Explorez tous les épisodes du podcast CEO Glow Show

What do you do when the person you love the most doesn't understand your biggest dream?

You don't need another argument. You need a better conversation.

In this episode of the CEO Glow Show, Sheila Bella reveals The Partner Pitch, a seven-stage communication framework designed to help beauty entrepreneurs and business owners gain understanding, build trust, and communicate their business vision to the people closest to them.

Sheila gets personal about her marriage, sharing how her husband, Will, went from questioning her entrepreneurial journey to becoming one of her biggest supporters.

From building her permanent makeup business out of a tiny apartment to navigating financial risks, business failures, and eventually building two multimillion-dollar businesses, Sheila learned something powerful:

Your partner might not be against your dream. They might just not understand it yet.

Sheila breaks down exactly how to approach difficult conversations about business investments, finances, time commitments, and entrepreneurship without turning every disagreement into a fight.

You'll learn why objections aren't always rejection, how to communicate your vision as a shared future, and what to say when your partner responds with:

• "It's too expensive."

• "When are you getting a real job?"

• "What about our time together?"

• "This makes me nervous."

Because the goal isn't to win an argument.

The goal is to build a future you both understand.

Whether you're a beauty entrepreneur, salon owner, permanent makeup artist, esthetician, or service provider, this episode will help you have one of the most important conversations of your entrepreneurial journey.

🔑 5 KEY POINTS FROM THE EPISODE

1. Your partner may be scared, not unsupportive.
What feels like rejection may actually be fear, uncertainty, or a need for more information.

2. Stop demanding support. Start sharing the vision.
Help your partner understand how your business goals can benefit your shared future.

3. Be honest about the investment.
Discuss the money, time, risks, and backup plan instead of expecting blind faith.

4. Use The Partner Pitch framework.
Follow seven stages to communicate your vision, address concerns, present evidence, and make a clear request.

5. Ask for partnership, not permission.
Respect shared decisions while confidently taking ownership of your entrepreneurial journey.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com 

What's the difference between a six-figure entrepreneur and a seven-figure entrepreneur? It's not necessarily who works harder. Sometimes, it's who learns to stop doing everything alone.

In this episode of the CEO Glow Show, Sheila Bella shares lessons from her journey in the beauty industry—from learning how to attract clients for permanent makeup services to making the investments and uncomfortable decisions that helped her grow her business.

Sheila reveals that she once passed on a $2,000 business coach after her mom encouraged her to figure things out herself. Later, she invested $20,000 in coaching—a decision she credits with helping her generate millions in business. Growing up in an immigrant family taught her to work hard and rely on herself, but building a bigger business required her to rethink what asking for help could look like.

And coaching wasn't the only leap. Sheila talks about hiring and outsourcing, taking action on ideas, and showing up authentically online—even when her content attracts negative comments.

If you're a beauty entrepreneur who feels like you have to do it all, this conversation is a reminder that working harder and growing bigger are not the same thing. The next stage of your business may require a different decision, a different kind of support, or the courage to let someone else take something off your plate.

Tune in for a candid conversation about investing in yourself, choosing mentors carefully, and making the moves that help you grow from service provider to CEO.

5 Key Points From the Discussion

1. Getting clients is a skill you have to learn. 

2. Not every idea will make you money. Consistency is key. 

3. Be willing to be misunderstood online. Negative comments don't have to dictate your content strategy.

4. Investing in help can change your trajectory in reaching your goals. 

5. Be the entrepreneur that works smarter, not harder.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

//Find Michael Razzano @MichaelRazzanoSkin on Instagram

CEO Glow Show
Hosted by Sheila Bella, Founder of Pretty Rich Bosses
Featuring Michael Razzano

What do you do when you finally decide to chase the life you really want… and the people closest to you don't believe you can do it?

You keep going.

In this episode of the CEO Glow Show, Sheila Bella sits down with award-winning esthetician Michael Razzano for an honest conversation about becoming the underdog, finding your purpose, perfecting your craft, and proving to yourself that your past does not have to predict your future.

Before finding esthetics, Michael admits he struggled for years to figure out what he wanted to do. He was working in retail management, unhappy with where his life was headed, and had tried multiple paths that never seemed to stick. When he eventually made the leap into esthetics and moved to Philadelphia for a new opportunity, some of his own friends literally bet that he would only last six months before moving back home.

Instead, Michael kept going.

He took opportunities. He stayed consistent on Instagram. He focused on improving his client experience. He perfected his craft. And after four years of competing in the Skin Games, his commitment ultimately led to being recognized with a major award—an emotional accomplishment he was able to celebrate with his mother and best friend.

The biggest message of this episode is for anyone who has ever felt underestimated.

Your friends may remember the old version of you.

They may remember the things you started and didn't finish.

They may have doubts because of your past.

That doesn't mean they get to decide your future.

If there is something you genuinely want to pursue, Michael's message is simple: listen to constructive feedback from people who truly care about you—but don't allow someone else's lack of belief to become your reason for giving up.

You don't need everyone to believe in you.

You need to believe enough to keep going until they can see what you saw all along.

🔑 5 KEY POINTS FROM THIS EPISODE

1. Your past doesn't get to predict your future.
Michael openly shares that before esthetics, he struggled to find a career that stuck. His previous track record caused people around him to doubt his next move—but this time, he committed to making it work.

2. Consistency can turn the underdog into the expert.
Michael credits taking opportunities, staying consistent on Instagram, improving his client experience, and continuously perfecting his craft as major pieces of his growth.

3. Mastery requires more than taking classes, you need to stay in the game to learn from experience.
Through four years of competing in the Skin Games, Michael had to apply his education, understand ingredients, create treatment plans, write case studies, and prove his knowledge—not simply consume more information.

4. The beauty industry needs less shaming and more constructive education.
Michael and Sheila discuss the negativity they see online. Professionals can absolutely speak up about safety, poor practices, and important industry issues—but there's a difference between educating and publicly shaming someone simply because they do things differently.

5. You don't need your friends' permission to pursue your calling.
Good friends can give honest feedback when they believe something could hurt you. But when you know you genuinely want a new career or opportunity, someone else's doubt doesn't have to determine what you do next.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

//Find Michael Razzano @MichaelRazzanoSkin on Instagram

 

What if being "booked and busy" isn't actually the flex you think it is?

There's a beauty entrepreneur in your industry right now with a calendar half as full as yours who could be making twice as much money. She's not necessarily more talented, luckier, or better at marketing. She may simply be doing less—on purpose.

In this episode of the CEO Glow Show, Sheila Bella challenges one of the beauty industry's favorite badges of honor: having a completely full calendar.

Because there's a BIG difference between a full calendar and a profitable calendar.

If you're squeezing clients in on your days off, accepting appointments outside your normal hours, throwing in free add-ons, discounting services, and constantly making "just this once" exceptions, you may not have a booking problem.

You may have a boundary problem.

Sheila explains how every "yes" you don't actually mean teaches clients what they can expect from you. That early appointment becomes something you offer. Your day off becomes negotiable. That free add-on becomes expected. Before you know it, your calendar is packed with exceptions that leave you exhausted without creating the income you should be earning.

But the answer isn't simply getting better at saying no.

The real CEO move is building a business that says no for you.

Your pricing can say no. Your policies can say no. Your packages can say no. Your booking system can say no. Instead of fighting every boundary battle personally, you can create a business structure that protects your time, energy, and profitability automatically.

If you're booked solid but exhausted, constantly making exceptions, and wondering why your full calendar isn't producing a full bank account, this episode is for you.

Stop being proud of busy. Start getting paid for it.

🔑 5 KEY POINTS FROM THIS EPISODE

1. A full calendar is NOT a profitable calendar.
Having every appointment filled doesn't mean every hour is paying you what it should. Being booked solid can actually hide serious profitability problems.

2. Every "yes" you don't mean costs you.
Coming in early, squeezing someone into your day off, or throwing in a free add-on may feel like good customer service, but those little exceptions create financial and emotional leaks.

3. Every exception teaches your clients a new rule.
When you repeatedly bend a boundary, clients learn that your schedule, pricing, and policies are negotiable. As Sheila says, "You didn't do a favor. You wrote a policy."

4. Saying no creates room for better clients.
Every wrong-fit, discounted, draining booking occupies space that could have gone to a right-fit, full-price client. Every yes to the wrong booking can become an invisible no to the right one.

5. Build a business that says no FOR you.
Successful business owners don't rely solely on willpower to enforce boundaries. Their pricing, policies, packages, and booking systems create structure so they don't have to personally negotiate every exception.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

CEO Glow Show
Hosted by Sheila Bella, Founder of Pretty Rich Bosses
Featuring Sally Nicole

Why are so many business owners acting allergic to one of the most powerful FREE marketing tools available?

In this episode of the CEO Glow Show, Sheila Bella sits down with Sally Nicole for a candid conversation about social media, content confidence, authenticity, and why posting online could be one of the biggest opportunities you're leaving on the table.

Sally calls content your "social capital" because it can bring you money, clients, relationships, collaborations, and opportunities—and you can start creating it without paying for advertising.

And here's the best news: your content does not have to be perfect.

Sheila shares that after years of creating highly edited, polished content, some of her simplest and most relatable posts helped drive explosive growth. In just a few months, she added approximately 200,000 followers as she leaned into more natural, low-effort content.

Sheila and Sally discuss why entrepreneurs need a healthy mix of low-, medium-, and high-effort content—and why the casual videos you almost don't post can sometimes create the strongest connection with your audience.

They also tackle one of the biggest excuses business owners make: "But I'm an introvert."

You don't need to become someone else to succeed online. Introverts can attract introverts. Extroverts can attract extroverts. The goal isn't to perform—it's to allow the right people to connect with the real you.

If you own a beauty business, personal brand, or service-based company and you're still hiding from social media because you're shy, overthinking your content, or convinced you have nothing to say, this episode is your sign to put up the phone and START TALKING.

Social media gives entrepreneurs access to an audience that previous generations would have paid thousands of dollars to reach.

So why are you acting allergic to free money?

🔑 5 KEY POINTS FROM THE EPISODE

1. Content is social capital.
Your content can generate clients, income, relationships, collaborations, and opportunities. Sally emphasizes that businesses have access to this incredible marketing opportunity for free.

2. Low-effort content can outperform polished content.
Stop believing every Reel needs professional lighting, makeup, editing, and a complicated strategy. Sometimes putting up your phone and talking is exactly what your audience wants.

3. Connection beats perfection.
People are looking for connection and community. Relatable content allows your audience to feel like they know you, which can create a deeper relationship between your personal brand and your followers.

4. Being an introvert isn't an excuse not to create.
You don't have to become loud, over-the-top, or extroverted. Your personality can attract people who relate to you. The goal is to show up as yourself instead of trying to perform as someone else.

5. If you own a business, social media is low-hanging fruit.
Think about how you choose a restaurant, service provider, or business—you probably check their social media. Your customers are doing the same thing. If you're not creating content, you're making it harder for potential customers to discover and connect with your brand.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What if "I can't afford it," "Let me think about it," or "I need to ask my husband" weren't rejections at all?

What if they were actually telling you exactly where your sales conversation went wrong?

In this episode of the CEO Glow Show, Sheila Bella, founder of Pretty Rich Bosses, delivers a powerful reframe for beauty entrepreneurs and service providers: an objection isn't rejection. It's information.

Instead of fearing objections or taking them personally, Sheila teaches you how to read them like a diagnostic report. Every objection can point to a step in the sales conversation where your potential client still needs more trust, value, clarity, certainty, or emotional investment before she feels ready to say yes.

Sheila breaks down four of the most common objections beauty business owners hear and explains what may actually be happening underneath the words. "It's too expensive" can signal that you haven't built enough value. "Let me think about it" can reveal an unresolved gap in trust, pain, belief, or clarity. "I need to ask my husband" can point to missing certainty, while "Just send me some info" may mean you haven't created enough momentum or emotional investment.
The goal isn't to become better at pressuring people into buying. It's to become better at building a sales conversation where your potential client has what she needs to make a confident decision.

Once you stop treating objections like punches and start treating them like feedback, every sales conversation becomes an opportunity to improve.

If you're a beauty entrepreneur who freezes when someone says, "That's too expensive," gets discouraged after hearing "I'll think about it," or struggles to confidently ask for the sale, this episode will completely change how you approach sales.

5 KEY POINTS

1. An objection is information, not rejection.
Stop assuming an objection means the client is walking away. Sheila explains how objections can reveal exactly where the sales conversation needs more work.

2. "It's too expensive" can be a value problem.
Before immediately lowering your price, look at whether you clearly communicated the value, transformation, pain being solved, and belief in your solution before revealing the investment.

3. "Let me think about it" means something may still feel unresolved.
There may be a gap in trust, understanding, pain, belief, or clarity. Instead of getting defensive, get curious about what part of the conversation was left incomplete.

4. Stop being afraid of uncomfortable sales moments.
The questions you're afraid to ask, the price reveal, and asking for the commitment are often the moments that expose what your sales process needs. Avoiding them can create pleasant conversations that never convert.

5. Every objection is free sales training.
Instead of letting objections destroy your confidence, use them as data. Ask yourself, "What is she actually diagnosing? Which step did I skip?" Then use that information to improve the next conversation.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What does financial freedom really give a woman?

It's not just money. It's options.

In this powerful episode of the CEO Glow Show, Sheila Bella opens up about her journey from an eight-year-old immigrant from the Philippines whose parents sold tools at swap meets to becoming a beauty entrepreneur, marketing expert, and founder of Pretty Rich Bosses. She shares how hitting rock bottom after a divorce and losing her job ultimately pushed her toward permanent makeup and entrepreneurship, changing the trajectory of her life.
But this conversation goes much deeper than building a successful beauty business.

Sheila explains why she believes women need the ability to support themselves, develop valuable skills, and know they have choices. For Sheila, financial independence isn't about competing with your spouse or proving you don't need anyone. It's about having the security to make decisions from a place of choice rather than fear or financial dependence.

She also shares the marketing strategies that helped accelerate her success, including positioning yourself as an expert before you feel completely ready, becoming comfortable with rejection, building a powerful personal brand, and investing in real human relationships.

If you're a beauty entrepreneur who wants more than a booked calendar, this episode is a reminder of what building a business can really create: confidence, choices, community, financial freedom, and a legacy of your own.

🔑 5 Key Points From This Episode 1. Financial freedom gives women options.

Sheila explains that financial independence is about knowing you have the skills and resources to survive and thrive on your own. Having options allows decisions in relationships and life to come from genuine choice rather than financial necessity.

2. Your starting point does not determine your destination.

Sheila shares her journey from growing up without wealth, going through divorce and unemployment, and taking a five-day permanent makeup course to building an extraordinarily successful career.

3. Position yourself as the expert.

One of Sheila's early business breakthroughs came from changing how she presented herself. Instead of simply giving clients a menu of options, she confidently recommended solutions based on their needs and began positioning herself as the expert in the room.

4. Stop chasing yeses and start collecting nos.

Rejection is part of growth. Sheila encourages entrepreneurs to post, sell, collaborate, and put themselves out there enough to hear "no," because every successful entrepreneur has had to move through rejection to reach opportunity.

5. Your personal brand is becoming more valuable.

In a world filled with AI and polished corporate marketing, being recognizably human matters. Sheila explains why people increasingly connect with people and why entrepreneurs don't need massive followings to build trust and influence.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What if people are seeing your content, visiting your website, and checking out your products…but they're still not buying?

The problem may not be your product. It may be that you're asking for the sale before you've built enough trust.

In this episode of the CEO Glow Show, Sheila Bella sits down with Melissa Gross, founder of Brow Theory Pro, to uncover the missing link between getting attention and actually making sales.

Melissa has spent 15 years as a brow artist and created Brow Theory Pro to give clients simple, professional brow products they can use at home while also helping beauty professionals keep more retail profits inside their studios. But as her product line grows, she faces a challenge familiar to so many beauty entrepreneurs: How do you turn cold traffic into paying customers?

Sheila breaks down why going directly from Instagram content to "BUY NOW" leaves money on the table. Instead, she maps out a value ladder that moves potential customers from content to a valuable free resource, into conversations, email and text nurturing, and ultimately into a purchase.

The lesson? You can't skip the trust process.

From creating irresistible lead magnets and capturing contact information to building automated nurture sequences and starting more conversations, Sheila shows how a few simple changes can turn the content you're already creating into an actual sales system.

If you're posting consistently but wondering why your followers aren't converting, this episode will show you what could be missing between the follow and the sale.

Because people rarely need more convincing.

They need more nurturing.

🔑 5 Key Points From This Episode

1. You can't skip the trust process.
Going straight from content to asking someone to buy is often too big of a jump. Your audience needs multiple opportunities to learn from you, experience your value, and trust your expertise first.

2. Give value before asking for the sale.
Sheila recommends turning Melissa's existing brow tutorial into an irresistible free resource, such as a brow mapping guide, quiz, tutorial, or "brows in under three minutes" lead magnet.

3. Stop letting website visitors disappear.
A freebie allows you to capture an email address and continue the relationship instead of hoping someone remembers to return and purchase later.

4. More conversations can create more sales.
Once someone becomes a lead, start a conversation manually, through your team, or with automation. Sheila emphasizes that businesses grow through conversations, not passive followers alone.

5. Nurture systems help you scale.
Email and text sequences can educate prospects, showcase transformations, overcome misconceptions, explain what makes your offer different, and keep your business top of mind until they're ready to buy.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What happens when you have an incredible product… but no predictable system to sell it?

In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at LashCon, Sheila Bella sits down with Krystal, a lash artist turned inventor who created and patented a lash tile designed to help artists create faster, easier, and more consistent volume fans.

There's just one problem.

She invested thousands into creating and patenting the product, but now she needs the one thing every business needs to survive: sales.

In less than 20 minutes, Sheila breaks down the exact strategy needed to transform a great product into a profitable business. From visibility and content to ads and funnels, this episode gives beauty entrepreneurs a roadmap for turning ideas into income.

Because creating something amazing is only half the battle. Getting people to see it is the other half.

If you have a product, course, service, or business idea sitting on your heart, this episode is for you.

🔑 5 Key Points From This Episode

1. Having a great product doesn't guarantee sales.
   Visibility matters just as much as innovation.

2. Every business has three machines.
   Your visibility machine, booking machine, and product machine must work together.

3. Ads create reach. Organic creates trust.
   You need both to grow a sustainable brand.

4. Funnels convert attention into revenue.
   Free resources, emails, and text follow-ups keep your audience engaged.

5. Know your numbers.
   Sheila breaks down exactly how many units would need to be sold to hit a $15K monthly goal.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What happens when you walk away from something you've spent nearly a decade building?

For many entrepreneurs, starting over feels like failure.

For Myra, it became the beginning of her biggest breakthrough.

In this inspiring episode of the CEO Glow Show, Sheila Bella sits down with Myra, internationally recognized educator, founder of Guru Sugaring Academy, and creator of Swwon Summit, to discuss the courage it takes to rebuild after a major career pivot.

After leaving the company she'd devoted nearly ten years to, Myra found herself questioning everything. But instead of letting disappointment define her, she leaned into her experience, trusted the community she'd built, and created something even greater—a global academy with educators around the world, a thriving education platform, and her own beauty conference.

Together, Sheila and Myra talk about entrepreneurship, resilience, community, leadership, family, and why sometimes the greatest opportunities only appear after one door closes.

If you've recently experienced a setback, career change, business failure, or unexpected pivot, this conversation is the reminder you need that your next chapter may become your greatest one.

Sometimes starting over isn't the end of the story.

It's where the real story begins.

 

🔑 5 Key Points From This Episode 1. Sometimes your biggest breakthrough begins with starting over.

Leaving nearly a decade of work was painful, but it opened the door to opportunities Myra never imagined.

2. Community is one of your greatest business assets.

When Myra stepped out on her own, she realized just how much support and goodwill she had built over the years.

3. Teaching creates lasting impact.

What started as serving clients evolved into mentoring educators across the globe through Guru Sugaring Academy and industry events.

4. Business success doesn't have to come at the expense of freedom.

Myra shares her vision of building a location-independent business through education, conferences, and scalable programs.

5. One closed door often leads to many open ones.

Her advice to entrepreneurs facing unexpected setbacks: reflect on what you've gained, trust your experience, and don't be afraid to reach out for new opportunities.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

Are you making between $8K and $12K a month... but somehow it feels like no matter how hard you work, you can't break through?

You're not lazy.
You're not failing.
And you're definitely not the problem.

In this episode of the CEO Glow Show, Sheila Bella explains why so many beauty entrepreneurs hit the $10K/month ceiling—and why working harder only keeps you trapped there.

Sheila reveals that the problem isn't your talent, pricing, or hustle. It's your business model.

If you're the marketing department, sales team, service provider, customer support, scheduler, and CEO all rolled into one, you've unknowingly become the biggest bottleneck in your own business.

This episode breaks down the mindset shift every beauty entrepreneur must make to go from being booked and busy to building a business that can scale beyond them.

If you're ready to stop trading time for money and start building systems that create freedom, this episode is your roadmap.

Because the goal isn't to become a better machine.

The goal is to build one.

🔑 5 Key Points From This Episode

1. The $10K ceiling is structural—not personal.
   Most service providers don't plateau because they're untalented. They plateau because one person can only do so much.

2. You don't own a business—you own four jobs.
   Marketing, sales, fulfillment, and operations all depend on you, making growth impossible.

3. Working harder doesn't break the ceiling.
   More hours, higher prices, and even hiring can still leave you trapped if your systems don't change.

4. Scaling requires machines, not more hustle.
   Your marketing, sales, and delivery systems must eventually operate without relying on you every step of the way.

5. Stop being the machine—build the machine.
   The difference between a $10K business and a $50K business isn't talent. It's architecture.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

Have you ever looked at another beauty professional and thought…

"I'm better than they are. So why are they booking all the dream clients?"

If so, this episode is for you.

In this eye-opening episode of the CEO Glow Show, Sheila Bella reveals one of the biggest misconceptions in the beauty industry: premium clients don't buy the most talented artist—they buy the best-positioned one.

Through one unforgettable analogy—the difference between a small boat and a luxury yacht—Sheila explains why your dream clients are choosing someone with less experience, fewer certifications, and less talent... and why it has nothing to do with your skill.

This episode is a masterclass in premium positioning, pricing psychology, branding, and perception. If you're tired of competing on price, attracting bargain hunters, or feeling like the "best-kept secret" in your city, this conversation will completely change the way you market your business.

Because your talent isn't the problem.

Your positioning is.

And the best part? Positioning is something you can change starting today.

🔑 5 Key Points From This Episode

1. Talent doesn't attract premium clients—positioning does.
   Dream clients decide who to trust long before they experience your work.

2. Premium buyers don't shop like bargain buyers.
   They invest in confidence, perception, and brand experience—not just technical skill.

3. Underpricing sends the wrong message.
   Low prices often communicate uncertainty instead of generosity.

4. Stop marketing like the small boat.
   The most successful beauty businesses position themselves like the yacht: confident, clear, and premium.

5. Your engine isn't broken—your sign is.
   Your expertise is already there. The fastest way to attract better clients is to change how you're perceived.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What if the secret to building a thriving business wasn't just making more money—but making a meaningful difference?

In this heartfelt episode of the CEO Glow Show, host Sheila Bella, founder of Pretty Rich Bosses, sits down with Skylar Edmiston, founder of Face the Fight, an oncology-trained esthetician who has built a nonprofit spa that changes lives. Skylar shares how personal loss inspired her to create a business where 20% of every paid service funds free skincare treatments for cancer patients.

Together, Sheila and Skylar explore what it really means to lead with purpose, serve people authentically, and grow a profitable beauty business without sacrificing your values. They also discuss how genuine connection—not pressure or sales tactics—became the foundation of Skylar's business growth after joining Pretty Rich Bosses.

If you've ever wondered whether you can build a business that creates both income and impact, this conversation will remind you that the two are not only compatible—they're incredibly powerful together.

Whether you're a beauty entrepreneur, esthetician, salon owner, or service provider, this episode will encourage you to build something bigger than yourself.

✨ 5 Key Takeaways

1. Purpose creates lasting profit.
   Businesses built around serving others often create stronger client loyalty and deeper fulfillment.

2. Authenticity always outperforms a manufactured brand.
   People connect with real people—not perfectly curated personas.

3. Great sales begin with genuine listening.
   The best consultations focus on understanding someone's goals before offering solutions.

4. Systems create freedom.
   Organization, consistency, and personalized marketing can transform a business from struggling to booked weeks in advance.

5. Impact and income are not opposites.
   You don't have to choose between making a difference and making money—you can intentionally build both.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What if the client you love the most… is quietly costing you the most money?

In this eye-opening episode of the CEO Glow Show, Sheila Bella breaks down one of the biggest hidden money leaks in the beauty industry: the "nice client."

You know the one.
She's easygoing.
She trusts you.
She never complains.
She says "whatever works for you."

And because she feels emotionally safe, you unconsciously start bending your boundaries, undercharging, extending time, skipping price increases, and quietly discounting your business without realizing it.

This episode isn't about becoming cold or transactional. It's about understanding the difference between a nice client and a profitable client—and why structure, policies, and pricing systems matter more than your emotions.

If you've ever stayed underpaid because someone was "so sweet," this episode is going to completely change the way you think about boundaries, pricing, and profitability.

Because loving your clients and charging properly were always allowed to exist in the same sentence.

🔑 5 Key Points From This Episode

1. Your nicest clients may be your biggest money leak.
   Emotional comfort often causes business owners to quietly overgive.

2. You're not pricing clients—you're pricing comfort.
   Many beauty pros lower boundaries for clients who feel emotionally "easy."

3. Nice does not automatically mean profitable.
   A pleasant client can still quietly cost you time, money, and scope creep.

4. Strong businesses rely on structure, not personality.
   Boundaries should live in policies, systems, and pricing—not moods or emotions.

5. You can adore clients and still charge properly.
   Profitability and kindness are not mutually exclusive.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What happens when a beauty entrepreneur creates an incredible product… but doesn't yet have the systems to scale it?

In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at 2025 LashCon, Sheila Bella sits down with Jessi, founder of G & E Spa Essentials, a clean skincare and wellness brand born from one mother's determination to help her daughter's health and sensitive skin. What started as homemade bath bombs in the basement has now grown into a business that produces over 200 products with a manufacturing warehouse and storefront. But now after committing to being an entrepreneur full time, Jessi is ready to level up! 

She's looking for more reach, automation, scalability, and ultimately, enough income to retire her husband from teaching.

In under 20 minutes, Sheila breaks down the exact strategy Jessi needs to scale from word-of-mouth growth into a true million-dollar brand using visibility, paid ads, funnels, email marketing, and automation.

This episode is a masterclass on what actually creates sustainable growth in today's beauty industry. Because amazing products alone don't scale businesses. Systems do.

Check out G& E Spa Essentials at: gandespaessentials.com

🔑 5 Key Points From This Episode

1. Every business has 3 machines: visibility, booking, and product fulfillment.
   If one machine is weak, growth slows down.

2. Organic content builds trust. Paid ads create reach.
   You need both working together to scale effectively.

3. Good products are not enough anymore.
   Visibility and automation are what turn products into brands.

4. Funnels and email marketing build long-term revenue.
   Capturing leads allows businesses to stay top of mind automatically.

5. Scaling requires professionals, not guesswork.
   Ads, automation, and systems work best when handled strategically.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What if protecting your peace, your schedule, and your business growth meant saying no to the wrong clients?

In this bold and hilarious episode of the CEO Glow Show, Sheila Bella walks through a real-life case study that every beauty entrepreneur, injector, salon owner, lash artist, and med spa owner needs to hear.

A potential client hadn't spent a dollar yet—but over multiple phone calls, consultations, and text messages, she had already begun creating chaos. What looked like "reasonable requests" on the surface slowly revealed something deeper: boundary testing.

Sheila breaks down exactly how to identify red flags before they become refund requests, late-night text messages, and emotional burnout. More importantly, she gives you a copy-and-paste firing script that protects your authority while keeping your professionalism intact.

Because not every client is your client.

And the fastest way to create space for dream clients is by learning how to release the wrong ones.

Your time is the most expensive thing you sell. Stop giving it away for free.

🔑 5 Key Points From This Episode

1. High-maintenance clients don't usually show up screaming.
   They often show up with "small reasonable requests" that slowly escalate.

2. Every yes creates a new expectation.
   Accommodating endless requests can quietly train clients to disrespect boundaries.

3. Frame it as a mismatch, not a rejection.
   Professional exits remove emotion and protect your brand.

4. Never justify, argue, defend, or overexplain.
   You are the CEO, not a witness in a courtroom.

5. The best way to fire bad clients is to stop enrolling them.
   Systems and boundaries prevent problems before they begin.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

What do you do when you're already fully booked… but still not making enough money?

In this live coaching session from LashCon, Sheila Bella sits down with a lash artist who rebuilt her business from scratch in a new city and hit $7K months fast—but now feels stuck on how to grow without burning out.

In under 20 minutes, Sheila identifies the real opportunity: not more clients… but smarter scaling.

From raising prices to hiring your first team member, this episode breaks down exactly how to double your income without doubling your workload.

If you've hit your capacity and feel capped in your income, this episode will show you the next move.

🔑 5 Key Points From This Episode

1. You don't need more clients—you need better pricing.
   Raising prices can increase income instantly, even if you lose some clients.

2. Being fully booked doesn't mean fully optimized.
   A packed schedule can still leave money on the table.

3. Hiring creates income leverage.
   One additional artist can double revenue without doubling your workload.

4. Renting vs hiring impacts control and profit.
   Renters bring inconsistency, while employees allow you to scale predictably.

5. Marketing is the foundation of scaling.
   If you can get clients consistently, you can grow a team and increase income fast.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

What if the very thing you're afraid of hearing on a sales call… is actually proof that someone wants to buy?

In this powerful episode of the CEO Glow Show, Sheila Bella completely reframes the way beauty entrepreneurs think about objections. Because hearing "That's expensive," "I need to think about it," or "Do you have anything cheaper?" doesn't mean the sale is dead.

It means they're thinking.
It means they're considering.
It means they're in motion.

Sheila shares a personal story from her early brow studio days when a single pricing objection caused her to immediately discount her services out of fear and desperation. What happened next taught her one of the biggest lessons in business and sales.

This episode breaks down why objections trigger people emotionally, how self-worth affects sales conversations, and why your reaction—not the objection itself—is often what loses the sale.

If you've ever panicked when someone questioned your pricing, overexplained your value, or discounted too quickly, this episode will completely change the way you sell.

Because objections aren't rejection. They're invitations.

🔑 5 Key Points From This Episode

1. Objections are buying signals, not rejection.
   If people are asking questions, they're already considering you.

2. No objections often means no visibility.
   Invisible businesses don't hear objections because nobody is paying attention.

3. Your reaction can lose the sale.
   Overexplaining, discounting, or panicking weakens your positioning.

4. Sales problems are often self-concept problems.
   The way you see yourself affects how you respond in conversations.

5. People pleasing kills premium positioning.
   Confident leaders hold value without collapsing under pressure.

CEO Glow Show
Hosted by Sheila Bella, Founder of Pretty Rich Bosses
Featuring award-winning international makeup artist and entrepreneur, Tiaja Pierre

What separates a talented artist from an industry authority?

It's not just skill.
It's visibility.
It's mentorship.
It's taking risks.
And it's being willing to put yourself in rooms that stretch you.

In this episode of the CEO Glow Show, Sheila Bella sits down at The Skin Games with award-winning international makeup artist and entrepreneur Tiaja Pierre to talk about what it really takes to evolve from being talented to becoming known.

Tiaja shares her inspiring journey through multiple areas of the beauty industry, from massage therapy and esthetics to traveling internationally as a makeup artist, educator, competitor, and entrepreneur. Together, Sheila and Tiaja unpack the power of mentorship, competing for growth, building credibility, expanding your network, and staying authentic while growing your platform.

This conversation goes far beyond makeup and esthetics. It's about becoming the version of yourself that can lead, teach, influence, and create opportunities beyond the treatment room.

If you're tired of being "just another talented artist" and want to become recognized, respected, and remembered in your industry, this episode is for you.

Because talent might get you noticed… but authority creates legacy.

🔑 5 Key Points From This Episode

1. You are not competing against others—you are competing against yourself.
   Growth happens when you focus on improving your own skillset, not comparing yourself to everyone else.

2. Authority is built through visibility and experience.
   Getting in rooms, competitions, and industry events creates opportunities.

3. Mentorship accelerates success.
   Different mentors serve different seasons of your growth.

4. Your platform expands when you take risks.
   The Skin Games elevated an already successful career into education and leadership opportunities.

5. Be genuine and follow your heart.
   Long-term success comes from authenticity, not trying to fit into someone else's mold.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

CEO Glow Show
Hosted by Sheila Bella, Founder of Pretty Rich Bosses

What would you do if you had to rebuild your beauty business from scratch… in a brand new city?

In this powerful live coaching session from LashCon, Sheila Bella sits down with a lash artist who lost everything in the Lahaina fire and had to start over from zero on a new island.

From struggling to find consistent clients to trying ads that didn't work, this episode breaks down exactly what's missing—and how to fix it fast.

Sheila identifies the real issue in under 20 minutes and gives a clear, actionable roadmap to go from inconsistent bookings to hitting $10K months again.

This isn't about working harder.
It's about fixing the right problem.

If you feel stuck, underbooked, or unsure what's actually holding you back… this episode will give you clarity.

🔑 5 Key Points From This Episode

1. You don't have a client problem—you have a visibility problem.
   If people can't find you, they can't book you.

2. Paid ads create reach. Organic content builds trust.
   You need both working together to grow consistently.

3. Your booking system matters more than you think.
   DMs, follow-ups, and systems turn interest into paying clients.

4. You're closer to your income goal than you think.
   Simple math revealed she only needed a few more consistent clients per week.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

Hosted by Sheila Bella, Founder of Pretty Rich Bosses
Featuring Brenda Hogsett, Founder of SkinTastic & 10x International Award-Winning Esthetician

What if one of the most profitable services in the beauty industry… is the one everyone is too afraid to offer?

In this eye-opening episode recorded live at The Skin Games, Sheila Bella sits down with Brenda Hogsett to talk about an untapped, high-income niche that most beauty professionals are completely overlooking: male intimate waxing.

From safety concerns to professional boundaries to positioning yourself as a premium provider, Brenda breaks down exactly how to confidently offer this service while attracting high-quality clients.

This isn't just about adding a service.
It's about expanding your market, increasing your income, and stepping into authority.

If you've ever wondered how to stand out in a saturated industry… this episode will open your eyes to what's possible.

🔑 5 KeyPoints From This Episode

1. Men's services are an untapped market.
   Most beauty pros are missing out on a highly profitable, underserved niche.

2. Your positioning determines your clientele.
   Presenting yourself professionally attracts higher-quality, respectful clients.

3. Boundaries create safety and confidence.
   Clear disclaimers and expectations protect you and your business.

4. Men are consistent, high-value clients.
   Many return regularly and spend without hesitation.

5. Your tools and technique matter more than you think.
   Using the right products is critical for safety and results in sensitive services.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

//FOR MORE INFO on Brenda Hoggsett visit: @skintastic209 

CEO Glow Show
Hosted by Sheila Bella, Founder of Pretty Rich Bosses
Featuring Jennifer Rosenblum, Founder of The Skin Games at (2025 LashCon)

If you've ever thought about competing—but talked yourself out of it… this episode is your sign.

In this live conversation from LashCon, Sheila Bella sits down with Jill and Jennifer, founders of The Skin Games, to break down what really happens when beauty professionals step into competition.

This isn't just about winning trophies.

It's about confidence.
Visibility.
Credibility.
And becoming the kind of artist who can lead, teach, and build something bigger than just a service business.

From shy beginners to brand owners, educators, and industry influencers—this episode reveals why the beauty pros who compete often go on to build the biggest careers.

If you've been playing small, second-guessing yourself, or waiting until you feel "ready"… this conversation will push you to move anyway.

Because courage—not perfection—is what changes everything.

🔑 5 Key Points From This Episode

1. Competition builds confidence faster than anything else.
   Putting yourself out there transforms how you see yourself and how others see you.

2. Courage is the common denominator of success.
   The artists who compete are often the ones who go on to build brands, academies, and influence.

3. You don't compete to win—you compete to grow.
   Feedback, skill refinement, and exposure are the real rewards.

4. Credibility increases instantly.
   Even being a finalist or competitor elevates your authority in the eyes of clients.

5. Opportunities come from visibility.
   Competitors often get discovered, recruited, and positioned as leaders in the industry.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

//FOR MORE INFO on The Skin Games  check out www.theskingames.com 

What if building a business wasn't just about making money… but about becoming the person you were always meant to be?

In this raw and real conversation from the 2026 Skin Games, Sheila Bella sits down with Jullea of California Skincare Supply to talk about the side of entrepreneurship no one prepares you for.

Not the aesthetics.
Not the branding.
Not the highlight reel.

But the identity work.

They unpack how running a business forces you to confront rejection, imposter syndrome, past beliefs, and even childhood wounds—and why that's actually what makes entrepreneurship so powerful.

From building a multi-generational beauty business to leading with confidence, Jullea shares insights on growth, resilience, and staying grounded while scaling.

If you've ever questioned yourself, your path, or your ability to succeed… this episode will shift how you see your journey.

🔑 5 Key Points From This Episode

1. Entrepreneurship exposes your internal beliefs.
   Every insecurity, doubt, and past story rises to the surface when you lead a business.

2. Imposter syndrome is part of the process.
   Confidence isn't given—it's built by continuing to show up anyway.

3. You don't have to follow one path in your business.
   Exploring different brands, tools, and strategies creates more opportunity and growth.

4. Connection builds long-term success.
   Treating clients like family creates trust, loyalty, and longevity.

5. Growth requires choosing evolution over comfort.
   You will face moments where you must decide: stay the same or level up.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

//FOLLOW Califonria Skincare Supply @Calskinsupply

What if the breakthrough you've been waiting for… requires you to surrender first?

In this powerful and emotional episode of the CEO Glow Show, Sheila Bella sits down with Kimberly Morfin—former Pretty Rich Bosses student turned industry leader—to talk about what it really takes to grow a beauty business when you feel stuck, unseen, and overwhelmed.

From crying in her suite and barely making rent… to becoming a recognized brow specialist, educator, and expert judge at the Skin Games—Kimberly shares the exact mindset shifts, decisions, and risks that changed everything.

This isn't just about marketing.

It's about faith.
Trust.
Mentorship.
And finally saying YES to the version of you that you know you're meant to become.

If you've ever felt like you're doing everything right but still not getting results… this episode will hit home.

🔑 5 Key Points From This Episode

1. Doing more of the same won't create new results.
   Kimberly realized she needed guidance to break through her plateau.

2. Mentorship collapses time.
   Investing in the right support helps you avoid months (or years) of trial and error.

3. Clarity creates confidence.
   Finding her niche in brow mapping changed her visibility and income.

4. Systems create scalability.
   Tracking, refining, and repeating processes builds consistent results and growth.

5. Surrender leads to breakthrough.
   Trusting the process and taking aligned action unlocked her next level.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

When was the last time you posted something that actually meant something?

Not a template.
Not a trend.
Not a safe, polished, "professional" post.

In this bold and unapologetic episode, Sheila Bella calls out the real reason your content isn't converting—and it has nothing to do with the algorithm.

It's because you're blending in.

If your content looks like everyone else's, sounds like everyone else's, and feels safe… it's invisible.

This episode breaks down why "beige content" is killing your business, how the algorithm actually works, and what it takes to build a brand people feel, follow, and trust.

This is your wake-up call to stop playing it safe, stop hiding behind perfection, and start saying something real.

Because the clients meant for you?
They're not looking for perfect.
They're looking for YOU.

🔑 5 Key Points From This Episode

1. Safe content is invisible content.
   If your content could belong to anyone, it connects with no one.

2. The algorithm rewards reaction, not aesthetics.
   Comments, saves, and watch time matter more than pretty graphics.

3. Courage creates connection.
   The content that feels risky to post is what builds trust fastest.

4. You cannot be loved by your people without being disliked by others.
   The "rule of thirds" means some people won't like you—and that's necessary.

5. Your insecurity is often ego in disguise.
   Holding back to protect your image prevents you from serving your audience.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

What if the only thing holding you back… is you?

In this fun, honest, and deeply relatable episode of the CEO Glow Show, Sheila Bella sits down with award-winning esthetician Tyler Card at the 2026 Skin Games to talk about self-doubt, social media, authenticity, and what it really takes to step into your next level.

From going viral with authentic content to booking out months in advance, Tyler shares how simply being himself changed everything in his business. But behind the growth was anxiety, imposter syndrome, and moments where he almost didn't show up at all.

This episode is your reminder that confidence isn't something you wait for—it's something you build by doing the scary thing anyway.

If you've been overthinking your content, doubting your skills, or playing small in your business… this conversation will hit home.

🔑 5 Key Points From This Episode

1. Authenticity builds your brand faster than perfection.
   Being yourself attracts the right clients and creates deeper connections.

2. Your comfort zone is where your growth stops.
   The anxiety you feel is often a sign you need to move forward, not retreat.

3. Social media should feel like you.
   If you don't enjoy your content, it won't connect or convert.

4. You don't need a massive audience—just the right one.
   Quality relationships outperform vanity metrics every time.

5. You are more ready than you think.
   Self-doubt is often the only thing standing between you and your next level.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

If hearing "it's too expensive" makes you freeze… this episode will change everything.

In this powerful solo training, Sheila Bella breaks down the real reason beauty professionals struggle with sales—and why it's not your pricing, your talent, or even your market.

It's that no one ever taught you how to sell.

In this episode, Sheila walks you through how to confidently handle every objection without sounding pushy, desperate, or salesy. You'll learn how to shift from reacting emotionally to objections to leading clients with certainty, clarity, and authority.

Because objections aren't rejection.
They're requests for certainty.

If you've ever discounted, over-explained, chased clients, or let leads slip away… this episode will give you the exact mindset and language to start closing with confidence.

 

 

🔑 5 Key Points From This Episode

1. Objections are not rejection—they are requests for certainty.
   Clients are still interested, they just need more clarity to move forward.

2. There are only 3 types of objections: money, trust, and comparison.
   Every objection falls into one of these categories—and all are rooted in fear.

3. Stop pitching—start asking better questions.
   The right questions help clients sell themselves.

4. Discounting trains clients to doubt your value.
   Lowering your price doesn't close the sale—it weakens your authority.

5. Confidence closes more than talent ever will.
   Premium clients respond to certainty, not desperation.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

 

What if the only thing standing between you and tripling your income… was thinking like a CEO instead of an artist?

In this powerful episode of the CEO Glow Show, Sheila Bella interviews beauty boss Cristal Stella, a bridal hair and makeup agency owner based in Cancun, who went from $10K months to $30K in just 30 days.

But this was not luck. It was leadership, systems, team investment and CEO energy.

After implementing one major mindset shift inside Pretty Rich Bosses — "Don't be an artist, be a CEO" — everything changed. Cristal stopped working in the business and started working on it. She invested in her team, raised standards, improved compensation, trained her artists, and repositioned herself as a true agency owner.

The results? Cristela tripled her income and is scaling toward 400 weddings a year which earned her the financial freedom to buy a car and move her family into a new home!

If you are stuck at $8K–$12K months and wondering what it takes to break through, this episode is your wake-up call.

🔑 5 Key Points From This Episode

1. The shift from artist to CEO unlocks scale.
   Working in your business caps income. Leading your business multiplies it.

2. Investing in your team increases revenue.
   Higher pay, better training, and empowerment create performance.

3. Leadership builds freedom.
   Cristal transitioned from being the main artist to building a strong agency.

4. Belief precedes growth.
   Tripling income starts with believing it's possible.

5. Systems and sales frameworks create predictable results.
   Implementing structure produced immediate returns.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

Everyone keeps saying the same thing: "The economy is bad. Clients aren't spending."

But are they really?

In this bold and eye-opening episode of the CEO Glow Show, Sheila Bella challenges the biggest myth circulating in the beauty industry today. She explains why clients are still spending thousands on luxury experiences, skincare, travel, and beauty—and why being the most affordable provider in your market might actually be the reason you're struggling to book premium clients.

Sheila breaks down the psychology of premium buyers, the neuroscience of trust and certainty, and how your marketing signals can either attract luxury clients or repel them. If you've been discounting, panic posting, or questioning your prices, this episode will completely change the way you position your brand.

This conversation is about stepping into authority, shifting your nervous system, and building a beauty business that signals confidence, stability, and premium value.

5 Key Points From This Episode

1. The problem isn't the economy—it's positioning.
   Clients are still spending money; they're just choosing providers who signal certainty and trust.

2. Premium buyers are risk sensitive, not price sensitive.
   High-income clients care more about avoiding mistakes than saving money.

3. Desperation marketing pushes luxury clients away.
   Constant discounts, giveaways, and last-minute openings can signal instability.

4. Luxury is psychological.
   Premium positioning is communicated through tone, confidence, and clarity—not just branding.

5. Start acting like the brand you want to become.
   Position your business today as the future version you're building toward.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams

Hosted by Sheila Bella, Founder of Pretty Rich Bosses
Featuring Lindy Williams, Founder of EBL

In an industry obsessed with going viral, what does it actually take to build a lash brand that lasts?

In this powerful conversation, Sheila Bella sits down with Lindy Williams, founder of EBL, to talk about choosing longevity over hype, discipline over dopamine, and brand equity over quick wins.

If you are a lash artist, product line owner, salon owner, or beauty entrepreneur who wants to build something sustainable instead of something trendy, this episode will reset your standards.

They break down what most beauty pros get wrong about branding, why consistency beats spikes of attention, and how to create trust that compounds over time. This is about building a real company, not just a social media moment.

If you are tired of chasing trends and ready to build authority, credibility, and long term revenue, 

🔑 5 Key Points From This Episode

1. Hype fades but brand equity compounds.
   Viral moments do not equal sustainable revenue. Trust and consistency do.

2. Discipline builds longevity.
   Showing up consistently, refining your offer, and protecting standards matter more than chasing attention.

3. Authority is built through positioning.
   Clear messaging, niche clarity, and brand alignment create trust.

4. Community creates staying power.
   Brands that last are built on relationships, not transactions.

5. Long term thinking wins.
   Decisions made for durability outperform decisions made for quick cash.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

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// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

What would you do if your income tripled in just 60 days?

In this powerful episode of the CEO Glow Show, Sheila Bella sits down with beauty boss Rui Zamarripa, owner of Heaven's Touch Spa in Atwater, California, to break down exactly how she went from inconsistent $10K months to nearly $30K in her biggest month — in just three months after joining Pretty Rich Bosses.

But this episode isn't just about numbers.

It's about visibility.
Belief.
Sales conversations.
Paid ads.
Coaching.
And becoming the kind of woman who trusts herself enough to invest before she sees the proof.

Rui shares how shifting from transactional selling to relationship building changed everything, how running ads created consistent inquiries, and why mentorship helped her finally stop feeling lost in her business.

If you are stuck at the same income ceiling and wondering what it actually takes to double or triple your revenue, this episode is your blueprint.

🔑 5 Key Points From This Episode

1. Visibility creates sales. You cannot sell if people do not see you first.

2. Building real relationships with clients increases conversions and loyalty.

3. Running strategic paid ads creates consistent, predictable inquiries.

4. Coaching eliminates guesswork and accelerates results.

5. Belief in yourself is the first investment before money follows.
   

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

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// BOOKED AND BUSY CHALLENGE

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// Instagram: @CEOglowshow & @realsheilabella

CEO Glow Show
Hosted by Sheila Bella, Founder of Pretty Rich Bosses

What would happen if you put your beauty business in the hot seat… and had it audited live?

In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist's business in real time and shows exactly how to go from "kind of booked" to fully booked — and eventually building a team.

In under 20 minutes, Sheila identifies the real bottleneck holding this business back and explains the three marketing machines every beauty entrepreneur needs:

✔ Visibility
✔ Booking
✔ Service Delivery

If you're relying mostly on word-of-mouth…
If you're 60–70% booked but not consistently full…
If you want to double your income but don't know where to start…

This episode is your blueprint.

Sheila covers Instagram SEO updates, organic vs. paid reach, email marketing strategy, branding, Google visibility, and why most beauty pros choose renting over building simply because they don't know how to create an automated marketing machine.

This is tactical. Strategic. And immediately actionable.

🔑 5 Key Points From This Episode

1. Most beauty pros don't build teams because they don't have predictable marketing.
   Renting feels "safer" than leading — but it limits income potential.

2. There are 3 Machines in Every Beauty Business:

   • Visibility Machine (awareness)

   • Booking Machine (conversion)

   • Service Machine (retention)

3. Instagram is now searchable like Google.
   Your name, bio, keywords, and verification directly impact discoverability.

4. Paid Ads = Reach Engine. Organic Content = Trust Engine.
   You need both to grow consistently.

5. Email marketing is the lowest hanging fruit.
   Most beauty pros already have the leads — they just aren't nurturing them.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

 

What happens when you finally get everything you asked for… and realize your business can't hold it yet?

In this powerful and honest conversation, Sheila Bella sits down with Robin Miller, a curly hair specialist who went from barely surviving in her business to becoming so booked she had to stop posting—not because demand wasn't there, but because capacity wasn't.

Robin shares her real journey from making $2–3K months, working in a commission salon, and questioning whether entrepreneurship was even for her… to hitting consistent $10K months in less than a year after fully implementing Pretty Rich Bosses strategies.

But this episode isn't just about getting booked.

It's about confidence.
Leadership.
Clarity.
Faith.
And becoming the kind of woman who can hold the blessing without collapsing under it.

You'll hear what actually changed when Robin stopped posting randomly, started educating, invested in coaching, and allowed her faith to shape how she shows up in business—without apology.

If you think being fully booked is the finish line… this episode will completely shift how you see growth.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

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// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

 

If you're in a season where business feels heavier than it used to… where the money feels inconsistent, decisions feel more expensive, and quitting sounds tempting—this episode is for you.

In this raw, no-fluff solo episode, Sheila Bella breaks down why most entrepreneurs don't fail because they're bad at business—but because they panic at the exact moment they need to think like a CEO.

This isn't a motivational pep talk. It's a leadership recalibration.

Sheila explains why the "middle" of business feels so uncomfortable, how panic thinking quietly destroys businesses, and what real CEOs do differently when pressure hits. If you've been questioning yourself, your business, or your capacity to keep going—this conversation will help you reframe what's actually happening and show you how to lead through it instead of burning everything down.

You're not failing.
You're being forged.

🎧 Listen if you're ready to stop chasing relief and start building something sustainable.

🔑 5 Key Points from the Episode

1. Most entrepreneurs don't fail—they panic.
   Panic leads to reactive decisions that trade long-term stability for short-term relief.
   
   

2. The "middle" of business isn't failure—it's compression.
   This season exposes gaps in systems, standards, and thinking, not your worth or ability.
   
   

3. Panic thinking vs. CEO thinking is the real divide.
   Panic seeks fast fixes. CEO thinking prioritizes trust, delivery, and optimization.
   
   

4. Growth comes from simplification, not expansion.
   Plug leaks, raise standards, and tighten your core offers instead of adding more.
   
   

Discomfort isn't a sign to quit—it's a signal to lead.
This is where professionals are made and businesses become real assets.

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Welcome to Day 1 of the Booked and Busy Challenge, where Sheila Bella lays the foundation for how beauty entrepreneurs actually get booked consistently — without discounts, desperation, or relying on luck.

In this kickoff episode, Sheila breaks down why most beauty professionals struggle to attract full-price clients and how to fix it fast by shifting from "post and pray" marketing to strategic content that leads to conversations and conversions.

You'll learn the exact mindset, content framework, and funnel strategy needed to start booking clients immediately — even if your following is small, your confidence is shaky, or your business feels stuck.

This episode is required listening if you want to stop being busy… and start being booked.

⭐ 5 Key Points from Day 1

1. Being Booked Is a Skill — Not a Talent Issue

2. "Book Now" Is Not a Strategy

3. Content's Job Is to Start Conversations

4. The Two Funnels Every Beauty Business Needs

5. Your Story Is a Sales Asset

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Most beauty entrepreneurs think selling happens on the consult… in the DM… or during the pitch.

But in this episode, Sheila Bella flips that belief on its head and teaches the real truth: the sale is won (or lost) days before you ever speak to someone. Your content, lead magnets, and funnel should be doing 85% of the selling—so the call becomes a simple "heartbeat check" and the only decision left is payment plan or paid-in-full.

Sheila breaks down the exact "pre-sales engineering" behind high-converting marketing and walks you through the 8 psychological milestones your audience must experience to go from stranger → convinced → decisive. If your sales calls feel like wrestling matches, if clients are price shopping, or if you're tired of "pitching harder," this episode will show you how to build a pre-sold buyer before they ever book.

⭐ 5 Key Points From the Episode

1. Marketing should do 85% of the selling
   Your content + lead generator should build conviction before the call—so the DM/consult is a formality, not a hostage situation.

2. Pre-sales is the real game (and it's engineered)
   If they don't believe you can solve their problem before the call, you "lost the sale days ago" in your content, funnel, and lead magnet.

3. Your marketing must simulate a sales call
   The same questions you answer on a consult should be answered through content: pain, vision, solution, identity shift, urgency—before they talk to you.

4. Lead generators are not "one and done"—they're iterations
   Most entrepreneurs quit too early. Sheila explains why your first freebie likely won't be your best, and why volume + data is how you build an 85%-converting lead generator.

5. The 8 milestones create the "psychological yes" before checkout
   She breaks down how your content must shift someone's psychology—from trusting your diagnosis to believing your solution is unique—so objections, comparison, and price shopping disappear.

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

 

If content creation feels like a chore… and DMs feel like rejection therapy… this episode is your permission slip to do it differently.

In today's CEO Glow Show, Sheila Bella breaks down how to romanticize your discipline so consistency stops feeling like punishment and starts feeling like power. She shares her real behind-the-scenes process for turning content days into a creative retreat (even an act of worship), and transforming DMs into connection—not desperation.

Because when you make discipline beautiful, you actually do it. And when you actually do it… you finally get results that last

⭐ 5 Key Points From the Episode

• Your business "discipline problems" are often trauma triggers

• Romanticizing discipline = aligning the work with beauty, joy, and intention

• Content creation becomes easy when it becomes an experience

• DMs aren't "selling"—they're connection and service

• Structure + ritual = consistency without burnout

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this candid and inspiring interview, Sheila Bella, founder of Pretty Rich Bosses, sits down with Destiny Dickow, Lost Artistry Lash trainer, to unpack what it really takes to build a successful beauty business when you don't feel ready, qualified, or confident yet.

Sheila shares her full entrepreneurial journey — from building a multi-million-dollar brick-and-mortar permanent makeup business, losing everything during COVID, and pivoting into a second multi-million-dollar online company — all while navigating uncertainty, criticism, motherhood, faith, and leadership.

This episode is a masterclass in taking action before you feel ready, selling through conversation, building systems that scale, and trusting God even when the path forward isn't clear. If you've been waiting to feel "ready" before you post, sell, hire, or grow — this conversation will shift your mindset completely.

⭐ 5 Key Points from the Episode 1. "I Wasn't Ready — But I Went Anyway"

Sheila explains why waiting for confidence, clarity, or perfection keeps entrepreneurs stuck. Growth happens after action, not before it.

2. Marketing — Not Talent — Built Her Multi-Million Dollar Business

Sheila breaks down how being a better marketer (not a better artist) allowed her to scale faster than others with more technical skill.

3. Sales Come from Conversations, Not Posts

Whether booking artists, selling events, or scaling online, Sheila emphasizes one truth: more conversations = more sales.

4. Systems Are What Scale a Business

From hiring early to building automations, email lists, and backend processes, Sheila shares what people don't see behind seven-figure brands.

5. Faith, Worship & Resilience Are Non-Negotiables

Sheila opens up about how worship, faith, and obedience to God grounded her through the darkest seasons — and why success is never just about you.

 

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

 

In this deeply powerful solo episode of the CEO Glow Show, Sheila Bella delivers one of her most important messages yet for beauty entrepreneurs, coaches, and founders who feel stuck, discouraged, or unsure in the middle of their journey.

Sheila breaks down a truth most people never realize until they're deep into entrepreneurship: the women who build six- and seven-figure businesses aren't necessarily the smartest, most talented, or most visible — they simply have the highest tolerance for uncertainty.

If your business feels foggy… if the algorithm feels quiet… if you're doing the work without the applause… this episode will reframe everything. You'll learn why uncertainty isn't a sign you're failing — it's the very place where faith, endurance, leadership, and long-term success are formed.

This episode is part mindset, part spiritual recalibration, and part leadership training — and it will meet you exactly where you are.

⭐ 5 Key Points From the Episode 1. Success Is Directly Tied to Your Uncertainty Tolerance

The women who rise the highest aren't more gifted — they can simply sit longer in discomfort, fog, and unanswered questions without quitting.

2. God Gives Direction, Not a Blueprint

Faith-led entrepreneurship requires obedience without clarity. The fog isn't punishment — it's preparation.

3. Endurance Matters More Than Motivation

You don't need more hype or confidence. You need the ability to keep showing up without validation, applause, or immediate results.

4. Your Past Endurance Is Proof You Can Handle This Season

Sheila reminds listeners to look at their "receipts" — motherhood, hardship, trauma, rebuilding — and realize they are already equipped for business uncertainty.

5. Make Discipline Feel Beautiful So You Can Stay Long Enough to Win

Romanticizing discipline — turning work into ritual, worship, and artistry — increases endurance and prevents burnout.

Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last.

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this fast-paced, raw, and incredibly actionable LashCon 2025 coaching session, Sheila Bella sits down with a beauty entrepreneur who's struggling to grow her trainer kit business — and in under 20 minutes, Sheila completely restructures her visibility and sales strategy.

If you've ever wondered why your product, kit, or training isn't taking off even though it's great, this episode will be a wake-up call. Sheila breaks down the exact reason most beauty businesses stay stuck: they're relying solely on word of mouth and not building a digital ecosystem that works on autopilot.

You'll hear Sheila walk this business owner through a clear, simple two-part formula:
1. Get seen — visibility through content & ads
2. Get chosen — conversion through trust-building systems

This episode is a must-listen for lash trainers, PMU educators, product creators, or anyone wanting consistent sales without burning out.

⭐ 5 Key Points From the Episode 1. Visibility Can't Rely on Word of Mouth Alone

Sheila explains that if you want consistent, predictable growth, word of mouth is not enough. You need digital visibility that runs 24/7.

2. There Are Only Two Content Types: Organic & Paid

Organic content builds trust.
Paid content (ads) builds reach.
Both are needed if you want trainers to see your kit as an option.

3. Trainers Only Choose Brands They See Repeatedly

Visibility → familiarity → trust → sales.
Your kits won't sell if trainers never see them online.

4. Automation Is the Only Way to Scale Without Burnout

Sheila walks her through creating automated sales funnels, email sequences, DMs, and follow-up systems so she can grow her brand while raising her kids.

5. Being Seen Gets You Considered — But Being Chosen Requires Conversations

Once people see your ads and content, what converts them is the messaging, follow-up, and nurturing process behind the scenes.

Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last.

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

The Reason Why You're Not Winning

In this fiery, truth-bomb-filled solo episode, Sheila Bella gets real about why most beauty entrepreneurs aren't winning yet — and it's not lack of talent, not the algorithm, not the market, and not the competition. It's one thing: low volume.

Sheila breaks down why the top 1% in the beauty industry succeed at levels that seem "unreachable," and how their secret isn't luck, aesthetics, or perfect content — it's outworking everyone else through massive, consistent, strategic action.

If you've been posting twice a week and calling it "marketing," waiting for clients to magically DM you, or letting rejection stop you, this episode will challenge you, stretch you, and give you a simple but powerful roadmap to finally win.

This is the tough-love conversation you've been avoiding… and exactly the one you need.

⭐ 5 Key Points From the Episode 1. You're Not Losing Because You're Untalented — You're Losing Because You're Not Doing Enough - Sheila exposes the hard truth: most beauty pros are trying to "optimize" a machine that isn't turned on. Success demands output — not excuses. 2. Volume Is the Real Separator Between Winners & Quitter - Top earners aren't posting once in a while. They're creating, messaging, testing, and producing at 10–30x the frequency of everyone else. 3. Rejection Isn't Personal — It's Math - The road to every "yes" is paved with "no's." Winners aren't the ones who avoid rejection; they're the ones who become desensitized to it. 4. Visibility Machine: Post More & Post Better - Be findable, searchable, strategic, and consistent. Sheila breaks down how to triple to 5x your content output, repurpose effectively, and become visible online. 5. Booking Machine: Start More Conversation - There is no client drought — only a conversation drought. You don't get paid for posting. You get paid for talking. Outreach = income.

 

Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last.

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

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// Instagram: @CEOglowshow & @realsheilabella

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

What does it really mean to take faith-filled risks in your beauty business? In this powerful, deeply spiritual, and wisdom-packed episode, Sheila Bella sits down with Carolyn Cyprian, medical esthetician, multi–med spa owner, coach, and founder of Carolyn Skincare.

Together, they unpack the true meaning behind the phrase "Scared money makes no money." For faith-driven entrepreneurs, success isn't just about financial gain — it's about stewardship, obedience, identity, and learning to trust God with every decision, even the ones that cost you something.

Carolyn shares her raw journey through betrayal, rebuilding her team, restructuring her business, and walking through a season of financial drought that reshaped her relationship with money forever. Her story will stretch your faith, challenge your fears, and remind you that surrendered money multiplies.

If you've been sitting on a decision, procrastinating out of fear, or praying for clarity about your next move… this episode is your confirmation.

5 Key Points Discussed in This Episode 1. The Difference Between Reckless Risk vs. Righteous Risk

Carolyn and Sheila explore how faith-led decisions feel different from impulsive ones — and how God uses discomfort (not chaos) to grow you.

2. Healing Your Relationship With Money

Carolyn shares how generational scarcity, childhood beliefs, and inherited fears shaped her financial mindset — and how God led her through a 3-month drought to break those patterns.

3. Hiring, Betrayal & Surrendering Your Business to God

They discuss the emotional cost of building a team, why betrayal is often part of leadership, and how to hire slowly, fire fast, and trust God to send the right people.

4. Sales as Ministry: Selling Without Shame

Sales isn't "selling" — it's serving. Carolyn explains how she teaches her team to view sales as a mutual exchange and an opportunity to help people.

5. Discernment, Peace & Making Big Decisions

They clarify the difference between fear and lack of peace, how to pray for signs and revelation, and why obedience often requires discomfort but never confusion.

Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last.

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

 

Is business coaching a total scam… or the missing piece in your beauty business success story? 👀 In this powerful and refreshingly honest episode of the CEO Glow Show, host Sheila Bella sits down with lash + PMU artist Brittany Manney, owner of Blashed Ink, whose transformation proves that implementation—not manifestation—creates real results.

Brittany opens up about how she went from a forklift driver during COVID to earning consistent $17K–$20K months, building an exclusive brand, launching a tattoo school, and completely rewriting her level of confidence as a beauty entrepreneur.

In this episode you will learn about:

1. Why Business Coaching Isn't a Scam… When You Actually Implement

2. How Brittany Scaled to $20K Months Without Going Viral

3. Shifting From Artist to CEO

4. The Power of High-Ticket Sales + Custom Scripts

5. Building Client Loyalty Through Experience

If you've ever wondered whether business coaching actually works, or if you've been stuck on the sidelines thinking "someday," this episode is your sign.

Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last.

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

 

Live from LashCon 2025 in California!
In this power-packed episode, Sheila Bella sits down with a beauty entrepreneur struggling to get new clients through the door. In under 20 minutes, Sheila helps her uncover the truth behind inconsistent bookings, wasted ad spend, and how to finally build steady client flow.

Whether you're a lash artist, PMU trainer, or salon owner, this live coaching session will help you shift from guessing to growing.

✨ 5 Points of Interest for Listeners:

• Why boosting posts isn't the same as running strategic ads.

• How to turn discount clients into loyal, full-price regulars.

• The lifetime value mindset: why one client is worth thousands.

• The real reason visibility + engagement matter more than discounts.

• How to use DMs the right way to create consistent bookings.

💡 Tune in for a real conversation with real results — proof that your next breakthrough might only take 20 minutes.

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

What if discipline didn't feel like punishment—but freedom? In this empowering episode of the CEO Glow Show, Sheila Bella reveals how high-performing beauty entrepreneurs create consistency, focus, and growth by falling in love with discipline. From business routines to personal habits, Sheila breaks down the mental shift that separates dreamers from doers.

Whether you're just starting out or scaling past six figures, this episode will help you rebuild your relationship with commitment and follow-through.

✨ 5 Points of Interest for Listeners:

1. Why discipline is the secret weapon behind every "overnight success."

2. How to stay motivated when inspiration fades.

3. Turning structure into freedom—why consistency sets you free.

4. Practical tips to strengthen your discipline muscle daily.

5. How to use accountability and routines to reach your next level faster.

🎧 Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last.

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this special LashCon 2025 coaching edition, Sheila Bella sits down with a beauty boss, Adriana from Scottsdale, who's balancing a lash salon, product line, and training academy — but struggling to scale. In just 20 minutes, Sheila pinpoints the blind spots holding her back and reveals the powerful "three-machine method" every beauty entrepreneur needs to multiply revenue and freedom.

If you've ever felt stuck between working in your business and growing beyond it, this episode is your wake-up call.

5 Key Takeaways

🌟 The 3 Machines Framework: Visibility, booking, and service must work together to create sustainable profit.

🌟 Ads Are a Growth Engine: Paid reach + organic trust = unstoppable visibility.

🌟 Track ROI, Not Feelings: Know your numbers before scaling ad spend.

🌟 Educate to Sell: Growing your academy fuels your product line naturally.

🌟 Automate Connection: Use email and text automations to maintain 26+ touchpoints that convert leads into buyers.

If you've ever felt like you're doing everything right but still not converting — this episode is your wake-up call. 💡

🎧 Tune in for raw strategy, live coaching, and a dose of tough love that could change your business forever.

Follow Sheila Bella on Instagram: @realsheilabella
Learn more at www.sheilabella.com

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

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//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this powerful episode of the CEO Glow Show, Sheila Bella sits down with Keri Parker, founder of Clean Lids Club and panel moderator for LashCon 2025, to uncover how to sell lash services without the ick.

They break down the emotional and practical sides of sales, how to lead with authenticity, and why transparency builds trust (and better bookings). This is a must-listen for lash artists, beauty pros, and educators who want to grow without the cringe factor.

5 Points of Interest for Listeners:

• The mindset shift that makes sales feel natural, not pushy.

• How to build client trust through education and honesty.

• Keri's journey from artist to entrepreneur and industry leader.

• Why LashCon 2025 will be a defining moment for lash professionals.

• How the Clean Lids Club mission elevates lash health and integrity.

Follow Keri Parker: @cleanlidsclub

Follow Sheila Bella: @realsheilabella

✨ Tune in to build a stronger foundation for both your life and your business.

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram @CEOglowshow 

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

 

In this heartfelt and thought-provoking episode of the CEO Glow Show, Sheila Bella and her guest Nikki Delore of "Beautiful You Body Spa," invite you to explore a powerful question: Who would you be without your business?

Many beauty entrepreneurs tie their entire identity to their work, but what happens if it's all taken away? Sheila and Nikki shares candid personal stories and insights to help you discover your true worth beyond the business you've built — and why that awareness makes you an even stronger entrepreneur.

5 Points of Interest for Listeners:

• Why your self-worth should never be tied solely to your business.

• The identity crisis that often hides behind success.

• How to prepare mentally and emotionally for unexpected setbacks.

• The mindset shift that builds resilience and long-term confidence.

• Redefining success so it aligns with your true self.

✨ Tune in to build a stronger foundation for both your life and your business.

// Find Nikki Delore on Instagram: @beautifulyoubodyspa

// Find Sheila on Instagram: @CEOglowshow | @realsheilabella

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

 

 In this episode of the CEO Glow Show, Sheila Bella dives deep into the behind-the-scenes realities of building a successful beauty business. She opens up about the challenges of growth, the power of strategic thinking, and why mindset shifts are often the missing link between staying stuck and skyrocketing to success.

Packed with practical advice, personal stories, and game-changing strategies, this episode is designed to help beauty entrepreneurs step into their next level with clarity and confidence.

5 Points of Interest for Listeners:

• The real difference between busy work and revenue-generating activities .

• How Sheila reframes setbacks and failures as stepping stones .

• The surprising truth about consistency and why most people quit too soon .

• Why mentorship and proximity to success accelerate your growth .

• The mindset shift that can help you stop playing small and embrace your potential .

✨ Tune in and discover how to transform challenges into opportunities and align your business with your bigger vision.

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram @CEOglowshow 

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Tired of hustling but not seeing growth in your beauty business? 💡 In this episode of the CEO Glow Show, Sheila Bella shares how to stop chasing clients and start creating systems that sell for you.

Instead of working harder, discover how to build frameworks and automation that generate consistent clients, cash flow, and confidence — so you can scale your business without burning out.

What you'll learn in this episode:

• Why working harder doesn't always mean growth

• The difference between hustling vs. building systems

• How to attract clients consistently (without the chase)

• The role of automation in freeing up your time

• A mindset shift to trust your systems instead of selling from fear

✨ Don't forget to subscribe for more beauty business strategies, mindset shifts, and behind-the-scenes growth tips from Sheila Bella!

#CEOGlowShow #SheilaBella #BeautyBusiness #SystemsThatSell #EntrepreneurMindset

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram @CEOglowshow 

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind