Color Bar – Détails, épisodes et analyse

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Color Bar

Sandy Alexander, Inc.

Business & Entrepreneuriat

Fréquence : 1 épisode/9j. Total Éps: 35

Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.

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🇬🇧 Grande Bretagne - marketing
25/04/2026
#89
🇬🇧 Grande Bretagne - marketing
28/09/2025
#72

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https://restaurant.org/events-and-community/conferences/marketing-executives-group/
2 partages
https://www.ontheball.co
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https://events.dscoop.com/longbeach/
1 partage

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“The Future Is Experiential: Wendy Moodie on Creativity, Tech, and Brand Integrity”

Saison 1 · Épisode 20

lundi 22 septembre 2025 • Durée 30:37

In this episode, hosts Betsy Davis and Kim Opdyke sit down with Wendy Moodie, co-founder of one of today’s most innovative event production companies. Wendy pulls back the curtain on her journey designing immersive, can’t-miss brand experiences across entertainment, retail, travel, and beyond.

The conversation dives into:

How experiential marketing has evolved from flashy activations to authentic, story-driven engagement
Why brand integrity is non-negotiable when creating environments that wow and last
The game-changing role of technology in transforming spaces into living, breathing experiences

Wendy also shares her take on the rise of pop-up culture, how brands can spark massive amplification through social media, and what companies should know before stepping into immersive marketing.

The episode wraps with a bold look ahead at future trends—and Wendy’s call for brands to lean into creativity, courage, and innovation as they reimagine how to connect with their audiences.

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“Great Minds Print Alike” with Helen Smith of Precision Proco

Saison 1 · Épisode 19

mercredi 27 août 2025 • Durée 35:13

Helen Smith, Head of Marketing at Precision Proco, joins Color Bar to talk about relaunching their podcast Great Minds Print Alike—and why sometimes the bravest move is simply to Stop Overthinking and Take Action! Check out the podcast here: Great Minds Print Alike

We dig into the impact of AI on business and marketing strategies—how we can still show up authentically, while weaving AI into the creative process to spark ideas, accelerate execution, and free up time for what matters most: strategy and human connection.

Helen also shares what happened when she fully unplugged on vacation—how stepping away recharged her creativity and gave her team the chance to grow. It became a powerful example of engaging the next generation of talent in our industry and empowering them with real responsibility. As Helen put it best:
“There is nothing more motivational than trust.”

We wrap by reimagining B2B demand generation—shifting away from being purely sales-driven and leaning into marketing-led, playful, multi-channel approaches. And Helen reminds us of a truth every marketer should hold onto:
“It’s not always about selling a product—it’s about selling a feeling.”

If you’re a B2B marketer or a business leader, this episode is packed with real conversation and real opportunities—both personally and for your business.

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It is cheating if AI helped?

mercredi 11 juin 2025 • Durée 19:36

Who else is struggling to know the right moves in content development right now? With the explosion of marketing channels, it’s never been more complex — or more overwhelming — to craft the right content at the right time for both B2C and B2B audiences.

In this episode, we unpack the challenges marketers face when juggling personalization, platform strategy, creative storytelling, and the rise of AI-powered tools. Does using AI feel like cheating? Can content still be authentic when a machine had a hand in writing it? And who can we trust to help us navigate this evolving content ecosystem?

Tune in as we dig into the pressures for content development in a multi-channel, AI-influenced marketing world. Whether you’re a seasoned brand leader or just trying to keep your content calendar alive, this episode brings perspective, honesty, and maybe even a little feeling of you're not on an island alone.

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Marketing Goes to the Dogs (and Ferrets): How Pet Brands Are Going Human-Grade with Strategy - starring Fleetwood!

Saison 1 · Épisode 9

mardi 3 juin 2025 • Durée 21:54

If you've listened to Color Bar, you know we are huge pet fans and Kim has a houseful with her furry babies, so on this episode of Color Bar, we’re diving into the booming world of pet marketing — and how brands are taking a page from the human playbook. Kim and Fleetwood go shopping for a first-hand look. From omni-channel strategies and localized in-store experiences to digital integrations and hyper-personalized direct mail, pet retailers and healthcare companies are going all-in to connect with today’s pet parents.

We explore how national pet brands are customizing messaging at the store level, how tech is showing up in physical signage, and why treating pet owners like savvy consumers (because they are) is lifting response rates and building brand loyalty. Whether you’re in retail, healthcare, or marketing to humans or hounds — there’s something to learn from the way we’re all wagging toward more engaging experiences.

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On the Ball! Sales & Leadership Training with Marc Nudelberg

jeudi 22 mai 2025 • Durée 35:12

We talk marketing most of the time on Color Bar—but today, we’re diving into the world of sales and the essential connection between the two. Our guest is Marc Nudelburg, President of OnTheBall (OTB), a dynamic organization focused on helping sales leaders train smarter, connect differently, and grow with intention.

Whether you’re a B2B sales leader, part of a sales team, or just looking to sharpen your edge, this episode is packed with insights, including:

How to use social platforms to connect with the right people and grow your business
Leveraging tools like Sales Navigator, ZoomInfo, and video to break through the noise
Building your personal brand in an authentic way
Balancing AI-generated content with real human connection
Why discipline and consistency are the true differentiators in sales success

Marc shares actionable strategies, stories from the field, and a refreshing perspective on modern sales.

👉 Want to go deeper? Connect with Marc on LinkedIn and schedule one of OTB’s famous “virtual coffees” to continue the conversation beyond the pod.

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Kim is heading to MEG! Marketing Executive Group @ National Restaurant Association Conference

mercredi 14 mai 2025 • Durée 20:14

This week, the Marketing Executives Group (MEG) event is taking place in Chicago, alongside the National Restaurant Association Show — and our very own Kim Opdyke is on the ground.

In this episode, Kim shares firsthand insights into the key topics shaping conversations among dining industry marketers at MEG. From enhancing loyalty programs and leveraging AI in both marketing and operations, to launching new store openings and staying ahead of evolving trends — this episode covers it all.

Tune in to get a pulse on what’s next in restaurant marketing.

🔗 Learn more about MEG:
https://restaurant.org/events-and-community/conferences/marketing-executives-group/

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Behind the Menu with Dinetec's Kim Opdyke!

Saison 1 · Épisode 6

jeudi 8 mai 2025 • Durée 28:45

We’re serving up a special episode of Color Bar with Kim Opdyke, who’s trading in her usual role as co-host to join us as the COO of DineTec, Sandy Alexander’s dedicated division for the dining industry.

In this episode, Kim takes us behind the scenes of the technology powering one of the most important—and overlooked—marketing tools in the restaurant world: the menu. From data-driven menu optimization to the latest trends in loyalty programs and guest experience, we dive into how brands are working to get more "butts in seats" by creating meaningful, in-restaurant engagement.

Kim’s passion for the dining space and the work DineTec is doing for leading restaurant brands comes through loud and clear—don’t miss this flavorful conversation!

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Let's Talk Shop...ping...with Patsy Koepke

Saison 1 · Épisode 5

jeudi 1 mai 2025 • Durée 30:37

Driving In-Store Traffic in a Digital-First World

With Back to School and Holiday shopping seasons fast approaching, retail brands are looking for new ways to connect with shoppers—and get them back into stores. On this episode of Color Bar, we’re joined by Patsy Koepke, Chief Revenue Officer at Sandy Alexander, to explore the latest trends shaping retail marketing strategies.

From localizing creative and merging digital with physical signage, to the growing influence of Gen Alpha on in-store engagement, Patsy shares how forward-thinking brands are reinventing the retail experience. We also dive into the omni-channel revival, including the surprising comeback of the catalog as a powerful brand tool.

If you're in retail marketing, you won’t want to miss this one.

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Going Global! Inside DSCOOP Edge 2025: Why You Need to Be There!

Saison 1 · Épisode 5

mercredi 23 avril 2025 • Durée 56:26

DSCOOP is more than an event — it’s a global community of HP Indigo Print Service Providers and partners driving the future of print. And this May 14–17, we’re headed to Long Beach, CA for DSCOOP Edge 2025!

On this episode of Color Bar, we are joined by Betsy's fellow DSCOOP Global board members:

Jon Bailey, CEO of Precision Proco (UK)
Kelvin Gage, Global Head of Supply Chain for MRM (Sydney, Australia)

Tune in as they talk about:

The power of DSCOOP connections and how it can shape your business and your network.
What’s in store for Long Beach 2025 — from cutting-edge conversations on AI’s impact on print, to the push for attracting young talent to the industry
How the community is embracing the idea of “print reinvented”

If you’ve ever wondered what DSCOOP could mean for your business and personal network, this is your chance to find out.

🎧 Listen in — and then register to join us in Long Beach!
👉 Register now

And when you’re there, be sure to find Betsy, Jon, and Kelvin to continue the conversation in person.

See you in May!

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Data! Data! Data! AMP Analytic - Our Guest Phil Corbett

Saison 1 · Épisode 3

mercredi 16 avril 2025 • Durée 44:12

🎙️ Excited to welcome Phil Corbett from Analytic Marketing Partners (AMP Analytic) to Color Bar!

Phil recently joined us as an expert panelist at our Glimpse Hyper Personalization event—catch the full session here.

In this episode, we dive deep into the world of data-driven marketing. From Micro Modeling and "Super Variables" to Ultra Match and Conquest Marketing, Phil breaks down how smarter data strategies are transforming campaign performance. And of course, we talk about the powerful role direct mail continues to play when paired with next-level analytics.

If you're into personalization, precision targeting, and marketing that actually moves the needle—you won't want to miss this one.

You can also learn more about AMP Analytic at www.ampanalytic.com

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Color Bar – Détails, épisodes et analyse

Détails du podcast

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Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

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Youtube2

Qualité et score du flux RSS

Historique des publications

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Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other5

Youtube2

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