There's no podcast quite like this one. Jadakiss — one of hip-hop's greatest lyricists and a die-hard New York Knicks fan — and God Shammgod — NBA legend, current assistant coach for the New Orleans Pelicans, and one of the most respected basketball minds in the game — have been talking hoops in private for years. Now, thanks to Fanmire and My Code, they're finally doing it in public.
In this debut episode of Check It Up Podcast, Kiss and Sham bring all the energy of two guys who grew up together in New York City, bonded over basketball and culture, and never stopped pushing. With the Knicks in the NBA Finals for the first time in decades, they dig into what this moment means for the city — from Madison Square Garden's unmatched playoff atmosphere to the economic and cultural ripple effects a championship would bring to every corner of New York.
They go deep on the X's and O's: Jalen Brunson's steady leadership and underdog rise, Karl-Anthony Towns' transformation into a true big-man role, the Knicks' return to position basketball in a positionless era, and why Wembanyama and the Spurs didn't have an answer for New York's physicality. Shammgod shares his personal connection to both sides of the Finals matchup — having coached JB in Dallas and working alongside Spurs assistant Sean Sweeney — offering a rare behind-the-curtain perspective few can provide.
Beyond basketball, Kiss and Sham reflect on what it means to come from the hood, be labeled an underdog, and keep pushing anyway — drawing parallels between their own journeys and Brunson's path from a second-round draft pick to the best point guard in the league. And they drop a tease that has nothing to do with rap or basketball: two New York legends are entering the tech world, and they say it's going to blow people's minds.
This is just the beginning. Subscribe and don't miss what's coming.
Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan
Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker
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