Coffee N° 5 with Lara Schmoisman – Détails, épisodes et analyse

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In this episode of Coffee N° 5, your host Lara sits down with Tara Wilson, powerhouse CEO, business owner, and women’s advocate to talk about the changing behavior of consumers. 

Tara Wilson sheds light on what today’s consumers actually care about and how those values impact what they purchase. She talks about why an omnichannel approach is of utmost importance for the brands in search of a good connection with their audience. 

Drawing from years of experience working with such companies as Samsung, Nike, and ESPN, Tara Wilson also covers the detail on data that influences what consumers care about. 

Tune in to discover how to connect the dots and raise your brand bar high in today’s competitive market.

We’ll talk about:

• The marketing shift to the community. 
• The Gen Z approach to branding.
• What consumers prioritize and how it has shifted beyond packaging to performance. 
• What performance brands are and how to build them.
• The pillars of building your service offering and how PR plays into. 
• When the right time to plan and execute an event is for new brands. 
• The timeline for executing successful events. 
• Creating events that are attractive to different audiences and generations. 

For more information, visit Tara Wilson’s Linkedin.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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Join Lara on Coffee N° 5 as she sits down and has coffee with Daniel Patrick Giles, the visionary CEO of Perfumehead. Discover how the pandemic influenced his scent journey, the science behind fragrance creation, and the importance of understanding your target audience. Learn about the link between memories, emotions, visuals, and branding, and debunk common myths in the fragrance industry. Tune in to hear a fascinating conversation about the power of scent and the passion behind Perfumehead's unique fragrances.

We'll talk about:

• How blankness can inspire.
• The role of COVID-19 in Daniel’s scent journey.
• Why scent is an identifier. 
• How to create fragrances that’s attractive to your target audience.
• The link and difference between memories, emotions, visuals, branding and you. 
• Vetting fragrance houses.
• How the final scent formula is designed. 
• Debunking myths that industry novices have. 

For more information, visit Daniel Patrick Giles' Linkedin.

Subscribe to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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Learn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process. 

Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market. 

Tune in for expert insights that will transform your approach to sustainable, consumer-conscious innovation!

We'll talk about:

• The ins and outs of ingredients 
• How to navigate formulae and the product development process
• Tips for finding a formulator and store as a small brand
• The cost of exploring ingredients and product formulation
• Why knowing where you want to take your brand is crucial for your ingredient checklist
• The connection between product formulation, branding, and the market

For more information, visit Novi's Website.

Subscribe to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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Arthur Woods is a social entrepreneur and LGBTQ+ leader working at the intersection of equity, inclusion, and technology. He was named to Forbes 30 Under 30 and 40 Under 40 by BEQ. He is the author of the book, Hiring for Diversity; he is a three-time TEDx speaker and has advised leading brands from Disney, Sonos, and MetLife to the Smithsonian.

He is the Co-Founder of Mathison, a venture-backed technology platform equipping employers with everything they need to manage their diverse hiring efforts. He is the creator of the first Equal Hiring Index to assess and benchmark inclusive hiring practices. Arthur came from Google, where he led operations for YouTube’s Education division and oversaw YouTube for Schools. Arthur previously co-founded Imperative, a leading social learning platform; Out in Tech, the largest global LGBTQ technology community; and Social Impact 360, a collegiate social enterprise education program.

He talks about the importance of leaders building an inclusive environment for individuals from diverse backgrounds to feel included in an organization and the many benefits of having a diverse and inclusive workforce. 

His Book “Hiring for Diversity: The Guide to Building an Inclusive and Equitable Organization” brings together the most cutting-edge practices for implementing a diversity hiring strategy that leaves your organization with a comprehensive view and an actionable plan. 

The paperback and ebook are currently available!

What You’ll learn

• What does it mean to be a leader?
• How to embrace the cultural diversity of your teams 
• Benefits of a diverse workforce

 Follow Arthur Woods on Linkedin

Check out his website!

Follow our host Lara Shmoisman on social media:

 Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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As a business owner, one thing you can not run away from is the agony of having to “break up” with a client. There are many reasons why you may want to discontinue your relationship with a client but how do you know the right time to leave? What are the things you need to know before and after establishing a relationship with a client to make sure that you do not suffer major losses after the break? We discuss this and many more in today’s episode of Coffee N5!

The host of the podcast, Lara Schmoisman is a marketing strategist, coach, international speaker and founder of The Darl. With extensive years of experience in helping businesses succeed in the real world, Lara has been a force to reckon with from the start. Born and raised in Buenos Aires, Argentina, she had her first radio job in her early teens, and started learning the ropes of marketing and advertising. Over the years, she worked her way up in the entertainment industry, digital marketing and advertising proving her grit along the way. 

With skill sets and a bit of grit, she learned how to better understand what people need, how they need it delivered or accomplished, and how to automate systems to provide the best results.

Things You’ll Learn:

• How to fire your client 
• What to do before and after you break up with your client 
• Create boundaries when dealing with a client 
• Safely protect your business against losses during a break up 

Follow our host Lara Shmoisman on social media:

 Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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It’s time to talk about MONEY! Who better to talk about money and financial intelligence than the one and only Mamma Rita Money, herself. We are so excited to chat with Rita Boccuzzi about financial intelligence and how she cracked the code on the money mystery. 

With over 13 years of experience in financial services, Rita is armed with the wisdom and knowledge to help others. As a child she learned about saving from her parents. From age 18 to 33, she saved and received her first financial hit as the market reset, which resulted in the loss of half of her savings! As she began to rebuild, Rita was hit with another major situation: CANCER. While she was able to fight the cancer in her body, she wasn’t prepared for the cancer of her finances. Once again, her finances were drained, and she had to start from scratch—again. 

From there, Rita was on a mission. Her mission and purpose is to educate 1 million families over the next five years on the mysteries of money and personal finance. She starts all of her educational resources and consultations with awareness and knowledge before building from there. She has helped many people, including other cancer survivors manage their money and turn hard situations into triumphs. 

Things to Learn:

• Find out how to never lose money. 
• Learn about the word formula for money
• Discover how to develop your own money plan. 
• Rita shares about money accumulation pathway systems. 
• Learn how to use your core values to evaluate potential partnerships
• Rita explains the R.O.D. of business. 

Follow Mamma Rita “Money” Boccuzzi on Instagram, Facebook, and LinkedIn.

Email her and check out her websites for Mamma Rita Money and Financial Resetting. 

Set up an appointment for a consultation session here. 

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Jennifer Davis is a creative and motivational marketing executive. She currently serves as the chief marketing and communications officer for Learfield, a media and technology company in the area of collegiate athletics. She drops in to share with us some of her marketing expertise and opinions as well as a discussion of her upcoming book “Well-Made Decisions.”

Jennifer has a wealth of marketing and leadership experience. She started her career writing installers for a software company. From there, she just ascended into success. She has led product marketing for the Training and Certification business at Amazon Web Services (AWS). She has leadership experience stealing digital transformation through organic and inorganic business growth for both entrepreneurial start-ups and Fortune 500 organizations. She has also been a Forbes contributor.

Her major emphasis when it comes to business communication and marketing is pushing to have high performance workers that are in-tune with the needs and wants of the customer. From there, she shares how this allows for an instinctual advocacy for the customer that builds loyalty and increases sales. Everything comes back to the customer’s needs. 

Her book “Well-Made Decisions” allows business owners to maximize their decision-making to create a better working environment and customer experience. Like inventions, decision-making is 1% inspiration and 99% perspiration. Also, most of the work happens after the choice is made and the implementation begins. 

The Paperback and ebook are currently available! The hardcover will be available soon in November. 

Things you’ll earn:

• The components of decision-making
• The importance of having high-performance workers on your team
• How to tap into “luck” within your business
• What is the Luck Factor?

Follow Jennifer on LinkedIn, Twitter, and check out her Website.
Check out her book, “Well-Made Decisions.”
Check out Learfield!

 
Follow our host Lara Shmoisman on social media:
 
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Michelle Enjoli joins us today to share her journey from starting out as a first-generation college student turned television producer to becoming a pro at digital marketing to finally becoming a leadership and career coach. She is one of those rare people that knew exactly what she wanted to do from a young age. She wanted to work in television and was able to start doing so while in college as a producer. From there, she grew and her interests changed. She was able to leverage her skills and pivot to the field of digital marketing. Through some deep soul searching and her own discovery process, she was able to change once more to a career that allows her to help people. Now, she spends her time helping people carve out their own paths within the workforce. 

Michelle gives tips on how to select the career you want regardless of age or gender. She has worked with college students, recent graduates, and even more seasoned professionals. She starts by asking people “Who are you?” From there she helps them define their own personal brand and use that information to decide where they want to go. 

Things You’ll Learn:

• Michelle and Lara discuss the importance of being able to market yourself. 
• Pull back the curtain of the glamorized look of entrepreneurship and dive into the reality with Michelle and Lara.
• Michelle shares how to navigate your career and leverage your skills or each opportunity.
• Learn how to start defining your personal branding. 

For more information about Michelle Enjoli and the work she does, check out her website.

Follow Michelle on LinkedIn and Instagram.

Follow our host Lara Shmoisman on social media:

 Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Support the show http://www.laraschmoisman.com 

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Today on the Coffee No. 5 Podcast, we are excited to share our conversation with Yvette Bodden, Founder and Author of Awakened-Woman, a platform designed to inspire, empower and encourage women to become their best selves. Being a Dominican American journalist born and raised in New York, her platform has been a shining light that uplifts Hispanic women of different backgrounds and cultures. In this episode, she shares her journey from managing conflicting labels and cultures to the reality of embracing human experiences, discussing the differences in writing for an English-speaking audience vs. a Spanish-speaking audience and all of the nuances in between. 

Here's what you'll learn:

• Yvette shares her experiences as a second generation Dominican American and how that has impacted her drive to share other Hispanic women’s stories. 
• Finding the right balance between two languages in a way that captivates readers from different cultural backgrounds. 
• Yvette’s funny personal anecdotes about Spanish idioms and how to translate them.
• The importance of building a strong, united community where everyone can learn from each other. 
• Yvette’s formula to generate empathy within an audience through her storytelling. 

For more information about the Awakened Woman, click here.
Follow Yvette Bodden on Instagram.

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Support the show http://www.laraschmoisman.com 

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Morris Sims is the CEO of Sims Training and Consulting. Before that, he left his career of engineering after five years and dove head-first into the world of sales. He spent 32 years with New York Life Insurance Company and retired as the VP and Chief Learning Officer in the Agency Department. Join us as Morris discusses the importance of knowing how to sell yourself and your product/company in every situation. He shares with us the value of getting to know your customer, building credibility, and the importance of understanding your “Why".

Here's what you'll learn:

• Morris shares the importance of caring about people and providing solutions as opposed to pushing products. 
• Morris shares the different roles of a salesperson. 
• Morris discusses the 5 Critical Questions any business person must answer to achieve success
• Morris defines marketing and prospecting. 

For more information about Morris Sims and Sims Training and Consulting, check out his website here.

Download Morris Sim’s free audio to learn how to grow your business here 

 If you want to learn more about the show, visit our website!

 Follow our host Lara Shmoisman on social media

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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