Caring for Animals & Creating Trust in Food – Détails, épisodes et analyse

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Caring for Animals & Creating Trust in Food

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Fréquence : 1 épisode/47j. Total Éps: 13

Today’s global consumer is very clear in their demand for safe, affordable, and sustainable protein. To continue to meet consumer’s rising expectations, the animal protein supply chain will require both leadership and collaboration with food chain stakeholders, academia, and the veterinary community. MSD Animal Health is committed to working with food system partners to share information on topics consumers care most about - health and nutrition, animal welfare, environmental sustainability, and more. That’s what you can expect on this podcast. We are so pleased to amplify the voices of leaders and collaborators throughout the protein supply chain here at “Caring for Animals & Creating Trust in Food”.

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Transparency as the Currency of Trust

Saison 4 · Épisode 6

mardi 17 octobre 2023 • Durée 25:30

Jane Dukes, associate director, Value Chain and Consumer Affairs, speaks with Charlie Arnot the CEO of The Center for Food Integrity and president of Look East, a communications consulting company based in Kansas City. The Center for Food Integrity is a national not-for-profit organization dedicated to building consumer trust and confidence in today’s food system. Charlie is recognized as an industry leader on food and agriculture issues and is a thought-provoking writer and speaker. He discusses increased skepticism stakeholders are facing from customers, consumers and investors across the food value chain. He shares how we can work together to provide critical transparency on topics like food safety, ingredients, animal welfare, labor and business practices and environmental impact.

“Consumers are not monolithic, and there are 350 million different opinions about what we should be doing when it comes to food and agriculture. And so it's really important and challenging for us to be able to engage. But really the questions, if you distill it all down, come down to, is the food system operating in a way consistent with my values?” - Charlie Arnot

Transparency is personal to consumers. They are concerned about their health and the health of animals and the planet. We feel this topic is so important that we’re sponsoring the upcoming Transparency Summit hosted by the Center for Food Integrity this November in Chicago this November.

“What we found in organizations is the champion for being more transparent can come from a wide variety of sectors within the company. Could be corporate affairs, could be food safety and regulatory, could be sustainability or ESG, supply chain, research and development, innovation, marketing, C suite leaders. We've worked with companies where the champion for transparency has come from any of those individual sectors. And so we encourage those who have an interest in transparency to come and learn more.” - Charlie Arnot

This Week’s Podcast:

Learn the facts about transparency in animal protein
Meet Charlie Arnot the CEO of The Center for Food Integrity and president of Look East, a communications consulting company based in Kansas City.
Discover more about the Transparency Summit set to take place in Chicago this November

Click the SpeakPipe link and let us know what your questions are! We will try to answer as many of them as we can on podcasts throughout the year.

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Technology & Transparency

Saison 4 · Épisode 5

mardi 5 septembre 2023 • Durée 32:46

Today’s consumers are focused on where their food comes from and how it was made. They are concerned about health and food safety of the food products they buy – and they want to know more about the farm their animal protein comes from along with the environmental impact and how animals are raised. Technology can help provide transparency in the supply chain that delivers upon consumer expectations.

Jane Dukes, associate director, Value Chain and Consumer Affairs, speaks with Glenn Strickholm, President, Protein Brands, Performance Food Group (PFG), one of the nation’s largest broadline food distributors and a recognized innovator in the premium beef market.

“I think that we're always open to finding ways to take the data and the DNA trace back and finding a way to make it mean more to people. You're right, we have it now for validation and sustainability, but what other things can we pull out of that? What other valuable, tangible things can we pull out of that, that a customer would see value in and be willing to pay for?” - Glenn Strickholm

This Week’s Podcast:

Meet Glenn Strickholm, President, Protein Brands, Performance Food Group (PFG), one of the nation’s largest broadline food distributors and a recognized innovator in the premium beef market.
Understand consumers' needs for transparency
Explore the importance of animal welfare to producers and consumers
Consider the future of technology and transparency in the animal protein value chain

Click the SpeakPipe link and let us know what your questions are! We will try to answer as many of them as we can on podcasts throughout the year.

Sharing The Dairy Sustainability Story With Consumers

Saison 3 · Épisode 3

vendredi 17 juin 2022 • Durée 33:09

Consumers are interested in the sustainability of their food products and the impact food production is having on the environment. While many misconceptions exist about the sustainability of animal agriculture, data and science bring clarity to the sustainability story, helping stakeholders from farm to fork understand the progress made so far and focus on continuous improvement.

“It is a really interesting time because we're seeing the sustainability concerns, not just coming into play as a desire for more information, but actually as a driver of decision making….Consumers are more and more identifying sustainability as a broader set of terms, including responsible farming, land management, water use, animal welfare and even areas like antibiotic use and labor relations. So it is a category that's going to become broader and broader and require the marketplace to be very nimble in addressing this as it evolves.” - Andy Harig

In this episode, Jane Dukes, Associate Director of Value Chain & Consumers Affairs, speaks with Tara Vander Dussen, Environmental Scientist, Dairy farmer and co-founder of Elevate Ag, Jamie Jonker, Chief Science Officer and Vice President of Sustainability & Scientific Affairs for National Milk Producers Federation, and Andy Harig, VP of the Food Marketing Institute

“It's important I think for our customers and consumers to understand that dairy farmers, like Tara, day in and day out, do their very best on their individual farms….they work with their animals, their land, their family, and their employees on the sustainability trajectory that is best for their individual business. Each dairy farm looks a little different and so their sustainability journey's gonna be a little bit different, but every dairy farm has that sustainability journey and the National Dairy Farm Program provides a way to capture metrics that can be added to (their) important stories.” -Jamie Jonker

2022 Food Industry Outlook: Tackling Challenges and Change with Collaboration and Innovation

Saison 3 · Épisode 2

mercredi 27 avril 2022 • Durée 29:04

As we enter a third year of the COVID-19 pandemic, the agriculture industry continues to face more challenges and change. The U.S. Beef Industry is balancing strong market prices with lower cattle numbers and higher costs for labor, transportation, and feed while also managing international shifts and workforce shortages. On the retail side of the food value chain, finding workers remains the top foodservice challenge coupled with keeping shelves stocked amid ongoing supply chain struggles. Meanwhile, at the center of the food industry focus is on the ever-evolving consumer who is looking at food differently. In addition to filling empty bellies, consumers are increasingly using food to improve their health and they want transparency and sustainability. It’s a tall order for the industry to address.

MSD is committed to the well-being of our communities, our employees, and our customers. In this episode, Jane Dukes, Associate Director of Value Chain & Consumers Affairs, speaks with Jessica Clowser Burkham, the Beef Alliance Managing Director and Craig Wilson, Vice President, QA & Food Safety from Costco to try to address some of these ongoing challenges.

“The (Beef) Alliance prides ourselves on being forward-thinking in the industry and identifying and dealing with these industry disruptions. We want to utilize our size. We are the biggest, so we'll definitely want to use that to positively influence not only policy, but business partner relationships with our packers, retailers and food service and address industry trends to foster some long term viability while essentially delivering high quality and nutritious products.” - Jessica Clowser Burkham

Ongoing food value chain challenges for discussion:

How can collaboration from producer to retailer help all segments of the industry adapt and advance?
Where can we leverage innovation to help navigate these new challenges?
And how can we pivot to meet new consumer demands in this ever-changing environment?

Celebrating Women in Agriculture and Animal Health

Saison 3 · Épisode 1

mardi 29 mars 2022 • Durée 30:10

In honor of Women’s History Month and National Ag Day, we’re talking to three leaders in agriculture who will share their experiences and discuss progress and opportunities to support and elevate women in agriculture, the veterinary profession and throughout the industry. The number of women leading careers in this space continues to grow as shown by these statistics:

36% of US farmers are women and 56% of all farms have at least one female decision-maker according to the 2019 Census of Agriculture
According to the AVMA 2020 statistics, 64% of US veterinarians are women and 90% of certified veterinary technicians are women as reported by the American Association of Veterinary Medical Colleges (AAVMC) in 2017.
Additionally, according to a 2017 report by the AAVMC, 80% of veterinary students were women – a statistic that 50 years earlier was reversed

But the numbers alone don’t tell the whole story. Women are actively shaping and changing the agricultural and animal health industries, leading not only on the farm, but paving the way for the future of professional and industry organizations and agricultural businesses.

"There's room for all of us. The faster we realize that one person's success does not take away from our own and if we bring others with us, we can make a better impact." - Marissa Hake

“Having women involved has been a huge asset to the cattle industry. Confidence is just part of it – don’t be scared to be the only woman in the room.” - Trista Brown

National Dairy Month

Saison 4 · Épisode 4

mardi 13 juin 2023 • Durée 30:13

Jane Dukes, associate director, Value Chain and Consumer Affairs, speaks with Anne Warden, Executive Vice President, Head of Marketing, Communications and Affairs for Dairy Management Inc and Emily Yeiser Stepp Executive Director for the National Dairy FARM Program at the National Milk Producers Federation. Both of these women work tirelessly for the dairy industry. Since 1939 National Dairy Month has encouraged families to make milk their beverage of choice based on its nutritional value. Dairy’s rich history continues to this day on more than 37,000 dairy farms and over 9 million dairy cows in the US.

“I think there's been such an evolution over the centuries of dairy farming and the advancement of technology, genetics, nutrition, that truly, it feels like it's hard to keep up with from a consumer standpoint.… And so to help communicate those differences, still with that same confidence of care is really what we get the most consumer questions about.” - Emily Yeiser Stepp

It's not easy being a dairy farmer. Producers are dealing with a lot of challenges at the moment including inflation, labor shortages, labeling of non-dairy competitors, higher input costs for feed and higher transportation costs. Fortunately for dairy producers, “dairy consumption is at an all time high… people love dairy and love finding ways to include it as a healthy option in their lives.” Programs like the Innovation Center for U.S. Dairy fosters collaboration and progress to build a healthy and sustainable future for the dairy community.

“The National Dairy Checkoff is focused on growing demand for dairy products. We do that by delivering science behind dairy's benefits, behind its versatility as a category of products, and then giving consumers new reasons to love and trust dairy. So today, that means science that shows how milk and dairy products have a unique and truly unmatched combination of nutrients that can deliver against a wide range of consumer health and wellness needs.” - Anne Warden

Steak & Eggs

Saison 4 · Épisode 3

mardi 9 mai 2023 • Durée 31:32

Jane Dukes, associate director, Value Chain and Consumer Affairs, speaks with John Stika, a meat scientist and President of Certified Angus Beef and Emily Metz, President and CEO of the American Egg Board. May is National Beef Month and National Egg Month and so in this episode our industry leading guests join us to recognize the contributions of layer farmers and cattle ranchers while gaining insights into the beef and egg industries. John guides grassroots programs and delivers premium beef from family farmers and ranchers to consumer’s dinner tables. Emily has worked as the head of Global Research and Development Communications and New Product Marketing for the world’s largest animal genetics company. Together they discuss how the agriculture industry can better interact and engage with consumers.

“Consumers do not buy on price alone. They buy in price in relation to value. And if you understand what consumers value and you align your production systems for those to align with that. I think the opportunity is there to be the financial beneficiary of that alignment and those decisions. I think the data supports the optimism that we're seeing from a production standpoint and a beef merchandising standpoint for the demand that consumers have for our products not just here in the US but around the world.” - John Stika

In a consumer research study conducted last year, two-thirds of consumers reported transparency in animal protein is extremely or very important, but only 35 percent of consumers surveyed feel the animal protein industry is transparent about sustainability or animal care/treatment. The egg industry is currently on a mission to simplify labels and allow consumers easier access to information in selecting their eggs based on what their family needs and the values they want to support.

“We need to do a better job of talking about what those different production styles and practices really mean and making sure that people understand that there are trade offs. And I frankly think this is a conversation that probably agriculture needs to have across the board. There's no one silver bullet in terms of production and there's trade-offs in everything.” - Emily Metz

Celebrating Agriculture on National Ag Day

Saison 4 · Épisode 2

vendredi 17 mars 2023 • Durée 27:29

Jane Dukes, associate director of value chain & consumers affairs, speaks with Tara Vander Dussen and Brandi Buzzard Frobose. Tara is an environmental scientist, dairy farmer and online influencer. Some of you may know her as the “New Mexico Milkmaid” on social media. She’s also a mom to two adorable little girls, and the co-founder of Elevate Ag. Brandi calls herself a Kansas “cowgirl.” She’s also a rancher, mom and author of a blog, Buzzard’s Beat. She has a suite of resources to help advocate for agriculture called “Amped Up Advocacy” Both of these women are tireless advocates for agriculture with tens of thousands of followers on social media.

“I think to some extent we don't give grocery shoppers enough credit for what they can handle. There's always been a wall, like we want to give them information but not too much because we don't want to scare them off…but I feel like if grocery shoppers can see how we truly do care and we are doing what we need to do, even if that means expensive medical treatment to save an animal and a calf, that's the right thing to do.” - Brandi Buzzard Frobose

Consumers are three to four generations removed from the farm and want more information about how their food is grown and raised. Farmers and ranchers are feeling the pressure of a changing dynamic and perceptions of the food chain.

“If every single farmer and rancher shared their story online, I don't think there would be enough of us sharing. Every single farmer rancher out there is going to reach somebody different and that's why it's so important to have so many of us sharing our message is because we're going to connect and relate with people differently.” - Tara Vander Dussen

2023 Outlook in Food and Agriculture

Saison 4 · Épisode 1

mercredi 22 février 2023 • Durée 32:11

*ASK YOUR QUESTIONS HERE: http://www.speakpipe.com/CACTF*

Last year, a research study explored consumer desire for transparency in animal protein. In the survey, two-thirds of consumers reported transparency in animal protein is extremely or very important. Participants shared that food safety and nutrition for “me and my family” are the main motivators for this interest. And yet, only 35 percent of consumers surveyed feel that the animal protein industry is transparent about sustainability or animal care/treatment. That’s a gap we can help fill.

“We're really steadfast in reassuring that the food in the United States is the safest on the planet, that those who are in food production have made leaps and bounds in sustainability, that the diversity of today's food system empowers consumers to make the choice that is absolutely best for them... And then finally, it's important that we let them know that we're constantly innovating and leveraging technology to improve all aspects of food.” - Roxi Beck

In this episode, Jane Dukes, Associate Director of Value Chain & Consumers Affairs, speaks with Roxi Beck, director of consumer engagement at the Center for Food Integrity, and Tim Hammerich, senior director of communications at Cogent Consulting.

“I think farmers my age, as they're playing more leadership roles on the farm, are more interested in embracing technology and are more sustainability-conscious. And because of that, I think we will start to see more data available to tell the story of what's actually happening from farm to fork.” - Tim Hammerich

This Week’s Podcast:

Meet Roxi Beck, director of consumer engagement at the Center for Food Integrity and Tim Hammerich, senior director of communications at Cogent Consulting
Discuss and understand what consumers mean by saying they prefer transparency in their food chain and where they find this value in the products they buy

Consumers, Transparency and Food

Saison 3 · Épisode 7

mercredi 14 décembre 2022 • Durée 32:26

This September our team conducted quantitative Consumer Transparency Research. The purpose was to explore consumer desire for transparency specifically in animal protein and their perceptions of transparency when it comes to animal welfare and sustainability. The findings included the fact that two-thirds of consumers believe that transparency in animal protein is very or extremely important. At the same time, only one-third of those surveyed feel like the animal protein industry is transparent when it comes to environmental sustainability and animal care. So what does transparency in food mean to consumers and why is it so important?

“When I think of transparency and when I think of how consumers are dealing with it in our survey, I think about trust…… Do I trust you to be capable of delivering on your promises? But there's also intent, and that's more like consumer thinking. Do I trust that you have my best interest in mind? Are you trying to hide something? Transparency is very related to that latter one, intent. So if a company's willing to be transparent, to share information with me as a consumer, I'm more likely to trust its intent is aligned with my interest.” - Justin Cook

In this episode, Jane Dukes, Associate Director of Value Chain & Consumers Affairs, speaks with Justin Cook the US Consumer Products Research Leader at Deloitte Services, and Maggie O’Quinn the New Business Development Manager at Midan Marketing.

“I think it's so important to start with the fact that consumers do trust farmers and ranchers. A recent Gallup poll said that 59% of consumers trust farmers and ranchers. So I think that's a really good springboard and good place to start, but what we've uncovered in our recent research is that second to quality, the number one thing that consumers are looking for right now is that they're curious to understand how the animals were cared for.” - Maggie O’Quinn

This Week’s Podcast:

Meet Justin Cook the US Consumer Products Research Leader at Deloitte Services, and Maggie O’Quinn the New Business Development Manager at Midan Marketing.
Explore highlights of the Quantitative Consumer Transparency Research and discover insights into consumers animal protein choices

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