The Bible Recap

Val Marie Paper

Moon Juice Magnesi-Om

The Blueprint Model

---------
This show is produced and edited by the team at Palm Tree Pod Co.

New year, fresh start, and that shiny list of goals you swear you'll conquer this time around. Sound familiar? By January 14 (aka Quitters’ Day), reality hits, and those dreams are collecting dust. Enter THE Lazy Genius herself, Kendra Adachi. She’s a New York Times bestselling author, podcast queen, and one of my favorite voices of reason when it comes to ditching the hustle and focusing on what really matters.

In this episode, we’re taking goal-setting off its pedestal, flipping it on its head, and turning hopes into doable, guilt-free plans. If you’re ready to stop chasing goals that leave you feeling like a failure and start creating plans that actually move you closer to the life you want—this one’s for you.

WILDFLOWER SHOWNOTES : shannaskidmore.com/kendra-adachi

📌 RESOURCES MENTIONED:

Kendra’s Benedict Cumberbatch Cookie Recipe

Emily Freeman

Kendra’s Latest Book— The Plan

The 13 Lazy Genius Principles

The Someday List

---------
This show is produced and edited by the team at Palm Tree Pod Co.

Are your finances in need of a fresh start?! Whether you’re tuning in right after ringing in the new year or catching this on a random Thursday in May, side-eyeing your bank account and wondering, “Where did it all go?”—this episode is for YOU. Today, I’m pulling back the curtain on my own financial practices and sharing the 7 steps I take at the beginning of each year to reset our personal and business finances for the year ahead.

No fluff, no judgment—just real talk and simple, actionable steps to get you feeling in control of your money. So grab a cup of coffee, a notebook, or maybe just your notes app, and let’s dive in.

WILDFLOWER SHOWNOTES:   

📌 RESOURCES MENTIONED: 

Shanna’s Net Worth Spreadsheet 

Blueprint at Home

The Blueprint Model 

It's that time of year again—where the magic of the season meets the whirlwind of new resolutions and goal setting. But let’s face it, the excitement of setting goals often fades by February, leaving many of us questioning: Why do goals feel so hard to achieve? If you’ve ever found yourself setting ambitious goals only to fall short, you’re not alone. In fact, a staggering 92% of people don’t achieve their goals. And, as someone who's struggled with this cycle myself, I’ve been there too.

In today’s episode, I'm diving deep into the better way to set goals—one that’s rooted in clarity, values, and science. No more traditional goal-setting that leaves you feeling defeated. I’m sharing the steps I took (and continue to take) to finally achieve what matters most, all while avoiding the dreaded goal failure. This episode is part 2 of a special end-of-year planning series where, in part one, I walked you through my end-of-year business review process. Today, we’re shifting gears to focus on the how—how you can set goals that truly stick and that align with your values and vision.

WILDFLOWER SHOWNOTES

📌 RESOURCES MENTIONED:

My Blueprint Year: Goal Setting Course & Planner!

---------
This show is produced and edited by the team at Palm Tree Pod Co.

As the year winds down, it’s easy to get caught up in the holiday rush and forget to take a moment to reflect. But the end of the year is the perfect opportunity to pause, look back, and assess how far you’ve come. In Part One of this special two-part series, I’m diving deep into my process for conducting a thorough end-of-year review—a critical step in setting yourself up for success in the new year.

From reviewing your finances and personal milestones to assessing what strategies drove results in your business, I’ll walk you through 15 key questions that will help you evaluate your year. These questions cover everything from your biggest wins to areas of improvement and even your emotional and physical well-being. By the end of this episode, you’ll have a clear roadmap for reflecting on the past year, and you’ll be ready to head into Part Two with a solid foundation for intentional goal-setting.

WILDFLOWER SHOWNOTES

📌 RESOURCES MENTIONED:

My Blueprint Year: Goal Setting Course & Planner!

Creative Money Spreadsheet Template Shop

One Year Business Budget Spreadsheet

Monthly Business Budget Tracking Spreadsheet

One Year Personal Home Budget Spreadsheet

Monthly Personal Home Budget Tracking Spreadsheet

Business Stats Tracking Spreadsheet

How I track my time in Toggl video

---------
This show is produced and edited by the team at Palm Tree Pod Co.

If you, like all good 90s kids, dreamed of becoming a wedding planner after J.Lo and Matthew McConaughey lit up the big screen in the iconic 2001 rom-com The Wedding Planner, then today’s guest is going to take you straight down memory lane (and maybe even inspire some new dreams!).

Desiree Adams is a luxury wedding planner, educator, and host of the Ask the Planner podcast, and she’s here to give us the real scoop on what it’s like behind the scenes of one of the most glamorous (and chaotic) industries out there.

In this episode, we dive into everything from finding your “why” and building strong relationships with clients and vendors, to thinking about the legacy you want your business to leave behind. Plus, Desiree dishes on common pricing mistakes she and so many new entrepreneurs make (and how to avoid them).

It’s an inspiring, fun, and insightful chat that will leave you ready to tackle your own big dreams— let’s dive in!

WILDFLOWER SHOWNOTES

📌 RESOURCES MENTIONED:
Gary Vaynerchuk

Start With Why by Simon Sinek

Profit First

---------
This show is produced and edited by the team at Palm Tree Pod Co.

It’s officially the holiday season & we are so excited to have one of our first holiday-based entrepreneurs on the show. Kate Stewart is the founder of Bauble Stockings. From family tradition to a thriving holiday company, hear how Kate has scaled a business by creating lasting memories in households across the country.

Creating global impact, pricing for wholesale, saying yes to the things you truly love in business & no to the things you don’t— all inside.

WILDFLOWER SHOWNOTES 

📌 RESOURCES MENTIONED:

Shop Bauble Stockings!
Ashley Schoenith
Bauble Stockings x Heirloomed
Alibaba
Ready Fire Aim
Good Threads

---------
This show is produced and edited by the team at Palm Tree Pod Co.