Clicks and Clarity with Claire – Détails, épisodes et analyse

In this episode of Clicks and Clarity with Claire, we tear down a real Google Ads account from a solar company—and what we found was jaw-dropping.

From paying to advertise for competitors, to letting Google run wild with auto-apply settings, this account was a checklist of what not to do.

You’ll learn:

Why Display Network can silently drain your budget
The dangers of “Maximize Conversions” when tracking is broken
How to fix chaotic keyword strategies and ad group structures
What it really takes to generate high-quality solar leads

Whether you manage your own ads or work with an agency, this episode will show you how to spot the red flags, take back control, and finally get the results your business deserves.

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The 'Set and Forget' Fallacy: Why Your Google Ads Need Constant Care

Saison 1 · Épisode 3

jeudi 27 mars 2025 • Durée 05:45

In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: the 'Set and Forget' fallacy in Google Ads management.

Drawing from real-world audits, Claire reveals how seemingly active campaigns can drain budgets on irrelevant traffic, leaving businesses with inflated costs and unqualified leads . She breaks down common pitfalls, such as leaving the Display Network on by default, using overly broad keyword strategies, and misaligned ad copy, that lead to this costly mistake .

Learn actionable strategies to filter out irrelevant leads and ensure your ads reach your ideal customers. Claire shares her expert tips on crafting laser-focused ad groups, leveraging negative keywords, and aligning your ad copy and landing pages with your target audience's intent .

Discover the power of detailed conversion tracking to distinguish between lead types and the importance of regular communication with your sales team to refine your targeting . Claire also warns against over-relying on Google's automation, emphasizing the need for intentional, strategic thinking in your campaigns .

Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with insights to help you attract higher-quality leads, improve your ROI, and boost your overall business efficiency . Don't miss Claire's expert guidance on transforming your Google Ads from a budget drain to a powerful lead generation machine.

Tune in to 'Clicks & Clarity with Claire' and learn how to make every click count!

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The Display Network Danger: When Your Search Ads Go Rogue

Saison 1 · Épisode 2

jeudi 27 mars 2025 • Durée 04:37

In this crucial episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett uncovers a common yet costly mistake that's silently draining your ad budget: accidentally leaving the Display Network on for your search campaigns.

Claire reveals how this seemingly small oversight can lead to your ads appearing on irrelevant websites, YouTube videos, and even mobile games, attracting unqualified clicks and wasting your budget. Through real-world examples, including a sailing holiday company receiving calls meant for the Coast Guard, Claire illustrates the bizarre and costly consequences of this setting.

Learn how to identify if your campaigns are affected, understand why Google's default settings and recommendations might not always align with your best interests, and discover step-by-step solutions to fix this issue. Claire also delves into related problems like inaccurate conversion tracking and poor campaign structure that often accompany this mistake.

Whether you're managing your own Google Ads or working with an agency, this episode is essential listening. You'll gain invaluable insights on how to protect your ad spend, ensure your ads reach the right audience, and dramatically improve your campaign's performance.

Don't let your search ads go rogue. Tune in to 'Clicks & Clarity with Claire' and take control of your Google Ads campaigns today!

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Broad Match Blunders: Are You Throwing Money at the Wrong Keywords?

Saison 1 · Épisode 1

lundi 24 mars 2025 • Durée 05:41

In this eye-opening episode of 'Clicks & Clarity with Claire', Claire Jarrett dives deep into the world of keyword targeting and exposes the costly mistakes many businesses make with broad match keywords. Learn why dumping hundreds of keywords into your campaigns isn't the answer and discover Claire's proven strategies for laser-focused targeting.

Claire reveals her secret weapon for campaign success: the power of negative keywords and how to use them effectively. She'll guide you through the process of aligning your keywords with your landing pages for maximum relevance and higher Quality Scores.

You'll also learn about the 'keyword funnel' approach, how to leverage competitor insights, and why Google's automated recommendations might be sabotaging your results. Plus, get insider tips on avoiding conversion tracking pitfalls that could be doubling your actual cost per lead.

Whether you're new to Google Ads or looking to optimize your existing campaigns, this episode is packed with actionable insights to help you stop wasting your ad budget and start attracting qualified leads. Don't miss Claire's expert advice on creating a Google Ads strategy that aligns with your business goals and delivers real ROI.

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How To Layer Audiences on Top Of Your Keywords In Google Ads

Saison 1 · Épisode 20

mardi 20 mai 2025 • Durée 05:28

In this episode of Clicks & Clarity with Claire, we're breaking down one of the most powerful tactics in modern Google Ads strategy: layering audiences and keywords. Claire walks you through how to combine user intent with audience targeting to attract higher-quality leads, lower your cost per conversion, and run smarter, more efficient campaigns. Whether you're advertising skincare or financial services, you'll learn how to structure your ad groups, choose the right keyword match types, set up audience segments, and craft ad copy that truly connects. Plus, Claire shares budgeting tips, bidding strategies, and optimisation techniques to help you get the most out of every dollar you spend. If you're ready to stop wasting clicks and start generating real results, this episode is for you.

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The Google Ads Extensions You Need To Create

Saison 1 · Épisode 19

samedi 17 mai 2025 • Durée 08:56

In this episode of Clicks & Clarity with Claire, we're cutting through the confusion around one of the most powerful yet often overlooked features in Google Ads: Ad Assets (formerly known as ad extensions). Claire Jarrett breaks down exactly what they are, why they matter, and how to use them effectively to boost your click-through rates, improve your Quality Score, and drive more conversions. From sitelinks and callouts to lead forms, images, promotions, and beyond—you’ll learn how to make each asset type work for your business. Whether you're new to Google Ads or looking to optimise existing campaigns, this episode is packed with actionable tips, common mistakes to avoid, and a step-by-step strategy to turn underperforming ads into profitable powerhouses. Don’t miss this comprehensive guide to getting the most out of your ad spend.

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The Budget Myth: Why Spending More Doesn't Always Mean Better Results

Saison 1 · Épisode 10

lundi 14 avril 2025 • Durée 05:04

In this episode of "Clicks & Clarity with Claire," Claire Jarrett debunks the common myth that increasing your Google Ads budget automatically leads to better results. Drawing from her extensive experience in auditing Google Ads accounts, Claire reveals how inefficient spending often stems from poor campaign structure, broad keyword targeting, and misaligned budgets .

She provides actionable insights on optimizing ad spend, including focusing on high-intent keywords, structuring campaigns with themed ad groups, and aligning daily budgets with specific conversion goals . Claire emphasizes the importance of quality scores, strategic use of the Display Network, and accurate conversion tracking to prevent inflated performance metrics .

The episode concludes with key takeaways for smarter budget management, encouraging listeners to prioritize relevance, structure, and continuous optimization over simply increasing ad spend. Claire's expert advice aims to help businesses achieve better Google Ads results without necessarily spending more, highlighting that success in Google Ads is about working smarter, not just harder or more expensively I

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Brand Campaigns on Google Ads: Protecting Your Territory and Boosting Conversions

Saison 1 · Épisode 9

jeudi 10 avril 2025 • Durée 05:43

In this episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a crucial question: Should you be running brand campaigns on Google Ads?

Drawing from real-world audits and success stories, Claire reveals why bidding on your own brand name is not just smart—it's essential in today's competitive digital landscape . She breaks down common misconceptions about brand campaigns and explains how they can be a game-changer for your business.

Learn why brand campaigns are crucial for protecting your territory from competitors, controlling your brand's narrative, and capturing ready-to-buy customers . Claire shares expert insights on crafting precise, effective brand campaigns that avoid wasted spend and attract high-quality leads .

Discover how brand campaigns can boost your account's overall performance and provide valuable data for your marketing strategy . Claire also addresses common objections and shares a real-world example of a company that saw exceptional results from their brand campaign .

Whether you're new to Google Ads or looking to optimize your existing campaigns, this episode is packed with actionable strategies to improve your ROI and business efficiency. Don't miss Claire's expert guidance on transforming your brand campaigns into powerful lead generation tools.

Tune in to 'Clicks & Clarity with Claire' and learn how to make every brand click count

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The Google Ads Shortcut That’s Costing You Thousands: A Real Client Audit

Saison 1 · Épisode 8

lundi 7 avril 2025 • Durée 05:43

In this episode of Clicks and Clarity with Claire, I take you behind the scenes of a real Google Ads audit from a $40K/month account that was bleeding money—while the agency claimed “everything looked fine.”

We’ll break down:

Why Performance Max isn't a strategy (and what to do instead)
The critical visibility mistake most agencies miss
What your click-through rate should be—and what it means if it’s not
The five-step fix to stop wasting ad spend and start scaling smarter

Whether you manage your own account or rely on an agency, this episode will give you the clarity you need to make better decisions and stop flying blind.

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The 'One Ad Fits All' Trap: Why Your Google Ads Are Falling Flat - Breaking down the art of ad relevance for maximum impact

Saison 1 · Épisode 7

jeudi 3 avril 2025 • Durée 05:26

In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett exposes the costly mistake of using a single ad for multiple keywords. Drawing from real-world audits, Claire reveals how this 'one ad fits all' approach leads to plummeting click-through rates, rock-bottom quality scores, and skyrocketing costs.

Learn how to break free from this common trap as Claire shares her proven strategies for creating laser-focused ad groups, crafting relevant ad copy, and aligning your landing pages with user intent. Discover the power of negative keywords, the importance of match types, and why Google's push for automation isn't always in your best interest.

Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with actionable insights to help you boost your ad relevance, lower your costs, and dramatically improve your conversion rates. Don't miss Claire's expert tips on testing, optimization, and navigating the customer journey for maximum impact.

Tune in to transform your Google Ads strategy and watch your ROI soar. It's time to say goodbye to wasted ad spend and hello to clarity that converts!"