Explorez tous les épisodes du podcast Capitalism.com with Ryan Daniel Moran

I help entrepreneurs create their idea, launch, get to the first seven figures, and then prepare for a life-changing exit. The playbook we use to do it is free:
► Get the free playbook: https://capitalism.com/100K

Tara Bosch started SmartSweets in her kitchen at 21 with no capital, no experience and no connections in candy, and 4 years later she sold a majority stake for $360 million. I sat down with Tara more than once, so what you get here is the sequence rather than the headline: a giant market changed in one way, a few hundred customers who acted like they worked there, a premium price in a category that competes on price, inventory funded with debt instead of equity, and a hiring order that held as the company grew. It is the same pattern behind Dr. Squatch, Dollar Shave Club and Gruns, and it compresses the timeline more than anything else I know of.

Resources mentioned in the episode:
► The $100K Playbook: https://capitalism.com/100K

(0:00) A first-time founder, 4 years, and a $360 million deal in the candy aisle
(0:40) No capital, no experience, no connections in candy
(2:00) What we actually know about the deal, and what never gets disclosed
(3:00) Lesson 1: walk into a giant market and change one thing about it
(4:10) The one thing Mars and Hershey still cannot copy
(5:00) Why better-for-you keeps working as the one thing you change
(6:12) Lesson 2: the Champion Program, and the first 500 people
(7:00) The back road into a market you cannot outspend
(8:00) Lesson 3: $24 for a box of 8, against Sour Patch Kids at a sixth the price
(9:00) A $65 bag of Gruns against $8 Flintstones, and why the premium holds
(10:04) Tara on seeing the company years before it existed
(12:00) Inventory is where a physical product business eats its cash
(13:20) Treating the banks like investors, and a $14M line of credit
(15:03) Hiring for the things she was bad at, in the order she did it
(16:37) Candy is an impulse buy, so the sales channel was already decided
(17:00) Local shelves first, then the national accounts
(19:00) Your excuses, and the ones she had available and did not use
(20:00) The 5 things SmartSweets did well, in order

DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

Our playbook to $100,000 a month is free, and it's where the 90-day plan in this podcast comes from:
► The $100K Playbook: https://capitalism.com/100K

Dr. Megan Jolley Milne is a pharmacist, and her company Nutranize does $20,000-$27,000 a month almost entirely off one YouTube channel. She's in a tiny space with a skeptical market and she can't run ads because of medical claims, so when she flew into our in-person mastermind I sat down with her and built a 90-day plan to double the business. I didn't give her a single new thing to do. I took things away. And you can run the same subtraction on yours.

Resources mentioned in the podcast:
► The $100K Playbook: https://capitalism.com/100K
► Bootcamp waitlist: https://capitalism.com/bootcamp

(0:00) A business that should be doing a million, stuck in the low six figures
(1:15) Everything runs on one YouTube channel, and she's stuck on what comes next
(2:14) What she sells: a supplement for the side effects of prednisone, $104.99 a month
(3:03) The numbers: $20,000-$27,000 a month, and what made May different
(4:01) What I caught at breakfast: the traffic goes everywhere
(4:35) The inventory: Amazon, a sales page, a checklist, a taper chart, a quiz
(5:16) Thousands of leads and zero buyers
(6:03) The queen bee activity, and why it decides what you work on
(7:08) Leakage, and why scattering a little energy waters nothing
(9:27) Her magnum opus, and the phone calls it produced
(11:01) Make the thing that already converts your only lead magnet
(12:04) One promise up front, everything else stacked behind it
(14:10) "That feels relieving. I just need to do one thing."
(14:33) A separate follow-up series for every lead magnet is exhausting
(15:59) The prescription: one opt-in, and commit to it
(16:55) The lead magnet you have beats the one that doesn't exist
(17:27) Put a discount in the P.S. of every email
(19:49) I don't consider content a call to action
(20:33) 4 offers at checkout, and the 1 upsell worth adding
(23:20) Why she doesn't have to touch ads in a regulated space
(24:01) Why 90 days and not 5 years
(25:48) The million-dollar move: out of a niche of all niches
(26:23) Nutrient depletion is the brand, prednisone is just the first drug
(28:05) A new drug is a new person, and a new funnel
(29:42) 80% of my job is telling people what not to do
(30:49) No permission to launch a 2nd product for 90 days
(31:45) Her last worry: what if they never watch the video
(33:01) The Facebook group with 5,000 members she forgot she had
(34:35) Now the email list and the group promote each other
(36:03) "I just got my money's worth"
(36:19) What I didn't do: I took things away

DISCLAIMER: The information contained on this podcast Channel and the resources available for download/viewing through this podcast Channel are for educational and informational purposes only.

I help entrepreneurs build brands to seven figures and then position them for a multi-million dollar payday. The playbook we use to do it is free:
► Get the free playbook: https://capitalism.com/100K

Thorne is forty years old, and everything that made it worth $3.8 billion happened in the last three. It had gone public and lost more than half its value when a private equity group took it off the market, and Procter & Gamble has now agreed to buy it with the same products on the shelf. I break down the playbook L Catterton ran, why sales roughly doubled while the price went up more than five times, and the three things besides revenue that decide what a buyer pays you, whether you would rather buy a business like this one or build one worth buying.

Resources mentioned in the episode:
► The $100K Playbook: https://capitalism.com/100K

(0:00) The same company, the same products, and a $3.8 billion payday three years later
(1:00) The products sitting on my desk are all saturated markets, and that is the point
(2:00) The terms: Procter & Gamble, all cash, and why a deal like that closes
(3:00) The seller is the real story: L Catterton, from Kodiak Cakes to Nutrafol
(4:00) Buy the whole company, get it off the public exchange, run the playbook in private
(5:00) The new CEO went back to basics and decided who Thorne was actually for
(6:00) Direct-to-consumer acquisition, after years of selling only through physicians
(7:00) Auto-ship, and why keeping the customer was worth more than getting them
(8:00) They refused to discount the brand, and that is what protected the margins
(9:00) Plain old fish oil, sold to the person who wants the best fish oil
(10:00) Lesson one, follow the money: Nutrafol, Gruns, Onnit
(11:00) Thorne grew by doing less, and retention mattered more than acquisition
(12:00) The part that shocked me: sales doubled, the price went up more than 5X
(13:00) What actually moves a valuation: leadership, a growth story, and timing
(15:00) The two ways to compress forty years into three: buy a neglected brand, or run the playbook on your own
(17:00) Primal Kitchen sold to Heinz, and the big money made it better

DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

The next boot camp is this exact plan. We set your exit number together and build the plan to hit it, in about three hours, for <$100:
► Workshop waitlist: https://capitalism.com/bootcamp

Most people are told to work 30 years, save, and call that retirement. I think that is a bad plan, so this episode is the whole map to a life-changing exit in about three years: how to set your number, why I would build a high-margin subscription product to get there, and the math that shrinks the whole thing down to four or five subscriptions a day. I also get into the tax rule that can take your capital gains to zero, and the liquidation event you can have without ever selling the business.

Resources mentioned on the podcast:
► Workshop waitlist: https://capitalism.com/bootcamp
► The Product GPT: https://capitalism.com/productgpt
► Work with me and my team: https://capitalism.com/join

(0:00) The whole plan for an exit that makes you financially free in three years
(1:00) I built a business in 2013 and sold it four years later in a $16M package
(2:00) Throw out the 30-year retirement playbook
(3:00) Your impossible goal does not have to be a billion dollars
(4:00) The clients who went from zero to $500K a month, and what slowed them down
(6:00) Step one, set a target that would actually change your life
(7:00) Sam Prentice's formula: the passive income you need, times 17
(9:00) Why product creation beats every other route to an exit right now
(11:00) Poor man's math: the profit that justifies a $4.25M price
(12:00) Gruns sold for $1.2B without the profit to justify it
(13:00) The three years: launch, acquire, then scale and prep the exit
(14:00) $1M in profit a year is $2,750 a day, or 110 sales
(15:00) Why subscription products change the math
(17:00) 3,300 people on auto-ship is four to five new subscriptions a day
(18:00) The gateway product, and doing this with one-time purchases
(19:00) The free GPT that builds your product for you
(21:00) Two paths: build an audience or build a funnel
(22:00) Content or ads to an opt-in, then follow up. Everything else is drama
(23:00) What the free route looks like day to day, and the hours in the DMs
(26:00) The paid route: fewer moving pieces, one big cost
(27:00) Why I tell you to start free even though it is slower
(29:00) The whole model in one paragraph
(30:00) What to do about the exit itself
(31:00) QSBS: hold five years and pay zero capital gains
(32:00) You need close to $1M in profit to attract a good buyer
(33:00) You can have a liquidation event without selling the business
(34:00) My deal was $16M at a 5X multiple, and we only got 60% upfront
(35:00) What I would do differently: take the cash and keep the business
(36:00) Why entrepreneurs get defensive at $1M in profit
(37:00) The target, the math, and the plan in one recap
(39:00) Two ways I can help, starting with the next boot camp

DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

My guests fly in from Spain and go home with one idea. You don't need the flight. I run a live workshop where I teach one idea you can put into your business over the next 30 to 90 days:
► Workshop waitlist: https://capitalism.com/bootcamp

Juan Ramón and Carlos found my podcast in 2020, ran the playbook, and it still took them three full years to make their first million dollars. Then they tripled in a single year, and when I asked what changed, they told me they did less: they cut 80% of their products. They sell a $1,000 car screen out of Spain at 40% margins, they do about $500K a month, and most of this conversation is about how much they had to take away to get there.

Resources mentioned in the episode:
► Workshop waitlist: https://capitalism.com/bootcamp
► The $100K Playbook: https://capitalism.com/100K
► Merge Screens: https://mergescreens.com

(0:00) A business selling $1,000 car screens at $500K a month
(1:29) Five years old, $7M in the last 12 months
(2:06) The night they crossed their first million
(2:46) They found the podcast in 2020, and the business that never hit $10K a month
(4:49) What they actually sell: pull the old radio, drop in a Tesla-style screen
(5:20) Why they chased a $1,000 product instead of a $10 one, and the margin on it
(6:52) "This has not been an overnight success." 7 years to 10,000 orders
(7:46) A year and a half losing money, then a year and a half at break even
(8:17) How they get customers without ever touching Amazon
(9:02) "I do not feel successful." What $7 million a year actually feels like
(10:40) Treating the whole thing as a game, and whether they think about an exit yet
(12:36) The 10 days they lost 30% of their revenue
(13:18) "Just pure anxiety." The fear of failing himself
(14:06) What broke: a Google account, a disconnected Meta pixel, both algorithms
(15:39) The two roles, and how they split the company between them
(16:42) "We are a service company that sells products"
(17:27) Rocket fuel: the one with the ideas and the one who keeps it from breaking
(18:37) The roles were an accident. He got blocked from Facebook.
(20:33) Six models of car, three screens each, and two manufacturers
(21:41) What changed the year they tripled: they did less
(23:25) Why removing products is what unlocks growth under seven figures
(24:45) The two outbreaks: closing one store, then cutting to six products
(26:04) Five hours a week on six products instead of one hour on thirty
(26:39) Alex Becker on the 1% better ideas, and needing the space to have them
(27:48) The first hire that finally gave him time to think
(28:15) From two people and a part-time VA to nine employees
(29:12) The first marketing hire was SEO, and why that was a mistake
(30:57) Learning by doing, and what a partner who has your back makes possible
(32:10) "The relationship comes first," agreed before they made a single sale
(34:00) The pressure of entrepreneurship that nobody outside it understands
(36:19) Why they fly in from Spain for a single idea
(39:15) Set the outcome, not the process, and let the team figure out how
(40:40) A million dollars a month, and what would have to be true to get there
(43:26) What actually took them from zero to $7M a year

DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

Our playbook to $100K a month is free, and it comes with an AI tool that builds a plan for you:
► The $100K Playbook: https://capitalism.com/100K

Dr. Benjamin Hardy is the co-author of the books, "10x Is Easier Than 2x" and "Who Not How" with Dan Sullivan. I read his new one, "The Science of Scaling," and then I couldn't sleep. Step one is to set a goal so big you don't believe you can hit it, and I got stuck there, so instead of interviewing Ben about his framework I asked him to run it on me live. He pulled my own goal three years forward and made me say out loud what would have to go, which is when it clicked: the goal is not a prediction, it's a tool for deciding what you cut.

Mentioned on the podcast:
► The $100K Playbook: https://capitalism.com/100K
► Bootcamp waitlist: https://capitalism.com/bootcamp
► The Science of Scaling by Dr. Benjamin Hardy
► 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy
► Who Not How by Dan Sullivan & Dr. Benjamin Hardy

(0:00) Very talented entrepreneurs could be getting 100X the results they are
(0:38) Step one of the book: set an impossible goal
(1:02) My challenge to you before we start, and the number I want you to aim at
(2:21) "I have a bone to pick with you." The book that cost me a night of sleep
(3:10) How Ben made his money, and the coaching company he sold
(4:15) Why he walked away from social media, masterminds, and his old business
(6:27) Most people think scale means doing twice as many things
(8:03) High-rep, low-rep, and Joseph Nguyen's "no-rep" learning
(9:59) Five pathways that were all decent, and not one of them powerful
(11:09) I got stuck on chapter one with seven goals that all seemed related
(14:20) Using time as a tool: shorten the window, filter out the seven-figure decisions
(15:53) "How blunt do you want me to be?" Ben moves my 2030 goal to 2027
(16:53) The first thing that falls apart is a role we manage instead of hire well
(18:29) Acquire bigger brands, or install better operators
(19:20) The honest answer for why I never just changed the timeline
(20:44) Nobody is monitoring your goal, which is exactly what makes it a tool
(23:30) Your impossible goal does not have to be a billion dollars
(24:46) What happens after $100 million, and why a billion feels unclear
(26:05) My seven goals out loud, and the four I had already forgotten
(27:20) The Cleveland Guardians, and the goal I stopped believing in
(30:34) Your goal and the company's goal are two different goals
(32:20) The Bain Capital founder who could not answer "how do you choose the right goal?"
(33:39) "Just choose" versus optimizing for the wrong thing
(36:02) The purpose of the goal is whatever it forces you to face
(37:58) Physician's Choice cut profitable SKUs to build a $100 million company
(39:55) Why every event and every scroll hands you four more goals
(41:47) Alicia Alt went from 10 customers to 8,000 in one week
(43:20) The power law, and why a great one is worth 10,000 average ones
(45:20) Margin for error: what a superstar does for everyone else on the floor
(46:03) "The who often comes with the pathway"
(48:15) Tom Brady and Odell Beckham Jr. had the same game and different goals
(52:43) José Ramírez took $100 million below market to be the greatest Cleveland player ever
(53:37) How many goals Ben actually has
(54:48) The Logan Paul problem, and what Musk is really optimizing for
(57:41) You are not sacrificing the other six goals, you are sacrificing them for now
(1:00:37) Raising the floor is the conscious choice to let things go
(1:04:07) "I'm not capable of that." Why belief is not required at the start
(1:08:44) Hidden commitments: the $31 million founder avoiding his father's collapse
(1:12:45) Big visions and a life you actually enjoy

DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

Derek Halpern shut down the biggest business podcast in the space, walked away from millions of dollars in cashflow, and started a turmeric company with $30,000 split three ways. 

Eight years later Truvani is in more than 14,000 retail stores, including 4,200 Walmarts, it shipped 450,000 units in a single month, and it has never raised a dollar of outside capital. 

We break down the sampling strategy that built demand before the product ever hit a shelf, the one paragraph on why most good D2C brands die in retail, and how he decides whether something is worth winning.

Links mentioned in the video:

► The eight-step plan to a million-dollar business: https://capitalism.com/100K

Derek is running the same three-part system I mentor clients through on the way to their first $100,000 a month. The whole model is laid out in one video:

► How we take a business from zero to $100,000 a month: https://capitalism.com/model

(0:00) Why he shut down the biggest business podcast in the space

(1:56) "I was an accidental teacher": the real reason he quit

(3:52) Just under $1 million in year one, one course, one employee

(5:37) It wasn't a protein company. It was a turmeric company.

(7:15) August 2017: three people, three skill sets, one phone call

(8:00) The pre-sale that broke the plan: 5,000 bottles ordered, 35,000 needed

(9:09) What leaning on an influencer partner costs you later

(10:57) Turmeric to bone broth to protein, still not sure who they were

(13:00) Facebook banned them over hemp, so they reformulated in eight months

(14:05) The three parts of the seven-figure system, running inside Truvani

(15:25) Going into retail with zero retail experience

(16:35) A year and a half of not knowing what kind of company they were

(17:05) The one thing they did know: no weird ingredients

(18:00) Hiring a retail consultant and asking him the dumbest questions

(19:00) Expo West cancelled the day before the flight

(19:44) The zag: doubling down on retail while everyone else ran online

(20:45) The bottom-shelf photo that forced them to build a flavor line

(21:52) The clean-brand detour: deodorant, toothpaste, lip balm

(23:00) 100 doors to 2,000, and the 76-store chain that unlocked Sprouts

(23:21) One paragraph on why good D2C brands fail in retail

(24:47) Killing "more for more" and putting the whole ad budget into samples

(25:50) Why Truvani won in retail: a million samples before the shelf

(28:36) Selling out on purpose vs. selling out by accident

(30:45) Pent-up demand, and where to see the eight-step plan

(33:16) Proof of concept as the number one guiding principle

(33:46) 200 gifts to 50,000 gifts in a single year

(36:46) Why he would rather you buy on Amazon than Shopify

(37:54) Retail has the best price, and that is on purpose

(38:46) End caps, secondary placement, and earning shelf space

(41:01) $30,000 total, 12,000 doors, zero dollars raised

(42:57) Revolving credit lines vs. the fixed-term trap that killed brands

(44:48) Chess, pushups, and a dad who made him pay the bet

(47:00) Winning is eventual, and most people quit at the first failure

(50:55) How he decides whether something is worth winning

(52:03) Big opportunity, a better product, and numbers that work

(53:00) Why they killed the deodorant and the bone broth

(54:54) Free shaker cups on an end cap, because nobody said he could

(57:48) "We don't do content. We just buy ads." Does he still mean it?

(58:44) "I hate remarketing," and the 90% net-new rule

(59:52) People buy because they believe what you believe

(1:02:00) No gums, no flow agents, and a year of hand-filled bags

(1:04:10) The market caught up, and most people still don't care

(1:05:54) The delectable-treat Trojan horse: sell the brownie

(1:07:37) 40% of their buyers had never taken a protein before

(1:09:20) 4,200 Walmarts, and 450,000 units in one month

(1:11:35) What changes when private equity sees you in the Nielsen reports

(1:13:42) Hot Takes: discounts

(1:14:53) Hot Takes: Walmart

(1:16:44) Hot Takes: tariffs, pea protein, and black swan events

(1:20:18) Hot Takes: influencers

(1:21:16) Hot Takes: capitalism

(1:23:36) Does he miss the limelight?

(1:27:00) Cashflow vs. enterprise value, and why he walked away

DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.

This is step six of the eight-step process we use to build million-dollar businesses. The whole model is laid out in one video:
► How we take a business from zero to $100,000 a month: https://capitalism.com/model

We also run live workshops where we work with clients and followers on building this inside their business. 
► Waiting list for our next live workshop: https://capitalism.com/bootcamp

One of my clients sells a stain remover stick and was stuck under $10,000 a month. About 90 days after they built the flywheel, they were flirting with $30,000 a month, and they got it about half right.

In this episode I walk through the flywheel, the 60 to 90 minute daily process we use to get free traffic, leads every day, and sales in the bank account without an ad budget. Gather and post proof, send that traffic to a lead capture, then reach out to the people who engage. I pull up that client's actual Instagram and sales screenshots, show you the three things I would fix, and explain why proof converts better than anything else you can post.

Links mentioned in this episode:
► The whole eight-step model for going from zero to $100,000 a month: https://capitalism.com/model
► Free resources for the road to your first million-dollar business: https://capitalism.com/100K

(0:00) Would it be worth it to add $25,000 a month over the next 90 days
(1:10) What this does not require: no ad budget, no viral posting, no influencers
(1:40) The flywheel, and why it is step six of our eight-step process
(2:00) Where this fits, and where to see the whole model
(2:40) Thanks Mom Co: stuck under $10,000 a month with a stain remover stick
(3:10) What the flywheel did for them: past $25,000, flirting with $30,000
(4:10) Rule one: we measure content by leads, not views
(5:20) Rule two: proof equals conversions, and what actually counts as proof
(7:00) Rule three: run the flywheel before you run ads
(8:00) Step one: 20 to 30 minutes a day gathering and posting proof
(9:40) Step two: send that traffic to a lead capture or a first-time customer discount
(10:40) Step three: manual outreach, the part almost everybody skips
(11:40) The exact message to send someone who saw your story
(12:20) Switch Supplements and Kill Switch: 75 views into a seven-figure business
(13:50) Do not add more steps, get better at the three you have
(15:20) Inside the Thanks Mom Co Instagram and link in bio
(16:40) The stain stick demos: putty and Chick-fil-A sauce as perfect proof
(17:50) Fix one: no call to action, so no way to measure leads
(19:00) Fix two: a dedicated first-time customer discount page beats a pop-up
(19:50) Fix three: sprinkle proof into the sales page and the Amazon listing
(20:30) Their sales screenshots: one piece of proof, one email, a $1,500 day
(21:50) Almost a 100-sale day, and why that is a million-dollar business
(22:40) What your average Tuesday morning looks like
(23:40) Where to find the whole model and our free resources

DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.

Want to launch a premium, high-margin consumable brand and work with us to bring it to market? Get on the waitlist for our next cohort:
► Capitalism.com Bootcamp: https://capitalism.com/bootcamp

I sat down with Djamel, the co-founder of Organifi, who grew a superfoods brand from $1 million to $100 million in about four years. We break down exactly how it happened: a premium, high-margin product, affiliates paid 75% commissions when the rest of the industry paid 5%, customer data poured into Facebook ads, and the team and systems that turned a scrappy launch into a nine-figure business. None of this was an accident. It was manufactured, and you get the whole playbook.

(0:00) The $1M to $100M question, with Organifi's co-founder
(1:00) Where it started: Drew Canole and the done-for-you green juice
(3:00) Going out of business: the data-driven Hail Mary launch
(4:00) The decision that set them apart: making it actually taste good
(6:00) Sold out in three days, and presales became a crowdsourced capital raise
(7:00) Building the whole thing on Infusionsoft, before Shopify existed
(8:00) The takeaway so far: build a small audience and aim for a $10K launch
(9:00) The first million saves the company, then the audience taps out
(11:00) ClickBank comes calling: first supplement, and the launch that blew up
(14:00) Influencer marketing before it had a name, and the TikTok Shop parallel
(15:00) The 75% commission unlock: pay affiliates like digital, win on the back end
(17:00) How aggressive commissions took them to $5 million
(18:00) Turning customer data into Facebook ads that scaled them toward $20 million
(20:00) Why did everything work? The numbers made sense
(22:00) Why margin matters: build a premium brand and race to the top
(23:00) The hate for a $70 greens powder, and why premium customers are easier
(25:00) Building the movement: community as the premium moat
(29:00) From $20 million to $100 million: becoming a real operational business
(30:00) Stacking traffic channels, and the podcast-ad advice that opened a new one
(33:00) The systems behind the scale: EOS, OKRs, KPIs, and dashboards
(34:00) Becoming a leader: from wrecking ball to human
(37:00) The two hires that mattered most: his CMO and COO
(41:00) Incentive plans: phantom stock valued against the future goal
(44:00) Walking away from capital three times, and the "bladder rule of finance"
(46:00) The chaos behind the scenes: algorithm swings, lost influencers, tight cash
(48:00) Exiting without selling: replacing himself, burnout, and rediscovery
(50:00) His $1M-to-$100M playbook: data, team, problem-solving
(52:00) The belief you have to manufacture
(55:00) Why the entrepreneur bug never leaves

DISCLAIMER: The information contained on this podcast and the resources available for download/viewing through this podcast for educational and informational purposes only.

Get the model and the free AI tools that show you where your business needs attention to reach $100K a month: https://capitalism.com/100K

I have two clients who built million-dollar businesses without being famous and without living on their phones. One is a worship pastor selling golf gear to 900 Instagram followers. The other sells dog shampoo and posts a few times a month. 

In this episode I break down the traffic triangle, the exact model we use to turn a tiny audience into a responsive group of buyers, along with the three rules that make it work: the rule of thirds, the seven-hour rule, and sending all your traffic to an email capture. It only takes 100 to 200 of the right people to make it real.

Links mentioned in this episode:
► The model plus our free AI tools for getting to $100K a month: https://capitalism.com/100K
► The full video of how the whole system fits together: https://capitalism.com/model

(0:00) The two clients you would never expect to have million-dollar businesses
(1:00) Why content is overrated and engaged leads are what you actually want
(3:20) Ty and Alina: a tiny list to their first $10K, then a million
(4:40) Idea #1: the rule of thirds and why three contexts builds trust
(6:00) Idea #2: the seven-hour rule
(7:00) Idea #3: send all your traffic to an email capture
(8:30) The supplement company that doubled after switching to email capture
(10:00) The seven-figure model: product, sales channels, audience
(11:20) The old way of posting on every platform, and why it is exhausting
(13:20) The traffic triangle: exposure, engagement, conversion
(16:40) How the three pieces feed each other
(17:40) How 100 to 200 people become a million-dollar business
(19:20) Why an audience lets you launch any product on any sales channel
(21:00) Alina's Instagram, the opt-in discount, and the DudeWoof group
(24:00) Travis and Jenna: a dry-eye Facebook group to a multimillion-dollar exit
(25:20) Content is not king, and where to get the free resources

DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.

Want to build a seven-figure brand the way Elina did?

Get the free $100K/month playbook and a quick diagnostic that shows you exactly which step to focus on next: https://capitalism.com/100K

Elina got laid off from her tech job, read 12 Months to $1 Million, and decided to bet on herself before she had any proof it would work. Eighteen months later she'd built Dood Woof, an all-natural detangler brand for doodle owners, into a seven-figure business by following our eight-step framework almost exactly. 

In this conversation we break down how she went from a $10,000 launch to 100 sales a day, why the community she built became her most valuable asset, and how she survived the day she thought she'd have to shut everything down.

Links mentioned in the podcast:
 ► Free $100K/month playbook, plus a quick diagnostic tool: https://capitalism.com/100K
 ► Get on the waitlist for our next audience-building workshop: https://capitalism.com/bootcamp

(0:00) Why Elina became one of our shining $1M success stories, and why it wasn't a clean ride
(1:40) Laid off from tech, and the book that started it
(4:00) The hardest part: betting on herself before any proof existed
(6:00) How the 1% community carried her through the no-traction months
(8:00) Down to one month's rent, six months building the audience before launch
(9:30) Why a small, engaged audience de-risks your first launch
(10:30) Choosing the product: doodle owners and ChatGPT prompt behind the detangler spray
(12:30) Project-managing the launch, and the buyers who paid just to support her
(15:00) First launch: $5K week one to $50K/month by month four
(16:30) What $10K a month really felt like: relief, not celebration
(19:00) The flywheel: turning reviews into content into sales (step 6)
(21:30) First reviews, leaky bottles, and the customer with cancer
(24:00) The Facebook group that produced 50-cent email leads
(26:30) TikTok Shop, UGC, and paid traffic to Amazon
(27:30) "When can I pay myself?": inventory financing and premium pricing
(29:30) Her first 100-sale day, and the truth about market size
(34:00) 13 months to $1M, and a $2M/year business
(37:00) The community as the real asset, and the plan to acquire other brands
(42:00) "On paper, you're a millionaire": cash flow vs. enterprise value
(45:00) The dark day: groomer backlash, and how the community saved the brand
(48:00) Why every wall she hit turned into growth on the other side
(49:00) After the launch: building the bridge to 25 sales a day
(50:00) Maximizing the value of a single customer
(53:00) Why you never stop the grindy things (the Chewy lesson)
(55:00) The campfire moment: a seat at the table
(58:00) The two 2025 goals that both came true (reality show + this podcast)
(59:00) Her advice to the scared version of herself two years ago

DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.

Want to launch or scale your brand to its first $100K/month? 
1. DM me the word MILLION on Instagram ( @ryandanielmoran ) 
2. I'll send you the details on how we work with clients.

This is the complete playbook I used to turn a $600 investment into a $16M exit, and have since repeated across hundreds of client case studies. You'll learn the seven-figure system (a product that sells itself, a responsive audience, and sales channels that deliver automatic sales) and the exact 8-step process to build it from scratch to 100 sales a day.

Links mentioned in the episode:
► Free custom GPT that helps you create a recurring revenue product: https://capitalism.com/product
► Free $100K/month playbook, plus a quick and helpful diagnostic tool: https://capitalism.com/100K

(0:00) The full plan to $100K/month — and the "sellable brand" it's really after
(2:00) The seven-figure system: product, audience, sales channels
(4:00) Why a small, responsive audience beats a big one (a $16M exit on ~15K people)
(7:00) Why you need all three pieces — what you get with only two
(11:00) Inside the product: person, difference, gateway
(13:00) Inside the audience: exposure, engagement, conversion
(15:00) Inside sales channels: proof, rank, ads
(18:00) The 8-step process + the math of 100 sales a day
(19:00) Step 1: Choose your person (Jeremy's Razors)
(21:00) Step 2: Build a waiting list of 100 emails (Ty Mayfield)
(23:00) Step 3: Launch — any reason to promote (AG1, Miguel's $100K pre-sale)
(27:00) Step 4: Add 100 reviews as proof
(29:00) Step 5: Build your hopper (the Timms margarita story)
(33:00) Step 6: Run the flywheel to 25 sales a day (Kill Switch)
(36:00) Step 7: Amplify what's working with ads
(38:00) Step 8: Launch more products — and why it's last
(41:00) How long it really takes + your free diagnostic tool

DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

To turn a single product into a high-margin, recurring-revenue brand, get on the waiting list for our next workshop at https://capitalism.com/bootcamp 

The old rule was 100 sales a day across four products to build a million-dollar business. In this episode, Ryan breaks down a faster, lower-stress path, the compounding sales model, that gets you to seven figures with a single product and as few as five sales a day. We walk through the product criteria, the bundle-and-autoship offer structure, and the audience-then-ads sequence that turns one sale into recurring revenue.

Links mentioned in the video:
► Free custom GPT that helps you create a recurring revenue product: https://capitalism.com/productgpt 
► Free resources for building a seven-figure brand (the best place to start): https://capitalism.com/100K

(0:00) The old rule — 100 sales a day — and the faster new way: just 5 sales a day to $1M

(1:00) Why more products = slower growth; one-product brands grow fastest

(2:00) The Switch story — a great product stuck at $9K/month

(3:00) The compounding sales model — turning one sale into many

(4:00) The old way: the launch spike and the post-launch sales crash

(6:00) The new way is a staircase, not big swings

(8:00) Doubling sales by keeping customers instead of chasing new ones

(9:00) Product criteria #1 — premium pricing (median competitor price × 2)

(10:00) Criteria #2 — consumable or subscription (Oura Ring, air filter)

(11:00) Free tool: the recurring-revenue product GPT

(12:00) Stop losing money on the first purchase

(13:00) Option 1 — bundles and upsells for upfront cash

(14:00) Option 2 — autoship, and combining both into a flywheel

(15:00) Filling the funnel — ads vs. audience building

(16:00) Start with audience building, then turn on ads

(17:00) Miguel — six weeks of audience building to a $100K launch

(18:00) Amy's story — a stay-at-home mom builds a women's wellness brand

(19:00) The autoship incentive that doubled her sales

(21:00) Compounding to $45K/month — and pacing $2.5M in year one

(22:00) The math — five sales a day at $60 gets you there in ~9 months

(23:00) The Switch recap — audience building plus break-even ads

(25:00) Launching the complementary second product, and closing

Grüns Greens Gummies sold for $1.2 billion in just 32 months. In this episode, we break down the three patterns: product, price, and proof, that turned a $1.8M seed raise into a billion-dollar exit, and how you can manufacture the same playbook into a seven or eight-figure business.

Get on the waiting list at https://capitalism.com/bootcamp

(0:00) Grüns sold for $1.2 billion after 32 months — the manufactured playbook

(1:00) The three patterns: product, price, and proof

(2:00) Funding history — $1.8M raised, sold for $1B

(4:00) Pattern 1: Product — sitting between two billion-dollar trends

(5:00) AG1's origin story and validating your product idea

(8:00) Pattern 2: Pricing — positioning Grüns as a premium brand

(9:00) The subscription play — $40 first order vs. $59.99 recurring price

(11:00) Customer lifetime value — a $40 customer becomes a $750+ customer

(13:00) The "49% off" banner — technically true, brilliantly deployed

(16:00) Pattern 3: Proof — the most overlooked conversion lever

(19:00) "Proof about the problem" — the Amazon listing breakdown

(21:00) Combining recurring revenue + proof for a 10-figure exit

(23:00) Closing — get on the bootcamp waitlist

In this episode, we're walking through how we have taken Sheer Strength from bankruptcy and rebuilt it into a $2 million/year business. This is a step-by-step look at the turnaround playbook for a struggling e-commerce brand.

Want to work with me? Get on the waiting list at https://capitalism.com/bootcamp or email ryan@capitalism.com 

Timestamps

(0:00) Bankrupt brand comeback
(1:00) Building Sheer Strength to $10M
(6:00) Private equity failure and bankruptcy
(12:00) The challenge
(18:00) First step
(24:00) Sourcing a better product
(30:00) Building the team and dealing with staff departures
(36:00) Negotiating with team members and restructuring compensation as
(42:00) Ramping up operations
(48:00) Year-one results
(54:00) Creating the long-term vision
(58:00) Closing

In this episode, we're sitting down with a panel of e-commerce experts — Travis Zigler, Jeff Lieber, and Ryan Rigney — who have all built multimillion dollar brands. They break down the exact strategies working right now in e-commerce, from M&A to TikTok Shop to Amazon optimization.

Want to work with us? Get on the waiting list at https://capitalism.com/bootcamp

Contact Ryan at https://stayviral.io
Contact Travis at https://profitablepineapple.com/strategy
Contact Jeff at https://turnkeyproductmanagement.com

Timestamps

(0:00) Introduction
(1:00) Mergers & Acquisitions as a Scaling Strategy
(6:00) Case Study
(9:00) Amazon Seller Secrets & Best Practices
(12:00) Leveraging Creators & Influencers for Growth
(15:00) TikTok Shop Strategy & Marketplace Opportunities
(21:00) Building External Traffic & Organic Audiences
(27:00) SEO & Long-Term Perpetual Traffic Strategies
(36:00) Conversion Optimization & E-Commerce Math
(42:00) Building Social Proof & Third-Party Validation
(51:00) E-Commerce Economics
(59:00) How to Work With the Experts

In this episode, we're talking with Luis Villaseñor, co-founder of LMNT, about how he took an electrolyte brand from an idea in 2018 to over $100 million in revenue within three years. Luis shares how he leveraged his keto community, partnered with the right people, and built a nine-figure consumable brand.

Get LMNT Today: https://drinklmnt.com/
Get on the waiting list at https://capitalism.com/bootcamp

Timestamps

(0:00) Intro
(1:00) Luis's background as a keto coach
(5:00) The recurring revenue opportunity
(7:00) Building for an untapped market
(9:00) Leveraging an existing audience
(12:00) Launch response exceeded expectations with overwhelming customer demand
(16:00) Bringing in operating partner James Murphy
(20:00) Starting with just $75K self-funded capital investment
(27:00) Building LMNT through a community-first approach
(35:00) Trends in the market right now
(45:00) How important is it for new brands to go after emerging trends?
(48:00) Closing

In this episode, we're talking with Matt Clark, founder of Life Boost Coffee, about how he scaled a premium coffee subscription brand from $17K to $2.5M per month in just two years. Matt shares his strategy for building a high-margin consumable brand with repeat buyers.

Check out Life Boost Coffee: https://lifeboostcoffee.com/
Want to start a business like Life Boost? Join the bootcamp at https://capitalism.com/bootcamp

Timestamps

(0:00) Intro — Matt Clark and the Life Boost Story 
(0:02) Facebook ads and the early scaling strategy that worked
(0:05) Understanding the high-margin coffee subscription market
(0:10) Why premium pricing matters more than volume in e-commerce
(0:15) Lifetime value vs. front-end revenue optimization
(0:25) Building your sales page — from ad to page to product
(0:30) How Matt found his market and identified competitors
(0:40) The focus principle — — you can't scale two products at once
(0:51) Premium positioning—why Ryan wouldn't start an ecommerce brand without premium pricing
(1:08) AI tools and automation changing the ecommerce landscape
(1:27) The high-margin subscription bootcamp and closing remarks
(1:33) Recap — Finding big markets and building differentiation

In this episode, we're talking with Haley Duncan about how she went from near bankruptcy to building a multimillion dollar business doing $156K+ per month in just 12 months. Haley shares how she launched a viral product, leveraged social media, and scaled through strategic outreach.

Check out Seald Wellness: https://sealdwellness.com/ 

If you want to start a business like Haley's, join the bootcamp at https://capitalism.com/bootcamp

Timestamps

(0:00) Haley's journey from bankruptcy to $2-5M annually
(2:00) Early wins with KDP journals
(5:00) The first failed e-commerce business and hard lessons
(10:00) Taking control of bookkeeping and learning the fundamentals
(15:00) Maxing out credit cards to fund inventory
(20:00) Finding the right product idea with a manufacturer
(25:00) Building the launch list with a simple email
(30:00) Creating viral content across platforms
(35:00) Why mouth tape was the perfect viral product
(40:00) Going all in on influencer outreach
(45:00) Building a raving fan base through one-on-one outreach
(50:00) Scaling with ad agencies
(60:00) Testing and reinvesting in top content
(70:00) How hitting $1M shifts your mindset
(80:00) Applying the playbook to future products

In this episode, we're talking with Mike Tecku, founder of Momentum Shake, about how he's building an eight-figure business while working just two focused hours a day. Mike shares his philosophy on in-house manufacturing, product quality, and designing a business around your lifestyle.

Get on the waiting list for the next Capitalism cohort at https://capitalism.com/bootcamp

Timestamps:

(0:00) Can you build a $100M business without compromising your lifestyle?
(2:00) Mike brought manufacturing completely in-house
(5:00) Premium ingredients strategy: sourcing and processing vanilla for six months
(10:00) Mike's rules for decision-making and avoiding low-quality work
(15:00) other business models: $20M/month companies that lose money
(20:00) Philosophy of the matrix: accepting the game rather than fighting it
(25:00) Maximizing joy in the process and living in the present
(30:00) iodized salt story: creating invisible impact at scale
(40:00) Three years of research into body chemistry and nutritional deficiencies
(50:00) Thinking at the cellular level: reimagining how bodies work
(1:00:00) Wealth redefined: understanding true richness beyond money
(1:15:00) Building systems that thrive without you: creating real business value
(1:25:00) Overcoming his resistance to marketing to scale Momentum further

In this episode, we're breaking down why having the most expensive product in your market gives you the best chance at building a real business. From the placebo effect to premium branding strategy, this is the case for raising your prices instead of cutting them.

Get on the waiting list at https://capitalism.com/bootcamp

Timestamps

(0:00) Why premium pricing strategy wins in e-commerce
(1:00) The counterintuitive thesis
(2:00) The placebo effect in Parkinson's treatment and consumer
(3:00) How higher prices increase customer expectations and satisfaction
(4:00) Margin protects your presence as a business owner
(5:00) Building better systems and customer experience with profitability
(7:00) Why luxury dealerships deliver better experiences than used
(8:00) The math of discounting premium vs cheap products
(9:00) Using aggressive discounts on premium products to acquire
(11:00) Why premium discounts feel like events, not gimmicks
(12:00) Margin funds the marketing that actually grows your
(13:00) Why e-commerce entrepreneurs use price instead of marketing
(14:00) Combining discounts and advertising for competitive advantage
(15:00) AG One case study
(18:00) What premium branding actually means
(19:00) Kill Switch sleep supplement
(21:00) Doubling your price requires upgrading your entire brand
(23:00) Premium pricing as a forcing function for better
(25:00) Pricing resistance is a self-worth issue
(26:00) How to market premium products
(27:00) Real marketing compares your product to inaction, not
(29:00) Switch Supplements example
(30:00) Connecting product benefits to customer life outcomes
(32:00) The premium marketing funnel
(35:00) Building premium brands on Amazon and TikTok Shop
(36:00) Email relationships drive conversion more than sales pages
(38:00) Final wrap

In this episode, we're talking with Neal Conlon, who has raised over $300 million across multiple companies, about the hidden levers that unlock eight-figure valuations.

Neal reveals how a protein bar company with almost no revenue secured a $10M valuation and shares frameworks for building a business worth far more than you think.

Work with the team on building businesses and exits at https://capitalism.com/partners

Learn more at https://capitalism.com

Timestamps

(0:00) Intro - Your business may be worth more 
(1:45) Neal's $300M+ fundraising background 
(4:00) The protein bar company story - from almost
(6:00) Key numbers that determine company value
(8:00) Moving from founder-dependent to scalable
(10:00) Revenue per seat and valuation multiples - new
(12:00) Understanding comparable companies and what they've raised or
(14:00) Using retention and unit economics to drive growth
(16:00) The pitch deck - the first step in
(18:00) Market saturation vs market opportunity
(20:00) Types of investors — VCs, angel investors, and
(22:00) Making it feel real with actual investor money
(24:00) The importance of experiencing these concepts to truly
(26:00) Building your product roadmap and demonstrating market validation
(28:00) Collecting real feedback from potential buyers vs friends
(30:00) Moving from $300K profit to $1.5M valuation through
(32:00) The first lever — improving the offer and
(34:00) Identifying multiple levers — bookkeeping and software platform
(36:00) How small changes in processes can dramatically increase
(38:00) The healthcare company example - valuing by brand
(40:00) Empowering your team and moving yourself out of
(42:00) Case study — going from $8M to $50M
(44:00) Transitioning from trader to owner mindset - revaluing
(46:00) Hiring the right people to replace founder dependencies
(48:00) The power of hiring specialists to handle entire departments
(50:00) Creating multiple revenue streams and business units
(52:00) Portfolio approach — combining multiple businesses under one

This new pasta brand just hit $1 million... right on track for the "12 Months to $1 Million" timeline. In this episode, we go through the step-by-step playbook the founder used to get to 7-figures on his first product. Then, Ryan explores the next moves that will take the brand from $1M to $10M over the next 3 years.

If you want to sit down like this and build a plan to get to $10M, visit https://capitalism.com/partners

Timestamps (0:00) Intro: $1M in 12 months case study breakdown (1:00) Irick's background as content creator in low-carb space (2:00) Why Irick decided to build his own product (3:00) The math of renting attention vs building equity (5:00) The audience size advantage in content creation (10:00) Product development and first steps (15:00) Launch strategy to an 8-million person audience (20:00) Month-by-month growth and sales peaks (25:00) The algorithm myth: stopping content posts (30:00) Cash flow and inventory management strategy (35:00) The backup plan before scaling (50:00) Debt financing and inventory payoff process (55:00) Margins and the cost of scaling (1:00:00) Hiring operators and building the team (1:05:00) What breaks when you scale operations (1:10:00) Sales channels: TikTok vs Amazon strategy (1:15:00) Revenue distribution across platforms

In this episode, we're walking through a real case study on how to prepare an e-commerce business for a $10M+ exit. We break down the tax planning strategies, financial recasting, and recurring revenue plays that can double or triple your valuation.

Learn more about our cohorts and how you can partner with us at Capitalism.com, head to https://capitalism.com/partners

(0:00) Introduction: Positioning a $7M revenue business for a $10M+ exit

(2:00) Standard Problem: Most founders settle for 3X multiple, leaving

(5:00) Business Valuation Works: Why 3X profit multiple is incomplete

(7:00) Hidden Costs: Seller notes and payment structures dramatically reduce actual proceeds

(9:00) Ryan's $16M Sale Mistake: Walked away with only $7.2M due

(12:00) Tax Hack: Small business exemption can make a $10M exit 100% tax-free

(14:00) Strategy #1: Use trailing 12-month numbers to capture growth momentum

(18:00) Recasting books from cash to accrual

(21:00) Moving Beyond 4X: How to reach 5X, 6X, or even 7X multiples

(23:00) Building Recurring Revenue: TikTok Shop and Subscribe & Save create buyer confidence

(29:00) Reducing Founder's Risk: Systemize yourself out of the business to increase valuation

(34:00) Setting Your Terms: Walk in with your own deal terms

(36:00) Negotiation Floor: $10M cash minimum OR 6X EBITDA on a seller note

(41:00) Plan Ahead: Start optimizing your business 6-12 months before exit

(43:00) Call-to-Action: Learn more about Ryan's coaching program

What 1-3 decisions could you make that would dramatically simplify your life? 

I (Ryan) asked myself this question earlier this year, and it served as a "forcing function" for me to make hard decisions in my life and business. What would my business look like if it was simple? What could become possible if I had more time to think? What skills might I learn if I had more mental capacity? 

In this episode, I share some of the decisions that I made - and am considering making - in order to free up more space, and how I plan to use that new capacity to serve at a deeper, more meaningful level.

When life feels uncertain and everything is falling apart... this is what to do when you don't know what to do. 

Life is like an ETF; there are good things and bad things in your life "portfolio." We don't notice our improvements, and we are freaked out by our setbacks. Still, things tend to go up over time. The trick is staying the game long enough to let compounding returns kick in.

When everything is falling apart, we prepare for the next opportunity... and the opportunity of a lifetime tends to come around at least once a year, as long as we are ready for them. 

In this episode, we break down what's happening across the portfolio as of March 2026, including the wins, setbacks, and a possible exit.

You'll hear the numbers behind Sheer Strength's brand pivot, what's driving a 40% jump in profits, and how Switch Supplements is becoming a multi-7-figure business.

Not everything is working, though. A few projects are on the struggle bus and are dragging down the overall portfolio.

However, there's also a $10M exit brewing inside the Capitalism Fund, a $1M raise coming for one of the portfolio's fastest-growing brands... and some changes coming to Capitalism.com. 

Aegetic is a self defense brand started by member of The One Percent Cody doing $12k per month. 

In this episode of Brand Reviews, we're helping cody get his content, landing page, and amazon listing dialed in so that he can scale to $25k a month and beyond. 

If you want your brand to be reviewed on the podcast, head to https://capitalism.com/100k to submit your business for feedback! 

What do you want to see next on the podcast? Comment down below! 

This week in Capitalism we saw a big pullback in the market due to Trump's threats against NATO and overblown AI valuations, Claude launched Cowork, the first real agentic AI play, and we look at a brand that I think is poised to breakout. All this and more, on This Week In Capitalism. If you want to learn how to get to $100k/month in your business, head to https://capitalism.com/100k

Timestamps: 0:00 - Stocks Sell off and What I'm Buying 5:00 - Anthropic Launches Claude Cowork 9:00 - Own Nothing and Be Happy? 9:40 - Brand Breakdown 16:28 - A Personal Note

This week in capitalism, Trump goes after Jerome Powell. Could this be related to the capture of Nicolas Maduro? The stock market threatens a pullback, and we lost friend of the show, Scott Adams. We cover it all in This Week In Capitalism. 

If you're ready to start your Road To $1M, head to https://capitalism.com/playbook-yt

Every year I do a video on predictions for the year. Last year I predicted that Alibaba would have a record year, and it did. I predicted that we'd see a resurgence in luxury ecommerce brands and that AI Saas companies would become a thing, and both did. This year? I'm predicting that the Democrats win back the male vote, that we'll see a big pullback in stocks due to the AI bubble crash, and I talk about my three top stock picks for the year. If you want to start your road to $1m, head to https://capitalism.com/playbook-yt

What are your predictions? Drop them in the comments.

Timestamps: 0:00 - My predictions for 2026 1:00 - Reflecting on last years predictions 7:51 - We'll see a 20-25% pullback in the economy 10:32 - Agentic commerce becomes a thing 12:29 - We enter an ecommerce "springtime" 13:36 - Community becomes the new email list 15:18 - Pinterest becomes a big player 17:02 - Politics and the Democrats 19:00 - My top stock picks for the year 23:22 - Summary

I did the research into 7 markets that are ready to boom in 2026. If you steal these ideas and follow the formula, you have a great shot at bringing an 8 figure company. What markets are you looking at jumping into in 2026? Comment them down below. If you're on the road to $1m and want to download my free playbook, head to https://capitalism.com/playbook-yt

In this enlightening episode, Dr. Ryan Lazarus, a functional medicine practitioner, joins the discussion to explore the critical elements that contribute to an optimized life. From chronic lifelong health issues to achieving peak performance, Dr. Lazarus shares his holistic approach to health, emphasizing the importance of rest, nourishment, and movement. He delves into the often-overlooked aspects of mental fitness, connection to nature, and finding your life's spark. With personal anecdotes and expert insights, this conversation offers actionable strategies for living a balanced and fulfilling life.

00:00 Introduction: The Missing Juice of Life

00:14 The Turning Point: A Life-Changing Injury

01:13 Functional Medicine: Addressing Pain Points

01:39 The Framework for High Performers

02:24 The Importance of Work-Life Balance

02:53 A Personal Journey: Overcoming Darkness

07:02 The Path to Healing: Strategy and Education

09:21 The Fundamentals of Health: Sleep, Nutrition, and Movement

10:20 Personalized Health Protocols

21:26 The Role of Consistency and Routine

41:06 The Missing Juice of Life

41:09 Foundations of Health: Move, Rest, Nourish

42:55 The Expansion Zones: Learn, Connect, Challenge

43:20 Deep Dive into Learning

47:46 Connecting with Nature and Tribe

52:47 Mental Fitness and Meditation

01:00:57 Building Systems for Connection

01:05:46 The Spark: Passion, Purpose, Potential

01:08:55 Transformative Stories and Final Thoughts

In this episode, Matt shares his journey from a struggling first-time entrepreneur to selling his company, Up Launch, for over $14 million. He discusses the psychological barriers to raising prices, the importance of simplifying business processes, and the vital lessons he learned about market testing and valuation during the acquisition process. Matt also reflects on how his experience as a firefighter helped him make critical decisions quickly in business. As he embarks on his second venture, he emphasizes the importance of having the right backers and staying focused on core business competencies. Tune in to learn how Matt navigated the complexities of scaling a business, negotiated a successful exit, and his strategies for future ventures.

00:00 Overcoming Pricing Fears as a First-Time Founder

00:58 The Journey to an Eight-Figure Exit

01:10 Navigating the Acquisition Process

02:09 The Reality of Earnouts and Valuation

05:58 Lessons Learned from Selling a Business

07:56 The Importance of Accurate Financials

10:47 From Fireman to Entrepreneur

13:20 The Correlation Between Pricing and Self-Worth

16:28 Investing in Business Coaching

23:01 Building a Sellable Business

28:29 The $2 Million Facebook Ad Story

29:37 Execution is Key to Success

31:23 Optimizing Business Processes

34:19 The Importance of Focus and Specialization

43:40 Lessons from a Second Venture

46:58 The Value of Strategic Partnerships

52:34 Advice for Stuck Entrepreneurs

54:26 Preparing for an Exit

In this episode, we dive into the remarkable transformations of our clients who participated in a 90-day sprint inside 'The 1%'. We focused on growing audiences using viral content, converting followers into eager buyers, and using their feedback to boost sales. I usually keep these discussions within our private mentoring community, but the recent call was so fulfilling that I had to share it with you. Listen in to hear about inspiring success stories, strategic business shifts, and mental transformations. These discussions highlight individuals like Dr. Megan, who retired her husband thanks to her business success, and Ty Mayfield, who dreams of hitting a million-dollar business by 2026. Also, discover insights from Katie, who saw impressive sales growth, and Andy, who transformed his mindset and business within just a few months. For those interested in our 2026 mentoring program, visit capitalism.com/one. Tune in for strategies, mental shifts, and proven results from our thriving community!

00:00 Introduction and Overview of the 90-Day Sprint

00:58 Key Takeaways from the 90-Day Sprint

01:27 The Importance of Mental Transformations

02:18 Invitation to Join the Mentoring Community

02:54 Details on the Mentoring Community and Masterminds

07:11 Highlighting Success Stories: Dr. Megan

13:51 Highlighting Success Stories: Ty Mayfield

27:38 Highlighting Success Stories: Katie

31:18 Testing Theories on Prime Day

31:29 Mindset for 2026

32:07 Hiring Help and Streamlining

33:29 Reflecting on Progress

34:04 Reorder Rates and Success Stories

35:05 Choosing Your Target Audience

38:30 Community Wins and Personal Stories

38:51 Peter's 90-Day Journey

46:28 Andy's Rapid Growth

54:40 Final Thoughts and Future Plans

In this episode, Shakil Prasla details his riveting journey from scraping together personal loans to make his first big bet, to seeing multi-million-dollar failures and ultimate success. Shakil Prasla candidly discusses his transition from e-commerce to acquiring over 30 businesses, managing a diverse portfolio of gas stations, convenience stores, and real estate. Learn how he built a system around optimizing efficiency, minimizing risk, and the importance of finding the right people for the right roles. This insightful conversation also touches on overcoming massive financial setbacks, the emotional toll of failure, and the importance of family and mental health. Discover the strategies that led to Shakil Prasla's recovery and ultimate success, as well as how he finds meaning and excitement in his entrepreneurial pursuits.

00:00 The Big Bet: From $200 to $10 Million

00:13 The Rise and Fall of a Glove Empire

00:54 Luxury Cars and Lifestyle

01:15 From Poverty to Prosperity: Shakil Prasla's Journey

02:33 Building a Business Empire

03:56 Secrets to Managing Multiple Businesses

05:57 The Real Estate Strategy

07:36 E-commerce Success Stories

10:56 The Challenge Coin Success

30:22 The Gloves Gamble: A Cautionary Tale

45:30 Cashflow Issues and Acquisitions

46:44 Overcoming Setbacks and Staying Positive

49:27 The Drive for Relevance and Success

51:32 Evaluating Goals and Motivations

53:50 Lessons from Failures and Successes

56:08 The Importance of Time and Freedom

57:32 Strategies for Buying Businesses

01:03:34 The Role of People in Business Success

01:09:00 Maintaining and Growing Businesses

01:14:56 Finding Meaning Beyond Financial Success

01:19:38 Reflections and Future Plans

In this episode, Ryan Deiss shares his insights on the impact of AI on business and marketing. He discusses the uncertainty surrounding the future, the shift in consumer behavior towards AI-driven results, and the steps his companies are taking to adapt. Ryan elaborates on the strategic pivot at Digital Marketer, transitioning from traditional training to leveraging AI tools trained on proprietary IP. He also provides practical advice on how businesses can audit and implement AI to improve efficiency and drive growth. Whether you're an entrepreneur, marketer, or business owner, this episode is a must-watch to understand the transformative potential of AI in today's market.

00:00 Uncertainty in the Age of AI
00:38 Exploring Ryan Deiss' Marketing Empire
01:25 Navigating Market Conditions and Deal Strategies
05:19 Reviving Businesses: The Process
12:08 The Role of AI in Business Optimization
19:32 AI's Impact on the Information and Coaching Industry
25:59 AI Integration in Business Operations
32:35 Future of Work: AI and Human Roles
36:40 AI's Influence on Business Valuations
39:21 Implementing AI in Portfolio Companies
41:36 AI Integration in the Workplace
42:26 Challenges and Fears of AI Adoption
43:23 AI as a Competitive Advantage
43:59 AI in Marketing and Acquisitions
44:45 The Future of AI in Business
48:26 Implementing AI for Efficiency
55:55 The Rise of AI Agents
01:03:50 AI's Impact on Employment and Economy
01:08:05 Digital Marketer's AI Pivot
01:17:47 Final Thoughts and Reflections

Yep, it's true. I lost $1.5m investing with Tai Lopez and his partners at REV, which is now under investigation by the SEC. This is the story of how I lost my biggest investment. *Note* Do not use this comment section to trash Tai. If you want to talk about your personal experience that's fine, but the purpose of this podcast is to explain what happened, not dogpile.

If you're interested in what I do outside of investing in *potential* ponzi schemes, you can start your road to $1m and download my free playbook at https://capitalism.com/playbook-yt

In this insightful episode, Carl Allen shares his expertise in business acquisitions, emphasizing the importance of targeting a core customer and the value of equity in motivating teams. He discusses his journey from Wall Street to private equity and highlights examples like Amazon's roll-up strategy. Carl provides a detailed explanation of building shareholder value, executing buyouts, and understanding buyer psychology. He also shares practical tips for entrepreneurs looking to scale through acquisitions and reflects on his personal experiences in the e-commerce space. Tune in for an in-depth discussion on leveraging strategic acquisitions to build a successful business empire.

CHAPTER
00:00 Starting with a Core Customer
00:28 Equity and Employee Motivation
01:05 Private Equity and Business Acquisitions
02:12 The Power of Roll-Ups
03:22 Amazon's Acquisition Strategy
05:22 Building Shareholder Value
09:06 Medical Transportation Roll-Up
10:36 E-Commerce Roll-Up Strategy
15:21 The Importance of Superpowers in Business
21:45 The Role of Psychology in M&A
36:07 The Secret to Successful Business Acquisitions
40:53 The Role of Visionaries in Business
43:26 Raising Capital for Deals
43:46 Structuring and Financing Deals
48:07 Key Questions for Equity Investors
57:39 Lessons from Wall Street to Main Street
01:00:13 The Importance of Safe Hands in Business Acquisitions
01:05:07 E-commerce and Market Trends
01:12:14 Personal Advice and Career Direction
01:19:58 Conclusion and Final Thoughts

In this episode, Mike shares his incredible journey from running a $2 million business to scaling it to a $40 million enterprise. Alongside Ryan, they delve into the mindset shifts, challenges, and strategies that were pivotal to Mike's growth. 

Mike reveals his deep internal changes, the importance of belief, and how pivotal new product innovations and marketing tactics played a role in their breakout success. From leveraging Amazon to navigating thought processes, this conversation is packed with insights for entrepreneurs aiming to scale their businesses.

CHAPTERS
00:00 The Journey Begins: From Humble Beginnings to Big Dreams
00:30 Reflecting on Early Challenges and Growth
01:57 The Mindset Shift: Aiming for Nine Figures
03:13 The Power of Belief and Mindset
07:15 Leveraging Amazon and Exploring New Channels
10:52 Innovative Products and Market Domination
20:42 Personal Growth and Leadership Evolution
27:53 The Power of Belief in Entrepreneurship
29:51 Navigating Roadblocks with Self-Awareness
30:37 Bootstrapping to Success
33:31 Seeking and Evaluating Advice
44:23 The Importance of Simplicity and Focus
49:34 Overcoming Self-Doubt and Limiting Beliefs

If you're interested in working together, you can apply for The One Percent at https://capitalism.com/one

Doing $1M+? Apply for the incubator at https://capitalism.com/inc

What if your goals are too small—and your timelines too long?

In this deep-dive conversation, Dr. Benjamin Hardy (author of "The Science of Scaling" and "10x Is Easier Than 2x") challenges Ryan to rethink what it really means to scale. Together they unpack why the right goal is less about certainty and more about clarity, how collapsing time transforms strategy, and why raising the floor often means cutting what feels "good enough."

They explore:

• Why a billion-dollar goal can be more useful than a hundred-million-dollar one
• How to filter distractions and find the few "who's" that change everything
• The psychology behind hidden commitments and unconscious goals
• Lessons from Tom Brady, Elon Musk, and entrepreneurs who actually scale
• Why focus and courage matter more than confidence at the start

Whether you're building your first business or running a portfolio of brands, this episode will challenge you to strip away distractions, clarify your true north star, and use time as the most powerful tool for scaling.

CHAPTERS
00:00:00 Intro: Goals, human systems, and impossible targets
00:06:30 Pivot and focus: Ben's move to books, audio, and strategic psychology
00:13:00 Learning styles and focus: high/low rep learning and raising the floor
00:19:30 Collapse time: What changing deadlines reveals (100M by 2030 → 2027)
00:26:00 Team design and acquisitions: who to hire, what to cut, and thresholds
00:32:30 Pathways thinking: finding the high-leverage who vs doing more work
00:39:00 Power law in practice: distribution, capability, and leverage examples
00:45:30 Breakout case study: Alicia Alt's rapid scaling through partnership
00:52:00 Margin and leverage: collaborators who bring the path and distribution
00:58:30 Sports and focus: Tom Brady vs others as a model for singular goals
01:05:00 Company goals and accountability: choosing a north star and raising standards
01:11:30 Hidden commitments: immunity to change and psychological blind spots
01:18:00 Close: belief, courage, and practical next steps

In this episode of the Capitalism.com Podcast, Alex and I sit down to discuss the upcoming season, my trip to burning man, investing, and more. You're not going to want to miss these episodes over the next two months! If you're interested in working together, you can apply for The One Percent at https://capitalism.com/one Doing $1M+? Apply for the incubator at https://capitalism.com/inc

If you're an entrepreneur with a sale in your future, this video will literally add millions of dollars to your bank account.

Drawing from my experience of selling my business for $16 million, I discuss five key points: selling when things are good, setting terms upfront, acting experienced, treating the sale like dating, and removing yourself from the business. 

I also highlight common mistakes and alternative options for financial security without selling. This comprehensive guide aims to help entrepreneurs achieve life-changing exits by implementing these practical tips.

00:00 Introduction: My $16 Million Business Sale
01:32 Why Timing Matters: Sell When Things Are Good
06:51 Setting Your Terms: Avoiding Costly Mistakes
10:55 Emotional Framing: Getting Buyers Excited
15:03 Choosing the Right Buyer: Treat the Sale Like Dating
21:36 Removing Yourself: Ensuring Business Independence
24:32 Conclusion: Maximizing Your Business Sale

If you own an ecom brand looking to get to $1M per year, check out my free playbook at https://capitalism.com/playbook-yt

RYAN:
Instagram ► https://www.instagram.com/ryandanielmoran/
Facebook ► https://www.facebook.com/ryandanielmoran/

CAPITALISM.COM
Instagram ► https://www.instagram.com/capitalismdotcom/
Facebook ► https://www.facebook.com/capitalismbethechange/

THE PODCAST
On iTunes ► https://www.capitalism.com/itunespodcast
On Spotify ► https://www.capitalism.com/spotifypodcast
On Stitcher ► https://www.capitalism.com/stitcherpodcast

💻 OUR PRODUCTS & COURSES
https://www.capitalism.com/products/

If you found this video valuable, give it a thumbs up (it really does help) and subscribe if you want help on your journey to $1M.

DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.

Through practical advice and real-world examples, David Bayer, provides valuable insights for anyone aiming to transform their mindset and achieve major success.

00:00 The Power of Imagination in Personal Growth

00:05 Exploring Neuroscience and Behavioral Psychology

00:25 The Emotional Game of Entrepreneurship

00:54 Insights from 'A Changed Mind'

02:04 The Harvard Piano Study

03:29 Beliefs and Decisions: A Deep Dive

10:43 The Decision Matrix Explained

11:26 Aligning Goals with Spiritual Vision

15:07 Overcoming Resistance to Achieve Goals

29:03 The Role of Timing and Non-Resistance

37:16 Understanding Resistance and Its Role

39:29 The State of Non-Resistance

40:33 Entrepreneurial Mastery and Problem Frequency

42:17 Solution Energy and Practical Applications

52:15 The Decision Matrix Framework

55:29 Applying Non-Resistance in Daily Life

01:08:22 The Power of Belief and Community Support

01:11:07 Conclusion and Final Thoughts

Learn more about David Bayer: https://davidbayer.com/

We help entrepreneurs scale: https://www.capitalism.com/100-sales-a-day/

If you're on your road to $1M and want to get started, check out my free playbook at https://capitalism.com/playbook-yt

RYAN:
Instagram ► https://www.instagram.com/ryandanielmoran/
Facebook ► https://www.facebook.com/ryandanielmoran/

CAPITALISM.COM
Instagram ► https://www.instagram.com/capitalismdotcom/
Facebook ►https://www.facebook.com/capitalismbethechange/

THE PODCAST
On iTunes ► https://www.capitalism.com/itunespodcast
On Spotify ► https://www.capitalism.com/spotifypodcast
On Stitcher ► https://www.capitalism.com/stitcherpodcast

💻 OUR PRODUCTS & COURSES
https://www.capitalism.com/products/

If you found this video valuable, give it a thumbs up (it really does help).

DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.

There are a TON of tax advantages hidden in the new Big Beautiful Bill that entrepreneurs can take advantage of. In this episode we're breaking down Qualified Small Business Stock Exemptions, the cash based accounting limit, and Section 179 to name a few.

If you're on your road to $1M and want to get started, check out my free playbook at https://capitalism.com/playbook-yt

Let me know - what are your favorite provisions in the Big Beautiful Bill?

What will you be taking advantage of?

Last June, our business generated $9,000 in revenue. Only six months later, we turned it into a million-dollar company. In this episode, my partner Tomer and I dissect the daily process and mindset that led to this transformation. 

We discuss the importance of not chasing fast results but instead focusing on meaningful interactions and customer appreciation. We also delve into the challenges faced with growing too quickly and how integrating Switch into a larger portfolio has created both new opportunities and challenges. 

You'll learn how we built this success step by step, and how our method can be applied to any business looking to grow sustainably.

Let us know what you thought by subscribing to the channel!

Topics
00:00 From $9,000 to a Million Dollar Business
00:10 The Daily Process and Commitment
00:57 The Trap of Chasing Fast Results
01:39 A New Approach to Business Growth
02:20 The Cost of Scaling Too Fast
03:42 Realizing the Need for Change
04:11 The Unraveling Process
04:41 Learning from Past Mistakes
05:23 The Shift in Business Strategy
05:52 The Importance of Small Wins
08:35 Re-energizing Focus and Partnership
10:03 Mapping Out the Path to Success
18:30 Leveraging Existing Assets
19:46 Creating Meaningful Interactions
24:55 The Power of Personal Interaction
26:23 Focusing on Sales Ingredients
27:42 Daily Habits for Business Growth
29:52 The Importance of Consistency
32:44 Shifting Dopamine Sources
35:46 Celebrating Small Wins
38:32 Compounding Growth and Challenges
41:17 Building a Sustainable Business
51:59 Integrating into a Bigger Portfolio
54:06 Final Thoughts and Reflections

We help entrepreneurs scale: https://www.capitalism.com/100-sales-a-day/

Here's an in-depth update on my business ventures, including the strategic shift of consolidating my physical product brands into a holding company and focusing efforts on capitalism.com. 

00:00 Welcome and Introduction
00:13 Restructuring the Business Empire
01:06 Focus on Capitalism.com
03:22 Challenges and Changes in 2025
05:58 Refocusing and Simplifying
10:29 Personal Growth and Habits
15:00 Investment Strategies and Future Plans
17:11 Capitalism Incubator and Future Vision
19:49 Conclusion and Contact Information

RYAN:
Instagram ► https://www.instagram.com/ryandanielmoran/
Facebook ► https://www.facebook.com/ryandanielmoran/

CAPITALISM.COM
Instagram ► https://www.instagram.com/capitalismdotcom/
Facebook ►https://www.facebook.com/capitalismbethechange/

VIDEO

On Youtube ► https://www.youtube.com/channel/UC_VOCcL1jBI7VDc4GtUDtew

💻 OUR PRODUCTS & COURSES
https://www.capitalism.com/products/

If you found this episode valuable, leave a review (it really does help).
If you know someone who needs to see it, share it (sharing is caring).

Elina Panteleyeva is the founder of Dood Woof, a wellness brand focused on providing products for doodle dogs. She started the company after being laid off from her tech job in 2023, and has since reached a $2M run rate. Today, she lays out exactly how she got there from zero. You can find Dood Woof at https://doodwoof.com/

Let us know what you thought by subscribing to the channel and head to https://capitalism.com/playbook to download your free playbook today. 

Derek Halpern rarely does interviews.

In fact, two of his rare public appearances have been at Capitalism.com.

 Derek started Truvani with two cofounders in 2017, and has since turned the brand into one of the best selling protein powders on the market. In this episode, we talk about what it takes to win big, Derek's challenges and lessons along the way, and what he thinks about the current state of e-commerce.

Check out Truvani at https://truvani.com

Apply for the one percent at https://capitalism.com/one

Subscribe to the channel and let us know what you thought!