ClarityMatters - Claritas Communications

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https://claritascomms.com
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https://www.communications.cam.ac.uk/generative-ai-tool-guidelines
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https://www.koganpage.com/marketing-communications/ai-for-public-relations-9781398625037
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https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1
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Is AI making us lazy? With Tibisay Vera

Épisode 7

lundi 13 avril 2026 • Durée 32:54

Is AI changing the way our brains work? And if so, at what cost? As artificial intelligence becomes a permanent fixture in our daily work and personal lives, big questions are emerging. Is AI helping us think better, or making us mentally lazy? Could it be reshaping our intelligence, attention and judgment in ways we don’t yet fully understand?

In this episode of ClarityMatters, host Louise Everett is joined by neuroscientist and Founder of PEPE© Neuroscience Tibisay Vera to explore the real cognitive impact of AI, beyond the hype and fear.

Drawing on her work with global leaders and organisations, Tibisay shares practical, science‑backed insights into how our brains adapt to technology, and how we can use AI without sacrificing critical thinking or human judgment.

Together, Louise and Tibisay explore:

How AI affects brain energy, attention, and cognitive offloading
The role of dopamine and reward systems, and why AI can feel so addictive
What happens to analytical and critical thinking when machines do the “thinking” for us
How organisations can actively support critical thinking in an AI-powered workplace
Why protecting human judgment is essential in AI‑driven decision‑making
What skills future generations will need to think well alongside intelligent machines

If you’re curious about how to harness AI without losing your mental edge, this conversation offers clarity, nuance, and practical guidance for leaders, professionals, and anyone navigating life in an AI-powered world.

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.

Get in touch:

info@claritascomms.com

https://claritascomms.com

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The power of LinkedIn and the rise of corporate influencers with Chetan Mallik

Épisode 6

lundi 30 mars 2026 • Durée 33:20

In this episode, host Louise Everett sits down with Chetan Mallik, corporate LinkedIn influencer and Strategy & Operations Lead at Novartis, to unpack the power of authentic storytelling on LinkedIn and how it can transform both personal and organisational influence.

Drawing on his own journey to 25,000+ followers, Chetan reveals the 3-step formula behind his online presence, sharing how authenticity, lived experience, and trust outperform any algorithm changes.

Whether you're already active on LinkedIn or just starting out, this conversation offers actionable insights for showing up with confidence and impact.

In this episode, Louise and Chetan explore:

Chetan’s 20-year evolution on LinkedIn: from using it as a job-hunting platform to embracing it as a space for thoughtful, authentic storytelling
Why lived experiences matter and how they build trust, relatability, and influence over time
The role of storytelling in organisations and how it can amplify culture, purpose, and strategic goals
How to avoid generic, formulaic content and instead build a credible voice that stands out
The rise of micro-communities and how sharing inside perspectives helps deepen engagement
Risks and guardrails for companies encouraging employees to be visible online

If you found this episode valuable, follow ClarityMatters for future conversations.

Subscribe to our YouTube channel here: https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

What's changed in change? with Eleanor Tweddell

Épisode 5

mardi 17 mars 2026 • Durée 35:02

In the latest episode of ClarityMatters, host Louise Everett sits down with change and communications consultant, coach and author Eleanor Tweddell, to explore what has changed in change management.

They discuss how leaders can effectively communicate and lead through the perpetual flux of today’s workplace, emphasising human-centred change management and the importance of authenticity, ‘messy’ conversations, and reassurance.

Whether you're a leader, change professional or just tired of outdated playbooks, this discussion offers practical insights to thrive amidst ongoing transformation.

Louise and Eleanor explore:

Why change has become the new operating system of organisations, and the implications for leadership
The shift from change projects to continuous, human-centred change management
The evolution of employee engagement from compliance to connection and voice
The role of reassurance, messy conversations, and vulnerability in uncertain times
The impact of attention span reductions on meetings and communication tactics

Resources & Links:

Why Losing Your Job Could Be the Best Thing That Ever Happened to You - Eleanor Tweddell

Another Door Opens - Eleanor Tweddell

If you found this episode valuable, follow ClarityMatters for future conversations.

Subscribe to our YouTube channel here:

Human creativity in the era of AI with Josh Robinson

Épisode 4

mardi 10 mars 2026 • Durée 21:07

How is human creativity evolving in the age of AI? That’s the key question host Louise Everett and executive creative director Josh Robinson explore in this episode of ClarityMatters.

As founder of 17Days, Josh operates at the intersection of creative strategy and design. He argues that although AI is seductive, quick, confident and impressive, leaders need to keep real, human expertise at the heart of the creative process.

As AI accelerates creation, a honed human eye remains key in shaping meaning, refining output, and making strategic judgments.

Louise and Josh explore:

The shift towards agile and flexible project resourcing, integrating AI, freelancers, and specialists into ‘hot’ teams
How AI amplifies rather than replaces human creativity
The importance of deliberate human oversight at every stage of the creative process, to spot gaps, clumsy insights and lazy thinking
The role of strategic thinking as a core component of creative excellence
The influence of AI on output quality, stressing the need for critical judgment to avoid mediocrity

If you found this episode valuable, follow ClarityMatters for future conversations.

Subscribe to our YouTube channel here: https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.

Cutting through digital complexity with Azhar Kholwadia

Épisode 3

lundi 2 mars 2026 • Durée 19:33

In this episode of ClarityMatters, host Louise Everett is joined by digital growth expert Azhar Kholwadia for a deep dive into the realities of communicating in today’s increasingly crowded and automated digital landscape.

Digital communication is noisy. With more platforms, more automation, and more pressure for constant visibility, organisations often find themselves adding tools faster than they can meaningfully use them. The result? Fragmentation, duplication, and a growing risk that key messages are lost in the noise.

Drawing on his experience at Aston Martin, Azhar explores the tension between scale and simplicity — and how organisations can adopt powerful digital tools, including AI, without compromising clarity, authenticity, or brand equity.

This conversation shines a light on the real question communicators must now confront: not “AI or humans?” — but “How do we combine automation with human insight to build trust at scale?”

Louise and Azhar explore:

Why digital communication feels more crowded and fragmented than ever
The role of human oversight in ensuring consistency, coherence, and brand integrity
What Azhar learned at Aston Martin about aligning digital tools with operational efficiency and ROI
How AI can be integrated without compromising authenticity or brand craft
The tension between reach and simplicity, and how leaders can navigate it intentionally

If you found this episode valuable, follow or subscribe to ClarityMatters for future conversations.

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

AI, image and professional credibility with Ben Verinder

Épisode 2

mercredi 18 février 2026 • Durée 29:16

In this thought‑provoking episode of ClarityMatters, host Louise Everett is joined by strategic communications expert Ben Verinder to explore one of the most pressing questions facing communicators today: is AI reshaping not just our work, but how we’re perceived?

AI promises speed, efficiency, and innovation. Yet for many communicators, its rise brings something more complicated: uncertainty. Externally, audiences are increasingly cautious of machine‑generated messages. Internally, professionals face a new kind of dual pressure: adopt AI to stay relevant, but avoid appearing overly dependent on it. For a field built on judgment, creativity, credibility, and trust, that tension is real.

This episodes examines the shifting expectations placed on communicators, the emotional and professional implications of AI adoption, and what organisations must do to introduce these tools responsibly.

You’ll hear Louise and Ben discuss:

How AI is reshaping the communicator identity, and why many professionals feel conflicted about using it
Cultural attitudes toward AI and how they influence adoption, credibility, and team dynamics
Why stigma still surrounds AI use, even in organisations encouraging innovation
Where most organisations are falling short - from unclear policies to inconsistent expectations
The risks of “shadow AI”, and what it means for transparency, ethics, and communication integrity
Why transparency matters, legally and reputationally, when using AI‑generated content
Practical steps for responsible AI adoption, including governance, policy, and team culture

Resources:

University of Cambridge Generative AI Policy: https://www.communications.cam.ac.uk/generative-ai-tool-guidelines

Book: “AI for Public Relations – A How-To Guide for Implementation and Management” by Stephen Waddington, Ben Verinder:

Why clear communication is an essential life skill with Richard Stokes

Épisode 1

mardi 17 février 2026 • Durée 28:10

In this first episode of ClarityMatters, host Louise Everett opens the series in conversation with leadership coach Richard Stokes to explore the role communication plays in leadership, relationships, and human connection.

Poor communication is estimated to cost US businesses over a trillion dollars a year through misunderstandings, delays and wasted effort.

And the cost isn’t just financial. When we’re not clear, careers can stall, relationships strain and decisions drift. In leadership, a lack of clarity doesn’t just create confusion - it quietly shapes culture and outcomes — often in ways we only recognise when it’s too late.

In this episode, we’ll unpack where communication most often breaks down — even among highly capable, experienced leaders — and the practical habits that help us communicate with greater clarity, intention and impact.

You’ll hear Louise and Richard discuss:

Why communication isn’t a soft skill — it’s a core leadership competency
How nonverbal communication shapes connection and credibility
Why reflection is essential for developing clarity and self‑awareness
The power of empathetic listening and how it transforms relationships

If you found this episode valuable, follow or subscribe to ClarityMatters for future conversations.

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.

Introduction

mardi 17 février 2026 • Durée 01:25

ClarityMatters is a limited‑edition podcast exploring how organisations can communicate with confidence in an age of speed, complexity, and constant change.

In this short trailer, host Louise Everett introduces the series — what it’s about, who it’s for, and why clarity still cuts through when everything else feels noisy.

In this episode, you’ll learn:

Why clarity is still your most valuable communication asset in an overloaded information environment
Who ClarityMatters is designed for — leaders, communicators, and decision‑makers navigating organisational change
What’s coming up in this series, including conversations with experts shaping the future of B2B communication

Key themes of the series:

Clarity in high‑stakes B2B communication
Creativity, credibility and trust in an AI-shaped landscape
Communication as a leadership capability
Strategic storytelling for organisations

If you're ready to sharpen your communication and lead with confidence, follow or subscribe to ClarityMatters.

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.

Who controls the narrative now - Corporate Affairs in focus with Jeannie Houchins

Épisode 11

lundi 8 juin 2026 • Durée 22:35

Who really controls the narrative now? And what does that mean for corporate affairs leaders?

In this episode of ClarityMatters, host Louise Everett catches up with Jeannie Houchins, Head of Corporate Communications and Public Affairs at Bonduelle Group Americas. Together, they explore how the role of corporate affairs is evolving in a world where organisations no longer have sole control over their story.

Together, Louise and Jeannie unpack the forces reshaping corporate affairs, from rising stakeholder expectations to the impact of AI, and what leaders can do to respond with clarity, confidence and purpose.

They discuss:

How narrative control has shifted to a broader ecosystem of employees, customers, regulators and platforms
Why corporate affairs is moving from managing messaging to shaping meaning across the organisation
The impact of speed, scrutiny and AI on how organisations communicate and respond
Why culture and internal voices now play a defining role in reputation
The capabilities leaders need to build trust, credibility and influence in an increasingly complex environment

Whether you work in corporate affairs, communications or leadership, this conversation offers a clear perspective on navigating a landscape where influence is shared, expectations are rising, and clarity has become a critical advantage.

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.

Unlocking the full potential of Client/Agency partnerships with Keir Mather

Épisode 10

mardi 26 mai 2026 • Durée 17:49

What really makes client-agency partnerships thrive? And why do so many fall short?

In this episode of ClarityMatters, host Louise Everett is joined by Keir Mather, Founder of Neon Bridge, who sits at the heart of client-agency ecosystems. Together, they dive into the dynamics that define successful client-agency relationships, and the hidden factors that often prevent them from delivering their full potential.

Keir works with both clients and agencies to build high‑performance partnerships that go beyond outputs by driving stronger collaboration, better decision‑making, and measurable business impact.

Together, they unpack what really holds these relationships back, how leaders can unlock more value from their agency partners, and how AI is reshaping expectations around collaboration, trust and delivery.

In this episode, Louise and Keir chat about:

The most common challenges undermining client-agency relationships
What it takes to deliver a consistently brilliant client experience
Why human‑to‑human connection and emotion matter more than ever
How agency remuneration models are evolving - and what that means for both sides

Whether you’re a client or an agency leader, this conversation offers practical insight into building smarter, more effective ways of working in a landscape shaped by geopolitical uncertainty, tighter marketing budgets, and increasing pressure to prove value.

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.

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