CMO Convo – Détails, épisodes et analyse

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CMO Convo

CMO Alliance

Business & Entrepreneuriat

Fréquence : 1 épisode/90j. Total Éps: 72

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

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Données mises à jour le 03/09/2026

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🇬🇧 Grande Bretagne - Marketing
03/09/2026
#92
🇨🇦 Canada - Marketing
19/06/2026
#67
🇨🇦 Canada - Marketing
18/06/2026
#47
🇬🇧 Grande Bretagne - Marketing
13/06/2026
#84
🇨🇦 Canada - Marketing
31/05/2026
#95
🇨🇦 Canada - Marketing
30/05/2026
#57
🇬🇧 Grande Bretagne - Marketing
26/05/2026
#100
🇬🇧 Grande Bretagne - Marketing
25/05/2026
#75
🇬🇧 Grande Bretagne - Marketing
24/05/2026
#39
🇬🇧 Grande Bretagne - Marketing
23/05/2026
#24

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STOP bolting on AI: Make it central to your marketing, with Benjamin Brown and Michal Lasman

Saison 1 · Épisode 1

mardi 14 juillet 2026 • Durée 36:57

What does it actually mean to be an AI-first marketing team, and how is that different from simply using AI tools?

In this episode of CMO Convo, host Michal Lasman sits down with Ben Brown, VP of Marketing at ReBiz, to break down what building a true AI-first marketing engine looks like in practice.

Ben draws a clear line between AI-enabled organizations, those bolting on tools like ChatGPT or Jasper for efficiency gains, and AI-first teams that embed AI into the core of how they operate.

He walks through the foundational assets every marketing team needs before they can scale with AI, from brand narratives and style guides to product messaging docs, and explains why none of that replaces the fundamentals of great marketing.

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"Consumers don't buy features, they buy solutions", with Brian Button and Michal Lasman

Saison 1 · Épisode 1

mardi 16 juin 2026 • Durée 38:54

Most companies compete on features. Brian Button thinks that's exactly why they lose.

Brian is a brand strategist and former creative director who helped shape the identities of Lyft, DoorDash, and Instacart. In this episode, he joins Michal Lasman to break down why brand is your most powerful competitive advantage, and what it actually takes to build one that sticks.

From the Lyft vs. Uber brand wars to helping a $100M company rediscover its identity, Brian shares what he's learned about turning product-led thinking into something customers genuinely connect with.

If your marketing sounds like everyone else's, this one's for you.

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Language as a growth strategy, with Jason Hemingway and Michal Lasman

Saison 1 · Épisode 1

mercredi 20 mai 2026 • Durée 33:28

In this episode of CMO Convo, host Michal Lasman sits down with Jason Hemingway, Chief Marketing Officer at Phrase, to explore what it really means to build a global brand in 2026 and beyond.

In this episode:

-Why "design for global from day one" should be every marketer's mindset

-How language becomes a creative multiplier, not a logistical burden

-The role of AI and agentic systems in scaling culturally fluent content

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Angeley Mullins | Marketing: the real revenue driver | CMO Convo

Saison 1 · Épisode 1

mardi 12 mai 2026 • Durée 42:38

Marketing leaders are constantly being told their efforts need to drive revenue. But Angeley Mullins believes that effective marketing has always been driving revenue, we just haven't been able to show it. Until now...

Key talking points

The case for marketing as a revenue driver.
How to effectively show how marketing is driving revenue, even in circumstances where attribution is difficult.
The stakeholders you need to be working with to show the efficacy of marketing.

Want to really master showing revenue drivers to the rest of the C-Suite? Maximize your abilities with C-Suite Masterclass.

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Data-driven marketing strategies and how to build customer ecosystems, with Yana Sirenko

Saison 1 · Épisode 1

mercredi 8 avril 2026 • Durée 29:54

In this episode of CMO Convo, Yana Sirenko (Samsung) explains how the role of marketing is shifting from execution to orchestration, where success depends on how well teams collaborate across data, partners, and markets.

From treating data as a competitive advantage to navigating cross-cultural teams, this conversation reframes what modern marketing leadership actually looks like.

In this episode:

→ Why marketing is moving from campaigns to customer ecosystems

→ What it means to treat data as a “strategic currency”

→ How AI is changing targeting, segmentation, and decision-making

→ The reality of partner ecosystems and brand control across markets

→ Why leadership today is about influence, not control

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AI skills are becoming non-negotiable for marketers, with Dave Steer

Saison 1 · Épisode 1

mercredi 4 mars 2026 • Durée 29:13

AI is rapidly changing how marketing teams operate. But technology adoption is moving faster than marketers themselves.

In this episode of CMO Convo, Webflow CMO Dave Steer shares how marketing leaders should think about AI adoption, team structure, and the future of the marketing role.

While AI can dramatically increase efficiency, the real challenge isn’t the technology. It’s helping teams develop the skills, processes, and critical thinking needed to use it effectively. As Dave explains, marketers currently have a short window to build AI fluency before the industry changes permanently.

→ Why marketing teams have a short “grace period” to become AI-fluent

→ How leaders should introduce AI tools without overwhelming teams

→ The risk AI poses to early-career marketers

→ Why the marketer of the future will look more like a go-to-market engineer

→ Why trust will remain the most defensible advantage for brands

For marketing leaders navigating AI transformation, this conversation offers a grounded look at what skills, mindset, and leadership will matter most.

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Anchoring your brand when nothing else is stable, with Finola McDonnell

Saison 1 · Épisode 1

jeudi 19 février 2026 • Durée 40:55

What does resilience really look like inside a 140+ year-old media brand?

In this episode of CMO Convo, we sit down with Finola McDonnell, Chief Marketing & Communications Officer at the Financial Times, to explore how a legacy publisher stays relevant in an era defined by AI, platform disruption, and shifting audience behaviour.

Finola shares how the FT differentiates between truth and trust — and why that distinction shapes everything from brand strategy to product decisions.

→ Why trust is a strategic asset, not just a value statement

→ How the FT balances AI adoption with human editorial oversight

→ What brand really means in a subscription-led business

→ How to lead teams through constant industry change

→ Why CMOs in 2026 should double down on core strengths instead of chasing every fad

This is a conversation about discipline, identity, and building a brand people do not want to leave.

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Narrative as strategy: How leaders build trust amid uncertainty, with Robin Karakash

Saison 1 · Épisode 1

jeudi 5 février 2026 • Durée 33:00

In a world moving faster than most organizations can process, clarity has become a leadership advantage.

In this episode of CMO Convo, Robin Karakash, former VP of Marketing at Mozilla and founder of Curious Altitudes, explores why narrative is no longer just a storytelling device but a strategic infrastructure that aligns teams, builds trust, and helps companies navigate constant change.

When teams operate from competing storylines, misalignment follows. But when leaders establish a shared narrative, organizations gain direction and the confidence to move faster.

Inside:

→ Why narrative is the “sense-making process” that unifies organizations

→ The difference between storytelling and narrative architecture

→ How misalignment starts and what leaders often overlook

→ A simple framework to locate complexity and set direction

→ Why the next evolution of the CMO may be the “Chief Narrative Officer”

→ How clarity creates trust, accountability, and better decisions

As Robin puts it, “People want certainty, but we live in an uncertain world… whatever stays in your control is you own your own narrative.”

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The 2026 marketing playbook: Fast, human, and revenue-driven, with Michal Sever

Saison 1 · Épisode 1

jeudi 8 janvier 2026 • Durée 38:36

As marketing teams head into 2026, the pressure is clear: move faster, prove revenue impact, adopt AI without losing what makes marketing work in the first place.

In this episode of CMO Convo, CMO Michal Sever shares how she's navigating that tension from the inside. From building AI-powered creative machines to protecting human judgment, creativity, and trust, this conversation goes beyond surface-level AI talk and into real leadership decisions.

Key ideas explored:

→ Why marketing can’t afford to be treated as a cost center anymore

→ How to scale creativity with AI without burning out teams

→ The “athlete mindset” for modern marketing leaders

→ Where AI genuinely helps — and where human validation is non-negotiable

→ Preparing teams, budgets, and strategy for 2026 with clarity, not hype

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Inside the real challenges of B2B2C marketing, with Annie Furlong

Saison 1 · Épisode 1

jeudi 4 décembre 2025 • Durée 34:47

B2B2C marketing sits in its own strange universe: part enterprise, part consumer, and entirely shaped by gatekeepers, complexity, and wildly diverse end-users.

In this conversation, Annie Furlong (VP of Consumer and Growth Marketing) breaks down what makes the model uniquely challenging, especially in healthcare, where literacy, access, and timing fundamentally shape how people engage.

Annie shares how she built a niche community for B2B2C marketers, why personalization must scale across wildly different audiences, and how trust becomes the differentiator when your product only matters at a moment of need. She also dives into leadership, vulnerability, and why curiosity is still an underrated competitive advantage.

→ How to navigate the “no silver bullet” reality of B2B2C

→ Why healthcare marketing requires translation, timing, and empathy

→ The critical link between vulnerability, confidence, and leadership

→ How to approach AI with skepticism, experimentation, and a beginner’s mindset

→ What excites leading marketers heading into 2026

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