Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

In this episode of Coaches on a Mission, host Dallas Travers reflects on the importance of making aligned choices in business, shares three key reasons behind the podcast’s conclusion, and offers invaluable insights for values-driven coaches. She also highlights the next steps for listeners to continue benefiting from the rich content and resources available through the podcast's archives and the Hive community.

Key Topics & Timestamps:

[00:08] Introduction and welcome

[01:02] Dallas introduces the episode's theme and explains the decision to end the podcast

[02:06] Overview of the Pod Squad and its benefits[

[03:07] Reason 1: The importance of a coaching container vs. free content

[05:19] Reason 2: Redirecting energy towards marketing the show

[08:21] The three-step process for goal-oriented action in your business

[10:37] Invite to join the Invitation Olympics inside the Hive

[11:39] Reason 3: Honoring the goal of accessibility and the podcast's achievements

[12:37] Invitation to reflect on and celebrate your own business accomplishments

[13:35] Thank you messages to the production team and Hive members

[14:33] Closing remarks and ways to stay connected with Dallas

Key Takeaways:

1. The Necessity of a Coaching Container: Free content, while valuable, cannot replace the need for a structured coaching environment that provides personalized guidance, accountability, and a supportive community.

2. Prioritizing Marketing Efforts: It's essential to balance production with promotion. Redirecting energy towards marketing can amplify reach and impact, helping to achieve long-term goals.

3. Goal-Oriented Actions: Consistently taking direct actions aligned with your immediate business goals is crucial. Use a three-step process to ensure your efforts are effectively driving you towards your objectives.

4. Celebrate Achievements: Acknowledge and honor your accomplishments. Reflecting on past successes can build a strong foundation for future growth.

5. Continued Learning and Support: Even though new episodes are ending, the wealth of existing episodes, resources, and the supportive community within the Hive offer ongoing opportunities for growth and connection.

Join the Pod Squad for more resources: dallastravers.com/squad 

CONNECT WITH ME:

INSTAGRAM: @dallastravers

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1.  Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault.
    
2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side.
    
3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of.

My guest today is Matt Winters who recently changed his niche away from helping gay men go from feeling stuck and lonely to having the authentic connections they want in all areas of life. Now, Matt plans to leverage a career full of experience to help leaders relate to people as humans instead of as simply resources. Matt came to the conversation feeling conflicted and murky and he felt stuck. The two of us started by just questioning the idea that if you are indeed values driven, every aspect of your work must be filled to the brim with purpose. From there, we just explored Matt’s new niche and addressed each fear he had around it. Then, we wrapped things up by identifying three clear steps Matt can take to complete some marketing research and start bringing in new clients. Matt showed up with so much authenticity and care throughout the episode. You’ll hear it right away. And as coaches, there’s nothing better than working with an open hearted, truly coachable client, which was 100% Matt. By the end of our conversation, I think we both felt grounded and clear about how purpose and meaning show up everywhere when you are a person who cares about purpose and meaning.

Key Takeaways:

• Alignment over Palatability
• Refine Your Deep Niche
• Target Ready Clients
• Embrace Fluidity
• Practice Self-Compassion
  

Key Topics & Timestamps

[03:00] Matt's desire for clarity
[03:57] His guilt and feelings regarding the niche change
[04:41] Matt's challenges
[06:03] Aligning purpose with work
[08:15] Matt's past experiences and expectations
[11:00] Distinction between narrow and deep niches
[12:52] Refining Matt's deep niche.
[14:48] Communicating authentically without worrying about palatability
[16:00] Awareness ladder & potential clients
[19:22] Targeting the right audience for referral marketing
[20:17] Ideal client profile and how to identify them
[23:33] Value of engaging with individuals who may not be ready clients
[25:02] A “Getting Started Action Plan”
[25:48] Integrating market research into Matt's Client Surge process
[28:17] The power of mindset
[34:57] Next steps for Matt

Connect with Matt:
WEBSITE: www.mattwinterscoaching.com
LINKEDIN: linkedin.com/in/mattwinters1

 Happy October — This is the time of year where I know for me and so many other coaches start to dream, plan, and prepare for the year to come.

So to help you make next year a breakthrough year in your business I've cooked up 5 bonus episodes that we will drop each day this week!

And today is all about how to know you are solving the right problems in your business

We are rolling out these special episodes for 2 reasons:

1. To help you think differently about your business than you have in the past.

2. To help you decide if The Hive is the program to help you accomplish those goals and apply those strategies — and really make 2023 a different year for yourself.

So at the time of recording this episode we have exactly twenty spots available inside the hive before we close enrollment for the year.

We limit our enrollment because we really strive to deliver the gold standard when it comes to client success inside of the program. We're very high touch and intentional so we will close the doors for the year once we hit our enrollment goal.

So the way that I see it is if you've been at all curious about The Hive or it's been on your list... now is the time to begin your enrollment process. You can apply now at http://dallastravers.com/apply 

Today's episode is all about how to solve the right problems in your biz.

Do you ever feel like everyone around you knows something you don't? Maybe like you're missing something- because you're doing all of the right things and still feel like you're just throwing spaghetti against the wall half of the time.

This is really common for values driven coaches. One reason being that we care a lot about our business and really want to help people.

And because we want that so badly, we're willing to put in the hard work. But it's that willingness to put in the hard work that can create chaos in our business and cause us to value action more than strategy.

So in this episode, I will walk you through how to tell if you're actually solving the right problem. Then, how to measure those decisions in a values driven way. And lastly, walk you through the system I live by and walk all of our Hive Members through: The Ripple Effect System. 

If you're ready to stop throwing spaghetti at the wall and truly set your business up for success this coming year...grab a pen and paper and tune in!

TIMESTAMPS:

00:06:27 - Dallas shares a story about sharing the wrong problem in your business

00:09:00 - How our initial instinct is to solve a peripheral problem, but doesn’t move the needle in our business

00:10:40 - The layers inside of the Ripple Effect System

00:15:00 - Dallas shares a mistake she made in her business and what you can learn from it

00:19:00 - Questions to ask yourself so you solve the right problems

00:23:00 - How the Ripple Effect System is actually FAST

00:25:00 - Dallas summarizes and shares about the limited spots remaining in the Hive for 2022

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

APPLY FOR THE HIVE: http://dallastravers.com/apply 

Today, we’re going to talk about visibility… which is a priority and an obstacle for a lot of the coaches I meet when they join the Hive.

You know you need to put yourself out there in order to attract clients.  Yet putting yourself out there can feel scary. 

So perfectionism steps in…

…Or imposter syndrome…

…Or the countless distractions that keep us all playing small. 

Well, my guest today has a solution for you.  Her name is Adela Hussain who is the founder of Starts Ups & Co and is a master at helping you pitch your business to people that don’t know you…yet.

Adela discovered she had a talent for pitching when she first started doing PR for her own fashion tech start up and was featured in 14 publications in 12 months, including the Harvard Business Review without pitching!

Her Pitch to Press programme and PR Hero School have helped hundreds of founders fall in love with PR and master their media pitching to sky rocket their sales. 

Throughout our interview, Adela offers up some super helpful visibility strategies during this talk to help you attract attention from the media.  

Her tips for a stand out podcast pitch are fantastic, so be sure to stick around til the end of the episode. 

But on the way there, you’ll also learn:

1. Why visility really matters for your business. 

2. How to build up the confidence to put yourself out there. 

3. Big mistakes to avoid when you pitch yourself. 

If visibility is on your to-do list, grab a pen and get ready to take some notes because this interview is jam packed with goodness. 

Okay… with that here’s Adela Hussain

TIMESTAMPS:

00:03:16 - How Adela defines authenticity

00:07:00 - How your WHY can inform the how/who you pitch yourself to

00:010:00 - How a coach can cultivate more confidence and fortitude to pitch themselves 

00:14:00 - The distinction between “pitching” and telling your story

00:19:00 - A few common mistakes coaches make when it comes to visibility 

00:26:00 - Adela shares her “golden nugget” to telling your story in an authentic way

CONNECT WITH ADELA:

ADELA'S MEDIA MENTORSHIP: https://www.itsyourspotlight.com/pitch-to-press

INSTAGRAM: https://www.instagram.com/startupsandco/

FACEBOOK GROUP: https://www.facebook.com/groups/prhero

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz 

As coaches, we’ve all had those moments where we’ve held ourselves back.  Whether it’s fear, perfectionism, distraction, or overwhelm… as humans, we’ve all been there. 

It’s painful, especially when we know we’re doing it, yet we just can’t seem to break free from our sabotaging behaviors. 

This episode is one of my favorites because we tackle self-sabotage head on. 

Now, this episode originally aired what feels like a lifetime ago… and I’m bringing it forward today for 3 reasons

First, and most importantly, our guest…  when we recorded this episode she was totally stuck around visibility. 

Randi Corlin Roberts left her extremely successful corporate career to become a coach.  

Randi had a massively successful track record, yet she held herself back from putting her coaching business out there. 

Yes, she had private clients, but Randi wanted more… 

Since this recording, Randi is so different. 

She has a podcast now, she goes live, she’s launched power groups… she is a visibility machine! 

So, I hope you feel inspired as you listen back and hear where she was at not long ago. 

Reason #2:  We updated our coaching super power quiz and I want you to get your hands on the updated toolkits!  This episode is one of the resources we recommend for those coaches who score limitless potential, connection, or magnetism.  

Let’s find out if that’s you - go take the quiz now at dallastravers.com/quiz

The 3rd reason this episode matters is really just because as values driven coaches, we all have days where things feel hard and we wish we didn't have to be so visible.  

As risky as it feels to put yourself out there, holding back is much more painful. So, I hope this episode inspires you in some way. 

Okay… let’s get into it…

TIMESTAMPS:

00:03:00 - Randi and Dallas set the table around the coaching topic for this episode

00:07:00 - Randi allows the part of herself that is holding her back to speak

00:11:00 - Dallas shares how change actually impacts your nervous system

00:15:00 - The pieces in Randi’s heart and head that are holding her back

00:17:00 - Dallas asks Randi “What is the self image of the person who can follow through on visibility actions?”

00:25:00 - Dallas digs into what it looks like to find pleasure in making mistakes

00:30:00 - Together, they put together a plan to cultivate the self image qualities of someone who follows through

00:39:00 - Randi’s takeaways and action steps

CONNECT WITH RANDI:

WEBSITE: corlinrobertscoaching.com 

PODCAST: https://spoti.fi/3MIYrCN

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz 

Do you ever feel like people love the work you do, yet nobody wants to pay you for it? 

That was the case for today’s guest, Jill Valdez. Jill loves helping small business owners bring out the best in their teams to optimize performance and productivity.  

In fact, Jill loves helping people so much that she’s always giving her services away for free. 

So, Jill needed some concrete tools to move out of the ‘free help zone’ and into the hired consultant zone. 

Our conversation was so much fun because by adding just a few tweaks to her discovery session process, we set Jill up to turn her fans into paying clients. 

But before we dive in, here’s one last reminder to go and take the super power quiz at http://dallastravers.com/quiz . 

We’ve curated these bespoke podcast playlists designed to meet you exactly where you’re at in your business and help you get to the next level. But we need to identify where you’re at first. The superpower quiz will help you do that. So set aside 45 seconds to take the quiz now at http://dallastravers.com/quiz 

And with that.. Here’s Jill. 

TIMESTAMPS:

00:02:20 - Jill shares how she is constantly helping people but never actually sells her coaching to them

00:06:00 - How Jill “beats around the bush” instead of just making the offer

00:08:00 - I share a story about my early business days when I assumed the yes

00:10:00 - We talk through a way to prepare potential clients for Jill to make the offer before they even get on a sales call with her

00:14:00 - Specific language that Jill can use on sales call to prepare potential clients for the offer

00:19:00 - How Jill can approach “selling” on calls without feeling salesy 

00:22:00 - Why and when you have to stop talking during sales call 

00:25:00 - Jill shares her next steps and takeaway

CONNECT WITH JILL:

WEBSITE: www.linkconsulting.info

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz 

Today's episode is the second in a special 4 part series where I’ve chosen some of my favorite, most impactful episodes to highlight.  

We’ve put this series together because let’s face it… 125 episodes is no small feat and, especially if you’re new around here… some of these conversations are too valuable NOT to share with you again. 

We also want to highlight some of the episodes included in our freshly minted and fully updated quiz results from the Super Power Quiz.  If you haven’t taken the quiz before or you just want a refresher, check it out now at dallastravers.com/quiz. 

Okay and now for today’s episode.

My guest is Laser Sidney who is a very talented musician who created and produced a wonderful musical last year called Teaching a Robot to Love.

He is also good at helping musicians and creators grow a genuine fanbase who actually want to pay for their music and then get paid through successful Kickstarter, Patreon, and crowdfunding campaigns. 

And I’m gonna be honest with you, Laser doesn’t like selling. He’s also not that into a lot of the “coachy” strategies out there.

Yet, Laser wants to expand his reach in order to help more musicians make art without waiting for permission.  

Now, there’s the rub… how do you build a bigger business without selling?  How do you build a list without a lead magnet?  

Laser and I prove it’s actually possible during today’s episode. Because when you let go of marketing yourself and instead focus on marketing your stance, the tactics and strategies don’t feel gross because you’ve made them your own. 

Laser and I cover a lot during today’s episode that I know will be valuable for you.

Let me share my biggest takeaways: 

 1. Do your goals belong to you or are they just the thing you think you’re supposed to do next? 

 2. What do you stand for?  In other words, what are the core transformations or benefits behind your work? The reason you do what you do?

 3. How can you use an area in your life where things feel easy, as a template for action in the areas that feel hard?  

Those are 3 key questions we tackled during what is surely one of my all time favorite episodes.  I hope you’ll consider your own answer to these questions as you listen along. 

With that, please enjoy the show.

TIMESTAMPS:

00:03:02 - Laser introduces himself and where his business was at during the time of the recording

00:06:00 - Determining if Laser’s goal is actually his or just what he thinks he goals should be

00:11:30 - We address the part of Laser that feels gross about selling a coaching program to musicians

00:14:00 - I walk Laser through my approach to “sales”

00:20:00 - We talk through “how” Laser can market his program in a way that feels authentic and not “salesy”

00:22:00 - We put together Laser’s list building and lead magnet plan

00:26:00 - We dig into why lead magnet swaps feel “icky” to Laser so that we can tailor it to feel aligned in his business

00:32:00 - How to grow your list when you are guest teaching

00:33:30 - We break down the step by step actions for Laser up to this point

00:35:00 - Why it’s ok if your business doesn’t grow rapidly

00:39:00 - How Laser will know if the strategies he decides to “throw away”, are thrown away for the right reasons

00:44:15 - Laser’s takeaways and next steps

CONNECT WITH LASER:

INSTAGRAM: https://www.instagram.com/laserislaser/

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz 

Today’s episode is the first in a special series we will roll out this month. 

Now that we are 125 episodes in and our audience has grown significantly, I wanted to revisit some of my favorite early episodes because they’re just so jam-packed with value and I’m willing to bet you haven’t had the chance to hear them yet. 

So, for the next 4 weeks, we’re going to feature some updated episodes designed to help you in four key areas: 

—List building

—Client Attraction

—Sales

—Confidence

Each episode you hear is also featured in our updated toolkits you receive when you take the Super Power Quiz. So, if it’s been awhile since you took the quiz or you haven’t taken it yet, press pause and visit dallastravers.com/quiz.  

OKay… and now for the first in this special series…

We’re going to focus on list building because 65% of the coaches who join The Hive tell me that they want to build their list so they can expand beyond just offering 1:1 coaching.

That’s why I invited Brian Patacca to the show. I’ve had the privilege of mentoring Brian over the last few years and he’s just one of those people who elevates the energy no matter what room he’s in.  

So, when Brian first decided to expand beyond 1:1 and make courses the center of his business, he knew he needed to build his list.  

And can you believe that he added more than 3000 new email subscribers in just 90 days? 

No, he didn’t rely on paid ads. Instead, he relied on partnerships.  

So, if you know you need to build your list in order to sell courses or group programs, grab a pen and notepad because Brian and I will take you behind the scenes of the exact process he followed to build his list through referral marketing. 

TIMESTAMPS:

00:06:00 - The mindset shift that helped Brian build his list

00:08:45 - An overview of lead magnet cross promotion

00:10:00 - The results that Brian has seen over a 90 day period 

00:15:30 - How to determine the lead magnet you should offer

00:16:45 - How to find promo partners, craft an invite letter, fielding responses 

00:26:00 - What to do when it actually comes time to cross promote

00:28:30 - Overview of the entire process

00:32:00 - What you should know before you implement this habit

00:34:00 - How to balance promo partnerships so that you and your audience don’t feel like you’re always promoting

CONNECT WITH BRIAN:

INSTAGRAM: https://www.instagram.com/briansaysthat/

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

What are you known for?  

When it comes to your work as a coach, how would your audience complete this sentence? 

Oh… I know them… they’re the __________________ coach.  

That blank… is really important.  And if your marketing is at all confusing, you’ll get a different answer to that exercise from every person you ask. 

Especially if you have a wide range of expertise.  

And, if your audience is confused about what it is you do… they’re going to be confused about whether or not to hire you. 

But there’s good news here. And don’t worry… I’m not about to tell you to niche down to only serve millennial college grads who work in advertising and want a new career… or women in their sixties coming out of a divorce who want to lose 20 or more pounds. 

That may be your target audience, but it’s not your niche and it won’t be what you’re known for. 

What you’re known for is your process. Your signature system. Your unique method.  

And when you can communicate your unique method in your marketing, people get it. 

Plus, you don’t feel boxed in or like a broken record talking about the same thing over and over again in your marketing. 

That’s what Emily Taradash learned in today’s episode. You see, Emily loves to help people in a variety of ways. Whether it’s relationships, confidence, or career, Emily is your coach.  

But this variety created confusion for her audience and I worried that folks would assume Emily was just confused. 

Which is the opposite of what was really going on for her. 

So, she and I let go of the shallow approach to niche and messaging and instead clarified her unique process. Which applies to relationships, confidence and career.  

And it’s that process that Emily can be known for.  Which gives her freedom to share a wide variety of expertise but link them all back to her clear process. 

And just like that… people understand. 

So… if the idea of niching ever leaves you feeling limited or you worry that your marketing might actually confuse folks… get ready to take some notes because this conversation is just what the doctor ordered. 

Let’s get into it.

TIMESTAMPS:

00:08:00 - Emily’s niche journey and where she’s at now

00:012:00 - What Emily needs to change (and doesn’t) now that her niche is different

00:17:00 - How Emily’s messaging may need to change so that it doesn’t cause confusion for her audience

00:27:00 - How to find the “through-line” in your different offers

00:36:00 - Brainstorming an idea for Emily’s to create an ongoing community or membership program 

00:44:00 - The structure to set up Emily’s power group

00:45:00 - Emily’s next steps and action items

CONNECT WITH EMILY:

INSTAGRAM: https://www.instagram.com/emilytaradashcoaching/

FACEBOOK: https://www.facebook.com/emilytaradash.coaching

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

Today, let’s take our conversation about mini courses even further.  

My guest today is Jodi Geline who helps women eliminate bloat once and for all. 

Jodi healed her own chronic bloat and IBS years ago and it was then that she realized how important mindset, inner work, and spiritual healing are to your health. 

And this message is one Jodi works to share with her clients. 

But here’s the thing… Jodi knows A LOT. She’s studied A LOT. And… it’s been a long time since she struggled with bloating, digestion or any of the other things she helps her clients heal from. 

So, when Jodi and I sat down to design a mini course for her audience, we had to work pretty hard to focus in on a tangible outcome for her mini course.  

We kept going too broad and the secret to a valuable mini course - one that keeps people coming back for more - is traction. 

You’ve gotta give your clients a clear win in your mini course.

If you don’t, it’s really hard to sell and it may even work against your goal of using the mini course to upsell folks into a larger offer. 

Why?  Because if they can’t succeed with the first, baby program, why one earth would they feel capable of going all in? 

So, Jodi and I dug in to ensure that the topics she chose for her mini courses accomplish these three goals:

1. Set folks up for an easy win. 

2. Give them a real taste of what it’s like to work with Jodi

3. Easily lead to Jodi’s signature program 

If you've got mini courses on your mind, you’ll love today’s conversation!

CONNECT WITH JODI:

https://tinyurl.com/stopthebloat

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

My guest today is Li Huo who helps exhausted Health Care Professionals find fulfillment and joyful purpose again in their career so that they can enjoy their lives now instead of waiting until retirement.

So, Li came into our conversation with a big bright idea to offer up one time paid workshops to her audience in order to accomplish three goals: 

1: Li’s audience doesn’t really understand coaching, so she wanted to create a way to give them a taste of her work in order to help them see the value through experience. 

2: Li likes to mix things up for herself. She’s a transformational coach, so there’s a ton of topics she can help people with. Plus, she likes bringing variety to her work.  

3: Li wants to build her list and enroll more clients. What better way to accomplish those goals than to charge for a mini course and then offer a power group as an upsell at the end of the course? 

So, Li and I got to work bringing her plan to life during this episode. 

We clarified why, exactly, mini courses need to offer an extremely clear and tangible outcome in order to be effective.  

Then, we brainstormed topics she could teach on and even came up with a “getting started” strategy so Li can offer her first paid mini course this fall. 

If you’re looking for a way to help your audience gain immediate traction so they understand the value of your work, a mini course may do the trick. 

So, be sure you’re ready to take a bunch of notes throughout the episode!

CONNECT WITH LI:

INSTAGRAM: https://www.instagram.com/coachingwithli/

LINKEDIN: https://www.linkedin.com/in/li-huo-md-and-life-coach-93b52a234/

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

My guest today, Tirrell Cherry, uses tools such as hypnosis, meditation, breathwork & tarot to help clients create breakthroughs and gain clarity on what shifts are asking to be created.

Tirrell is obsessed with manifestation and loves helping spiritual entrepreneurs who want to unlock the confidence to step into a leadership role as a healer and build a thriving business that supports the life they dream of living.

During our conversation, Tirrell and I talk about the dance between manifesting your goals and taking concerted action to bring your goals to life.

We talk about how personal manifestation meets up with broader systemic issues such as racism and inequity.  

And he even shares a bananas story about how he manifested a bunch of money in a surprising and fun way. 

If you want to bring more manifestation magic into your life without losing your edge or motivation, you'll love everything Tirrell has to offer. 

Let’s dig in!

CONNECT WITH TIRRELL:

WEBSITE: https://tirrellcherry.life

INSTAGRAM: http://instagram.com/tirrellcherry

TIKTOK: https://vm.tiktok.com/TTPdMKxrbN/

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1.  Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault.
    
2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side.
    
3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of.

My guest today is Angela Tan, who is like a systems fairy godmother. Angela believes that the fastest yet most sustainable way to make it easy for your people to discover you, pay you, and rave about you is by automating your marketing, sales, and client management process. Dreamy, right? That’s why Angela is passionate about educating online business owners on easy-to-implement automated marketing, sales, and client management workflows, so you can run a sustainable and hands-off business. But Angela understands that many of us waste way too much time and money on apps that we simply don’t need. Well, that pattern stops today thanks to Angela’s four step process to help you make informed choices about what tools your business actually needs and which ones work best for your brain.

I wasn’t joking when I said that this episode might save you money and a ton of time.

Timestamps & Key Topics
[02:32] A harmful practice that can hurt your business
[05:41] Financial implications and challenges of switching software
[07:10] Finding software tailored to individual business needs
[08:00] Treating software choices as thoughtfully as hiring employees
[11:42] Quarterly software audits
[14:33] Using free software trials
[18:27] Exploring software features to optimize business processes
[25:23] Avoid premature investment in courses for new software
[28:23] The 4 step process for your tech stack
[29:37] Self-trust in making software decisions
[30:00] Cultivating self-trust as a business owner
[30:30] Embracing uniqueness and developing a systems mindset

Key Takeaways:

• Regular Audits
• Individualized Approach
• Free Software Trials
• Explore Software Features
• Delay Investment

Connect with Angela:
INSTAGRAM: @thesystemsrx
WEBSITE: www.thesystemsrx.com

As your business grows, here’s what you can expect… 

An ebb and a flow.

  You will enter into big periods of expansion when you put yourself out there in a bigger way, or you launch a course, or hire a team… expansion is all about growing.  But there’s an equally essential phase that supports expansion.  And that’s containment. 

If all you do is grow grow grow, you’ll eventually burst. 

Containment phases in your business allow you to catch your breath, get your systems in place, and grow internally all in support of the next big expansion period. 

There’s value in standing still sometimes.

Which brings me to today’s guest. Carolyn Stein just went through a massive expansion phase in her personal life and what she needed is some time and space for things to settle. 

So, her big business goals needed to take a back seat at the moment.  

Which left Carolyn with the question… how do I grow? More specifically… how do I bring in clients with ease so I can simply maintain in the short term and set myself up to expand when I’m ready?

Carolyn is a leadership coach who helps folks solve a big problem in their work. Whether they think they need a career change or they just see that their leadership is lacking, Carolyn uses art as a framework to help people deepen their skills and improve their performance. 

If you find yourself in a transition. Or if you worry that something is wrong with you because you’re not growing fast enough, I think my conversation with Carolyn will offer up a refreshing perspective. Enjoy! 

CONNECT WITH CAROLYN:

WEBSITE: www.carolynsteincoach.com/contact

LINKEDIN: www.linkedin.com/in/steincarolyn

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

Here’s a question for you.  

What’s the point?  

The online space offers up countless strategies you could implement in your coaching business to bring in more clients.  

But what’s the point?  

This is a crucial question you must ask yourself before you take on any marketing strategy. 

If you don’t, you could end up being really busy… doing a lot of work.. And even generating results. 

But those results may not bring you any closer to your big goal if you don’t connect the dots directly between your marketing plan and your business goals. 

So… what’s the point? 

That’s the question I asked today’s guest, Susanne Dunlap, who’s a novelist and a book coach. Susanne helps writers dig down to find the heart and soul of the story buried in their research, and craft it into a manuscript that will keep readers turning the pages.

So, Susanne came into the conversation with two big goals.  Her latest book will be released in August and she wants to use that big event to accomplish two things:

1. Sell books and get more traction for her writing. 

2. Attract book coaching clients - who wouldn’t want to work with a book coach who’s actually published several books, right? 

But these two goals created confusion and overwhelm for Susanne because she just wanted to do all the things… right away… at the same time. 

Can you relate? 

But when Susanne answered the question — “What’s the point?” — things became very clear, very quickly and we came up with a super exciting, goal aligned marketing plan for her. 

I can't wait for you to find out what we came up with, so let’s get down to it, shall we? 

Here’s Susanne Dunlap!

CONNECT WITH SUSANNE:

WEBSITE: https://susanne-dunlap.com

INSTAGRAM: https://instagram.com/susanne_dunlap

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

Today’s episode was so much fun to record and I cannot wait for you to dive in!  

My guest is Stephanie Dethlefs. She helps writers who have a story on their heart find clarity and accountability so they can finally write their novels.

Stephanie is ready to introduce power groups to her community. And, well, I love designing power groups! That’s one reason this episode was so much fun for me! 

So, what are power groups exactly? That’s the term we use inside the Hive for small group coaching. 

And Stephanie wants to offer power groups for 2 reasons: 

1. There are some people in her world who really want to work with her, but private coaching is just outside of their budget. So, a power group provides more accessible pricing. 

2. There are also some folks in Stephanie’s world who might benefit MORE from a group experience than private coaching.

Together, Stephanie and I dig into the nuts and bolts of how to structure her power groups so she can get the first one filled before the fall. 

If you’re thinking about layering in a group offering so you can begin to scale, make sure you’re prepared to take some notes because this episode is jam packed with goodness. 

Let’s get going…

CONNECT WITH STEPHANIE:

FREE QUIZ: https://hellowriters.net/quiz 

INSTAGRAM: https://instagram.com/hellowriters 

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

Today’s episode is REALLY going to inspire you! 

My guest is Monique Bryan who is pretty much a branding genius. And in this episode, we’ll dive into the what, why and how behind your personal brand. 

Now, if like me, you sometimes wonder if you’re cool or different enough to even have a personal brand, Monique is the PERFECT person to convince you otherwise. 

We talk about:

—why every coach needs a personal brand 

—how your brand infuses every single piece of your marketing

—how to embrace your brand even if you worry that you’re uninteresting or too introverted 

Let me share a bit about Monique…

Monique has a BA in fashion design and has three startups under her belt. Today, Monique runs a successful personal brand consultancy — while being a brand herself. 

When you work with her, you’re getting a creative director for your brand. She’ll train you on how to clarify your messaging, build your unique brand personality and up-level your style profile so you can amplify your credibility in your industry and use your personal brand as a visual communication power tool. 

Monique is a breast cancer survivor and has grown an engaged community of over 15,700+ people on social media, while in remission. She is also the host of a 5-star rated Podcast — The Juicy CEO, speaks on international stages and has been featured on Global television, in Entrepreneur and Elle Magazine, Bustle, and countless podcasts. 

With that… let’s dig into your personal brand with Monique Bryan. 

CONNECT WITH MONIQUE:

INSTAGRAM: https://www.instagram.com/moniquebryan_co/ 

PODCAST: https://podcasts.apple.com/ca/podcast/the-juicy-ceo-with-monique-bryan/id1539733671

LINKEDIN: https://www.linkedin.com/in/moniquebryan/ 

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class, https://watchthecoachclass.com/

Today, we’re going to talk about marketing. 

Listen, I believe that marketing should never leave a bad taste in your mouth. And my guest, Christina Smith, agrees. 

She’s also really clear that she doesn’t want to spend all of her time marketing instead of coaching. So together we started to create a marketing plan designed to leverage what’s already working in her business and eliminate all of the extras. 

Let me introduce you to Christina Smith.  She helps women build authentic confidence so they can finally like themselves.  And Christina feels like she’s done an excellent job of mastering the list building habits we teach inside The Hive. 

So, now it’s time to decide what, if anything to layer in next. Maybe a podcast or more free workshops or even a Youtube channel… 

Whatever it is, Christina wants to experience more lead gen and a deeper connection with her audience. 

And together, we do come up with a bit of a plan, so let’s dive into the episode! 

CONNECT WITH CHRISTINA:

INSTAGRAM: https://www.instagram.com/christina_smith_xoxo/

WEBSITE: https://christina-smith.com/

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

This week we’re going to take our course launching conversation even further with my guest, Matthew Eriksen. 

Matthew is a very gifted designer and brand expert. He helps service-based entrepreneurs put themselves out there with a clear, confident, and cohesive brand so they can spend less time worrying about the look and feel of their business and more time doing what they love.

Matthew really wants to help as many purpose driven business owners as he can and he understands that not everyone is in a position to hire his full-service branding team. 

So, Matthew wants to take his proven branding system and turn it into a course.  

But a few questions stand in his way. 

1. What’s the best way to deliver this course?

2. What the heck should I call my course?

3. Is my list big enough to actually launch?

Matthew and I tackle those three burning questions during today’s episode and by the end of our conversation, he felt clear and super confident about getting his course out in the world before the end of the year. 

The best part though.. Is that his launch goal is different from what you might expect. But you’ll have to stick around until the end of the episode to find out what it is. 

So, let’s dive into a powerful course launch conversation with Matthew Eriksen.

CONNECT WITH MATTHEW:

WEBSITE: https://goodbrandcoach.com/

INSTAGRAM: https://www.instagram.com/goodbrandcoach/ 

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class, https://watchthecoachclass.com/

This episode dives into one of my favorite things to teach about.

Course Launches.

This might surprise you because we don’t talk about course launching very often on this show, but launching is actually one of my super powers. 

But there’s a good reason why this show doesn’t over-emphasize course launches. And that’s because too many experts in the online space tout the myth that anybody can just use your life experience to create a course and once you do… it’ll somehow miraculously just sell and voila… you’ve got a six, seven, even eight figure business on your hands. 

There are a lot of steps that must happen in order for your business to reap the benefits of a scaled offering, such as a course — which is why inside The Hive we practice The Ripple Effect System. 

But… believe me when I tell you that a successful course launch is indeed in your future. 

And that’s where today’s guest, Elizabeth Ruth has found herself. 

Yet, Elizabeth came into our conversation with a lot of doubts and specific questions she needed addressed in order to give herself permission to finally launch her course. 

Elizabeth is the proud owner of ER Marketing Services.  Her team helps entrepreneurs implement the systems they need to knock their marketing out of the park.  She has a proven system that can easily become a course and our goal during this episode was to turn her course into a reality. 

If you want to design and launch a course — the right way — grab a pen and paper because you’ll want to take a bunch of notes. 

And, now… let’s talk courses, shall we?

CONNECT WITH ELIZABETH:

WEBSITE: https://ermarketingservices.com 

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

Today’s bonus episode will take the quiz conversation we started on Sunday’s episode even further because my favorite Quiz Expert will share some important things to consider before you design a quiz. 

So, let me introduce Chanti Zak. Chanti is a business growth coach, strategist, and agency owner sometimes lovingly known as the quiz queen (though she doesn’t *really* call herself that), she’s the Chief Evangelist at Interact, mom of 3, and an amateur homesteader. 

Today, Chanti and I will talk about why quizzes are a perfect lead magnet for coaches and some invisible yet all too common mistakes people make when they create their quiz.  I even made one of them myself!

What I love about Chanti is how she helps values-driven brands build a thriving ecosystem in their businesses through her programs and done-for-you services. 

Okay, before I hand the mic over to Chanti, I want to encourage you to follow her on instagram. She’s @ChantiZak and, of course, check out chantizak.com to take her quiz!

And now, let’s talk quizzes with Chanti Zak!

CONNECT WITH CHANTI:

WEBSITE:  www.chantizak.com

INSTAGRAM: www.instagram.com/chantizak

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

We are back to talk some more about lead magnets and today we’ll get pretty specific and focus on how to design a quiz. 

My guest today is Valerie Recore. She helps overwhelmed moms spend quality time with their families without feeling pulled in too many directions, giving them a sense of control over their days without guilt or chaos.

And Valerie wants a lead magnet that’s easy for her audience to engage with and doesn’t just contribute to their very long to-do list. 

And I think we came up with a really fun idea inspired by my favorite lead magnet – the quiz. 

Quizzes are so fantastic because, well, who doesn’t want to take a 90 second quiz and learn a bit more about themselves??

And when you put intentional effort into your quiz, your audience can feel incredibly seen and understood. Which of course, helps them trust you. 

Be sure to tune in on Thursday this week because we’re going to take the quiz conversation further with Chanti Zak (who truly is the Quiz Queen). 

And the perfect place to start is today’s episode with Valerie… so dive in!

CONNECT WITH VALERIE:

WEBSITE: www.strideproductivity.com

INSTAGRAM: www.instragram.com/strideproductivity

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

My guest today is Aissa Thalia. She came into the episode knowing that she needs to update her lead magnet to match her target audience. 

Aissa is a happiness expert who helps actors that haven’t booked work in a while feel great, happy and confident regardless of their booking status. 

And she didn’t want just any lead magnet.

She wanted something that stands out and feels like, what I call, experiential marketing. That's the kind of marketing that gives folks a true and accurate taste of what it’s like to work with you. 

So, some sort of pdf download wasn’t going to cut it. 

After some brainstorming and troubleshooting, Aissa and I came up with a fantastic lead magnet idea that checks all the boxes:

1. It has a clear promise

2. It’s easy to implement

3. It’s unique to Aissa

4. And… it relies on experiential marketing

I’m not going to tell you what it is… you’ll have to listen in to find out. 

And before you dive in, be sure to have a notebook handy because you’ll want to walk yourself through the same process Aissa and I follow so you can check all the boxes on your lead magnet too. 

And with that… let’s dive in.

CONNECT WITH AISSA:

INSTAGRAM: instagram.com/happymindsetter

FACEBOOK: facebook.com/happymindsetter

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1.  Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault.
2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side.
3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of.

Today we’re going to talk about scholarships. Let's draw a clear distinction between discounts and scholarships. A while back, inside the Hive, we had a member share that someone requested a scholarship into her program. After a little negotiation back and forth, this coach said yes to the client’s scholarship request. But when we really looked at the circumstance, this client didn’t earn a scholarship, they just got a discount, which is not equitable or sustainable. There's nothing wrong with offering discounts, but don’t confuse them with scholarships. A scholarship is something that is awarded on the basis of merit, achievement or other qualification. Scholarships require structure, clear criteria, intention and an equitable process to evaluate the winners. We need to be thoughtful about when, why and to whom we decide to grant scholarships.

So that sets the stage for today’s episode. Dani Abernathy is back and this time, she’s ready to begin the process of rolling out an equitable, sustainable scholarship program. Now, I am not a DEIB coach, but I have given a lot of thought to the idea of scholarships and you’ll hear me ask Dani some essential Getting Started questions to help her begin to evaluate the shape of her scholarship program. So, if you have ever made the common mistake of slapping a discount on your offer and calling it a scholarship or maybe you want to develop an aligned scholarship program in your own business, then this episode is for you.

Key Takeaways

• Alignment with Mission
• Equity over Fairness
• Clear Expectations and Support
• Clarity in Selection
• Financial Aid Approach
• Focus on Impact

Connect with Dani:
INSTAGRAM: @daniabernathyauthor 
WEBSITE: daniabernathy.com 
PINTEREST: @daniabernathycoach

Connect with me
INSTAGRAM: @dallastravers

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

If you know you have a big mission as a coach, you’re going to love today’s episode. 

My guest today is Jennifer Apple. Jennifer has a super big mission which is to give women and non-binary artists a community where they can build a sustainable & thriving career in the arts.

And Jennifer has a lot of strong beliefs about what’s broken in her industry, about the kind of support that’s missing for artists, and she’s committed to doing something about it. 

Her beliefs are so clear and strong and she’s got the experience to back them up.  So, we just needed to talk through how to infuse those core beliefs into a cohesive message that helps her dream clients KNOW that her program is THE program for them. 

I am guessing you can relate to that gap we’ve all felt between the passion we hold in our hearts and the words we need to put on the page in order to communicate that passion. 

If so, this conversation will help you. So let ‘s get going. 

SHOWNOTES: Check out Tamika Auwai and her content pillars at @orishacreative on Instagram

CONNECT WITH JENNIFER:

WEBSITE: https://www.empoweredartistcollective.com

INSTAGRAM: http://instagram.com/EmpoweredArtistCollective

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

This conversation left me googling all things biohacking afterward because my guest, Tanessa Shears, is really onto something. 

She’s committed to helping business owners, just like us, be more productive, happy and impactful in our work thanks to biohacking. 

What’s biohacking? Great question. Essentially, biohacking is the practice of making incremental lifestyle or health changes to improve your personal performance.  

I’ll let Tanessa tell you all about it. But the part of biohacking we dove into is… 

SLEEP.  One of my favorite pastimes. 

Tanessa will reveal the truth about how much sleep we actually need to perform at our best and how to improve the quality of your sleep to accomplish bigger goals in your business. 

It was an illuminating conversation for me… and yes… I even bought some red goggles afterward. 

Find out why by tuning in now! I hope you enjoy my conversation with Tanessa Shears. 

CONNECT WITH TANESSA:

PODCAST: http://tanessashears.com/podcast

INSTAGRAM: http://instagram.com/tanessashears

FREE WORKBOOK: http://tanessashears.com/energy

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Here’s a question: what the heck are you supposed to talk about when you don’t have anything to sell?

Once your client roster is full and you’ve moved into a launch model with a course or group program, it’s hard to promote your offerings when they’re not actually available. 

That’s the issue today’s guest faced. Her name is Sarah Light. She’s the creator of the beautiful yearly planner called Sol Planners.  BTW… we’ve linked to her gorgeous planners in the show notes. I have one and it’s so super yummy.  

Sarah sells a lot of planners from October to about Mid February.  After that, she doesn’t have any offerings… and doesn't want them. 

Yet, because her business serves coaches, she gets the importance of list building and engaging your audience. But that’s always felt off because how much can you really talk about planners in June, right?

But the two of us do a pretty good job of creating a year-long marketing plan designed to maintain a solid connection with her audience and build up a ton of anticipation for the glorious day when the next year’s planners drop. 

Even though Sarah sells a product and you may be a coach, you likely need a year long marketing plan so that when you do move into a launch or a client surge, your audience is waiting with bated breath to dive in. 

So let’s get into it…

CONNECT WITH SARAH:

SARAH’S PLANNER: Https://solplanners.com

INSTAGRAM: Www.Instagram.com/solplanners

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Let’s talk about podcast pitching today, shall we? Podcast pitching can feel daunting, yet it’s a wonderful way to build your list, form business alliances, and just be more visible. 

So, today’s episode is designed to deliver a simple strategy to help you confidently pitch yourself as a guest expert on podcasts. 

My guest today is Sarah Lilley who helps committed horse riders reconnect to their confidence, trust themselves and have more fun riding.  

And list building is a top priority for Sarah, so we get right down to business together to create a podcast pitch strategy that she could stand behind. 

I hope you enjoy the episode!

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

CONNECT WITH SARAH:

WEBSITE: EmotionalFreedomwithSarah.com

INSTAGRAM: http://instagram.com/SarahLouiseLilley

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

My guest today is Cindy Harvey who has helped me make 2 very essential hires in my business over the last 12 or so months. 

You know when you meet those people who immediately make you want to strategize a plan to become best friends? Cindy is one of those people for me.

Truthfully, immediately after she helped me hire our Project Lead, Julie, I said to my team… I can’t wait to hire somebody else just so I can work with Cindy again.

And Cindy is here today to help you avoid some of the most common hiring mistakes coaches make. Now, before you decide this episode doesn’t apply to you because your business isn’t quite big enough to have a team… think again. 

Whether you need to hire your very first VA or like me, you’ve got a few full-time employees, you will learn essential lessons that will set you, the contractors or employees you hire AND your business up for long term success.

A bit more about Cindy before we dive in… She’s a hiring expert, leadership coach, and founder of Amelia Dee, a company that helps online coaches find, assess, and hire the right talent for their growing teams.

After spending 15 years making the hiring process fair and easy for hundreds of leaders, Cindy has seen it all. Now she helps online coaches make sound hiring decisions so they can step into their leadership potential with team members who are connected to their mission.

Cindy is a Certified Human Resources Leader and an active member of the Human Resources Professionals Association.  And I am so excited to introduce her to you… so let’s get going!

CONNECT WITH CINDY:

INSTAGRAM: @cindyharveyonline

LINKEDIN: https://ca.linkedin.com/in/cinharv

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

The online world talks so much about overcoming objections. There are entire courses on overcoming objections. There are strategies and tips and all of this talk about how to convert more clients by overcoming their objections. 

Here's the problem with that line of thinking, as values driven coaches, we don't want to be against our clients ever. So the idea of overcoming objections feels like coercion, manipulation, or at the very least “me against you”. And that is no way to enroll dream clients. 

Inside of Client Surge, as well as in The Hive, we reframe this idea of overcoming objections and instead look at how we can help our clients address concerns. When you're in a sales call, it's so important to use your coaching skills to help your client arrive at an empowered decision about whether or not they want to work with you. And I want to show you what that looks like in action, especially when it comes to the biggest objection we often receive in discovery calls and sales conversations, and that is..you guessed it..money.

One of the things that we do inside of Client Surge are pop up playbacks, where students record practice sales calls that they run with each other. And then we watch the sales calls live together, play by play, and I break down what worked, what didn't and why. 

In this episode, you’ll hear something that occurred at the end of one of these playbacks when one of my client surge students asked if I would role play, “addressing the money concern”.

If after listening to this, you feel inspired to deepen your enrollment skills. It's a sign that client surge is the perfect next step for you. Enrollment is now open for client surge and you can register at JoinClientSurge.com. 

Now, give yourself the gift of 13 minutes of watching this training and then go and grab your spot in client surge. And with that, I hope you enjoy this role play of addressing the money concern.

CONNECT WITH ME:

CLIENT SURGE ENROLLMENT OPEN NOW: https://joinclientsurge.com/

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

If you’re a values driven coach and you want a clear path to more clients without complicated strategies or sketchy sales tactics, this episode is for you. 

I’ve invited three coaches to talk about what they learned to bring in 18 new clients and counting using Client Surge as their guide. 

Before we dive in, I want you to know that on Tuesday, May 3rd 2022, the doors to Client Surge will open.  Client Surge is my proven step by step process to help you find 7 paying clients in 30 days. 

We will kick enrollment off with a free workshop called Clients From Scratch. This class will teach you all about client centered selling, so whether you decide to join me inside the full paid course or not, the free workshop is a must.

You can grab your free spot for Clients From Scratch at dallastravers.com/clients

So go do that now. Then come on back and listen to James, Jessica and Kate share the behind the scenes of their Client Surge Process. 

Not only will you learn about how to really hold space for your clients during sales calls, but it will also give you great insight into what client surge is all about so you can decide whether or not you want to jump in.  

I hope you enjoy the episode. 

CONNECT WITH OUR GUESTS ON INSTAGRAM:

JAMES: @worldofjames

KATE: @katewstone

JESSICA: @jessicaraaumfoster

CONNECT WITH ME: 

FREE CLIENTS FROM SCRATCH WORKSHOP: dallastravers.com/clients

INSTAGRAM: @dallastraversbizmentor

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

My guest today is Emma Goodwin who helps exhausted parents feed their families GAPS food without a big headache. 

GAPS stands for Gut And Psychology Syndrome. It’s an eating protocol that can bring a ton of benefits to children in particular who face a wide range of mental, physical and emotional challenges.  

I’ll let Emma tell you more during the episode. But first I want to remind you to grab a spot for Clients From Scratch. It’s a free workshop I’ll host next week to kick off enrollment for Client Surge.  

You can grab your free spot now at dallastravers.com/clients

Okay, back to Emma…  There is no shortage of leads or interest in her world. But the parents who join her for a sales call don’t often turn into clients.  

So throughout this episode Emma and I explore how she can create clear expectations, address concerns and give these parents the help they need before the sales call happens and, of course, at the end of the call when it’s time to actually sell. 

If your discovery sessions don’t convert into clients regularly, keep listening because you’ll learn some simple adjustments you can make to sign more clients and know that you’re truly serving people. 

Let’s get into it… 

—— 

CONNECT WITH REBECCA:

INSTAGRAM: http://instagram.com/timelesscookery

WEBSITE: https://timelesscookery.com

—— 

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

​​​​​​​FREE WORKSHOP: Clients From Scratch - https://dallastravers.com/clients

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

In today's episode I am all by myself to talk to you about specific bad advice that blocks you from more clients. 

But before you dig in, I want to make sure you know about the special FREE workshop I'll host the week of May 3rd. It's called Clients From Scratch and it's designed to help you find paying clients without all the gross sales tactics. You can learn more and register at dallastravers.com/clients. 

And now, for today's episode, let's dig into three specific piece of BAD advice I hear in the coaching space all too often. I will also share what to do instead. 

So, if you ever feel like that advice out there just isn't "you", please tune in to this episode. Because I know you'll be able to pull out a handful of really helpful nuggets that will help you find more paying clients. 

Enjoy! 

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE WORKSHOP: Clients From Scratch: dallastravers.com/clients

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

You are in for a treat today because my guest is Rebecca Tracey who is all about helping coaches keep things simple in their business. 

Rebecca niched into working with coaches because after taking all the business courses, she saw them continuously struggling to get clients because NONE of those courses covered the foundations clearly enough. Surrounded by incredible coaches who were floundering and QUITTING their businesses, way too early, she decided to do something about it.

Inside this episode, Rebecca drops some serious truth bombs all about simplicity in your business, the myth of course launching, and why every one of us should build solid foundations before we even think about scaling. 

Rebecca and I share the same perspective — which is that your business doesn't have to be as complicated as the internet makes it seem. And this episode will help you simplify things. 

So, with that, it’s time to tune in… Enjoy!

CONNECT WITH REBECCA:

INSTAGRAM: http://instagram.com/theuncagedlife and http://instagram.com/rebeccatracey

Free Training: https://www.theuncagedlife.com/dallas 

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1.  Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault.
2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side.
3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of.

We are wrapping up our special list building series today. And I know I’ve been talking a lot about how list building provides every coach and course creator with more options. But it’s also the thing that helps you move beyond relying on referrals to bring in private clients.

Which is why today, we’re going to craft a list building strategy with private client attraction in mind. My guest, Michelle Cox, teaches people the learnable skills to embrace their secret dream of writing a book so that they can go from feeling like an imposter with a silly book idea to being an author who did the hard work and wrote a damn good book. Michelle has a very clear vision about where she wants to take her business.

That vision looks like:
➡️8-10 private clients
➡️1-2 VIP Days each month
➡️1 small group and maybe a membership down the road.

This vision is totally possible for Michelle and for you. But only if you make list building your top priority. Why? Because 1-3% of your list will end up becoming customers. So, if you can’t find customers, it’s probably a sign that list building has fallen to the wayside.

Today, Michelle and I craft a simple plan of (boring) habits she can repeat, every week, in order to become more visible and build her list. None of it is complicated or fancy, but it is essential because if Michelle wants to work with 16 clients, she needs a list of 1600 subscribers.

So, as you listen along, think about your client-getting goal. If your list building efforts don’t match that number, then this episode is for you.

Key Takeaways:

• Clarity Leads to Growth
• Focus on Strategy Over Tactics
• Engage Your Audience
• Consistency is Key
• Focus on List Building
• Play the Long Game

CONNECT WITH MICHELLE:
INSTAGRAM: @michellemeltoncox_bookcoach
WEBSITE: www.bookcoachingworks.com

CONNECT WITH ME:
INSTAGRAM: @dallastraversbizmentor

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

 Today’s episode is extra juicy because I think most of us have had those moments when we feel a potential client slipping away on you because you give too much coaching away for free.

 Now, there is a time and place to actually give coaching away for free. Which is a super smart and effective strategy. WHEN you actually use it as a strategy.

 But if you’re giving coaching away outside of sales calls, you’re not doing your job. And believe it or not, you’re not helping people. 

 What I’m describing easily happens when we center ourselves in a discovery session or sales call instead of centering the client. 

 So, if you find that your sales conversations don’t easily turn into paying clients, please join me for an upcoming free workshop for values driven coaches. 

 It’s called Clients From Scratch and you’ll learn why client centered selling is the only approach for values driven coaches AND how to apply it in your coaching business. 

 Grab your spot for the free workshop now at https://dallastravers.com/clients

 Now, in today’s episode, my guest is Erica Lasan. She helps overwhelmed women and overworked moms rediscover radical joy and purpose beyond parenthood. 

 And Erica knows exactly what it feels like to give coaching away and hoping that all her great advice and support will magically turn people into clients.  

 It’s a recurring theme in her life so we put our heads together to uncover the subtle things she may be doing to sabotage her client attraction and land in the frustration zone instead. 

 Erica is just so much fun, so I hope you enjoy listening as much as I enjoyed this conversation.

CONNECT WITH ERICA:

WEBSITE:  http://EricaLasan.com 

FACEBOOK: http://facebook.com/QuEricaByEricaLasan

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE WORKSHOP: Clients From Scratch — https://dallastravers.com/clients 

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Pop Quiz… tell me who you help and how you help them. 

Do the words flow freely from your lips?  If you’re like most coaches… probably not.  

Today’s episode is a little different because we’re going to listen in on a bonus class we held not long ago inside The Hive. 

I asked Hive Members to submit their Dream Client Power Statements so that together we could workshop their message and make it clear, compelling and clean. 

So, today, you’re going to hear me coach four volunteers all of whom are doing incredible work in the world.  

One thing we see happen all the time inside the Hive is this giant light bulb flashing on when a coach finally lands at the perfect words to describe their work and you’ll hear that happen a bit inside this episode. 

You’ll also hear the sometimes clumsy process of trial and error as we strive to communicate the value of our work with clarity and purpose. 

I hope you enjoy this bonus episode and I want to thank Christina, Stephanie, Tanya and Christina for volunteering for today’s show. 

Let’s dig into some Dream client Power Statements, shall we? 

CONNECT WITH CHRISTINA SMITH:

https://christina-smith.com/

CONNECT WITH STEPHANIE DETHLEFS:

https://instagram.com/hellowriters

CONNECT WITH TANYA CHERMAK:

https://thrivrx.com/

CONNECT WITH CHRISTINA ASAI:

https://instagram.com/christinaasai.co

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Superpower Quiz - https://dallastravers.com/quiz

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

My guest today is Christen James (also known as CJ). She is a Mindset & Transition Coach, Speaker, Podcast host and creator of The Shine to FIVE™️ Method.

With her specially designed 3D Exit Strategy™️, CJ helps womxn who are fed up with juggling their unfulfilling corporate jobs and a side business to confidently take the leap from employee to go ALL IN with their Businesses.

Whether you have a part time job right now or you’re coaching full time, you’ll want to tune in because even I can fall back in 9-5, employee thinking (and I’ve never actually had a 9-5 job). 

CJ and I cover a lot of ground in the bonus episode including how to break free from the employee mindset inside your business, and important things to think about when you’re ready to go all in on your business. 

With that… Enjoy my conversations with CJ! 

SHOWNOTES:

The Shine to FIVE™ Movement waitlist is now open at http://bit.ly//theshinetofivemovement for 9to5 womxn who need tools to break free of Employee Mindset and coaching, training and resources to grow their side-biz so they can confidently go from employee to Entrepreneur.

CONNECT WITH CJ:

PERSONAL IG: http://instagram.com/@christennjames

PODCAST IG: http://instagram.com/@theshinetofivemethod

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Superpower Quiz - https://dallastravers.com/quiz

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Over the next two episodes, we’re going to talk about what - inside the Hive - we call your Dream Client Power Statement (or DCPS). 

A DCPS is the way you concisely describe the people you serve and results you help them achieve.  

Over and over again, I see the difference a strong DCPS can have on every coach, no matter how long you've been in business. Which is interesting because for some of us, the DCPS isn’t something we ever say verbatim. Yet, it’s this anchor that bolsters our confidence and our message. 

So, my guest today is Laurie Shiers whose business has been evolving and it’s time to find the words to keep up with this evolution. 

Laurie and I get really clear on the two offerings she’ll provide both of which offer the same outcome. From there…  we get kinda sorta pretty close to a rock solid DCPS for her.

But we don’t quite nail it.

Here’s what’s fun…  about 24 hours after our recording session, Laurie sent me the most amazing email with a perfected and totally inspiring DCPS inside.

Let me share it with you and then we’ll dig into the episode so you can follow along and clarify your own DCPS just like Laurie did.

Okay, so Laurie Shiers helps people do the things they’ve been dreaming about. If you’re afraid you might die with your gifts still hidden inside, I’ll help you get your ideas out of your head and into the world—and do it with joy, passion and purpose.

Pretty great, right?

And with that, let’s dive into the episode

CONNECT WITH LAURIE:

WEBSITE: https://laurieshiers.com/

INSTAGRAM: http://instagram.com/@brainchildcoaching

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Superpower Quiz - https://dallastravers.com/quiz

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Welcome to the third and final episode in our special series all about list building. Let’s talk about strategy, shall we?

My guest is Amy Goldmacher. Amy helps aspiring nonfiction authors go from book idea, to proposal, to draft to getting to a publishable book.  Her clients are often experts who just need help taking all of their expertise and putting it into a book. 

Amy has a super fun lead magnet. It’s a bookmark that walks would-be writers through 4-ways to nail down the title of their book.  

What’s been missing for Amy is a concrete and repeatable strategy to actually get her lead magnet out in the world.  

Not only to build her list, but test the effectiveness of her LM marketing, opt-in page conversion, and how well the lead magnet leads to paying clients. 

So, Amy and I walk through 4 simple and repeatable ways she can start promoting her lead magnet and get more aspiring authors on her list. 

Get ready to take some notes because I know you can try out at least one of the strategie we discuss today. 

You can check out Amy's lead magnet bookmark over at https://www.amygoldmacher.com/booktitlebrainstorm 

CONNECT WITH AMY:

WEBSITE: https://www.amygoldmacher.com/

FACEBOOK: https://www.facebook.com/amy.goldmacher/

INSTAGRAM: https://www.instagram.com/solidgoldmacher/

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Super Power Quiz - https://dallastravers.com/quiz

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

I am such a big fan of today’s guest, so I’m really happy you tuned into this bonus episode featuring Jereshia Hawk.

Jereshia is a business coach and sales expert who grew her business from $0-2 million in less than 4 years with organic marketing, a lean team, and high profit margins. 

Her mission is to narrow the racial wealth gap. She's dedicated to seeing more coaches leave a positive impact and create a lasting legacy by leveraging the profit from their business to contribute to the growth of their personal net-worth. 

Jereshia is really good at helping you position and sell your group coaching program because you have a proven signature system. 

And today we’re going to talk about:

1. The milestones a coach should reach that tell it’s time to expand beyond 1:1. 

2. Powerful questions you can ask yourself to figure out the best business model for you. 

3. Common mistakes coaches make when they try to scale their business

And be sure to stick around til the end because there’s this really funny moment where I tried to be all polite about the sketchy sales tactics we so often see online and Jereshia’s response is priceless. 

I don’t want to wait another minute. So get ready to take notes and enjoy this inspiring conversation with Jereshia Hawk. 

CONNECT WITH JERESHIA:

INSTAGRAM: http://instagram.com/jereshiahawk

PODCAST: https://podcasts.apple.com/us/podcast/jereshia-said/id1438629390

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Super Power Quiz - https://dallastravers.com/quiz

Today, we will continue the conversation about lead magnets that we started in last week’s episode.

So, if you haven’t listened yet, I recommend you go back and listen to me and Nic Frick design her lead magnet with intention.

Then, when you come back, you’ll hear me and Randi Roberts talk through three important things…

1. How to determine when it’s time to have more than one lead magnet

2. How to build your lead magnet backward from the promise of the course, package your program you intend to offer. 

3. And how to let your lead magnet be easy. 

Randi was on the show about a year ago and you’ll also hear how much has changed for her in that time, so our entire conversation is really inspirational. 

Before we dive in, let me tell you a bit about Randi…

She helps mid-career professionals find the best fit for the next phase. Whether they’re mid-career and they’ve lost their passion for their work or they’re beginning to think about retirement, Randi helps them get clear and get excited about what comes next.

And with that, let’s dive back into lead magnets… 

CONNECT WITH RANDI:

www.corlinrobertscoaching.com

https://www.facebook.com/groups/fulfillingcareerhappylife

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE Coach Class: http://watchthecoachclass.com/

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

We gotta talk about list building — It’s something that a lot of coaches put on the back burner because they’re overwhelmed or unsure about the best strategies to implement. 

And yet, list building is the crucial step you’ve gotta embrace if you ever want to expand beyond 1:1 coaching… And I don’t want you to wait until you’re ready to launch a course before you start to build your list.  

List building takes some time, so set yourself up for success NOW by making it a priority in your business. 

To help you feel more confident around this, I’m going to dedicate the next few episodes to list building and lead magnets. 

Up first is Nic Frick who helps new moms find exactly the job they want so that they can add more joy and ease to their lives. 

Nic came into our conversation feeling like lead magnets are gross and was unsure about how to deliver a lead magnet that’s truly valuable without being overwhelming. 

So, first we worked to design the right lead magnet for her business model and her values (AND aligns with what her dream clients actually NEEDS first). 

And here’s the cool thing… After we got really clear about the intention and design of her lead magnet, most of Nic’s icky feelings about lead magnets just evaporated.  

If you find yourself staring at a blank screen and getting overwhelmed anytime you sit down to design your lead magnet, this episode is a must listen. 

CONNECT WITH NIC:

WEBSITE: www.nicfrick.com

INSTAGRAM: www.instagram.com/heynicfrick

LINKEDIN: www.linkedin.com/in/nicolefrick

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coach Quiz -  https://dallastravers.com/quiz

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

 Today’s bonus episode is with one of my favorite online business owners. Gemma Bonham-Carter is an online course strategist and digital marketer who has helped over 6,000 entrepreneurs launch and scale their businesses.

Gemma helps her clients build scalable, sustainable digital businesses with a long-term vision and effective strategies that work throughout industries - from entrepreneurship, the arts, nutrition, health and wellness, parenting, and more!

And today, we are talking about courses… 

1. How to know it’s time to launch your course

2. The common mistakes that could kill your launch before you even get it off the ground

3. And Gemma’s favorite time-tested launch strategy

Whether you’re chomping at the bit to get that course of yours out in the world ASAP or you just know that a course is somewhere in your future, you will love Gemma’s simple, data driven approach. 

So, let’s talk about courses, shall we? 

CONNECT WITH GEMMA:

www.gemmabonhamcarter.com

@gemma.bonhamcarter

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Today’s episode is a doozie because I’m willing to bet that at least once in your coaching journey, you’ve wondered if you really have what it takes to make your business really work. 

We’ve all been there… including my guest, Dani Abernathy who throughout her life has experienced this theme of feeling like an outsider.  Dani looked at successful coaches out there and really worried that there was something broken inside her, which prevented her from having success, finding clients, and making money.

So she and I had an honest heart to heart about what success really means to her and how she can rely on two tools to ground herself when she begins to spiral in self-doubt and feelings of other-ness. 

The first is simply a physical pattern interrupt, not to distract her from what are very real feelings, but rather to give her a fresh perspective and hopefully reveal more options for how to move forward.  

The second is what I’ll call Dani’s Success Plan Litmus Test to help her let go of any judgments or assumptions about why a plan won’t work for her and instead, use her natural skills and resources to make a success plan all her own. 

I know I’ve said it before, but this episode is absolutely one of my favorites, so I hope it helps you in your own moments of self doubt because here’s what I know for sure… 

Dani is built for success. So am I and so are you… 

CONNECT WITH DANI:

https://www.daniabernathy.com/

https://www.instagram.com/daniabernathyauthor/

CONNECT WITH ME:

INSTAGRAM: https://www.instagram.com/dallastraversbizmentor/

Free Quiz: https://dallastravers.com/quiz

SHOWNOTES:

Enneagram Quiz: www.truity.com

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1.  Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault.
2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side.
3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of.

So this is the 4th episode in our special Greatest Hits List Building series. This week and next, we’re going to focus on strategy, so buckle up my friend. My guest is Amy Goldmacher. Amy helps aspiring nonfiction authors go from book idea, to proposal, to draft to getting to a publishable book. Her clients are often experts who just need help taking all of their expertise and putting it into a book.

Amy has a super fun lead magnet. It’s a bookmark that walks would-be writers through 4-ways to nail down the title of their book. What’s been missing for Amy is a concrete and repeatable strategy to actually get her lead magnet out in the world. Not only to build her list, but test the effectiveness of her lead magnet marketing, opt-in page conversion, and how well the lead magnet leads to paying clients. So, Amy and I walk through 4 simple and repeatable ways she can start promoting her lead magnet and get more aspiring authors on her list. Get ready to take some notes because I know you can try out at least one of the strategies we discuss in this episode.

Key Takeaways

• Data-Driven Optimization
• Contextual Clarity
• Consistent List-Building Habits
• Authentic Direct Messaging
• Four-Week Promotion Plan
• Segmentation for Effective Communication

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply

CONNECT WITH AMY:
INSTAGRAM: @solidgoldmacher
WEBSITE: amygoldmacher.com
FACEBOOK: facebook.com/amy.goldmacher

CONNECT WITH ME:
INSTAGRAM: @dallastravers

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

My guest today is Ana Sanson who helps work-from-home moms reconnect with themselves so they can feel peace in their family, confidence in themselves, and productive at work.

Ana has fallen into the same hole a lot of us values-driven coaches fall into from time to time…

Proving worth instead of providing value.

What does that look like?

Proving worth is self-centered and fear motivated. We get nervous that our clients aren’t making enough progress, so we pile on more tools, more time, more stuff to “help them”. When in fact all that stuff just creates overwhelm and confusion.

Providing value on the other hand is client-focused. We bring our best selves to every client, but we also understand that our #1 job is to hold space and honor each client’s unique journey.

So, Ana and I recalibrated a bit today. We brought her back to the client-centered approach of providing value.

And we did it with one simple question…

“What do you believe in?”

If you ever worry that you're not doing enough for your clients, this conversation will help you simplify your message and your offerings so that you can provide value instead of simply proving worth.

Let’s dig into it…

SHOWNOTES:

Free Resource — Schedule Domination: https://scheduledomination.com/

Kary Perry — https://www.instagram.com/socialwithkary/

Connect with Ana:

http://anasanson.com

http://instagram.com/mindbodyana

http://facebook.com/anasansoncoaching

Connect with Me:

Instagram: @dallastraversbizmentor

Free Resource — Schedule Domination: https://scheduledomination.com/

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

I have a very special guest for you today, Megan Yelaney, who is on a mission to help online coaches sign high-ticket clients they love, month after month without feeling icky, salesy, lost, or desperate by standing out and being 110% themselves.

It starts by identifying your unique coaching method and then leveraging it across your business. The results? An uncopyable brand no one can compete with.

And inside this episode, Megan will walk you through the four phase process to help you embrace your own uniqueness and use it to sign dream clients by leveraging those things that make you unique.

Grab a pen and paper because you’re going to want to take a ton of notes. This episode is like a mini masterclass in uncovering your unique brand. 

If Meg’s method inspires you, be sure to take her special quiz designed to reveal your unique coaching method. You can find it at www.meganyelaney.com/quiz. 

CONNECT WITH MEGAN:

Find Your Unique Approach QUIZ: www.meganyelaney.com/quiz 

INSTAGRAM: https://www.instagram.com/meganyelaney/ 

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Do you ever wish you had the perfect words to describe what you do?  A sentence or two that encompasses precisely who you help and how you help them? 

Inside the Hive, we call it a Dream Client Power Statement and hallelujah we finally found one for today’s guest Karey Spransy.

Now, Karey is a go-getter. She’s a very gifted coach, and she’s overcome a lot of challenges in her own life. 

Karey’s also pretty good at converting leads into clients during her sales calls. 

But let’s be honest… Karey just needs more sales calls. She wants to get in front of more people, but up until now… that hasn’t been happening. 

Inside the Hive, Karey and I have gone back and forth searching for the right Dream Client Power Statement because when you land on a powerful message… it opens the doors to more referrals, more leads, more sales calls, more clients. 

Well, I am happy to report that today… Karey and I landed on a message that is unapologetically HER. Now, I know that I usually share our guests Dream Client Power Statements when I introduce the episode, but not today…

I don’t want to ruin the surprise. 

So with that… let’s walk through the sometimes messy process of finding an authentic, unapologetic message. 

CONNECT WITH KAREY:

www.kareyoncoaching.com

www.facebook.com/kareyspransy

www.instagram.com/kareyspransy

CONNECT WITH ME:

INSTAGRAM: https://www.instagram.com/dallastraversbizmentor/

FREE QUIZ: https://dallastravers.com/quiz