What happens when you put four coaches making $20K-$35K/month in the same room? Pure gold.   In this episode, I brought on four of my Million Dollar Mastermind students who've absolutely crushed it in their businesses.   We're talking Ragnar (25K/month), Dan Lamb (23K/month), Sammy (20-30K/month consistently), and Max (tripled his income in 3 months).   These aren't beginners.   These are coaches who graduated from the 10K Mastermind and scaled to levels most people don't think are possible.   Here's what we break down:

• The real struggles that kept them stuck at $5-10K/month before breaking through to $20K+. Spoiler: it wasn't about working harder.
• Why content is still king. Ragnar books 77 sales calls per month with boosted posts while getting only 1-2K views per reel. Max went completely organic. Both work.
• The mindset shifts that separate $3K months from $13K months. Max talks about his vision video and why 75% of his "impossible" goals have already happened.
• How to actually know your avatar intimately enough that your content converts (not just entertains). Ragnar breaks down his exact process.
• Building your first team. When to hire, who to hire first, and how to train them without the MDM resources.

CHAPTERS:

• 00:00 - Intro & Meet the MDM Students
• 04:37 - Ragnar's Biggest Struggle: Content & Marketing
• 08:05 - How to Know Your Avatar Intimately
• 12:43 - Max on Mindset & Vision Videos
• 17:45 - Sammy's Brick-by-Brick Approach
• 21:59 - The Power of Consistency Over Emotion
• 25:10 - Dan Lamb's Journey from Burnout to Freedom
• 32:02 - 10K Mastermind vs Million Dollar Mastermind
• 43:46 - Managing Check-Ins at Scale
• 51:06 - Content Strategy: What Actually Converts
• 1:00:27 - Time Management & Avoiding Overwhelm
• 1:08:27 - Systems & Automations That Actually Work
• 1:14:00 - Stevie's Time Blindness & Limiting Beliefs
• 1:19:16 - Overcoming Imposter Syndrome at $10K/Month

Top Quotes:   "I don't give a shit about going viral. I don't give a shit about views. I care about conversions and money." - Ragnar (7:42)   "Your mind doesn't have the ability to depict between external and internal realities. So why not create the reality you want?" - Max (15:46)   "My goals are more important to me than any excuse I could possibly come up with to not do it." - Sammy (22:50)   "Let the little fires burn. Marketing, sales, and delivering to your clients is the only thing that matters." - Dan Lamb (1:03:30)   Ready to scale your online fitness business to $10K/month and beyond?   DM me "10K" on Instagram @therealbrianmark and let's see if I can help you grow.

Raw, unfiltered coaching with real fitness coaches building real businesses.   You're about to hear real coaches share their wins, their struggles, and get coached through objections, content blocks, pricing anxiety, and everything in between.   From Daniel hitting his first $17K month (started at $400/month a year ago) to Lucy getting brutally honest feedback on her sales calls.   Here's what we break down:

• How to optimize check-ins when you're drowning in clients - Daniel's spending 8-10 hours on check-ins for 35 clients. I show him how to cut that in half while improving retention.
• The exact sales framework for handling price objections - Lucy gets real-time role play on staying calm in the "buying pocket" instead of sounding desperate. This alone is worth the entire episode.
• Why posting for virality is killing your passion - Multiple coaches stuck in "value mode" learn how to just be authentic instead of creating content that feels forced.
• Boosted posts that actually convert - Real numbers: Ragnar books 77 sales calls per month with only 1-2K views per reel. The strategy isn't about going viral.
• How to partner without giving away equity - Elliot gets the exact framework for exploring business partnerships without getting screwed.

Gina hit $12K+ this month after raising her prices and selling six-month packages. Marilyn's signing clients weekly. McKinnon grew from 800 to 11,000+ followers using content mastery. These aren't overnight successes - they're coaches who show up every single day and execute.   This is what real coaching looks like when you're in the trenches building a business.   CHAPTERS:

• 00:00 - Intro & Program Overview
• 00:56 - Elliot's Business Partnership Question
• 06:10 - Marilyn's Black Friday Challenge Strategy
• 09:23 - Daniel's Record Month: $400 to $17K in 12 Months
• 11:15 - Optimizing Check-Ins at Scale
• 18:13 - Gina's $12K Month & Bi-Weekly Check-In Strategy
• 18:38 - Aaron's Conversion Content Question
• 26:46 - Stevie's Lead Response Rate Problem
• 33:17 - Carolina's Urgency Creation on Sales Calls
• 40:53 - McKinnon's Viral Post & Niche Strategy
• 45:33 - Lucy's Price Objection Masterclass
• 58:33 - Sales Role Play: Staying Calm in the Buying Pocket
• 1:03:37 - Dana's Authenticity vs Value Content Struggle
• 1:06:16 - Yadira's Storytelling Framework
• 1:10:42 - Abe's Boosted Post Targeting Issue
• 1:13:02 - Carter & Brittany's Five Content Pillars

Top Quotes:   "You have to focus on the things you can control. Right now, the only thing you can control is your skill." - Brian (46:54)   "Stay in the buying pocket. Calm. As soon as you drop the price, the game is on." - Brian (58:41)   "Stop trying to go viral. Stop trying to give value. Just fucking express yourself." - Brian (1:00:06)   "If you can't create authenticity. We just have to be." - Brian (1:01:05)   Ready to scale your online fitness business to $10K/month and beyond?   DM me "10K" on Instagram @therealbrianmark and let's see if I can help you grow.

Stop waiting for perfect conditions and just go to fucking work! 💪

In this episode, I'm jumping on podchats with my clients and delivering exactly what they need to hear - whether they want to hear it or not. Because here's the thing: most of you are overthinking the shit out of everything instead of just taking action.

We're covering boosted posts (seriously, this turned into a masterclass), how to actually use client transformations to attract more clients, why you need to stop hiding behind perfectionism, and the real mindset shifts required when you're operating from scarcity versus abundance. I'm also calling out the coaches who know exactly what they need to do but aren't fucking doing it.

The best part? Watching my clients have breakthroughs in real-time when I give them permission to stop overthinking and just execute. From the guy making 8K a month who's terrified of losing it, to the coach spending hours editing one video because she's stuck in perfectionism - this episode is packed with real problems and real solutions that you can implement today. 🔥

Top Quotes:

"If you know that creating boundaries will benefit your life, I'm going to invite you to start creating them. That's like saying you can eat healthy but you eat like shit - it doesn't fucking make sense." (57:21)

"You don't have to be inspired to do the thing. You just have to put forth your very best effort. And I feel like the reason that you're coming to this call and having this conversation with me is because deep down, you know that you're not giving your very best effort right now." (40:44)

"Parkinson's law states that the work that we do will fill the time that we allot to it. Right now, you haven't given yourself a constraint, which is why content is taking you so much time. Once we identify how long it takes, then we can give ourselves that constraint and you'll do it in two hours." (48:54)

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Not all leads are created equal: mastering the art of lead temperature 🔥

In this tactical episode, I'm breaking down exactly how to assess and handle different types of leads in your online fitness business. Because here's the truth: treating every prospect the same way is killing your conversion rates. By understanding the crucial factors of response time and message length, you'll know exactly how to nurture cold leads, convert warm leads, and close hot leads.

I'm sharing my proven framework for categorizing leads and the exact questions you need to ask to move prospects through your funnel. From relationship-building with cold leads to booking immediate calls with hot prospects, you'll learn how to maximize every opportunity that comes your way.

Top Quotes:

"With hot leads that are responding fast and giving you longer responses, do not waste time. Book a call immediately. The worst thing you can do with a hot lead is treat them like a cold lead and take a long time to get back to them." (4:44)

"You have to understand that this person is very interested in working with you, otherwise they wouldn't be sending you paragraphs." (5:12)

"You need to show people as you're generating leads that you care more about them than you do about their money." (1:58)

____

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I used to be a drug addict loser who would screw up everything I tried to do. Now I'm a successful business owner that succeeds in all of my ventures. This episode talks about why everything I touch turns to gold, and how you can do it too

 

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More leads in the front door... less leads out the back door. Tune in to learn more about how to make this happen inside of your online coaching business #DOMINATE

 

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In today's episode we bring on Chad Morgan and Farshad Sarrafi to talk about big dreams and next moves. This episode will light the fire #DOMINATE

 

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What stops you from growing your coaching business? In this episode we talk about the 5 bottlenecks that will keep you from seeing progress and results and making money from your online coaching business. 🔥

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In this episode, we cover 4 fundamental principles that will allow you to brand yourself uniquely and stand out in a crowded marketplace as an online fitness coach #DOMINATE

 

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It's not about doing the work. It's about how you show up to do the work!

This episode talks about changing one person's life today - and I hope that it inspires you to wake up and make an IMPACT - today #DOMINATE

 

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Ready is this ABSTRACT concept we have inside of our mind - this imaginary benchmark - that we place in our heads that prevents us from taking action. You will NEVER be ready until you DECIDE that you are. This episode will uncover the mindset behind being "ready" and will help you start changing lives and making money NOW #DOMINATE

 

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A lot of online fitness coaches struggle because they think that CONTENT CREATION by itself will solve problems and build businesses. This episode talks about the 5 things you need to do get clients #DOMINATE

 

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Some of us like a little bit of gaungaaaa. Some of us like a little bit too much. How do you know if your habit is destructive???? #DOMINATE

 

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Today we're going to talk about setting plan B on fucking fire. Because frankly - I think there's a lot of you guys that are HALF IN, HALF OUT... and I get it. You're afraid that it's not gonna work. And you're committed to being "Safe" so you're planning for the worst case scenario. But planning for the worst case scenario you're manifesting it #DOMINATE

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How to start and scale your fitness business to $10K/month: the complete blueprint 🚀

In this comprehensive training, I'm breaking down my proven system for building a successful online fitness coaching business - the exact same framework that's helped over 6,000 coaches quit their 9-5 jobs and build thriving online businesses. From crafting the perfect $1,000 coaching package to running high-converting sales calls, I'm giving you the complete roadmap.

Drawing from my journey of scaling to $50K months and helping thousands of coaches do the same, I'm exposing the critical elements most "how to" videos miss. Because let's be real - following random YouTube advice isn't going to cut it. You need a tested, proven system that actually works in 2024.

Top Quotes:

"Anyone who books a phone call with you is interested in purchasing, otherwise they wouldn't book the call... They could've just ghosted you, they could've just canceled, they could've just blocked you on social media." (23:01)

"We don't view these as sales calls. We view these as fitness assessments. Which means that on the call, you need to spend significantly less time talking about how awesome your product is, and spend way more time talking about your prospects' pain points." (23:43)

"We don't intend to sell, we intend to serve. It's your responsibility to make them an offer because you know that you can help them transform." (24:25)

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Money is a BYPRODUCT of Service. In this episode we talk about the DIRTY DIRTY WORD: MONEYYYY. The one that no one likes to talk about, but the one that everyone needs. Let's check in with your MONEY BELIEFS! #DOMINATE

 

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I've never shared this intimately before.

 

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I am a NO MATTER WHAT kind of person. Sometimes in life doing the right thing becomes challenging. There are so many reasons, justifications, and legitimate excuses for why we don't do the things we need to do. I don't except any of them #DOMINATE

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What is the REASON you're trying to be an online fitness coach? Are you trying to sell everyone that you talk to, or do you genuinely care about helping clients? This episode is gonna tell you how to land more online fitness clients by building better relationships #DOMINATE

 

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Missed opportunities. They're the worst. And in this episode we break down the 3 limiting beliefs that hold most people back from growing a massive online fitness business #DOMINATE

 

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So on this podcast, I'm going to get a bit vulnerable with you. I'm going to share something with you guys that many of you might not know, and it honestly is a bit embarrassing to open up about. I'm going to tell you a dirty little secret that I've been hiding for the past couple of years. Something that I've struggled in silence with... and then I'm gonna introduce you to our #SOBERFEB challenge!

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Austin Prechtel came into my program with little experience on social media, and we were able to help him build his fitness business to $10,000. This episode talks about Austin's mental strength and tenacity - and his ability to MEET adversity head-on and conquer the fk out of it #DOMINATE

 

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Alex Sundar became student #89 to hit $10,000 / month. This episode talks about how he used his small following and big work ethic to make it happen in 9 months.

 

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Does competing help your business? This question is answered in-depth in this interview with Kenny Marie one of my 10k mastermind students. Kenny not only got to 10k a month, but she also placed 2nd at her show

 

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When it comes to building your online fitness business there will ALWAYS be times of struggle. And it's learning how to navigate those times of struggle that will lead to your success or failure. Tune into this episode to learn HOW #DOMINATE

 

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The 11-step blueprint to selling high-ticket programs that actually convert 💰

In this value-packed episode, I'm breaking down my complete sales psychology framework that's helped me and my clients close millions in high-ticket coaching programs. Fresh from writing the sales chapter of my upcoming book "The $10 Million Instagram Funnel," I'm sharing exactly how to position yourself as an authority and guide prospects to a confident "yes."

From the crucial pre-frame in the first 2 minutes to handling objections like a pro, I'm revealing the step-by-step process that turns discovery calls into paying clients. Because here's the truth: people don't pay for your time - they pay for your expertise in solving their problems.

Top Quotes:

"People do not pay you for the amount of time that you spend on the program. People pay you for the result that you're able to give them." (1:06)

"People don't buy from friends, they buy from coaches they have rapport with. And so, your job in the first 30 seconds to two minutes of the call is to cement yourself as an authority." (3:08)

"Most people don't make the decision to get in shape. Most people don't make the decision to lose the weight. But you don't sound like most people. It sounds to me like you want to be a leader." (23:59)
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This is my client Adrian Leung who made $21,000 in the month of December. "You can win the fight before you even start," says Adrian. #DOMINATE

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A lot of people SAY they want to be an entrepreneur… But this episode is going to talk about the pros and cons of both. The pros and cons of having a job… And the pro's and con's of being a full-time online fitness coach #DOMINATE

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What types of content should you be posting? How frequently? What platforms? This podcast dives into all of that, with 10k Academy coach Cory Roboch #DOMINATE

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Most people avoid doing things they're not good at because too one of 3 reasons. Tune into this podcast to learn what those 3 reasons are, and how you can kai-bosh the excuses and start taking immediate and fast action towards the life that you want #DOMINATE

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In today's podcast I'll be covering the 5 Levels of Leads. But before we begin, I have a question. Have any of you ever gotten a DM from a business coach that is super long and super drawn-out? Or have you ever gotten a cold DM from a stranger trying to sell you a "shout-out" or some other service? It's super annoying, right? In this podcast I'm going to go over the reasons why it's annoying. I'm also going to help you guys avoid the trap of trying to turn strangers into buyers. I'll steer you away from spamming, and turn you on to winning. 

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Right now when you invest your time in social media, you want to get the largest possible return from that. TikTok and Instagram Reels ARE THE BIGGEST GOLD RUSH on Social Media right now, and if you're not on it, you're seriously crippling your chance of succeeding as an online fitness coach. This episode talks about why #DOMINATE

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From the OUTSIDE looking IN, it would SEEM that I'm always motivated, right? Nah - the truth is that there is VERY OFTEN that I don't want to do anything. But - if I was just to give in to that feeling all the time, I wouldn't be very successful, would I? Let me walk you through the mental journey of not wanting to do anything #DOMINATE

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Often times we avoid taking action because we're afraid we're going to fail. This mindset causes us to stay stuck, without any movement, and we end up procrastinating on our own growth due to fear of failure. This episode talks about how to DESTROY that mindset forever, and have you actively seeking the things that scare you the most (where the most growth is).

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Janelle Wheale started with less than 800 Instagram followers, as a plus-size trainer, and she is currently over 100 clients right now. She's gone through her own incredible journey of losing over 300 pounds. this episode speaks to her character and the willingness to do whatever it takes to accomplish her goals.  

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We're all experts at showing up when it's easy. What about showing up when it's hard? This episode talks about making your bad days your best days #DOMINATE

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Your goals are too small and it's holding you back from greatness 🚀

In this fired-up episode, I'm calling out every single one of you who's playing small with your goals. After a gym session with one of my long-time clients who was "hoping" to hit 10K followers by the end of the month, I had to check him - why not hit it by next week? Because the truth is, your biggest failure in life isn't setting a massive goal and missing... it's setting a small goal and hitting it.

I'm breaking down exactly why most people never achieve extraordinary things (hint: they never aim for them), and sharing how I went from thinking $10 million was impossible to hitting $1 million months back-to-back-to-back. Because if a former drug addict from a trailer park can do it, what's your excuse?

Top Quotes:

"The biggest mistake that men or women make is not setting a goal that's too big and failing. The biggest mistake that men or women make is setting a goal that's too small and then hitting it." (10:24)

"I made the decision on what kind of life I want to live, and I refuse to let anything in my anybody, any force on the planet get in the way of me and my goals." (11:33)

"Set a fucking big goal that you think is impossible, and go after it with everything that you have. And in two years' time from now, you're going to shock yourself with what you can accomplish." (12:32)

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On today's podcast we'll be talking about how you can build your online fitness business to $10,000 a month. I have 89 students currently bringing in $10,000 or more a month. Some are even making $60,000 to $120,000 a month. Now, it's easy to get caught up in these numbers, but the numbers are just part of the success equation. You have to make sure your income level is sustainable. That means you want to make sure you feel good about the service you are providing, and that your customers are getting stellar results.

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Maverick Willet is at 25k per month in his coaching program, and he's got a program that women absolutely RAVE. This episode talks about how Maverick created a tribe of loyal women who absolutely love his coaching program #DOMINATE

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If it is broken, you must fix it. But what do you need to fix? This episode will give you the 3 R's of a Broken Business - meaning when something isn't working you know exactly what you need to focus on to get 1% better and see those small changes that stack up and lead to $10,000 months #DOMINATE

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In order to be successful at social media marketing, you need to be yourself. But it's HARD to be yourself if you're afraid of being judged, or you're not sure what sort of message you want to put out on social media. This podcast covers HOW TO BE YOURSELF on Social Media and how to find your voice.

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In the year 2020, I realized that we made 2 million dollars. This episode talks about the MINDSET behind making that type of income - in order to be successful, you need to be creating Win-Win Relationships in your life. Tune in to learn HOW #DOMINATE

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Most people think about Training and Nutrition as the KEY elements that make a good coach. This episode destroys that idea - and lets you in on the 4 things that make a good online coach.

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For more information on working with me fill out this application:

http://bit.ly/BuildYourOnlineFitnessBiz

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LET'S CONNECT:

YouTube | @therealbrianmark
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If there's ANY PODCAST you NEED to listen to ... it's this one. If you're STRUGGLING in your coaching business... let this podcast be the episode that OPENS UP YOUR EYES and makes you realize what you're doing wrong #DOMINATE

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For more information on working with me fill out this application:

http://bit.ly/BuildYourOnlineFitnessBiz

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LET'S CONNECT:

YouTube | @therealbrianmark
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There's a lot of confusion from online coaches about how much they should charge for their coaching packages. Let this episode clear the air and show you what the industry standard is.

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For more information on working with me fill out this application:

http://bit.ly/BuildYourOnlineFitnessBiz

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LET'S CONNECT:

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  Self-doubt creeps in like an uninvited guest to your mind - telling you that you're not good enough, talented enough, smart enough, to be successful. Tune into this podcast to learn how to silence the doubt and develop some faith in yourself and what's possible #DOMINATE    --------

For more information on working with me fill out this application:

http://bit.ly/BuildYourOnlineFitnessBiz

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LET'S CONNECT:

YouTube | @therealbrianmark
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Facebook | Brian Mark

 

Chad Morgan is one of my rockstar clients who built his active client roster to over 240 active paying clients. This podcast episode talks about HOW he did it #DOMINATE

 

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For more information on working with me fill out this application:

http://bit.ly/BuildYourOnlineFitnessBiz

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LET'S CONNECT:

YouTube | @therealbrianmark
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The $10 Million Instagram Funnel: my first book is coming! 📚

In this special announcement episode, I'm revealing my biggest project yet - a comprehensive blueprint that breaks down exactly how I built PT Domination into a $10 million company using Instagram. After hitting this massive milestone last year, I knew I had to share the step-by-step system that made it all possible.

I've literally locked myself in an Airbnb for 5 days to pour everything I know about turning Instagram into a sales machine into this book. From content creation to client acquisition to sales calls, I'm holding nothing back. While my audience is primarily fitness coaches, I've designed this to work for ANY service-based business looking to scale through social media.

Top Quotes:

"I feel like the information that's in my fucking brain, in regards to like how I actually built this business and made it into a 10 million dollar a year business, I know for a fact that this information in your guys' hands is going to help you grow, scale, like, build your coaching business bigger than you could possibly imagine." (0:38)

"The difference between what I'm creating right now and what's already on the market is like, you guys follow my content because you guys know it's going to be step by step by step by step by step actionable value." (4:33)

"I might feel like this is all of the information that I've accumulated over the last seven years of business coaching compiled into one fucking document that you can consume and get value from." (6:38)

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For more information on working with me fill out this application:

http://bit.ly/BuildYourOnlineFitnessBiz

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LET'S CONNECT:

YouTube | @therealbrianmark
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Online trainers! The new year is around the corner and the opportunity is NOW when it comes to filling your challenge with a tonne of people. Learn from the QUEEN of challenges Kirsten Martell how to market, promote, and sell out your New Years Challenge.

 

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For more information on working with me fill out this application:

http://bit.ly/BuildYourOnlineFitnessBiz

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LET'S CONNECT:

YouTube | @therealbrianmark
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Facebook | Brian Mark

Most online fitness coaches miss out on the New Years' rush because they're sitting back and waiting. There's certain content that you can be posting that will attract online clients to work with you for New Years' - this podcast will show you exactly what to do to capture the most amount of leads for New Years'.

 

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For more information on working with me fill out this application:

http://bit.ly/BuildYourOnlineFitnessBiz

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LET'S CONNECT:

YouTube | @therealbrianmark
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Facebook | Brian Mark