Explorez tous les épisodes du podcast Commerce Minded
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| Unleashing the Project Management Superhero Within: Lessons from Rachel Gertz | 07 May 2024 | 01:01:38 | |
Rachel Gertz, the visionary co-founder and director of growth and delivery at Louder Than Ten, graces today’s episode with revelations that will forever alter your perception of project management. We examine the psychological depths and cultural implications of project management, discussing how this discipline is not just about timelines and budgets, but about understanding the complex human dynamics that drive success in business. Rachel's insights on attachment theory in professional relationships and the emotional landscapes navigated by project managers illuminate the often-overlooked aspects of team interaction and company culture. Later in our conversation, Rachel touches on ‘humanizing’ project management techniques, touching upon the integration of psychology in change management and the burgeoning concept of 'Brave New Work.' Rachel shares Louder Than Ten's journey toward becoming a worker-owned cooperative, a move that's redefining community engagement and power dynamics. Her practical advice and heartening anecdotes offer invaluable wisdom for anyone aiming to champion project management with confidence and empathy. In this episode:
The Commerce Minded podcast is powered by Foster Commerce. Hosted by Foster’s Owner and CEO Stephen Callender and Director of Marketing & Business Development Elle McSharry, the show features interviews with leaders in the trenches of digital commerce who are figuring things out, experiencing triumphs, overcoming challenges, and experiencing success. Mentions in the show include: a quote from Edwin Friedman, Conversations for Action by Fernando Flores, and Brave New Work | |||
| Maddie Banta of MW Company: Crafting a Human-Centered B2B Ecommerce Experience | 01 Apr 2024 | 00:48:49 | |
Today we speak with Maddie Banta, the website manager at MW Company. We’ll take a deep dive into her work for MW Company migrating several online retail websites to Craft Commerce. Maddie’s rich background spanning agency work, graphic design, development, and ecommerce, contributes to her expertise. Throughout the episode, Maddie underscores the importance of a personal touch in digital commerce and discusses the challenges and triumphs of re-platforming, the significance of a developer-friendly CMS for managing multiple brands, and the strategic approach to enhancing user experience. Maddie reveals how Craft Commerce has revolutionized the company's B2B and D2C platforms, allowing them to pair content and commerce and streamline operations. From the intricacies of online retail and re-platforming challenges to the upcoming multi-site B2B dealer portal with Craft Commerce 5, Maddie shares her comprehensive journey from graphic design to ecommerce expertise. Tune in to hear helpful insights into the strategic innovations that keep the customer experience at the forefront. In this episode:
The Commerce Minded podcast is powered by Foster Commerce. Hosted by Foster’s Owner and CEO Stephen Callender and Director of Marketing & Business Development Elle McSharry, the show features interviews with leaders in the trenches of digital commerce who are figuring things out, experiencing triumphs, overcoming challenges, and experiencing success.
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| #18: Choosing the Right Ecommerce Platform with Dave Ritter of Ritter Knight Creative | 30 Apr 2019 | 01:09:04 | |
Dave Ritter has always been interested in the intersection between art and tech, and with over 10 years of ecommerce experience and a background in marketing and design, he has valuable insight to offer on the topic of choosing the right content management system for the job. Working closely with clients throughout the iterative process of developing a successful ecommerce site and strategy, Dave knows the importance of design and brand when it comes to selling online. Tune in to learn how Craft Commerce works for clients with an established business logic, how the intuitive backend makes it a breeze for clients to work with, and listen as Dave shares some advice for developers who may be working with Commerce for the first time. Key takeaways:
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| #17: Matt Stein of Working Concept Made a Snipcart Plugin for Craft | 16 Apr 2019 | 01:00:17 | |
Today we take a sneak peek behind Snipcart developer Matt Stein’s curtain. Matt is a developer with a design background, who has recently developed the Snipcart plugin for Craft CMS. Matt talks about his motivation to create Snipcart when there were already two great ecommerce plugin options on the market currently - Commerce Pro and Commerce Lite, and gives us insight into where Snipcart sits between the two, and who should be using it. Listen as I chat to Matt not just about his professional life as a developer, but how he achieves his work/life balance. We talk about: Key takeaways:
URLs/resources/social media links: Twitter: @mattrambles | |||
| #16: Managing Your Business Finances: Insights from Ryan Masuga of Masuga Design | 01 Apr 2019 | 01:07:54 | |
Ryan Masuga, the founder and Principal of Masuga Design, has more than a decade of experience growing and running his business. He has learned (sometimes the hard way) what it takes to be profitable. Tune in for an insightful conversation about running your business finances, grading your clients, the three questions you should always ask when making decisions, and why hiring a project manager is a real game changer. Key takeaways:
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| #15: Fred Carlsen: Craft CMS Plugin Developer and the Man Behind Superbig | 18 Mar 2019 | 01:14:11 | |
Fred Carlsen has only been developing plugins since 2015, but in this time he has gone on to become one of the most prolific Craft CMS plugin developers in the business. Since the release of Craft 3, he’s come out with more than 25 plugins, with more on the way, averaging a new plugin every two weeks. Fred joined Stephen for an open and honest discussion about creativity, time management, and setting priorities. From his desire to help others, how he conquered his fears, and how he is learning to practice self-preservation. Tune in to hear from one of the true experts in plugin development, and hear about some of the exciting new plugins he is planning to push this year. Key takeaways:
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| #14: Introducing Concierge Commerce with Tae FitzSimons and Douglas Hollinger | 05 Mar 2019 | 01:08:47 | |
Concierge Commerce is a new service — built on Craft Commerce Pro’s subscription feature — that promises to be a game changer for ecommerce retailers and vendors looking to connect by providing a one-stop platform to shop services and set up sales meetings. Founders Tae FitzSimons and Doug Hollinger have spent years working in the commerce world and discovered a common problem that required a solution: ecommerce retailers don’t know how or where to shop for the tech services they need when they need them. Likewise vendors are often not connecting with the right person at an organization, or even their ideal customer. A big pain point for many retailers is there is no easy list or search service to find the vendors they need. With Concierge Commerce serving as the “counselor,” they are helping vendors talk about their products and services more articulately, and helping retailers learn to ask the right questions. But, like counselors, they are only facilitating the relationship - not giving advice or opinions. Unlike most sites that create matrices with weighted arguments for one product or another, the Vendors on Concierge Commerce speak for themselves. Ultimately, Tae and Doug are building a roadmap toward a full service vendor selection platform where users can can search vendors and schedule meetings live on the site. Tune in to learn how Concierge Commerce is about to become the ultimate matchmaker for vendors and ecommerce sites. Key takeaways:
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| #13: SKUs Galore: Eric Marthinsen and Tracey Corbitt | 19 Feb 2019 | 01:02:42 | |
Having that great relationship between developer and business is something that is often difficult to achieve, but today’s guests are an excellent example of what that looks like. Eric Marthinsen of Built and Tracey Corbitt of Rochester Electronics discuss the unique challenges of building an ecommerce site selling over 350,000 SKUs and the company’s fascinating business model. They also each give some insightful advice at the end, so be sure to stick around for that. Tune in to learn why Craft Commerce was the right choice for Rochester’s site build, what it means to look at sales and digital marketing from a technical perspective, and what to watch out for when rebuilding, re-platforming, or building a fresh site. Key takeaways
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| #12: Luke Holder: New Features of Commerce Pro and Lite + What’s Next | 05 Feb 2019 | 00:45:34 | |
Pixel & Tonic’s greatly anticipated release of Craft Commerce 2 — now with Pro and Lite editions — brings several improvements and new features that make it an even more powerful tool for building a customized ecommerce site. Luke Holder is on the show to discuss some of these new features and give a few sneak peeks at what’s to come in future versions of Craft and Commerce. And if any developers are listening, Pixel & Tonic is hiring a new senior Commerce developer--accepting applications now. Listen to learn about the differences between Commerce Pro and Lite as well as some of the use cases and additional features now available in both versions. Key takeaways
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| #11: Field Notes: Brand Identity and Ecommerce with Jim Coudal and Noah Bernsohn | 22 Jan 2019 | 01:14:16 | |
How does brand identity inform your ecommerce approach and growth strategy? For Jim Coudal of Field Notes, it’s about putting the brand first and then figuring out how to “make the ecommerce piece of it work to show the brand in its best light.” Noah Bernsohn of One Design Company joins the conversation as well to help shed some light on why Craft Commerce was the best fit for the Field Notes site. Listen to learn how Jim’s focus and consistency around knowing the Field Notes brand identity creates a clear sense of who they are and what they’re willing to do (and not do), and how they reconcile those boundaries and limits with growth and sales. Key takeaways
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| #10 Social Enterprise and Subscription Box Ecommerce with Brett McCollum of CAUSEBOX | 08 Jan 2019 | 01:00:52 | |
What are the unique challenges of creating a social enterprise with a subscription box model on an ecommerce platform? For CAUSEBOX co-founder Brett McCollum it’s about providing the most value to customers while maximizing positive impact and sharing the stories of amazing brands. On the tech side of things, it’s making sure the tech is serving a purpose, which, at the end of the day, is about creating the best product experience possible. Listen to hear the story of how CAUSEBOX got started and what it means to approach business from a perspective of not assuming anything and asking questions every step of the way. Key takeaways
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| #9: Christmas in Tasmania and Reflections on Work with Josh Crawford of Verbb | 24 Dec 2018 | 00:59:32 | |
Down in the Southern Hemisphere, there’s a web developer with a penchant for building Craft plugins and a keen eye for design. Josh Crawford of Verbb talks about spending his Christmas in Tasmania, how he got into web development, and the future of Verbb and its plugins. With a number of incredible plugins out there, Josh is not only prolific, but he really sets the bar with his attention to detail and emphasis on user experience. In the world of plugins, when organizations are relying on your work, there’s a big responsibility to the client to produce a reliable, polished product. Listen to learn about Josh’s plugin development process, how his design background influences his style and approach to user experience, and the importance of working smartly and sustainably. Key takeaways
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| Jason Greenwood: The New Era of B2B Digital Commerce | 04 Mar 2024 | 00:57:34 | |
Listen in as we celebrate the milestone of our second show with a bang, joined by the esteemed Jason Greenwood, a top voice in e-commerce for 2024. Jason shares his impressive journey through over 330 podcast appearances and his insights on the B2B commerce landscape. He generously shares stories from his recent travels across the US, tying in the personal with the professional, and the serendipity of missing the Super Bowl frenzy. In this episode:
The Commerce Minded podcast is powered by Foster Commerce. Hosted by Foster’s Owner and CEO Stephen Callender and Director of Marketing & Business Development Elle McSharry, the show features interviews with leaders in the trenches of digital commerce who are figuring things out, experiencing triumphs, overcoming challenges, and experiencing success. Jason's website: https://www.greenwoodconsulting.net/ Jason's LinkedIn: https://www.linkedin.com/in/jason-greenwood-digital-expert/ Jason's podcast The Ecommerce Edge on Spotify: https://open.spotify.com/show/5HbftDWo3TpYjjNYzX5imh Speaker at the B2B Online conference in May of this year: https://b2bmarketing.wbresearch.com/speakers/jason-greenwood Honored as an influential voice in ecommerce by Dark Matter Commerce in their Top 24 Ecommerce Voices 2024: https://www.darkmattercommerce.com/news-post/dark-matter-commerce-presents-the-top-24-ecommerce-voices-2024/ | |||
| #8: Getting to Know Jason Mayo of Shape, Creator of the Commerce Widgets Plugin | 11 Dec 2018 | 00:50:04 | |
He’s contributed some great tools to the community, including the Commerce Widgets plugin, and he’s the co-founder of Shape, a web design studio based in Manchester, United Kingdom. Jason Mayo joins Stephen to chat about Commerce 2’s new subscription feature, the implications of plugins that come out of projects, and the importance of prioritizing physical activity for health. Listen to hear what Jason has learned using subscriptions in Commerce 2 and how the data provided by the Commerce Widgets plugin is helpful for both clients and agencies in understanding and shaping the ecommerce process flow. Key takeaways
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| #7: Let’s Chat GDPR and Abandoned Carts with Pete Eveleigh of Moresoda | 27 Nov 2018 | 00:58:15 | |
What’s the deal with GDPR and what does it mean for how ecommerce sites handle abandoned cart emails? Craft Commerce developer Pete Eveleigh, technical director of Moresoda, shares some valuable insights on the topic. It’s a fun conversation, and Pete talks about some of the amazing work and Craft Commerce builds Moresoda is currently doing and a few exciting things in the works. Listen to learn how the flexibility, simplicity, and intuitiveness of Craft Commerce makes it great for both clients and developers to work with it, and why GDPR compliance isn’t quite as complicated as it sounds if you’re upfront and honest on your site and in your communication. Key takeaways
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| #6: How to Decide if Craft Commerce Should be Your Ecommerce Platform | 13 Nov 2018 | 01:13:29 | |
Is Craft Commerce the right solution for your ecommerce platform? When a feature, integration, or required outcome doesn’t fit into an existing system, chances are, Craft Commerce is the answer. Leslie Camacho is the Chief Customer Officer at Pixel & Tonic, and he believes that customer success is a genuine opportunity to help people solve a real problems in an authentic and empathetic way. Listen to learn about Craft’s strengths and how they provide value to clients in search of unique solutions, plus get a preview of an exciting new element of partnerships and relationships within Craft. Key takeaways
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| #5: Vijay Sitaram of Wipertech Talks Craft Commerce and Customer Retention | 30 Oct 2018 | 00:53:30 | |
When selling a product that’s a little bit outside the box, you need a flexible solution for building your ecommerce site, especially if you’re the first one on the scene and doing something totally different. Vijay Sitaram of Wipertech sits down for a chill, yet inspiring conversation on how he got his start selling wiper blades online when no one else was doing it. He also dives into why Klaviyo is essential to his customer retention strategy and what it takes to succeed in ecommerce. Listen as Vijay gives some excellent advice on taking care of customers in the digital age, and find out why he made the decision to move the Wipertech site from Magento over to Craft Commerce 2. Key takeaways
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| Jeremy Daalder on How to Make Your Online Business Stand Out with Craft Commerce | 16 Oct 2018 | 00:57:21 | |
Is it possible to stand out in the world of ecommerce with competitors like Amazon? Learn how, for over 15 years, Jeremy Daalder has turned his expert content into conversions by pairing the Craft CMS platform with Craft Commerce to beat the big box stores. Key takeaways:
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| #3: How Andrew Welch Became an Expert Craft Developer and the Value of Teaching Others | 02 Oct 2018 | 00:58:21 | |
He’s one of the best Craft developers out there, a prolific blogger, and a podcast host, but how did Andrew Welch get to where he is today? Andrew’s hunger for learning began early when he started his own software company as a teenager, and it’s that same desire to learn that drove him to explore new interests and ultimately dive into the world of web development years later. Tune in to learn how Andrew’s curiosity and willingness to teach others has helped him become an industry leader. Key takeaways
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| #2: Lifestyle-Based Business Goals with Barefoot Contessa Site Developer Jonathan Melville | 18 Sep 2018 | 00:35:53 | |
Craft Commerce expert Jonathan Melville discusses the impact his personal life has on his business goals, his work on the Barefoot Contessa site, and navigating the tricky issue of ecommerce shipping. Through experience and recent personal hardships Jonathan has developed a set of lifestyle-based goals for his solo business that include prioritizing time with family and scaling in a way that supports these goals. Listen for an insightful conversation that covers the business side of ecommerce--and why Jonathan thinks the key to successful, profitable projects is finding the right clients. Key takeaways
Resources: The story of Wesley and Elizabeth Melville | |||
| #1: The Future for Craft Commerce with Brandon Kelly and Luke Holder | 04 Sep 2018 | 00:37:37 | |
As a relative newcomer to the custom ecommerce CMS world, Craft Commerce is pushing the envelope with new, powerful authoring and developer capabilities. Brands looking at Shopify Plus, BigCommerce and Magento as options, should add Craft Commerce to their platform review conversations. With Craft CMS 3 released in April 2018, Craft Commerce 2 just weeks away from its own release, and the excitement around Dot All 2018, I chatted with Pixel & Tonic CEO Brandon Kelly and original primary Commerce developer, Luke Holder. Listen to learn the back story on Craft Commerce 2 and to see why now is the perfect time to consider Craft Commerce 2 for new store builds of any complexity. Bonus, Brandon tells about what to expect for Craft CMS 4! Key takeaways
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| #0: Commerce Minded: Trailer | 27 Aug 2018 | 00:01:29 | |
Welcome to Commerce Minded. A new podcast hosted by Foster Commerce CEO Stephen Callender. Subscribe to hear bi-weekly interviews with ecommerce merchants. Learn what's working and what to avoid from online business owners that are deep in the trenches. The show premieres September 4. Be sure to subscribe and visit http://fostercommerce.com/ for more details. | |||
| Marketing with a Heart: How Maxon Conquered the 3D Software World | 02 Feb 2024 | 01:10:43 | |
Hello Commerce Minded friends! After a lengthy hiatus of nearly five years, we're back and better than ever. Join me, Stephen Callender and Elle McSharry from Foster Commerce as we welcome Paul Babb from Maxon to the show. Paul reveals how Maxon achieved a staggering 50% market share while maintaining that crucial human touch in client relationships. In this episode:
The Commerce Minded podcast is powered by Foster Commerce. Hosted by Foster’s Owner and CEO Stephen Callender and Director of Marketing & Business Development Elle McSharry, the show features interviews with leaders in the trenches of digital commerce who are figuring things out, experiencing triumphs, overcoming challenges, and experiencing success. | |||
| End of Series One Reflections | 23 Jul 2019 | 00:25:14 | |
In this final episode of his first season, instead of an interview, Stephen is reflecting on the revelations from his guests, in particular the episodes featuring Jeremy Daalder of Image Science and Lee Goldberg of Happy Cog. (If you haven’t tuned in to them already, they’re really worth a listen.) He also talks about why he continues to be such a huge fan of Craft Commerce and his thoughts on the future of Craft Commerce. On a side note—Stephen will be talking at the Dot All Conference, the official Craft CMS conference held in Montreal, September 18-20, 2019. Key takeaways:
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| How to Create a Work/Life Balance with Josh Angell | 09 Jul 2019 | 01:15:58 | |
Not everyone comes into website development through the same route. Today’s guest, Josh Angell, studied music production at university and in his final year lived with a bunch of nerds (his words) who were hacking away on HTML and coerced him into it. They taught him the fundamentals of HTML and he quickly realised with these new skills he could make websites for all of the bands he was in, including friends’ bands and other projects. Having graduated from university with first class honours, he gave himself one week to make money out of music, but failed spectacularly. However this failure paved the way for his first proper job building websites, and from there he never looked back. Key takeaways:
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| Ecommerce Marketing and Tech with Lee Goldberg of Happy Cog | 25 Jun 2019 | 00:54:10 | |
Lee Goldberg is President at Happy Cog, an award-winning, full-service digital agency which he runs with his childhood friend, Matt Weinberg. Lee shares some golden nuggets about conversion rate optimization. Lee and Matt were close friends since they were five. They went to elementary school together, grew up in the same town, and before they graduated high school, they had already started their business. They tried to juggle the business with their post-graduation full-time jobs, but ultimately decided “to hell with it.” With no formal business plan, they went all out, and haven’t looked back since. Their success has been purely organic: they realized that happy clients breed more happy clients, and they’ve been holding the same philosophy since. Today, Happy Cog offers web development, design & branding, and digital marketing services. Tune in to hear Lee’s conversion rate optimization tips and where many businesses go wrong with their sales funnels. Key takeaways:
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| The Client Relationship and Delivering Value with Mark Dunbavan | 11 Jun 2019 | 01:19:01 | |
Ecommerce isn’t always glamorous. It’s hard work, and at times it can be daunting. The client relationship is something that today’s guest takes seriously, and delivering value is one of his main priorities. Mark Dunbavan is a detail-oriented developer passionate about his builds and taking care of his clients. He believes in a flexible team structure as long as it’s effective, he wears his heart on his sleeve, and he’s proud of the work he does. Listen to hear about one of Mark’s clients, a furniture sourcer in the UK, and the kind of site he’s built for them using Craft Commerce. Mark also shares how having his first child has changed his approach to problem solving at work and overcoming the challenges of maintaining a unique and complex site. Key takeaways:
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| Craft Commerce Product Setup Walkthrough with Roger Glenn | 28 May 2019 | 01:10:53 | |
On today’s episode, our guest is Roger Glenn of Mach 1 Media out of Austin, Texas. He’s working on a Craft Commerce build for a furniture store, and we lay the groundwork for the most flexible, efficient, and future-proof way to set up the site. We start by looking at the big picture and walk through the process and steps all the way down to the nitty gritty details of how to plan and implement the site in a way that makes sense to the client as well as to shoppers. If you’re a developer who’s developing Craft Commerce stores, you’ll find this episode useful as we explore how to handle some of the complexities of multiple variants, SKUs, and manufacturers. Key takeaways:
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| Multiple Currency Setup in Craft Commerce with Sebastien Dehesdin | 14 May 2019 | 00:45:23 | |
Stephen chats with Seb Dehesdin who came up with a clever multiple currency setup solution in Craft Commerce for his client’s designer clothing ecommerce site. While Craft Commerce is a powerful platform offering businesses the ability to write the story for their brand with content and present it in a unique way for their niche, when it comes to some of the commerce-specific features merchants are asking for, there is still some room to see improvements. Tune in to learn about the challenges of multi currency as Seb walks us through the setup, technical aspects, and customer experience flow of his solution. Key takeaways:
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