Channel Voices – Détails, épisodes et analyse

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Channel Voices

Channel Voices Podcast

Business & Entrepreneuriat

Fréquence : 1 épisode/44j. Total Éps: 49

Channel Voices is The Podcast for Future Channel Leaders, where we learn the ins and outs of partner ecosystems through casual conversations with channel professionals from a variety of industries, partner types and geographies.

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🇨🇦 Canada - management
21/12/2025
#95
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20/12/2025
#56
🇨🇦 Canada - management
30/05/2025
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🇨🇦 Canada - management
17/04/2025
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https://www.linkedin.com/company/channel-voices
38 partages
https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7040733858564075521
38 partages
https://www.linkedin.com/in/jasonbeal/
1 partage

https://www.buymeacoffee.com/channelvoices
38 partages
https://channelvoices.com/contact
38 partages
https://www.beachheadsolutions.com/lp/2024-msp-compliance-report
2 partages

https://www.buzzsprout.com/twilio/text_messages/1342735/open_sms
38 partages

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Why Your Partner Incentive Program is Failing and How To Fix It

mercredi 2 avril 2025 • Durée 29:59

Ever wondered why some partner incentive programs drive remarkable growth while others barely move the needle? The answer lies not just in the rewards offered, but in the psychological principles that motivate human behavior.

In this thought-provoking conversation with Samer Mihyar, Channel Marketing Leader at Kodak Alaris for EMEA and SEAC regions, we decode the psychology behind truly effective partner incentivisation. Samer reveals why the traditional approach of relying solely on cash or rebates consistently fails to build lasting partner loyalty, and shares the three fundamental principles that successful programs must follow: strategic alignment, engagement beyond sales, and simplicity with transparency.

Drawing from his extensive experience, Samer takes us through the psychological theories that explain partner motivation – from self-determination theory to behavioural economics concepts like loss aversion. He demonstrates how understanding these principles allowed him to transform underperforming partner relationships into collaborations that delivered 20-30% year-over-year growth.

We explore common pitfalls that doom incentive programs from the start, including the one-size-fits-all approach that fails to recognise different partner types have fundamentally different motivations. For smaller partners, cash incentives might work wonders, while enterprise partners may respond better to co-marketing funds or lead sharing opportunities.

Looking to the future, Samer predicts how AI, gamification, and sustainability will reshape partner incentives, potentially allowing for unprecedented personalisation. But his most valuable insight might be his parting wisdom: "Channel success isn't just about sales numbers – it's about relationships, trust, and alignment." This episode provides a masterclass in building incentive programs that drive results while strengthening your most important partner relationships.

Whether you're revamping an existing program or building one from scratch, this episode delivers actionable insights for creating incentives that truly resonate with your partners and deliver measurable business results.

You can now also send us a text. 😀

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Channel Voices – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

LinkedIn29

Other26

Buzzsprout1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

LinkedIn29

Other26

Buzzsprout1