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	Titre	Date	Durée
	Avoid These Common Eco-Friendly Branding Mistakes	05 Sep 2024	00:53:37
In this insightful episode of the Conscious Design Podcast, host Ian Peterman welcomes Willow Hill, co-founder and Chief Creative Officer of Scout Lab, to discuss how to avoid common mistakes in eco-friendly branding and learn effective strategies for creating a sustainable brand. As the demand for sustainability in business grows, Willow shares insights on moving away from outdated, fear-based marketing towards crafting positive, inspiring brand narratives that drive lasting change. NOTABLE MOMENTS 02:32 - Consumer Trends and Building a Greener Economy 07:02 - Legacy Branding and Creating Impactful Brands 15:25 - Positive Psychology and Brand Influence 27:16 - Balancing Brand Actions and Building Strong Communities 34:54 - Understanding Customers and the Push for Sustainability This episode is perfect for both startups and established brands aiming to avoid greenwashing and build a profitable, eco-friendly business. Watch now for practical tips that will help your brand connect with today’s eco-conscious consumers, especially Millennials and Gen Z! ABOUT WILLOW HILL Willow Hill is an entrepreneur and award-winning Chief Creative Officer at the helm of building the purpose-driven brands of tomorrow. As the Co-Founder and Chief Creative Officer of Scout Lab, purpose driven agency of the year, her clients include Wix.com, Adidas, Venmo, and scaling startups such as Ritual, Maple, Hey Jane, and more. Priopurpose-drivenr to Scout Lab, she built and launched Airbnb's global brand, introducing the Airbnb rebrand to the world via major global campaigns. Today she is an LP at the Airbnb Angels fund and angel investor in machine learning and AI. Willow is a global speaker on the future of sustainability and building brands for the next generation. Her repertoire of achievements include speaking at the Harvard Business School, being recognized as a Forbes Next 1000, and serving on the Dieline Awards jury among many others. Her work has been featured by Forbes, The Disney Channel, AdWeek, Nylon, Rolling Stone, and more. Learn more about Willow Hill and Scout Lab https://www.linkedin.com/in/willowh/ https://www.instagram.com/scoutlabco/ https://www.scoutlab.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
	Architect David Hertz Explains How Recycled Materials Are Transforming Modern Architecture	29 Aug 2024	00:50:48
Discover How Recycled Materials Are Transforming Modern Architecture with David Hertz In this episode of Conscious Design, renowned architect David Hertz shows us how recycled materials are changing the way we build today. David talks about his journey from environmental activism in Malibu to his work with SkySource and XPRIZE. Learn how he uses materials like recycled concrete and airplane wings in innovative projects like the 747 Wing House and the Sail House. David explains how using green technologies and materials you might not expect can make architecture more sustainable. He also discusses the bigger picture, including the need for better environmental practices and the limits of current economic models. Watch to find out how David’s ideas are helping create a greener future for building design. Notable moments: 0:53 - David Hertz’s Background and Environmental Work 03:57 - Using Recycled Materials in Building Design 08:20- The 747 Wing House and Sail House 17:58 - Green Technologies and Local materials 23:34 - Challenges and Future of Green Architecture 48:30 - David Hertz’s Resilience Foundation and Global projects About David Hertz David Hertz is an Architect, inventor, and educator. He is known for his work in sustainable architecture and as an early innovator in developing recycled building materials. David has been working at the edge of sustainability and the forefront of regenerative architecture for 40 years. As a systems thinker, he engages in various fields through design and believes in expanding the conceptual limits of architecture. David taught sustainable design and mentored students at his alma mater, SCI-Arc, as well as Art Center College of Design, Yale, and USC. In 2016, David founded Skysource to democratize water, and his efforts culminated in winning the Water Abundance XPRIZE in 2018 and the Cooper Hewitt, Smithsonian Design Museum's National Design Award for Climate Action in 2022. Learn more about David Hertz and David Hertz Architects and Skysource https://www.linkedin.com/in/david-hertz-faia https://www.facebook.com/davidhertzarchitects/ https://www.instagram.com/davidhertz_studioea/ https://davidhertzfaia.com We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
	Public-Private Partnerships for a Sustainable Future with Stephen Jordan	13 Jun 2024	01:03:03
In this episode, host Ian Peterman dives deep with Stephen Jordan, CEO of the Institute for Sustainable Development. Stephen discusses his shift from a background in political theory to spearheading initiatives in corporate social responsibility (CSR) and sustainable development. Highlights of the conversation include Stephen’s insights the significance of public-private partnerships and his pivotal role in advancing green and blue economy solutions. Stephen delves into the need for systemic thinking and collaboration across industries to drive sustainable impact. He and Ian explore innovative sustainability projects that address environmental challenges through strategic partnerships and lateral thinking. The episode wraps up with a discussion on the incremental approach to sustainable innovation and the balance of short-term actions with a long-term vision for environmental stewardship. Notable Moments: (1:14) Sustainability and corporate social responsibility with a CEO (4:07) Resilience and community development (10:50) Innovation in ocean industries and sustainability (15:09) Climate change strategies and the need for innovation partnerships (19:36) Environmental research and sustainable design (24:45) Design and recycling challenges for businesses (31:26) Sustainability, innovation, and collaboration in business (39:30) The potential benefits and risks of AI (46:27) Fostering new industries with cultural awareness (50:19) The impact of short-term thinking on sustainability (57:10) Balancing short-term with long-term planning Join Ian and Stephen as they outline the pathway towards a more sustainable and collaboratively driven future, emphasizing the importance of bridging innovation with practical, scalable solutions. About Stephen Jordan: Stephen Jordan is the CEO of the Institute for Sustainable Development (ISD). ISD puts together public- private-partnerships and coalitions to solve environmental, social, and economic challenges. Learn more about Stephen Jordan and Institute for Sustainable Development: www.isdus.org https://www.linkedin.com/in/stephen-jordan-7319963/ https://www.facebook.com/TheInstituteSD https://instagram.com/theinstitutesd https://x.com/theinstitutesd Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
	Interview with Gavin Allwright on Scaling of Wind Propulsion Solutions in Commercial Shipping	09 Dec 2021	00:40:45
Today we are talking to a special guest, by the name Gavin Allwright. He starts off by describing his project and talking a bit about his background. Gavin and Ian then discuss what problems fuel prices cause for smaller ports. Gavin then continues to discuss his technology in more detail and how it works in practice. Gavin continues to talk more about legislation and how that influences the field he works in. Gavin also mentions how perception of the idea has brought him more problems than merit. Ian and Gavin both discuss how such technology and ones similar to it can threaten multi-million-dollar industries. In the guest outro Gavin sums up interesting parts of his technology and ships and invites everybody on board. Parts: Guest Intro (0:07) Fuel Problem (4:23) Modern Sailing (10:55) Legislation (15:11) Perception (21:36) Money Talks (24:52) Guest Outro (33:33) About Gavin Allwright: Gavin is the secretary of the International Windship Association (IWSA), a not-for-profit member driven organization with over 150 active members from across the shipping industry dedicated to the facilitation and scaling of wind propulsion solutions in commercial shipping. Know more about the International Windship Association here: https://www.linkedin.com/company/international-windship-association/ https://www.wind-ship.org/en/grid-homepage/ https://www.decadeofwindpropulsion.org/ ///////// Want to be a guest? Visit: https://bit.ly/3BetCkf ///////// Want to work with us? 👉 https://www.petermanfirm.com/connect/ ///////// 👉YouTube Channel: http://bit.ly/3sG7VEi ✍️ Blog: https://bit.ly/3kltV6s 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter: https://bit.ly/2U8IlMS ///////// Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Our website: https://www.petermanfirm.com/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
	Interview with Matthew Travis of Aphelion Aerospace on Why He Join and Sign a Climate Pact	02 Dec 2021	00:32:00
Welcome to another episode of the Conscious Design Podcast and today Ian is talking to Matthew Travis. Matthew begins with the origin story of his company. Matthew and Ian then discuss why did Matthew join and sign a climate pact and what does it entail. Matthew then expands a bit more about the safety side of the entire operation and how that became one of their founding principles. Matthew talks a bit about the practical measures which the company takes in order to reach their carbon footprint goal. Ian then asks about who Matthew is currently collaborating with and Matthew happily answers. Matthew is more than glad to then share some vision he has for the company going forward. Ian and Matthew then continue and bring up the crowdfunding event that Matthew is doing. In the guest outro, Matthew invites people to check out his work and support him on the crowdfunding event, if they like what they see. Parts: Guest Intro (0:07) Climate Pact (4:32) Safety (8:20) Practical Measures (10:02) Cooperation (16:52) Future Goals (21:50) Crowdfunding (26:42) Guest Outro (29:28) About Matthew Travis: Matthew has over two decades of experience in the aerospace industry as an engineer and entrepreneur. His experience ranges from business management, software engineering, to launch vehicle design, safety and operations. He is currently working with a highly driven team to achieve the goal of bringing to market a new dedicated nanosatellite satellite launch service and systems. Know more about Matthew Travis and Aphelion Aerospace here: https://www.linkedin.com/in/matthewbtravis/ https://aphelionaerospace.com https://www.startengine.com/aphelion-aerospace ///////// Want to be a guest? Visit: https://bit.ly/3BetCkf ///////// Want to work with us? 👉 https://www.petermanfirm.com/connect/ ///////// 👉YouTube Channel: http://bit.ly/3sG7VEi ✍️ Blog: https://bit.ly/3kltV6s 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter: https://bit.ly/2U8IlMS ///////// Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Our website: https://www.petermanfirm.com/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
	Interview with Everett Frank of DigiSource Inc. on Where the Supply Chains should Improve	25 Nov 2021	00:31:46
Welcome to another episode of the Conscious Design Podcast and today our guest is Everett Frank. Everett first talks about his experience in the industry. Everett then talks more about the importance of locating and obtaining unobtainable parts and how to do it exactly. Everett then tries to answer how to resolve issues in the compliance sector as he and Ian realize this is a spot where many designers get stuck. Everett then talks about how they obtain good and reliable data for the engineers to work. Both Ian and Everett agree on the point that it is much better to start sooner than later and thinking about compliance should be one of your priorities early on. Everett then answers Ian’s question about his personal opinion on where the supply chains should improve. He also touches on some of the problems of startups today. In the outro, Everett wishes everybody the best and shares his sites where he is more than happy to be contacted. Parts: Guest Intro (0:07) Unobtainable Parts (2:48) Product Compliance (8:06) Design Compliance (16:25) Where To Improve? (19:04) Guest Outro (30:17) About Everett Frank: Everett facilitates relationships between OEM’s and top EMS companies. He is also passionate about U.S. manufacturing competitiveness and global fairness. Know more about Everett Frank here: https://www.linkedin.com/in/everettfrank/ ///////// Want to be a guest? Visit: https://bit.ly/3BetCkf ///////// Want to work with us? 👉 https://www.petermanfirm.com/connect/ ///////// 👉YouTube Channel: http://bit.ly/3sG7VEi ✍️ Blog: https://bit.ly/3kltV6s 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter: https://bit.ly/2U8IlMS ///////// Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Our website: https://www.petermanfirm.com/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
	Interview with Rich Goldstein of Goldstein Patent Law on When to Patent and When it is Useless	18 Nov 2021	00:31:15
Welcome to another episode of Conscious Design podcast and today Ian is visited by Rich Goldstein who will talk a bit about patents. After Rich introduces himself he goes on and explains how he views the problematic of patenting and based on his experience and opinion when you should consider to patent and when it is useless. Then Rich continues to talk about the problem of very few patents being left for the people to take and how minor differences can win you a new patent for a new idea. Rich and Ian both talk about the defensive patent technique and Rich shares his share of criticism for this technique. Rich talks about how sometimes even a public product that is well known can cause patent problems if the patent is not done properly or is missing. Rich and Ian then both debate over design patents and how they are rising in popularity. Rich then invites people to check out his book or to get into contact with him. Parts: Guest Intro (0:07) When To Patent? (0:58) Very Few Free Patents (9:17) Defensive Patenting (11:47) Public Properties (15:16) Tips On How To Patent (18:08) Design Patent (21:31) Guest Outro (28:34) About Rich Goldstein: Rich is on a mission to connect, protect and educate. He helps small businesses, start-ups, e-commerce and digital marketers, and investors with their quest to obtain patent protection. Along with his team of attorneys, he counsels individual investors and start-ups regarding the best steps to take for patent protection, when patent protection is available. Know more about Rich Goldstein and Goldstein Patent Law here: https://www.linkedin.com/in/richardwgoldstein/ https://goldsteinpatentlaw.com/ ///////// Want to be a guest? Visit: https://bit.ly/3BetCkf ///////// Want to work with us? 👉 https://www.petermanfirm.com/connect/ ///////// 👉YouTube Channel: http://bit.ly/3sG7VEi ✍️ Blog: https://bit.ly/3kltV6s 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter: https://bit.ly/2U8IlMS ///////// Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Our website: https://www.petermanfirm.com/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
	Interview with Scott Davis of Valorem on the World of Data Science	11 Nov 2021	00:29:24
Welcome to another episode of the Conscious Design Podcast and today Ian has an interesting guest from the world of data science, Scott Davis. Scott starts by introducing himself a bit and his work and talks a bit about data science as a field. Next Scott talks more about the storage of data itself and what happens with it then. Then Scott talks more about the process of data management and how to prioritize the right data for you. Scott then talks about the role of specialists in certain fields and how they fit into data science. Scott then discusses the role of data in smaller businesses and startups. Scott then uses a personal story and a metaphor to express how important data is and how it should be viewed by the person who has it available to them. Ian and Scott then explore the question of coding and how much coding is required during the process of data science. In the guest outro, Scott shares some of his details and invites the fans of the show to check him out and ask questions. Parts: Guest Intro (0:07) Storage of Data (3:44) Data Management (6:57) Data Specialists (11:32) Small Data (17:52) Know What You Don’t Know (20:41) Coding (23:39) Guest Outro (27:25) About Scott Davis: Scott is a seasoned data scientist, leader and strategist and an expert in business innovation,operational management, big data analytics, and process design. He has a passion for solving problems and creating solutions that drive better business solutions through the use of advanced analytics that generate business value. Know more about Scott Davis here: https://www.linkedin.com/in/4scottdavis/ ///////// Want to be a guest? Visit: https://bit.ly/3BetCkf ///////// Want to work with us? 👉 https://www.petermanfirm.com/connect/ ///////// 👉YouTube Channel: http://bit.ly/3sG7VEi ✍️ Blog: https://bit.ly/3kltV6s 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter: https://bit.ly/2U8IlMS ///////// Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Our website: https://www.petermanfirm.com/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
	Interview with Eric Ressler of Cosmic on Making Brands More Impactful and Visible to Customers	04 Nov 2021	00:38:47
Today Ian interviews Eric Ressler from Cosmic. He will share some of his insights in the world of making brands more impactful and visible to the customers. Eric starts off by introducing himself and what type of business he runs. Ian and Eric then talk about how many of his clients are not NGOs, who we often associate with doing good in the world. Eric then explains also about how some B-Corps ask for his services. Ian and Eric both then discuss how you can make brands separate from each other so the consumer has a clear idea of what they are going to buy. Eric then continues to talk more about if it is alright for a non-profit to be very profitable and what’s the “limit”. Ian then asks about what the main focus area of such organization be and Eric answers with ease and Eric also continues by taking a closer look and guiding the audience through a process of initial assessment. Eric ends the episode by inviting questions and leaving important links in the description. Parts: Guest Intro (0:07) Not Only NGOs (3:25) B-Corps (6:00) The Art of Difference (11:06) Help and Profitability (18:07) Activity Focus (22:12) Initial Assessment (29:40) Guest Outro (37:15) About Eric Ressler and Cosmic: Eric launched Cosmic in 2009 and has been helping organizations launch, pivot and re-invent themselves ever since. He’s led the strategic growth of Cosmic - keeping it small, responsive, professional and fun. As Creative Director, Eric has extensive expertise in digital design, brand development, digital strategy, brand extension and brand maintenance. Over the years, he has delivered complex web and brand projects for local Santa Cruz organizations, lifestyle brands and international brands. Know more about Eric Ressler here: https://www.linkedin.com/in/cosmiceric/ https://www.linkedin.com/company/design-by-cosmic-inc-/ https://designbycosmic.com/ ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/
	Interview with Doc Hudson of ODIN Materials, Inc. on the Future of Wood Production	28 Oct 2021	00:27:41
Ian today welcomes Doc Hudson, the founder of Odin Materials, who will talk more about his production of hemp wood and how it might be a future for wood production. Doc explains what his product is and what exactly are the benefits of hemp wood. Doc also mentioned some future plans that he wants to realize as the company moves forward. Doc mentions future products, future plans and how he envisions the company moving forward. Don also explains the specific process behind making his product and how the plant of hemp can be used to make two separate products. Don says his goodbyes and invites everybody who is interested in hemp products to have a look at his website or to contact him personally. Parts: Guest Intro (0:07) Hemp Wood (4:00) Future Plans (9:57) Production Method (19:24) Guest Outro (25:13) More about Doc Hudson: Doc Hudson is a United States Army veteran who served for 9 years and left service with an honorable discharge in 2013. He hopes to eventually use their hemp products to create synthetic lumber that is renewable and more durable than real wood. With this lumber, he hopes to build affordable homes for the people that need them. You can find Doc Hudson here: https://www.linkedin.com/in/doc-hudson-01b502206/ https://odinmaterials.com/ ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes! Thank you!
	Interview with Amy Kurr, Ph.D. Student at Case Western Reserve University on working with students on STEM fields	20 Oct 2021	00:36:28
Today Ian welcomes Amy Kurr at the Conscious Design Podcast and she will be talking about how she works with students in the STEM fields. She first talks about how she feels the industry is changing and then follows up with a brief commentary on how people don’t often realize their talents. Amy then talks about how you should feel special about yourself and realize what your strengths, passions and motivations are. Then she and Ian both comment on how extremely successful people just end up doing the same thing all over again. Amy then explains her definition of a minority and how she tries to help them. While talking about minorities he shares some practical tips and mindset changes that everybody should follow. In her final thoughts Amy shares some links in which you can find her and invites the audience to ask her questions, if the need arises. Parts: Guest Intro (0:07) Needs of the Industry (4:54) Be Special (5:55) Realizing Your Abilities (10:08) Repetition To Success (17:20) Helping Minorities (20:44) Practical Steps (26:28) Final Thoughts (35:26) About Amy Kurr: Amy is a disciplined, culturally inclusive engineer with a track record for persistently breaking barriers. Her passion is rooted in the interplay between humanity’s personal connection and dependency on materialistic items, especially those of polymeric composition. Her dream is to be a fearless and resilient leader of today’s youth and female population on the competition platform, in the field of STEM, and in the public safety industry. Know more about Amy Kurr here: https://www.linkedin.com/in/amykurr/ ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes! Thank you!
	Interview with Robert Creighton of Red Cape Studio in the Education of Designers	14 Oct 2021	00:56:00
Today Ian welcomes Robert Creighton to talk a bit about education of designers. Robert introduces what he does and talks a bit about his journey and his mission. Then he moves on to discuss more where the classical education lacks a little bit and how is he trying to fix it and teach students a plethora of skills. Robert also talks about his personal vision for the future and he explains what he does to prepare his students for this world. Ian and Robert then talk about what the purpose of a product should be and how inexperienced students can correctly understand it and work with it. Robert then explains how asking dumb questions will help you advance in your chosen field. Robert and Ian both then talk about conscious design and slowly get to the importance of experiencing thing in your real life and not only virtually. The show ends with Ian and Robert both saying goodbye. Parts: Guest Intro (0:07) Developing Important Skills (7:12) Building a Better Future (16:36) Purpose of a Product (25:15) Asking Dumb Questions (28:48) Conscious Design (41:05) Real Life Connection (46:40) Guest Outro (54:41) About Robert Creighton: Robert Creighton specializes in the conceptual development of interactive experiences and the design of educational environments for cultural institutions. His professional experiences bringing varied and complex subject matter to life has led to the development and design of wide ranging visitor experiences for museums, aquariums, science centers and corporate clients. You may find Robert Creighton here: https://www.linkedin.com/in/robertcreighton/ http://www.redcapestudio.com/ rob@redcapestudio.com ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
	Interview with Keith Hutchings of The Comfortable Home Project on the Importance of Design	07 Oct 2021	00:58:11
Ian welcomes Keith Hutchings of the Comfortable Home Project to the podcast and they start off by introducing what Keith is doing and what the Comfortable Home Project is all about. Keith also explains the difference between design and technology. Keith also mentions some of his most interesting projects. Keith and Ian talk about the possibility of fixing a bad design. Keith and Ian talk a bit about sustainability and Keith shares his thoughts and process of marketing this idea to the people and uses some personal stories to hammer down some of the points. Keith also talks about the two main things or principles to remember when talking about this idea. Ian and Keith then discuss how to choose materials and the properties of each of them and go on to discuss tips on how to choose a house or construct one. Keith shares enormous amounts of insight through his stories and examples from different construction sites or houses and guides the listener to understand how to pick a house or construct one from scratch. Keith at the end shares his contact details and invites listeners to ask him questions or get in touch. Parts: Guest Intro (0:07) Importance of Design (3:08) Can You Fix a Bad Design (13:21) Marketing The Idea (21:20) 2 principles (24:38) Choosing Materials (33:28) Choosing a House (35:45) Guest Outro (55:34) About Keith Hutchings: Keith and his businesses’ mission is to change the way they build houses in Australia, but informing homebuyers that they have the option to own an energy efficient home. Everyone needs to be doing something about climate change, this is his part. You can find Keith Hutchings here: https://www.linkedin.com/in/keith-hutchings-09927148/ https://www.thecomfortablehomeproject.com.au/ ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
	Transforming Plastic Waste into Useful Products with Taylor DuBose of SUS	06 Jun 2024	00:36:01
In this episode, Ian Peterman chats with Taylor DuBose, the innovative founder of Sustainable Utilization System LLC (SUS). They explore Taylor's journey from using childhood creativity with Legos to establishing SUS in 2020, a company dedicated to repurposing plastic waste into functional products. The discussion covers the challenges of sustainability, SUS's unique approach to reusing plastics, and their commitment to ethical production practices. They also highlight the Reborn Initiative, SUS's efforts in refurbishing old bags to donate to those in need, and their upcoming product launches. Notable Moments: (02:06) Recycling Plastic Into Products (04:57) Branding And Repurposing Plastic Waste (09:01) Sustainable Product Development And Marketing (15:55) Materials And Supply Chain Management (19:30) Repurposing Materials, Like Polyester And Coffee Burlap Bags (24:49) Waste Management In Businesses And Communities (29:19) Conscious Design Purpose Learn more about Taylor Dubose and Sustainable Utilization System LLC (SUS): At SUS, we use the same plastic that would go into recycling, and turn it into our bags! Together, we can contribute to preserving our environment and ensuring a cleaner and healthier planet for future generations https://www.linkedin.com/in/taylor-dubose-8a7ba991/ https://www.instagram.com/sus_made www.susmade.com Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
	Interview with Lane Rasberry on Wikipedia and its Usefulness	30 Sep 2021	00:45:07
Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes Lane Rasberry. Ian lets the guest introduce himself and his connection to Wikipedia. Lane quickly shifts to the topic of the community surrounding Wikipedia and reveals how it actually works there. Ian and Lane go ahead and discuss how Wikipedia deals with user data and how they try to keep the balance and generally the site in check. Lane then explains how in social media and major publications it is possible to quite easily push certain narratives or ideas only with the help of money. Then Lane explains how sources work and what is the difference between them. Lane and Ian also discuss how each article is created and how when you read the final product it is a cooperation between many experts, each putting their own skill to use. Ian and Lane talk a bit more about sustainability and how it works inside Wikipedia when dealing with this issue. At the end, Lane invites people to join the Wikipedia team if they feel like it. Parts: Guest Intro (0:07) Wiki Community (0:51) Consumer and Data (9:29) Issue of Credibility (15:10) Usage of Sources (18:17) Cooperation of the Community (29:17) Sustainability (32:04) Guest Outro (40:45) About Lane Rasberry: Lane Rasberry is a Wikimedian-in-Residence at the School of Data Science at the University of Virginia. His interests include popular science, consumer protection, civic engagement, access to health information, clinical research, the Open Movement, data science, LGBT history, and Wikimedia projects. You can find Lane Rasberry here: https://www.linkedin.com/in/lanerasberry/ https://datascience.virginia.edu/people/lane-rasberry ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
	Interview with Peter Sprague of Satellite Displays on New Inventions and Technology	24 Sep 2021	01:04:53
Ian in the episode meets with Peter Sprague, an entrepreneur who has worked in many technology companies and has been an integral part of the industry for the past years. Ian begins the episode with a short intro and then Peter presents his new invention and talks about his most recent book recommendation. Peter then spend some time talking about his early beginnings and tells the story of how he ended up where he is today. Ian and Peter than discuss the unimportance of a plan and the importance of people. Peter transitions into a story about him starting his first newspaper and how that ended up. Ian to answer Peter’s questions talks about his background and how he began. Peter than mentions the importance of luck and creativity in business and shares some of his personal stories connected to the themes. Ian and Peter both then discuss the change the online working spaces and what does it lack compared to real life. Peter then shares his examples on how common household items today were not accepted in the past and how you can’t always rely on the opinions of others in terms of prediction of success of your product. But Peter also mentions how even the smallest notes from strangers or friends can change your life or inspire you. Peter and Ian end the episode with some final thoughts about the topics discussed. Parts: Introduction (0:07) Guest and Badger Intro (1:09) A Brief History (3:02) Problems of a Plan (7:48) Early Beginnings (14:54) Ian’s Background (21:13) Luck and Creativity (22:36) Online Working Spaces (27:51) Innovation is Not Always Welcome (37:13) Strangers and Friends (44:36) Final Thoughts (49:16) You can find Peter Sprague here: https://sprague.com/ https://www.linkedin.com/in/pesprague/ peter@sprague.com https://satellitedisplay.com/ ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
	Interview with Robert Rouse of DAT Solutions on Technology Startups	16 Sep 2021	00:30:48
Today Ian welcomes Robert Rouse on the show to talk more about technology startups and making their strategies more partner based. Robert and Ian both talk about how technology companies changed through the years and how it might affect the market. Robert then mentions how new startups can accommodate and potentially turn into successful projects. Robert then explains how new technology helps to lower the entry fees and overall the barrier for people to take place and bring their ideas on the topic. Robert and Ian explain the concept of the hub companies and then outline their importance and benefits. Robert then shares his final thoughts and invites people to contact him if needed. Parts: Guest Intro (0:07) A New Wave (3:02) A Great Time For A Startup (6:53) Lowering the Barrier (12:00) Importance of Hubs (18:29) Final Thoughts (21:32) About Robert Rouse: Early in his career, Robert spent years talking directly with consumers about their issues and how companies can better deliver solutions to them. This drove a burning passion in him to help be an advocate for the customers as a Product Manager. Over the last two years, he has been able to help drive the Mobile strategy at his company to deliver products that help keep the backbone of our country (Truckers) stay rolling. Know more about Robert Rouse and DAT Freight & Analytics here: https://www.linkedin.com/in/robert-rouse-csm-ctb-15529981/ https://www.dat.com/ ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
	Interview with Adam Hook of SolarPod on Solar Installation and Design	09 Sep 2021	00:25:51
Today Ian invites Adam Hook from SolarPod to be a guest at the Conscious Design Podcast. Adam introduces the mission and what his company does as a part of the introduction. Adam also explains more about the technology his company is providing and how is it special and what does it bring to the market. Adam then elaborates more on the way his company is able to adapt to higher consumer demands and awareness. Adam and Ian discuss more about materials and how to be more eco-conscious with them. Adam also mentions some future plans for the company and if they want to support a DIY solar projects to lower the costs for the consumers. To conclude Adam shares some sites and places, where he or the company can be found. Parts: Guest Intro (0:07) Special Technology (5:38) Adapting To Consumers (11:25) What About The Materials? (15:28) Future of SolarPod (17:45) Final Thoughts (22:18) You can find Adam Hook here: https://www.linkedin.com/in/engineeradam/ https://ases.org/these-roofing-options-pair-best-with-solar-panels-2/ ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
	Interview with Alexander Yevzelman on the Future of the Automotive Industry	02 Sep 2021	00:31:40
Summary: Welcome to another episode of the Conscious Design Podcast and today the guest is Alexander Yevzelman, a man with 30-year experience in the automotive industry. They are going to talk about the future of the automotive industry from the perspective of Alexander. Ian and Alexander discuss Alexander’s past observations and experiences and try to at least hint what could change in cars moving forward into the future and Alexander also discusses why all of these changes are starting to happen now. Alexander then talks about the problems that many people see in electric cars. Alexander shares his final thoughts on the current relationship between environment and automotive industry and invites people to share their opinions with him on his social media. Parts: Guest Intro (0:07) Past Observations (3:31) Future Predictions (6:02) Why Now? (9:26) Main Problems With Electric Cars (14:40) Final Thoughts (27:12) You can find Alexander Yevzelman here: https://www.linkedin.com/in/alexander-yevzelman-35828111/ ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
	Interview with Amit Mehta on the Future of Auto Tech	26 Aug 2021	00:29:09
Today Ian welcomes Amit K Mehta from North American Lightning. Amit introduces himself in and talks about a bit about the company he is working for, NAL. Amit then continues to explain how his company is preparing for the technological advancements in the automotive industry. Ian and Amit then discuss the history of headlights and how have they developed and what we can expect from the headlight industry moving forward. Later Ian asks whether now power or size limitations are of a concern and Amit answers the question, revealing what he expects to be the top limitation when considering headlight design. Amit then explains what is one of the most expensive parts when constructing a vehicle and why is it important. Amit and Ian then discuss the idea of autonomous driving and what must change in order for it to take off. Amit then explains the idea of competing in multiple markets and how that can bring more value both to the customer and to his company. Amit concludes the show by talking about some of the current projects they are working on and invites more questions if the audience has some. Sections: Guest Intro (0:07) Into the Future (3:01) Headlight Development (7:16) Power or Size? (12:29) Problem to Overcome (14:11) Autonomous Driving (15:20) Multimarket Competition (19:19) Final Thoughts (26:30) About Amit Mehta: Amit’s years of experience has brought him to his current role of Head of Innovation for North American Lighting, Inc. His experience spans product and design engineering, as well as optimizing and benchmarking products in terms of cost, performance, technical, and brand advantage. In addition to his work with NAL, he’s a podcast host and a start-up advisor. You can find Amit Mehta here: https://www.linkedin.com/in/amit-mehta-4b5b5a1a/ https://www.nal.com/ ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
	Interview with Timothy Mahoney on Meaningful Marketing and Knowing Your Real Customers	19 Aug 2021	00:22:52
Today Ian welcomes Timothy Mahoney to the Conscious Design Podcast. Timothy introduces himself and talks about his experience at different automotive companies working as CMO. Timothy continues to describe how he was able to build better customer relations and what it took for each company. He also discusses the surprising similarity between working with Subaru and Porsche from a marketing standpoint. Timothy and Ian then discuss how you can make people feel better about donating to a greater cause and make it feel less like a “nice tax”. Timothy then discusses more about proper customer and market research. Timothy shares some final thoughts and invites you to contact him to conclude the episode. Sections: Guest Intro (0:07) Background (2:47) Love For Cars (5:59) Taxes For Greater Good (11:43) Knowing Your Customers (15:05) Final Thoughts (21:15) About Timothy Mahoney: Timothy Mahoney has worked as the CMO and other senior roles in companies such as Subaru, Volkswagen, GM, and Porsche. He helped Subaru to grow its Share the Love event grow and helped Porsche to market the Cayenne as a sports car company, something new for them. Now, he’s retired from the c-suite and sharing his experience where he can. You can find Timothy Mahoney here: http://linkedin.com/in/timothy-mahoney-4763678 https://twitter.com/tjmahoney56 ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
	Interview with Nick Mailhiot of Michelin on Design and Mobility	12 Aug 2021	00:30:16
Today Ian welcomes his guest, Nick Mailhiot with Michelin Tires to talk about design, challenges in design, and the Michelin Movin’On Challenge Design in 2021. Nick starts off by introducing himself and talks about his first impressions and challenges when he took over a big project. Nick and Ian continue to talk about the potential impact an idea can have and how it can inspire even the competition to do better. Nick answers Ian’s question about which age demographic engages with the Movin’On Challenge Design, which has been running since 2001. They also talk about some of the ideas with most potential come from and what they have been in the past. Nick also talks about the importance of having multiple inputs. Ian and Nick then talk a bit more about the importance of mobility in the modern-day era. Nick then shares contact details and some final thoughts and invites anybody to contact him, if they are interested. Sections: Guest Intro (0:07) Taking Over the Project (2:03) Ideas and Inspiration (7:05) Who Contributes? (11:16) Learning With Competitions (18:06) Mobility (21:39) Final Thoughts (27:29) About Nick Mailhiot: Nick is an experienced designer with a demonstrated history of working in the automotive industry. Skilled in Creative Problem Solving, Visual Storytelling, User Research, Sketching, and Product Development. Highly driven to the betterment of people and the planet through Human Centered Design. He’s been involved in many projects and is also the Chairman of the Movin’On Challenge Design through Michelin. You can find Nick, Michelin, and Movin’On here: https://www.linkedin.com/in/nick-mailhiot-51334133/ https://www.michelinchallengedesign.com/ https://www.instagram.com/michelin/ https://twitter.com/movinonconnect https://www.movinonconnect.com/ https://www.youtube.com/channel/UCrS71kSCwkl6bu1Vm0cgAbg https://www.facebook.com/movinonconnect/ ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes! Thank you!
	Interview with Jon Quigley of Value Transformation on Conscious Management	05 Aug 2021	00:42:42
Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes his guest Jon M Quigley of Value Transformation. They start off, as usual, with a brief guest introduction and the priorities and health work/life balance. Ian and Jon have a long talk about how passionate working differs from working for a paycheck. Jon talks more about how the meaning and reason for doing a certain job can define how hard you will be able to work on a project. Ian and Jon then continue talking about how humor helps to break the ice and makes the team work overall better. Ian stirs the debate into a topic about the courage to speak up against some wrongdoing and how that individual is needed in every team, no matter the backlash they might face, to which, Jon agrees. Jon then shares his top observations on how to prevent a burnout in a team and in an individual. During the parting words, Jon shares his contact details and invites you to chat with him. Sections: • Guest Intro (0:07) • Burnout Culture (2:48) • Meaning While Creating (7:55) • Fun at The Job (12:48) • Courage to Speak Up (23:29) • Burnout Prevention (35:26) • Parting Words (42:00) About Jon Quigley: Jon M. Quigley holds the PMP and CTFL certification with experience on a myriad of product development topics including process, quality and cost improvement techniques. He has nearly 30 years of product development experience, ranging from embedded hardware and software through verification and project management. Jon has won awards such as the Volvo-3P Technical Award in 2005 going on to win the 2006 Volvo Technology Award. Jon has secured seven US patents and a number of patents outside the US. Jon has co-authored more than 10 books on project management (including agile) and a variety of product development topics such testing and configuration management with CRC Press, Redwood Collaborative Media, as well as SAE International. You can find Jon & Value Transformation here: https://www.linkedin.com/company/value-transformation-llc/ https://www.linkedin.com/in/jonmquigley/ https://twitter.com/ValueTransform https://twitter.com/JonMQuigley https://www.instagram.com/jon_m_quigley/ www.valuetransform.com ///////// Want to be a guest? Visit: https://bit.ly/3BetCkf ///////// Want to work with us? 👉 https://www.petermanfirm.com/connect/ ///////// 👉YouTube Channel: http://bit.ly/3sG7VEi ✍️ Blog: https://bit.ly/3kltV6s 📰 Join our Newsletter: https://bit.ly/2U8IlMS ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
	Interview with Ryan Shindler of CoShape on Conscious Architecture	29 Jul 2021	00:39:21
Today Ian welcomes Ryan Shindler from triARC architecture and design and founder of CoShape. Ryan shares a bit about his background and what brought him to the career of an architect. Ian comments how the methods of building houses have not changed and Ryan explains how many buildings are constructed to fit the budget and not to enhance human experience and feelings. Ryan also talks more about how focusing on human experience would be very beneficial for houses and other structures we live and work in. Ian and Ryan both talk a bit about the impacts of architecture and how it can personally affect the people and Ryan provides a few examples of how housing spaces could be made to be more experience comfortable. Ryan also explains how past cultures did architecture and why people admire buildings from ancient eras. Ryan and Ian talk more about how shopping centers have been capitalizing on changing up small details that make the customers feel a certain way. Ryan concludes the episode by sharing some final thoughts on the topic. Parts: Guest Intro (0:07) Old Methods Die Hard (2:28) Focus on Experience (11:33) Impact of Architecture (19:08) A Lesson From the Past (22:50) Small Changes Matter (30:00) Final Thoughts (38:14) About Ryan Shindler: Ryan is passionate about elevating the built environment to a layer that inherently supports and improves our lives. With his background in both architecture and research, he takes a multi-scale systems thinking approach in bringing this dream to life. His approach synthesizes building planning, research, design, and construction to foster better outcomes. Quantifying the impact space has on the human experience and applying design strategies grounded in science and research is a huge part of his work. "Let’s choose to ask more from our surroundings." You can find Ryan and CoShape here: https://www.linkedin.com/in/ryan-shindler-48b06663/ https://www.coshape.space/ ///////// Want to be a guest? Visit: https://bit.ly/3BetCkf ///////// Want to work with us? 👉 https://www.petermanfirm.com/connect/ ///////// 👉YouTube Channel: http://bit.ly/3sG7VEi ✍️ Blog: https://bit.ly/3kltV6s 📰 Join our Newsletter: https://bit.ly/2U8IlMS ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
	Navigating Clean Shipping: Alejandra Teran's Voyage with SAILCARGO	30 May 2024	00:27:12
Join host Ian Peterman on the Conscious Design podcast as he engages with Alejandra Teran, the Chief Purpose Marketing Officer at SAILCARGO INC. They explore SAILCARGO's innovative approach to revolutionizing the shipping industry through zero-emission sailing cargo ships. Alejandra discusses the inception of this eco-friendly initiative, inspired by a desire to combine traditional sailing techniques with modern renewable energy systems. This episode delves into the challenges and advancements in sustainable maritime logistics, the potential of clean shipping, and how SAILCARGO aims to influence global shipping practices positively. Notable Moments: 0:43 Zero Emissions Sailing Cargo Ships 4:50 Shipping Using Wind-Powered Vessels 8:15 Hydrogen Fuel Cells And Wind Propulsion 14:04 Talent Acquisition And Social Impact 21:26 Sustainable Shipbuilding And Nonprofit Efforts About Alejandra Teran: Alejandra Teran is the Chief Purpose Marketing Officer at SAILCARGO INC. With a profound understanding of sustainable practices and a passion for maritime innovation, Alejandra contributes her expertise to drive the company's mission of clean shipping solutions. Her strong background in corporate marketing, coupled with her commitment to environmental stewardship, enables her to play a pivotal role in Sailcargo's journey toward revolutionizing the shipping industry. Learn more about Alejandra Teran and SAILCARGO INC.: https://www.sailcargo.inc/ https://www.linkedin.com/company/sailcargo https://www.facebook.com/sailcargo https://www.instagram.com/sailcargo https://www.youtube.com/channel/UCGuBI8GqmrsDNsx5KBUmXXg Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
	Interview with Travis Falstad and Beth Ann Falstad of The Building Community	22 Jul 2021	00:29:15
Today Ian welcomes two guests, Travis Falstad and Beth Ann Falstad, from The Building Community who strive to solve the issue of homelessness through an interactive and conscious process. The pair explains what the homelessness problem means for them and why they have started this initiative. After Ian asks what motivated them to create this project, Beth and Travis explain their initial process of brainstorming and then elaborate on how the project went from an idea into a real program. They also spend some time explaining the goal of the entire project. Ian asks how feedback has changed the objectives of the project and the pair provide an extensive answer about how they implemented suggestions into the final design. Beth Ann talks a bit more about the differences in the community and how much homeless people rely on each other to survive as a community. Ian asks about the materials used in creating the community housing they designed, which the pair happily answers. Ian ends the episode with a discussion about the future goals of the team and looking forward to restarting post-pandemic. Sections: Guest Intro (0:07) Project Intro (2:32) Project Goal (8:24) Changes Made (10:31) A Different Community (12:59) Importance of Community (15:43) Materials Used (20:48) Future Goals (25:36) ///////// Want to be a guest? Visit: https://bit.ly/3BetCkf ///////// Want to work with us? 👉 https://www.petermanfirm.com/connect/ ///////// 👉YouTube Channel: http://bit.ly/3sG7VEi ✍️ Blog: https://bit.ly/3kltV6s 📰 Join our Newsletter: https://bit.ly/2U8IlMS ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
	Interview with Perry Galanopoulos of Fufluns Foods on Creating High Quality Organic Supply Chain	15 Jul 2021	00:37:10
Today Ian welcomes Perry, owner of FuFluns Foods. Ian introduces the guest and Perry tells his personal story of how he became a business owner. Both of them move on to discuss supply chain and why the consumer should be conscious of them while buying their food. Perry talks more in detail about the different unwanted ingredients a consumer might find in his/her food and why you should care or watch out for those specific ingredients. Ian asks about the process of how the company is able to obtain the correct product and Perry happily explains. Perry also explains what inspired him to do this specific process. Ina asks about the experience of working with new plants and Perry explains what he has to learn when working with a new crop. In the Final Thoughts, Perry talks a bit about the future of the company and where he would like to see himself and FuFluns in a few years. Sections: • Guest Intro (0:06) • Supply Chains (2:17) • Ingredients Matter (10:09) • Process of Obtaining (15:36) • Inspiration for the Progress (22:04) • Embracing the New (27:40) • Final Thoughts (30:31) About Perry & Fufluns Foods: Perry Galanopoulos founded FuFluns as a health conscious, environmentally focused, supply chain expert who was tired of seeing big business mislead, cut corners and poison our planet. FuFluns offers discerning consumers vegan natural supplements of uncompromising quality, and a positive social and environmental impact. FuFluns products are sourced domestically, grown regeneratively (biodynamic) and extracted using a 500 year old artisanal method that separates, purifies and reunites the soul, body and spirit of the plant or fungi. They look at the science and build an optimally and environmentally friendly supply chain around it, partnering with passionate, well intentioned family owned businesses. You can find Perry & Fufluns Foods here: https://fuflunsfoods.com/ https://www.instagram.com/fuflunsfoods/ https://www.facebook.com/FUFLUNSFoods/ https://www.linkedin.com/company/fufluns-foods/ https://twitter.com/fuflunsfoods ///////// Want to be a guest? Visit: https://www.petermanfirm.com/conscious-design-podcast-application/ Want to work with us? 👉 https://www.petermanfirm.com/connect/ ///////// 👉YouTube Channel: http://bit.ly/3sG7VEi ✍️ Blog: https://www.petermanfirm.com/blog/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
	Interview with Josh Flagner on Teams and Becoming a Greener Company	08 Jul 2021	00:39:06
Today Ian Peterman welcomes Josh Flagner, a planning manager at Cleveland Tank and Supply. They start of talking about conscious design and Josh shares what are the hardships that you have to overcome to become greener. Josh also expands on the topic of some work market problems he has observed. Next Ian and Josh transition to talking about how to stay competitive in a growing market and new job benefits and why communication and personal touch are the key of keeping your employees loyal. They discuss kindness, hiring process and Josh shares a “dirty secret” regarding management. Josh and Ian also talk about how to get most of the studies and what can you do with them to help you become a better manager or a leader. Josh also shares his opinion on what is needed for a company to have a successful policy change and how that particular element can elevate your business to be better and overall, more competitive. Ian and Josh share some final thoughts before leaving and Josh invites people to connect with him with any questions. Sections: • Sustainable Design (0:37) • Work Market Problems (5:15) • Stay Competitive (13:34) • A Good Manager (22:12) • Policy Changes (33:10) • Final Thoughts (35:57) About Josh: He's an experienced planning and purchasing manager focusing on relationships and how to turn them into the driver for efficiency and productivity in manufacturing. Currently managing an administrative operations department consisting of Planning, Purchasing, and Engineering for Cleveland Tank and Supply. He's also a Chairman for the National Kidney Foundation of Northern Ohio Advisory Advocacy Committee, using his marketing, digital media, and communications experience to help shape local strategy and build relationships for the National Kidney Foundation. In addition, he also is host for 3 Guys 3 Cities podcast! Most importantly though, he's a devoted father who believes in putting flexibility and family first, for himself and for his team members. You can find Josh Flagner and what he's involved in here: https://www.instagram.com/3guys3cities https://www.twitter.com/joshflagner https://www.linkedin.com/in/joshflagner https://www.kidney.org/offices/nkf-serving-northern-ohio/contact https://www.clevelandtank.com/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// 👉Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ 👉Apply to join the Facebook Group - http://bit.ly/3uNkQWO ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by liking videos, sharing, and subscribing to our channel! Thank you.
	Interview with Richard Schreiber of the Ubuntu Initiative - Conscious Design Podcast	01 Jul 2021	00:30:25
Your host, Ian Peterman interviews Richard Schreiber of the Ubuntu Initiative. First, Ian lets the guest introduce himself to the audience before talking more about his product. Next, Richard explains the basic idea behind his initiative and what personal story made him realize that something like this is possible. Richard continues to explain how his goal took the physical form of Ubuntu Initiative. Ian and Richard continue to discuss what conversation and what the BLM protests brought to the table. After Ian’s question, the concept and reason for doing the initiative in the form of a board game. Richard also mentions what special features his game will have and how these move the discussion in the right direction. Ian and Richard both discuss the potential to expand and what is the future for the initiative. Ian and Richard end the episode by sharing their last thoughts. Sections: • Guest Intro (0:12) • Ubuntu Initiative (5:42) • Why a board game? (10:20) • Unique Features (15:56) • The Future of Ubuntu (18:25) • Final Thoughts (23:33) About Richard: I'm both an autism advocate for parents with children on the spectrum and an activist for diversity, inclusion and equality for all diverse groups, but especially neurodiversity. You can find Richard Schreiber and the Ubuntu Initiative here: https://www.linkedin.com/in/richardschreiber/ https://www.facebook.com/groups/NYCAustimComGroup https://www.instagram.com/richardschreiber/ http://nycautismcommunity.org/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking by liking and sharing our episodes! Thank you!
	Launching a Product - How to get a reseller to grow you exponentially!	25 Jun 2021	00:19:37
In this new episode of Conscious Design, Ian Peterman talks about resellers. Learn more about how these resellers can help you with your business. Learn more about the different types of resellers and the importance of each. Find out why customers are crucial in growing your business. Learn tips on marketing. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - Can We Make Sustainable Products?	24 Jun 2021	00:08:44
Can sustainable products be made? Ian Peterman answers that questions. In this video, he talks about the definition of sustainable. Learn about the importance of sustainable products in today’s environment. Find out the difference between sustainable and regenerative. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - Be the value to add to your product	23 Jun 2021	00:08:50
Be the value to add to your product. In this new episode of Conscious Design, Ian Peterman talks about the value t add to your product. Learn about the concept of value adds. Find out ways to add value to your product. Learn more about the difference between services. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - Avoid Feature Overload!	22 Jun 2021	00:15:15
In this new video, Ian Peterman talks about an overload of features. What does it mean? Ian discusses everything about it. Learn about the definition of the concept. Find out the elements. Learn more tips about a successful product strategy and how these features add to its success. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - 3 Distribution models – Don’t do all 3 at once!	22 Jun 2021	00:15:29
Welcome to another episode of the Conscious Design channel and today we are going to be talking about the 3 distribution models. Ian starts off by explaining each and every one of the distributions models, their main features and their main differences. Ian then continues to explain which distribution model is best for your specific needs and how to identify this. The episode ends with a brief discussion on when you should or can use more than one distribution model and why it would be beneficial to do so. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - What does sustainability mean for a product?	20 Jun 2021	00:09:54
What does sustainability mean for a product? Find out the answer in this episode of Conscious Design. Ian Peterman Talks about sustainability. He provides areas for aspiring investors. Learn about recycling and what items fall into this category. Find out about the different types of reusability on various products. Learn tips about how the manufacturing process can be tailored for sustainability. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	The Future of Mass Timber: Sustainability and Innovation with Todd Beyreuther	23 May 2024	00:32:19
Join Ian Peterman on the Conscious Design podcast as he sits down with Todd Beyreuther, Director of Product at Mercer Mass Timber. They dive into the revolutionary world of mass timber, exploring its role in sustainable construction and the innovative approaches Mercer is taking to redefine the industry. Todd shares insights into the company's origins, its strategic expansions, and the impact of their products on reducing carbon footprints. The conversation also covers the challenges and future of mass timber in the architectural and construction landscapes, offering a glimpse into the potential for more sustainable urban development. Link mentioned: Tallest Full-scale Building Ever Constructed - https://today.ucsd.edu/story/engineers-shake-tallest-full-scale-building-ever-constructed-on-uc-san-diego-earthquake-simulator Notable Moments: 00:44 The Origins and Expansion of Mercer Mass Timber 01:59 Sustainable Product Development 04:04 Exploring the Future of Prefabrication and Modular Construction 06:32 Navigating Standards and Regulations in Timber Construction 09:25 Innovating with Mass Timber: From Design to Implementation 14:56 The Role of Mass Timber in Urban Development and Housing 27:31 The Future of Mass Timber and Sustainable Construction About Todd Beyreuther Todd Beyreuther has been with Mercer Mass Timber as its Director of Product for two years. Todd has 23+ years of experience in structural engineering practice, academic research, and mass timber product development. He is an Adjunct Research Professor at WSU Composite Materials and Engineering Center. About Mercer Mass Timber Mercer Mass Timber (MMT) is a low-carbon advanced manufacturer of bio-based building materials that empowers communities worldwide to build beautiful, zero-carbon timber buildings. As the largest manufacturer of mass timber in North America, MMT’s people, resources, and technology combine to create built environments that inspire and enable builders, developers, and designers to forge greener, more equitable communities. MMT is backed by Mercer International, one of the world’s largest market pulp producers. Learn more about Todd Beyreuther and Mercer Mass Timber: https://www.linkedin.com/in/toddbeyreuther/ https://mercermasstimber.com/ Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
	Launching a Product - Why is it important to develop prototypes as a small business?	17 Jun 2021	00:12:02
As a small business, you must develop your prototype. In this episode of Conscious Design, Ian Peterman talks about the vital part of prototyping in developing your product. Learn the importance of user testing. User testing narrows down on what your product should focus on. Find out how your product works by using the user testing strategy. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - How You Can Build Brand Legacy	17 Jun 2021	00:13:43
Welcome to another episode of the Conscious Design and today we are going to be talking about how you can build brand legacy. Ian starts off by defining the term brand legacy and how it ties to launching a product. Ian then continues to talk about the importance to think about some long term goal and plan for it accordingly, but never expect for it to go smoothly. Ian continues to explain why brand narrative it is important for customers to understand your brand. Next Ian transitions to talking about impact and how you should not underestimate how much influence and impact you can truly have. Ian connects this theme with customer experience and talks about why it is a crucial part of the legacy. Ian ends the episode by explaining what CSR is and how does it tie in with creating a lasting legacy. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - Who can make a prototype of my invention?	16 Jun 2021	00:08:57
You can make a prototype of your invention. You just need to know where to go. In this episode of Conscious Design, Ian Peterman talks about prototype shops and why they are the best choice these days. Ian talks more about a design firm. In this video, learn about the difference between a design firm and a shop. Find out some tips on how to make your prototype. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - 7 types of product specifications	16 Jun 2021	00:13:24
What are the seven types of product specifications? In this episode of Conscious Design, Ian Peterman talk about the design specifications of a product. He continues to explain the parts that make up a design specification. Learn to find the right materials for the design specification. Find out the difference between the quality specification and testing stage. Get to know more about what documentation is needed when giving out a product specification. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - How to make your product more sustainable?	16 Jun 2021	00:10:57
Welcome back to another episode of the Conscious Design and today we are going to be talking about what can you do to make your product more sustainable. Ian shares his tips on analyzing the impacts a product will or can have and adapting them to make it more sustainable. Ian also talks more about how reducing what you can without harming the quality of the product can help very much and he also shares areas in which he thinks almost anybody can adjust. Ian ends the episode by discussing how investing into your product lasting longer will increase its sustainability. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - How do I reduce product costs?	15 Jun 2021	00:14:31
Want to know how to reduce product costs? In this video, Ian Peterman talks about labor and what you can do to decrease the expense in this area. Learn about the advantages of off-shelf parts in terms of budgeting. Get to know more about the best materials to used to minimize the cost of a project. Find out the difference between raw materials and methods of processing more. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - How does new product development fit into an overall business strategy?	15 Jun 2021	00:13:01
Welcome to another episode of the Conscious Design and today we are going to talk about how does new product development fir into an overall business strategy. Ian begins with a discussion on increased market share and how you can use a new product to increase it. Ian continues to explain how a new product can help you increase your current revenue but what risks are connected with the financial side of the development. Ian also mentions how you can design your product and guide the development with the goal of directly going against your competition with a similar product. Ian then discusses how a new product can help you achieve or bring you closer to your company mission. The episode ends with Ian talking about visibility for the public and new products. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - How long does it take to manufacture a new product?	14 Jun 2021	00:10:43
Ever wonder how long it takes to manufacture a new product? In this video, Ian Peterman talks about the importance of the areas and specifications of a product to determine the timeline. He mentions that time usually moves for a project due to different factors. Learn about the types of materials and how it affects in manufacturing the product. Find out how funding is crucial in the success of manufacturing a product. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - Build a legacy with a product company	14 Jun 2021	00:15:08
Welcome to another episode of the Conscious Design and today we are going to be talking about building a legacy with a product company. Ian starts off by highlighting the importance of knowing your mission and also mentions how long-term planning can help you reach this ideal of yours. Ian also mentions how correctly assessing your impact is crucial to define. Ian the goes on and mentions some areas to improve that could help with legacy creation. The episode ends with Ian mentioning a loop in which you correctly assess what is going on what in your business. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - How to bring a product to market for less than $5,000?	13 Jun 2021	00:10:33
How do you bring a product to market for less than $5000? In this video, Ian Peterman talks about how the number of parts can influence the overall cost of manufacturing and production. Ian shares tips on how to minimize packaging when producing a product. Learn about the importance of content to attract attention to your product. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Lylo: A New Era of Eco-Friendly Laundry Innovation with Paramveer Bhachu & Joanna Power	16 May 2024	00:25:32
Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of an eco-friendly, portable washing machine designed to save water by reusing shower water. The co-founders share their development process, from prototyping to market testing, and discuss the diverse applications of their product in settings like boating, camping, and potentially developing countries. They highlight the design considerations that make Lylo not only functional but also psychologically appealing to consumers. Notable Moments: 00:25 From Shower Thought to Sustainable Solution 02:12 Development Journey: Prototyping and Feedback 03:36 Exploring Potential: Beyond the Student Market 04:57 The Science of Shower Water Recycling 06:55 Branding and Market Strategy: Building a Community 09:21 Design Insights: Psychology Meets Functionality 20:31 Looking Ahead: Commercialization and Impact About Paramveer Bhachu & Joanna Power: Paramveer is a brand designer based in London known for pushing boundaries and maintaining optimism in the face of challenges. He strives to design solutions that have a tangible, positive impact. In his previous roles, he has utilized his research, development, and design skills to identify a business' precise needs, managing projects in branding, marketing, packaging, and industrial design. Joanna, the founder of Lylo, is a graduate of Product Design Engineering from Brunel University London. She is an Innovation Graduate Consultant at Anglian Water's @One Alliance. Learn more about Paramveer Bhachu & Joanna Power and Lylo: https://lyloproducts.co.uk/ https://www.instagram.com/lyloproducts/ https://www.linkedin.com/company/lyloproducts/ https://www.linkedin.com/in/pbhachu/ https://www.linkedin.com/in/joanna-power-ab7b02151/ Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
	Launching a Product - How much does packaging impact the success of a product?	12 Jun 2021	00:11:27
Learn the importance of packaging and how it determines a product’s success. In this video, Ian Peterman talks about the purpose of packaging. He discusses the importance of packaging in the product presentation process. Learn about the target market you can focus on when it comes to packaging. Find out how customer’s first impressions are truly lasting. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - 5 questions you should ask yourself before deciding to develop a product	11 Jun 2021	00:14:25
Learn the importance of packaging and how it determines a product’s success. In this video, Ian Peterman talks about the purpose of packaging. He discusses the importance of packaging in the product presentation process. Learn about the target market you can focus on when it comes to packaging. Find out how customer’s first impressions are truly lasting. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!
	Launching a Product - What is a product specification?	10 Jun 2021	00:11:53
What is a product specification? In this episode of Conscious Design, Ian Peterman talks about product specification and its importance to a project. Learn about the features that need to appear in a product specification section. Find out what CMF stands for and why it is a vital part of the product specification. Know more about all the areas included in working for a product specification. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

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