Podcast Business of Story par Park Howell, Brand Story Strategist Épisodes

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	Titre	Date	Durée
	How to Build A Positive Company Culture With Your Storytelling	14 Oct 2024	00:42:07
Fran Mallace, President & CEO of Make-A-Wish Arizona, shares what she has learned in her nearly 40 years in communications and media sales on how to build strong teams and lasting relationships with your storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn!
	#484: How to Share Your Brand Story With Those Who Don’t Look Like You	07 Oct 2024	00:49:58
Hugo O’Doherty, Director of Partnerships of Moving2 Canada, shares how to communicate your brand — its story, its value, its goods or services — to people who don't look like you or don't have the same cultural reference points as you. Namely, newcomers or immigrants. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#475: 3 Ways to Find Your Funny in Your Business Storytelling	05 Aug 2024	00:53:06
Marta Ravin, founder of Marta Ravin Productions, shows you how to embrace your unique sense of humor and not be afraid to use it at work with colleagues, clients and leading your teams. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#385: What You Can Learn From Your Mother About Business Storytelling	14 Nov 2022	00:48:42
Tommy Mello, Owner and Operator of A1 Garage Door Service and author of Home Service Millionaire, shares how he uses storytelling to connect with everyone from his colleagues to his customers and demonstrates the ROI of storytelling by growing from a single shop in Phoenix Arizona to a $100 million-plus home service business with more than 600 people operating in 17 states and growing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#384: Aligning Your Organizational/Life Purpose With Storytelling	07 Nov 2022	00:49:39
Jeff Dudan, CEO of Homefront Brands and author of “Discernment; The Business Athletes Regimen for a Great Life through Better Decisions”, shares how to Align your Organizational/Life Purpose and Values Through Storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#383: How to Measure the Emotional Impact of Your Business Storytelling	31 Oct 2022	00:53:52
Paul Zak, Professor at Claremont Graduate University, tech entrepreneur and author of Immersion: The Science of the Extraordinary and the Source of Happiness, shares how to create unforgettable experiences with your brand storytelling and measure their impact. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#382: How to Use Failure as Fuel to Ignite Your Business Storytelling	24 Oct 2022	00:53:20
Brandon Bornancin, author of Whatever it Takes: Master the Habits to Transform Your Business, Your Relationships, And Life, is the #1 best-selling author of 3 books, a serial salesperson (sold over $100M in sales), eight-figure entrepreneur (2x), inventor of Seamless.AI, and motivational speaker who is obsessed with helping you maximize your success. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#381: How to Scale Your Storytelling With Measurable Success Metrics	17 Oct 2022	00:58:53
Kyle Porter, Director of Strategy for Conklin Media, shares how to scale your brand storytelling using measurable digital marketing efforts to rapidly grow your sales. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#380: How to Make Your Sales Story Land Right the First Time	10 Oct 2022	00:57:38
Melissa Kwan, co-founder and CEO of eWebinar, shares her mission of helping you get your freedom back through an automated webinar while sharing an easy five-step process to make sure your sales stories land right the first time. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#379: How to Humanize Your Hi-Tech Storytelling for Growth	03 Oct 2022	00:44:42
Kari Nelson, Marketing Director, Construction Division, MEP, for Trimble, Inc., shares how to sell more technology by using proven storytelling structures to elevate your growth. Imnprove your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#378: How to Define Your Brand Niche Using the ABT	26 Sep 2022	00:57:13
Daniel Nestle, Leader, Communications and Corporate Responsibility, LIXIL America, shares how he uses the And, But, Therefore agile narrative framework to focus all of his business communications including defining the brand for his The Daniel Nestle Show podcast. Take Park's The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communications is built upon. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#377: How Music Composers Use Story Structure to Captivate Listeners	19 Sep 2022	00:52:48
Darius Holbert, an internationally acclaimed composer and creator of the soundtrack for Oh, The Places You’ll Go at Burning Man viral film, shares how composers use story structure to captivate their listeners. Take Park's The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communications are built upon. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#376: The Three Business Storytelling Habits You’ll Want to Break	12 Sep 2022	01:11:41
Steve Rawling, former BBC TV journalist turned international storytelling consultant and author of Storyteller Tactics, shares the bad habits you need to break to make your business storytelling much more effective. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
	#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling	29 Jul 2024	00:56:29
Phillip Swan, Managing Partner at Pi Partners and CRO at LingoAid, shares how to Create a Customer-Centric Go-To-Market Strategy With Your Brand Storytelling Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#375: How to Make Your Own Luck With the Right Storytelling Formula	05 Sep 2022	01:02:02
Mark Lachance, author of The Lucky Formula: How to Stack The Odds In Your Favor And Cash In On Success, shares how you can turn your hard work into great fortune by triggering a lot of luck along the way through the stories you tell. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
	#374: How to Reframe Your Business Story to Increase Your Brand Equity	29 Aug 2022	00:59:07
Clate Mask, co-founder and CEO of Keap and co-author of New York Times best-seller Conquer Chaos, shares how they reframed the Infusionsoft brand story and all of its equity into Keap. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
	#373: 5 Agile Conversations to Make Your Business Storytelling More Agile	22 Aug 2022	00:58:52
Jeffrey Fredrick and Douglas Squirrel, co-authors of Agile Conversations: Transform Your Conversations, Transform Your Culture, share the five agile conversations all leaders can use with their business storytelling to grow their influence and company culture. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
	#372: Your MBA Class on Business Storytelling in Under 60 Minutes	15 Aug 2022	00:59:37
Karen Padilla is a Guatemalan marketer pursuing a master's degree in Global Brand Management at Griffith College Dublin. For her thesis, Karen interviewed Park about storytelling for nonprofits. Her questions were so engaging, he decided to produce a show for all those interested in why storytelling is important for all organizations and how to do it. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.
	#371: How to Grow Your Brand Like a Weed With Storytelling	08 Aug 2022	00:46:02
Stu Heinecke, author of How to Grow Your Business Like a Weed, marketer and Wall Street Journal cartoonist, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.
	#370: How to Overcome Stigma With Your Story	01 Aug 2022	00:52:58
Erik Osland, Managing Partner of evolvedMD, and Sentari Minor, Head of Strategy, share how to overcome stigma by reframing your personal and brand story, especially as it relates to mental health. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.
	#369: The Easiest Way to Capture Testimonial Stories	25 Jul 2022	00:54:33
Gavin & Martine Hammar, founders of StoryPrompt.com, share how they used brand storytelling to grow and sell their first venture, Sendible, and are now using stories to build momentum for their new online testimonial capture platform. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.
	#368: How Agile Storytelling is Key to Building an Engaged Community	18 Jul 2022	00:56:13
Dana Malstaff, Founder of Boss Mom and the creator of the Nurture to Convert Society, shares how to build an over-the-top engaged community through what stories you share and how you share them. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.
	#367. How to Use Agile Communications to Scale Your Growth	11 Jul 2022	00:53:19
Dorian Stone, Head of Organizations Revenue at Grammarly, shares how to create effective organizational communication through agile storytelling to increase speed to market through speed to meaning.
	#366: How to Use Storytelling to Sell Your Online Business	04 Jul 2022	00:48:15
Blake Hutchison, CEO of Flippa.com, shares how they use storytelling to drive buyers and sellers to the largest marketplace for online businesses. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.
	#473: Why Building Trust With Your Storytelling is the Best Medicine	22 Jul 2024	00:45:30
Dr. Jessica Vogelsang, Chief Medical Officer at the American Animal Hospital Association (AAHA) and author of All Dogs Go to Kevin, shares how she uses storytelling to demonstrate empathy and build trust with pet owners for the best outcomes for their cherished pets. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#365: Video Tips for Virtual Sales and Marketing Storytelling	27 Jun 2022	00:53:04
Julie Hansen, author of the Top Sales Book of 2021, Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, & Teams, shares how to tell a compelling story in the virtual world. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#364: How to Make Your Complex Story Simple and Compelling	20 Jun 2022	00:54:13
Robert Wilson, Associate Professor in the Department of Geography and the Environment in the Maxwell School of Citizenship and Public Affairs at Syracuse University. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#363: How to Use Storytelling to Create Authentic Buyer Personas	13 Jun 2022	00:45:07
Jim Kraus, President of Buyer Persona Institute (BPI), shares how to use storytelling to truly understand what your prospective customer believes and values and what motivates them to buy your product or service. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#362: How to Avoid the Cost of Miscommunication	06 Jun 2022	00:50:18
Abbey Lunney, Managing Director of the Thought Leadership Practice at The Harris Poll, discusses the findings of two recent studies that detail the cost of miscommunication costing American businesses $1.2 trillion annually. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#361: Ad Contrarian Bob Hoffman on Brand Storytelling	30 May 2022	00:58:46
Bob Hoffman, the iconoclastic author/publisher of The Ad Contrarian newsletter discusses the few highs and dastardly lows of the advertising industry and the power of brand storytelling in this entertaining conversation. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#360: How to Use Storytelling in Your Influencer Marketing	23 May 2022	00:52:44
Jason Falls, author of Winfluence: Reframing Influencer Marketing to Ignite Your Brand host of the Winfluence and Digging Deeper podcasts, shares how to use storytelling to ignite your influencer marketing success. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#359: How Body Language and Voice Skills Make Your Stories Sing	16 May 2022	00:53:18
Richard Newman, author of the best-selling book You Were Born to Speak, and founder of Body Talk, discusses how to use body language and voice skills to create greater impact with your business and leadership storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#358: How to Use Storytelling to Recruit and Retain High Performers	09 May 2022	00:51:08
Brad Smart, founder of Topgrading, Inc., author of six best-selling books on hiring, shares five common-sense solutions to hiring top performers to grow your business and how storytelling plays an important role. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#357: Which Personality Archetype Best Tells Your Brand Story?	02 May 2022	00:57:02
Richard Gillingwater, managing director of Emotional Branding and founder of the brand mapping tool RADNB, explores the importance of defining the authentic character archetypes for your brand to enhance your business storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#356: Telling the Super Bowl LVII Story in Social Media	25 Apr 2022	00:44:36
Jeramie McPeek, Social Media QB, founder of Jeramie McPeek Communications and head of social media communications for Super Bowl LVII (57) in February 2023 at State Farm Stadium in Glendale, Arizona, shares how he keeps the premier sporting event’s story alive way before, during and after the big game. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#472: What’s the Point in Telling Your Story?	15 Jul 2024	00:50:04
Francisco Mahfuz, National Champion Speaker and Storytelling Coach, shares how experts and leaders can become more interesting than Netflix. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#355: How to Leverage Brand Fiction for Real ROI	18 Apr 2022	00:58:18
Jay Steinfeld, founder of Blinds.com and author of Lead From the Core: The 4 principles for profit and prosperity, shows you how to make your vision statement even more vibrant by telling a story of what the future looks like so your people can see and feel it for themselves. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#354: How to Fire Up Your Business Storytelling With Ignite Moments	11 Apr 2022	00:46:53
JB Owen, CEO of Ignite empowerment publishing and known as “The Pink Billionaire”, shares how to find your ignite moments in your brand storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#353: Is “Word Painting” a Thing in Your Brand Storytelling?	04 Apr 2022	01:01:44
Tim James, founder of ChemicalFreeBody.com, shows you how to share healthy stories about your brand that excite your audiences to action by the pictures you paint with the words you use. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#352: The Value of Visual Metaphors in Your Brand Storytelling	28 Mar 2022	00:46:57
Dan White, author of two best-selling books, The Smart Marketing Book and the The Soft Skills Book, explores the power of visual metaphors in your brand, sales and marketing storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#351: 7 Ways to Capitalize on the Direct-to-Creator Model	21 Mar 2022	01:32:45
Christopher Lochhead, a nine-time #1 bestselling author, #1 charting Apple podcaster, top 0.5% business newsletter creator, and is best known as the "godfather" of Category Design, explores the director-to-creator model and how it’s disrupting the old ways of publishing. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#350: How to Craft Your Brand Story Strategy With the Story Cycle System™	14 Mar 2022	01:10:46
Park Howell, founder of the Business of Story and considered The World’s Most Industrious Storyteller, takes you by the hand quickly through his Story Cycle System™ to help you craft your brand story strategy just by listening to this episode. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#349: Crowdfunded Storytelling: Becoming a Big or Small Movie Mogul	07 Mar 2022	00:50:25
Paul Scanlan & Jeff Annison, founders of Legion M, the first fan-owned entertainment company, share how they are turning the old Hollywood business model on its head and how you can get in on the action. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#348: The Sale Is in the Tale: 5 Storytelling Secrets	28 Feb 2022	00:44:28
John Livesay, aka The Pitch Whisperer, host of “The Successful Pitch” podcast and author of The Sale Is in the Tale, shares his five storytelling secrets to keep from drowning in a Sea of Sameness. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#347: How to Connect With Your Authentic Story Through Music	21 Feb 2022	00:45:53
Paula White, internationally recognized sales coach and author of the new book The B Side: Remix Your Leadership Style, shares how to become a more influential leader by reconnecting with your authentic story through the power of music. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#346: The ABT’s of Branding: How to Romance Your Customer with Your Story	14 Feb 2022	00:41:39
Park Howell, the World’s most Industrious Storyteller, launches his new ABT’s of Branding online course and explores how to use the narrative framework of the ABT (And, But, Therefore) to help business leaders clarify their brand story so they can amplify the impact of their customers and simplify their lives. Take advantage of Park’s new ABT’s of Branding online course for free using the promo code: vdayabt at: https://businessofstory.thinkific.com/courses/abts-of-branding Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#471: How to Make Your Stories Stronger by Calculating Your “But-to-And” Ratio	08 Jul 2024	00:56:05
Randy Olson, the founder of the ABT (And, But, Therefore) narrative framework, shares how to calculate your But-to-And ratio to make your long-form communications way more compelling like the best leaders and speakers do. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
	#345: Storytelling and the 5-Step Perpetual Innovation Process	07 Feb 2022	00:53:46
Carla Johnson, author of RE:Think Innovation: How the World’s Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes, share how to use storytelling to spark innovation in yourself and your business. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#344: How to Tap Into the Innate Power of Your Brain Stories	31 Jan 2022	00:48:22
Jocelyn Brady, Host of Tiny Tips For Your Brain YouTube series, is a writer, edutainer and professional brain jostler who thrives at the intersection of comedy, storytelling and unraveling the mysteries of the human brain. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
	#343: 9 Steps to Rewiring a More Potent Story	24 Jan 2022	01:18:23
Michele Rosenthal, founder of MyTraumaCoach.com, an award-nominated author, poet, and former playwright, explores how to overcome the #1 impediment to telling your own potent story. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

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