Welcome back to the CIBYAC Podcast we have had a little unplanned break, for all of the BTS and updates head to my ⁠TikTok.⁠

There is no better person to kick off the second half of the series with than the incredibly impressive, warm and inspiring ⁠Mary-Anne Amies. ⁠

Speaker, Mentor, and Award Winning Digital Marketing Agency Owner of Wise Up Marketing Solutions. 

Mary-Anne and I covered:

• From starting out in the Motor Industry to landing roles at Elizabeth Arden and Revlon 
• What it was like marketing at Revlon before digital 
• The challenges that came with working in beauty marketing 
• Mary-Anne’s best advice for aspiring beauty marketing girlies 

• Should you go to university if you want to work in marketing? 
• What are the skills employers are looking for? 
• Her resume icks and ticks 
• The best and worst career advice Mary-Anne has received 

• Where Mary-Anne would start if she had to build her career from the ground up tomorrow 

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In today's episode we are joined by Social Media & Performance Marketing Expert and Director of JAMPACKED AGENCY, Jarrah Brailey.

In this valuable chat, Jarrah shares:

• How to get your foot in the door of the marketing industry 
• How to get over the fear of posting 
• The core skills for working in social media 

• The complexities and challenges of being a young female in the industry 
• Standing up for and backing yourself in your career 
• Imposter syndrome 
• Jarrah’s best marketing career cheat codes 
• Jarrah’s networking tips
• How Jarrah manages, maintains and if necessary ends her personal and professional relationships 

• Work/life balance and how Jarrah ‘ticks all of her boxes’ everyday 
• Jarrah’s many mentors and how they have helped her along her business journey 
• Jarrah opening up about a tough time in her business and what this taught her 
• Navigating conflict and tough conversations 
• The best business decision Jarrah has ever made 
• The first thing Jarrah would do if she had to start her marketing career from scratch tomorrow 

Final tickets for the Marketing Girly Networking Brunch

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Welcome back to the CIBYAC? Podcast!

If you’re like me, your introduction to this guest was through her incredibly successful 'caption ideas' TikTok series ... yes I am talking about the TikTok Queen, Grace Grimshaw.

In the episode, Grace dives into:

• How she went from Paramedic to social media influencer and now, business owner
• The reason she thinks people fell in love with her and her content
• How Grace made the decision to become self-employed and make a business out of her passion for social media
• Grace's advice for girls wanting to freelance or become self-employed
• The goals Grace has for her business
• Grace's three tips for building an online community and establishing a presence on TikTok
• How to niche down even if you can't choose a niche
• How to post consistently on TikTok
• Why you should start a series on your TikTok
• How to optimise your TikTok profile picture, bio and content
• Grace audits the TikTok accounts of two listeners
• What NOT to put in your bio
• The importance of understanding the TikTok algorithm

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You are listening to part two of my interview with Rosie Chong.

In today's episode...

• Rosie's relationship with her phone and the pressure to capture everything
• Becoming the niche instead of choosing one
• How does she creates SO much content
• Rosie's advice for those who want to start sharing their lives online but are scared about what others will think
• Rosie shares her tips and perspectives on networking
• Rosie's three tips to slaying on linked in
• Rosie's relationship with social media and the boundaries she wants to create
• Rosie's goals for the next two years

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Welcome to part one of my two part interview with Personal Branding Consultant, Content Creator and Social Strategist, Rosie Chong!

In today's episode Rosie shares:

• How she failed to get a grad job and what she learned from that rejection.
• Her best job interview advice.
• How getting knocked back from L'Oreal made her cry but actually turned out to be a good thing...
• The sliding door moments of her career.
• Why build a personal brand if you have a 9-5?
• HOW to build a personal brand alongside a 9-5?

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Welcome to the very first episode of Can I Buy You a Coffee?

Today I sat down with Shelby Van Zwol and, over a green juice, she spilled her marketing career secrets, insights and advice.

In today's episode Shelby, Director and Founder of Chain Social speaks to:

• Who inspires her
• Her relationship with mentorship
• Her thoughts on hustle culture- the difference between work ethic and hustling
• Work life balance
• Why you shouldn't price yourself hourly
• How to ask for a promotion and salary increase
• How to choose your niche within your marketing career
• Her icks and ticks of recruitment process
• What makes Chain an industry leader?
• Organic social media strategy
• Where she would start, if tomorrow, she had to restart her career all over again...

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Welcome to 'Can I buy You a Coffee?' The podcast for Marketing Girlies who want the career cheat codes, industry insights and pearls of wisdom from some of the top names across Marketing, PR and Advertising. They’ve built successful careers and now you get to be a fly on the wall as they spill their secrets and pay it forward to us, the next generation of Marketing Girlies. 

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On today's episode the script has been flipped. Instead of sitting in the hosting chair, this week I was the guest on my own show! My incredible mentor Hannah Neumann interviewed me about becoming a Marketing Girly, here is some of what we dove into:

• How I got into the marketing industry 
• What I studied and how I juggled Uni alongside my full time job 
• Why I quit my job in social media
• Why I started the podcast
• What I have learned from my mentors
• How to find a mentor
• The best career advice I have received
• If I was starting my marketing career from scratch, what would I do?
• Red flags when looking for your first marketing job
• What not to do when starting out in your marketing career

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Imagine getting a call from someone asking you to Market their start up from the ground up, this is exactly what happened for today’s guest, Emma Pinyon.

Working at recruitment start up Collar, driving brand growth from the ground up, Emma has gone from Brand and Marketing Director to Chief marketing officer and Collar has become Australia’s fastest growing recruitment company.

In todays episode Emma shares

• How to build a social media strategy around a broad target audience
• Emma's experience with imposter syndrome and the question she asks herself to overcome it
• Managing a team and the difficulties that come with it
• What Emma looks for in a potential marketing hire
• Knowing your wok love language
• The dual relationship between brand and marketing
• A deep dive on personal branding
• The questions to ask yourself when developing your personal brand
• The best way to know your audience and market
• Where Emma would start if she had to build her career from the ground up tomorrow

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Who is behind the successful and well known Influencer Management Agency, Vive Management? A hard working, 25 year old marketing powerhouse named Isabella Lynden. I caught up with Isabella in Sydney to ask her about how she forged such a successful career in a relatively small amount of time.

Izzy is so kind, genuine and an absolute joy to speak to, in this chat we dive into:

• How Izzy began influencer management on the side of her 9-5
• How Izzy knew it was time to leave her job and go all in on Vive
• How Izzy worked her way up as a fashion marketer at Status Anxiety
• Izzy's advice for girls who want to work in fashion marketing
• The BTS and the unexpected aspects of talent management
• How Vive landed Ashes Bines on their talent roster
• How Izzy maintains interstate client relationships
• Work life balance and how she manages 50 influencers
• What a day in the life of a talent manager looks like
• Izzy's advice on making industry connections and her networking tips
• What Izzy looks for in a new hire
• Izzy's best and worst career advice that she has ever received
• How Izzy would build a career in PR and Talent management today if she had to start from scratch

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Ever thought about making a big move for work? In this episode I speak to four Marketing powerhouses who have moved for work!

Today's Guests:

Alexis Fenton

Hannah Fillis

Jo Rao

Chanel Clark

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Welcome back to the show!

With over 14 years experience in the advertising and Marketing landscape, the last few of which spent building her Agency Gambit Collective, I knew Hayley would be a perfect guest for the CIBYAC podcast.

 On today’s show Hayley shares:

•  Why you should listen to your gut and not 'stick it out' in a job environment that is bad for you
• The really big difference between hard work and burn out...
• How 4 years ago her stress levels induced an 'eye stroke' and what she learned from this experience
• Hayley's morning routine and how she sets herself up for the day
• Her thoughts on and experiences with self doubt and imposter syndrome
• How to spot a bad manager
• Personal branding 101
• A LinkedIn mistake Hayley wishes you'd stop making
• Where new marketers often go wrong
• The best and worst piece of career advice Hayley has received

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Top of Mind Podcast

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Welcome back to the podcast, on today's show I am chatting with TikTok Queen, Georgia Davies!

Georgia is a TikTok and Content Specialist with a creative flair that she pairs with an analytical approach to create beautiful content that engages, performs and converts. In this episode, she dives into:

• How to become a TikTok specialist?
• Why you have to be a yes man before you become a no man in your career
• Why she turned down an offer from the top Marketing University in the UK
• How she landed a Marketing job as soon as she moved to Australia
• Organic vs paid socials and why she ultimately chose organic
• How do you go from social media manager to social media specialist?
• Building a brand on social media in 2024
• What a good piece of TikTok content looks like
• The three different types of content hooks
• TikTok scripting 101
• The pros and cons of going freelance

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Welcome back to the show and welcome to the very first solo coffee date episode! Once a month I will popping into your ears solo to chat about two things, a topic, (this month it’s quitting my job) and my takeaways from the guest episodes of that month.

This is also the place where I will be answering questions from the community that I feel qualified to answer so please DM your questions to me (a voice note would be amazing because I can play it on the show).

Let’s talk about the reasons why I decided to make this leap and quit my job!

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Welcome back to the show, today I sat down with Stephanie Brown. Stephanie helps ambitious Marketers and Creatives identify their career purpose and land their next perfect role faster, and what does she know about landing a dream role? You may have heard of Nike or perhaps Apple? Steph secured roles and worked her way up in the Marketing sector of both iconic brands, working at one point as Brand director of Digital sport and women’s training for Nike!

 Sharing her wisdom and experience, Steph has helped her clients secure roles at world leading companies such as Google, TikTok, Apple, Snapchat, Starbucks, Microsoft, Amazon, Hello Fresh and Sony Music.

 In today’s episode Stephanie shares:

•  What it is like to be a part of the Marketing team at Nike and Apple
• The importance of finding a work environment that you thrive in
• How to find a Marketing mentor
• Her thoughts on higher education for the Marketing Industry and whether its required
• Imposter syndrome, how she overcame it and how you can reframe it
• The career crisis of 27 year olds
• Her advice on getting promoted and asking for a promotion
• Her icks and ticks of the interview process
• Should you should leave a job if you don’t love it?
• What makes a great job application?
• How to find your perfect role in Marketing

Follow Steph on TikTok Steph's coaching offerings

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HAPPY NEW YEAR Marketing Girly!

Last year, I interviewed some of the top names across marketing PR and advertising, all of whom spilled their secrets to pay it forward to us- the next generation of marketing girlies. 

In this special New Year’s Day episode, I have bundled together the top pieces of career advice and cheat codes that will help you get HIRED, INSPIRED, NOTED AND PROMOTED in 2025!

We hear from: 

Shelby Van Zwol

Zoe Goodhardt

Rosie Chong

Grace Grimshaw

Mary-Anne Amies

Stephanie Brown

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HNY Marketing girlies!

Welcome back to Can I Buy You a Coffee?

I’m excited to share that I’ll be hosting one final Marketing Girly meet-up for the year. Details will follow soon, but be sure to join our CIBYAC Facebook group so you don’t miss out!

Today’s guest, Zoe Goodhardt, is someone who radiates positive energy.

Zoe is a partner and the Head of Growth and Marketing at TAG. With a wealth of expertise spanning digital strategy, business development, and creative direction, she excels at driving innovation that amplifies brand visibility and expands market reach.

In this conversation, you'll hear:

• Zoe’s best career cheat code
• Is uni the best pathway for aspiring marketing girlies? 
• An honest chat about AI and why you need to learn it 
• Why Zoe loves MarTech and how she stays up to date in this ever evolving space 
• What are the skills and attributes that allow you to thrive within an agency setting 
• Three interview tips for the job hunting marketing girlies 
• Why building a personal brand is so important when you work in marketing 
• Why you need to posting on LinkedIn 
• The best and worst piece of career advice Zoe has received 

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In today’s chat Isabelle shares why she chose to leave her social media role at a  huge Australian Beauty brand and how she knew it was time to go, why she chose to drop out of University from her double degree, how she self educates and up-skills in the marketing space and her experience attending Fashion College in Sydney.

Please enjoy this fashion and social media focused chat with Isabelle. 

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