Business Witchery – Détails, épisodes et analyse

The overwhelm of the political moment is enough to stop even the most seasoned of movers & shakers in our tracks.

But when I sit at my altar and pray for guidance, I hear the same thing over and over again:

It is time for the witches to be precisely on purpose.

I see images—not just of my students and clients, but of my friends, mentors, colleagues, family members & ancestors—all at a crossroads.

Do we continue moving in reactivity to the systemic blows?

Or do we move as creative visionaries, aligned with the more beautiful world that lives just below the surface of these systems?

We cannot afford to wait for permission to lead. We cannot afford to let despair hijack our power. And frankly, we cannot afford to be broke, without the resources we need to fund our visions, however big or small.

Now is the time for focused, strategic, visionary action. Now is the time to center what we’re here to build—along with what we’re here to resist.

And that’s why playing small in our businesses won’t cut it anymore.

Because honestly:

The systems we were taught to survive within were never built for us to thrive.

But we are bigger than these systems. And it's time for us to think bigger about our businesses, too.

About what they can service, fund, alter and rearrange on our beautiful, heartbreaking, glorious planet.

This is what I’m talking about in today's episode:

• How to shift from reactionary survival mode to visionary leadership
• Why 10x goals are easier than 2x goals (and how it applies to world-changing work)
• How you can expand your impact, wealth & influence in service to liberation in a way that feels joyful & like it was always your to do

Beloveds, the moment is calling. Your vision is calling.

Will you answer?

 

PS! –– On Wednesday February 26th, I'm hosting a FREE RITUAL WORKSHOP called ​BUSINESS WITCHERY 10X (click here to join)​.

If you’re feeling the call to be precisely on purpose but aren’t sure where to focus… come through!

Buckle in for this potent bite-sized podcast because this is some of the MOST USEFUL marketing advice I have to offer!

There are 2 types of marketing witches:

Creative Marketing Witches and Relational Marketing Witches.

Almost all online marketing programs teach you how to be a Creative Marketing Witch... and completely leave out the brilliance, genius and NECESSITY of Relational Marketing Witchery.

In my world?

I invite every single one of my clients to wield BOTH Creative Marketing Witchery and Relational Marketing Witchery.

But not in a rote, uniform, cookie-cutter way.

Instead, in a way that leads with your strength, then follows up with the other side of the coin.

Tune into the episode for advice on how to increase the effectiveness, JOY and success of your marketing strategy, by leading with your strength... but then also supplementing with the other side of the coin! 

Big love. Wild trust. xox, Rachael

PS! –– In 3 weeks on Thurs Feb 27th, doors open to my new program, The Business Witchery Accelerator!!

It's a 6 month container (Equinox to Equinox) for world-changing witches with world-changing visions to do the work required to actually cultivate world-changing wealth.

I've distilled everything I've ever taught about business into 6 potent as fuuuuck ritual workshops, plus 6 2-week challenges with daily dares. This program is about devotion, in action.

If you are READY to see your vision come to life on our planet in these wild times... this program is for you.

The Early Bird Price is $2500 from Feb 27th - March 4th, and you can pay in 10 monthly payments of $250. After that, the price is $3300.

PPS –– Oh wait! There's also a CEO Coven 12 month application only mastermind for powerhouse witches ready to expand in community, take your leadership to the next level, make more money than you've ever made in a way that feels truly destiny-aligned... this is for you. 20 spots only and 9 are already filled before the doors even open!

Head to businesswitchery.com/waitlist to join the waitlis for both programs.

Beloveds, I come to you with SO MUCH COMPASSION in this episode.    Honestly? It's really easy to run our businesses from secret self-obsession... aka: the Ego.    I fall into this trap all the time.    It looks & sounds like...    - Comparing myself to others and competing with them in my head... - Holding myself to impossible standards of perfection and putting SO MUCH pressure on myself to be EPIC (lol)... - Fearing others will judge or misunderstand me... - Simultaneously expecting myself to be THE BEST and THE WORST...    Etc etc etc...    Witches, if you tend to feel an anxious buzz or avoidant freeze when it comes to making money in your biz –– maybe, just maybe...   Your Ego is running your business?   A secret self-obsession has taken the place of deep Soul-level service?   You've... lost connection with your truest vision?   Again –– no shade. This happens for me all the time.   None of us are immune. Running our own businesses is an act of vulnerability. So insecurity is sure to arise.   The question isn't IF we'll fall into the trap of running our businesses from the protective shield of our Egos... the question is, when it happens, what's our move? How do we get back into true service? How do we remember the Whole Holy Point of why we started our businesses to begin with–– and be in service to THAT?    Because, truth is? Our Genius Witch is way better at serving than our Ego.    In this episode I offer up my Rx for what I do when I'm trapped in insecure self-obsession and need to reconnect to my vision, my mission and my Soul's deepest devotion.   Big love. Wild trust. xox, Rachael    PS –– Check out www.rebloomtogether.com/cackle  for a free 33 minute ritual to uncover your Genius and cackle at the same time! xo

Most of us spend 80% of our time doing basic bitch business shit to try to reach fulfillment, only leaving 20% of our energy and time available to fully live into the potency of our best medicine and the truth of our Soul’s call.

And then we wonder why it doesn’t work. Why our businesses drag. Why the income lags. Why the momentum and reputation we seek is illusive.

In this episode, I break down my definition of your ‘Genius Witch’ and offer instructions and examples for centering her/them fully in your business.

Here’s a sneak peek:

Your Witch holds your WHAT. Your reason for being alive in this lifetime. What you Soul agreed to come down to Earth to do. The thing that is way way bigger than you –– that requires courage to say yes to. Cuz real talk? Your Witch is the one brave enough to claim: unlikely visions can come to life… if you’re willing to burn for them. If you’re willing to go all in.

Your Genius holds your HOW. Your X factor, special sauce, secret ingredient, unique to you. The medicine you were born to embody. Your very specific giftedness that comes naturally to you. That, when focused on, has the potential to exponentially grow in potency. Your Genius is the way that you are meant to contribute to the call of your Witch.

And the combination of your Genius and your Witch is the path of your greatest impact potential, which often aligns to your greatest income / resource potential.

Tune into the episode for a few examples of how I’ve worked with clients to help them let go of the busy work in their businesses and anchor into their Genius Witch, and the delicious results that followed.

Big love.
Wild trust.
xox,
Rachael

PS –– If you’re feeling a bit at a loss about your Genius, head to rebloomtogether.com/cackle. Free 33 minute ritual to joyfully drop right in. Mwah!

Inside the curse of capitalism, we’re tend to ask questions like, “How do I make $10k this month?” Or… “How do I get 20 people to join my program?”

While those questions *make sense* from a basic business perspective…

They don’t put you in contact with your Genius Witch––the part of you who knows how to align your Soul’s calling to the collective moment, and make abundant magick from THAT place.

It is time for us to expand our businesses beyond the extractive, scarce and competitive vision of capitalism.

It's time for us to remember why we were born in these heart-breaking, heart-expanding times of so many endings and so many beginnings.

It's time for us to use our businesses as vessels to birth a more beautiful world.

3 essential questions to help you get there. Practical magick for the world-changing business witch.

If you love 'em, if they move you and stir you into deeper clarity & sparks of possibility...

Do me a favor. Press share on the episode. Rate & subscribe to the pod.

Let's be the mycelial network of miraculous change we were born to be.

Big love. Wild trust. OMG! A Podcast is Born! Share with your coven & bestiessss.

Please & infinite thank youuuus. ETERNAL CACKLING LOVE ~

xoxox, Rachael

PS – Gorgeous podcast music (Imperfect Offering) by my coven soul sister Marya Stark on her album Underground River that is a collective spell for the HEALING OF THE WATERS, WORLDWIDE. Divine alliance. So grateful. I love you, Marya. Thank you for your musical oracular genius. Tune in with  Marya's song magick here.

PPS – Dive deeper into the mystery school of business and world-changing witchery at businesswitchery.com and @rachaelmaddox on Instagram.

If you don't know who ​Chani Nicholas​ is, here’s the TL;DR –

Magical, radical, professional astrologer with over 1 million app users... and a business model that’s rewriting the rules of abundance.

But let’s talk about just how life-giving and human-centered Chani Nicholas’s company is, because it’s nothing short of revolutionary.

In just four years, Chani and her wife Sonya Passi (CEO), have 10x-ed their business:

🔮They've taken their team from 3 to 35 employees. 
🔮Their audience has expanded from 100,000 email subscribers to 1 million app users.
🔮And their scaling? 1000% ethical.

According to this ​Forbes article​, here’s what that actually looks like:

✨Starting salaries of $80,000 for all her employees
✨7 weeks of company-wide shutdowns (yes, paid)
✨A four-day workweek
✨Stipends for vacation, personal growth, parental leave, tech, and wealth-building
✨5% of revenue donated to a nonprofit, monthly.

THIS is what I mean when I say "world-changing witches with world-changing visions cultivating world-changing wealth in service to their soul's deepest mission."

A business built on enoughness, not scarcity.

One that proves abundance begets abundance, when you own & hone your Genius Witch at the center of your biz.

And the reason why I'm fiercely passionate about radical witches making big money. We do shit like this.

So, let Chani & Sonya be your witchy business inspo for the day.

And if you want to geek out about HOWWWWW Chani & Sonya actually did this... without hustle & grind eating them from the inside outttt....

Tune in to today's podcast episode where I break it all down using my 10x business lens.

In this week’s episode of Business Witchery, I dive into one of the most game-changing (and often overlooked) marketing truths:

Sales and marketing are way easier when your offer actually meets your client’s real needs.

I walk you through a simple but potent framework to align your Genius Witch — aka your joy, fluency, passion, and values — with your favorite client's most urgent questions, challenges & desires.

You’ll learn:

• How to identify what lights you up and solves what your client is really struggling with, simultaneously

• Why naming your offer after your process is often a sales killer

• How to name your offer using your client’s kitchen-table language (this one tip alone will transform your sales!)

This episode is short, fun, and super actionable, especially if you’re refining your offers or prepping for a launch.

If you’ve been feeling burnt out from working super hard on crafting the perfect offer, and then… crickets when it comes to sales… this one’s for you.

Big love. Wild Trust.
xox,
Rachael

PS – Are you loving the podcast?!?! Press share it with a biz besties and/or leave a review. I’d be so grateful. Mwah.

In this quick-hit training, Rachael shares a practical framework for designing curriculum that leads to real & lasting client transformation. 

If you’ve ever wondered how to structure your group offerings, courses, or workshops so that it actually changes lives, this is your map.

You’ll learn:

🌀 How to identify the emotional, tangible, and transformational outcomes you want your clients to receive… then create curriculum to meet those goals
🔥 How to meet your people where they’re struggling… versus feeling overwhelmed by your clients challenges
🌿 How to distill your medicine into 1 potent process or a few simple steps… versus creating curriculum that’s too lofty for people to digest
🎤 Why story or sermon is essential for grounding your process… versus simply offering rote to-do’s for clients
💎 How to make your thought leadership & body of work undeniably yours (spoiler: this is the part AI can’t do for you)

This one’s short, potent, and PACKED.

Hope it’s wildly helpful.

Xox,
Rachael

Hey beloveds,

So many of you are sitting on bodies of work that want to ripen.

Not just “good ideas.”

But frameworks. Offers. Paths of transformation rooted in seasoned experience supporting others.

But birthing those bodies of work from illusive ideas in your head, to named frameworks that actually sell…?

Lil bit tricky sometimes. 

Especially if you’re super brilliant and have precisely one zillion ideas or passions.

This week’s podcast is a mapping lesson to ground your body of work.

A way to listen with structure to what wants to come through you next.

We begin at the center with uncovering your Microdose of Magic. Where your excitement meets your favorite client’s ache. Where fluency lives in you… and wants to move through you.

And then we expand outward into:

• The questions your people are asking before and after they touch your work

• The places you feel most alive in answering those questions

• The clusters that naturally want to form — as modules, teachings, or whole-ass offers

When you do the process I lay out in today’s podcast episode, you will walk away with the beginnings of a body of work that’s not just potent… but easy to sell. 

Because it speaks directly to your client’s most important needs, questions & longings.

Whether you’re just beginning to articulate your body of work, or you’re ready to design your next signature offer with way more alignment & joyful Genius Witch vibes… tune in.

🎧How to craft an IRRESISTIBLE offer suite that results in big sales without burning you out🎧

Big love. Wild trust.
xox,
Rachael

Hey beloveds,

Inside the Business Witchery Accelerator this season, I’ve been working with tons of business owners, helping them to bring their most potent bodies of work down to earth.

And real talk…?

I’ve been noticing a tenuous trend.

Smart, soulful biz witches –– especially folks still trying to get clear on their bodies of work, brand or messaging –– are outsourcing their creative genius, essential soul searching and attuned marketing to AI… and it shows.

The result is robot poetry that sounds pretty… but doesn’t actually connect. Doesn’t actually stem from their unique medicine. And doesn’t actually focus on meeting the truth of their clients deepest needs.

I’ll be clear: I’m not all-or-nothing on AI.

1. I have nuanced values and ethical beliefs about it. (Which I share in this podcast episode.)
2. I use it in some facets of my business. 

But today’s podcast is a tough-love redirect for those of you hoping ChatGPT can understand you or your community better than you can, and then automagically build you a business.

Yes, AI can be a great implementor. A great finisher. A great editor. A great brainstormer even.

But it is not a great CEO.

That’s your job – and in today’s episode, I’ll share with you four ways to ensure you’re staying in the seat of CEO, not outsourcing it to the robot gods.

Tune in: AI Do’s & Don’ts to Future Proof Your Business

Big love. Wild trust.

Xox,
Rachael

PS – You are the magic. AI is the assistant. Never the other way around. xox