CIPR Engage Podcast – Détails, épisodes et analyse

The following episode summary was originally created by AI and edited by the CIPR’s podcast editorial board:

A year on from the launch of ChatGPT, host and chair of the AI in PR panel, Andrew Bruce Smith, marks the natural language processing tool’s first birthday by reflecting on the technological advancements we’ve seen in AI over the past year and its impact on the future of PR and comms teams.

Featuring Swati Virmani (senior lecturer at De Montfort University) and Antony Cousins (executive director for strategy at Cision), in this episode, panellists discuss the ethical considerations and challenges while weighing up the benefits of adopting AI by practitioners and teams.

Timestamps and resources mentioned:

03:03 - Reflections on technological milestones over the past year

• Humans Needed More Than Ever research
• The impact of AI on UK jobs and training report from the UK government’s department for education

09:00 - What’s the use case for AI in PR and comms?

• Ethan Mollick’s blog ‘everyone is above average’

15:12 - What skills if any, should PR and comms practitioners develop in line with the evolution of AI?

23:00 - What AI tools should teams and practitioners be adopting now?

• Artificial Intelligence (AI) tools and the impact on public relations (PR) practice 
• ai for meeting minutes and summaries
• DALL-E 3 integrated into ChatGPT to generate images
• Claude for AI assistance
• Perplexity for assisted research
• Cision for media monitoring and social listening
• Fiver and Upwork for freelance support

27:59 - What are the ethical and legal implications of using AI?

36:50 - Tips for adopting AI and thoughts on what’s next for AI.

Share your thoughts about the topics discussed in this episode on LinkedIn or X, formerly Twitter, using #CIPREngage and tagging @CIPR_Global.

If you're a member of the CIPR, you can log 5 CPD points for listening to this episode.

In the fourth and final episode in the series celebrating the CIPR’s 75thanniversary, host Henry Heming interviews speakers and attendees at the Horizon conference focusing on the future of the profession.

Featuring interviews (and timestamps) with:

00:44 - Sheeraz Gulsher, co-founder at People Like Us, discusses creative campaigns and practical tips on making PR more inclusive.

07:17 - Fatima Banglawala, comms and public affairs manager, MedTech UK and Ireland, Johnson and Johnson summarises some of the key takeaways from Jay Richards, co-founder at Imagen’s opening keynote on Gen Z.

09:37 - Trudy Lewis, founder at Colinear, shares her favourite takeaways from the conference’s morning sessions.

10:37 - Grace Fogarty, founder at Grace Fogarty Training, shares her simple, memorable tools for feeling more confident when networking and quickly developing meaningful connections. 

15:23 - Subira Jones, also known as The Corporate Hippie, explains the difference between feeling rundown and being burned out. Taking listeners from powerless to empowered, explaining how PR and comms practitioners can fireproof theirs (and their colleagues) career.

21:14 - Diana Verde Nieto, co-founder at Positive Luxury, discuss how we can move towards being positively good when it comes to sustainability through the ‘reimagining model’.

27:27 - Alan Oram, director at Alive with Ideas, shares his reaction to Mark Shayler’s session.

27:53 - Mark Shayler, owner at Ape, makes the case for the role of innovative and disruptive thinking in challenging the status quo and bringing about sustainable societal change. 

36:05 - Rachel Miller, founder at All Things IC, summarises her favourite session from the conference.

35:35 - Katie King, CEO at AI in Business, addresses the opportunities, challenges and ethical questions which are raised by increased integration of AI tools and platforms in PR workflows, project management and content creation. 

42:05 - Son Pham, senior campaign manager at Manifest, captures the atmosphere at the conference and his personal highlight.

42:29 - Alex Partridge, founder of UNILAD and LADBible shares how the media landscape is changing, what the future holds for media, and why adaptability is your greatest strength.

46:22 - Advita Patel, 2025 CIPR president, shares her final thoughts from the conference.

Share your thoughts about the topics discussed in this episode on LinkedIn or X, formerly Twitter, using #CIPREngage and tagging @CIPR_Global.

If you're a member of the CIPR, you can log 5 CPD points for listening to this episode.

One billion people, or 15% of the world's population, experience some form of disability with the World Health Organisation estimating that two billion people will need at least one assistive communication, memory, or hearing aid in the next 10 years.  

In this episode, host Zach Cutler, CEO of Propel, and guests explore the role PR and comms practitioners can play in helping businesses and organisations better understand, and think differently about, accessibility and standards.  

Sharing their own lived experience, as well as tips on how to enhance practices and knowledge around accessibility, Zach is joined by Sarah Brown-Fraser, marketing and communications manager at Activity Alliance, Rachel Miller, founder of All Things IC and Jarrod Williams, communications manager at Bromford. 

For more information:

• Watch the CIPR’s accessible digital communications webinar
• As mentioned by Jarrod, you can join the Accessible Social Facebook group
• As mentioned by Rachel, upskill yourself or your teams with Communication Access UK training
• View the Government Communications Service accessibility guidance on planning, creating and publishing accessible social media campaigns

Don’t forget you can log 5 CPD points for listening to this podcast.

The entire world has been changed by the Coronavirus pandemic and as communicators, we've seen boards come forward and ask for interventions and advice in ways that have never happened before.

Whilst there’s been a lot of work undertaken both by the Chartered Institute Public Relations and by other professional bodies to ensure that communications is seen as a strategic management discipline; now more than ever, we have an opportunity to ensure that the professionalism of communications is understood as a vital part of the success for all organisations, large, small, independently owned, nationally operated, government, private, public, and everything in between.

In this episode, host Sarah Pinch and guests Alex Aiken, Executive Director for Government Communications and James Powell, Head of Group Communications at Irwin Mitchell explore what it means to be a strategic communicator, to be a professional, and how communicators are elevating and repositioning themselves.

For more information:

- OASIS model: https://gcs.civilservice.gov.uk/guidance/marketing/delivering-government-campaigns/guide-to-campaign-planning-oasis/

- Getting Chartered: https://cipr.co.uk/CIPR/Learn_Develop/Chartership_.aspx

Don’t forget you can log 5 CPD points for listening to this podcast.

Social purpose is continuing to capture the attention of the C-suite and boardrooms but what exactly is it and what role can PR and comms teams play in supporting their clients and organisations to be more purposeful?

In this episode, host Andy Green FCIPR and guests Shannon Walker founder of Social Disruption, Matt Appleby director at Grow Social Capital and Ben Caspersz founder and managing director at Claremont, explore the misconceptions around social purpose and why in a post-pandemic world, purpose has emerged as an even stronger imperative.

For more information about social purpose see the latest CIPR resources:

• Introduction to social capital comms
• Managing purpose social purpose

 Don’t forget you can log 5CPD points for listening to this podcast.

The pandemic has provided an opportunity to explore how we can work differently. The post-COVID world is a very different landscape for a lot of businesses, with many proposing to adopt a hybrid working model, as opposed to go back to the office full time.

Guests Sofia Cann, Martin Flegg and Kate Shaw share their views and experience with our host, Jenni Field. They explore the opportunities and benefits for PR and comms practitioners of implementing a flexible hybrid working approach. 

2021 may not have got off with the start we’d all hoped for, making navigating the ongoing COVID-19 crisis even more challenging for self-employed practitioners and teams.

For this quarter’s episode, guests Amanda Coleman, Rebecca Mander and Sharon Flaherty will be sharing their first-hand experiences with host Dan Jones to provide practical tips and takeaways for building resilience and accessing support in today’s tough climate.

To read the articles referenced in the podcast, see below:

Sharon - https://www.linkedin.com/pulse/behind-closed-doors-sharon-flaherty/

Amanda - https://amandacomms1.wordpress.com/2021/01/05/a-little-kindness/

Rebecca - https://www.guruyoucoach.com/your-pal-for-life/

For further support, visit: https://cipr.co.uk/mentalhealthhotline

Diversity is about far more than just ticking boxes and as the recently published CIPR State of the Profession report shows, there is still much more for the sector to do to better reflect the society that it communicates with.

This debate will highlight the findings from the report, why the PR industry is still struggling to attract diverse talent and what organisations should consider when shaping their diversity inclusion programmes and policies.

The Chartered Institute of Public Relations’ (CIPR) Engage podcast returns with a new episode exploring the rise of spin the evolution of 1990s celebrity culture and power. 

Hosted by Mark Phillimore, a Senior Lecturer on the Master programme in Public Relations at the University of Greenwich, this is the third instalment in the Engage series dedicated to celebrating the CIPR’s 75th anniversary. 

This episode explores the commodification of celebrity in the 1990s and how the changing nature of celebrity PR, media relations, and the rise of digital and social media forced PR to adapt and become more nimble, integrated and inventive. 

Joining host, Mark Phillimore, for this episode are: 

·        Mark Borkowski, Founder of Borkowski 

·        Rob McGibbon, celebrity interviewer, journalist and author.

Share your thoughts about the topics discussed in this episode on LinkedIn or X, formerly Twitter, using #CIPREngage and tagging @CIPR_Global.

If you're a member of the CIPR, you can log 5 CPD points for listening to this episode.

To what extent is there a War For Talent in PR and Communications? How can companies attract, develop and retain key people? What steps should employers take to ensure their onboarding processes are truly inclusive and encourage greater diversity?

In this episode of Engage, host John Clegg, Internal Communications and Engagement Manager at HR Wallingford, considers these questions and explores the motives and concerns of communications professionals as they strive to build their careers.

Joined by panellists:

• Christine Yuan, Senior Talent Acquisition Partner, BCW
• Toluwani Omotoye, Communications Coordinator, Global X ETFs

The book John mentioned in this episode is Building a Culture of Inclusivity, Effective Internal Communication For Diversity, Equity and Inclusion by Priya Bates and Advita Patel, available from KoganPage and other book sellers.

Share your thoughts about this episode and your experiences on X/Twitter or LinkedIn using #CIPREngage and tagging @CIPR_Global

If you’re a member of the CIPR, you can log 5 CPD points for listening to this episode.