Explorez tous les épisodes du podcast Business of Apps Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| #209: Quick-Track to User Loyalty: From On-boarding to Engagement with Jeremiah Runser, Marketing Director of Sandbox | 26 Aug 2024 | 00:25:06 | |
Ok. A quick recap of the app marketing industry history. There was a time, circa 2008 - 2016, when all marketers were going out of their way to acquire as much installs for their apps as possible. Pretty much everyone was playing that game. Then came the moment when marketers realized that if they don’t retain their users as they acquire them, they can not build a sustainable app business. Right, it’s no brainer for you now but back than it took time for people to shift their mentality. Ever since we’ve been hearing about mobile app users churn and how to deal with it, LTV (I’m sure you know it stands for Live Time Value) became a really important metric. But if I ask you today “What is TTV?” No, I don’t mean Twitch TV. Ok, today Jeremiah will help us to expand your marketing vocabulary. Today’s Topics Include:
"The reason why that's so important is we capture them right at that moment that's the most pivotal for them. They can sign up and they can send a notification free of charge to the service member, to their family members about the opportunity to use Sandbox to write letters while they are there. So because of that, can sort of insert ourselves into a process that already happens, which helps us optimize that. And the real value is that supporter gets to see those weekly updates." "The way we primarily measure this is TTV (time to value). We really did a lot of testing early last year and how do we optimize for first purchase, which we would consider time to value. And how do we do that in the least amount of time? And really that's kind of by optimizing the onboarding process, getting all the information that we need for somebody before they ever even sign up for the app." HostBusiness Of Apps - connecting the app industry since 2012 | |||
| #208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat | 21 Aug 2024 | 00:59:42 | |
This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit. This time we have a webinar with the fascinating topic on the table - running a successful privacy-first mobile campaign. Experts from DataSeat, Kachava, and Wavemaker discuss the challenges of privacy-first mobile advertising, including overcoming attribution hurdles such as privacy thresholds, crowd anonymity, and delayed postback data. They also dive into optimization strategies, the future of mobile ad attribution and measurement, and the adoption of SCAD Network among publishers and advertisers. The conversation concludes with insights into the potential of re-engagement tracking and upcoming innovations in privacy-compliant user acquisition. The agenda of this webinar includes:
Business Of Apps - connecting the app industry since 2012 | |||
| #199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta | 03 Jun 2024 | 00:28:37 | |
I’m sure you’ve heard this adage “Data is the new blood of the economy”. When you operate on a big market with lots of competitors you better make sure you make decisions about your business based on hard data. App marketing is one of the brightest examples where this adage and it is so close to home. When the number of users of your product is in thousands, tens of thousands or millions informing your app marketing decisions with reliable data isn’t a question of should or shouldn’t but must. In this episode, Summer will help us to learn about leveraging mobile ad data, competitive analysis tools, as well as share her advice for marketers who are just getting started in the app marketing space. Today’s Topics Include:
" If we talk about mobile ad intelligence tools, I think I can boast that there is no better platform that can be as friendly as SocialPeta. We dived in the mobile advertising business for over 8 years. We grew together with those top global publishers. We evolve our product from time to time. In the new era of AI technology, SocialPeta will firmly develop towards this direction on aspects like Ai recognition and analysis. We will draw the digital market picture in a much more intelligent way." HostBusiness Of Apps - connecting the app industry since 2012 | |||
| #113: How Lose It! hit 2 million monthly active users with Erin Webster-Shaller, VP Marketing at Loose it! | 04 Jul 2022 | 00:36:29 | |
Ok, a quick experiment - try to recall apps on your smartphone, that you’ve been using since the inception of the App Store? And now, I am not talking about the native iOS apps, no-no, apps developed not by Apple. Can you think of any? If you do have some, at least one, it means the app hasn’t lost your trust and the trust of so many other people. It just works for you all and that’s why to this day it is still on the market. Today, we’ll be talking about one of the apps from the early days of Apple’s App Store, that is still out there and has more than 2 million people using it regularly. Today’s Topics Include:
”Since then the company has grown sustainably, we've remained really small and nimble, which really differentiate us in the fitness app space." "We have over 50 million people downloaded the product, collectively they've lost over 120 million pounds." "When you look at the competitive landscape of companies that we've been competing with for the last 14 years, we all have taken very different approaches for the free versus paid landscape. Where do you draw that line? And for Loose it! I think the early team saw the value of having a really robust free product." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #112: How to hack TikTok with Mike Cimmarrusti, Co-Founder & CEO of Realize | 27 Jun 2022 | 00:30:19 | |
By this time you’ve heard about TikTok countless times, on some occasions, you heard about it from your children, and on others when tech pundits were arguing that TikTok is the first solid rival for Instagram & YouTube & Snapchat video market empires. But you may get this impression “well, this is not for me, it won’t work for my business, because I have no clue what to do with it”. Well, in this episode we will do our best to change your mind. Today’s Topics Include:
Mike used these channels to reach out to influencers and creators to run an ad campaign for his app: Quotes from Mike Cimmarrusti:”That when I realize that I want to spend the rest of my life helping people communicate visually." "We landed on TikTok because it was really easy to create. We spent some time on it ourselves obviously to use the platform and realized this is really to consume and really easy to create." "What I realized it was way less work and more likely to get viral if you just copy what is on the platform and tweak it toward you message" Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #111: Push Notifications with Nicole J Castillo, Senior Director, Mobile Products at NewsCorp | 20 Jun 2022 | 00:28:31 | |
How do you get your app users’ attention and communicate something to them? Well, if you could just be next to them, if you could just live in their neighborhood that would be easy to do. But you can’t live next to tens of thousands, even millions of people who use your app at the same time, right? So what do you do? You use digital communication channels like email, in-app messages, and yes-push notifications. The latter is the topic of my today’s conversation with Nicole. Today’s Topics Include:
”I think it’s obvious for push notifications as the way to leverage the economy of scale. You have push notifications, people are aware how they work. Anybody who has a phone for any number of years they know how to turn them off when they become annoying. But there has been a lot of rise in opt-in and opt-out options, Focus Time and the newest stuff with Apple’s lock screen.” What we’re seeing is that one average we’re talking about 46 push notifications a day, like almost 50 a day and probably more depending on your type of apps” I’m really interested to see the evolution, so I’m not necessary interesting in seeing a new standard, I really want to see where push notifications can evolve to.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #110: Making social media campaign go viral with Jonathan Maxim, CEO at HeyPal | 13 Jun 2022 | 00:35:35 | |
Every app marketer would love for their app marketing campaign to go viral. Spending less by getting your potential users’ attention to spread the message about your app is pure gold. Today’s guest is Jonathan Maxim, CEO at HeyPal and former marketing strategist. He talks about how to make your social media campaign go viral. Today’s Topics Include:
”We just crossed the million downloads mark, and it’s been an awesome ride. We had some viral moments with HeyPal, no doubt."> "It makes it really easy to speak with somebody from another country if you’re trying to learn a language. The whole idea is to build a gap between curriculum learning and practice." "It’s really the social glue on the language learning space." "Social media is one component of the marketing strategy to make things go viral." "The ads that have an influencer or a real human in them, they convert better. They have better click-through rate, better conversion rate, even though they cost less and the production quality is lower.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #109: Solving the AdTech Maze to make UA manager life easier with Ankit Rawal, VP - International Sales & Marketing at Affle’s MAAS | 06 Jun 2022 | 00:32:28 | |
Every person on this planet who needs to get up on a Monday morning to tune in his brain to work and, basically, it never stops till Friday evening, would agree that it is tough. Now, if you are an app marketer, there are several questions that are floating in your mind all the time - who are my app users? Do I know all kinds of app users that may need my app? How should I approach all these people? Where? What marketing channels should I use? All these questions push app marketer over and over to brainstorm new ideas with a mind mapping app or just drawing diagrams on a paper, peering into data points on her or his laptop. Day in. Day out. So on this episode we will try to address all those questions and make her or his life easier. Today’s Topics Include:
”As the penetration of smart phone increased with both iOS & Android growing App stores were launched… It for the first time developers can build software in one part have easy distribution thanks to global appstores across the world. You could develop locally & sell globally… Hence it became a wild west advertisers were focusing largely on growth and volumes. .. with incent traffic, burst campaigns.. Unfortunately our Ad industry is notorious which I should also take blame for is the 3 letter acronyms CPM, CPI, DMP, DSP, MMP, CDP & what have you… which makes anyone outside it wonder Huh?? App is a conduit to any activity a user wants to accomplish be it shop, play, get entertained, study & more.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #108: How to market apps via Influencers with Nadia Bubennikova, Head of agency at BuzzGuru | 30 May 2022 | 00:50:15 | |
So it’s Monday morning, you’re sitting at your desk, taking a sip from your coffee mug and go like “Ok, I know my app’s user base isn’t growing as I planned. That’s obvious. I need to try another channel. Hm….” Let me interrupt your thinking at this point, that thing you’re looking for right now is Influencer marketing. This is how you can reach out more people that need your app and get them excited about it. To unpack Influencer Marketing for you, I’ve got a today Nadia to talk about types of apps it fits the best, how to reach out the right Influencers, what to expect and more. Today’s Topics Include:
”Basically on this platform we have coaches from different spheres that teach end-users on the platform how to get a specific skill, like how to play a guitar, learn a specific language, basically anything you can image. Seems pretty easy, like a nice feet for the Influencer marketing but there is a catch. That catch is that, in this case, our goal was not to drive not a general audience and the end user of the product that would learn some skills, but to recruit coaches of some very specific skills. That would sound strange but for me the most awful would be disconnected from the campaigns, from the work because Influencer marketing never stops.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #107: Apps and brands with Charlie Cooke, Head of Growth at Sidekick by Sorted Food | 23 May 2022 | 00:25:05 | |
Let’s make a quick mental experiment. When I say brand, what pops up in your mind? Apple? Nike? Tesla? That’s right - all those are brands, in fact if you think about it you can easily count like a dozen of brands around you. And there is more - you can think of some of the mobile apps on your phone as brands as well. Today, Charlie will help you to get a better grasp on how to apply a brand concept to your app. Today’s Topics Include:
"For me it’s really fundamental thing. A lot my thinking around it starts with, and maybe for lots of people, the Simon Sinek “Start with Why” book. It’s around why the company exists, like how we communicate our ideas clearly, build relationships with customers, it’s actually a starting point for a company. I’ve started to see some research that there is that shift towards cause marketing, activism where where they kind of expect a brand to have a purpose.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #106: How we gained 200M+ downloads with Anton Volovyk, COO at Reface | 16 May 2022 | 00:29:15 | |
Since the inception of the iPhone and its innovative App Store, we heard many success stories of apps that grabbed so many people’s attention because of their novelty, practical application or just pure fun. Some of those apps were brainstormed, developed and marketed by Ukrainians. But that was before the war in Ukraine. Now, imagine if you own one of the most popular mobile apps of today and your home country was invaded. How do you reconcile the challenge of growing your app and the wa-a-a-ay bigger one caused by the invasion? Today Anton will tell us the story of those challenges. Today’s Topics Include:
"I think the link between our kind of machine learning magic, the product features, the product flow and content is what makes Reface so amazing. When the user clicks on creating a Reface or Faceswap or any other mechanics than this request goes to a backend and the backend reroutes this request to machine learning production, which utilizes GPUs to create an output which then sends to the mobile. It’s a hard question because I think every new technology, every new breakthrough comes with potential problems. It really depends on the main actors who try to handle this tech and then it may take the good and the bad turn. But in general, I think, the good thing is that a lot of companies who work in this space such as Reface, build a business around this technology and therefore it’s super important actually to make this area as ethical as possible.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #105: How we bootstrapped to 1 million users with Ania Wysocka, Founder At Rootd | 09 May 2022 | 00:37:30 | |
Anxiety. If this word doesn’t tell you anything, lucky you. So many people on this planet are familiar with anxiety. Essentially, it is a fear of what is about to come, it’s a dread over something you anticipate. Sometimes your feel of anxiety is justified, on many occasions it is not and what is worse it triggers a panic attack. But there is a way to calm yourself down to be able to dealt with it. Today Ania will tell you a story of connecting her panic attack & anxiety relief mobile app Rootd with a million people who needed help to deal with these issues. Today’s Topics Include:
"Fast forward a few years, I learned a lot of different tips and techniques that helped me to understand anxiety, where it comes from and really just learn to manage it in my daily life. And that is the promise of Rootd. And I think one key point is that as a bootstrapped app, it made a lot of sense for me to get users who are downloading via the keyword and they are getting what they’ve searched for exactly. Often local papers want to feature local entrepreneurs and so that who it started and that was the first one I did when Rootd was launched and it was picked up by local papers.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #104: State of Mobile Messaging 2022: Insights from 100B messages with Josh Wetzel, CRO at OneSignal | 02 May 2022 | 00:38:26 | |
According to Statista, in 2021, daily, emails alone were sent a whopping 320 billion times. Emails - the first kind of digital messaging that was adopted at mid-90s and by now they exist almost solely for business and occasionally Millennials or older generations may share something via email when really don’t need or don’t want a quick turnaround. Now add on top of it 100 billion WhatsApp messages, countless number of FB Messenger, Apple’s iMessage, Telegram, Viber, WeChat messages and some more send via dozens less popular Instant Messaging apps. It’s an ocean of messages that circulate every day, every hour, every millisecond. In this episode we have Josh from OneSignal to share with you an insight from 100 billion messages sent by OneSignal. Today’s Topics Include:
"So it’s really thing about those moments. Thinking about these critical points in that journey and building messaging around that. And then taking a step below, you gotta about what are the options best for what thing. If you gonna do an asynchronous kind of weekly update or some random promotion. That’s a great promotion for an email. If you send a note about “Hey, your order is taken” of “Your order is on the way” it’s about to come or “Hey, come back we’ve got a promotion - in the next 20 minutes for a pizza”, you wanna use push.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #198: App Growth Strategy: the Deezer’s case with Sherina Khalidi, VP Performance Marketing at Deezer | 27 May 2024 | 00:39:35 | |
Ok, a bit of trivia to begin with - what is the most common and most used word app marketers and app owners use in a conversation about their apps in pretty much any country you can think of? Well, if they have a conversation in English that would be growth. It’s that notion that everybody is agree is extremely important for a mobile app project to succeed. There is a set of app growth marketing techniques we all have heard about, tried ourselves and hopefully benefit from using. But because mobile apps’ audiences are different, we know that these techniques aren’t expected to be equally efficient for everybody and so it is always wise to listen to other app marketers’ experiences to learn something new. In this episode, Sherina will share her experience with the Deezer app’s growth strategy. Today’s Topics Include:
"On the measurement front, at Deezer we use the triptic Attribution / MMM / Incrementality, and I would love to use AI to get a synthetic view of these 3 components to help me predict the outcome of future invest." " As the mobile industry is maturing, I feel the good old recipe of UA and ASO will work less & less, and it will be more about building a strong brand that is able to connect with their users, in trust and authenticity. I think there's really something here for us to reinvent." HostBusiness Of Apps - connecting the app industry since 2012 | |||
| #103: Driving app installs with TikTok Ads with Ryan Thorpe, CMO at Reflectly | 25 Apr 2022 | 00:27:14 | |
Alright, so you’re looking at the number of daily and monthly active users for your app and wonder “is there a new app marketing channel I am missing?” You’ve heard about TikTok, you know that there is an advertising platform from TikTok - TikTok Ads. But you’re not quite sure that how to use it and if it’s actually capable to help you to grow your app’s user base. In this episode we want to help you out. We’ve got Ryan to walk you through driving app installs with TikTok Ads. Today’s Topics Include:
"The hype around TikTok at the moment is that it is easy to go viral. I don’t think it is easy to go viral. However there is a math to go viral. People think that after 5 or 10 videos that should hit of winning creative style but what you need to do is to create 30, 40,50 videos at TikTok to really understand why there is hype about things going viral. The question you are trying to ask yourself is this creative going viral” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #102: The Mobile Growth Stack 2022 with Andy Carvell, Partner at Phiture | 18 Apr 2022 | 00:45:34 | |
No matter what it’s about, if you are serious about building something, like building a house / car / space ship or your mobile app product, you need a plan or what we call in IT - a stack. I’m sure you see where I’m going with it, I have Andy Carvell on the episode and I’ve just mentioned a stack… Right - on this episode we’re to talk about The Mobile Growth Stack to be precise, 2022 edition. I bet for many of you this situation may look familiar - either you are at the beginning of your app project or its well underway, you wonder what are my ALL options to build and launch a successful app business? As it happens quite often with many concepts or ideas that go viral, the Mobile Growth Stack was conceived by Andy out of necessity when he needed to put together all his ideas for an app project, working at SoundCloud. Now, to be clear, do not think of this stack as your ultimate To Do list. It service a different function of being a depiction, if you will, of the entire landscape of possible activities you may be involved with, working on your app project, including such stages as app user acquisition & retention, app engagement, monetization, tech solutions to use and more. Today’s Topics Include:
"Than I ended up joining SoundCloud, who were a growing platform at that point, I think I joined at 29, I was employee number 89, I think. That’s one of the major misconception, actually, about the Mobile Growth Stack. There is lots of stuff in it, if you’ve seen it you can see at mobilegrowhstack.com, it’s a quite a busy page, there is a lot of information on there. And I think one of the things that people often think is that they have to do all of these things in order to succeed and it’s absolutely not the case. I really do believe that app analytics and insights should be the foundation on which you’re building your whole growth efforts on.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #101: The year of Cross Promo with Cameron Thom, Directory of Sales at Adikteev & Matej Lancaric, Marketing Consultant | 11 Apr 2022 | 00:24:02 | |
Ok, what are your options today when it comes to marketing your app? I can tell you from a point of view of a guy who was in app marketing back in 2010-2015 time frame, the portfolio of app marketing tools has grown significantly. Today when you’re tasked to grow an app’s user base, you have App Store Optimization, paid UA, ads in podcasts, on TV, on radio, PR, social media marketing, influencer marketing, content marketing. And there is one more app marketing tool, which isn’t always applicable but once you’ve got a number of apps in your portfolio, you can turn your attention to cross-promotion and this is what we’re gonna talk about today with Cameron and Matej. Today’s Topics Include:
"It’s always a tough job to run a cross-promotion, other from a valuation standpoint or just from a point of talking to the game team. You can cross-promote players across different games and can be successful. It’s about trying to identify user segments and trying to find sweet spots where they might churn. I was always a big fan of cross-promotion, it’s been thought to evolve it properly." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #100: 60 shades of App Growth with Gessica Bicego, CMO at Paired | 04 Apr 2022 | 00:33:33 | |
This week is a special one - the Business Of Apps podcast has reached episode #100. For this special occasion we’ve invited Gessica Bicego, one of the most well-known mobile app marketers, with years and years of experience in app growth, and talk about what we call “The 60 shades of App Growth”. During the conversation, we cover what it takes to increase a mobile app user base and, of course, the revenue it generates. Every app marketer and every brand that launches a mobile app is focused or should be, on its growth. A brand new app brings a bunch of challenges to an app marketing team, a well-established app has its own challenges that somewhat overlap with the former but for the most part, are unique. Today’s Topics Include:
"I would say that there is no such thing that is like the best app marketing channel. I think it really depends on the product you are advertising. I have this passion of working for mobile products that are building something new. And so the issue is that people are not really looking for what you do. TikTok for me is like this question mark platform, I open it once a month - I get lost in it. I watch like a thousand videos about dogs and I close it again and I forget about it." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #99: Are we living through the App-ocalypse? with Brett Orlanski, SVP Product and Sales at Bango | 28 Mar 2022 | 00:24:59 | |
In every industry there are periods of slow gradual changes and very rapid ones, when companies have to adopt quickly and deal with the consequences of those changes to keep their business afloat. Last April, Apple finally released its ATT framework, ATT stands for App Tracking Transparency that implies for app marketers to be able to track app users' actions across multiple apps they need to ask for permission first. This February, Google introduced its Privacy Sandbox for Android with a similar function. All in all, today we’ve got two major mobile platforms that have drastically changed the app tracking and this is the topic for my conversation today with Brett. Today’s Topics Include:
"Very few places that offer product that actually allows to define payers. It’s a double-edge sword, I think we can say it’s for end user in a sense it gives more privacy and control of your own data. It’s bad for mobile marketers that use these signals to send you really good ads you maybe interested in. The best way of thinking about is people always worry about is my phone listening to me or Facebook is listening to me. Sometimes I get an ad so early on point…" Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #98: The State of Mobile 2022 with Lexi Sydow, Head of Insights at Data.ai | 21 Mar 2022 | 00:32:16 | |
Earlier on this year, data.ai, perhaps you still better know them as App Annie, published the State of Mobile 2022 report which is the ultimate bird-view on the app industry. Take any field, any market - being able to have a holistic view is what allows you to see a complete picture and compete with other players on the market. The app industry is one of the brightest examples for this approach. In this episode, to talk about what app categories are the most popular today, how much money people spend on mobile apps, what are app trends in different countries and more we have Lexi, she’s been on the show couple times before and is always welcome back. Today’s Topics Include:
"We are spending around a third of our waking day on mobile." "We are spending around seven of every 10 minutes in a combination of either social, communication or photo and video apps, so very heavily media-oriented". Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #97: TikTok: the impact on ad business and influencers with Sheyda D, Co-Founder and CTO at ViralMoment | 21 Feb 2022 | 00:28:05 | |
On one hand, ask your teenage daughter how her girlfriends spend time, quite often including school time, and she will tell you “well, they are fooling around with TikTok”. On the other hand, ask any brand marketer about TikTok and she or he will tell you whether they already use its advertising platform, try to go with it natively, or consider using it. So for the latter case wouldn’t be great if there was an analytical tool to tell you what’s trending on TikTok? Well, lo and behold there is one and it’s ViralMoment and we have Sheyda to tell us all about it. Today’s Topics Include:
"Back in January 2021, my co-founder Chelsey came to me with the idea for ViralMoment. She's been working in the Social Listening industry for a while and noticed that there was really no solution for visual-based social media." "We also work with non-profit organizations and we are also currently working with a research group out of Carnegie Mellon centered on identifying hate speech on TikTok." "If you are trying to buy a pair of shoes and I see a billboard for Nike - that is an advertising and once my friend tells me I have this pair of shoes, these are great! Which ones am I'm gonna left with? I'm gonna buy the ones my friend told me to. It's the same on TikTok - you're looking at these people as a part of your community that is telling you about what they are using." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #96: What your consumers want: their expectations and preferences with Jason Smith, VP of Sales (UK & Europe) at MoEngage | 14 Feb 2022 | 00:32:10 | |
There is a good, very well-established principle in marketing - know your customers. Whatever app you need to market, your first priority needs to be to get to know people you’ll be marketing your app to. It is how you will be able to find places online where to approach them, what ad creatives to use, and what tone of your ad should be to speak their language. You need to answer the following question for yourself - what do your customers want? Well, this is the question that is at the basis of the MoEngage, the leading customer engagement platform, recent research, built on the survey data gathered from 1,000 consumers in the United States, Canada, UK, and Germany. Today’s Topics Include:
"What was really interesting in this particular research is how tuned in is consumers are when it comes to their data and how it's best used for personalization. And the expectation is that it's still 50% of customers or consumers that were surveyed still expect their message to be personalized based on their interests or behavior. Inconsisent messaging really annoyes people, when men being targeted with female messaging and vise versa. If you look at North America and Europe, 21% now have adopted a mobile app and email as new digital communication channels." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #95: Mobile App Onboarding: how to get it right with Marissa Hsu, Senior Designer at Phiture | 07 Feb 2022 | 00:24:53 | |
Alright, if you ever traveled somewhere by plane you’ve got a chance to hear this announcement “Boarding complete”. If you were lucky to buy a ticket on a cruise ship, that long process of staying in the queue and getting yourself and your stuff on the ship is called onboarding. Where else do you have a chance to encounter this notion? Well - mobile apps! To explain what exactly do we mean by that we’ve got Marissa from the mobile growth consultancy Phiture. Mobile app onboarding is one of the must-have components of every app marketing strategy. Today, with a rare exception, brands need to think through the entire interaction experience their users have with the app, otherwise, mobile app churn will ruin that app project. Today’s Topics Include:
"Onboarding is your users first impression. The purpose is to guide the user activation, which is essentially the user's experience of the value of the app for the first time. I think just framing copy in terms of ways that it benefits the user, like not saying necessary look at this feature but saying this is how this feature can benefit you. I'm more excited to see technology kind of blossoming in ways that add clear value to our lives. " Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #94: In-App Purchases: are they here to stay? with Jens-Fabian Goetzmann, Head of Product at RevenueCat | 31 Jan 2022 | 00:39:06 | |
Ok, here is the thing - even if you aren’t into tech, you can see Apple Incorporated being mentioned in the news pretty much on a daily basis. These days, a big chunk of this coverage is dedicated to the situation around Apple’s monopoly with its App Store. And one of the central figures in that story is in-app purchases. A quick recap of how app developers have been making money with apps over the years. Well, it all started back in 2008 when app developers were being paid for each copy of their apps or they could provide it for free but display the app users' ads and make money that way. Later on in-app purchases came along as the way for app developers to make money on extra features inside the apps or provide an option to turn off advertising inside those apps for a small fee. And of course, later on the App Subscriptions became a big part of the app monetization options app developers could choose from. Now, when Apple introduced its App Store, a big appeal for app developers was that Apple said that they will be charging only 30% of each app’s copy being sold. At that point, if you were in the software business and you wanted, let’s say, to release a game on a console you would have to pay way more than that 30% Apple was asking for. For a while, everybody thought it was a fair deal and developers were happy. Fast forward to the present days - years later of struggling to achieve visibility for their apps and actually making money, many app developers aren’t that optimistic anymore. And especially if your app business is the size of the Epic Games studio. To give you a comprehensive picture of what’s going on and what are implications for you we have Jens. Today’s Topics Include:
"I would argue regardless whether you are trying to make money or you're tinkering, building in-app subscription infrastructure is not a lot of fun either. I think basically the headline is that for now most developers and app publishers that are currently or having been mandated to use in-app purchases will continue to use in-app purchases. I think the security has multiple different levels. I think this kind of stance falls to how good the app review is really? Because there are various levels of security. There is a ton of security features baked into the operating system on iOS and those could still apply" Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app | 20 May 2024 | 00:30:50 | |
There is a decent number of ways to market your mobile app on app stores. I think by now we all know them so well - App Store Optimization to drive native traffic, paid user acquisition via Apple Search Ads or Google Ads, acquiring users via paid ad platforms from Meta, TikTok, Alphabet and some more. But at some point - for savvy app marketers this point comes pretty early in their app marketing journey - you realize that it is not the end of the story. As much as it makes sense to connect your app via built-in search on app stores or use paid ad platforms, there are more ways to build your app’s user base when you think out of the box, specifically out of the app store :-) In this episode, we’re going to cover with Jakub a few app marketing techniques to grow your app outside of the app stores. Today’s Topics Include:
"Well, I'll stick with the rule that says that if everyone else is doing it, it's not worth doing it. I've seen a lot of outcomes from generative AI and I wasn't impressed in general for our niche. I mean like it's great to write an email, or, I don't know, a PR release, but it's it hasn't been great in the niches like ours." "I wouldn't say channel, but definitely like Multimedia Modeling or Incrementality measurement are something that are like talked about a lot but I don't think that we are at a point to fully utilize that as I've seen some tools that are going this way. It's like telling a fairy tale. At this point you can have it generating numbers, but for me, it is hard to trust it fully." HostBusiness Of Apps - connecting the app industry since 2012 | |||
| #93: The impact of creativity on Paid Social with Natalie Rozenblat and Isabella Zulli at Phiture | 24 Jan 2022 | 00:37:06 | |
Alright, every once in a while I like to begin an episode with a question to the audience - what do you do every morning? You brush your teeth, at least I hope so, have your breakfast, take a shower. Am I missing something? Yes - you check your Instagram or TikTok feed. Why do you do it? This is the question for another time and another episode. Right now, my point is that sometimes in those feeds one of the ads grabs your attention. Why? If you are an app marketer and your job is to acquire new users for your app, to generate more revenue, I bet you would love to know the answer on this question. You would love to have those graphic creatives that really engage people and lure them to your app, wouldn't you? To answer this question, to give you some fodder for what those highly engaging mobile app ad creatives look like, I’ve invited Natalie and Isabella. Today’s Topics Include:
"The first step is really understanding who the audience is, what are their business needs. Then we look at historical ad performance, we can already learn from what was tested, what worked, what hasn't worked. It's really about like standing out of the rest, which is why like that step three, when we conducting a competitive research and we are gathering inspiration - it's a really important stage for design team. Depending on your audience of course, celebrity influencers can generate really positive performance. But depending on the experience, depending on the app, you know, just getting your real users even to create content for you. Like I would recommend to not being afraid apps to reach out their user base and, you know, see if anyone actually use the app in everyday life." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #92: App Monetization in 2021 and beyond with Linda Ouyang, CRO, Fyber - a Digital Turbine company | 20 Dec 2021 | 00:23:33 | |
Today, there are about 27 million app developers worldwide, it's a big, diverse and dynamic community of mobile software developers who build apps for iOS and Android. If you ever watched the Apple’s keynote presentations at WWDC, you saw some of them talking about apps they pour their heart into. It’s remarkable to see the commitment of these people to develop an app that will make a difference in somebody’s life. Now, at the same time they develop apps to make a living. What is the state of app monetization today? To answer this question we’ve invited Linda. Today’s Topics Include:
"I grew up in a very entrepreneurial mobile tech-forward household. So the apple didn't fall very far from the tree actually. It's become more and more interconnected but specifically on the publisher side, I think the privacy changes with Apple, while the grilling stuff must be faced together, it's causing some innovation. It's a little bit like Renaissance. I think a lot of what we've seen is coming into fruition this Holiday season." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #91: Flow Lab app: the story of the 15x growth with Clarize Marais, Head of Marketing at Flow Lab | 13 Dec 2021 | 00:34:00 | |
Have you ever had this feeling when you’re working on something, you’re focused on relevant information only, you know exactly what you’re supposed to be doing the next moment? This feeling may last minutes and hopefully more. This can be the moment you’re building a marketing plan for your mobile app, or writing a creative for an ad to promote your app or dig deep in numbers for your current app user acquisition campaign. It doesn’t matter, what matter is that these moments are rare and precious. This is when a breakthrough moment may happen for your app project and you can finally nail a problem down. You may think that to achieve any goal, you need to be able to put your thoughts together, it feels like that, right? In fact, it’s about being able shut down everything that is not relevant to what you’re doing right now. That is the key. vDo you think there is an app that could help you with that - to have such moments, have them more? Well, there is - it’s called Flow Lab and Clarize is here to tell us about the app and the story behind its 15x growth and gaining 5,000+ paying subscribers. Today’s Topics Include:
"As you can imagine, from the beginning it was very important to distinguish Flow Lab from other big players like Calm, Headspace. And we aimed to educate people that it's only important to train body but also to train your mind. Before I cam across Flow Lab I also was not aware that it's possible to train your mind over time to become more focused and productive through meditation." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #90: The state of app retargeting with Partick Eichmann, General Manager, Americas at Remerge | 06 Dec 2021 | 00:21:55 | |
Remember when Apple introduced ATT framework this spring, one of the remarks you could hear in the app marketers circles was “all right - the app retargeting is doomed”. I think you shouldn’t be surprised by such reactions and remarks. We live pretty stressful lives right now, people tend to be emotionally triggered at anytime but these days especially. But there are emotions and there are data. Today we have Patrick, General Manager at Remerge, app retargeting company, to tell us about what is actually happening with app retargeting since the ATT introduction and back it up with data. Today’s Topics Include:
“We’ve developed a dashboard that provided a view into what was happening from an operating system adoption rate perspective. And what it actually looks like to give you some more content, that is actually a 30 billion requests a day that are coming through that have IDFA associated with it. With Android, it’s still intact, there are maybe changes in the future but that makes up the lion share of available inventories now.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #89: The big transitions in the app industry with Patrick Mareuil, Managing Director EMEA at Airship | 29 Nov 2021 | 00:42:47 | |
To say that we live in a time of change would be a big understatement. Pick up any area of your life and you can find a substantial change there. Many changes were caused or accelerated by COVID-19 last year. In the mobile app industry specifically, a titanic shift was caused by the notion of privacy, the safety and ownership of people’s digital information. Questions such as “How people can protect their online data?”, “Should they let companies use their data, - even anonymized - for generating profit for those companies?” - today all these questions are being heavily debated all the time. In this episode, we want to help brands to better understand this new environment and to do so we’ve invited Patrick Mareuil, Managing Director EMEA at Airship, a mobile app experience platform. Today’s Topics Include:
"I see these changes as a win for consumer privacy but it does create some challenges for a company, as you've said, have to adapt to that new era. There is gonna have to be some equal value change between the brands and the user and the users they want more control, they want more transparency and they open to data collection if the brands are able to bring them relevancy. Where there is that reciprocal value exchange that's when it's a win-win relationship." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #88: App User Privacy with Martje Abeldt, Chief RevX Officer | 22 Nov 2021 | 00:41:37 | |
When you buy any digital product or service, you have two options. You pay for it or get it for “free.” Both have pros and cons, but the free option is intertwined with what we call in a society - Privacy. You should give your consent and be aware of the consequence of your action to collect personal data. Today’s guest is Martje Abeldt, Chief RevX Officer at RevX, the company that helps app marketers to acquire users programmatically and re-engage them, who talks about app user privacy. App tracking transparency (ATT) gives iOS app users the choice to accept or reject such data from being collected by developers. Today’s Topics Include:
“As an aggregate, it’s technology, it’s people, and it’s also reach.” “We need to be where our clients are. We need to understand what they need. So, the closer we are to them, the easier it is for us.” “Are privacy regulations enough, basically, to serve the consumer and the individual, or do we have to improve them?” “People are spending more and more and more time online. So, how can people become more private if they spend more time on the internet where everything is about data. It’s impossible.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #87: Effective app design: 4 pillars with Ritam Gandhi, Founder at Studio Graphene | 15 Nov 2021 | 00:27:09 | |
What does it take to create a mobile app to succeed on a highly competitive e-commerce market? Do you remember a few years ago we used to hear this catchy phrase “Yep, there is an app for that!”. It was about the novelty of mobile apps. Well, today with several million mobile apps in the world, you don’t hear it anymore. The days of that mantra are over. These days, a mobile app is a vehicle for an e-commerce business to reach out its customers on mobile and improve their user experience. There is just no other way around it - every app project requires a long-term marketing strategy to succeed on a highly competitive landscape. So we invited Ritam to help us to tackle this tough question - what are the essential ingredients of a modern mobile app design. Today’s Topics Include:✔️ Ritam’s path – from a management consulting practice as well system integration and technology practice, working with investment and commercial banks to founding an app design and development company with 90+ team and expertise in all areas of a modern app development. ✔️ Studio graphene is UK headquartered app development company with studios in Delhi, Lisbon and Geneva ✔️ Goal Setting, Impact Mapping, Prototyping and Specification Writing – as the 4 pillars of a modern app development ✔️ New trends in app development Ritam welcomes and the ones he is not a fan of ✔️On which side of the Android & iOS duopoly Ritam is? iOS ✔️ What apps would Ritam miss the most if he leaves the smartphone home. Google Maps ✔️ What hardware / software features Ritam is waiting for? Both mobile hardware and software healthcare related innovations. Links and Resources:
“I think it’s very interesting topic because what is design? Is design a visual element, is design how you think about it, the user experience." "A lot of the times you don’t really understand what it is that you are building until sometimes you see it" "Specification and the detail behind every feature is key to make sure things won’t get lost in translation.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024
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| #86: Post iOS 14.5 app marketing budgets with Guido Crego, VP of Product at Jampp | 01 Nov 2021 | 00:30:27 | |
iOS 14.5. If you aren’t in the app marketing industry, this version number of the Apple’s mobile operating system won’t tell about the whole drama associated with it. It is just what the Settings app on your iPhone suggested you to update your smartphone with. That’s it. But if your job is to promote mobile apps, I bet you’ve been following the fallout of its release by Apple this spring real close. In this episode Guido sheds light on what’s going on with App Retargeting, iOS versus Android ad campaigns shift, IDFA and more. Today’s Topics Include:✔️Guido started his career as a Search Engine Optimization specialist in a small but vibrant and dynamic Argentinian tech community ✔️ Jampp, part of the Affle company, is a programmatic advertising platform used by the most ambitious companies to accelerate their mobile businesses. ✔️ The update on what's going with app retargeting, after Apple's introduction of its ATT (App Tracking Transparency) framework early on this year. ✔️ Reality check on the current status of IDFA - are people really rejecting app tracking in messes as many people afraid they will a few months ago? ✔️ With all recent updates what's coming up next for the mobile app industry? ✔️On which side of the Android & iOS duopoly Guido is? iOS on his iPhone 12 Pro ✔️ What apps would Guido miss the most if he leaves the smartphone home. Google Maps ✔️ What hardware / software features Guido is waiting for? Augmented Reality tech Links and Resources: Quotes from Guido Crego:"Argentina is actually a pretty interesting place for tech, although the internal market is small, a lot of successful companies in Latin Americas are started from Argentina. The reality is when it comes to the split per operating system, it changes a lot depending on the region mostly because, as you may know, different markets and different countries in the world will have different penetration of operating systems. In places like Latin America they are really big on Android and iOS is not that big. The reality is we are all learning, advertisers are learning how to do it, DSPs are learning how to do it and MMPs are learning how to do it (work with SKADnetwork efficiently)" Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #85: App Lifecycle marketing with Fouad Saeidi, CEO at App Growth Network | 25 Oct 2021 | 00:31:55 | |
As you're reading these lines, around the world dozens and dozens of app marketing teams work on brainstorming new ideas to give their app a leg up on competition. They crunch data from app analytics tools, trying to figure out why people churn away from their app, decide on plugging in a new app user acquisition channel and so on. The list is endless. If you put together all those activities together you get the App Lifecycle marketing notion - a holistic view on an app marketing, when all activities are viewed as a part of the general picture. It's about long term strategy and being able to think a few steps ahead and plan ahead. In this episode we have Fouad Saeidi, CEO of App Growth Network to walk you through the app marketing funnel that is at the base of the App Lifecycle marketing. Today’s Topics Include:✔️Fouad has been in digital marketing in over a decade. Started at a mobile games startup in 2013, in 2018 he founded App Growth Network - currently one of the leading app marketing agencies on the market. ✔️ App Growth Network is an app marketing agency with over 250 mobile apps under its marketing belt. ✔️ What is App Lifecycle marketing ✔️ Marketing funnel and its stages ✔️App user acquisition, activation, retention and monetization ✔️ On which side of the Android & iOS duopoly Fouad is? iOS on his beloved iPhone 12 Pro ✔️ What apps would Fouad miss the most if he leaves the smartphone home. Slack :-) ✔️ What hardware / software features Fouad is waiting for? Small thinks like unread feature for Messages app. Links and Resources:
"A Lifecycle marketing is about creating an effective strategy that meet customers' needs at the right stage. The first step is obviously to focus on the value proposition - how is my product is different? You are just launching a product, do you really want that million (of users) right now? Or do you want to have thousand to ten thousand downloads to validate every stage of the product? " Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #84: Stories in your app with Aykut Bal, Head of Business at Storyly | 18 Oct 2021 | 00:23:45 | |
One of the pillars of the app marketing are formats - how information about apps is packed and presented to people on various advertising platforms. It's one thing when it's about connecting via ads a mobile app with people who need that app, it's another when retaining app users is at stake. Mobile app users churn is a continuous challenge app marketers face around the globe, from small indie developers start-ups to big app development powerhouses and brands. There is a number of ad formats at app marketers disposal - Banners, Interstitial, Video, pop-up, pop-under and more and you may think that you know them all and there is no room for innovation. Wrong. There is. And Aykut is here to tell us about the story format. Today’s Topics Include:✔️Storyly is a platform to bring social media content into the app, as well as to create and publish content from scratch ✔️The story format can be that edge, new angle, that distinctive feature that app marketers are looking for to set their apps apart from competition ✔️ It works for both indie developers and big brands, it's a matter of what content they publish via their social media channels ✔️Don't overwhelm your app users via content you're publishing from your social media channel packed in the story format. ✔️ On which side of the Android & iOS duopoly Aykut is? iOS on his beloved iPhone 12 Mini ✔️ What apps would Aykut miss the most if he leaves the smartphone home. Pokemon GO :-) ✔️ What new app technologies is Aykut most excited about? Machine Learning to process all personal information on the device to keep it secure, out of reach of hackers. Links and Resources:
"How to engage users was at the center of it all. When you fail to engage your app users, you're loosing them. The cheapest way to grow is not acquiring the users in the cheapest way but keeping them inside the app." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #196: B.I.G ad opportunity in mobile games with Ravi Pimplaskar, Director of Marketing at Digital Turbine | 13 May 2024 | 00:30:13 | |
Let’s state the obvious - people love playing games, especially on their smartphones, and they do love brands. Now, if you ask a mobile marketer what does it imply she would tell you that it’s a great opportunity on one side to let brands reach more potential customers and on the other - for mobile game developers to generate revenue. So far so good, right? But what if I tell you that there is a report that actually reveals specifically what brand categories people prefer who play games in various types of games such as Puzzle, Card, Word, and Action? Sounds even better, right? Well, today Ravi will be talking about Digital Turbine’s BRAG INDEX IV report that brings up precisely this information. Today’s Topics Include:
"What we did is we sort of indexed the people who play Word games against certain brands. And we really found that they had an affinity for fitness and travel. Some of their top brands included, you know, Red bull, Delta Airlines, Panera Bread. But one of the things, Word gamers, which isn't surprising, are avid readers." "Puzzle gamers - what we really found about their interest is they gravitate towards beauty and adventure. Their favorite brand is beauty products like Aveeno. They're into Travelocity, Lululemon's brands. One of the things that we did find about puzzle gamers - they really into traveling. So, you know, that Sudoku player sitting next to you on flight he may be more typical than you think." HostBusiness Of Apps - connecting the app industry since 2012 | |||
| #83: Catapulting app growth with Apple Search Ads with Yusuf Barutcu, Director of Business Development of SearchAds.com | 11 Oct 2021 | 00:25:51 | |
Every app marketer is on a quest to acquire more users for her or his app. Today’s app marketing toolbox consists of such well time-proven tools as App Store Optimization, Paid User Acquisition via ad networks, paid ads platforms from Facebook, Google, Twitter, Pinterest and such, as well as content marketing, PR, ads in podcasts, on TV, radio and even good old outdoor ads. But when it comes to iOS apps specifically, the Apple’s Search Ads stands out as one of the most powerful weapons in the app marketer’s arsenal. The platform has gone through a few years of evolution to become an effective tool to drive iOS app installs on multiple markets. In this episode we have Yusuf Barutcu of SearchAds.com to tell us about how to use this platform efficiently and scale up your app user acquisition campaign. Today’s Topics Include:✔️ Yusuf began his career in e-commerce and for the last 12 years he’s been an app search marketer, spending the last 2+ years in the SearchAds.com team ✔️ SearchAds.com helps app marketers to plug Apple’s Search Ads to their overall app user acquisition campaigns and have a holistic view on their UA efforts. It provides tools you need to find the best keywords, scale your marketing campaigns, and to be at the top of App Store search. ✔️ 60% of all iOS app downloads are driven by search - hence Search Ads is the must platform to use ✔️ The core of a successful Search Ads campaign is to define as much keywords relevant to your app as possible ✔️ Always consider a broader context than your app’s purpose to discover additional keywords to drive app installs ✔️ Make sure you bid on keywords that present your brand to avoid loosing traffic to your competitors ✔️ To market your app on 60 markets for dozens of keywords you need to use automation tools, unless you are a super human ✔️ iOS15 Custom Pages bring new capabilities for the visual creatives on the iOS App Store. ✔️ Search is a source of a high quality traffic, people open up the App Store app to search with an intent to find a specific app ✔️ On which side of the Android & iOS duopoly Yusuf is? iOS (and never looked back) ✔️ What apps would Nick miss the most if he leaves the smartphone home. Slack :-) Links and Resources:
"The main quality traffic generator is search. Because there have an intent to get what they after, so if what they after is what you have then you should be there. Once you follow the right strategy, well - bingo, it’s not a rocket science and you can easily grow your business. To speak loudly about that, at Mobile Action platform we have around 6 million keyword crawled every day." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #82: iOS 15 implications for ASO with David Bell, CEO of Gummicube | 04 Oct 2021 | 00:32:38 | |
Year in, year out Apple has been improving its mobile operating system that every iPhone runs on - the iOS. This year its 15th version has just hit the market. In some years, Apple’s focus is on introducing new features, others on polishing some features, sometimes they don’t get a particular feature right from the first shot and they need to revisit it again next year - Apple’s engineers are human beings, like you and me. In particular, amongst all these updates there are some that are of interest to mobile app marketers. Today we’ll cover such updates introduced with iOS 15 and we have Dave Bell, CEO of Gummicube, a leader in providing Big Data Analytics for the App Stores, which is used for App Store Optimization, Mobile Marketing and Market Analysis, here to tell all about it. Today’s Topics Include:✔️Dave's been in the mobile marketing space since 1999, actually was among developers who created and published apps for featured phones, before the rise of Apple's iOS App Store for the iPhone. ✔️Gummicube is the oldest North America-based App Store Optimization company, more than 11 years on the market, built the tech to help app marketers to understand how the app stores work from an app marketing perspective. ✔️Apple's focus with iOS, as well as in general, is app users' data privacy and creating a more robust experience for app marketers. ✔️iOS 15 beta feature Private Relay, which is essentially Apple's VPN - another Apple's step in the direction of replacing iOS apps developed by a third party, when the stakes are high, like in the case of iOS app users privacy and data safety. ✔️Updates for the iOS's Spotlight ✔️A/B testing solution for iOS ✔️Custom Product Pages ✔️Searchable In-App Events ✔️SKAdNetwork enhancements ✔️App Clips updates ✔️Dave's iOS 15 favorite features Links and Resources:
"Apple is moving in the direction when they are going to make it more convinient for their user to stay with Apple ecosystem. Frankly, if you're looking at the amount of time people spend in mobile apps versus websites, I think the statistics is 88% of the time is being spent in the mobile app versus web. But I think that actually the reality of In-App Events is going to be much more broad because of this in even in apps, you know, categories you wouldn't think of, like Productivity, Utilities simply because in-app events are re-engagement ASO." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #81: Building apps for businesses to survive COVID-19 with Nick Swenson, Managing Partner at Swenson He | 29 Sep 2021 | 00:33:44 | |
We are more than a year and a half into this pandemic and, aside from the multiple challenges it’s brought into our lives, there is this one - are you ready to volunteer to help others, providing your business’s services for free? Are you entirely focused on your own survival or you are willing to help people to relieve some of the challenges they’re going through? In this episode, Nick, Managing Partner at Swenson He - award-winning digital development company, will tell us the story of how his company's commitment to help people in need hit by COVID-19 and more. Today’s Topics Include:✔️Nick's story starts at MIT, where he was studying to become a bio-engineer and met his future co-founder and COO of Swenson HE Chao He, with whom he shared the same passion about new digital experiences. Nick has been fascinated with building the bridge between digital and the real world and understanding how to make this bridge useful for people based on their perception of it. ✔️Swenson HE is a software development company that works on both mobile and desktop software projects. Their portfolio ranges from Fortune 500 companies to small clients with unique needs. ✔️Luckily Nick's company team was already in the business of changing their operations to understand how they can work remotely prior to COVID-19 and hence the pandemic didn't hit hard his team. ✔️Watching how other businesses were impacted by the pandemic, Nick's team decided to figure out how they can help the most and make the biggest impact. That effort lead to launching several projects, one example was working with the Reach Project to build a platform for their latest initiative: feeding the “Invisible Aggies,” essential employees on the Texas A&M campus, who have been laid off due to Covid19. ✔️The most challenging part of any app development project - engagement, making sure people interact with the app and it brings them real value. ✔️Today innovation in app design is about figuring out how to develop apps that meet today's standards of Gen Ze. ✔️It's hard to pinpoint what today's cutting-edge tech will eventually stay or will be left in the dust over time. ✔️ On which side of the Android & iOS duopoly Sacha is? iOS ✔️ What apps would Nick miss the most if he leaves the smartphone home. Email. Links and Resources:
"Digital experiences are about this transitioning between the digial world and a real world and understanding how users interact with an interface and how they think, desicions they make. It's very much is in some cases is a psychology problem. If you aren't innnovating you already behind." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #80: 2021 Influencer Compensation report with Joe Sinkwitz, Co-founder and CEO at Intellifluence | 20 Sep 2021 | 00:25:54 | |
One of the biggest differences in a life of a marketer, from let’s say, 10 years ago is that today a big chunk, of not entire, marketing campaign that she or he runs for a brand's product or service takes place on social media. But the reason why marketing on social media really works is people. Influencers Or Creators. Now question is - how much do they charge? Well, the answer is classic - it depends. It depends on a particular social media platform and other factors. Today we’ve got Joe Sinkwitz, CEO at Intellinfluence marketing platform that helps brands partner with key influencers to achieve better results, to riddle this question for you. Today’s Topics Include: ✔️Joe is a veteran of digital marketing, spending a quarter of a century in this area and Intellinfluence his latest creation. ✔️Intellifluence is the largest warm contact Influencer marketing network ✔️How the idea to issue the 2021 Influencer Compensation Report came about and what did it take ✔️How much does it take to launch a marketing campaign via Influencers on Instagram ✔️How much do Influencers charge for a marketing campaign on Twitter and who are the biggest Influencers on Twitter ✔️What would be a marketing budget to fun an Influencer marketing campaign via Influencers on YouTube ✔️What is a ballpark for a marketing campaign via Influencers on TikTok. ✔️What are the biggest takeaways from the report for brands ✔️Influencer versus Creator - what's the difference and what brands should know about each. ✔️ On which side of the Android & iOS duopoly Sacha is? iOS ✔️ What apps would Joe miss the most if he leaves the smartphone home. You would be surprised - good old making calls :-) ✔️ What is missing from mobile app technology? The mix of AR with auto-translation makes traveling easier. Links and Resources:
Quotes from Joe Sinkwitz: "The hard part was getting people to fill up the survey So the data absolutely will be skewed towards micro-influencers internet network but it's really interesting just to see how they felt about everyone. The coolest thing that came out 41% felt that brand is not pitching them the right amounts." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024
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| #79: Yubo: building a social network differently with Sacha Lazimi, CEO at Yubo | 13 Sep 2021 | 00:22:47 | |
Even if you aren’t a tech pundit, who has been following all stories about social media companies, inevitably you stumble upon a breaking story about Facebook, Instagram, YouTube, TikTok that talks about their negative impact on our society, on teenagers’ mental health and even on the democracy itself. You may get an impression that there is no way how you can design a social network differently, so you won’t get such a flip side. But that’s not the case and Sacha, CEO of Yubo, will tell us how it’s actually possible to achieve. Today’s Topics Include: ✔️Sacha is on a mission to improve how people interact online, hence his involvement into developing multiple social media apps prior to Yubo ✔️Yubo is a social media platform for Gen Z to interact with each other in small groups ✔️ It doesn't compete with big social media platforms like Twitch, TikTok, Instagram, Snapchat. ✔️ Yubo is the social media app that doesn't push its users to be hooked on such concepts as Likes, Comments and Followers. ✔️ The app applies 8 age-verification procedures to make sure it has on board legit age users only ✔️ The platform is ads free, it's freemium based with paid options & subscriptions to get more engagement ✔️ Yubo is used by Gen Z on their leisure time - after school, on weekends or holidays ✔️ Once COVID-19 hit both usage and engagement shot up ✔️ Yubo is available on both iOS and Android but the bulk of users on iOS ✔️ On which side of the Android & iOS duopoly Sacha is? iOS ✔️ What apps would Nico miss the most if he leaves the smartphone home. Good old placing calls function :-) ✔️ What is missing from mobile app technology? Links and Resources: Quotes from Sacha Lazimi: "...with the same mission "To improve how people meet each other and connect online" Yubo is just an iteration of what I've done with my co-founder and we always have the same mission. Yubo is a social platform to socialize online all over the world and designed for Generation Z. It's a public space where you have a small group that interacting publicly through video, audio and chat." Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #78 :The opportunity for consumer subscription apps with Nico Wittenborn, Investor at Adjacent | 06 Sep 2021 | 00:41:58 | |
On the enormous landscape of mobile apps, there are two special categories that have been grabbing a lot of businesses attention - SAAS (stands for Software As a Service) and App Subscriptions. Both generate tens of millions of dollars for such companies as Slack, HULU, Netflix, Spotify and others. While there are obvious differences between these two, like it's a lot easier to get loads of users for a SAAS app (because all these people are employees of a particular company) as opposed to doing your best to reach out people who will benefit from an App Subscription app, but there are similarities too. In this episode we've got Nico Wittenborn from Adjacent to tell us about these similarities and lessons that can be applied from the world of SAAS apps to the App Subscriptions. Today’s Topics Include: ✔️Nico's career's trajectory: from re-selling refurbished iPhones to investing into big SAAS apps ✔️What is an App Subscription ✔️App Subscription model advantages and limitations ✔️Enterprise SAAS vs. Consumer App Subscription model ✔️SAAS and App Subscription apps growth indicators ✔️What's coming up in the mobile space ✔️ Android or iOS? both iOS and Android ✔️ What apps would Nico miss the most if he leaves the smartphone home. Not much, he does leave it on purpose to limit the time he interacts with the phone ✔️ What is missing from mobile app technology? Having better tools for the smartphone screen time moderation Links and Resources: Quotes from Nico Wittenborn: "Yeah, it did. It sounds like a bit of exaggeration but in retrospect the iPhone definitely changed my trajectory. It's not really new that we pay for something on a recurrent basis that we use for a long time, it's just for software it seems to be the evolution - first we paid for a license once for a product on a CD and now we pay on a monthly basis The interesting thing is that after one or two years, if the company is still stick around, they're flatting out in terms of their reach and retention and so there might be a big drop in the first year for a company with an app subscription but the second year they almost don't drop anymore" Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #77 : How to make more of your Search Ads targeting campaigns with Simon Thillay, Head of ASO at AppTweak | 16 Aug 2021 | 00:30:10 | |
At this point, It wouldn’t surprise any app marketer that to acquire users for their apps they need to do both - App Store Optimization to get native traffic and run paid search, among many performance marketing, ad campaigns. It’s given. But the question they may have - what about bidding on their brand keywords? Should they do that? They’ve heard other folks do it and now they’re trying to answer this question for themselves. In this episode, we have Simon Thillay, Head of ASO at Apptweak, the leading ASO tool driven by data science, to riddle this question for you. Today’s Topics Include: ✔️Simon’s trajectory in business: from a small mobile game studio, to Deezer and finally one of the leading App Store Optimization agencies. ✔️Apptweak - ASO and marketing intelligence tool, covering both major app stores and expanding beyond to cover the Facebook Ads platform and more. ✔️Apple’s iOS 14.5 ATT framework and how it changes app marketers UA campaigns. ✔️Keywords cannibalism - what is it, how and why app brands need to pay attention to it closely. ✔️The role of ad creatives in the App Store Optimization, how app screenshots may help to communicate the app’s message to specific audiences. ✔️Apple’s A/B testing tool and custom landing pages - what should we expect ✔️ Android or iOS? iOS ✔️ What app features would Simon miss the most? Texting via WhatsApp and music streaming via Deezer ✔️ What is missing from mobile app technology? Offline mode for mobile games Links and Resources: Quotes from Simon Thillay: If you look at the direct impact of the ATT on Apple Search Ads it’s almost zero because Apple Seach Ads was the one marketing channel that was going to be exempted from it. If I’m seeing a small pirating app that is based on pirated shows on YouTube, I don’t think it’s possible anymore, but just for the sake of the argument, I won’t feel the same level of threat. This is where you need to think “ok, not every threat is equal” Don’t expect too much out of it, we still see a lot of people only now finding out what is ASO and thinking that they can get 300+ downloads just out of the thin air” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #76 : Can ASO work hand in hand with performance marketing with Anton Tatarynovich, Senior ASO Consultant at Phiture | 02 Aug 2021 | 00:35:16 | |
ASO (aka App Store Optimization) has been an app marketing service for a quite a while. Soon after the Apple’s App Store was launched back in 2008, people began to wonder how to get more downloads for their apps on the store and Google Play market joined the party shortly after. It’s 2021 and it’s time to take a fresh look at ASO and see how it can actually work with other areas of the digital marketing , such as performance marketing, together. In this episode, Anton Tatarynovich, Senior ASO Consultant of Phiture, a multi award-winning mobile growth consultancy, tells us all about it. Today’s Topics Include: ✔️ Anton’s path: from a Sales Manager in a A/B testing company to the Senior Consultant at the top app marketing agency ✔️ Phiture - a hundred employee Berlin-based mobile agency with a broad spectrum app marketing expertise, famous for its Mobile Growth Stack concept ✔️ So what is App Store Optimization? ✔️ What ASO tools do we have and should use ✔️ How ASO and performance marketing can actually work together and feed each other with useful data ✔️ What results app marketers should reasonably expect from ASO plus performance marketing combo? ✔️ How ASO and Apple Search Ads can be useful to each other ✔️ What updates for app marketers has Apple’s WWDC 2021 brought? ✔️ Android or iOS? Actually both, no real preference here :-) ✔️ What app features would Seth miss most? Messaging via Telegram and listening music on Spotify ✔️ What is missing from mobile app technology? Better Apple’s App Store experience, tech & financial media for GenZ Links and Resources:
Quotes from Anton Tatarynovich: I think a lot of companies still approach ASO as new, even though it’s been around for a quite a few years. Essential ASO tools - two main ones, obviously the App Store Connect and Google Play Store Console. That’s pretty much are high level analytics what we check day to day to understand how the app is doing. It’s really the key to align performance marketing and ASO for apps, especially when the sheer of downloads coming from paid sources is substantial. Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024
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| #75 : How Rapchat got to 7 million with Seth Miller, founder and CEO at Rapchat | 26 Jul 2021 | 00:31:48 | |
Everybody loves music, right? Maybe not the same music, but all the songs you want to hear are at your fingertips. What if you want to do more than just listen, like create and write music? Our today’s guest, to tell you the story of an app growth, is Seth Miller, CEO at Rapchat, which lets you create music and beats without using a computer to be heard, record, share, and get noticed. Today’s Topics Include:✔️ Rhyme Time: It’s like Snapchat for rap, so just call it Rapchat ✔️ Game Changer: Viral loop of ability to create and share songs with more than friends ✔️ Retention: Build a great product/product-market fit to minimize app users’ churn ✔️ Recording Studio: Too many core features can clutter the music experience ✔️ Product Market Fit: Qualitative survey data positively impacts engagement and retention ✔️ Business Models and Monetization: Rapchat went from ads to subscription products ✔️ Seth’s Key Takeaways: Don’t get lost in the sauce as you start to scale your app ✔️ Back to Basics: Who’s coming and why? Clarify and analyze user research and data ✔️ Android or iOS? iOS ✔️ What app features would Seth miss most? Sleep tracker and Twitter ✔️ What is missing from mobile app technology? Ability to turn off all notifications and distractions Links and Resources: Quotes from Seth Miller:“It’s like Snapchat for rap.” “Rapchat - the easiest way to make music on your phone. We really put a recording studio in your pocket for the everyday artist.” “Build your own philosophy, your own system, and figure out what works for your product, your users.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #74 : Driving Growth with Engagement and Retention strategies with Nicole Chin, growth at Mindvalley | 19 Jul 2021 | 00:29:50 | |
The app growth is the most popular and challenging topic among mobile app marketers. Pull away couple app marketers, get them some coffee and chances are they will drag you into a conversation about mobile app growth. A mobile app lifecycle is a marathon that, like any other growth of a 🌱, crystal, 👶, it requires knowledge, planning and dedication. In this episode Nicole Chin, growth marketer at Mindvalley will tell you how to approach an app growth as a system and even somewhat automate it. Today’s Topics Include:✔️ Nicole’s path: from a management consulting to a growth marketer at Mindvalley ✔️ Mindvalley - a subscription-based app tech platform to sells online courses with a mindset of a startup, even after being for years on the market ✔️ AARRR - acquisition, activation, retention, referral, revenue, what the marketing funnel is all about. ✔️ App growth as a system, a holistic look at growing your mobile app ✔️ Is it possible to automate app growth? ✔️ How long should you wait to let your app audience to check out your app to see if it works for them? ✔️ How to get people who aren’t your app loyal core users to get back to your app? What puts they away? ✔️ Strategies to achieve mobile app users retention. Achieve the real engagement with the app, not clicking on the app for the sake of inflating the MAU to report your share holders on a quarter financial call. ✔️ The hardest part of the mobile app growth business ✔️ iOS vs. Android: iOS ✔️ First mobile phone: Nokia ✔️ Smartphone feature Nicole would miss the most leaving the phone at home: taking picture to stay safe from harassment on the street. ✔️ New software / hardware features Nicole would love to get on her iPhone: totally happy with what it does for her now. Links and Resources:
There is a foundation that an app and a business has to reach first and it’s a product / market fit. A lot of times if you don’t reach a product / market fit, no matter what you do it’s gonna be difficult to growth. It’s not a one size fits all, even within your product you can really drill down further for 20% who are coming back and what about the other 80%? What you really want to know whether or not there is any traction for the app. So it’s really defined by users, installs and downloads. Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst | 06 May 2024 | 00:46:20 | |
One of the topics, that has been permeating this podcast over the years, is mobile app growth. And in general - year after year, conference after conference, countless webinars, white papers, and podcasts have been dedicated to this topic. And it’s all for a good reason - if your app’s user base doesn’t grow you can not build a sustainable app business and because the app landscape has been changing you always needs to be in the know of what works now and what doesn’t. And this is exactly what we’re going to cover on this episode with Gilad. Today’s Topics Include:
"I think that from the get-go apps optimization was always pretty big on app growth. And when you're thinking about app optimization, you think about how users might find the app. The app optimization, I think it became much more sophisticated in the past few years, where you have the ability to impact users with so many different gateways to the app. So it's no longer five screenshots you're telling the story and that's it, like you used to have. Now you have 35 different gateways in the App Store on the, on iOS and 50 different gateways on custom product pages on Android." " I think that AI is a massive improvement and advancement. And that's something that will impact the world for now and onwards. But I think that the ability to be data-driven and seeing what works and what doesn't work, which means at the end of the day, there are users. You're trying to bridge your message to the user and getting them to a very positive experience about whatever you're trying to sell. I think that being data-driven and understanding which customers to approach with which type of messaging that will resonate with them and will get them to one step closer to the action that you want them to take. That's the key element that is with all of the tech technology advancements and with all of the new tools that are available and all of the better programs of TikTok and Meta and Google." HostBusiness Of Apps - connecting the app industry since 2012 | |||
| #73: User Acquisition via Influencer Marketing with Lucia Aguilar, Founder at TATAM.digital | 12 Jul 2021 | 00:26:06 | |
It’s mostly certain that many of you may being following so-called influencers on social media. You may follow Kim Kardasian or The Rock on Instagram or one of the came-out-of-nowhere girl or guy on TikTok who turned out to be so cool. And every once in a while you may even buy something that they introduced you to in videos. In other words - you know what is Influencer marketing first hand. By now - it’s a huge industry. On this episode we have Lucia of TATAM.digital influencer marketing agency to tell you about why and how this brand new kind of online marketing can help you acquire users for your beloved app. Today’s Topics Include:✔️ Lucia’s path from Unilever to own influencer marketing agency to promote mobile apps ✔️ TATAM.digital - influencer marketing with focus on performance to advertise subscription-based mobile apps ✔️ Influencer marketing KPIs tracking is real. Full stop. ✔️ Influencer marketing powers incrementality for a mobile app user acquisition. It provides less intermediary steps between a person’s intent and an instance of a mobile app download. ✔️ Influencer marketing works for any kind of a mobile app. ✔️ Influencers can give future app users the best video intro that will make it crisp and clear what the app is about and how to use it. ✔️ In the world of iOS 14.5 Influencer marketing has a leg up against social media ad platforms and networks - it does not imply collecting and using mobile app users personal data. ✔️ As time goes by, more and more companies jump on using Influencer marketing to acquire users but still - marketers may don’t use analytical tools to track Influencer marketing campaign performance ✔️ Scammers continue to muddy the water of Influencer marketing and this is what Lucia would really love to see going away. ✔️ iOS vs. Android: iOS ✔️ First mobile Lucia owned was Alcatel T-331 ✔️ The mobile tech Lucia can’t live without is Apple Pay. No cash. Mobile payments only. Links and Resources:
I think they (people who believe it’s impossible to track KPIs for Influencer marketing) like 60 years behind. Great influencers are great content creators and communicators. I haven’t found one (an app category for which Influencer marketing doesn’t work) Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #72: WWDC 2021 implications for iOS developers with Justin Welter, VP of Brand Performance and BD at AdColony | 21 Jun 2021 | 00:30:30 | |
Every June, software developers around the world eagerly wait for Apple to release what it has in store for them. Usually, it’s technical iOS and marketing application updates. Today’s guest is Justin Welter, VP of Brand Performance and Business Development at AdColony, which is a mobile in-app video network that helps publishers monetize their content through video ads. Today’s Topics Include:✔️ WWDC 2021: Apple announced APIs that’ll be easy for developers to use and save time ✔️ A/B Testing: Apple adds this feature that’s especially important for growth marketers ✔️ App developers still waiting for more info and insights from Apple about changes ✔️ Favorite Part of WWDC21: At the very end when earnings were announced ✔️ Apple’s armageddon? ATT impact was better than expected opt-in rates, best practices ✔️ Marketing 101: How well do you know your customers? What’s the benefit? ✔️ Android or iOS? iOS ✔️ What app features would Justin miss most? Google Maps ✔️ What is missing from mobile app technology? Reduce addiction to phone use Links and Resources:
“Everybody knows apps, everybody has them.” “From a developer’s stand point is, I think first and foremost, the APIs that they announced are going to be very useful for developers.” “It feels like Apple had a big, kind of emphasis on the communication aspect of things.” “I certainly think that there are enough reasons for people to want to develop on iOS.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||
| #71: What does make an app a hit? with Sean Casto, CEO of PreApps | 14 Jun 2021 | 00:31:17 | |
In the 1980s, the world was all about personal computers. In the 1990s, computer games became a thing. Starting in 2009, the last decade has been about mobile apps. Why do apps either have a short lifetime and fail to find space in people’s lives, or are spectacularly successful because of implemented systems, processes, and frameworks? Today’s guest is Sean Casto, CEO at PreApps. Sean talks about the past, present, and future of the app marketing business. PreApps’s mission is to continue to be the #1 app marketing agency that provides world-class services designed to help launch and grow app businesses. Today’s Topics Include:✔️ Launch Status: Development was fairly easily, but marketing to consumers was more difficult > ✔️ Why start PreApps? Support and implement the same systems, processes, and frameworks ✔️ PreApps Mission: Continue as #1 app marketing agency providing world-class services ✔️ Positive Impact: PreApps does what it does to transform the world for the better ✔️ People’s Needs: Same fundamentals, always wanting app marketing roadmap and path ✔️ Common Traits: Successful app businesses have two basic principles around customers ✔️ How does app destruction work? Pure innovation and ability to adapt to changes ✔️ App Business Owners: Fall in love with users, not products to solve their problems ✔️ App Growth Marketing: Hacks are not sustainable, make app unique and irresistible ✔️ Pre-interested, pre-motivated, pre-qualified, and predisposed? Download app instantly ✔️ Virility and Retention: Apps don’t really go viral by accident, there’s a science to it ✔️ Win-Win Referral System: Incentives cause conversations, which lead to referrals ✔️ How apps make money? Value Ladder - combine every business model to make profit ✔️ App Features in the Future: Innovative technologies (i.e., cryptocurrency, AI, privacy) ✔️ Android or iOS? iOS ✔️ What app features would Sean miss most? Calendar ✔️ What is missing from mobile app technology? ✔️ Hardware: Make it thinner and lighter ✔️ Technology: Remove notifications and other distractions Links and Resources: Quotes from Sean Casto:“Everyone was so passionate and excited about the products they were creating, but unfortunately, 98% of them failed to be discovered.” “It still continues to be the wild, wild west as Apple and Google algorithms continue to figure things out and adapt with modern times.” “Any successful app business really comes down to two basic principles: 1) Attract high-quality, high-value customers at an affordable cost, and 2) Retain, nurture, and grow the value of your customers.” “Growth marketing is really the process of driving your users to your app to download your app and purchase what you’re offering while increasing the appreciation of your app in the process.” Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024 | |||