This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.
If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.
Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…
And how you can apply the same insights, even without a Fortune 500 budget.
Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).
Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….
This podcast will change the way you think about marketing and business forever.
“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener
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Données mises à jour le 15/09/2026
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Découvrez des podcasts liées à Choice Hacking: The Marketing Psychology Podcast. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !
The Rise & Fall of Borders | The UNTOLD Psychological Story Behind Its Decline
Saison 9 · Épisode 13
jeudi 4 juin 2026 • Durée 16:46
How the 90s favorite $4 billion bookstore chain sleepwalked into bankruptcy...
👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons
⭐⭐⭐⭐
Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)
👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/
WORK WITH ME
👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training
👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com
The rise and fall of Borders Books reveals hidden psychology and strategy traps that killed the bookstore chain from within. Beyond the Amazon rivalry, Borders dismantled its own competitive advantage through debt-fueled expansion, staff cuts, and a fatal customer data deal. A business failure case study in how invisible psychological signals drive customer behavior.
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CHECK OUT MY YOUTUBE CHANNELS FOR MORE
👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick
👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking
👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba
Why Smart NFL Teams Make TERRIBLE Draft Decisions - And Lose $400M+ A Year Doing It
Saison 9 · Épisode 12
jeudi 23 avril 2026 • Durée 10:12
Why the smartest people in the NFL keep making the dumbest decisions year after year...
👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons
⭐⭐⭐⭐
Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)
👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/
WORK WITH ME
👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training
👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com
What Happened to Windows Phone? The UNTOLD Psychological Story Behind Microsoft's Biggest Failure
Saison 9 · Épisode 11
mardi 14 avril 2026 • Durée 14:40
Windows Phone did everything right and still lost - and it's all down to psychology...
👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons
⭐⭐⭐⭐
Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)
👉Get a FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/
WORK WITH ME
👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training
👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com
Social Proof, Revealed: The Real Reason This Marketing Psychology Principle Makes Buyers Trust & Buy From You - And Why Using It the Wrong Way Can Kill Your Brand
Saison 9 · Épisode 10
jeudi 9 avril 2026 • Durée 12:44
Social proof is the most misunderstood principle in marketing psychology — and using it wrong could be costing your business $$$$ in lost sales...
👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons
👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/
⭐⭐⭐⭐
Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)
⭐⭐⭐⭐⭐
WORK WITH ME
👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training
👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com
Why Everyone Hates SHEIN But Can't Stop Buying
Saison 9 · Épisode 9
jeudi 2 avril 2026 • Durée 12:33
Why is Shein so successful? The answer, unsurprisingly, is down to some fascinating marketing psychology and behavioral science. In this episode, I break down the psychology behind Shein’s business model. If you want to understand how Shein turns browsing into buying, and how you can ethically apply their secrets to your own business, tune in. ⭐⭐⭐⭐
Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)
⭐⭐⭐⭐⭐
FREE RESOURCES
➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons
👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow
👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/
▪️▪️▪️▪️▪️
WORK WITH ME
👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training
👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com
What Happened to Sora? The UNTOLD Psychological Story Behind the Failure of OpenAI's Sora Video
Saison 9 · Épisode 8
vendredi 27 mars 2026 • Durée 11:07
Sora shocked the world with hyper-realistic AI videos, but its sudden shutdown reveals a deeper story why even massive adoption couldn’t save it. In this breakdown, I unpack the psychology behind Sora’s collapse, from runaway costs and trust breakdowns to the behavioral traps that led OpenAI to pull the plug.
⭐⭐⭐⭐
Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)
⭐⭐⭐⭐⭐
FREE RESOURCES
➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons
👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow
👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/
▪️▪️▪️▪️▪️
WORK WITH ME
👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training
👉 Want to start or grow your own consulting or coaching business? We can work together to install the Choice Hacking Model, a psychology-based business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com
👉 Get one-on-one coaching support to start and grow your own $1M+ expertise-based business: https://www.choicehacking.com/coaching
The Hidden Psychology Saving CHIPOTLE’S Business Model (Even as Fast Food Prices Are Going Up)
Saison 9 · Épisode 7
lundi 23 mars 2026 • Durée 12:22
⭐⭐⭐⭐
Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)
⭐⭐⭐⭐⭐
FREE RESOURCES:
➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons
👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow
👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/
👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com
👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching
▪️▪️▪️▪️▪️
About Jen Clinehens (MS/MBA):
👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)
💼 Founder of buyer psychology consultancy Choice Hacking
🇺🇸 American in the UK (Clients Everywhere)
➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast
The Psychology Behind Liquid Death's Astonishing Growth | How to take on the big boys when you're a small (but mighty) brand
Saison 9 · Épisode 6
vendredi 20 février 2026 • Durée 09:27
⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ FREE RESOURCES: ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons
👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow
👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/
▪️▪️▪️▪️▪️
WORK WITH ME
👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training 👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com
👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching
▪️▪️▪️▪️▪️
About Jen Clinehens (MS/MBA):
👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)
💼 Founder of buyer psychology consultancy Choice Hacking
🇺🇸 American in the UK (Clients Everywhere)
➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast
▪️▪️▪️▪️▪️
How Luxury Brands Use Psychology Against You (Hermes, Porsche, Ferrari, Rolex) | How to make people crave your products
Saison 9 · Épisode 5
dimanche 15 février 2026 • Durée 14:47
⭐⭐⭐⭐
Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)
⭐⭐⭐⭐⭐
FREE RESOURCES:
➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons
👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow
👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/
👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com
👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching
▪️▪️▪️▪️▪️
About Jen Clinehens (MS/MBA):
👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)
💼 Founder of buyer psychology consultancy Choice Hacking
🇺🇸 American in the UK (Clients Everywhere)
➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast
The $1B Psychology Behind Duolingo & Its Unhinged Mascot | How to make your product a habit, so buyers keep
Saison 9 · Épisode 4
vendredi 6 février 2026 • Durée 14:46
⭐⭐⭐⭐
Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)
⭐⭐⭐⭐⭐
FREE RESOURCES:
➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons
👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow
👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/
Exploring the psychology behind NFL Draft busts. From confirmation bias and loss aversion to sunk cost traps, we break down the cognitive biases that lead NFL teams to terrible draft decisions and how you can avoid the same mistakes.
▪️▪️▪️▪️▪️
CHECK OUT MY YOUTUBE CHANNELS FOR MORE
👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick
👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking
👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba
The story behind Windows Phone's failure reveals powerful psychological traps like social proof, sunk cost fallacy, and network effects that kill great products. This breakdown explores how Microsoft's $7 billion Nokia bet, an empty app store, and default bias made even an award-winning smartphone OS impossible to save.
▪️▪️▪️▪️▪️
CHECK OUT MY YOUTUBE CHANNELS FOR MORE
👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick
👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking
👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba
In this podcast episode, marketing psychology expert Jen Clinehens (MS,MBA) explains how social proof builds trust and drives sales, but only when matched to your brand and buyer. Featuring real examples from Chanel, Apple iPod, Nike, and Stanley Cups, learn the three types of social proof and why using the wrong one can destroy your business.
▪️▪️▪️▪️▪️
CHECK OUT MY YOUTUBE CHANNELS FOR MORE
👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff
👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking
👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba
👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff
👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking 👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba