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Explorez tous les épisodes du podcast Called to Lead - Network Marketing | Scale Without Social Media | Christian Leadership | Social Selling Strategy

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143 | Restore Collective Core Value: Family11 Oct 202400:24:18

In this episode of the Called to Lead podcast, Heather discusses one of the core values of her new direct sales company, Restore Collective: family. She emphasizes how the concept of 'family' extends beyond kin, encompassing business partners and teams. Biblical scripture Ecclesiastes 4:9 is cited to highlight the importance of partnership. The episode reveals the rationale behind integrating family into business decisions and structures. Heather also shares personal insights and examples, such as from 'The Greatest Showman', to underline the importance of doing business with family in mind. The discussion leads to the introduction of Restore's Founding Partner Mentors, a group of selected leaders meant to build a solid company foundation. The company's innovative approach involves structuring compensation and business strategies based on a 'family tree' model for stronger interpersonal and business growth. The episode concludes with a prayer and a call to action for listeners to consider joining or getting more engaged with the brand.    

00:00 Welcome to the Called to Lead Podcast

00:38 Introducing Today's Core Value: Family

02:19 Reason 1: We Are Better Together

09:34 Reason 2: Doing Business for Your Family

11:31 Reason 3: Structuring Our Company Like a Family Tree

17:26 Announcing the Founding Partner Mentors

22:16 Final Thoughts and Prayer

  

Episode Resources/References:

Seint's Income Disclosure

Texting with Project Broadcast

Easily Edit Your Videos + Podcast

Get 50% off Stunning Emails

Focus Group Survey

  

Connect with Heather:

Called to Lead Telegram Community

HeatherKBurge.com

heatherkburge@gmail.com

 

You can also text (912) 405-8912 any of these keywords to learn more:

CONNECT (to stay in touch on all the things)

PODCAST (to get a direct link to the Called to Lead Community)

COLORMATCH (to try Seint Beauty)

142 | Restore Collective Core Value: Transparency04 Oct 202400:16:33

In this episode of the Called to Lead podcast, Heather continues the series on the 12 core values of her new company, Restore Collective.

Click here to fill out the survey to be a part of Heather's Focus Group for the development of Restore Collective: ・Focus Group Survey 

This week's focus is on 'Transparency' as a fundamental value. Heather breaks down three reasons for selecting transparency, linking it to Ephesians 4:25 and expressing its importance in honesty and relationship-building. She discusses the ongoing journey of launching her network marketing company, inviting listeners to participate in product development through a focus group survey. She emphasizes the vision of transparent and sustainable packaging for their makeup and skincare line, reinforcing the foundational ethos of honesty and community collaboration. Heather concludes with a prayer, thanking listeners and inviting them to continue this journey with Restore Collective.    

00:00 Welcome to the Called to Lead Podcast

00:03 Introducing Restore Collective's Core Values

00:38 The Importance of Transparency

01:44 Biblical Foundation for Transparency

02:31 Personal Reflections on Transparency

06:33 Inviting You on Our Journey

08:18 Product Development and Your Role

11:24 Sustainable and Transparent Packaging

13:04 Recap and Final Thoughts

14:59 Closing Prayer and Farewell

 

Episode Resources/References:

Seint's Income Disclosure

Texting with Project Broadcast

Easily Edit Your Videos + Podcast

Get 50% off Stunning Emails

 

Connect with Heather:

Called to Lead Telegram Community

HeatherKBurge.com

heatherkburge@gmail.com

 

You can also text (912) 405-8912 any of these keywords to learn more:

CONNECT (to stay in touch on all the things)

PODCAST (to get a direct link to the Called to Lead Community)

COLORMATCH (to try Seint Beauty)

133 | The Key to Success in Any Endeavor: Obedience02 Aug 202400:26:40

In this episode of the Called to Lead podcast, Heather discusses the concept of obedience from a faith-based perspective, the impact of reading the Bible on her life, and how she has been navigating the challenges in her network marketing business by adhering to spiritual guidance. She shares personal experiences, scriptures, and advice on remaining focused on one's God directed path amidst life's transitions and adversities.

Episode Highlights:

・Reading through the Bible in the year has solidified Heather's love for the Word of God
・We can't judge other's obedience or the path they are being called to
・Hebrews 12:1-2
・We can be easily tempted by our own desires 
・When it says the Lord will give you the desires of your heart, it doesn't mean that he's going to give you every desire that's in your heart or that you can manifest the things that you want
・It means He will give you His Godly desires on your heart
・Obedience is walking that path
・Sometimes God redirects us from something that is good, to something better
・None of us on this path can see what's ahead of us, except the first few steps
・Is fear the thing that's holding you back?
・The word no can be a really powerful way to cast off everything that hinders
・Romans 12:2
・His plans and His timing are far better than anything you can imagine

102 | Feeling Burned Out or Overwhelmed? The Importance of Intentional Rest in Your Business

 

Hebrews 12:1-2: Therefore, since we are surrounded by such a great cloud of witnesses, let us throw off everything that hinders and the sin that so easily entangles. And let us run with perseverance the race marked out for us, fixing our eyes on Jesus, the pioneer and perfecter of faith. For the joy set before him he endured the cross, scorning its shame, and sat down at the right hand of the throne of God.

Romans 12:2: Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing and perfect will.

 

Episode Resources/References:

Seint's Income Disclosure

Texting with Project Broadcast

Easily Edit Your Videos + Podcast

Get 50% off Stunning Emails

  

Connect with Heather:

Called to Lead Telegram Community

HeatherKBurge.com

heatherkburge@gmail.com

 

You can also text (912) 405-8912 any of these keywords to learn more:

CONNECT (to stay in touch on all the things)

PODCAST (to get a direct link to the Called to Lead Community)

COLORMATCH (to try Seint Beauty)

SUMMIT (to join the virtual summit waitlist)

43 | Six Questions to Help You Tap Into a Deeper Purpose in Your Business21 Oct 202200:19:40

Join Heather, in this week's episode, as she shares six questions that will help you tap into a deeper purpose behind your network marketing business. Go in depth as Heather discusses how to ask yourself who, what, when, where, why, and how much to help unlock your unique purpose in your business.
 
Episode Highlights:
・Uncover key actions steps that you can take in your business

・Who are you uniquely meant to serve?

・What is unique about you will help you connect with others like you

・What is your favorite part of your business that you love to share?

・Cultivate tangible goals, if you aim for nothing you will hit it

・Where are you going to show up for your customers and share the product that you love?

・Why did you join at the beginning?

・Learn how to find gratitude for the place you are now in your business


Episode Resources/References:
The Gap and the Gain
Texting with Project Broadcast
・ Podcast Pro University
・ Easily Edit Your Podcast
 ・Get 50% off Stunning Emails
・ Seint's Income Disclosure
 
Connect with Heather:
HeatherKBurge.com
heatherkburge@gmail.com
You can text (912) 405-8912 any of these keywords to learn more:
ARTIST (to learn more about what I do selling the makeup)
PODCAST (to get a direct link to all the things)
COLORMATCH (to get a free custom color match for the Seint Makeup)
VIP (to get a link to my VIP makeup channel over on Telegram)

42 | Do Everything with Intention, but Not Expectation: How to Marry the Process and Divorce the Results18 Oct 202200:22:47

In this week's podcast Heather discusses what it means to do everything in your business with intention, but no expectations. Sometimes when your expectations are too high, you automatically set yourself up for failure. Instead, Heather shares how to find your true intentions in order to check your motivations and expectations.  

 

Episode Highlights:
・ Do everything with the right intention, but no expectations

・ Harmony shares some advice and her favorite quote

・As Heather likes to say, "Marry the process, divorce the results"

・How check the mission and your motivation behind your actions

・Narrow down who it is you serve so you can filter your actions through the lens of helping them

・Don't be scared to share the opportunities

・Be sure your intentions are to serve


 
Episode Resources/References:
Harmony Beus
Texting with Project Broadcast
・ Podcast Pro University
・ Easily Edit Your Podcast
 ・Get 50% off Stunning Emails
・ Seint's Income Disclosure
 
Connect with Heather:
HeatherKBurge.com
heatherkburge@gmail.com
You can text (912) 405-8912 any of these keywords to learn more:
ARTIST (to learn more about what I do selling the makeup)
PODCAST (to get a direct link to all the things)
COLORMATCH (to get a free custom color match for the Seint Makeup)
VIP (to get a link to my VIP makeup channel over on Telegram)

41 | Managing Expectations for Your Network Marketing or Social Selling Business: 5 Ways to Avoid Frustration From Your Team14 Oct 202200:25:39

Join Heather in this week's episode as she encourages her listeners to learn to manage their expectations for their network marketing, direct sales, or social selling business. Join in the conversation as she helps guide business owners to avoid the frustrations and disappointment that come from mismanaged expectations. This episode also includes five areas that she recommends having managed expectations and ground rules to know what to expect as you build your business.
 
Episode Highlights:
・All frustration and disappointment stem from the gap between expectations and reality

・How to proactively manage expectations for your own business and how to share with your team

・Five areas to manage your expectations in regard to your social selling business

・Don't look to people for satisfaction or fulfillment

・Most people aren't going to make a ton of money in network marketing

・Focus on embracing your pace and the pace of your team

・Manage your own profitability expectations for yourself as well as your team

・It's going to be hard, but good things sometimes don't come easy

・As you are growing your business, you are growing as a person

・It takes time to do big things in this business

・Most businesses have ups and downs, the growth is not always linear


 
Episode Resources/References:

・Renewal for Field Leaders 
Texting with Project Broadcast
・ Podcast Pro University
・ Easily Edit Your Podcast
 ・Get 50% off Stunning Emails
・ Seint's Income Disclosure
 
Connect with Heather:
HeatherKBurge.com
heatherkburge@gmail.com
You can text (912) 405-8912 any of these keywords to learn more:
ARTIST (to learn more about what I do selling the makeup)
PODCAST (to get a direct link to all the things)
COLORMATCH (to get a free custom color match for the Seint Makeup)
VIP (to get a link to my VIP makeup channel over on Telegram)

40 | My Top 10 Tips for In Person Parties, Classes, Events + Trade Shows11 Oct 202200:25:26

In this weeks episode, learn how to leverage in person events to grow your network marketing business. Join Heather as she dials in, focusing on classes. Both utilizing them and her top ten tips. Move away from hustling hard to creating duplicatable systems that translate into growth. 

 
Episode Highlights:
・Utilize in person events to grow your network marketing business

・Top ten tips for classes

・Everything you do duplicates and what that looks like on your team

・Favor value over volume 

・Why you should always print order forms

・How to offer the hostess the ability to join your team

・Let your attendees be a part of the action

・How to serve your team and give them confidence

・Manage pop ups efficiently by utilizing time-slots

 
Episode Resources/References:
Texting with Project Broadcast
・ Podcast Pro University
・ Easily Edit Your Podcast
 ・Get 50% off Stunning Emails
・ Seint's Income Disclosure
 
Connect with Heather:
HeatherKBurge.com
heatherkburge@gmail.com
You can text (912) 405-8912 any of these keywords to learn more:
ARTIST (to learn more about what I do selling the makeup)
PODCAST (to get a direct link to all the things)
COLORMATCH (to get a free custom color match for the Seint Makeup)
VIP (to get a link to my VIP makeup channel over on Telegram)

39 | Your L.E.A.D.ership Toolkit: Sound Principles to Help You Lead Your Team Well07 Oct 202200:24:01

In this week's episode, join Heather as she shares what she recommends in her version of a Leadership Toolkit. Are you looking to grow your business and your team the right way as a network marketer? Then listen in as Heather shares the tools, tips, and foundations she recommends using to build your business the right way. 

  
Episode Highlights:


・Your leadership toolkit

・What it looks like to lead

・The foundations to help you lead well in your business

・Listen for inspiration and take action by choosing Faith over Fear

・Embrace your pace and also embrace your team's pace

・Isaiah 40:31: But those who hope in the Lord will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint.

・There are different seasons in your life and in those seasons you will have different paces

・Three questions you can ask yourself and your team to determine where you are at in your business

・Learn how to develop other leaders

・Encourage your team in small wins

・Recognize the results that you want from your leaders


 
Episode Resources/References:
My Favorite Bible
Texting with Project Broadcast
・ Podcast Pro University
・ Easily Edit Your Podcast
 ・Get 50% off Stunning Emails
・ Seint's Income Disclosure
 
Connect with Heather:
HeatherKBurge.com
heatherkburge@gmail.com
You can text (912) 405-8912 any of these keywords to learn more:
ARTIST (to learn more about what I do selling the makeup)
PODCAST (to get a direct link to all the things)
COLORMATCH (to get a free custom color match for the Seint Makeup)
VIP (to get a link to my VIP makeup channel over on Telegram)

38 | Do You Feel Called to Lead? My Mission, Vision and Values Behind the Decision to Change the Podcast Name from Scale Without Social04 Oct 202200:23:59

Join Heather in this week's episode as she reveals an exciting new direction for the podcast. Listen in as she shares her heart and the story behind the pivot from Scale Without Social to Called to Lead.  

Heather's mission is to empower you to grow your business beyond your own effort with simple duplicatable systems. Her vision is to uplift the network marketing industry to lead from a place of service. Join her on this new and exciting journey in Called to Lead!

The Called to Lead Mission:

To help you grow your network marketing business beyond your own effort in three ways:

 1 - Through wisdom and guidance from the Lord

 2 - Through systems to automate and simplify

 3 - Through duplication so your income and impact aren’t tied to your own results

Vision: To uplift the network marketing industry + help those who want to be a light in the darkness and do their business the right way

Values / How I can Serve: 

 * Foundation of Faith over Fear

 * Scale Without Social (you don’t have to grow a big following)

 * Stories of Light (interviews - success leaves clues)

 * Systems that Scale

 * Focus on a Profitable, Debt Free Business

 

Episode Highlights:

・The why and heart behind the pivot from Scale Without Social to Called to Lead

・Learn simple duplicatable systems 

・Cultivate a spirit of faith over fear

・Grow your business beyond your own effort

・Use systems and automations to help you scale  

・Find your unique foundation of faith

・Learn from the stories and testimonies of other in the network marketing or social selling 

 

Episode Resources/References:

Texting with Project Broadcast

・ Podcast Pro University

・ Easily Edit Your Podcast

 ・Get 50% off Stunning Emails

・ Seint's Income Disclosure

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

37 | Ask the Expert - Amy Darley, Part 2: How to Monetize a YouTube Channel, Balance Multiple Social Media Platforms and Create A Community30 Sep 202200:24:27

Join Heather and Amy Darley, whose Youtube channel has over 230,000 subscribers, in the second part of their 2 part interview where Amy shares in depth about how she leverages Youtube to create income for her family. If you have been curious about how you can actually make money from something like a YouTube channel, tune in as Amy shares how she creates flexible full time income for her and her family. 

 

Episode Highlights:

・How to repurpose content for other platforms like TikTok and Instagram

・Utilize affiliate links as a source of income and monetization

・How Amy creates a community through engagement that leads to conversion

・How to utilize different monetization aspects to multiply your efforts

・What the time investment looks like to film, plan, and create content for her channel

 

Episode Resources/References:

Amy Darley's Youtube Channel

Amy Darley's Instagram

Texting with Project Broadcast

・ Podcast Pro University

・ Easily Edit Your Podcast

 ・Get 50% off Stunning Emails

・ Seint's Income Disclosure

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

36 | Ask the Expert - Amy Darley, Part 1: How to Start and Grow a YouTube Channel27 Sep 202200:26:18

In this week's episode Heather interviews Amy Darley who utilizes Youtube to create passive income for her family from home. Alternative strategies for making money online is a focus in this episode as Amy shares her story about how she went from being a full time teacher to utilizing Youtube and other channels to generate income. Heather shares how she came to know Amy through a chance meeting in real life and how that spurred on a curiosity and subsequently Heather became a huge fan of Amys channel. 

  

Episode Highlights:

・ Amy runs her business by inspiring busy moms with her fun and informational cleaning videos

・ Listen in as she shares how she monetizes the YouTube channel for passive income

 ・How she balances sharing her life and her family on social media with building her business on the platform

・ Amy shares her amazing story how she transitioned from a full time teacher to a stay at home mom making passive income from her YouTube channel

 

Episode Resources/References:

Amy's Website

Amy's Inspirational Youtube Channel

Texting with Project Broadcast

Podcast Pro University

Easily Edit Your Podcast

Get 50% off Stunning Emails

Seint's Income Disclosure

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

35 | My Networking Secret Weapon - Referral Marketing: Five Ways BNI Can Help You Scale Your Business23 Sep 202200:20:41

Join Heather this week as she shares about her experience learning about and getting started joining her local Business Network International Group. BNI's primary purpose is to connect entrepreneurs and it is unique in that there is only one "lane" for each type of business in the group. It's next level word of mouth building and because it’s a weekly meeting that allows the members to get to know each other at a deeper level. BNI’s philosophy is that “Givers Gain.” Personal Development is integral to these BNI groups. Heather's unique experience will shed light on whether or not BNI might be what you are looking for to scale and grow your business. 

 

Episode Highlights:

・BNI is a value over volume proposition

・BNI helps you develop consistency in your business

・ How to find the BNI “family” that is right for you

・ What the investment looks like

 

Episode Resources/References:

Find Your Local BNI

Dr. Ivan Misner & Eric Worre Interview

Texting with Project Broadcast

・ Podcast Pro University

・ Easily Edit Your Podcast

 ・Get 50% off Stunning Emails

・ Seint's Income Disclosure

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

34 | Lessons from a Top Leader, Kristen Williams, Part 2: Back to Basics + Leveraging Tech Tools Outside of Social Media to Serve Your Network Marketing Team16 Sep 202200:24:31

Join Heather in their second part of her interview with Kristen Williams, a top seller in Arbonne on building your business without social media. Listen in as they share tried and true business ideas that have worked for generations, as well as top tools that can be utilized outside of social media to grow and scale your business. 

 

Episode Highlights:

・Kristen shares some examples of businesses built without social media and how serving your customers is a huge part of it

・Their team's utilization or leveraging of social media to build their business

・Kristen: “Figure out what you love and just do more of it”

・Apps and tech that can be leveraged 

・Voxer - Walkie talkie app for convenient team conversations 

・Zoom- "Heathy Happy Hour" and team meetings

・Band - Facebook group replacement with incredible features and no distractions 

・Boards - Add a keyboard on your phone with your business essentials

・Telegram - All the fun of sharing and group conversations without the mindless scrolling

・Vimeo - Add free and no awkward autoplay videos

 

Episode Resources/References:

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

132 | Ask the Expert: Kristen Boss on the Transformational Power of a Faith Filled Business and Letting Go of Limiting Beliefs26 Jul 202400:54:04

In this episode, Heather interviews Kristen Boss, a top coach in the network marketing and social selling industry. Kristen shares her journey from being a celebrity hairstylist to becoming a successful business coach. She discusses the challenges within the network marketing industry, her transition from direct sales, and her motivational approach to empowering others. Hear her heart on navigating business transitions through faith, overcoming burnout, the impact of money and wealth in business, and the importance of providing grace and compassion during times of change. She also touches on the potential revival in the marketplace and how to find deeper fulfillment beyond mere financial success.

Episode Highlights:

・There are seasons and reasons to join this business model
・Your opinion and view of money have the power to shape your financial outcomes 
・In your healing you could be someone else's hope
・Do not make your decisions based on a spirit of fear
・Know that wherever you go, it will be hard and there's going to be a struggle
・"You are one platform away from having to reinvent your business"
・Simplification and duplication, if you can nail those two things, you can be successful in network marketing business
・Your business is probably God's biggest refinement tool for you outside of your marriage and parenting
・There is no hurry in this business
・Money will disappoint unless you put your hope in God, it will fall short

 Learn More About Kristen Here

 

Episode Resources/References:

Seint's Income Disclosure

Texting with Project Broadcast

Easily Edit Your Videos + Podcast

Get 50% off Stunning Emails

  

Connect with Heather:

Called to Lead Telegram Community

HeatherKBurge.com

heatherkburge@gmail.com

 

You can also text (912) 405-8912 any of these keywords to learn more:

CONNECT (to stay in touch on all the things)

PODCAST (to get a direct link to the Called to Lead Community)

COLORMATCH (to try Seint Beauty)

SUMMIT (to join the virtual summit waitlist)

33 | Lessons from a Top Leader, Kristen Williams, Part 1: Adding an Additional Revenue Stream with Network Marketing / Direct Sales09 Sep 202200:20:50

In this episode Heather interviews Kristen Williams, a top leader in Arbonne a large network marketing company. Hear Kristen share about her transition from traditional business to network marketing and the beneficial impact it had on her family. Listen in as they share wisdom, not just in social selling, but applicable to all businesses. 

 

Episode Highlights:

・Network Marketing really goes hand in hand with personal development

・The Best Yes’s impact on Kristen’s life and business

・Find your product, share with your friends and family, change your life!

・ Homework: Check out "The Atomic Habits", "The Gap and The Gain", and "The Best Yes" books

 

Episode Resources/References:

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

32 | Which Social Media Accounts and Tech Tools are Really Serving Your Business? How to Know Which Apps to Delete02 Sep 202200:22:26

In this week's podcast Heather discusses the last and final step, "delete," in her five part series on how to tale a break from social media and still grow your business. Listen in as she shares her story behind why she decided to scale her business without social media and an update on how things are going after several months without posting. Your mental life, your time, and your money are all finite resources and removing things that aren't serving you and your business is beneficial.

Episode Highlights:

・Three different areas and reasons things might be taking more than they are giving in your life

・Your mental life, your time, and your money are all finite resources and removing things that aren't bringing life is beneficial

・Heather shares her heart on why and how she stepped away from social media

・An authentic update on how things are going after seven months of being off social media

・What are the next steps for Heather in regards to social media use 

・Encouraging words to help you discern and delete apps that don't serve you

・A wonderful and gentle reminder about who your business is really about

・We all have the same amount of time in a day, so if you're spending time on an app that isn't serving you, it might be time to delete it

・Homework: Evaluate your tech subscriptions to see which ones are needed, if there are less expensive options, and where can you delete subscriptions in order to increase your profit

 

Episode Resources/References:

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

31 | Ask the Expert: Delegate, Part 2 - Looking to Hire a Virtual Assistant? Tracy Harwood Shares Her Top Tips for Delegating to a VA.29 Aug 202200:23:01

Join Heather as she continues the conversation with Tracy Harwood from Rock Solid Assistants centered around delegation. Tracy shares the three aspects she feels are key to any virtual assistant relationship. Communication, expectations, and delegation cannot happen apart from one another. Strong daily communication is key to any relationship, but even more so in a virtual setting. Listen in as Tracy shares her view of how social media fits into Rock Solid's business model and how delegation can business owners help utilize social media in a healthy way. 

 

Episode Highlights:

・Communication is important in any relationship, but much more in a virtual relationship

・Communication needs to include more than just exchanging words and information

・Tracy shares how at Rock Solid they do not match according to skill, rather they match based on heart

・Expectations, communication, and delegation are the three key concepts that make it work

・Virtual Assistants can come along side you and partner with you in both the big and little things

・Tracy shares that the best thing you can buy with your money is your time

 

 

Episode Resources/References:

Rock Solid Virtual Assistants

Episode 21

Podcast Pro University

Easily Edit Your Podcast

Get 50% off Stunning Emails

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

30 | Ask the Expert: Delegate, Part 1 - Looking to Hire a Virtual Assistant? How Tracy Harwood Grew her VA Business on Word of Mouth26 Aug 202200:26:22

In this weeks episode Heather interviews Tracy Harwood, the founder and owner of Rock Solid Assistants about how to best delegate in order to scale your business. Tracy opens up about how she started working full time as a nurse, then became a VA, and finally ended up helping pair entrepreneurs with virtual assistants. Tracy looks for more than just skills and abilities in her VA's. She looks for people with heart and who demonstrate a high level of proactivity. This sets her team apart. Join them as they discuss the challenges that come with building a business and how to leverage delegating and do it well. 

 

Episode Highlights:

・Tracy shares her story and how she had to trust in God as He lead her to start this company

・Scarcity mentality and imposter syndrome can be detrimental, how do you overcome that?

・ When you take the focus off you and put it on what God has asked you to do, God is going to take you places you could never imagine

・Rock Solid's story of growth to over 100 teams and 80 VAs

・Tracy looks for heart and proactivity as she hires VA’s

・Rock Solid doesn’t just provide quality VA’s they provide partners, only 10% of applicants make it through the interview process and get hired

・Most of her business comes from personal recommendation; the biggest foundations connections you can make are from word of mouth

・Trust is so important in delegation

・You have to know your expectations, if you don’t know them it’s hard to delegate

・Ask yourself what do I expect from my new teammate?

・Don’t give away the things you love and feel called to do

・Trust until you’ve been proven that you can’t

・Do what you enjoy doing; delegate the rest

 

 

Episode Resources/References:

Rock Solid Virtual Assistants 

Episode 21

Podcast Pro University

Easily Edit Your Podcast

Get 50% off Stunning Emails

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

29 | How to Leverage Text Marketing - Ask the Expert: DIRECT Your Connections to Text, Part 2 with Jake Dempsey from Project Broadcast19 Aug 202200:32:43

Heather and Jake Dempsey, the co-founder and CEO of Project Broadcast, continue the conversation surrounding utilizing text marketing for business growth. Project Broadcast's focus on loving and serving their customers has been attributed to their rapid success. Join them as Jake shares his personal recommendations on how to leverage text marketing and other tech to grow your business without social media. 

 

Episode Highlights:

・Jake shares how Project Broadcast was built without leveraging social media 

・How Project Broadcast's focus on serving people of all business sizes to succeed helped them grow at an exponential rate

・Leveraging a business phone number to grow your business

・Recommendations of how to use tech marketing to scale your business

・Jake speaks to the issues surrounding following up and the customer service aspect to business and how having a business phone number combined with campaigns can help

・Integrate a business phone number with your social media and explode your reach

・Leveraging Project Broadcasts features to advertise your business

・Utilizing the different types of campaigns with social media  

・New features being added to Project Broadcast

 

 

Episode Resources/References:

Learn About Project Broadcast

Episode 21

Podcast Pro University

Easily Edit Your Podcast

Get 50% off Stunning Emails

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

28 | Ask the Expert: Direct Your Connections to Text, Part 1 with Jake Dempsey from Project Broadcast: Why Text Marketing is the Best Alternative to Social Media Conversations 12 Aug 202200:28:01

In this episode, Heather interviews Project Broadcast Co-Founder and CEO Jake Dempsey. Jake shares the story behind the companies inception and it's remarkable growth. Part of the growth was due to the immense need for the service and the void it filled, but most of the growth was due to word of mouth and how well Project Broadcast serves it's clients.  Heather and Jake dive in deep on how when you utilize social media platforms you don't own your followers and you don't own the conversations. Leveraging text marketing for business improves your conversion rates over traditional email marketing. People want to be able to text businesses and they read texts messages more and interact with them more than any other platform.

 

Episode Highlights:

・Heather interviews Jake the co-founder and CEO of Project Broadcast

・How Text Marketing is one of the most effective tools in terms of growing a business

・Jake’s shares his background and the story behind Project Broadcast

・Jake says, “You don’t own the conversation. You don’t truly own the relationship” in regards to leveraging social media for your business

・ Text marketing converts better than email marketing

・The simplest advice to grow your business outside of social media. “Go talk to people”

 

Episode Resources/References:

Learn About Project Broadcast

Episode 21

Podcast Pro University

Easily Edit Your Podcast

Get 50% off Stunning Emails

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

27 | DIVULGE: Vulnerability and Transparency in Building Trust with Your Community and Passion for your Purpose05 Aug 202200:19:32

Check out this weeks podcast as Heather continues the conversation from episode 21 surrounding taking a break from social media and the five steps. This weeks step, divulge, dives into how vulnerability and transparency creates trust in your business. How showing up authentically and transparency about the hard feelings regarding social media can inspire others. Heather also touches on the principles of know, like, and trust and how that relates to taking time off social media. 

 

Episode Highlights:

・Whatever your decision on how long to step away from social media, the next step is to divulge 

 ・How vulnerability and transparency create trust which can help build your business 

・Heather shares her story about how she shared her plan to step away from social media 

・How showing up authentically and transparency about the hard feelings regarding social media can inspire others

・The principle of know, like, and trust

・Are you sharing in a way that’s going to impact and serve their lives?

・The unique power of vulnerability 

・Heather encourages you not to look at these concepts through the lens of strategy and instead through the focus on introspection

・Homework: Go listen to Brenne Browns Books through Audible! 

 

Episode Resources/References:

Episode 21

Brené Brown | Dare to Lead

Brené Brown | Daring Greatly 

Podcast Pro University

Easily Edit Your Podcast

Get 50% off Stunning Emails

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

26 | How to Decide Which Social Media Platforms (if any!) are Right for You: My Decisions After 5 Months Off Social29 Jul 202200:28:49

Join Heather as she takes a deeper dive into how to determine which social media platforms, if any, you should be a part of. This is a closer look at the "Decide" step from episode 21. Heather vulnerably shares her story of how she came to the decision to continue building her business without social media. What are some concerns, moving forward, in regards to using social media to build a business. Heather shares the social media applications she chose to continue utilizing after 5 months of building her business off social media.

 

Episode Highlights:

・Deeper dive into the decision of which if any platforms you would like to be a part of

・Which platforms can you find Heather on moving forward, what was her decision after 5 months

・Heather vulnerably shares her heart and thoughts on what is working and not working while building a business without social

・Heather shares beautiful advice on how to handle this current divisive social media climate 

・What are some concerns using social media for business

・Moving forward, what, if any, social media apps is Heather going to utilize

 

Episode Resources/References:

Episode 21

Episode 23

Podcast Pro University

Easily Edit Your Podcast

Get 50% off Stunning Emails

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

25 | Lessons from a Top Social Seller, Jackie Richards, Part 2: Burnout, Taking a Break and Staying Focused22 Jul 202200:26:58

This week's episode is a continued conversation between Jackie and Heather surrounding utilizing social media for business and it's emotional and mental impact. Hear Jackies heartfelt story as she relates how social media impacted her mental health in 2020. They also discuss how to know when to take a break and avoid burnout as well as touching on working with multiple network marketing companies. 

 

Episode Highlights:

・Continued conversation with Jackie Richards a top social seller

・Hear Jackies heartfelt story as she relates how social media impacted her mental health

・Learn when it's ok to take a break and avoid burnout

・How does the addiction aspect play into using social media for your business

・How social media can impact your mental health

・How network marketing can provide consistent income without consistent work

・Stop comparing yourself to others, it steals joy

・Jackies thoughts on working with two network marketing companies

 

Episode Resources/References:

Podcast Pro University

Easily Edit Your Podcast

 

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

24 | Lessons from a Top Leader, Jackie Richards, Part 1: Leverage Your Passion, Purpose and Story15 Jul 202200:29:39

This week, learn from a top social seller Jackie Richards about how to utilize social media in all the right ways. Leverage short form videos and apps like Instragram and TikTok without selling your soul to social. Listen in as Heather and Jackie discuss what a realistic view of residual income from a Network Marketing company looks like.

 

Episode Highlights:

・Learn from one of the top five Seint artists

・Hear Jackie’s story of how she went from hustling hard to working her business around her life

・If you are looking to build your business by leveraging social media this is how to do it the right way

・A lot of people confuse network marketing with being an influencer, what is the difference?

・How this can be duplicated by everyday women

・How to have realistic views of residual income as a network marketer

・Anyone can do this, it’s hard but it’s simple

・How to leverage short form videos Aka Facebook, Instagram Reels and Tik Tok

・It’s less about niche and more about passion, purpose and storytelling

・Everyone has a passion purpose and a story, what’s yours?

 

Episode Resources/References:

Podcast Pro University

Easily Edit Your Podcast

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

131 | Renewal Recap Wrapup - Sharing My Heart and New Business Decisions19 Jul 202400:35:26

In this week's episode, Heather wraps up her renewal recap series by sharing her real business numbers from June that are worth celebrating. Tune in to hear Heather share her wins, opportunities for growth, recognition, and key performance indicators as well as her heart moving forward with Seint. 

Episode Highlights:

・Clarity and peace will come in His time if you're looking to Him for wisdom and guidance 
・Eliminate a sense of scarcity and a fixed timeline 
・Heather shares that June was one of the top ten months of her entire Seint career
・As followers of Christ we can leverage the beautiful aspects of network marketing, one of which is that anybody can do this
・We can align together to raise this entire industry by focusing on doing this business the right way
・Network marketing is a business model that is built on helping build other people up, creating a community of people centered around an amazing product and helping them find systems and ways to share it that serves the customers of that product
・Different people will choose different paths and we have got to give grace to those who make their own decisions in this business

Marenda Benson's Podcast Interview

Episode Resources/References:

Seint's Income Disclosure

Texting with Project Broadcast

Easily Edit Your Videos + Podcast

Get 50% off Stunning Emails

  

Connect with Heather:

Called to Lead Telegram Community

HeatherKBurge.com

heatherkburge@gmail.com

 

You can also text (912) 405-8912 any of these keywords to learn more:

CONNECT (to stay in touch on all the things)

PODCAST (to get a direct link to the Called to Lead Community)

COLORMATCH (to try Seint Beauty)

SUMMIT (to join the virtual summit waitlist)

23 | Do Less, Sell More with Bob Heilig Part 2: Social Selling vs Network Marketing, Doing More than One Company and Growing Without Social Media08 Jul 202200:24:39

In this weeks episode Heather and Bob continue their conversation based around doing less while selling more. Have you ever wondered if you should do more than one network marketing company or what the difference between affiliate and network marketing is? Bob's insights into relational selling and transformational conversations are definitely worth listening through as he shares some truth bombs at the end. 

Episode Highlights:

・How to have transformational conversations with your customers 

・Social selling versus network marketing

・Should you do more than one network marketing company?

・ What does it look like to try to masquerade your network marketing company as an affiliate program

 Episode Resources/References:

Podcast Pro University

Stories of Light Podcast Link to Bob's Interview

Easily Edit Your Podcast

Bob Heilig's Podcast "Your Virtual Upline"

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

22 | Do Less, Sell More with Bob Heilig - Part 1: Facing Your Fears, Finding Your Purpose, and Serving Your Person through Transformational Selling01 Jul 202200:42:56

Have you wondered how to move past your fears and learn how to find your purpose in business? Listen in as Bob and Heather continue the conversation centered around building your business without social media. Bob's years of experience in business, first with corporate sales and then as a network marketer set him on a journey towards self development that ended in him learning how to do less while selling more. 

 

Episode Highlights: 

・Bob gives an overview on background in corporate and network marketing sales

・How selling and serving are connected

・How to reframe your thinking surrounding the word “selling”

・You can’t post your way to a successful business; at some point you have to learn how to sell

・Reframing fear as a tool for growth 

・Focus on quality of the actions versus quantity

 · Do less and sell more 

 · Learn how to honor your priorities 

 

Episode Resources/References:

Podcast Pro University 

Stories of Light Podcast Link to Bob's Interview

Easily Edit Your Podcast

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

 

21 | Do You Need a Social Media Detox? 5 Steps You Can Take to Still Run Your Business21 Jun 202200:22:24

In this weeks episode we discuss whether or not you need a social media detox and what that could look like in your own life and business. I also share my heart in retelling the story of how I came to the point where I knew I wanted to grow my business without using social media. We also go over five practical action steps you can take to still run your business apart from social media. 

Episode Highlights: 

・My story and the why that resulted in me taking my business off social media

・Do you need a social media detox? If so, what are some ways that could look

・Five steps you can practically take to still run your business during a social media detox

Episode Resources/References:

Podcast Pro University 

Vizzlie - If you sign up you can use this code! 24S8X5X

Connect with Heather:

 HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

20 | Which Social Media Strategy Fits You Best?15 Jun 202200:22:36

Join me as we continue the conversation centered around social media addiction! This weeks episode focuses on what to do once you have realistically evaluated your social media use and its impact on your life. I also touch on what to do if you find yourself addicted and alternative ways to grow your business without social media.  This is not about deleting the apps and never going on social media again, this is a conversation about real practical tips to help free yourself from the burden social media so often creates in your life and business! 

 

Episode Highlights:

・If you found yourself addicted, you are not alone

・A candid discussion regarding social media use for business

・Alternative options you can utilize to build your business

・Three choices you can make based on your answers to the homework in the prior episode

 

Episode Resources/References:

Podcast Pro University

Social media questionnaire mentioned in last weeks episode

 

 

Connect with Heather:

 HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

19 | Are you Addicted to Social Media?09 Jun 202200:24:04

Are you feeling overwhelmed trying to use social media to fuel your business?  Today we are having a really important, but really honest conversation about social media use and whether or not it is a problem for you. Please join me as I dive into a tough conversation about how to tell if you are addicted to social media.

 

Episode Highlights:

・A brief overview of your brain and what happens to it when you use social media

・How social media is impacting our lives 

・Eight questions to ask yourself to gauge your relationship with social media

・Two challenges or pieces of homework 

 

Episode Resources:

Social Media Addiction Questionnaire 

Social Media Addition Information

 

 

Connect with Heather:

 HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

18 | Need an Example of How to Build Your Business Without Social? Meet BriAnne Bell from the Passive Income Nurse Podcast!01 Jun 202200:36:31

Are you looking for a tangible example of how you can build a passive income without being a slave to social media? Meet boy mama and nurse BriAnne Bell from the Passive Income Nurse Podcast as she shares her story of how she went from burned out social media based-network marketer to a freedom-focused online entrepreneur without social media!

Need to get Clarity on Your Calling?! Check out Clarify your Calling Course HERE!! 

Wanna start a podcast? This is the exact course both BriAnne and I took! Podcast Pro University HERE!!

 

 The Passive Income Toolkit for Nurses is now available!! 

https://bit.ly/thepassiveincometoolkitfornurses

 

Ways to connect with BriAnne: 

 

  1. The Passive Income Nurse Podcast  
  2.  Connect on Linkedin 
  3.  Follow along with BriAnne on Instagram @thepassiveincomenurse
  4. Join the The Passive Income Nurse Podcast Community on FB, a place to continue the conversation about making money online -- discover how to make money online + make an impact!  
  5. Email brianne@brainnebell.com

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

17 | Should You Do More Than One Network Marketing Company? Amanda Earnest Shares Principles of Building a Duplicable, Residual Business20 May 202200:45:53

Want to know how top ranked network marketing leader and seven-figure earner, Amanda Earnest, built her business using the power of duplication? Listen in as she shares her story and background as an entrepreneur in both traditional business as well as in multiple network marketing companies.

Heather and Amanda chat about industry buzzwords such as "Social Selling" and "Affiliate Marketing" and how they can be used both the right way and the wrong way if you're goal is to build a long term, passive income. 

Amanda also shares stories and wisdom for how you can build your business without having to become an online influencer.

Want to learn more about the income potential with SEINT? Check out the link below:

SEINT Income Disclosure Statement

You can also text ARTIST to (912) 405-8912 to learn more. 

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

16 | The Power of the Percentage: 5 Simple + Easy Metrics You Can Track to Grow Your Business11 May 202200:40:08

Whether numbers make your head spin or you are a numbers nerd like Heather, you'll find these 5 simple, percentage-based calculations as an easy way to not only find out where your business is now, but where you want it to go and grow.  

1 - Track monthly, annually and quarterly growth

2 - Break down different aspects of your business

3 - Determine your market share

4 - What percentage is new vs residual or passive

5 - Pareto's Principle or 80/20 Rule

Homework:

1: What’s one percentage you can calculate that’s relative to your business?

2: What’s a goal you can set for yourself to improve or increase your goal?

 

Want to learn more about the income potential with SEINT? Check out the link below or text ARTIST to (912) 405-8912 to learn more. 

SEINT Income Disclosure Statement

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

 

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

15 | Looking for Inspiration on How to Build Your Business Without Social Media? Meet Tammy Williams + Learn How She Built Multiple Businesses One Relationship at a Time30 Apr 202200:45:53

 

Are you looking for inspiration on how to build your business in a different way from how you see online influencers growing theirs? Are you looking for a more traditional network marketing approach versus the trendy social selling strategy?

 

Meet Tammy Williams, a former model turned neonatal / NICU Nurse turned Childbirth Photographer turned top Network Marketing Leader with Seint Beauty (Top 12 out of almost 30,000 distributors!). You'll love hearing her story of how she built multiple businesses by failing forward, overcoming her fears, and stepping outside the box. 

Want to learn more about the income potential with SEINT? Check out the link below or text ARTIST to (912) 405-8912 to learn more. 

SEINT Income Disclosure Statement

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

 

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

14 | Have FOMO When Others Sell BIG on Social? How Their Success Can Help You Without Having to Do All the Things21 Apr 202200:24:42

How do you feel when you see or hear about others having massive success by selling on social media? Does it make you feel like you need to be doing all the things or working harder or doing more to get to that level? 

I’ve got good news, not only should you be celebrating these well deserved wins, you can actually LEVERAGE them to build your own business. 

Here’s the instagram viral post I was telling you about:

https://vm.tiktok.com/TTPdX9gPF1/

 

FloDesk Email Marketing:

https://flodesk.com/c/FGUZJG

 

Homework:

 

1: Brainstorm how you can communicate with your network without social media.

2: Share a new product, incentive or other relevant update with your entire customer base and network

 

Connect with Heather:

 

HeatherKBurge.com

heatherkburge@gmail.com

 

You can text (912) 405-8912 any of these keywords to learn more:

ARTIST (to learn more about what I do selling the makeup)

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

 

130 | 3 Ingredients Needed For a Time of Transition - Finding Clarity, Spark, and Peace in Business Transitions12 Jul 202400:22:03

In this episode of the Called to Lead podcast, Heather discusses significant changes in her company, Seint, as it shifts from a network marketing model to an affiliate model, essentially removing all leadership roles. She shares personal feelings of sadness and confusion, but also sees it as a time of freedom and decision-making. Heather shares three crucial ingredients to navigate through transitions: a spark of hope, clarity, and peace. It's so important to look for small signs of joy, clarity in vision, and peace that transcends understanding before making any significant move. Practical advice and personal experiences are shared to help listeners manage their own transitions thoughtfully and prayerfully.

Episode Highlights:

・What is the next right step for you? 
・What does the Lord have in store for you? 
・Determine the three things that are necessary before you dive into a new endeavor or before you transition to something new
・In the midst of the grief and confusion look for a spark of joy or hope
・Your job or source of income is not your identity
・Let the Lord be your guide and give you clarity for your next steps
・Things may not be exactly as you envision it, but the Lord will work all of it together for our good and His glory
・Pause and pursue the peace that surpasses all understanding that can only come from the Lord
・If you don't have peace, it's ok to pause, rest, and wait for the next steps from the Lord

Powersheets

Episode Resources/References:

Seint's Income Disclosure

Texting with Project Broadcast

Easily Edit Your Videos + Podcast

Get 50% off Stunning Emails

  

Connect with Heather:

Called to Lead Telegram Community

HeatherKBurge.com

heatherkburge@gmail.com

 

You can also text (912) 405-8912 any of these keywords to learn more:

CONNECT (to stay in touch on all the things)

PODCAST (to get a direct link to the Called to Lead Community)

COLORMATCH (to try Seint Beauty)

SUMMIT (to join the virtual summit waitlist)

13 | What's Your Ratio? How to Leverage the Law of Averages to Build Your Business 07 Apr 202200:20:14

Are you a sports fan? Did you watch March Madness or are you tuning into the Masters this week? Join Heather as she chats about the Law of Averages, a principal made famous by the legendary Jim Rohn. 

If you're feeling overwhelmed by all the conversations you have to have to build your business or feeling discouraged by the "no's", this is a conversation for you! 

Learn the three principles behind the Law of Averages and how you can implement them into your business today!

Text PODCAST to 912-405-8912 to join the conversation

Resources Shared:

Law of Averages - Jim Rohn

James Clear

Example funnel from Heather's Seint Business

 

Connect with Heather:

 

HeatherKBurge.com

heatherkburge@gmail.com

 

You can text (912) 405-8912 any of these keywords to learn more:

PODCAST (to get a direct link to all the things)

COLORMATCH (to get a free custom color match for the Seint Makeup)

VIP (to get a link to my VIP makeup channel over on Telegram)

12 | Is There a Difference Between Social Selling and Network Marketing? Could it be Creating Confusion and Overwhelm in Your Business?29 Mar 202200:38:50

Have you heard the new industry buzzword "social selling?" Are you a network marketer or direct seller?

If not, you've certainly been approached by one to purchase their product or service if not joined one in the past.

If so, you're likely either intrigued by the idea of building a following on social media in order to build your business, or you're feeling confused and overwhelmed at tackling strategies that feel counter to either what's worked for you in the past or for how you desire to grow your business. 

In this episode, Heather shares why she feels that many of the strategies being taught within social selling and network marketing are counter to each other. 

Resources mentioned:

Stories of Light Podcast (https://podcasts.apple.com/us/podcast/stories-of-light-faith-in-business/id1561367484

Your Virtual Upline Podcast (episode 286 and 287)

https://podcasts.apple.com/us/podcast/your-virtual-upline-podcast/id1046138184

Homework: 

1. Share this message and spread the conversation

2. Join the Scale Without Social for Female Entrepreneurs Telegram:

https://t.me/scalewithoutsocial

 

Contact Heather:

HeatherKBurge.com

heatherkburge@gmail.com

 

You can text (912) 405-8912 any of these keywords to learn more: 

PODCAST (to get a direct link to all the things) 

COLORMATCH (to get a free custom color match for the Seint Makeup) 

VIP (to get a link to my VIP makeup channel over on Telegram)

11 | Create Passive Income One Customer at A Time Using My Roadmap for Scaling Your Business22 Mar 202200:35:57

Do you feel overwhelmed with where to start to grow your business off of social media? Heather shares her simple roadmap for creating passive income through repeat customers using her L.I.F.E.R. acronym for building customers and business partners for life:

LIST

INVITE

FOLLOW UP

ENGAGE

REPEAT

You'll have lots of tips including the three C's to include in your invitations as well as some clear examples of ways you can share your business outside of social media.

 

Want to learn more about Heather's makeup or Seint business? There's two opportunities coming up this week:

LIVE Leader Panel Chat (stories and how the Seint Artist Program works)

Instagram @theartistopenhouse | Thursday, March 24 @ 9pm EST

Virtual VIP Makeup Class on Telegram | Wednesday, March 30 

Text VIP to (912) 405-8912 for a Link to the Telegram group or click below:

https://t.me/+VRTwfBtx2yZmMWRh

 

Connect with Heather:

Text 912-405-8912:

PODCAST (get a link to the free Scale Without Social for Female Entrepreneur Telegram Community

COLORMATCH (to try Heather's makeup line - Seint Beauty)

 

HeatherKBurge.com

Email: heatherkburge@gmail.com

10 | Feeling Overwhelmed? Meet Your New DMO Strategy to Help You Build Your Business Each Day14 Mar 202200:38:33

Do you feel overwhelmed with your to-do list? Do you finish each day feeling like you were crazy busy, but you're not sure if it contributed to your business? Are you looking for specific strategies to build your business without social media?

I'm sharing my #1 tool that I use every single day in my business to eliminate overwhelm and stay focused on the actions that will move my business forward in 4 key areas: Customer Acquisition, Customer Support, Team Acquisition, and Team Support. 

I'm also sharing some ideas for some specific actions you can take that don't have anything to do with social media. 

FREE Printable Quadrant Journal DMO:

https://tinyurl.com/Quadrantjournal

 

Connect with Heather:

Text 912-405-8912:

PODCAST (get a link to the free Scale Without Social for Female Entrepreneur Telegram Community

COLORMATCH (to try Heather's makeup line - Seint Beauty)

 

HeatherKBurge.com

Email: heatherkburge@gmail.com

 

9 | Should You Take Your Business Off Social Media? 3 Questions to Ask Yourself04 Mar 202200:33:31

Are you ready to take your business off social media? Or do you have team members who are feeling encouraged by the idea of running their business in another way? Or are you thinking there's absolutely no way this can be done. 

 

Today we will be talking about 3 questions to ask yourself to find out whether you should or could take your business offline. There's also 2 actions steps that will help you clearly make that decision. 

 

Some key points:

  • Social Media just makes your funnel bigger, but what you want to focus on instead is CONVERSION. 
  • Focus on building relationships and serving rather than build a following
  • The big number doesn't matter if the smaller number (sales) isn't happening. 
  • Are you getting reorders / residual income from your business?
  • Where are you currently spending your time and how is that going for you

Resources: The Social Dilemma

 

Connect with the Scale Without Social for Female Entrepreneurs Community on Telegram:

Text PODCAST to (912) 405-8912 

or 

Go to: 

https://t.me/scalewithoutsocial

 

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

Text VIP (for makeup tips + tricks) to (912) 405-8912

Text COLORMATCH (to try Seint makeup) to (912) 405-8912

 

8 | Pivot Alert: Can You Grow Your Business Without Social Media? 5 Reasons Why I Believe You Can! 25 Feb 202200:26:51

Can you grow your business without social media or without becoming an online influencer? Join the conversation and hear my five reasons I believe you can. Are you feeling distracted and longing for more focus and clarity on how to run your business? Learn why social media could be your biggest distraction.

Hear Heather's back story in business and how 60% of her best customers came from in person endeavors. Learn the five reasons why you CAN, too:

  • It's been done for generations long before social media
  • Post pandemic, people are craving connection
  • So many new tech + communication tools that allow connection without comparison and the time suck of social media
  • You don't have to delete it completely (unless you want to!)
  • You can be a part of the movement to be a better example for our communities and our kids

Homework:

  1. Share with a friend or group that needs to hear this
  2. Join the conversation and community over on Telegram: 

    https://t.me/scalewithoutsocial

Connect with Heather:

HeatherKBurge.com

heatherkburge@gmail.com

Text (912) 405-8912 with keywords:

PODCAST (for latest episode updates)

COLOR MATCH (for a free Virtual Color Match for Heather's makeup)

 

7 | M - Momentum: 2 Secrets to Pouring Lighter Fluid on the Success of your Business14 Feb 202200:22:49

7 | M - Create Momentum through systems + recognition

 

2 Secrets to Scaling Your Business: Systems + Recognition 

 

Story: Climbing up the slide at sis in laws

  •  Roger Bannister broke the 5 minute mile in 1954, 46 days later someone else did it. Now it’s less than 4 minutes (3:43)

 

S - systems 

    - What you do consistently so you can marry the process and divorce the result

  •  you can show someone else how to do it (for themselves for you as an employee)
  •  If you are having success, you have a system! What is it? How can you simplify it!
  •  If aiming to delegate or even exemplify, know that 80% as good as you will get the job done! And sometimes it can be done 120% better than you!
  •  Bob says - 4 freedom systems in network marketing: Onboarding, Prospecting, Accountability and Retention

R - Recognition

  •  Recognize the behaviors you want more of! 
  •  If you lead a team, take every opportunity to share the results and even more importantly, actions that others are taking
  •  Acknowledge the rock stars because they deserve it, but equally prioritize the small steps as people feel more inspired when someone is one step ahead of them
  •  3 types of recognition: public, within your team / smaller group, private 

Systematize your recognition:

 

  •  time block or set a set monthly or weekly time to acknowledge the greatness of those on your team.

 

Homework:

  •  what is your process for bringing on a new customer in your business? Write it down. Is this something you could easily teach? Can it be simplified even further?
  •  Who do you need to acknowledge today? Send a private message to them today!
6 | A - Ask for Accountability: 5 Ways to Stay Focused and Get Things Done in Your Business07 Feb 202200:24:41

Who’s going to hold you accountable to get things done in your business? 5 Ways to stay focused and drive action in your business.

3 ways to leverage Accountability in your business:

Do you know the steps that you need to take to achieve that big goal? Do you struggle to actually take those steps? 

It’s like this: if you wanted to lose 5 pounds this month, do you know what you would need to do to make that happen? 

1 - Self Accountability

 - Write down your non-negotiable action steps 

 - Time Block

 - Don’t have time? Look at screen time. 

2 - Coach

 - Power of a mentor

3 - Partner Accountability

 - who do you know that has same goal as you? Start a text thread, pick a pump you up song, and commit to daily or weekly touch bases

4 - Small Groups

 - Power of a WAM (weekly accountability meeting)

  - Bob episode 225

 - power hours (work together)

5 - Public

 - Share your goal publicly and keep your followers updated along the way

 

Homework:

1 - Add in your existing obligations into your digital calendar. I use iCal, but you can use Google Calendar or whatever app works best for you. Create 2-3 categories and color coordinate - Work, Personal, Family

2 - Go back through your last week and put in the time you spent for 3 different categories 

Resources mentioned:

3 Day Workweeks Podcast with Kate Jones

Bob Heilig Episode 225

YourVirtualUpline.com - Bob Heilig's Network Marketing Coaching community

She Works His Way - Michelle Myers + Summer Phoebus

5 | E - Embrace YOUR Numbers + Choose Gratitude Over Comparison31 Jan 202200:16:57

Today we are going to talk about something pretty special. We are going to talk about YOU! Do you ever struggle with comparison with others in your industry or business? Or do you ever get frustrated with why you aren’t hitting those big goals in your business? 

 

Well my friend, wherever you are in your entrepreneurial journey, guess what? You’re exactly where you’re meant to be, and all you can do is focus on growth from where you are in order to get where you want to be. In today’s episode, I’m going to share with you the importance of Embracing YOUR Numbers. Not your competitor, not your last business model, but right where you are NOW. 

 

Last week - we talked about reverse engineering your goals. 

 

Did you do your homework? If so, you’ve likely analyzed your numbers in your budget (using WAVE) and you’ve set a finish line goal to accomplish for each quarter of the year. 

 

 

Let me share an example of this in my business first.

 

So how do I go from where I am to where I want to be by the end of the year? I start from where I am!! Let’s flash back to four years ago in 2018. Even though I was doing pretty well in my business with around 100 teammates, some of my sideline sisters had flown past me with hundreds if not thousands of teammates. But guess what, I had a clear metric 

 

In my notes app, I track the number of total teamies I have and multiply by my currently metric of growth to get a monthly, quarterly or year end goal, and I’ve been doing it since I had around 100 teammates, and now just 4 years later I have almost 4,000. 

 

Let’s start from where you are and focus on that word I love so much:

 

Incremental

 

I want you to take whatever number you want to grow - your net income (money in your pocket after expenses), number of followers, team size, and focus on INCREMENTAL smaller steps to get there. My recommendation is to multiply by 1.10. 

 

Your homework is to break out a notebook or your notes app on your phone, and right now, whatever that dream number that’s in your head - income, team size, number of items sold, write down where you ARE right now.  

 

Next, make a vertical column with all 12 months left in this year. 

 

I want you to take the number where you are now and multiply it by 1.10 to get an incremental growth rate of 10% better than where you are right now. Keep doing that for every month. What does your end of the year look like now? It might have started off slow and steady, but it grew by the power of compound interest by simply doing just a little bit better than the previous month.  

 

If your end number seems higher than what’s possible, feel free to apply the same metric to each quarter of the year (10% growth each quarter) or even each year. 10% growth in profit each year, and imagine what your business would look like each year?

 

Second homework piece, focus on gratitude for where you are RIGHT NOW. One of my fave quotes is by Lara Casey, the founder of Cultivate What Matters and my beloved goal setting planner - the Powersheets.  It says:

 

Comparison isn’t just the thief of joy, it’s the thief of everything. Keep your eyes on your own purposeful path. Celebrate others. Celebrate progress, not perfection. Cultivate gratitude over comparison. Gratitude turns what we have into more than enough.

4 | R - How to Reverse Engineer your Big Dream Goals24 Jan 202200:31:02

Today, I’m going to help you actually break down your goals into smaller steps using a process called reverse engineering, which is basically a fancy way of saying breaking it down to figure out exactly what you need to make it happen.

INCREMENTAL - little by little, think of your goals as a mountain to climb. You’re going to have to look for little cliffs and crags to grab onto along the way, and it won’t be a direct path to the top (and there’s usually a few paths on how to get there!).

Needtobreathe - Mercy Shore “Just over the ridge in front of you, another mountain that you’ll have to climb” - look forward to episode 5 where we talk more about embracing YOUR numbers and not getting stuck in comparison mode, because there’s always going to be another rank, income bracket, bigger social media following, etc

Sharing my story of climbing Camelback Mountain in AZ.

3 Types of Goals (from Cultivate What Matters - CultivateWhatMatters.com):

BIG DREAM GOAL

Examples:

  • Retire Your Husband
  • Buy a Big Boat 
  • Become Debt Free

FINISH LINE GOAL

  • Match his income (dollar income amount)
  • Save $500,000
  • Take FPU University 

HABIT GOAL

  • Wake up early
  • Date nights to dream with your hubby
  • Set a budget
  • Save any excess money (instead of spending)
  • 10 / 10 / 80

Even if you have a Big Dream Goal, start with the finish line’s along the way FIRST. How is it broken down? 

  • In NM, what income level would allow you to retire your husband? (Look at company’s income disclosure) - Success leaves clues! How many teamies do they have? How long did it take to get there? 
  • Save $1,000, Save $10,000, Save $100,000 (my budget + goal for 2022 - save $150K this year) 
  • Small business - multiply your current results (sales, income, quantity sold) by 10% - 1.10, figure out how long it will take to get there. Remember, you have to have systems to scale - we’ll talk more about that in Habits Goals -
  • Debt Free: 7 baby steps from Dave Ramsey's Financial Peace University (FPU):
  1. $1,000 in the bank,
  2. pay off debt except house (debt snowball) 
  3. Save 3-6 months expenses (emergency fund) 
  4. Invest 15% towards retirement 
  5. Save for kids college 
  6. Pay off home early 
  7. Build wealth and give

Within each Finish Line Goal you set, what are the habits you can focus on to improve your process?

  • Waking up early -
  • Date nights with hubby to dream together (and get his involvement -
  • Posting daily on social media sharing your journey / product / story -
  • Write down your goals each week -
  • Time Block -
  • Delegate -
  • Budget Monthly + track spending (I use WAVE)

HOMEWORK: -

  1. Come up with a finish line goal for each quarter of this year tied to your big Dream Goal
  2. Review your spending and set a budget (use WAVE) - WaveApps.com
129 | My Heart and Decisions for Seint's Compensation Plan Changes05 Jul 202400:15:23

In this week's podcast, Heather shares her heart and her decisions for moving forward at this time in light of Seint's announcement. If you didn't hear, this Monday Seint announced a change in their compensation plan which directly impacts many amazing women. Each day is new and with it brings new information and feelings, but she wanted to share her heart on this news as well as the conclusions she has come to as to how to move forward.  Heather still feels passionate about loving and serving her community and isn't going anywhere out of fear or haste. 

Episode Highlights:

・Heather has felt prompted by her faith to speak openly about recent changes to Seint's compensation plan
・Though she feels a mix of sadness and optimism, Heather feels at peace but also concerned for those affected
・Please be kind and gracious to those impacted and involved as everyone is navigating this the best they can
・It's ok to feel confused, sad, or uncertain
・Heather announces her plans moving forward and her intentions with Seint 

 

Episode Resources/References:

Seint's Income Disclosure

Texting with Project Broadcast

Easily Edit Your Videos + Podcast

Get 50% off Stunning Emails

  

Connect with Heather:

Called to Lead Telegram Community

HeatherKBurge.com

heatherkburge@gmail.com

 

You can also text (912) 405-8912 any of these keywords to learn more:

CONNECT (to stay in touch on all the things)

PODCAST (to get a direct link to the Called to Lead Community)

COLORMATCH (to try Seint Beauty)

SUMMIT (to join the virtual summit waitlist)

3 | D - Decide What You Really Want17 Jan 202200:17:03

Today, I’m going to help you figure out what you REALLY want in your life and business - Seth Godin, “You don't need more time, you just need to decide.”

Tying your extrinsic actions to your intrinsic motivations

- Have - Do - Be vs Be Do Have

- My L’ange Story

- Identity (James Clear)

- Outcomes - Process - Identity Training

- Who, What, When, Where, How 

- Name someone you admire and answer the questions "Who, What, When, Where, How"

- What fires you up?

- What makes you, YOU?

- Big or small, name something you really want

- What can help you get there?

- Sharing my original goal for both of my Network Marketing companies 

 

HOMEWORK:

 - Go to 7LevelsDeep.com

- What’s the game you are going to play this month?

 

Resources:

Bob Heilig - Legacy Leadership Academy

https://yourvirtualupline.com/

James Clear - Atomic Habits

https://jamesclear.com/

 

More information:

HeatherKBurge.com

@heatherkburge

heatherkburge@gmail.com

2 | How to Set Worthy Goals in Business10 Jan 202200:21:00

Are you a goal setter or a goal getter?

If you’re like me - you have goals for days and an endless supply of ideas and you need to reign it in!

OR if you don’t set goals and just take things day by day, is this based in fear of failure?

- Why Goals are important

- Determine your direction

Hear our dream of having a boat:

- Dreams don’t often materialize in the way you think

- Chart a course, move 1 degree off, you’re in a different location

What makes a Worthy Goal?

- Involves Risk

- Serves Others

How to set S.M.A.R.T. Goals

- Specific, measurable, attainable, relevant, time bound

Focus on a specific area

- no more than 2-3 goals related to your business

Action Items:

1 | Brainstorm some ideas for worthy goals in your business.

2 | Sit down with your spouse or your accountability partners to get their wisdom

Proverbs 15:22 “Without counsel plans fail, but with many advisers they succeed” 

 

1 | Heather's Journey in Business Using the DREAM Acronym03 Jan 202200:30:46

Introducing the DREAM Acronym with Heather's story:

D - Decide

- Heather opened a boutique at age 21

- Heather decided to add a side hustle 5 years ago - became a distributor with Seint Beauty

R - Reverse Engineer

- Learn how Heather broke down exactly the amount in sales she needed to cover her initial investment AND her personal expenses

- Learn how Heather set her first goals with her network marketing makeup business to make the additional income she was looking for

E - Embrace YOUR Numbers

- After a year, she projected trajectory, bought accordingly, but got stuck in the retail race

- Wasn’t the fastest to rank with her network marketing company, but she knew what her customers loved and that if they tried it they bought it, so she got the makeup on as many faces as she could

A - Ask for Accountability

- Importance of mentors, friends and coaches in holding you accountable to the actions needed to achieve results

M - Make some Momentum

- Heather capitalized on growth by sharing her story and journey with magazines and press opportunities Where Heather is now

- After 15 years in retail, she sold her business to focus on what has become a much more lucrative and fulfilling role

- helping other women have success with their beauty businesses.

Why did Heather DREAM of doing this podcast? Fulfillment comes from serving others with her story, both the good, the bad and the ugly!

© My Podcast Data