Explorez tous les épisodes du podcast Concierge Medical Marketing Podcast

This podcast episode features an interview with Cole Kirschner, CEO and founder of AgeRate, discussing their at-home blood test that measures biological age through epigenetic analysis. Designed for concierge and direct primary care practices, the test helps patients track and optimize their aging process by providing insights into chronic inflammation, metabolic, and immune health, beyond just their chronological age. Practices can use AgeRate to improve patient retention through follow-up testing, quantify the effectiveness of their longevity programs, differentiate their services, and generate income, with a convenient consignment model for clinics. The discussion also touches on AgeRate's marketing strategies, focusing on B2B outreach to medical practices and their plans for future report expansions, like analyzing marijuana usage impact.

00:00 Introduction to AgeRate and Guest Background

01:09 Cole shares his background and interest in health optimization

02:11 Overview of AgeRate's biological age testing service

03:01 How the blood test measures biological age and its significance

04:28 Results delivery process to practitioners and consumers

05:25 Recommendations and lifestyle changes based on test results

07:07 Chronic inflammation and long-term health insights

10:52 Marketing strategies: digital ads, trade shows, and outreach

22:02 Success stories and real-world outcomes

23:46 Future updates: marijuana and other health insights

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Tami Singh of Aspire Health Direct Primary Care in Plantation, Florida, about her journey from growing up in New York and South Florida to attending Ross University in Dominica and completing residency at USF. Dr. Singh shares how she moved from physician-owned group practice into DPC after a hospital takeover introduced quotas and administrative burdens that made it harder to practice medicine the way she wanted, prompting her to launch her own membership practice in 2017 with support from her family. She discusses building her patient panel, now full at about 430 patients due to her mix of traditional primary care and functional medicine, adding a partner to help meet demand, and using transparent pricing, in-office support, and AI-assisted EMR tools to improve care. The conversation also covers practical marketing strategies like social media, reviews, chamber involvement, and walking around as a branded “billboard,” along with broader reflections on why DPC and concierge medicine help physicians avoid burnout and give patients more attentive, personalized care.Chapters00:00:24 - Introduction and Welcome 00:01:31 - Dr. Tami Singh’s Background and Education 00:04:20 - First Job, Hospital Takeover, and Discovery of DPC 00:07:31 - Partner, Growth, and Practice Expansion 00:09:41 - Benefits of Membership Medicine and Better Patient Care 00:12:19 - Panel Size and Practice Capacity 00:15:36 - Labs, Imaging, Medications, and Staffing 00:17:02 - Pricing Model and Functional Medicine Visits 00:19:36 - AI, EMR, and the DPC Community 00:21:17 - Marketing Advice: Social Proof, Community, and Reviews 00:25:45 - Tracking Marketing Results and Patient Lifetime Value 00:27:33 - Business Growth, Exit Planning, and Steven’s Story 00:31:58 - Advice for Physicians Considering Membership Medicine 00:34:04 - Closing Remarks and Farewell

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Timothy Brownstone, CEO of Kymira, about the origins and science behind Kymira’s infrared-infused clothing, sleepwear, and bedding designed to support health, recovery, circulation, and sleep. Tim shares his background in science and sports, the university research that led him to develop the technology, and how he launched Kymira to bring the benefits to athletes, patients, and aging populations while navigating different regulatory claims across global markets. He explains how the products work at a biological level, cites peer-reviewed studies supporting benefits such as improved circulation, reduced soreness, faster wound healing, and better sleep, and discusses how medical practices can resell the products through in-office retail, affiliate links, or drop-shipping models. The conversation also covers Kymira’s marketing strategy, the importance of education and word of mouth, customer feedback and returns, and how the company is helping practitioners create an additional revenue stream while improving patient outcomes.00:00:00 - Introduction and Guest Welcome 00:01:43 - Tim Brownstone’s Backstory 00:02:33 - Education and Scientific Background 00:03:37 - Founding Kymira and the Third Path 00:06:58 - Kymira’s Medical and Athletic Impact 00:07:30 - Origin of the Kymira Name 00:08:47 - Clinical Benefits and Regulatory Differences 00:11:30 - How Kymira Technology Works 00:14:45 - Getting in Touch with Tim and Kymira 00:15:51 - How Medical Practitioners Can Resell Kymira 00:21:49 - Marketing Strategies for Kymira 00:28:51 - Kymira’s Affiliate Referral Program 00:30:47 - Return Policy and Product Guarantees 00:32:50 - Product Line Overview and Sleep Benefits 00:36:33 - Doubling Up with Sheets and Pajamas 00:38:06 - Future Distribution Ideas and Wrap-Up 00:39:24 - Helping Membership Medical Practices Grow 00:42:38 - Final Thoughts and Closing Remarks

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Adam Southam, founder of Food for Health, who discusses the concept of using food as medicine to improve health outcomes. Adam shares his personal journey of health transformation through dietary changes and how this inspired him to create the GoNo app, which helps users make informed food choices based on their individual health conditions. The conversation also covers the app's functionality, its benefits for medical practitioners, and the potential for improving patient engagement and health outcomes.

00:00 Introduction to Food as Medicine

02:29 Adam's Journey: From Problem Child to Entrepreneur

04:46 The Impact of Food on Health

07:09 The GoNo App: Personalized Nutrition Guidance

09:32 Understanding Efficacy and Clinical Evidence

12:29 Behavioral Insights in Food Choices

16:26 Collaboration with Concierge Doctors

19:46 Monetizing Health: Revenue for Practices

23:14 Patient Data and Privacy

26:27 Conclusion and Future Directions

Starting a concierge or direct primary care practice?Understanding medical malpractice insurance is critical — and many physicians get this wrong.In this episode of the Concierge Medical Marketing Podcast, Steven Schwarz interviews Jennifer Wiggins, CEO of Aegis Malpractice Solutions, to break down everything physicians need to know before choosing a malpractice policy.🚀 What You’ll Learn in This Episode✔ The difference between occurrence vs claims-made insurance✔ What tail insurance is (and why it can cost thousands)✔ How to avoid unexpected malpractice costs when leaving a job✔ Why concierge & DPC doctors often pay LOWER premiums✔ How to choose the right malpractice coverage for your practice✔ Common mistakes physicians make when buying insurance💡 Key Concepts Explained1️⃣ Occurrence vs Claims-Made InsuranceOccurrence Policy → Covers incidents when they happenClaims-Made Policy → Covers when a claim is filedEach has different pricing, risks, and long-term implications.2️⃣ Tail Insurance (Critical!)If you have a claims-made policy, you may need tail coverage when you leave a job or close your practice.💰 Typical cost:• ~1.5x to 2x your annual premiumThis is one of the biggest surprises for physicians.3️⃣ Discounts for Concierge & DPC DoctorsConcierge and DPC physicians often:✔ Spend more time with patients✔ Have better relationships✔ Face fewer lawsuitsBecause of this, many insurers now offer discounted malpractice rates.⏱ Chapters00:00 Introduction00:24 Meet Jennifer Wiggins (Aegis Malpractice Solutions)01:00 How Jennifer Got Started in Medical Malpractice04:05 Why She Started Her Own Brokerage06:05 Occurrence vs Claims-Made Explained09:30 What is Tail Insurance?11:20 Tail Coverage When Retiring13:30 Statute of Limitations & Risks16:15 Cost of Tail Insurance19:10 How the Quote Process Works21:40 Timeline to Get Coverage24:26 Discounts for Concierge Doctors26:18 Why Specialization Matters in Insurance Brokers26:58 How to Contact Jennifer

What would you do if your clinic was about to go bankrupt?

In this episode of the Concierge Medical Marketing Podcast, Steven Schwartz interviews Amanda Price, a nurse practitioner and owner of Faith Family Medical, who shares her powerful journey from financial struggle to building a thriving Direct Primary Care (DPC) practice.

Amanda opens up about:

• Nearly losing her clinic after 16 years in an insurance-based model
• The moment that changed everything
• How she transitioned to DPC in just a few months
• The marketing strategies that helped her grow fast
• Why patients are choosing DPC over traditional healthcare

If you're a healthcare provider, entrepreneur, or curious about Direct Primary Care, this episode is packed with real-world insights and inspiration.

🔗 Learn more about Amanda Price:

https://faithfamilymedical.com

🔗 Free Digital Marketing Guide:

https://conciergemd.marketing

🔗 Join Maddy AI Community:

https://cmmkg.com/JustAskMaddy

🔗 Book a Strategy Call:

https://cmmkg.com/schedule

⏱️ Timestamps:

00:00 Introduction

00:40 Amanda’s background & journey into medicine

04:55 Insurance model struggles

06:24 Near bankruptcy & turning point

09:55 Discovering Direct Primary Care (DPC)

13:58 Transitioning patients to DPC

16:20 Why DPC is better

18:30 Chronic Lyme discovery

21:43 Building a clinic team

22:58 Employer partnerships

27:02 Future of DPC

30:14 Advice for starting

34:42 DPC community

39:39 AI marketing tools

46:21 Final advice

#DPC #DirectPrimaryCare #HealthcareBusiness #MedicalMarketing #NursePractitioner

In this episode, Dr. Roger Moczygemba shares his journey from Navy family medicine to pioneering telemedicine and establishing a successful Direct Primary Care (DPC) practice in San Antonio. Discover insights on building a DPC practice, working with employer groups, marketing strategies, and the future of AI in healthcare.

Chapters

00:00 Introduction to Dr. Roger Moczygemba

01:57 Journey to Direct Primary Care

04:27 The DPC Model and Employer Focus

08:51 Navigating Insurance and DPC

12:26 Marketing Strategies for DPC Practices

16:09 Growth and Future of Direct Med Clinic

17:42 Advice for Aspiring DPC Practitioners

21:28 The Role of AI in Healthcare

26:46 Conclusion and Final Thoughts

Summary

In this episode of the Concierge Medical Marketing Podcast, host Stephen Schwartz interviews Dr. Grant Antoine from Viome, a company focused on precision health through RNA testing. Dr. Antoine discusses his background in integrative medicine and the innovative work Viome is doing to personalize health recommendations based on microbiome activity. The conversation covers the importance of early detection and prevention in health care, the role of RNA in understanding health risks, and how personalized nutrition can optimize health outcomes. Dr. Antoine emphasizes the need for targeted supplementation and the unique insights provided by Viome's Precision Health Pro test.

Chapters

00:00 Introduction to Viome and Dr. Grant Antoine

03:43 Understanding Precision Health Pro

08:45 The Importance of RNA in Health

14:20 Personalized Nutrition and Supplementation

In this episode, Steven Schwartz interviews Alina Trigubenko, CEO of Profi, about how their platform streamlines program delivery, patient engagement, and operational efficiency for concierge and direct primary care practices. They discuss the platform's features, integrations, HIPAA compliance, and future AI enhancements, providing valuable insights for healthcare providers looking to optimize their practice management.

00:00 Introduction to Profi and Its Mission

02:41 Understanding Program Delivery and Patient Engagement

05:16 Streamlining Administrative Tasks for Practitioners

07:57 Enhancing Patient Experience and Engagement

10:34 Integration and Compliance in Healthcare

13:29 Future Developments and AI Integration in Profi

16:12 Conclusion and Resources for Practitioners

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Katie Rhodes, a financial expert specializing in concierge medical and DPC practices. Katie shares her journey into healthcare finance, the importance of having a CFO or fractional CFO, and common financial mistakes made by medical practices. The conversation delves into the critical distinction between cash flow and profit, tools for financial planning, and the value of ongoing financial analysis. Katie emphasizes the need for physicians to understand their numbers and make informed decisions to ensure the success of their practices.Chapters00:00 Introduction to Concierge Medical Practices02:48 Katie's Journey into Healthcare and Finance05:13 Common Financial Mistakes in Concierge Medicine07:42 Understanding Cash Flow vs. Profitability10:48 The Role of a Fractional CFO13:26 Tools for Financial Planning and Growth16:10 Final Thoughts and Resources

SummaryIn this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Jack Tawil, CEO and chairman of MedPod. Jack shares his journey from healthcare at Walmart to founding MedPod, a company focused on improving healthcare access through innovative technology. The conversation covers the challenges faced in healthcare delivery, the technology behind MedPod, its diagnostic capabilities, and how it can enhance concierge and direct primary care practices. Jack emphasizes the importance of patient-centric care and the potential for MedPod to revolutionize healthcare delivery.Chapters00:00 Introduction to MedPod and Jack Tawil02:38 Jack's Journey from Retail to Healthcare05:33 Founding MedPod: Vision and Challenges08:06 The Technology Behind MedPod11:14 MedPod's Impact on Patient Care13:57 Applications of MedPod in Various Settings16:31 MedPod in Concierge and DPC Practices19:08 Business Models and Opportunities with MedPod21:32 Conclusion and Future of Healthcare with MedPod

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Claudia Cometa, a patient advocate and author. Claudia shares her journey into healthcare, emphasizing the importance of patient advocacy and the role of technology in improving patient outcomes. She discusses her new book, 'Patient Empower Thyself,' which aims to shift the paradigm of how patients engage with their healthcare. The conversation highlights practical tips for patients to navigate their healthcare journey effectively. To access her course, use the code CONCIERGE

00:00 Introduction to Patient Advocacy

02:44 Claudia's Journey into Healthcare

05:42 The Role of a Patient Advocate

08:16 Navigating Healthcare Challenges

10:51 The Impact of Technology on Patient Advocacy

13:45 Writing 'Patient Empower Thyself'

18:31 Conclusion and Resources

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Drs. Prisiliano and Monica Salas from Salveo Direct Care. They discuss the structure and growth of their direct primary care practice, the importance of marketing and community engagement, and the role of AI in healthcare. The conversation highlights the benefits of membership medicine and how it can lead to better patient outcomes.

Chapters

00:00 Introduction to Direct Primary Care

01:56 Understanding the DPC Model

03:45 Transitioning from Traditional to Direct Care

03:45 Advice for New Physicians Considering DPC

05:40 Marketing Strategies for DPC Practices

09:46 The Importance of Community Engagement

13:40 The Role of AI in Modern Medicine

17:58 Final Thoughts and Future of DPC

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Doug Krohn, founder of Konk Sleep, a telehealth platform designed to streamline the diagnosis and treatment of obstructive sleep apnea. Dr. Krohn shares his journey from being a pediatrician to creating a solution that addresses the pain points of traditional sleep apnea diagnosis and treatment. The conversation covers the serious health risks associated with untreated sleep apnea, the innovative approach of Konk Sleep in reducing diagnosis time, and how concierge and direct primary care practices can collaborate with Konk to enhance patient care. Additionally, Dr. Krohn discusses the marketing strategies employed by Konk Sleep to reach potential patients effectively.

Chapters

00:00 Introduction to Concierge Medical Marketing and Dr. Doug Krohn

02:41 The Journey to Founding Conk Sleep

05:32 Understanding Obstructive Sleep Apnea

08:15 Traditional Diagnosis vs. Conk Sleep's Innovative Approach

11:16 The Patient Experience with Konk Sleep

14:01 Collaboration with Concierge and Direct Primary Care Practices

16:34 Marketing Strategies for Konk Sleep

19:42 Conclusion and Future Directions

In this episode of the Concierge Medical Marketing Podcast, Dr. Chad Levitt shares his journey from a traditional oncology practice to founding OnCare MD, a virtual oncology advocacy service. He discusses the importance of patient education, empowerment, and the integration of technology in cancer care. Dr. Levitt emphasizes the need for patients to be informed consumers in their healthcare journey and how his practice aims to fill the gaps in traditional oncology care. The conversation also touches on the potential for growth and collaboration within the healthcare landscape.

Chapters

00:00 Introduction to Dr. Chad Levitt

01:38 Chad's Medical Journey and Specialization

06:18 The Launch of OnCare MD

09:55 Patient Engagement and Practice Structure

18:26 Integrative Oncology and Patient Empowerment

24:44 Business Model and Collaborative Opportunities

32:30 The Future of Oncology and Technology

38:33 Conclusion and Contact Information

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Tina Patel Gunaldo, founder of Collaborate for Health. Tina shares her journey from physical therapy to focusing on interprofessional collaboration in healthcare. The conversation emphasizes the importance of teamwork in achieving better patient outcomes, the characteristics of high-performing teams, and the role of community in patient care. Tina provides practical advice for small medical practices on building effective teams and highlights the significance of including patients in discussions about their care. The episode concludes with resources for developing high-performing teams in healthcare settings.

Chapters

00:00 Introduction to Team Building in Healthcare

01:37 Tina's Journey: From Physical Therapy to Team Collaboration

05:48 The Science of Teaming: Knowledge, Skills, and Application

07:43 Building Healthy Teams in Small Practices

10:26 30 Characteristics of High-Performing Teams

16:09 The Importance of Community in Healthcare

21:41 Understanding Patient No-Show Rates

27:03 Involving Patients in Team Discussions

30:37 Creating Effective Communication Pathways

35:11 Conclusion: The Future of Team-Based Care

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Penni Vachon, a nurse practitioner and owner of DPC Launchpad. Dr. Vachon shares her journey from traditional insurance-based practice to establishing a Direct Primary Care (DPC) model, emphasizing the importance of holistic care and patient relationships. The conversation covers the challenges of transitioning to DPC, marketing strategies, and the significance of mentorship in the DPC community. Dr. Vachon also discusses the recent DPC Launchpad conference, offering insights into the future of healthcare and the growing trend of DPC practices.

Chapters

00:00 Introduction to Dr. Penny Vachon

01:31 Transitioning from Traditional to Direct Primary Care

05:56 The Benefits of Direct Primary Care

09:29 Advocacy and Coordination of Care

10:34 Managing Patient Panels and Complexity

12:54 Marketing Strategies for Growth

17:32 Challenges in Starting a DPC Practice

19:20 DPC Launchpad: Educating Future Practitioners

24:16 Advice for Aspiring DPC Practitioners

28:13 Setting Boundaries with Patients

30:09 Finding Work-Life Balance

34:00 The Future of Direct Primary Care

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Andrea Sebaihi, an expert in providing medication access and affordability for concierge medical and Direct Primary Care (DPC) practices through ManifestRx. They discuss how ManifestRx operates, the benefits it offers to both practices and patients, and share success stories of how it has positively impacted DPC practices. The conversation also touches on marketing strategies for growth in the healthcare sector and concludes with insights on supporting practices in their mission to improve healthcare delivery.

Chapters

00:00 Introduction to Concierge Medical Practices

03:23 Understanding ManifestRx and Its Benefits

06:30 The Role of Medications in DPC Practices

09:22 Success Stories and Impact on Practices

12:28 Marketing Strategies for Growth

15:12 Conclusion and Final Thoughts

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Ashley Pendrick, a pharmacist and consultant specializing in the integration of pharmacists into concierge and direct primary care practices. They discuss the benefits of having pharmacists on the healthcare team, including improved patient care, cost savings, and reduced physician burnout. Dr. Pendrick shares insights on how pharmacists can enhance medication management, educate patients, and ultimately lead to better health outcomes. The conversation also touches on the future of concierge medicine and the growing demand for personalized healthcare solutions.

Chapters

00:00 Introduction to Concierge Medicine and Pharmacists' Role

03:20 The Impact of Pharmacists in Direct Primary Care

06:23 Financial Benefits of Integrating Pharmacists

09:29 Future of Direct Primary Care and Concierge Medicine

12:04 Building Relationships in Healthcare

15:17 Conclusion and Resources for Physicians and Pharmacists

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews John Rothwell from Island Direct Primary Care. John shares his journey from military service to becoming a nurse practitioner and eventually opening a direct primary care practice. He discusses the challenges and opportunities in the healthcare system, the importance of community engagement, and innovative marketing strategies for DPC practices. The conversation highlights the growing trend of direct primary care and its potential to transform patient care and healthcare delivery.

Chapters

00:00 Introduction to Direct Primary Care and Guest Background

05:54 Transitioning to Direct Primary Care

10:34 Growth of Direct Primary Care in Brevard County

18:12 Challenges in Growing a Direct Primary Care Practice

27:54 Conclusion and Future Plans

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Helen Tackitt, a family nurse practitioner and owner of Direct Primary Care Mebane. Helen shares her journey into medicine, the transition to a direct primary care model, and the marketing strategies that have helped her practice grow. She discusses the importance of patient connection, the challenges of setting boundaries, and the success stories of her patients, particularly in functional medicine. The conversation also touches on the future of direct primary care and the potential for government support in this innovative healthcare model.

Chapters

00:00 Introduction to Direct Primary Care

04:09 Helen Tackitt's Journey into Medicine

09:29 Advice for New Practitioners

11:26 Marketing Strategies for DPC Practices

24:43 Success Stories in Functional Medicine

28:20 The Future of Direct Primary Care

In this episode, Steven Schwartz and Michael Tetreault discuss the evolution of concierge medicine and the importance of effective marketing strategies for medical practices. They explore various aspects of digital marketing, including website design, patient retention, and the significance of building strong relationships with patients. The conversation highlights the need for medical professionals to adapt to changing patient expectations and leverage technology to enhance their practices.

Chapters

00:00 Introduction to Concierge Medicine and Marketing

03:00 The Evolution of Concierge Medicine

05:20 Concierge Medical Marketing: Services and Strategies

11:25 Designing Websites to Convert

14:07 Understanding Customer Avatars and Targeting

19:52 The Power of Marketing Automation

27:27 Automating Patient Engagement

28:52 The Importance of Connection in Healthcare

30:42 New School Marketing Strategies

34:38 Understanding the Need for Marketing

42:25 Creating Value in Patient Relationships

43:46 Free Resources for Medical Professionals

45:48 Recommended Reading for Growth

48:25 Personal Reflections and Faith

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Dr. Matthew Hitchcock, a successful DPC physician from Chattanooga, Tennessee. They discuss Matthew's journey from engineering to medicine, the growth of his practice, and the challenges he faced along the way. Matthew shares insights on effective marketing strategies, pricing structures, and the importance of patient retention through word of mouth and social media. He also offers advice for aspiring DPC physicians and discusses the future of the DPC industry.

Chapters

00:00 Introduction to Direct Primary Care

03:33 Matthew's Journey to DPC

06:22 Growth and Challenges in DPC

09:22 Marketing Strategies for DPC Practices

12:10 Pricing Strategies and Patient Retention

15:13 Navigating Employer Groups in DPC

18:22 Overcoming Challenges in DPC

21:04 Advice for Aspiring DPC Physicians

24:10 The Future of DPC and Concierge Medicine

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Nina Crowley, a nutrition expert and director at SECA, a company specializing in body composition analysis. Nina shares her journey from being a dietitian to working in health psychology and eventually joining SECA. The conversation delves into the importance of body composition analysis in healthcare, particularly in concierge medicine, and how it can enhance patient outcomes. Nina explains the technology behind body composition devices, the metrics they provide, and real-world applications in medical practices. The episode also discusses marketing strategies for integrating body composition services into healthcare practices.

Chapters

00:00 Introduction to Nina Crowley and Her Journey

03:09 Understanding Body Composition Analysis

06:07 The Technology Behind Body Composition Devices

09:19 Integrating Body Composition in Concierge Medicine

12:25 Real-World Applications and Success Stories

15:29 Marketing Body Composition Services

18:20 Conclusion and Resources

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Dr. Sahil Chopra, founder of Empower Sleep, about the critical importance of sleep and innovative solutions for sleep testing. Dr. Chopra shares his journey from traditional medicine to creating a company focused on improving sleep health through accessible diagnostics. The conversation explores the impact of sleep on overall health, the evolution of sleep medicine, and how data-driven insights can empower both physicians and patients to make informed decisions about sleep health.Chapters00:00 The Importance of Sleep08:23 Empower Sleep: A New Approach to Sleep Medicine16:05 Understanding Sleep Testing and Data23:38 Transforming Sleep Health: Insights and Recommendations

In this episode of the Concierge Medical Marketing Podcast, Dr. Tanner Moore shares his journey into Direct Primary Care (DPC) and the founding of Clearwater Health. He discusses the challenges of the traditional fee-for-service healthcare model, the importance of patient relationships, and how DPC offers a more fulfilling practice for physicians. The conversation highlights the benefits of DPC for both doctors and patients, emphasizing the need for a return to personalized care and the potential for a better work-life balance for physicians.

Chapters

00:00 Introduction to Direct Primary Care

05:15 The Journey to Clearwater Health

09:59 The Impact of Direct Primary Care on Patient Care

15:17 Navigating the Transition to DPC for Physicians

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Patrice Bowes of Serenity Solutions, a massage therapy and wellness center. They discuss Patrice's transition from allopathic medicine to holistic health, the range of services offered, and the shift from a fee-for-service model to a membership-based approach. The conversation emphasizes the importance of self-care, consistency in health practices, and the value of time management. Patrice shares insights on overcoming financial barriers to wellness and the benefits of preventative care, ultimately encouraging listeners to prioritize their health and well-being.

Chapters

00:00 Introduction to Serenity Solutions

01:21 Patrice's Journey in Health and Wellness

02:36 Diverse Services Offered at Serenity Solutions

03:59 Transitioning to a Membership Model

06:52 The Importance of Self-Care

10:53 Consistency and Accountability in Health

12:49 Time Management and Non-Negotiables

17:16 Health, Wealth, and Time: The Balance

20:35 Final Thoughts and Resources

In this episode of the Concierge Medical Marketing Podcast, Dr. Aida Khanum shares her journey from traditional insurance-based pediatric practice to a Direct Primary Care (DPC) model. She discusses the challenges and rewards of transitioning to DPC, including the impact on stress levels and profitability. Dr. Khanum emphasizes the importance of community education and personalized marketing strategies in attracting new patients. She also offers insights into consulting for other physicians looking to make similar transitions, sharing valuable lessons learned along the way. The conversation concludes with advice for new physicians considering a DPC model and the significance of maintaining a sustainable practice size.

Chapters

00:00 Introduction to Concierge Medicine and DPC

06:16 Transitioning from Traditional to DPC Practice

12:01 Challenges in Transitioning Patients to DPC

18:11 Advice for New Physicians Entering DPC

24:02 Flexibility and Personalization in DPC Practices

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Michael Kieffer, a nurse practitioner and co-founder of PrimeCare VIP. They discuss the journey of building a mobile concierge medical practice that addresses inefficiencies in healthcare. Michael shares insights on the differences between Direct Primary Care (DPC) and concierge medicine, the importance of convenience in patient care, and effective marketing strategies for growth. The conversation also touches on the future of concierge medicine and advice for healthcare providers considering a transition to this model.

Chapters

00:00 Introduction to Prime Care VIP

06:04 Mobile Concierge Care: A New Approach

12:16 Marketing Strategies for Growth

18:09 Final Thoughts and Contact Information

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Jad Shalhoub, founder of CareFlo. They discuss Jad's journey from industrial engineering to healthcare consulting, the importance of data in managing concierge medical practices, and the role of feasibility studies in starting a new practice. Jad emphasizes the significance of patient analytics and report cards in demonstrating the value of services to patients. The conversation concludes with insights on the challenges and rewards of starting a medical practice.Chapters00:00 Introduction to CareFlo and Jad's Background03:05 Starting a Concierge Medical Practice06:26 The Importance of Data in Healthcare09:25 Integrating EMR with Analytics12:01 Final Thoughts on Starting a Practice16:06 Introduction to Concierge Medical Marketing16:07 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews John Hsieh, who shares his unique journey in the concierge medicine field. John discusses his background, his father's successful concierge practice, and his aspirations to purchase an established practice. The conversation delves into key metrics for evaluating medical practices, the importance of understanding patient demographics, and the challenges facing direct primary care and concierge practices today. John also emphasizes the significance of marketing strategies and building an online presence to attract potential patients and business owners. The episode concludes with advice for aspiring entrepreneurs looking to enter the concierge medicine space.

Chapters

00:00 Introduction to Concierge Medicine and John Hsieh's Journey

05:58 The Entrepreneurial Path: From Engineering to Medicine

17:17 Evaluating Practices for Acquisition: Key Metrics and Considerations

26:40 Challenges in Direct Primary Care and Concierge Medicine

38:06 Advice for Aspiring Entrepreneurs in Concierge Medicine

42:42 Introduction to Concierge Medical Marketing

42:42 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Jonathan Dunn, CEO of Cerbo, a software platform designed for concierge and direct pay medical practices. Jonathan shares his journey from an oil and gas engineer to leading Cerbo, emphasizing the importance of flexibility and customization in healthcare software. The conversation covers Cerbo's unique offerings, pricing model, and the target audience, highlighting the growing trend of direct pay practices in the healthcare industry. Jonathan also shares success stories and encourages providers to pursue innovative healthcare solutions. Chapters 00:00 Introduction to Jonathan Dunn and Cerbo 06:21 Understanding Cerbo's Unique Offerings 12:11 Customer Insights and Success Stories 18:11 Closing Thoughts on Healthcare Transformation 20:35 Introduction to Concierge Medical Marketing 20:36 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Carl White of MarketVisory Group about the critical importance of HIPAA compliance in medical marketing. They discuss the common blind spots that healthcare providers have regarding HIPAA, the necessity of Business Associate Agreements (BAAs), and the implications of using marketing tools that may not be HIPAA compliant. Carl shares insights on how to navigate these challenges, the importance of proactive measures, and resources available for healthcare providers to ensure compliance. The conversation emphasizes the need for awareness and action to protect patient privacy and avoid legal issues.

Chapters

00:00 Introduction to Concierge Medical Marketing

03:33 Understanding HIPAA Compliance in Marketing

12:36 Key Principles of HIPAA Compliance

17:07 Marketing Strategies and HIPAA Overlap

21:26 Proactive Measures for HIPAA Compliance

29:47 Final Thoughts and Resources

33:40 Introduction to Concierge Medical Marketing

33:41 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Tatiana Havryliuk, an emergency physician and founder of Hello Sono. They discuss the transformative role of point of care ultrasound (POCUS) in enhancing patient care, the evolution of ultrasound technology, and the benefits of concierge medicine and direct primary care (DPC). Dr. Havryliuk shares her journey, innovative uses of ultrasound, and real-life stories from her medical practice, emphasizing the importance of building relationships in healthcare and the future of patient-centered care.

Chapters

00:00 Introduction to Dr. Tatiana Havryliuk and Hello Sono

06:13 Innovative Uses of Ultrasound Beyond the ER

12:18 Enhancing Patient Experience with Technology

17:59 The Future of Healthcare: DPC and Concierge Medicine

23:39 Conclusion and Contact Information

29:40 Introduction to Concierge Medical Marketing

29:41 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Dr. Harsha Moole, an internal medicine physician and venture capitalist. They discuss Dr. Moole's journey from practicing medicine to investing in healthcare technologies, particularly focusing on the growth of concierge medicine and direct primary care. Dr. Moole shares insights about his platform, FindMyDirectDoctor.com, which connects patients with concierge and DPC physicians, addressing common pain points in the industry. The conversation also touches on the importance of online presence for physicians, balancing work and family life, and the future of concierge medicine.

Chapters

00:00 Introduction to Concierge Medicine and Dr. Harsha Moole

03:06 The Journey of Dr. Harsha Moole: From Physician to Venture Capitalist

05:52 Exploring FindMyDirectDoctor.com: Features and Benefits

09:10 Understanding Patient Acquisition and Lead Generation

12:11 The Importance of Online Presence for Physicians

15:04 Balancing Work and Family Life as a Physician

17:54 Final Thoughts and Future of Concierge Medicine

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Dr. Nikolaos Mellios, co-founder and chief scientific officer of Circular Genomics. They discuss the innovative blood test MindLight, which predicts patient response to SSRI antidepressants, aiming to improve treatment outcomes in mental health. Dr. Mellios shares insights on the accuracy and clinical utility of MindLight compared to existing pharmacogenomic tests, emphasizing the importance of precision medicine in psychiatry. The conversation also highlights the growing awareness of mental health issues and the need for effective treatment options.

Chapters

00:00 Introduction to Circular Genomics and MindLight

06:07 Comparing MindLight with Existing Solutions

11:45 Clinical Studies and Future Directions

19:06 Introduction to Concierge Medical Marketing

19:06 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Ron Sonnenberg from IMA ART, discussing the unique niche of fertility services in Beverly Hills. They explore the transition from Hong Kong to the U.S., the evolution of IVF services tailored for high net worth individuals, and effective marketing strategies to attract affluent clients. Ron shares insights into the complexities of the IVF journey and the personalized, concierge-level service his company provides to clients seeking to grow their families.

Chapters

00:00 Introduction to Concierge Medical Marketing Podcast

02:48 Niche Focus on Luxury Fertility Services

05:32 Transition from Hong Kong to Beverly Hills

10:35 The IVF and Surrogacy Business Model

15:50 Personalized Concierge Services for Clients

20:51 Targeted Marketing Strategies for High Net Worth Individuals

23:43 Future Growth Plans and Expansion Considerations

26:47 Introduction to Concierge Medical Marketing

26:48 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Jay Kimmel of Upswing Health about innovative approaches to orthopedic care. They discuss the importance of triage in managing orthopedic injuries, the role of telehealth in reducing unnecessary ER visits, and the development of an AI symptom assessment tool. Kimmel shares insights on virtual athletic training and the collaborative care model with primary care physicians, emphasizing the need for efficient and accessible healthcare solutions.

Chapters

00:00 Introduction to Upswing Health

02:58 The Importance of Primary Care in Orthopedics

06:54 Triage and Efficient Care in Orthopedics

11:20 AI in Symptom Assessment

15:06 Virtual Athletic Training and Rehabilitation

18:23 Collaborating with Primary Care Physicians

21:02 Introduction to Concierge Medical Marketing

21:02 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Enpo Tu, COO of My Financial Coach, about the unique financial challenges faced by medical professionals, particularly those in concierge medicine. They discuss the importance of understanding financial contracts, the role of CPAs, and the need for personalized financial advice tailored to the specific needs of high-income medical professionals. Enpo shares insights on tax strategies, the significance of planning for retirement, and how to navigate the complexities of financial planning in the medical field.

Chapters

00:00 Introduction to Concierge Medical Marketing Podcast

03:07 Understanding Financial Needs of Medical Professionals

10:41 Navigating Financial Contracts and Benefits

15:44 The Role of CPAs in Financial Planning

20:25 Tax Strategies for High-Income Medical Professionals

26:06 The Importance of Personalized Financial Advice

31:36 Introduction to Concierge Medical Marketing

33:01 Engagement and Value Addition in Medical Practices

33:10 Introduction to Concierge Medical Marketing

33:10 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews attorney Jim Eischen, who specializes in the legal aspects of concierge medicine and cash healthcare practices. Jim shares his extensive experience in the field, discussing the evolution of cash healthcare models, the challenges faced by healthcare professionals in the current system, and the legal frameworks necessary for establishing compliant cash-based practices. He also highlights common mistakes made during the transition to cash healthcare and offers insights into the valuation of these practices. The conversation emphasizes the importance of patient-centered care and innovative approaches to healthcare delivery.

Chapters

00:00 Introduction to Concierge Medical Law

02:49 Understanding Cash Healthcare Models10:35 The Evolution of Concierge Medicine

14:07 Challenges in the Current Healthcare System

15:00 Legal Framework for Cash Healthcare Practices

21:31 Transitioning to a Cash-Based Model

27:51 Common Mistakes in Practice Transition

30:45 Valuation of Cash-Based Healthcare Practices

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Eunicia Peret, a Wealth Strategy Consultant from Excelstra. They discuss the importance of integrative strategies in wealth management, particularly for high-income professionals like physicians. Eunicia shares insights on identifying ideal clients, optimizing financial strategies, and the significance of exit planning for medical practitioners. The conversation highlights real-life success stories and the value of having access to high-level financial strategies, emphasizing the need for comprehensive planning to ensure financial success and peace of mind.

Summary

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Kevin Lutz, a concierge medical physician. Dr. Lutz shares his journey from traditional medical practice to establishing a concierge model, emphasizing the importance of patient experience and personalized care. He discusses the challenges and rewards of transitioning to concierge medicine, the benefits of spending more time with patients, and the impact of family involvement in healthcare. The conversation also covers marketing strategies, patient retention, and the future of concierge medicine.

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Jeff Earlywine, a business consultant specializing in the medical field. Jeff shares five key strategies for concierge medical practices to thrive, drawing parallels between racing and business. He emphasizes the importance of mental preparation, having a sound business structure, understanding track position and risk management, the significance of pit stops for retooling, and the need for clear goals. The conversation highlights actionable insights for medical practice owners to enhance their business operations and achieve success.

Ryan Ross, an expert on creating engaging webinars, shares five tips for creating an effective and engaging webinar. The tips include picking a good topic, getting speakers, using a platform you know, over-promoting the webinar, and giving the audience something to engage with. Ross also provides operational tips such as holding the webinar on specific days and times, doing a technical rehearsal, and using your own deck for presentations. He emphasizes the importance of engaging the audience through polls, PDF handouts, and links to LinkedIn.

Dr. Mark Gomez, a concierge physician based in the Chicago area, shares his journey into concierge medicine and the benefits it offers both physicians and patients. He discusses his background and the pivotal moment that solidified his desire to become a physician. Dr. Gomez explains how he transitioned from traditional primary care to concierge medicine and the challenges he faced during the process. He also highlights the importance of work-life balance and the positive impact concierge medicine has had on his ability to prioritize his family. Dr. Gomez discusses the growth of his concierge practice and the marketing techniques he has implemented. He shares his vision for the future of concierge medicine and the potential for career extension for physicians.

Join host Steve Schwartz as he interviews Dr. Jason Littleton, a prominent concierge physician frequently featured on Fox News. Discover Dr. Littleton's inspiring journey from aspiring fourth-grade student to successful concierge physician in Orlando, Florida. Learn how Dr. Littleton transitioned from traditional insurance-based practice to concierge medicine, the role of faith and mentorship in his career, and the innovative strategies he employed to grow his practice. Gain insights into the distinct approaches within concierge medicine, and get a sneak peek into Dr. Littleton's future plans, including opening a new wellness clinic. Don't miss this episode packed with actionable tips for doctors considering a concierge practice, including writing a book, leveraging media, and building a brand that resonates with patients.

Join host Steve Schwartz and financial expert Dawn Slokan as they delve into the essential financial strategies for launching and growing a successful concierge medical practice. In this episode, Dawn shares her insights on setting financial goals, effective revenue models, and the importance of robust financial systems. Learn how to navigate key decisions such as subscription billing, insurance involvement, and leveraging technology to streamline operations. Whether you're considering starting a practice or looking to optimize your current one, this episode equips you with valuable expertise to enhance patient care and achieve financial success.

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz welcomes cybersecurity expert Stephen Sharp, systems administrator for PD/GO Digital Marketing. Together, they delve into the pressing topic of cybersecurity, especially for concierge medical practices. Stephen sheds light on unique cybersecurity challenges in the healthcare sector, effective measures to safeguard against cyber attacks, and the critical role of security awareness training. The discussion also explores the evolving landscape of cybersecurity threats, particularly the impact of AI and phishing attacks. This episode is packed with actionable insights and best practices to help medical professionals protect their businesses and patients' data. Don't miss this essential guide to strengthening your medical practice's cybersecurity posture.

In this insightful episode of the Concierge Medical Marketing Podcast, host Stephen Schwartz sits down with Ginger Allen from Your Medical Liaison to delve into the world of medical marketing and the transition from traditional to concierge practice models. Ginger, a seasoned professional in medical marketing, shares her journey and expertise in helping physicians successfully navigate this shift. Discover the three key transition models: Do It Yourself, Done With You, and Done For You, and learn which approach suits different types of physicians. Whether you're an established practitioner or newly charting your path in medicine, Ginger and Stephen offer invaluable advice on marketing strategies, patient conversion, and creating a practice that offers both professional satisfaction and improved patient care. Tune in for an engaging discussion designed to elevate your understanding and approach to the evolving landscape of medical practice.

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews digital marketing specialist Scott Lauer to explore the pivotal role that five-star reviews play in the success of concierge medical practices. Discover how positive feedback not only influences potential patients' decisions but also enhances your practice's visibility on search engines like Google. Scott shares insights into automating the review-request process using tools like HighLevel and offers strategies for effectively capturing feedback. Learn how creating a seamless and automated system can free your staff from mundane tasks, ensuring steady and genuine engagement with patients. Whether it's turning negative experiences into positive outcomes or maintaining a consistent flow of stellar reviews, this episode provides valuable strategies to help your practice thrive in the digital age.