Explorez tous les épisodes du podcast BuzzStream Digital PR and Link Building Podcast
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| Veteran Journalist shares the SECRET to Landing Media Coverage in 2026 | 29 avr. 2026 | 00:41:44 | |
Veteran journalist and freelancer Rob Waugh joins Vince Nero to pull back the curtain on what's really happening in media and digital PR right now. With nearly 30 years in the industry — from the Daily Mail to The Telegraph to Yahoo News — Rob has a uniquely sharp perspective on the fake expert epidemic, AI-generated pitches, and what it actually takes to get coverage in 2026. If you're in digital PR, this one is required listening. ⏱ Timestamps: 00:05 – Intro 02:05 – Are fake experts a new problem, or just a bigger one? 04:34 – The real danger: AI hallucinations spreading misinformation 06:51 – Are journalists using AI to generate story ideas? 12:00 – UK vs. US PR: key differences in approach 15:42 – How Rob uncovered the fake expert story (Barbara Santini) 20:57 – What old-school newspaper journalism taught Rob about what makes a story 25:58 – What PR pros should be pitching in 2026 30:36 – How to find the hook: always pitch the headline 36:31 – If Rob ran a digital PR agency, here's what he'd do 🔔 Subscribe for more digital PR insights, tips, and interviews:
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| How to Pitch Journalists Like a PR Pro with Carly Martinetti | 22 avr. 2026 | 00:42:31 | |
Traditional PR pro Carly Martinetti (co-founder of Notably) joins Vince to break down what good PR actually looks like — and what digital PR practitioners can learn from it. They get into the real differences between traditional and digital PR, why spray-and-pray pitching is killing your reputation, and how to find the "Goldilocks zone" journalist that makes every pitch count. ⏰ Chapters 0:00 – Intro 🐝 Links Connect with Carly: linkedin.com/in/prcarly/ | |||
| Is Google *Really* Killing the News Industry? | 14 avr. 2026 | 00:36:17 | |
Is Google killing the news industry — or are publishers doing it to themselves? SEO veteran Barry Adams (Polemic Digital, FT Strategies) joins Vince Nero to challenge the "Google Zero" narrative: the growing belief among publishers that Google traffic is heading to zero. Barry argues the real story is more complicated — and more actionable — than the panic suggests. We get into why some publishers are quietly thriving while others spiral, what the Chartbeat data actually shows (and doesn't), how AI overviews fit into a much longer pattern of Google enriching its results, and why digital PR may be entering a boom era even as the media landscape shifts. ⏰ TIMESTAMPS 0:00 — Introduction 🔗 LINKS & RESOURCES Full post → https://www.buzzstream.com/blog/google-zero-podcast/ ▬▬▬▬▬▬▬▬▬▬ 📬 SUBSCRIBE for weekly episodes on digital PR, SEO, and media strategy. | |||
| The Secret to Building Links That Impact Revenue from Garrett French | 07 avr. 2026 | 00:45:20 | |
Garrett French has been in the SEO game for 25+ years and is the founder of Citation Labs, Zip Sprout, and Xofu. In this episode, Garrett breaks down why chasing links and vanity metrics is a losing game — and what to do instead. We dig into citable elements on product pages, link impact reporting , and how AI is changing the way we think about content and citations. If you're an SEO, link builder, or agency owner trying to prove ROI and keep your clients (and your job), this one's for you. ⏰ Chapters: 00:00 – Intro 02:26 – What are citable elements? 07:23 – Decisioning efficiency 11:16 – Friction-inducing, latent, unasked questions 15:29 – Does traditional keyword research still have a place? 18:29 – How customer research feeds your link building and PR strategy 25:38 – Why Garrett started tracking link impact 30:08 – AI overviews, LLMs, and what's actually changing 33:51 – What "helpful content" actually means — and why it's scary 43:55 – Where to find Garrett: Citation Labs, Zip Sprout, and Xofu 🔗Links:
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| Why You Don't Need to Panic About AI Citations | 31 mars 2026 | 00:34:08 | |
LLM source data is shifting fast — and if you've been watching the studies, you might be wondering if your entire digital PR strategy needs a rethink. Spoiler: it doesn't. In this episode, Vince sits down with content and growth manager with Semrush, Amanda Milligan, (founder of Brand Authority Club, formerly of Fractl, Stacker, and iPull Rank) to break down what's actually happening with LLM citations, why the volatility shouldn't send you into panic mode, and what digital PR professionals should really be focused on right now. Whether you're deep in digital PR or just trying to figure out how AI fits into your marketing strategy, this one is worth a listen. ⏰ Timestamps 0:00 – Intro 1:53 – The LLM sources study that sparked the panic 3:01 – Why you shouldn't overhaul your strategy 6:20 – The problem with chasing Reddit citations 9:20 – Why LLMs are giving PR people more buy-in for niche placements 12:42 – Knowledge base vs. retrieval layer explained 16:45 – Why brand mentions are finally winning the argument 21:22 – Start with brand messaging before anything else 28:25 – What "Citation Core" means for your niche 30:44 – The bigger opportunity for PR and social 🔗 Links and Resources mentioned:
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| How to Show Up in AI News Citations: Expert Roundtable Discussion | 25 mars 2026 | 00:56:29 | |
This panel discussion explores the impact of AI on digital PR, citations, and brand visibility. Agency experts Beth Nunnington, Will Hobson, and Kelsey Libert share insights on how AI influences media coverage, their citation strategies, and the future of brand authority across platforms. ⏰ Chapters 00:00 Intro 00:10 The Rise of AI in Digital PR 09:58 Industry Insights: The Impact of Content Freshness 17:28 Storytelling in the Age of AI 21:20 Understanding Citations: Earned vs. Owned 22:23 The Role of Syndication in Digital PR 25:05 Syndication Networks vs. Earned Distribution 27:57 Quality vs. Quantity in Syndication 33:03 Leveraging Social Media in PR Strategies 39:31 Building Brand Authority Across Platforms 42:39 Debunking Myths: AI Partnerships and Citations 44:49 Strategies for Brands to Show Up in AI 50:19 Sustainable Practices in AI Citations 51:43 Tools for Tracking AI Visibility 🔗 Resources and Sites
😀 Connect with our guests: | |||
| Mastering Media Pitches: Secrets from a Journalist and PR Pro | 25 mars 2026 | 00:40:15 | |
In this insightful interview, journalist and PR expert Joni Sweet shares her unique perspective on pitching stories, building relationships with journalists, and navigating the modern media landscape. Discover practical tips for crafting compelling pitches, understanding editorial calendars, and leveraging data to increase media coverage. ⏰ Chapters 00:00 Introduction 01:42 A Day in the Life of a Freelance Journalist 08:41 The Art of Pitching: Insights for PR Professionals 11:28 Understanding Editorial Calendars and Trends 16:09 Quality vs. Quantity in PR Coverage 22:48 Impact of Coverage: Quality vs. Quantity 26:05 Aligning PR Strategies with Client Objectives 27:19 Building Relationships with Journalists 31:20 The Challenge of Fake Experts 34:26 Quick Questions 37:35 Pitch Fix Live Workshop Announcement 🔗 Links
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| PR from Scratch for an App with Hily's Tori Khutorna | 18 mars 2026 | 00:35:06 | |
What do you do when you have a brand new app and nothing "newsworthy" to pitch? You build the story yourself. In this episode, Vince sits down with Tori Khutorna, PR Manager at Hily. Tori breaks down how she thinks about creating stories from scratch, finding the emotional hook, nailing the timing, and getting coverage even when your product isn't making headlines on its own. If you're doing PR for an app — or any brand in a crowded market — this one's for you. ⏱ Timestamps 0:00 — Intro 5:06 — Why founders think everything is newsworthy (and how to handle it) 8:41 — How to create news when you don't have any 13:09 — How to get product teams on board with PR-driven features 16:08 — Why timing and emotional hooks make or break a pitch 21:34 — Does every pitch need a "why now?" 28:51 — Aligning every PR story to your company's mission 29:50 — The Trejo's Donuts collab and how to find the right brand partners 33:22 — Where to find Tori and wrap-up--📩 Connect with Tori on LinkedIn: https://www.linkedin.com/in/viktoriia-khutorna-tori-torn-23998919b/🌐 Check out Hily: https://www.hily.com 🔗 Check out List IQ: https://www.buzzstream.com/listiq/ | |||
| From Pickle Chocolate Shakes to Fake Athletes: Inside Creative PR Campaigns | 11 mars 2026 | 00:35:57 | |
What separates a forgettable digital PR campaign from one that actually gets coverage, links, and results? In this episode, Vince sits down with Katy Powell — PR director and co-founder of Bottled Imagination — to talk about what it really takes to build creative campaigns that stand out. They get into everything: how to stress-test ideas before you pitch them, why you should be thinking more like an ad agency, how to mitigate risk when going big, and what "So What Reporting" actually means for your clients. Plus, Katy shares the stories behind two standout campaigns — a fake footballer designed to raise gambling awareness, and a very unusual protein shake flavor event involving pickles and chocolate. If you're in digital PR and feel like you've been stuck doing the same thing over and over, this one's for you. ⏰ Timestamps 00:00 – Introduction 02:26 – What makes Bottled Imagination so creative? 06:02 – How to stress-test a campaign idea 08:27 – What actually makes an idea press-worthy? 13:38 – The ProteinWorks pickle & chocolate campaign 18:04 – Overcoming data and execution challenges 21:43 – Getting the data you need (and the AI trap to avoid) 29:11 – The Jordan Rees fake footballer campaign 33:03 – How to measure creative campaigns beyond just links 35:54 – "So What Reporting" explained 🔗 Links and resources
---💬 Have a question about creative digital PR? Drop it in the comments! 👍 If you found this useful, like and subscribe for more episodes on digital PR, link building, and content strategy. | |||
| How to Get Your Brand Cited by AI with Bernard Huang | 04 mars 2026 | 00:42:43 | |
Getting your brand mentioned in AI answers isn't luck — it's a strategy. In this episode, Vince sits down with Bernard Huang, founder of ClearScope, to break down exactly how AI models like ChatGPT and Gemini decide what brands to recommend, and what you can do about it. They cover the three layers of how AI generates a response, why links are becoming less important than co-mentions, how digital PR fits into the AEO playbook, and what "topical authority" actually means in a world where AI answers questions before anyone clicks through. If you're in SEO, digital PR, or content marketing, this one's worth a watch. --- ⏱ Timestamps 00:00 — Intro 03:07 — Training data vs. real-time grounding: what's the difference? 03:45 — The 3 layers of how AI generates a response 09:08 — Do you need on-site content, or can off-page do the job? 12:13 — Is informational content still worth making? 17:10 — Chunking, character budgets, and content depth 20:00 — Two schools of thought: cosine similarity vs. information gain 23:35 — How digital PR and entity mentions work for AEO 28:31 — Real-world example: reactive PR and the halo effect 33:01 — How to track digital PR success for AI visibility --- 🔗 Links - ClearScope: https://www.clearscope.io/ - BuzzStream List IQ: https://www.buzzstream.com/listiq - Full post: https://www.buzzstream.com/blog/ai-brand-playbook-podcast/ - Bernard Huang on LinkedIn: https://www.linkedin.com/in/bernardjhuang/ Subscribe for more episodes on digital PR, SEO, and content strategy. | |||
| The Reddit Strategy That's Winning in 2026 | 25 févr. 2026 | 00:43:55 | |
Reddit has quietly become one of the most powerful platforms for brand visibility — and most marketers are doing it wrong. In this episode, Ross Simmonds (founder of Foundation Marketing and author of Create Once, Distribute Forever) breaks down exactly how brands should be showing up on Reddit in 2026 — from reputation management to influencing AI-generated search results. We cover: ✅ Why Reddit is now critical for LLM visibility (ChatGPT, Perplexity, Google AI Overviews) ✅ How to audit and monitor the subreddits that actually matter for your brand ✅ The right way to build karma and credibility before posting ✅ Why comments matter more than upvotes when it comes to AI citations ✅ The black hat tactics that will get your brand permanently banned ✅ How to measure Reddit's impact on pipeline and revenue Timestamps: 00:00 – Intro 2:35 – How Reddit is different from other social platforms 6:21 – The 3 types of marketers approaching Reddit right now 9:31 – Reputation management: how to handle negative Reddit threads 16:18 – Building karma and credibility before posting 26:43 – Which subreddits Google actually associates with your category 29:42 – Black hat tactics and why they backfire 35:33 – Measuring attribution and ROI from Reddit 🔔 Subscribe for more marketing strategy, PR, and outreach tips from the BuzzStream podcast. 📖 Ross's book Create Once, Distribute Forever: https://www.amazon.com/Create-Once-Distribute-Forever-Creators/dp/1544541295 🌐 Foundation Marketing: https://foundationinc.co/ 🎙️ Previous episode with Ross: https://www.buzzstream.com/blog/content-distribution-podcast/ 🔗 BuzzStream: https://www.buzzstream.com/ 📋 List IQ: https://www.buzzstream.com/listiq/ | |||
| Is Social Media the Future of PR? With Manychat's Mady Lanni | 18 févr. 2026 | 00:33:52 | |
Is your PR strategy still living in 2015? In this episode, Mady Lanni (PR & Communications Manager at Manychat) breaks down why social media needs to be at the center of your digital PR strategy—not just an afterthought. Mady shares how she's building Manychat's PR function from the ground up with a social-first mindset, why the creator economy is poised to reach $200 billion by 2030, and how to turn viral social moments into legitimate PR wins. Whether you're agency-side or in-house, this conversation will change how you think about content distribution, influencer partnerships, and the future of earned media. 🔗 Links
⏰ TIMESTAMPS: 00:00 - Intro 01:37 - Mady's background: From agency to in-house at Manychat 07:58 - How to insert your content into trending conversations 08:28 - Creating social-first content: The soundbite strategy 11:58 - Understanding your audience: Which platforms actually matter? 20:05 - How to spot trends: Metrics vs. gut instinct 22:56 - Three ways to use social: Ideas, outreach, and content creation 27:01 - How to identify and reach out to influencers 31:01 - Final hot take: The creator economy is the future of all media --- ⭐️ KEY TAKEAWAYS: ✅ Social media should be integrated into your PR strategy from day one, not added as an afterthought ✅ Train a separate social media account's algorithm to catch relevant trends for your brand ✅ Not every viral moment is right for your brand—focus on relevance over virality ✅ The future of PR is fully integrated: SEO + Social + Influencer + Email + Comms ✅ Budget for influencer partnerships—it's becoming table stakes---👍 Like this episode? Subscribe and hit the bell for more digital PR strategy insights. | |||
| Is Common Crawl Secretly Being Used to Train All LLMs? | 10 févr. 2026 | 00:33:06 | |
In this episode of the BuzzStream podcast, host Vince Nero interviews Metehan Yesilyurt, Chief Growth Officer at AEO Vision, about the significance of AI training data, particularly Common Crawl. They explore how AI models use this data, the importance of metrics such as page rank and harmonic centrality, and the challenges posed by data accessibility. The conversation emphasizes the need for relevancy in AI citations and the evolving landscape of AI and SEO.⏰ Chapters00:00 Introduction 02:17 Understanding AI Training Data 04:49 Exploring Common Crawl 07:37 The Role of Common Crawl in AI 10:12 Metrics: Page Rank and Harmonic Centrality 12:31 AI Citations and Brand Positioning 15:21 The Future of AI and Data Sources 17:35 Relevancy vs. Authority in Links 20:20 Challenges with Common Crawl 22:52 Final Thoughts and Future Predictions 🔗 Links and Resources: Connect with Metehan: https://www.linkedin.com/in/metehanyesilyurt/ His tool and study: https://metehan.ai/blog/cc-rank/ Common Crawl's article: https://commoncrawl.org/blog/how-seos-are-using-common-crawls-web-graph-data-for-ai-ranking-signals BuzzStream's article: https://www.buzzstream.com/blog/publishers-block-ai-study/ ListIQ: | |||
| How Audience Research Turned Frustration Into a Viral Campaign | 28 janv. 2026 | 00:34:10 | |
What makes a great marketing idea… actually great? In this episode of the BuzzStream Podcast, host Vince Nero sits down with Paxton Gray, CEO of 97th Floor, to break down one of the most talked-about creative B2B campaigns ever: The Rage Cage. Paxton not only gives us the story behind the Rage Cage campaign (yes, accountants smashing printers), but we also go deep into how audience research (real conversations, not dashboards) fuels breakthrough ideas and why “best practices” rarely lead to great marketing. This is a must-watch for agency owners, in-house marketers, SEOs, PRs, and growth marketers. ⏰ Timestamp 00:00 – Intro 02:10 – The Rage Cage campaign explained 05:55 – How the campaign drove SEO, PR, and real revenue 09:38 – Getting buy-in for big creative swings 14:23 – Why great ideas can’t be copied or scaled 21:10 – Turning audience research into breakthrough campaigns | |||
| The Secrets Behind Telling Stories With Your Data with Six Chillies | 21 janv. 2026 | 00:53:48 | |
Data has a reputation for being boring, but it can do wonders for your marketing. This podcast is all about getting your heads out of the spreadsheets. In this episode, host Vince Nero sits down with Thierry Ngutegure and George Sinnott, co-founders of Six Chillies — a UK-based, data-centric agency on a mission to make data-led content feel human* creative, and actually useful. If you’re in digital PR, content marketing, or SEO, this one’s packed with practical insights. ⏰ Timestamps 00:00 — Intro 03:47 — Why data gets labeled “boring” 09:08 — Is AI making data storytelling easier or harder? 11:33 — How to use AI the right way for ideation 16:12 — Best data sources to start with 20:54 — How to find stories *without* living in spreadsheets 24:47 — What makes a data story “cool”? 31:50 — Strategy frameworks for pitching + presenting data 40:40 — Biggest mistakes people make with data-led content🔗 Linkswww.sixchillies.comhttps://www.linkedin.com/in/thierryngutegure/https://www.linkedin.com/in/george-sinnott-020738133/ | |||
| The PR Pitch Problem Nobody's Talking About with Synapses' Charlie Russell | 14 janv. 2026 | 00:39:19 | |
Even perfect pitches get buried when journalists receive 1,000+ emails per day. Here's what's replacing the traditional PR playbook. In this episode, I sit down with Charlie Russell, CEO and Founder of Synapse, a stories marketplace that's rethinking how PR professionals connect with journalists. Charlie brings a unique perspective from his years working at Dow Jones and Gorkana (a leading media database), and he's built a solution that moves PR pitching out of overloaded inboxes entirely.We discuss:
Whether you're an agency PR pro, in-house consultant, or just trying to get better media coverage, this conversation will change how you think about journalist outreach.🔗 LinksCharlie Russell's LinkedIn: / charlierussell85 Synapse: https://synapse.media⏰ Timestamps 0:00 - Introduction 2:07 - What is Synapse and what problem does it solve? 4:06 - The noise problem in PR and building relationships 11:18 - How Synapse differs from journalist request platforms 14:24 - When did media databases stop being effective? 17:48 - How media databases work and journalist incentives 21:27 - Should PR pros build relationships with journalists? 31:01 - Final thoughts and UK vs. US PR differences | |||
| How to Start a Digital PR Service Offering From Scratch | 07 janv. 2026 | 00:36:11 | |
In this episode of the BuzzStream Podcast, host Vince Nero speaks with Ellie Hearn, a digital PR strategist at Re:signal, on how to start a successful digital PR service. Ellie Hearn has been in the digital PR world for years, working with some of the UK’s top agencies, including Digitaloft, iProspect, Aira, and Journey Further. We covered everything you need to know to get started: services to offer, how to hire, what to charge, and the challenges along the way. Ellie sets a fantastic blueprint for anyone interested! 🕰️ Time stamps 00:00 Intro 02:24 Ellie's Journey in Digital PR 05:13 Understanding Traditional vs Digital PR 08:02 Core Services of Digital PR 13:37 Client Management and Expectations 16:30 Quality Over Quantity in Link Building 19:11 Determining Costs and Fees for Digital PR 22:03 Building a Digital PR Team 27:46 The Community and Support in Digital PR 🔗 Linkshttps://resignal.com/https://www.linkedin.com/in/ellie-hearn-b18612141/ | |||
| How to Create a Newsworthy Survey w/ YouGov's Brian Reitz | 22 déc. 2025 | 00:45:16 | |
YouGov has published thousands of surveys—so what separates the ones that break through from the ones that don’t? In this episode of the BuzzStream podcast, host Vince Nero interviews Brian Reitz, Senior Marketing Manager at YouGov, to discuss the intricacies of survey design and the factors that make surveys newsworthy. They explore the internal processes at YouGov for determining survey topics, the importance of brainstorming, and the balance between timely and emotional content and much more. ⏰ Timestamps 00:00 – Introduction 05:10 – How YouGov chooses survey topics 10:28 – SEO vs. news value: Should search demand shape survey strategy? 18:22 – What actually drives coverage (emotion, simplicity & authority) 27:31 – Demographics, negativity & common survey PR mistakes 37:28 – Real survey example + final advice for PRs running surveys 🔗 Links and Resources | |||
| The PR Industry's Biggest Misconception | Jon Amar Breaks It Down | 17 déc. 2025 | 00:44:37 | |
There's a HUGE gap between digital PR and more traditional PR, and it's causing some frustration and confusion. In this episode, Vince Nero interviews Jon Amar, a public relations consultant, discussing the friction between PR and digital PR. They emphasize the need for collaboration between PR and digital PR professionals to develop more effective communication strategies and ultimately deliver better results for their clients. ⏰ Chapters 00:00 - Intro 02:24 - Defining Public Relations 11:49 - Trust and Credibility in PR 17:28 - The Confusion Between PR and Digital PR 22:44 - The Value of PR Beyond Media Coverage 26:37 - Collaboration in PR and SEO 31:36 - Transforming Digital PR Agencies 36:10 - Creating News When There Is None 🔗 Links and Resources: | |||
| The Digital PR Audit Everyone Should Be Doing (with Aira's Head of Digital PR) | 10 déc. 2025 | 00:40:46 | |
In this episode of the BuzzStream podcast, Vince Nero interviews Chloe Osunsami, head of digital PR at Aira, to discuss the intricacies of conducting a digital PR audit. Chloe shares her approach to understanding new clients, the importance of competitor analysis, and how SEO metrics are crucial to shaping PR strategies. ⏰ Timestamps: 00:00 - Intro 01:12 - Understanding the Client and Competitors 03:54 - The Role of SEO in Digital PR 07:06 - Tools for Digital PR Audits 11:49 - Quantifying Relevance in Backlinks 13:48 - Client Collaboration in Strategy Development 20:53 - Evolving Audit Strategies 25:37 - Using Existing Content for PR 29:31 - Ongoing Audit Processes 🔗 Links
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| Unlocking the Secrets to Survey Ideation | 03 déc. 2025 | 00:41:59 | |
It's about what sparks that talk. That's the key to successful survey ideation. In this episode of the BuzzStream Podcast, host Vince Nero interviews Rick Maughan, head of content at Talker Research. They discuss the intricacies of survey ideation, the importance of collaboration in research, and how to make seemingly boring topics engaging. ⏰ Time stamps 00:00 - Introduction 02:28 - The Ideation Process for Surveys 08:11 - Making Boring Industries Interesting 10:55 - The Importance of Human Stories in Data 16:08 - The Role of Methodology and Sample Size 23:02 - Understanding Sample Sizes and Statistical Significance 27:46 - Building a Narrative Around Data 35:44 - Creative Approaches to Data Analysis 🔗 Links and Resources Mentioned | |||
| How to Pitch Journalists Like a Pro with Muck Rack's Linda Zebian | 24 nov. 2025 | 00:31:36 | |
Wondering how to pitch journalists to get coverage? Why not ask someone who runs comms for one of the leading media databases? In this episode of the BuzzStream Podcast, host Vince Nero speaks with Linda Zebian, VP of Communications at Muckrack, about the evolving landscape of journalism and public relations. They discuss the increasing number of pitches journalists receive, the challenges faced by the media industry, and the importance of relevant pitching. Linda emphasizes the need for PR professionals to build trust and relationships with journalists, rather than just focusing on quantity. ⏰ Time stamps 00:00 - Intro 00:52 - State of Journalism: The Influx of Pitches 09:47 - State of PR: Relevance in Pitches 12:12 - Building Relationships in PR 22:28 - AI's Impact on Journalism and PR Strategies 27:58 - The Future of PR: Embracing New Opportunities 🔗 The links | |||
| Start a Conference That Builds Your Brand | 19 nov. 2025 | 00:30:41 | |
Thinking of ways to boost your brand? Have you considered hosting your own conference or event? In this episode, Vince Nero interviews Rich Brooks, the president of Flyte New Media, discussing the Agents of Change Conference and the importance of events in digital marketing. Rich shares insights on lead generation, the challenges of event planning, and the balance between promoting one's brand and providing value to the audience. He emphasizes the significance of human connections in a digital age and how podcasts can complement event promotion. 00:00 Intro 01:32 The Agents of Change Conference: Origins and Purpose 05:24 The Benefits of Hosting Events for Branding and Lead Generation 08:36 Key Considerations for Organizing Your Own Event 11:49 Balancing Brand Promotion with Audience Engagement 15:24 Marketing Your Event: Strategies for Success 17:50 Choosing Speakers: The Art of Curation 23:05 Virtual vs. In-Person Events: Making the Right Choice 25:43 The Role of Podcasts in Event Promotion 29:10 The Importance of Human Connections in a Digital Age https://www.theagentsofchange.com/ | |||
| The Secret to Building Brands in the AI Era: Insights from Telegraph's SEO Director | 12 nov. 2025 | 00:43:14 | |
Building brands just got harder. But in this episode, I'll show you why it's not rocket science. In this episode of the BuzzStream Podcast, host Vince Nero is joined by Harry Clarkson-Bennett, the SEO Director at The Telegraph in the UK and the creator of the Leadership in SEO Substack. Together, they discuss the challenges and strategies for building a brand in the post-AI era. The conversation covers a wide range of topics, including the importance of understanding your audience, the evolving role of SEO and backlinks, and the impact of AI on content visibility. Harry also shares insights into the internal workings of a major publisher and the competitive landscape of digital PR. ⏰ Timestamps
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| Mastering Reactive PR in the US with Madeleine Dykes of Rise at Seven | 05 nov. 2025 | 00:32:12 | |
In this episode of the BuzzStream podcast, host Vince Nero is joined by Madeleine Dykes, head of digital PR at Rise at Seven, to discuss all things reactive PR in the US. Madeleine shares insights on the importance of staying current with news, strategies to pitch expert commentary, the differences between UK and US media landscapes, and how to use reactive PR to build relationships with journalists. ⏰ Timestamps:
🔗 Check out all links here: If you want to learn more about how to master reactive PR, check out our post: https://www.buzzstream.com/blog/reactive-pr/ | |||
| Mastering Reactive PR with Leah Daly | 29 oct. 2025 | 00:31:19 | |
Mastering Reactive PR with Leah Daly (BuzzStream Podcast) In this episode of the BuzzStream Podcast, host Vince Nero is joined by Leah Daly, Senior PR at Fat Joe, to talk about mastering reactive PR. Episode SummaryLeah shares her insights on the various strategies, the importance of relevancy, and the daily workflow required for successful reactive PR. They discuss key mistakes to avoid, proactive preparation for reactive PR, and best practices for identifying and pitching the right journalists. Chapters
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| Why SEO, PR, and Content Must FINALLY Work Together | 22 oct. 2025 | 00:35:02 | |
Unlock the secret to combining SEO, PR, and content in the AI era! Tamara Sykes joins us to explore how brands stay visible, trusted, and discovered in today’s landscape. In this episode, BuzzStream’s Vince Nero sits down with Tamara Sykes (Head of Client Strategy, Stacker) to explore how the boundaries between SEO, PR, and content are blurring. We cover how traditional roles are changing, how those teams can work better together, and what smaller organisations need to do to stay aligned and effective. You’ll also learn:
And much more. ⏰ Timestamps: 00:00 Intro 00:17 The Changing Landscape of SEO and AI's Impact 01:07 Understanding the Overlap Between SEO, PR, and Content 01:50 The Role of Discoverability and Visibility in AI 03:13 Traditional vs. Digital PR in the AI Era 04:12 The Importance of Collaboration Between SEO and PR 05:23 Challenges and Solutions in PR and SEO Collaboration 06:22 Insights from the State of Digital PR Study 08:56 Aligning PR, SEO, and Content Strategies 09:18 The Role of Data in PR and SEO Collaboration 12:28 Content Strategy and Prioritization 16:21 Flexibility in Planning and Adapting Strategies 20:12 Navigating Industry-Specific Challenges 22:08 The Importance of Flexibility and Communication 23:04 Dealing with Internal Red Tape 24:22 Aligning Goals Across Teams 28:13 Simplifying Strategies for Small Businesses 31:18 Measuring Impact and Success 33:24 Final Thoughts and Contact Information Links mentioned in the video:
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| How to Survive and Thrive in Digital PR during GEO | 15 oct. 2025 | 00:35:09 | |
In this episode of the BuzzStream Podcast, host Vince Nero speaks with Kelsey Libert, co-founder of Fractl, about the evolving landscape digital PR now that LLMs are in the mix. Kelsey shares insights on building relationships with journalists, adapting to changes in Google search, and the significance of niche publishers in LLMs. The conversation emphasizes the need for marketers to create valuable content and leverage AI tools to enhance their strategies. ⏰ Timestamps 00:00 - Introduction to AI and SEO 02:52 - Understanding Generative Engine Optimization (GEO) 05:47 - The Role of Links in the New Landscape 08:27 - Digital PR Strategies in the Age of AI 11:12 - Building Relationships with Journalists 14:05 - Navigating Google Search Frustrations 18:56 - Expanding Beyond Google: Multi-Channel Strategies 21:32 - Leveraging AI for Content Syndication 27:32 - Key Metrics for Tracking Performance 32:11 - The Future of Niche Content in LLMs Check out Kelsey's work at frac.tl Check out BuzzStream at buzzstream.com | |||
| How to do B2B Content Marketing in an AI Era | 09 oct. 2025 | 00:31:19 | |
In this episode of the BuzzStream podcast, host Vince Nero interviews content marketing expert David Bain. David, the founder of the UK-based content agency Casting Cred, shares his views on what content marketing means in 2025, including the importance of delivering the right content to users at the right time. He elaborates on his six H content framework—hero, hub, help, heart, happy, and human content—and how it helps map customer journeys and sustain content strategies amidst rapid industry changes. ⏰ Time Stamps 00:00 - Intro 01:42 - Defining Content Marketing in 2025 01:53 - User-Centric Content Strategies 03:59 - SEO and Digital PR in Content Marketing 05:17 - Email Marketing and the 6H Framework 09:37 - The Pump and Funnel Marketing Model 14:53 - Adapting Content Strategies in the AI Era 18:00 - Monitoring Content Marketing Success 19:57 - Trends in SEO and Content Marketing 23:32 - Maintaining a Content Framework Amidst Change 27:04 - Final Thoughts and Upcoming Projects🐝 Don't miss all of BuzzStream's content:www.buzzstream.comCheck out more of David on: www.castingcred.com | |||
| AI and Brand Visibility: Ahrefs' Insights from 75,000 Brands | 01 oct. 2025 | 00:30:36 | |
We’re diving into Ahrefs’ huge new study on AI and brand visibility — they looked at 75,000 brands to see how often they get mentioned in AI tools, and what that means for SEO and digital PR. If you want to know where brand visibility is headed in the AI era, this one’s packed with insights you don’t want to miss. ⏰Time stamps 00:00 - Intro 00:18 - Overview of the Ahrefs Study 01:47 - Inspiration Behind the Study 05:54 - Key Findings and Surprises 10:09 - Building a Brand vs. Building Mentions 12:28 - Strategies for Brand Building 18:00 - The Role of Links in AI Overviews 19:24 - Sentiment and Quality of Mentions 22:03 - Optimizing for AI vs. Traditional Search 24:17 - Final Thoughts and Takeaways Check out the full study from Ahrefs here: https://ahrefs.com/blog/ai-overview-brand-correlation Check out Buzzstream here: https://www.buzzstream.com | |||
| How to Show Up in AI using Relevance Engineering | 26 sept. 2025 | 00:31:15 | |
In this episode of the BuzzStream podcast, Mike King, founder of iPullRank, shares how relevance engineering can help you show up in AI. Vince and Mike discuss the impact of AI on the industry, specifically focusing on Google's recent updates and the significance of digital PR in the evolving landscape. Mike explains the concept of relevance engineering, a new approach that combines AI, information retrieval, content strategy, UX, and digital PR. He also shares practical strategies for businesses to stay ahead in the AI era, as well as the importance of creating highly relevant and specific content. ⏰ Time Stamps00:00 Introduction 00:36 The Future of SEO and Digital PR 01:29 Google Leak and Its Relevance 04:37 Relevance Engineering Explained 08:17 Impact of AI on SEO and Digital PR 22:35 Practical Tips for Small Businesses 24:33 Tools and Strategies for AI Optimization 29:18 Final Thoughts and Conclusion ❗️Find all of Mike's work on https://www.ipullrank.com 📧 Check out our email newsletter: https://www.buzzstream.com/newsletter | |||
| Mastering Reactive PR and Newsjacking with Katie Storey | 18 sept. 2025 | 00:38:53 | |
In this episode, Vince is joined by Katie Storey, Director at Press Box PR. Katie shares her insights on reactive PR and newsjacking, drawing from her extensive experience as both a journalist and a PR professional. Learn how to stay relevant, be the first to the punch, and pitch effectively. Whether you're new to PR or looking to up your game, this episode is packed with valuable tips and real-world examples. ⏰ Timestamps 00:00 - Intro 00:55 - Defining Newsjacking and Reactive PR 03:09 - Thinking Like a Journalist 07:03 - Five Keys to Newsjacking 09:35 - Relevancy and Case Studies 19:04 - Connecting the Dots in PR 19:59 - Creative Ideation Techniques 20:56 - Leveraging News for Brand Relevance 22:31 - Importance of Google Alerts 23:03 - Relevance in Local News 26:15 - Quick Content Turnaround 28:46 - Asserting Your Authority 32:22 - Engaging but Concise Pitches 34:35 - Building Relationships with Journalists 37:20 - Conclusion and Final Thoughts ❗️Don't miss another episode. Subscribe to the BuzzStream Newsletter: https://buzzstream.com/newsletter/ Interested in learning more? Check out our post about newsjacking: https://buzzstream.com/blog/newsjacking/ | |||
| The Coolest PR Trick in Baseball History? | 16 sept. 2025 | 00:12:07 | |
In this quick hit bonus edition of the BuzzStream Podcast, Vince Nero hosts Thomas Fish, the president of Blowout Cards, to discuss a successful reactive PR campaign centered around the viral 'Phillies Karen' incident. ⏰ Timestamps00:00 Intro 00:43 Setting the Scene: The Phillies Karen Incident 02:00 Blowout Cards' Viral Campaign 03:45 About Blowout Cards 05:59 The Impact and Lessons Learned 11:17 Conclusion and Final Thoughts 🃏 Check out blowoutcards.com 🐝 Visit Buzzstream.com 📧 Subscribe to our newsletter: buzzstream.com/newsletter | |||
| How to Value Links in the AI Era | 10 sept. 2025 | 00:38:15 | |
In this episode of the BuzzStream podcast, Vince Nero interviews Tamara Novitović, the head of SEO at Bazoom, about link value in 2025 within the context of the AI era. Here are some things you'll learn: ⭐️ Limitations of traditional metrics like Domain Authority (DA) and Domain Rating (DR) ⭐️ Advocating instead for a more nuanced approach that takes into account the quality and context of backlinks ⭐️ The dangers of manipulative link-building practices ⭐️ Potential pitfalls of over-reliance on metrics that can be easily gamed ⭐️ 'Impact Score' as a framework to help businesses focus on backlinks that provide genuine value ⏰ Timestamps 00:00 Intro 00:16 Redefining Link Value in the AI Era 01:53 The Pitfalls of Vanity Metrics: DA and DR 03:32 Manipulation of SEO Metrics and Its Consequences 05:11 The Debate on Trust Flow and Citation Flow 08:25 Negative SEO and Spam Brain 12:47 The Overuse of HARO and Its Risks 17:10 The Importance of Engagement and Click-Through Rates 24:22 Guest Posts and the Future of Link Building 28:48 Introducing the Impact Score 34:08 Final Thoughts and Conclusion Don't miss another podcast by subscribing to our newsletter: buzzstream.com/newsletter/ Download our new media list building tool, ListIQ: buzzstream.com/listiq/ | |||
| A Deep Dive into Journalist Requests with Greg Heilers | 04 sept. 2025 | 00:43:32 | |
In this episode of the BuzzStream podcast, host Vince Nero welcomes Greg Heilers, co-founder of Jolly SEO, to discuss the intricacies of using HARO (Help a Reporter Out) and similar platforms to build great links and coverage. Greg shares valuable tips on quality checks, dealing with fake experts, and cutting through the noise in an increasingly competitive landscape. ⏰ Timestamps 00:00 Intro 00:42 Meet Greg Heilers: Co-Founder of Jolly SEO 01:09 Understanding HARO and Pitching Platforms 02:03 Client Prerequisites for Successful Pitching 04:32 Exploring Various Quote Platforms 08:13 Direct Outreach and Digital PR Strategies 9:12 Proactive Pitching 11:01 Quality Checks 14:33 Evaluating Opportunities 18:40 More on Quality Checks 22:28 Challenges 25:35 The Fake Expert Problem 30:42 Tips for the Perfect Pitch 36:29 Reaching out on Behalf of a Client vs Direct 38:58 Navigating Client Timelines 40:36 The Future of HARO Type Outreach 📩 Check out JollySEO: https://www.jollyseo.com 🌐 Learn more about BuzzStream: https://www.buzzstream.com 👉 Don’t forget to like, comment, and subscribe so we can keep bringing you more conversations with the brightest voices in PR, SEO, and digital marketing. | |||
| Building Your Personal Brand in PR with Grace Burton | 21 août 2025 | 00:29:18 | |
Building a Personal Brand in PR with Grace Burton In this episode of the BuzzStream Podcast, host Vince Nero sits down with Grace Burton, Senior Digital PR Executive at Digital Loft and co-creator of the PR Insider newsletter, to talk about one of the biggest growth levers for PR professionals today: building a personal brand. If you’ve ever struggled with consistency, confidence, or knowing what to post, this conversation is packed with actionable insights. We dive into:
⏰ Timestamps
Links 📩 Subscribe to PR Insider: https://www.theprinsider.com/ Enjoyed the episode? Like, comment, and subscribe so we can keep bringing you more conversations with the brightest voices in PR, SEO, and digital marketing. | |||
| How to Steal SEO Strategies from Competitors | 14 août 2025 | 00:31:46 | |
In this episode of the BuzzStream Podcast, host Vince Nero is joined by Shane Dutka, founder of SiteCurve and former VP of SEO at Three Ships. Shane discusses his strategies for analyzing competitors' link profiles, methods for handling toxic links, and the importance of keywords in an AI-driven world. Timestamps: 00:00 - Introduction 01:30 - Importance of Competitor Analysis 04:20 - Affiliate Marketing Trends 08:50 - Site Curve’s Keyword Tracking Approach 12:15 - Evaluating and Disavowing Toxic Links 17:30 - Role of AI in SEO 22:00 - Traditional SEO vs. AI-first Strategies 26:40 - Importance of Conversion Rate Optimization 31:00 - Wrapping Up Subscribe to the BuzzStream newsletter today: www.buzzstream.com/newsletter Try out our new media list building tool, ListIQ, for free with this link: www.buzzstream.com/listiq | |||
| How GEO Is Changing Digital PR with Oliver Sissons of Reboot Online | 07 août 2025 | 00:31:54 | |
In this episode of the BuzzStream Podcast, host Vince Nero dives deep into the future of search with Oliver Sissons, Search Director at Reboot Online. We’re unpacking how AI is reshaping search visibility — from AI Overviews to Generative Engine Optimization (GEO) — and what that means for your PR, SEO, and brand strategy. 🔍 In this episode, we cover: - What is GEO (Generative Engine Optimization) and how it differs from traditional SEO - How PR and brand mentions influence LLMs like ChatGPT, Claude, and Gemini - What leaks and AI system prompts reveal about how AI decides who to cite - Why context wrapping is the next big thing in digital PR - How social posts (even LinkedIn!) are now feeding into AI answers - Reboot’s wild experiments: convincing AI of a fake football team and testing AI-generated PR campaigns🔥 Whether you're an SEO, PR pro, or content marketer — this is your crash course in how to future-proof your visibility strategy in the age of AI. ⏰ Timestamps: 00:00 - Intro 00:50 - Defining AI Terminology 03:11 - Insights on AI Leaks and Their Implications 09:20 - The Role of PR in AI Visibility 19:35 - Challenges and Strategies for Small Businesses 21:17 - Reboot's AI Experiments and Findings 25:47 - The Impact of Social Media on AI Results 28:45 - Concluding Thoughts and Future Directions 💻 Check out the full post: https://www.buzzstream.com/blog/geo-changing-pr-podcast/ 🤝 Our website: https://www.buzzstream.com ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Building Your Website's Topical Authority with Kevin Indig | 31 juil. 2025 | 00:34:39 | |
In this episode of the BuzzStream Digital PR and Link Building podcast, host Vince Nero welcomes SEO expert Kevin Indig to discuss the crucial topic of topical authority. Kevin shares key insights from his Growth Memo newsletter, including the four levers of topical authority: content breadth and depth, smart internal linking, relevant backlinks and mentions, and content pruning. They explore the differentiation between topical authority and brand authority, the importance of quality over quantity in SEO, and the impact of AI on search results.⏰ Timestamps00:00 - Intro01:58 - Defining Topical Authority04:57 - Topical Authority in the Age of AI07:35 - The Role of Backlinks and Mentions10:37 - Content Strategies for Topical Authority13:27 - Four Levers of Topical Authority21:17 - Engagement and User Behavior29:03 - Future of Topical Authority and AI33:28 - Conclusion and Farewell💻 Check out the full post: 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Rewriting PR for the AI Era: From Links to Brand Signals | 24 juil. 2025 | 00:35:32 | |
With AI moving so quickly, my conversation with Beth Nunnington, founding member and Global VP of Digital PR at Journey Further, couldn't have come at a more critical time. (I actually bumped it up in the schedule so that people could heed Beth's great advice.) We discuss the evolving landscape of PR and its growing importance in a highly fragmented search environment. However, that's not all; brand awareness, the interactions between brand signals and AI technologies like Google and ChatGPT are becoming increasingly popular.In this chat, we discuss what that means for brands specifically. Tune in. ⏰ Timestamps 00:00 - Introduction 00:30 - Why PR is Having a Moment 01:50 - Understanding Brand Signals and Mentions 03:16 - International Perspective on PR Trends 04:05 - Defining Branding, Brand Awareness, and Brand Building 06:28 - The Role of PR in Brand Building 08:21 - Google and Brand Signals 10:30 - Impact of AI and LLMs on PR 15:01 - Relevance and Sentiment in PR 20:37 - Strategies for Building Brand Signals 27:10 - Measuring Success in Digital PR 30:55 - Future-Proofing PR Strategies 34:37 - Conclusion 💻 Check out the full post: https://www.buzzstream.com/blog/digital-pr-ai-podcast/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| The Shocking State of Digital News with John Shehata | 17 juil. 2025 | 00:31:01 | |
In this episode of the BuzzStream Podcast, host Vince Nero sits down with John Shehata, CEO and founder of NewzDash, to discuss the evolving digital news landscape. They examine the impact of AI on news publishing, SEO, and audience development, as well as the importance of brand loyalty and diversification in the current media landscape. They also provide actionable insights for PR professionals and discuss how tools like NewzDash can help optimize visibility on search and news platforms. Join the conversation for a deep dive into the future of digital news and strategies to navigate these changes effectively. ⏰ Time stamps 00:00 - Introduction 00:54 - Overview of News Dash 02:11 - The Changing Media Landscape 04:11 - Impact of AI on News Industry 07:35 - Big Brands vs. Small Brands in SEO 15:41 - Building Brand Loyalty 23:34 - Trends in US Media 26:03 - PR Pitches to News Publishers 28:30 - Conclusion 💻 Check out the full post: https://www.buzzstream.com/blog/digital-news-podcast/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| SEO Isn't Dead, It's Just Changing with Cyrus Shepard | 09 juil. 2025 | 00:31:34 | |
In this episode of the BuzzStream podcast, host Vince Nero is joined by Cyrus Shepard, founder of SEO agency, Zyppy SEO. They discuss the evolving landscape of SEO, addressing changes in link-building strategies, the importance of brand and reputation, and how traditional SEO practices fit into the modern digital marketing world. Cyrus also shares insights from his experience as a Google quality rater and offers advice on building authoritative content and effective link strategies. Whether you're a seasoned marketer or new to SEO, this episode provides valuable perspectives and actionable tips. Tune in for a deep dive into the current state and future of SEO. Timestamps: 00:00 Introduction 01:00 Cyrus's Background in SEO 02:45 Changes in Link Building and Ranking 05:30 Impact of Google's Helpful Content Update 09:25 The State of Affiliate Sites 13:00 The Importance of Brand and Reputation in SEO 17:40 Effective Anchor Text Strategies 21:13 Off-Page Reputation Management 24:40 Quality Rater Insights on E-E-A-T 29:15 Addressing Negative Reputation 32:10 Role of Unlinked Mentions 35:55 SEO and the Age of AI 41:00 Final Thoughts and Future of SEO 💻 Check out the full post: https://www.buzzstream.com/blog/seo-isnt-dead-podcast/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Digital PR in the UK vs US [Part 2] with Will Hobson | 19 juin 2025 | 00:38:20 | |
In this episode of the BuzzStream Podcast, host Vince Nero welcomes back Will Hobson, VP of PR at Rise at Seven, to discuss the differences between UK and US digital PR. Their conversation was about the current state of digital PR, including the impact of recent SEO updates and the increasing importance of AI in the industry. Will shares insights from his year in the US market, highlighting the need for compelling stories and the potential for digital PR to evolve beyond just link building. ⏰ Time Stamps 00:00 Intro 00:48 Differences Between UK and US Digital PR 02:23 Challenges and Opportunities in US Digital PR 05:07 Creative Storytelling in PR 10:43 Learning from the US Market 13:08 Adapting to SEO Changes and AI 14:51 Collaborative Campaign Strategies 18:20 Journalism Trends and PR Myths 20:34 The Importance of Melody in Storytelling 21:06 Identifying a Good Story 21:55 Effective Strategies in the US Market 24:02 Regional and Local Outreach Tactics 26:04 Balancing National and Local SEO 31:16 The Role of Expert Commentary 33:41 The Influence of TikTok and Short-Form Content 35:23 Emerging Platforms and Future Trends 36:53 Final Thoughts and Closing Remarks🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How AI Is Reshaping Digital PR Workflows – with Authority Hacker’s Mark Webster | 10 juin 2025 | 00:37:09 | |
In this episode of the BuzzStream Podcast, host Vince Nero chats with Mark Webster, co-founder of Authority Hacker, about the evolving landscape of digital PR and SEO, strategies for link building, using AI for content creation, and the importance of innovative ideas to stand out amidst increasing noise. Mark also shares insights on automating processes, creating unique data-driven content for passive link building, and the future of digital marketing. ⏰ Timestamps: 00:00 Introduction 01:12 Overview of Authority Hacker 02:10 Impact of Google's Algorithm Changes 02:55 Transition to AI and New Strategies 04:42 Challenges and Opportunities with AI 08:26 Digital PR and Link Building Insights 11:24 AI Workflows for Digital PR 18:08 Passive Link Building Strategies 19:20 The Power of Ranking for Statistics Keywords 20:55 Creating Unique Data Through Surveys 21:05 Exploring Paid and Organic Ranking Strategies 21:30 Effective Outreach Campaigns 23:32 Leveraging AI for Link Building 25:09 Automating Outreach with AI Tools 31:31 Philosophical Insights on Technological Advancements 35:30 Final Thoughts and Where to Find More 💻 Check out the full post: https://www.buzzstream.com/blog/ai-digital-pr-podcast/ 🤝 Our website: https://www.buzzstream.com ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How and Why We Build ListIQ for Digital PRs (with our CEO, Paul May) | 04 juin 2025 | 00:27:29 | |
In this episode of the BuzzStream podcast, host Vince Nero and co-founder Paul May discuss the launch of ListIQ, an AI-powered media list-building tool designed to help build more targeted lists.They explore the challenges of traditional media list building, the importance of targeted outreach, and how generative AI can streamline the process. The conversation also explores the evolving landscape of digital PR, the importance of establishing relationships with journalists, and the future capabilities of List IQ as it integrates with BuzzStream's CRM.Timestamps:00:00 Introduction to List IQ and BuzzStream02:17 The Need for Targeted Outreach06:00 Generative AI in PR and Outreach09:02 Challenges in Media List Building11:35 The Future of Digital PR15:01 Building Relationships with Journalists17:49 The Foundation of List Building20:09 List IQ vs. Traditional Media Databases23:58 Integration with BuzzStream CRM25:13 Future Capabilities of List IQ💻 Check out the full post: https://www.buzzstream.com/blog/listiq-podcast/🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Why Relevancy in Digital PR is More Important Than Ever (With Olivia Bence) | 22 mai 2025 | 00:39:43 | |
In this episode of the BuzzStream podcast, host Vince Nero interviews Olivia Bence, the head of digital PR at Bring Digital. They discuss into the importance of relevancy in digital PR, particularly focusing on obtaining relevant links and pitching the right journalists. Olivia shares insights on how her agency integrates services for optimal client results, discusses the industry's shift towards targeted link-building strategies, and emphasizes the necessity of building meaningful relationships with journalists. The conversation touches on current trends, challenges, and future directions in digital PR, making this episode a must-watch for anyone interested in the field. ⏰ Timestamps00:00 Intro00:18 Meeting at Brighton and Upcoming Events00:47 Industry Trends and Relevant Links01:28 About Bring Digital03:32 Challenges in Digital PR and SEO06:07 Impact of Unlinked Brand Mentions10:54 Relevancy in Content and Pitching17:30 Balancing Content Strategy21:29 Starting Small: Building Trust and Awareness21:56 Going Big: National Campaigns23:19 The Importance of Relevant Journalists23:46 Finding and Targeting Journalists27:57 Building Effective Media Lists35:55 The Future of Digital PR38:53 Conclusion and Final Thoughts💻 Check out the full post: https://www.buzzstream.com/blog/digital-pr-relevance-podcast/🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| What Is the Peso Model and Why Should You Care? | 12 mai 2025 | 00:28:39 | |
In this episode of the BuzzStream Podcast, host Vince Nero welcomes Gini Dietrich, author and founder of Spin Sucks, to discuss her renowned PESO Model. They delve into the importance of integrating digital PR with other marketing functions, the evolution of the Spin Sucks blog, and how to effectively use the PESO Model to amplify brand messaging. Gini also shares insights on the current state of PR, the challenges of collaboration within marketing teams, and the role of AI in shaping the future of PR and marketing. Tune in for valuable tips and thought-provoking discussions on modern PR strategies. ⏰ Timestamps00:00 Intro 00:13 Introduction to Gini Dietrich and the Peso Model 02:09 The Genesis of Spin Sucks 05:01 Explaining the Peso Model 06:57 Implementing Cross-Channel Amplification 10:29 Challenges in Marketing Collaboration 18:40 The Importance of Multi-Touch Attribution 22:51 The Role of AI in Modern Marketing 27:27 Conclusion and Final Thoughts 💻 Check out the full post: https://www.buzzstream.com/blog/peso-model-podcast/🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How to Build Links in Local Markets in the U.S. | 06 mai 2025 | 00:43:22 | |
In this episode of the BuzzStream podcast, Vince Nero chats with Chris Brencans, CEO of On The Map, to discuss the intricacies of local SEO and link building. Chris shares his insights on the rising importance of digital PR, the impact of SEO algorithm changes on local search, and the significance of building authoritative links in regional markets. ⏰ Timestamps 00:00 Intro 00:50 Introduction to Local Search and Digital PR 01:48 Impact of SEO Algorithm Changes on Local Search 03:44 The Role of Links in Local SEO 08:09 Strategies for Building Links in Local Markets 09:25 Data-Driven Campaigns and Digital PR Success Stories 11:36 Reactive PR and Expert Commentary 13:48 Connecting Trends to Local Businesses 18:47 Building Journalist Relationships and Pitching Effectively 21:46 Leveraging Daylight Savings for PR 22:37 The Role of Directories in Local SEO 23:17 Community Outreach and Local Events 27:42 Sponsorships and Charity Drives 28:21 Cost and Strategy of Sponsorships 31:15 SEO Tips for Small Local Businesses 31:48 The Importance of Google Business Profile 36:04 Challenges of Pitching to Local News 40:54 SEO as Brand Building 42:10 Conclusion and Final Thoughts 💻 Check out the full post: https://www.buzzstream.com/blog/local-link-building-podcast/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How to Pitch Local U.S. News for Better Links and Coverage | 30 avr. 2025 | 00:51:43 | |
Want to get links and coverage from local U.S. news outlets? Buckle up. In this episode of the BuzzStream Podcast, host Vince Nero speaks with Collin Czarnecki, co-founder of Noble Digital PR Agency, about the intricacies of pitching to local news outlets in the US. Collin shares his journey from journalism to founding his agency, offering insights into his experience with Gannett, Patch, and launching his own hyper-local news site. They discuss strategies for successful local and national pitches, the importance of leveraging local data sets, the structure of newsrooms, and the benefits of understanding media landscapes. This conversation is packed with valuable tips for digital PRs and link builders aiming to enhance their outreach efforts! ⏰ Timestamps 00:00 Intro 00:25 Meet Collin Czarnecki: From Journalism to PR 03:37 The Journey from Patch to Noble Digital PR 06:27 The Role of Journalism in Digital PR 08:17 Tapping into Local News for PR Success 13:17 Leveraging FOIA Requests for Data-Driven Stories 15:14 Timing and Strategy in PR Pitches 19:11 Navigating the Media Landscape: Local vs. National 22:36 Targeting the Right Outlets for Your PR Campaign 27:21 Exploring Digital and Local News Options 28:06 Challenges and Opportunities in Local News 30:11 Crafting Effective Pitches for Local News 32:09 Pitching to Different Media Types 35:42 Understanding Newsroom Structures 39:36 Tips for Effective Media Outreach 45:42 Adapting to Newsroom Changes 50:10 Conclusion and Final Thoughts 💻 Check out the full post: https://www.buzzstream.com/blog/local-news-podcast/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X: @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Help a Reporter Out (HARO) is Back! (We Talked to the New Owner) | 18 avr. 2025 | 00:14:53 | |
In this episode of the BuzzStream podcast, host Vince Nero sits down with Brett Farmiloe, CEO of Featured.com, who shares exhilarating news about the acquisition and revival of the Help A Reporter Out (HARO) platform. The two discuss the platform's history, challenges, and the steps being taken to improve its quality and reliability. Brett also explains how featured.com connects subject matter experts with publishers and what differentiates it from HARO. ⏰ Timestamps:00:00 Intro00:16 The Acquisition of HARO02:37 Challenges and Solutions for HARO05:44 Reviving HARO: Strategies and Expectations09:54 Comparing HARO and Featured11:37 Global Reach and Industry Impact12:55 Conclusion and Call to Action💻 Check out the full post: https://www.buzzstream.com/blog/haro-is-back-podcast🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||