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Love emo music? Want to improve your marketing? Look no further - siblings Sarah and Sam Hillifer chat about managing messy data pipelines and making smarter marketing decisions, all while tying it to the line of a favourite emo song. Whether you're a nonprofit, small business, or data enthusiast, this episode offers practical tips to improve your data health and marketing precision.

Main topics:

• The challenge of tangled data sources and the importance of a single source of truth
• Strategies for maintaining consistent naming, unique identifiers, and data integrity
• How to detect data pipeline issues early with built-in checks and balances
• The significance of understanding every piece of data before trusting the output
• Examples of bad data leading to poor decision-making and how to prevent it
• Practical steps for starting fresh with data cleanup, even from scratch
• The value of timestamps, contact points, and behavioural data in enhancing marketing campaigns